e loading business plan

How To Start a Profitable E-Loading Business in the Philippines

Let’s get your primary question out of the way, “Is an e-Loading business still viable?”

According to the January 2021 Global Prepaid Index study of mobile load platform Ding, 83% of Filipino respondents still use mobile prepaid products 1 . This means that roughly 4 out of 5 Filipinos use prepaid mobile accounts. 

It remains a huge market, and it means that there’s still an opportunity to profit from running an e-loading business in the Philippines.

Related: Ultimate List of Best Business Ideas in the Philippines

Table of Contents

• What Is an e-Loading Business? 
• Is an E-Loading Business Worth Your Time and Effort? 

a. For e-Loading Business Success

• b. For Justifying the Investment 

ii. Profit Margins

• i. Capital 
• ii. Profit Margins 
• i. Scenarios where being a single network seller is your best option 
• ii. Scenarios where being a multi-network seller is your best option 

3. Check Your Phone’s Compatibility

B. for multi-network sellers, a. for single-network sellers.

• b. For Multi-Network Sellers 
• 6. Market Your E-Load 

1. Never sell on credit and monitor your load disbursements carefully

2. be careful when buying from non-official e-load dealers and distributors.

• 3. Simplify your operations 
• 4. Minimize your risks 
• 1. How much load should you have always readily available? 
• 2. Can I sell e-load using Gcash? 

What Is an e-Loading Business?

An e-loading business involves purchasing prepaid cellphone load directly from Globe or Smart or through a third-party distributor such as Coins.ph and Load Central. You then sell the prepaid cellphone load to customers at a profit. 

It’s that simple. That’s why e-load selling is an entry-level business that almost anybody can do at nearly any capacity.

However, unlike starting a franchise business , the potential earnings are relatively small. On the upside, it requires significantly less capital and is a much simpler business to run. This is because there is no physical inventory and store to manage just like in a dropshipping business .

Is an E-Loading Business Worth Your Time and Effort?

While income might be small, it could still be a worthy business endeavor as a sideline or to augment the sales of your other existing businesses. Having e-load readily available for sale to customers adds reasons for people to contact you or visit your store, leading to an increase in foot traffic or sales of your other products.

The key to making your e-loading business worthwhile is to keep things as simple as possible. Because of the low financial barrier of running an e-loading business, the biggest cost and risk of running one is the time and effort you’ll spend. Only expand or specialize your operations once you’ve established a solid customer base and a good feel for the e-loading business.

How to Start an E-Loading Business: 6 Steps

1. do research on your market.

It’s always wise to get a good feel for your market before investing money in any business , including e-loading. 

You need to gauge the likelihood of making an e-loading business successful. You also need to define your personal financial goals and if the amount of effort you’re willing to put in can help you reach those goals. 

Here are a few questions to help you in your decision making:

• How many prepaid users do I know? 
• Which networks do they use? 
• Do I have an idea of their load buying habits? 
• Do I have a market to which I can reliably sell my load, such as family, friends, or my existing business’ regular customers? 
• Am I the best or most convenient option for buying load for my customers, or is competition in my area too stiff? 
• At what price can I sell my load to them? Is there any added value I can provide to them to justify asking for a higher price, such as convenience? 

b. For Justifying the Investment

• How much do I need to earn to make this endeavor worth my time? 
• How much more time and effort am I willing to put in to find more customers, given the potential earnings of an e-loading business? 
• Is there a danger that my potential customers will end up not paying me?

Once you answer these questions, you’ll have a much better idea if you want to push through with the e-loading business or not.

2. Choose to Be a Single or Multi-Network E-Load Seller

If you’re ready to be an e-load seller, you should know that you can choose to be a single or multi-network load seller. Each type excels in different scenarios, so carefully choose which one you will be.

a. Single Network Load Seller

The traditional route of selling e-load is by acquiring a retailer SIM card for the network you want to sell e-load for. You can contact the corresponding telecom companies through their hotline or business centers to get one. After you activate your retailer SIM, you can already sell e-load to your customers.  

In this model, you’d need extra SIMs and phones for each network you want to sell e-load for. That’s why it’s recommended to stick to just one, so you don’t invest more money than is necessary.

Here are the associated costs related to starting your single-network e-loading business: 

• Cellphone (Free to ₱1,000) – You will need a cellphone to use your retailer SIM with regardless of which network you choose. You don’t need a brand-new phone or a smartphone. Almost any spare phone produced and sold within the past 20 years and compatible with your chosen network should work. If this is not an option, a brand-new basic cell phone can typically cost you less than ₱1,000. Avoid buying anything more expensive than that if you are using it only to sell e-load.
• Retailer SIMs (₱65 – ₱600) – a retailer SIM will cost you between ₱65 and ₱600 depending on how much pre-loaded e-load is already there.  

There are three sources of profit when selling e-load as a single network seller: 

• Commissions or rebates – amounting to anywhere from 7% to 13% of the load amount.
• Added transaction fee – the adjustable transaction fee or “patong” that you charge your customers each time you sell them load. This amount is completely dependent on you. It’s recommended to charge between ₱2 to ₱5 for every sale, depending on the transaction amount. You can adjust accordingly depending on your customers’ ability to buy load and the prices of other competitive e-load sellers.
• Special Promos and Cashbacks – both Smart and Globe 2 have regular promos, rebates, and cashbacks that can increase your profits which you can find on their social media pages or get through their accredited distributors on occasion. Shopee also has its own Flashback and Cashback promos that can get you up to a 50% discount off your purchased load. These promos can drastically improve your profitability, but they are seasonal and unpredictable. They should be treated as opportunistic bargains instead of reliable sources of regular savings or earnings. Here is a sample profit chart of how much you can expect to earn monthly by being a single network seller:

  At a conservative estimate of 5 customers per day, you can expect a daily profit of ₱23 . This is assuming that you sell at ₱20 each with an added transaction fee of ₱2 per transaction. You can earn as much as ₱690 per month if you sell at this rate for 30 days a month.  You can make more if you increase the volume of your daily e-load sales. 

b. Multi-Network Load Seller

In this model, you are not limited to selling only one kind of e-load. You can choose from several third-party sellers that carry loads of multiple networks, including: 

• Coins.ph – transactions are done through their mobile app. There are no setup fees and no need for any retailer SIM. You can get started selling e-load in as quick as 1 hour, and you can load your wallet for as low as ₱15.
• PayMaya – transactions are also done through their mobile app, and there are also no transaction fees nor a need to get a retailer SIM. Processing your account will take up to 2 days. 
• LoadCentral – you can sell prepaid load through a standard mobile phone 3 , their android app , or through the LoadCentral Webtool on their website 4 . There is no need for a specific retailer SIM card, and registration is free 5 .
• Telepreneur Corporation – also known as TPC, this is an MLM direct selling business that deals with e-loading. They sell various packages, including retailer SIM card only packages, as well as packages that already include a cellphone and a tarpaulin for your marketing efforts. 

Since this is an MLM business, you will likely buy your package from sub-dealers that you can find on the internet through Shopee, Facebook, and YouTube. Use the search terms “TPC”, “Telepreneur E-load Business” or “TPC retailer”.  

There is no need to acquire a special retailer SIM or have a separate phone to operate your e-loading business if you’re going with Coins.ph, PayMaya or LoadCentral.  All they require you to create an account with them via their respective website or mobile app, which you can download from the Google Play Store or Apple App Store.

Only Telepreneur requires a SIM, which you can buy from them.  

Kinds of E-Load You Can Carry as a Multi-Network Seller

All of these third-party distributors give you the capability to sell e-load of most of the major telecom networks, including: 

• Talk `N Text (TNT) 
• Touch Mobile (TM) 
• Cherry Prepaid

Tip : Pay for your e-load through services with minimal to no transaction fees. One example of this is paying for Coins.ph transactions through Unionbank. Unionbank has a 100% rebate deal, which means that you do not have to pay them extra for the load that you buy.

Here are the associated costs related to starting your multi-network e-loading business: 

• Cellphone (Free to ₱5,000) – Most third-party distributors will allow you to use your personal smartphone or tablet without any problem because you only need to use their corresponding app. If you don’t want to use your personal smartphone or don’t have one that’s compatible with the third-party distributor’s app, then a brand-new entry-level smartphone can cost you a little under ₱5,000. 

That’s why it’s recommended to use your existing phone or purchase a functional second-hand phone at a better price. Avoid buying anything more expensive than that to maximize your profit and minimize your risk. 

There are two major sources of profit when selling e-load as a multi-network seller: 

• Commissions or rebates – amounting to 5% to 10% of the load amount 
• Added transaction fee – Same as with single network selling, this is your “patong” and its amount is entirely dependent on you. However, make sure to check the prices of your competitors.

Here is a sample profit chart of how much you can expect to earn monthly by being a multi-network seller. 

At a conservative estimate of 5 customers per day, you can expect to make a daily profit of ₱20 , which is ₱3 less per day than a single-network seller. This is assuming that you can sell at ₱20 each with an added transaction fee of ₱2 per transaction.

You can earn as much as ₱600 per month if you sell at this rate for 30 days a month. By increasing the volume you sell daily, you can earn more.

You might have noticed that the margins are lower than that of a single-network seller. This is because a middleman, the third-party distributor, was added between you and the network. The middleman also has to get a cut of the profits; that’s why the margins are lower.

c. Single vs. Multi-Network Load Seller: Which Is Better for You?

The answer to this depends on your target market and how you will be selling your load. There are scenarios where one is better than the other.

i. Scenarios where being a single network seller is your best option

• An employee selling to colleagues who only use one network. If you are currently employed but want to earn money on the side , selling load to your co-workers can be a profitable and low-maintenance endeavor. If most of your co-workers have prepaid accounts that use the same mobile network , you can capitalize on that opportunity and sell to them.  
• A housewife or a work-from-home person selling to neighbors, family, and friends who use the same network. If you’re close with your neighbors and know which network they use, they can be your primary market. Just avoid any excessive “pautang” as it may lead to profit losses or ruined relationships if things go wrong.

ii. Scenarios where being a multi-network seller is your best option

• Sari-sari store owners – having the capability to sell multiple kinds of load will be more beneficial to you since you will likely deal with various customers who are using different networks.  
• Convenience stores, internet shops, bakeries, and other small business owners with a storefront – the same applies to these kinds of businesses. The more foot traffic and the more diversified your customer base is, the more sensible it will be for you to offer e-load for different networks. 
• Entrepreneurs with an existing smartphone – since you already have the equipment necessary to start your e-loading, this will be your quickest and easiest route to start selling e-load as a side business. There is no need to buy a retailer SIM or a spare phone. This minimizes your risks and simplifies your operations.  

If you opt to become a single-network seller, you only need a basic cell phone to get started. Using an existing spare phone is recommended to avoid unnecessary expenses that can eat into your profits. If you have doubts about your phone’s compatibility, ask your Smart or Globe dealer if your phone can support their retailer SIM.

Should you choose to be a multi-network seller, your existing smartphone will suffice as long as it can run the seller’s mobile app. You don’t need a separate dedicated phone for your e-loading business. You can visit the following websites of third-party distributors for more information. 

• Load Central  

To see if your smartphone can run the seller’s mobile app, download it on the Google Play Store or Apple App Store. If your current phone does not support the app, you may have to purchase a smartphone that does.

4. Acquire a SIM Retailer Card or Register a Free Account Through a Third-Party Multi-Network Dealer

A. for single-network sellers: acquire a retailer sim.

To become a single network load seller, you would have to acquire a retailer SIM from the corresponding telecom and have a cellphone to use it with.  

You can call the Smart retailer hotline at (02) 8845-7733 to ask an agent, or visit their website 6 for more details. You can also visit any branch of these establishments: 

• San Roque Supermarket 
• SM Savemore, SM Hypermarket 
• Robinson’s  

You can visit your nearest Globe store 7 . It’s recommended to call ahead of time to ensure that there are available retailer SIMs for purchase and to comply with their COVID-19 safety protocols, which have been in effect since October 2020.

If your local store does not have an available landline number, call Globe’s Customer Service Hotline at 211 or Sales Hotline (02)7730-1010. 

Registration is free and done via their corresponding mobile apps or websites. 

5. Buy Your Pre-Paid Load

Your retailer SIM may come pre-loaded, but you can check the load buying channels available to you if you need more load.

• For Smart , contact your Provincial Distributor or Distributor Sales Personnel (DSP) if you have a store location. If you don’t have a store location, you may visit the nearest 7-11 store.  
• For Globe , you can directly buy your load through their website or their GlobeOne mobile App. You can also call their Customer Service Hotline 211 or Sales Hotline (02)7730-1010 and ask where to find your local Globe territorial distributor to purchase your load from them.  

After registering through a 3rd party app, you can follow their app’s respective load buying instructions.

• Coins.ph – cash in through bank or remittance centers to buy load 8 . It is recommended to use the Unionbank option because they offer a 100% free rebate to your Coins.ph wallet. 
• Paymaya – you can add funds through any of their available partners . 
• Loadcentral – you can add funds via bank deposits or through online banking 9 . 

6. Market Your E-Load

Tell your friends, family, neighbors, and co-workers that you’re ready to sell. Make your service as easily accessible to others to make you their first choice for their e-loading needs.  

For small business owners, put up small signage in front of your cashier or place a simple poster on your storefront to let customers know what kind of load you’re selling.  

Tips and Warnings

Regardless of which method you choose, the margins for selling load can be small and the potential profit per month is fairly meager. Because of the nature of the small transactions, you should avoid “pautang”, especially from first-time or irregular customers. 

Even 1 to 2 unpaid debts out of every 10 successful transactions can potentially eat into all of your profits and lead to an unsuccessful business.

Additionally, carefully monitor all of your load disbursements to your customers. Keep all your purchase receipts and track how much load you’ve bought and sold. 

This is to help you monitor your daily and monthly profit and protect you from cases where the load you’ve sold to your customers does not push through. Contact your load seller to check what happened during the process if there is a failure in the transaction.

If none of the official channels of acquiring a retailer SIM is available to you, you can also go the informal route of buying a retailer SIM through Lazada or Shopee. There are several sellers where you can purchase a retailer SIM for Smart or Globe for as low as ₱65.

Since these are not official channels, you should know that there is a risk involved. But due to the low cost of these SIMs and ease of access to these retailers, it may be worth your while to check it out, but only if the other official options are not available to you. 

Check out the Lazada or Shopee retailers’ reviews and ratings to reduce the risk of getting scammed.  

Lastly, if you choose to buy load from a small third-party distributor, make sure to research the business or seller. Check if they have the necessary local business permits or accreditations such as a DTI or SEC registration . 

Reputable businesses will usually have an official website where you can find more information on them. If they don’t have one, it is better to err on the side of caution and look for a more official alternative.

3. Simplify your operations

E-load selling is a business that’s best done as a sideline or an addition to what you already have. It can give you a good profit which can help augment your existing salary or business operations. 

However, It will be hard to rely solely on e-loading as your primary source of income because of the low margins and the many sources of load buying options available to your customers.

To make your e-loading business worthwhile, keep your operations as simple and as low-maintenance as possible. Here are some tips to help you better manage your operations: 

• Avoid spending too much on promotional print materials and posters. Keep your signage, if any, simple. 
• Keep track of your sales and load purchases. Separate your personal load purchases from your e-loading business to avoid mix-ups.  
• Make your services readily available but do not compromise the time and effort you spend on other more significant sources of income for your e-loading business. 
• Check out the social media pages of your load suppliers for possible discounts. 

4. Minimize your risks

Avoid unnecessary expenses. An old spare phone or your current smartphone will be enough to start an e-loading business. Any added expenses that you incur will make turning a profit harder for you. 

Only expand your operations and buy a phone if you are left with no other choice. If you decide to buy one, don’t overspend by buying an unnecessary high-end phone.  

Frequently Asked Questions

1. how much load should you have always readily available.

This will depend on how fast and easy you can acquire load from your source. It’s generally recommended to keep a manageable level of not more than seven days’ worth of load. 

Loading too much can lead to cash flow problems or the temptation of using the e-load for yourself. Keeping just the right amount will help you avoid both.

This also simplifies your operations so that you only need to buy load once per week while having enough in case there is a sudden surge of demand on any given day.

2. Can I sell e-load using Gcash?

Yes, you can sell e-load using an existing GCash account . With the ‘Buy Load’ feature on the Gcash app, you can use your account’s balance to buy and then sell load. For detailed instructions, check out this easy 5-step guide for selling load through GCash .

• Mobile load platform expands to PH, bares inaugural survey on prepaid market. (2021). Retrieved 14 April 2022, from https://newsbytes.ph/2021/05/11/mobile-load-platform-expands-to-ph-bares-inaugural-survey-on-prepaid-market/
• How can I earn points as an AutoloadMax (Sari-Sari Store) Retailer?. Retrieved 14 April 2022, from https://www.globe.com.ph/help/rewards/autoloadmax.html#gref
• How to Sell eLoad Products via SMS. (2011). Retrieved 14 April 2022, from https://loadcentralph.net/how-to-sell-loadcentral-products-via-sms
• How to Sell eLoad Products via LoadCentral Webtool. (2011). Retrieved 14 April 2022, from https://loadcentralph.net/how-to-sell-loadcentral-products-via-webtool
• How to become a LoadCentral Retailer?. (2011). Retrieved 14 April 2022, from https://loadcentralph.net/how-to-become-a-retailer
• Be a Smart Retailer. Retrieved 14 April 2022, from https://smart.com.ph/Prepaid/load/be-a-smart-retailer
• List of Open Globe Stores. (2021). Retrieved 14 April 2022, from https://www.globe.com.ph/stay-safe-at-home/stores.html#gref
• What fees are charged on cash in orders?. (2022). Retrieved 14 April 2022, from https://support.coins.ph/hc/en-us/articles/201667754-What-fees-are-charged-on-cash-in-orders-
• How To Replenish LoadWallet From Loadcentral Main Office. (2011). Retrieved 14 April 2022, from https://loadcentralph.net/how-to-buy-loadwallet-directly-from-loadcentral

Written by Rod Michael Perez

in Business and Finance , Juander How

Rod Michael Perez

Rod Michael Perez is a freelance writer with over 7 years of experience in writing long-form articles, ad copy, and SEO content for local and foreign clients. He is also an aspiring startup founder and believes that the Philippines could be the next hub for startup culture. He takes care of his dog, a poodle-Shih Tzu hybrid, in his spare time.

Browse all articles written by Rod Michael Perez

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Starting an Eloading Business in the Philippines in 2024

Published: Sep 5, 2023

Imagine having a business that doesn’t need a fancy office space or a massive, upfront investment. Instead, you just need a mobile app, and you are ready to go! 

Starting a business that offers eloading services is a great opportunity in today's economy. It's accessible and affordable, which means it doesn't require a lot of money to start.

It’s an open door for about anyone: students, sari-sari store owners, stay-at-home parents, or any employee looking to make money on the side. Not only is it cost-effective, but it’s also easy to start. 

The best part about it all is you can run this venture right from the comfort of your own home.  

What is Eloading? 

Eloading or electronic loading is a fancy term for topping up prepaid mobile phones with credits.   

It’s also a low-cost and straightforward way to earn some extra cash. 

As a business, it involves purchasing prepaid cellphone loads from Smart or Globe. It can also be done through a third-party distributor like Load Central, Coins.ph, and Peddlr. You can then sell this load to customers at a profit.   

Is Eloading Business Profitable in 2024?

The answer is yes. 

The demand for mobile services continues to rise. People are now more reliant on prepaid mobile credits for internet access, communication, and gaming. This makes eloading services important in the daily lives of Filipinos.

However, the amount of profit you can earn will depend on various factors. One of the most important things to consider is your location. If you're in an area where there are many people who use mobile app, and there aren't many eloading businesses, then you can expect to earn a lot of money.

How to Start Your ELoading Business  in the Philippines

1. Research Your Market   

Before you start your eloading business, take the time to understand your target market. 

Who are your potential customers? 

What are their mobile app network choices and preferences? 

What are their typical spending habits when it comes to phone credits? 

Performing thorough market research will help you tailor your services to meet the specific needs of your customer.   

2. Choose Your Approach 

There are two main methods to selling eload:

• Single-network sellers  - if you want to exclusively sell load for a specific mobile network or telecommunications provider. 
• Multi-network sellers - if you want to sell load for multiple mobile app network operators or telecommunications providers. You can use a third-party seller  that provide loads for different networks like Coins.ph, LoadCentral, PayMaya, Peddlr, and more.    

Choosing the right approach depends on your customer. If your target customers use different networks, it's better to sell load from multi-network sellers.  If you'll mostly sell to Globe subscribers, for instance, being a single-network seller is ideal.

3. Become an Accredited Retailer  

To officially start your business, you’ll need to apply for accreditation. 

To do this, contact the telecom company you plan to work with and ask about their requirements. Usually, you’ll need to fill out an application form and submit necessary documentation. This includes IDs or proof of billing.   

Apart from the retailer SIM card, you’ll also need an initial load balance of at least 1,000. 

The telecom company will offer you a local load distributor’s contact details to buy the SIM and reload your wallet. 

Upon approval, you’ll receive a prepaid load reseller kit and agent code from the telecom firm, which includes everything you need to begin.   

4. Market Your Eloading Business  

Effective marketing is vital for attracting customers to your eloading business. Use and maximize both online and offline marketing strategies. 

You can start sending text and chats to your friends and family about your eloading business. 

Encourage them to share your business and share it with their networks, so that you will get more customers. 

Don't forget to use social media to promote your business as well. 

Consider distributing flyers in your community or create partnerships with local businesses in the area. You might also want to encourage satisfied customers to refer family and friends to your eloading business. 

Useful Apps You Can Use for Your Eloading Business

Just like any kind of business, using the right tools is important and can be expensive sometimes. The good thing is that there are many free mobile system apps that you can use to help you with your eloading business.

You can use Coins.ph, Maya, Load Central, Gcash and Peddlr. These system apps offer eloading services that you can use to get started. But if you want a mobile app that let you keep track of your sales, manage your transactions, and sell load, Peddlr is perfect for you! It's a free all-in-one mobile POS system app, perfect for any eloading businesses in the Philippines.

Other Services You Can Offer In Your Eloading Business. 

Bills Payment Services   

In addition to eloading, you might also want to consider offering bills payment services. This allows your customers to pay for their utility bills such as electricity, internet, and water through your service. It's an added convenience for them and can also generate extra income for your business.

With Peddlr free pos mobile system app, you can also offer bills payment services to your customers as part of your 2024 digital products roster. Aside from utility bills, it can also manage payments for insurance, credit cards, memorial plans and many more. To know more about Peddlr’s bills payment system, you may read this page: Sell Load & Pay Bills | Peddlr Philippines Inc.

Game Top Ups   

As the gaming industry continues to thrive, providing game top-ups can be a good addition to your eloading business. Games often require in-game credits or items, especially online ones. By including this service, you can connect with a group of people who really love mobile games. This can help you attract more customers and grow your business. Many gaming pins are available for sale in Peddlr mobile system app such as Razer Gold, Bigo Live, Mobile Legends, Genshin Impact, Valorant, Roblox, and a lot more!

Wrapping It Up   

Starting an eloading small business is an accessible and cost-effective path to business. The convenience of home eloading business makes it accessible to anyone looking to earn extra income. 

Consider investing in integrated mobile POS system apps that can help you with your eloading business or try adding related services for added profits. By offering excellent service to your customer, you can make the most out of this opportunity and build a bright future for yourself and your small business.    

What is  Peddlr ?  

Peddlr  is a POS mobile app for all small business owners – sari-sari stores, milk tea stands, coffee shops, Shopee and Lazada sellers and more. It's free to download, free to use, and works even without an internet connection. With Peddlr, you can easily manage and track your small business performance and inventory.  

Here are some of the useful features that you can access through the Peddlr app:  

FREE Point-of-sale system (POS)  or a mobile cashier system  

FREE Credit Reminder   – send SMS to your customers for free to collect credit/debts easily  

FREE Inventory Manager/Tracker  - take control of your product inventory  

Loading and Bills Payment Services  – enjoy rebates and cashback  

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How to start your own e-load retail business

Looking to start your own e-load business but don’t know where or how to start? Here are answers to the most frequently asked questions about the e-loading business that could help you start your own business today.

1.    What do I need to start an e-load retail business? The capital and requirements are very minimal. All you would need is a mobile phone, a retailer SIM card, and around ₱750 as starting capital.

2.    Are there different ways to start an e-load retail business? There are two ways to get started on your e-load retail business:

1) By getting individually issued retail SIM cards from telecom companies (Globe, Smart, or Sun Cellular) and

2) By getting an All-in-One SIM Card from a third party seller like LoadCentral (this enables retailer to sell prepaid load for all networks using just a single, special SIM card).

3.    What method of e-loading should I choose for my retail business?

Logically, each retailer SIM card from one telecom network would require one smartphone (unless the retailer uses a dual-SIM phone). Thus, to sell prepaid loads for Globe, Smart, and Sun Cellular users, the retailer has to make sure each retailer SIM card will be in use.

On the other hand, for the All-in-One SIM card, the retailer needs just one mobile phone or a computer to sell prepaid loads to users of all three major telecom networks. However, there is a special code to be used before finalizing every transaction (for security purposes).

Another advantage of the All-in-One SIM card is that its service extends beyond e-load for cellular network users. All-in-One SIM Cards can also re-load pre-paid cable subscriptions, Satellite cards, and Game Credits.

4.    Where do I get a Retailer SIM Card?

Individual Retailer SIM Cards can be purchased from wireless centers of each telecom network. The SIM card usually comes with an activation service and an associated eWallet/eMoney/Loadwallet account with an issued PIN. The eWallet or eMoney account is where the retailer can store credits (money value) to be used for reloading prepaid phones of customers.

The All-in-One SIM card functions in the same way and are available for sale online from dealers. Credits for the eWallet/eMoney/Loadwallet account are also purchased through your dealer or sub-dealers.

5.    How do I earn through this business?

As an e-load retailer, you get your earnings through commission. The percent commission per Telecom Company ranges from 3% to 13%.  You earn your commission as the amount diminished from your eWallet/eMoney account is less than what the customer pays for, depending again on the percent commission. (To illustrate, a prepaid load worth P30 may deduct about P27 from the load wallet. Thus, a P3 profit is generated from that transaction. The rate of commission, as mentioned, may vary per telecom firm).

However, in All-in-One SIM card lets you earn UP TO 25% of profit since it has a very wide range of products that you can sell.

6.    How much can I earn per month? On average, it actually depends on the number of people who buy e-Load from you and the discount rates. Of course, there is a potential to earn more if the retailer can sell prepaid load to more customers.

7.    Is there any other possible e-load business besides being a retailer?

E-load retailers are the so-called ‘front liners’ of the e-loading business. The hierarchy goes: there’s the telecom company on top, followed by large company distributors, dealers, sub-dealers, and finally the retailers.

For individuals who have more start-up capital available (around ₱1995.00), a sub-dealership can provide larger income through an added commission from the retailers you entice to join your network.  

SO WHAT ARE YOU WAITING FOR? START YOUR E-LOADING BUSINESS NOW!

CLICK HERE TO START YOUR OWN E-LOADING BUSINESS

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Comments (70)

gusto ko mag retailer paano ba yan andito ako sa cebu saan ba mas malapit

Hello, we do online registration po maam, u can register here by clicking on Register here on the menu po. =D

Hello! You may start by visiting here: https://loadcentral-ebiz.com/register-now/

Registerd retailer na ako pano ako magkakaron ng balance para makapag send ng game cards pls email me

pls check here: https://loadcentral-ebiz.com/buy-loadwallet/

Ask ko kung may sim n ko smart puede b b un iactivate nyu lng to use for retailer

Hi interesado me s all net sim activation… Pano ba gawin… Pls advise…

Please guide me how to get your one sim all networks loading system. Her’s my nunber 09058051535. Thanks

sa minglanilla cebu o kaya tabunok talisay lng ang kaya ng time ..salamat po

Gusto ko po mag sub dealer dito sa bacoor cavite po ako….magkanu po capital? San po office nyo kung gusto ko pumunta?

Good day! Please send us a message on Facebook Messanger by clicking on this link: https://m.me/loadcentralebiz We will send further details there po. =D

Or you may register through this link: https://loadcentral-ebiz.com/product/subdealer-registration/

How to be a sub dealer

Or you may register through this link: https://loadcentral-ebiz.com/product/subdealer-registration

How to be a dealer?

i want to become a load dealer. kindly reply me (to my mail) as i have concerns on how to start.

Email has been sent you. Thanks for the inquiry! =D

pano ba maging load dealer. kindly reply to my email pls

Hi nais ko sana mag e loading ano ano ang mga kailangan. may babayaran po ba sa pagrehistro ng sim card? Salamat sa pag reply.

Dati po akong retailer pero hndi ko nagamit yung simcard para magbente ng load for 3 years, gumagana parin po ba to??

Hi. Gusto ko din magstart ng eload business. Kaya lang ayaw ko ng may quota at nagrerecruit. Pwede po ba yun dito?

yes po. all u need to do is to be a retailer po.Since LoadCentral is not a networking business.

Panu po maging Sub-dealer and isang Retailer? Please advise,

pls click the link on the very end of the article. thank you! =D

Hi. Can you give me call at my number 09150340613 or email @ [email protected] .

Hi, gusto po sana namin subukan.ang load retailing. Pano po magstart sa inyo? How much po need namen para makapagstart. Thanks.

hello, pls click link above. on the last part of the article. =D

I WANT TO BE A DEALER

Hwello.. Ang gamit ba sa pag benta ay nasa menu ng phone o sa mesenger

Hello po san po ba ang office nyo? Pede po ba akong maging dealer ng eload? May existing na po kc akong retailer at medyo malakas na ito. Gusto ko sana maging dealer for additional income.

You may register here po: https://loadcentral-ebiz.com/product/subdealer-package/

hi po dito po ako sa davao nakatira. . .gusto ko po sanang mag simula ng load business.ano po ang kailanagn kung gawin.please reply po.thanks

visit this link po and select your desired account: https://loadcentral-ebiz.com/register-now/

Good day. M’am/sir ,gusto po sna nmin ng sub dealer/retailer.? Pano po ba procedure.. and quezon city po satellite nyo.. Thank you.

Good day, Sir/ma’m, inquire po if mg avail po kmi as sub dealer/retailer.. pano po procedures , please advice din po. Thank you & have a nice day.

You may register here po: https://loadcentral-ebiz.net/product/subdealer-package/

Hi po hm po capital pag dealer po

You may check here po: https://loadcentral-ebiz.net/product/subdealer-package/

Hello….San po ba tayo pwede makapagload ng retailer sim po natin dito sa Moalboal, Province of Cebu po

gusto ko po mging dealer ng load howand mgkno capital nia

May free tarpaulin ba?

Pwede din po ba magload dyan ng mga tnt promos like UTP15 or T20??

Yes pwede po. =D

Same po ba yung UPT15 ng tnt at yung GUTP15 sa load central application?

Isa po akong ofw gusto ko po na mag dealer pag uwi ko ng Pilipinas early this year ,paano at magkano po ang capital.

I am interested. Magkano po if i want also to sell loadwallet aside from just selling regular loads?

Hello po! May concern po ako sa internet connection…Hindi po ba affected ang pagtransfer or sending to customers? May way ba to transfer na di gamit ang internet?

Registered retailer na ako bkit tuwing mag load aq hindi naman 25%

Registered retailer na ako bkit tuwing mag load aq hindi naman 25%.

Good day loadCentral may office ba kayo?. gusto ko mag dealer or sub dealer kaso hindi ko pa naiintindihan kung paanu yan. Please please guide me. Thank you

Im interested. Pls contact me 09069693524

Pwede bng mkapagload wallet khit sa tradional na retailer

panu po maging dealer

Nag ooffer rin po b kau ng Dealership sa Globe??

what sim do i need to use…can you please answer me on my email…thank you…

kapag po ba dealer ka pwede ka din magload gaya ng ginagawa ng mga retailer

Gusto ko pong mag put up ng eloading business, kailangan pa po ng, budiness permit, bir, and dti?

Hi, existing load retailers na po ako ng globe and smart. Gusto ko sana maging dealer, Paano?

Hi gusto ko po sana mag start mag e load Paano po ba??? Im from mambaling cebu city…

Hi retailer na po kasi ako. Gusto ko dito kumuha ng load wallet pwede po ba un?

Helo i just want to be sub dealer of smart and globe not just a retailer. Yung ako mismo mgsusupply ng load wallet sa mga retailers. Pwede po ba yun?

Is this article is still okay?

Hello yes it is.

How to be a retailer?

Interested in Dealership or Sub-dealership. Can u pls PM me everything abt it? Thanks.

very interesting business

Hi ! Gusto kong maging dealer. Papaano at magkano ang capital?

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How to Start an E-Loading Business in the Philippines

An e-loading business in the Philippines is as common as a basketball court. You can find them everywhere even in the most unlikely of places. In our neighborhood, a household helper runs her own e-loading business.

The convenience store where I buy my weekend ration of beer often has a long line of pre-paid subscribers purchasing load. The notary public at the gas station where I bring our contracts for registration has had his e-loading business for more than ten years.

Many people want to start an e-loading business because it is a fast and easy way to earn money. You don’t need much capital to start with, and the market for pre-paid load will only continue to grow.

Table of Contents

The Market for an E-Loading Business in the Philippines

For a country known for diminutive people, we sure have an affinity for all things big.

Basketball, long-regarded as a tall man’s sport, is our national pastime. We’ve made runs in the Guinness Book of World Records in things as superfluous as “World’s Largest Salad,” “World’s Largest Shoe” and “Most People Kissing in One Event.”

So it’s not surprising that the Philippines has among the highest mobile penetration rate in the world.

With a population of over 103 Million , there are 119 Million mobile phone subscriptions for a mobile penetration rate of 117%!

Of these mobile phone subscriptions, 95% are pre-paid. That’s 113 Million pre-paid subscriptions… still more than the general population! Filipinos prefer pre-paid load because they can stick to a monthly budget.

The population of the Philippines is projected to grow at an annual rate of 3%. By the year 2020, it is estimated that there will be 110 Million people in the Philippines. Assuming the mobile penetration rate remains unchanged, that should translate to 129 Million mobile phone subscriptions by 2020 with 122 Million of them pre-paid.

Is it any wonder then why e-loading is an attractive business is in the Philippines? While the most business struggle to find markets to develop, with e-loading, the market is like a faucet where the pipe has burst open, and demand just keeps pouring out.

And the market for an e-load business in the Philippines isn’t just validated by the numbers on mobile phone subscription. There’s also the matter of the Philippines becoming the smartphone capital of the world.

During the first quarter of 2016 alone, 3.5 Million smartphones were shipped to the Philippines. It is estimated that there will be 33.3 smartphone users in the country by end-2017. By 2021, analysts forecast the number of smartphones to rise to 44.4 Million.

That’s 40% of the projected population whereas today, only 28% of the general population owns a smartphone.

Regardless of what the actual figures will be in 2020, there is no denying that the numbers will only go higher. It’s not just the Philippines which has become mobile-dependent. It’s the entire world.

If you want to become successful at a time where the world is evolving and changing at a rapid pace, you have to get in with the times. Mobile technology is the way to go; it has been that way for the last five years. If you’re skeptical, you should learn from the sad experience of US retail giant Walmart .

Recommended article:  How to Start a Small Business at Home in the Philippines

Walmart is a prime example of a traditional retailer that refused to acknowledge the changing times. In the face of powerful e-commerce giants like Amazon and Zappos, Walmart chose to hold the flag for the brick-and-mortar establishment and paid the price.

The Philippines has not fully embraced mobile as the way for business; social media remains the number 1 online activity at 47% with online shopping only at 29%, but we will get there!

Thus, all growth signals point to a robust market for an e-loading business in the Philippines at least for the next 3 to 5 years.

How Much Capital Do You Need?

If you have a mobile phone, all you need is a SIM retailer card and initial load balance of 1,000 Pesos. An e-loading business will support phones from 1999 onward. This means if you’re still using the Nokia 3210, you don’t have to buy a smartphone.

Setting Up Your E-Loading Business

The two biggest providers of mobile phone services are Globe and Smart. Which one should you choose? Based on market share , Globe is the larger one with 66.6 Million subscribers compared to 62.1 Million for Smart.

But Smart had been lording it over the mobile market for the past five years. It’s highly unlikely they will simply allow Globe to forge ahead without putting up a fight.

If you’re not sure, just get a SIM retailer card from both Globe and Smart. Unless your phone has dual SIM capabilities, you should dedicate a phone for each carrier.

All you need to do is visit the Globe Business Center or Smart Wireless Center nearest you because these will be the branches where you reload your credit. You can also apply online. Smart has made the process easier by visiting its website .

Once there, fill out the information, submit the required documents, pay for the Retail SIM Card and the initial credit of 1,000 Pesos worth of load. The carrier will advise you when you can start selling load to your friends, family, and neighborhood.

Recommended article:  Top 10 Home-Based Business Ideas and Opportunities for 2017

Marketing your e-loading business.

You can advertise your business via social media channels such as Twitter and Facebook. Send out a text blast to all your friends that you now own an e-loading business in the Philippines.

Make sure you have a change fund available at all times. You will get that customer who will buy load worth 25 Pesos and pay for it with a 500 Peso bill. Or to avoid this inconvenience, advise your audience in social media to pay exact change as much as possible.

If you plan to sell pre-paid load in your neighborhood, secure clearance from your village association and ask if you can post an advertisement on the community billboard.

Retail SIM Card vs. All-In-One SIM Retail Card

Another option is to go to a third party vendor for both Smart and Globe prepaid e-loading services. There are proprietors of All-In-One SIM card where you can sell other products aside from load. These products include games, cable TV subscriptions, exam reviewers, and bitcoins.

Although you can offer more services with the All-In-One SIM card, the trade off is earning smaller commissions.

With the SIM retailer card, you earn 7% to 13% from the load you sell. Thus, if you sell 1,000 Pesos worth of load, your total commissions would range from 70 to 130 Pesos. With the All-In-One SIM Card, the commission rate is at 5% to 10%.

There is also the risk of dealing with unscrupulous people when opting for the All-In-One SIM card. It is not regulated and given that it is an attractive and affordable business, you should expect the industry to thrive with scammers.

Will an E-Loading Business Make You a Millionaire?

While doing research on this article, I came across a reference where the writer said an e-loading business in the Philippines would make you a millionaire.

In Tycoon.ph, we’re here to advocate and promote the entrepreneurial spirit. But at the same time, we don’t want to give our readers false hope or mislead their aspirations. We tell it like it is. We won’t sugar coat business ideas for the sake of optimism.

Anyone can become a millionaire if they work hard and approach their business with thought, strategy and most of all, purpose. But optimism and being realistic are two different things.

Let’s look at the numbers of an e-loading business.

I was in the e-loading business before; not the mobile phone type, more on that in the next section. 90% of the load purchased averaged 25 Pesos.

My e-loading business generated an average sale of 23,000 Pesos per month at around 900 transactions which meant my monthly commission was at 3,000 Pesos.

The household help who sells load said she makes 500 to 1,000 Pesos per month in commissions. The convenience store owner gave a ballpark figure of 2,000 to 3,000 Pesos.

To make 1,000,000 Pesos, you would have to sell 7.6 Million Pesos worth of load. At 25 Pesos per load, you would need more than 300,000 transactions which would take you close to 30 years to complete.

What will be the value of 1,000,000 Pesos today in 30 years?

So while an e-loading business is a viable business, it will not make you a millionaire, but can help your day-to-day life.

E-loading is not a business model that you can realistically expand.

But it is a viable business because you are earning a commission rate which is higher than what the bank is paying you for the use of your money. If you deposit 1,000 Pesos in the bank, you will only earn 2.75% in interest per year before taxes. But the bank will lend it out at 10% or higher!

Investing in load will give your money a higher return than keeping it in the bank. It does not take much time and effort, and if you set your working hours, it will not become much of an inconvenience.

Recommended article:  12 Legit Ways to Make Money Online in the Philippines

Are there other forms of e-loading business in the philippines.

E-loading through a Retail SIM Card remains the most popular means of acquiring load and to my knowledge is the only form of e-loading business in the Philippines.

But in 2006, I got into the e-loading business by acquiring the rights to operate a machine that looked and functioned like an ATM. However, instead of dispensing cash, it would send load. The machine was called “Load Station.”

Load Station provided pre-paid load for Globe, Smart and Sun Cellular. It had a touch screen with clear cut instructions. Transacting with the machine was quite easy, and it would ask you to confirm your request before inserting payment. Load Station accepted cash and coins and paid out exact change.

My unit was located on the ground floor of the Allegro Center which was along Pasong Tamo in Makati. Allegro had a good foot traffic. There was a large call center that occupied two floors, and it was accessible to both public and private transportation.

The company that created Load Station had a wonderful business opportunity for aspiring entrepreneurs. You could provide a load to pre-paid subscribers 24/7 without having to answer the doorbell and having to type in other people’s mobile numbers manually.

Load Station did everything for you. It was an innovative concept at the time. For pre-paid subscribers, they could have load any time of the day or night. For entrepreneurs like me, we just had to sit and wait for the money to come in.

Only it didn’t happen that way.

Load Station was a great technological idea, but its business model as a franchise opportunity was flawed.

For one, margins in the e-loading business at 7% was not enough to cover the cost of rent. Allegro was charging me 2,500 Pesos for rent which meant I had to generate 35,000 Pesos worth of sales every month. An average month was 23,000 Pesos. A great month would be 30,000. There were months the machine only sold 18,000 Pesos worth of load.

The company said it had a machine located inside a call center. They were not paying rent for it because the call center acquired Load Station, so the agents did not have to go outside of the building at night to buy load.

With the Philippines’ feudalistic approach to rent, the viable locations for a Load Station would have been quite limited and inaccessible to the public.

Second, the franchise fee put the nail on Load Station’s coffin. Given the small margins, it would have been better for the company to offer prospective franchisee’s a development package. In other words, help the secure company locations for Load Station and earn monthly commissions in the process.

With a development package, 5 Load Station locations would earn the franchisee 10,000 to 12,000 Pesos every month. The company would get better exposure and a stronger boost to their brand. The obligations of the franchisee would be to ensure all machines have load and proper accounting on all payments.

The other problem I had with Load Station was dealing with technical issues. There were days where I was in a meeting, and I would receive a text from a customer saying Load Station did not transmit load or that he did not get change for his money.

On other days, I would be working out in the gym, and I’d get complaints from users of Load Station. I’d have to rush out and fix the problem. Worse where the late night messages. I’d be in bed, partially asleep and users would ask for help in getting change or receiving the load.

Then, of course, there were the moments when I would be out with the family on Sundays. Some customers did not want to wait. They could get belligerent and abusive on the phone.

I suggested to the company to just handle all the tech problems, after all, it was their machine. The response was they did not have enough technicians to cover 24/7 assistance. And according to them, it was only the Allegro machine that was having problems.

They did replace the unit, but the problems continued.

Eventually, I just had enough. It was not worth it. Not only was I losing money, but it was a hassle to manage. I was also stressed out and getting frustrated with the machine. Within a few months, I terminated the contract with Load Station.

I’m not sure if there are still Load Stations operating. I saw a similar machine at Market! Market! a few years ago but it was not working.

For now, if you want an e-loading business in the Philippines, applying as a load distribution retailer is the only way to go. It may not be fancy and high tech, but it will get the job done provided the carriers don’t run into technical problems or conduct system upgrades.

Ricky Sare is a writer, an entrepreneur, and a member of Tycoon Philippines editorial team. He is also the owner of Benchmark Global Management Solutions, Inc. , a BPO company located at Makati.

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How to Start a Loading Business in the Philippines

In this day and age, money is hard to come by as opposed to previous generations and investing in a business takes resources from your time and investment. The Philippines is known as a social capital of South East Asia for the daily users of social media such as Facebook and Twitter. Although the presence of the internet has had a huge impact on how we communicate, a majority of Filipinos still use texting since it does not need data and relatively inexpensive.

As such, e-loading is a commonplace here so much that you can see it every where you go. Starting an loading business is a relatively low risk for the demand it generates among Filipino communities. This article will answer the many questions relating to loading business as well as tips on starting up!

1. How much do I need to invest in an e-loading business?

The e-loading business does not ask much from you in terms of capital, as you would only need to start with a capital of about P500 – P1000 for the load balance and P800 for a simple mobile phone. Your investment would essentially depend on how many customers would go for you to top up their balance.

2. What do I need to start such business?

You need to know which telecom business you would do business with depending on the amount of each telecom’s subscribers are in your area. Currently, the Philippines has three major telecommunication networks that are Globe, Smart, and Sun Cellular.

If you’re not sure which provider is the most commonly used in your neighborhood, you can opt

to buy an All-in-One SIM card as opposed to an individual retail SIM card from each company.

The advantage you have with the All-in-One is that it gives you access to sell prepaid load to all networks with just one SIM card.

Another thing you would need is a mobile phone. Technology is developing quickly every year, and despite all the technological advancements we’ve had, a smartphone is not really needed for an e-loading business. A simple small phone will do as you would just be using texting to load other people’s devices. An example is a Cherry Mobile phone, a small and handy mobile phone you can get for P800.

3. Where can I get the SIM Card I will use for loading?

A retail SIM card can be purchased at their respective wireless centers of the telecom providers. What you get usually is a SIM card with an eWallet where you store the credit balance for use to reload other people’s prepaid phones.

The All-in-One SIM card can only be procured through online purchase, and similarly, the credits you will use for prepaid reloading will be bought online. Be aware of third-party scammers and make sure you only buy from legitimate third-party dealers.

4. How do I earn money from loading?

You earn money through your commission, and the percent of your cut depends on the telecom network. When the amount deducted from your eWallet is less than what your customer paid for, you earn a commission.

5. How can I earn more money from this business?

Just like any other kind of business, it depends on how you sell yourself to other people. Start by referring to your loading business to friends and family, and move on to your co-workers. If you are determined and persistent, your social network will inquire more for your services and maybe even refer to you from their friends to load up with your business!

11 responses to “How to Start a Loading Business in the Philippines”

Hi..interested ako sa eloading..paano?

Hi intersted ako

im interested to be a dealer.of e loading business… pls. guide me.on how to become a load dealer of all network

hi interested ako paano po.

how to be a dealer,, i’m interested,, pls

Hello po..I’m interested in e-loading business.. Paano po?

I’m interested in e-loading business. Paano po?

How to start?

How to start? I’m interested..

Paanu po at saan mkkbili ng sim pang e-load

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How to Build a Detailed Business Plan That Stands Out [Free Template]

Updated: March 29, 2022

Published: March 11, 2022

While starting a company may seem easier now than ever before, entrepreneurs have an uphill battle from the moment they start a business. And without a clear, actionable business plan for selling, marketing, finances, and operations, you're almost destined to face significant challenges.

This is why crafting a business plan is an essential step in the entrepreneurial process.

In this post, we'll walk you through the process of filling out your business plan template, like this free, editable version :

Download a free, editable one-page business plan template.

We know that when looking at a blank page on a laptop screen, the idea of writing your business plan can seem impossible. However, it's a mandatory step to take if you want to turn your business dreams into a reality.

That's why we've crafted a business plan template for you to download and use to build your new company. You can download it here for free . It contains prompts for all of the essential parts of a business plan, all of which are elaborated on, below.

This way, you'll be able to show them how organized and well-thought-out your business idea is, and provide them with answers to whatever questions they may have.

Free Business Plan Template

The essential document for starting a business -- custom built for your needs.

• Outline your idea.
• Pitch to investors.
• Secure funding.
• Get to work!

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

Building a Successful Business Plan

In the next section, we'll cover the components of a business plan , such as an executive summary and company description. But before we get to that, let's talk about key elements that should serve as building blocks for your plan.

For some entrepreneurs, the thought of writing a business plan sounds like a chore — a necessary means to an end. But that's a bad take.

A solid business plan is a blueprint for success . It's key to securing financing, presenting your business, outlining your financial projections, and turning that nugget of a business idea into a reality.

At the core, your business plan should answer two questions: why your business and why now?

Investors want to know why your business is entering the market, i.e. what problem it's solving and how it's different from what's currently out there. They also want to know why now is the right time for your type of product or service.

At a minimum, your plan should:

• Be more realistic than idealistic: Too often, business plans focus too much on how things could be instead of how they are. While having a vision is important, your plan needs to be rooted in research and data.
• Legitimize your business idea : If an idea fails on paper, it's a signal to go back to the drawing board. In doing so, you avoid losing precious time or money chasing an unrealistic idea.
• Position your business for funding: To get your business off the ground, chances are you'll need financial backing. Even with a solid business idea, investors, lenders, and banks still need convincing. An effective business plan will outline how much money you need, where it's going, what targets you will hit, and how you plan to repay any debts.
• Lay the foundation: Investors focus on risk – if anything looks shaky, it could be a dealbreaker. Ideally, your business plan will lay down the foundation for how you'll operate your business — from operational needs to financial projections and goals.
• Communicate your needs: It's nearly impossible to communicate your needs if you don't know what they are first. Of course, a business’ needs are always changing — but your plan should give you a well-rounded view of how your business will work in the short and long term.

So back to the question of why and why now – consider three things:

• Your industry – How does your product or service fit within your industry? Are you targeting a specific niche? Where do you see the industry going in the next five to 10 years?
• Your target audience – Who are you targeting? What challenges are they facing? How will your product or service help them in their daily lives?
• Your unique selling proposition (USP) – What sets you apart from your competitors? Is it your product/service features? Your company values? Price?

Once you know the answers to these questions, you'll be equipped to answer the question: why your business and why now.

How to Build a Business Plan

• Executive Summary
• Company and Business Description
• Product and Services Line
• Market Analysis
• Marketing Plan
• Legal Notes
• Financial Considerations

Featured Resource: Free Business Plan Template

1. cover page.

Your business plan should be prefaced with an eye-catching cover page. This means including a high-resolution image of your company logo, followed by your company's name, address, and phone number.

Since this business plan will likely change hands and be seen by multiple investors, you should also provide your own name, role in the business, and email address on the cover page.

At the bottom of this page, you can also add a confidentiality statement to protect against the disclosure of your business details.

The statement can read as follows: " This document contains confidential and proprietary information created by [your company name]. When receiving this document, you agree to keep its content confidential and may only reproduce and/or share it with express written permission of [your company name] ."

Remember to keep your cover page simple and concise — and save the important details for other sections.

Why it matters: First impressions are everything, and a clean cover page is the first step in the right direction.

Example of a Cover Page

2. Executive Summary

The executive summary of your business plan provides a one- to two-page overview of your business and highlights the most crucial pieces of your plan, such as your short-term and long-term goals.

The executive summary is essentially a boiled-down version of your entire business plan, so remember to keep this section to the point and filled only with essential information.

Typically, this brief section includes:

• A mission statement.
• The company's history and leadership model.
• An overview of competitive advantage(s).
• Financial projections.
• Company goals.
• An ask from potential investors.

Why it matters: The executive summary is known as the make-or-break section of a business plan. It influences whether investors turn the page or not — so effectively summarizing your business and the problem it hopes to solve is a must.

Think of the Summary as a written elevator pitch (with more detail). While your business plan provides the nitty-gritty details, your Summary describes — in a compelling but matter-of-fact language — the highlights of your plan. If it's too vague, complicated, or fuzzy, you may need to scrap it and start again.

Example of an Executive Summary Introduction

"The future looks bright for North Side Chicago, particularly the Rock Hill Neighborhood. A number of high-end commercial and residential developments are well on their way, along with two new condo developments in nearby neighborhoods.

While the completion of these developments will increase the population within the neighborhood and stimulate the economy, the area lacks an upscale restaurant where residents and visitors can enjoy fine food and drink. Jay Street Lounge and Restaurant will provide such a place."

3. Company & Business Description

In this section, provide a more thorough description of what your company is and why it exists.

The bulk of the writing in this section should be about your company's purpose – covering what the business will be selling, identifying the target market, and laying out a path to success.

In this portion of your business plan, you can also elaborate on your company's:

• Mission statement
• Core values
• Team and organizational structure

Why it matters: Investors look for great structures and teams in addition to great ideas. This section gives an overview of your businesses' ethos. It's the perfect opportunity to set your business apart from the competition — such as your team's expertise, your unique work culture, and your competitive advantage.

Example of a Values/Mission Statement

"Jay Street Lounge and Restaurant will be the go-to place for people to get a drink or bite in an elegant, upscale atmosphere. The mission is to be North Side's leading restaurant, with the best tasting food and the highest quality service."

3. Product & Services Line

Here's where you'll cover the makeup of your business's product and/or services line. You should provide each product or service's name, its purpose, and a description of how it works (if appropriate). If you own any patents, copyrights, or trademarks, it's essential to include this info too.

Next, add some color to your sales strategy by outlining your pricing model and mark-up amounts.

If you're selling tangible products, you should also explain production and costs, and how you expect these factors to change as you scale.

Why it matters: This section contains the real meat of your business plan. It sets the stage for the problem you hope to solve, your solution, and how your said solution fits in the market.

There's no one-size-fits-all formula for this section. For instance, one plan may delve into its ability to market in a more cost-effective way than the competition, whereas another plan focuses on its key products and their unique features and benefits.

Regardless of your angle, it's critical to convey how your offerings will differ from the competition.

Example of a Product/Service Offering

"The menu at Jay Street Lounge and Restaurant will focus on Moroccan cuisine. The stars of the menu (our specialties) are the Moroccan dishes, such as eggplant zaalouk, seafood bastilla, tagine, and chickpea stew. For those who enjoy American dishes, there will also be a variety of options, from burger sliders and flatbread pizza to grilled steak and salads.

The food at Jay Street will have premium pricing to match its upscale atmosphere. During the summer months, the restaurant will have extra seating on the patio where clients can enjoy a special summer menu. We will be open on all days of the week."

4. Market Analysis

It helps to reference your market research documentation in this section, like a Porter's Five Forces Analysis or a SWOT Analysis ( templates for those are available here ). You can also include them in your appendix.

If your company already has buyer personas, you should include them here as well. If not, you can create them right now using the Make My Persona Tool .

Why it matters: Having an awesome product is, well, awesome — but it isn't enough. Just as important, there must be a market for it.

This section allows you to dig deeper into your market, which segments you want to target, and why. The "why" here is important, since targeting the right segment is critical for the success and growth of your business.

It's easy to get lost (or overwhelmed) in a sea of endless data. For your business plan, narrow your focus by answering the following questions:

• What is my market? In other words, who are my customers?
• What segments of the market do I want to target?
• What's the size of my target market?
• Is my market likely to grow?
• How can I increase my market share over time?

Example of a Market Analysis

"Jay Street Lounge and Restaurant will target locals who live and work within the Rock Hill Neighborhood and the greater North Side Chicago area. We will also target the tourists who flock to the many tourist attractions and colleges on the North Side.

We will specifically focus on young to middle-aged adults with an income of $40,000 to $80,000 who are looking for an upscale experience. The general demographics of our target market are women between 20 to 50 years old.

A unique and varied Moroccan-American menu, along with our unique upscale atmosphere, differentiates us from competitors in the area. Jay Street will also set itself apart through its commitment to high-quality food, service, design, and atmosphere."

5. Marketing Plan

Unlike the market analysis section, your marketing plan section should be an explanation of the tactical approach to reaching your aforementioned target audience. List your advertising channels, organic marketing methods, messaging, budget, and any relevant promotional tactics.

If your company has a fully fleshed-out marketing plan, you can attach it in the appendix of your business plan. If not, download this free marketing plan template to outline your strategy.

Free Marketing Plan Template

Outline your company's marketing strategy in one simple, coherent plan.

• Pre-Sectioned Template
• Completely Customizable
• Example Prompts
• Professionally Designed

Why it matters: Marketing is what puts your product in front of your customers. It's not just advertising — it's an investment in your business.

Throwing money into random marketing channels is a haphazard approach, which is why it's essential to do the legwork to create a solid marketing plan.

Here's some good news — by this point, you should have a solid understanding of your target market. Now, it's time to determine how you'll reach them.

Example of a Marketing Plan Overview

"Our marketing strategy will focus on three main initiatives:

• Social media marketing. We will grow and expand our Facebook and Instagram following through targeted social media ads.
• Website initiatives. Our website will attract potential visitors by offering updated menus and a calendar of events.
• Promotional events. Jay Street will have one special theme night per week to attract new clients."

6. Sales Plan

It doesn't matter if your sales department is an office full of business development representatives (BDR) or a dozen stores with your products on their shelves.

The point is: All sales plans are different, so you should clearly outline yours here. Common talking points include your:

• Sales team structure, and why this structure was chosen.
• Sales channels.
• Sales tools, software, and resources.
• Prospecting strategy.
• Sales goals and budget.

Like with your marketing plan, it might make sense to attach your completed sales plan to the appendix of your business plan. You can download a template for building your sales plan here .

Why it matters: Among other things, investors are interested in the scalability of your business — which is why growth strategies are a critical part of your business plan.

Your sales plan should describe your plan to attract customers, retain them (if applicable), and, ultimately, grow your business. Be sure to outline what you plan to do given your existing resources and what results you expect from your work.

Example of a Sales Plan Overview

"The most important goal is to ensure financial success for Jay Street Lounge and Restaurant. We believe we can achieve this by offering excellent food, entertainment, and service to our clients.

We are not a low-cost dining option in the area. Instead, the food will have premium pricing to match its upscale feel. The strategy is to give Jay Street a perception of elegance through its food, entertainment, and excellent service."

7. Legal Notes

Your investors may want to know the legal structure of your business, as that could directly impact the risk of their investments. For example, if you're looking for business partners to engage in a non-corporation or LLC partnership, this means they could be on the line for more than their actual investment.

Because this clarification is often needed, explain if you are and/or plan to become a sole proprietor, partnership, corporation, LLC, or other.

You should also outline the steps you have taken (or will need to take) to operate legally. This includes licenses, permits, registrations, and insurance.

The last thing your investor wants to hear after they've sent you a big chunk of change is that you're operating without proper approval from the local, state, or federal government.

Why it matters: The last thing your investor wants to hear after they've sent you a big chunk of change is that you're operating without proper approval from the local, state, or federal government.

Example of Legal Notes

"Jay Street Lounge and Restaurant is up-to-date on all restaurant licenses and health permits. Our business name and logo are registered trademarks, presenting the possibility of expanding locally."

8. Financial Considerations

Ultimately, investors want to know two things:

• When they will earn their money back.
• When they will start seeing returns on their initial investment.

That said, be clear, calculated, and convincing in this section. It should cover:

• Startup costs.
• Sales forecasts for the next several months/quarters.
• Break-even analysis for time and dollars.
• Projected profit and loss (P&L) statement.

Facts and figures are key here, so be as specific as possible with each line item and projection. In addition, explain the "why" behind each of these sections.

However, keep in mind that information overload is a risk, especially when it comes to data. So, if you have pages upon pages of charts and spreadsheets for this section, distill them into a page or two and include the rest of the sheets in the appendix. This section should only focus on key data points.

Why it matters: One of the most important aspects of becoming "investor ready" is knowing your numbers. More importantly, you need to understand how those numbers will enhance your business.

While it's easy to write a number down on paper, it's more important to understand (and communicate) why you need capital, where it's going, and that your evaluation makes sense.

Example of Financial Projections

"Based on our knowledge and experience in the restaurant industry, we have come up with projections for the business.

Starting with an expenditure of $400,000 in year 1, we forecast sales of $1,500,000 and $2,800,000 for years two and three. We expect to achieve a net profit of 15% by year three."

9. Appendix

A detailed and well-developed business plan can range anywhere from 20 to 50 pages, with some even reaching upward of 80.

In many cases, the appendix is the longest section. Why? Because it includes the supportive materials mentioned in previous sections. To avoid disrupting the flow of the business plan with visuals, charts, and spreadsheets, business owners usually add them in the last section, i.e. the appendix.

Aside from what we've already mentioned – marketing plan, sales plan, department budgets, financial documents – you may also want to attach the following in the appendix:

• Marketing materials
• Market research data
• Licensing documentation
• Branding assets
• Floor plans for your location
• Mockups of your product
• Renderings of your office space or location design

Adding these pieces to the appendix enriches the reader's understanding of your business and proves you've put the work into your business plan without distracting from the main points throughout the plan.

Why it matters: An appendix helps the reader do their due diligence. It contains everything they need to support your business plan.

Keep in mind, however, that an appendix is typically necessary only if you're seeking financing or looking to attract business partners.

Use a Business Plan Template to Get Started

Writing a business plan shouldn't be an insurmountable roadblock to starting a business. Unfortunately, for all too many, it is.

That's why we recommend using our free business plan template. Pre-filled with detailed section prompts for all of the topics in this blog post, we're confident this template will get your business plan started in the right direction.

Editor's note: This post was originally published in June 2017 and has been updated for comprehensiveness.

Don't forget to share this post!

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How To Start an Ecommerce Business in 2024

Want to learn how to start an ecommerce business? This is a complete blueprint for launching a new ecommerce store.

Many people dream about starting an ecommerce business, but the realities of building an online store can be daunting.

In this article, you’ll learn the five basic steps to launch an ecommerce store, how much it's likely to cost, and extra tips for starting your business.

Start an ecommerce business in 5 steps

• Find product opportunities and choose what to sell
• Thoroughly research your competition and write a business plan
• Choose a logo and name and set up your online store
• Choose your shipping strategy and set sales and marketing goals
• Launch your business

1. Find product opportunities and choose what to sell

Finding a product to sell

The first step to building an ecommerce store is knowing what products you want to sell direct to consumer. This often is the most challenging part of starting a new online business. In this section, we’ll highlight strategies you can use to find products with great business opportunities , explore the best places to find product ideas, and look at trending ecommerce products to consider.

• How To Find a Product to Sell Online
• 17 Places to Find Profitable Products
• Trending Products to Sell Right Now
• How to Start an Online Business

💡 Learn more: What is Ecommerce: A Definition and Guide with Examples

Evaluating your idea

Once you have an online business idea , how do you know if it will sell? In this section, we’ll cover a few approaches that active entrepreneurs have used to validate their product ideas and potential markets.

• How to Validate Your Product Ideas
• How To Find And Validate Winning Products

Obtaining your product

After landing on a solid product idea, your next step is figuring out where and how you’re going to obtain your products. The next four posts cover the various methods for acquiring your products, along with the pros and cons of each model.

• From Dropshipping to DTC, Here Are the Most Popular Types of Ecommerce Business Models
• How to Find a Manufacturer or Supplier for Your Product Idea
• How to Source Products for Your Online Store: Top Apps and Tips
• Print on Demand: A Low-Risk Way to Sell Custom Products

Sell your retail products online

Shifting your brick-and-mortar business online can help you generate cash flow and build a more resilient business model. You’ll need to find a good ecommerce solution to build your store on, like Shopify.

• Bricks to Clicks: How to Move Your Brick-and-Mortar Business Online
• Sell Gift Cards for Your Brick-and-Mortar Business with a Simple Online Store
• Local Delivery: Add Local Delivery to Your Store to Increase Sales
• The Ultimate Guide to Curbside Pickup (With Examples of Local Retailers Doing it Right)

2. Thoroughly research your competition and write a business plan

Research your competition

You’ve found your product, evaluated its potential, and sourced a supplier. Before you get into that, you’ll need to thoroughly research your competition so you know what you’re up against and how you can differentiate your business model from theirs.

• How to Conduct a Competitive Analysis for Your Business (Plus a Free Template)
• SWOT Analysis: A Simple Way to Find Your Competitive Edge (Plus a Free Template)

Writing a business plan

With your competitive research complete, it’s time to write your business plan . A business plan is a roadmap that helps bring your ideas and thoughts together. It’s vital in determining what to prioritize, especially if you plan to run your online store as a side hustle . A business plan also highlights your company’s mission statement to show investors and employees the core values of your brand.

• 7 Business Plan Examples to Inspire Your Own
• Business Plan Template: A Practical Framework for Creating Your Business Plan

3. Choose a logo and name and set up your online store

Choose an online business name

Aside from finding actual products to sell online, another challenging decision is determining your business or brand name and choosing an appropriate and available domain name . This blog post will help you tackle these important tasks.

• Need a Catchy Online Store Name? Find Ideas With These Tips and Free Name Generators

Creating a logo

Once you’ve selected a memorable name and registered a corresponding domain, it’s time to craft a simple logo. In these resources, we’ll show you several options for creating a great logo for your new business.

• Shopify’s Free Logo Maker
• The Top 10 Paid and Free Logo Makers Online
• How to Design a Memorable Logo

Understanding search engine optimization (SEO)

You’re almost ready to begin building your online store. However, before you jump into it, you should understand the basics of search engine optimization so you can properly structure your site and pages for Google and other search engines.

• The Beginner’s Guide to Ecommerce SEO
• Want to Rank Your Store? Get On Page One With This SEO Checklist

Building your store

With a better understanding of search engines, it’s time to build out your store using a website builder . There are many crucial elements to consider. Below, we’ve listed our essential reads to help you build high-converting product pages, write captivating product descriptions, shoot beautiful product photography, choose your ecommerce color palette, and much more.

• 50 Exceptional Shopify Stores to Inspire Entrepreneurs
• How to Optimize Your Product Pages For More Sales
• Product Description Examples and Tips to Inform and Persuade Your Customers
• A Picture Is Worth a Thousand Sales: A DIY Guide to Beautiful Product Photography
• Customizing Your Shopify Theme: How To Use Images, Colors, and Fonts
• 10 Must-Know Image Optimization Tips
• How to Create a Coming Soon Page and Start Marketing Before You Launch

Don’t forget, if you run into any problems getting your store set up, you can always hire help from Shopify Partners .

Choosing your sales channels

One of the best ways to reach new customers is to choose sales channels where they already shop. The right mix of sales channels will depend on your products and your target market, but there are a number of great options that can complement and support your self-hosted store.

• Etsy and Shopify: How Three Makers Used Both to Grow Their Businesses
• Scaling Sales on eBay: How One Business Balances Growth, Customer Service, and Life
• How a Jewelry Business Generates 76.8% of Orders Selling on Amazon with Shopify

4. Choose your shipping strategy and set sales and marketing goals

As you get close to the launch of your new business, there are several shipping and fulfillment elements you need to prepare for. In this section, you'll find comprehensive guides on how to set your shipping strategy.

• Ecommerce Shipping and Fulfillment: A Complete Guide
• International Shipping: Everything You Need to Know to Deliver Beyond Your Borders
• Shipping Strategy: Get Packages to Customers Without Cutting Into Your Bottom Line
• How to Reduce Shipping Costs for Small Businesses: 6 Helpful Ways

It’s also a good idea to define your key performance indicators upfront so, once you launch, you know what measures of success to track.

• Top Key Performance Indicators (KPIs) for Ecommerce
• What Are the Basic Ecommerce Metrics I Need To Focus On First?

As a final checklist, this post covers the most essential things you need to do before launch:

• Starting up Starts Here: The Shopify Store Launch Checklist

5. Launch your business

Acquiring your first customer

Now that you’ve launched, the hard work of marketing your products begins. While many new store owners should consider selling their physical products in person, the rest of digital marketing relies on doing one thing well: driving targeted traffic. Next, we’ll share a variety of marketing tactics that will help you in your first months.

• How to Get Your First Sale in 30 Days: A Marketing Checklist for New Entrepreneurs
• Need Traffic? Here’s How to Get Visitors to a New Website (Even If You Don’t Know Where to Begin)
• Customer Acquisition: How to Calculate It and Create a Profitable Strategy For Your Business

Marketing your store

You’re well on your way now and likely have a few sales under your belt. It’s time to get serious and invest in marketing your store . The following posts will help you zero in on your top-performing ecommerce marketing tactics or expand into new ones for driving traffic and converting that traffic to sales.

Email marketing essentials

• Learn Email Marketing: Everything from List Building to Advanced Lifecycle Automation
• Automated Email Campaigns That Win Customers and Keep Them Coming Back
• How to Write Engaging Welcome Emails (+ Examples to Inspire Yours)

Driving traffic from social

• Go Beyond Likes and Follows: How to Create a Social Media Strategy That Sells
• How to Get More Followers on Instagram: Reliable Ways to Grow Your Audience
• Pinterest Marketing 101: How to Successfully Promote Your Business on Pinterest
• How to Start a Successful YouTube Channel
• Find The Best Fit: Your Beginner’s Guide to Influencer Marketing

Driving traffic and conversions from paid ads

• How to Advertise on Facebook: A No-Nonsense Facebook Ads Guide For Beginners
• The Google Ads Playbook: Top Campaign Types And What to Expect From Them

Optimizing for higher conversion rates

• The Complete Guide to A/B Testing (Tips from Google, HubSpot, and Shopify)
• How to Find and Plug the Leaks in Your Conversion Funnels
• Drive More Ecommerce Sales with Live Chat Without Being Trapped at Your Desk
• Growth and CRO Experts on Increasing Revenue Without Increasing Traffic
• Top Ways to Earn Customer Trust When You Have Zero Sales
• The 39-Point Store Trust Checklist: How Trustworthy Is Your Online Store?
• Driving Traffic but No Sales? Here’s How to Diagnose and Improve Your Store

Using analytics to uncover insights

• The Beginner’s Guide to Analyzing Shopify Reports and Analytics
• Google Analytics Segments (and How to Use Them to Increase Revenue)
• Google Analytics Custom Reports by the Experts (and How to Use Them)
• Facebook Custom Audiences 101: A Starter Guide for Ecommerce Businesses

How much does it cost to start an ecommerce business?

Starting an ecommerce business costs as little as $100, which is spent on a subscription and purchasing a theme for your store. Ecommerce companies cost less than brick-and-mortar stores because they don’t require the same amount of licenses and permits, and you don’t need to pay rent for a retail space.

If you operate as a dropshipping business model, for example, it’ll likely cost less to start because you don’t need to pay for raw materials, inventory, or manual labor. You only pay for products after a customer purchases them. If you’re creating your own products by hand or working with manufacturers, you’ll need to pay for equipment, materials, and labor upfront.

Many ecommerce entrepreneurs learn how to start a business on a shoestring budget. To get a better idea of upfront costs, we surveyed 150 entrepreneurs and 300 small business owners in the US to find out.

According to our research , new ecommerce store owners can expect business costs to total up to $40,000 in the first year, which is paid back to the owner through profit margins.

Expense categories include:

• Product: raw materials, inventory, supplier, manufacturing, patents, etc.
• Operating: incorporation/legal fees, additional software, business insurance , accounting, etc.
• Online store: website/platform subscription, hosting/domain, contract developer/designer, etc.
• Shipping: packaging, labels, etc.
• Offline: stall/table fees, rent, gas, etc.
• Team/staff: salaries, benefits, perks, etc.
• Marketing: logo, branding, ads, printed materials, business cards , etc.

In the first year, business owners spent:

• 11% on operating costs
• 10.3% on marketing costs
• 9% on online costs
• 31.6% on product costs
• 8.7% on shipping costs
• 18.8% on team costs
• 10.5% on offline costs

Now, this doesn’t mean you will definitely spend $40,000 opening up your ecommerce store. The amount spent in the first year varied significantly, depending on industry and ecommerce business model , whether the business had employees, or if it was a full-time gig.

You also don’t need to find $40,000 in cash before you can begin thinking about how to start an ecommerce business. While many (66%) entrepreneurs use their personal savings to fund their business (respondents could choose more than one funding source ) , they also used financial support from friends and family (23%) and personal loans (21%).

5 tips for starting an ecommerce store

• Forget about year-one profitability
• Know your target audience
• Sell an in-demand product
• Experiment with marketing and advertising
• Invest in outreach and link building

1. Forget about year-one profitability

The project of starting an ecommerce business is a marathon, not a sprint. Don’t measure business success by profitability in your first year. Give yourself a runway of 18 to 24 months for your business to get off the ground. Spend your first year testing, reiterating, and reinvesting your sales back into your business using the above budget guidelines.

2. Know your target audience

Outside of developing or sourcing products, you’ll spend a majority of your time getting the attention of customers. The challenge? You want to get your products in front of the right customers—the ones who will actually buy on your site. Understanding these people, a.k.a. your target audience, can help you reach them faster and make more sales.

💡 Read more: Finding Your Ideal Customer: How to Define and Reach Your Target Audience

3. Sell an in-demand product

Create or sell an amazing product with proven market demand. Take a look at the top retailers today—Allbirds, Tushy, Bombas—and you’ll notice they all sell top-tier products. “Product quality is critical because a good product sells itself,” says Eric Even Haim, CEO of upsell and cross-sell app ReConvert . “When you marry a great product with an audience who’s hungry for it, your marketing becomes 10 times easier.”

Eric explains that new products don’t need to be the “next big thing.” You just need to look for growing trends and markets where customers are underserved.

“Then step in with an excellent product and give them what they want,” Eric says.

Two places to find market demand are:

• Google Trends , where you can research topics people search for
• Trends.co , which uses data to predict trends and business opportunities before they become popular.

When you marry a great product with an audience who’s hungry for it, your marketing becomes 10 times easier. Eric Even Haim, CEO, ReConvert

4. Experiment with marketing and advertising

It’s important to get the word out about your new business after launch. You’ll want to try different marketing strategies to understand where your audience hangs out and best responds to your content.

Test different online marketing tactics like:

• Affiliate marketing
• Instagram ads
• Website pop-ups
• Checkout upsells and cross-sells
• Organic search
• Content marketing
• Loyalty programs

“Success depends on your ability to experiment, test, and analyze your ad and marketing strategies,” says Stephen Light, CEO and co-owner of mattress company Nolah . “Experimentation is the best way to avoid falling into any assumptions about your audience that could end up hurting you rather than helping.”

Stephen suggests being open to getting things totally wrong, especially when you’re just starting out. Use the data you collect to create more effective campaigns that drive traffic and profit.

“Plus, optimizing your ad campaigns and gathering data regarding how your customer base responds to them can help you shape your website’s features,” says Stephen.

Experimentation is the best way to avoid falling into any assumptions about your audience that could end up hurting you rather than helping. Stephen Light, CEO, Nolah

5. Invest in outreach and link building

Another tip for new ecommerce stores is to have an outreach and link-building plan in place. These tactics can help boost your SEO rankings in Google.

“The sooner you have an approach to link building and driving authority into your site in place, the sooner search engines will recognize your website as an authority in its niche,” says UK-based SEO consultant James Taylor .

“Search engines see a link from an authority source as a vote of confidence towards your website, so the more links you have from trusted websites, the more search engines are going to trust you as an authority.”

James recommends new ecommerce store owners and marketers invest in digital public relations and link-building campaigns early on. This sets the stage for long-term SEO success, so you can rank higher in Google, earn more organic traffic, and make more sales.

“The sooner you have an approach to link building and driving authority into your site in place, the sooner search engines will recognize your website as an authority in its niche.”

Start your ecommerce store

Building your own successful ecommerce business is as exciting as it is challenging. You’ll learn about choosing a product, evaluating its viability, figuring out how to get it produced, building an ecommerce website, and marketing and selling to new audiences. At times, you may feel like you’re solving a head scratcher of a puzzle, but it’s rewarding all the same.

We hope this ecommerce business guide provides you with a roadmap on your journey. As always, the best advice anyone can give is to get started and enjoy yourself along the way.

Illustration by Cornelia Li

Million-dollar ideas start here

Learn how to build an online business from the ground up with Shopify’s new free course, First Day to First Sale. You’ll develop a winning product, build a brand, launch a marketing strategy, and more.

• How to Start a Dropshipping Business- A Complete Playbook for 2024
• AliExpress Dropshipping- How to Dropship From AliExpress
• The Ultimate Guide To Dropshipping (2024)
• The 13 Best Dropshipping Suppliers in 2024
• What is Shopify and How Does it Work?
• 130+ Dropshipping Products To Sell for Profit
• How to Build a Business Website for Beginners
• Amazon Dropshipping Guide- How To Dropship on Amazon (2024)
• How To Get a Business License in 3 Simple Steps
• Trimming It Down- How to Create a Lean Business Plan

Ecommerce business FAQ

What is ecommerce business.

Ecommerce is the buying and selling of goods or services online. Ecommerce business is conducted through an ecommerce store or online marketplace, social media, or a mobile app. Ecommerce enables businesses to offer convenient shopping to a global audience.

How to start an ecommerce business?

Research what products you’d like to sell or can source to sell, select a business name, register your business with the government, obtain permits and licenses. Then choose an ecommerce software and create your website, load your products onto the site, launch, and start marketing your business.

What are the 4 types of ecommerce businesses?

• Business to consumer (B2C): When you sell a good or service to an individual consumer (e.g., you buy a jacket from an online retailer).
• Business to business (B2B): When you sell a good or service to another business (e.g., a business sells wholesale products for another business to use).
• Consumer to consumer (C2C): When you sell a good or service to another consumer (e.g., you sell vintage clothes on Facebook Marketplace to another consumer).
• Consumer to business (C2B): When you sell products or services to a business (e.g., an influencer or affiliate offers exposure to their audience in exchange for a fee).

Is ecommerce a profitable online business?

Yes, the ecommerce industry is profitable. Successfully starting an ecommerce company is a marathon, not a sprint. It can take 18 to 24 months for your business to get off the ground. It’s critical that you don’t measure the success of your business by your first-year profitability.

Is it hard to start your own ecommerce business?

No, starting an ecommerce company is easy, with platforms like Shopify enabling brands to go online in just a few days. Starting a brand consists of hard work and continual market research to improve your business. We encourage you to read our guide on how to start an ecommerce business before you set up a store.

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Start your Own e-loading business with EpinoyLoad

Start you E-loading business as Dealer!

Dealer benefits..

• Your retailers can activate UNLIMITED X RETAILERS .
• X retailers can activate UNLIMITED Y RETAILERS.
• You will get shares down to Y RETAILERS of your network every time they replenish their load wallet direct to the company.
• You will get 2% incentives on top of your load wallet replenishments ( minimum of P500.00 ).
• You can sell e-load with up to 4% profit or more if you add 1 or 2 pesos per transaction.

Frequently Ask Questions.

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Murang eloading business(same income sa mahal na eloading business packages), eloading business opportunity, eloading business para sa mga empleyado with less than 500 investment capital., this post has 2 comments.

How to deactivate the activated sim card of Epinoy..thankz

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• Business Idea

Loading Business sa Philippines, Mga Dapat Malaman Ang mga sumusunod!

An e-loading business is a business that provides electronic loading or reloading services for prepaid phone cards, cellphone numbers, and other devices. Syempre madali kang makakagawa ng e-loading business sa Smartsari! Tara, magnegosyo ng e-loading!

Sa Pilipinas, ang e-loading ay naging sikat o kilala sa mga nakaraang taon dahil sa madali itong gamitin at kamurahan nito.

With the mobile industry in the Philippines growing rapidly, e-loading services has become an attractive business opportunity. It is relatively easy to start and manage, with minimal startup costs and no need for physical locations. Maraming kumpanya na nag-ooffer ng ganitong serbisyo tulad ng Globe Telecom, Smart Communications, Sun Cellular, and Talk N Text.

An e-loading business can generate substantial income if operated properly. In addition to providing prepaid loading services, it can also offer a variety of additional products and services such as digital vouchers and coupon codes for special promotions or discounts, virtual gift cards, data packages, handset repair or customization services, mobile phone accessories, etc.

E-loading Business Pros and Cons

Having a loading business in the Philippines  can be a great way to make money due the high demand from customers. Kumpara sa ibang negosyo, madali lamang itong i-setup at i-manage.

Ito ang ilang sa mga advantages ng pagkakaroon ng e-loading business:

• Mababang overhead expenses such as electricity and rent

Because loading business can be done from home, you don't have to  pay for a physical location or additional staff.

• Mabilis na transactions

Customers can get their prepaid credit almost immediately, making it an attractive option for them.

• Flexible na oras and at mataas na earning potential

E-loading businesses can be run from home so you have the freedom to choose when you want to work. 

This  allows you to fit your business around other commitments such as family and work. Also, since it is commission-based, the more customers you have the more money you can make.

However, there are also some potential drawbacks with e-loading businesses which must be considered before beginning. 

These include:

• Competition mula sa ibang vendors

In the Philippines, e-loading is a very competitive market and there are many other providers offering similar services. This can make it difficult to stand out from the crowd and get customers.

• Limitadong targeting capabilities

E-loading is mainly focused on prepaid phone cards so it can be hard to target specific customer groups or demographics.

• Mga posibleng security risks

E-loading involves handling customers' personal information and financial data, which means there are potential security risks that need to be managed carefully.

How to Get Started with an E-Loading Business

To set-up your Loading business Philippines, here are the things you need to do.

1. Mag-register sa mga telco company. This is the first step to setting up an e-loading business in the Philippines. You need to register with one of the four major telecom companies, Globe Telecom, Smart Communications, Sun Cellular, or Talk N Text. The registration process usually involves completing an application form and providing supporting documents such as proof of identity and business registration papers.

2. Bumili ng POS machine A POS machine, or point-of-sale device, is used to process payments from customers . It can also be used to track sales and inventory. You will need to purchase one in order to accept payments from customers.

3. I-promote ang iyong business at palaguin ito. Now that you have everything setup, it’s time to get the word out about your new business. Tell your friends and family that  you have started an e-loading business and ask them to spread the word. You can also promote your business online via social media or through local ads.

By taking these steps, you will be well on your way to running a successful e-loading business in the Philippines.

Promoting Your Loading Business

Once you have set-up your business, it is essential to promote it effectively so that customers know about your services. One way to do this is by offering incentives such as discounts or promotional codes. You can also use digital marketing tools such as social media, websites and blogs to reach potential customers.

In addition to selling load credits, you can also consider selling other products and services related to mobile phones such as accessories, phone repair services and digital vouchers. This can help you to diversify your income and 

boost profits.

10 Products to Sell Together with E-load

1. Mobile Phone Accessories : You can offer customers a range of mobile phone accessories such as screen protectors, chargers and cases.

2. Digital Vouchers: Offer customers the chance to purchase digital vouchers which can be used towards online purchases or discounts on goods and services.

3. Phone Repair Services: Set-up a phone repair service and offer customers the chance to get their phones fixed quickly and at an affordable price.

4. Mobile Insurance: You can offer mobile insurance packages to customers which will give them peace of mind in case of damage or theft.

5. Phone Plans: Offer prepaid or postpaid phone plans so that customers can get the best value for their money.

6. Data Plans: Offer data plans so that customers can access the internet on their phones at an affordable rate.

7. Mobile Apps : You can help promote popular mobile apps to customers and offer them discounts or promotional codes.

8. Online Games: Promote online games and offer customers discounts on in-game purchases.

9. Music: Promote music streaming services and offer discounts to customers who sign up.

10. Movies : Promote movie streaming services and offer discounts to customers who subscribe to them.

Ito ay iilan lamang sa mga produkto na maaari mong ibenta kasama ng e-load para mas palakihin pa ang iyong kikitain.

An e-loading business in the Philippines can be a rewarding venture. Setting up and managing your business involves careful planning and risk management. It is important to get registered with a telco company, purchase a POS machine, and promote your business in order to reach potential customers. 

You can also consider selling other products such  as mobile phone accessories, digital vouchers, and even phone plans to diversify your income by start your own sari-sari store  Gamit at tamang approach at sa pagkakaroon ng dedication, you can be on track to running a successful e-loading business in the Philippines.

E-load businesses are important for providing customers with easy access to prepaid load credits which they need for their phones. As such , it is important to ensure that your business runs smoothly. With the right strategy and approach, you can succeed in this venture and make a profit while helping out customers

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What is Load Planning? How Load Planning Can Be Improved With Route Planner?

By Komal Puri | July 6, 2023

Load planning simplifies the strategic arrangement of items within a container for maximum space utilization. This holds great importance in the shipping industry as companies try hard to minimize transportation costs, maximize the load capacity of vehicles, and guarantee efficient delivery to their end customers. If you’re trying to learn more about load planning, this article explores its key principles, benefits, and best practices in great detail. Let’s get started.

What is Load Planning?

Load planning is all about optimizing the available space of a container as efficiently as possible. It requires strategic goods arrangement by keeping several key factors in mind. For instance, you have to consider each item's dimensions and weight, plan the even weight distribution, and ensure load stability. Additionally, if there are any specific constraints or logistics requirements, you must also consider them.

While the manual process can take time, advanced software can easily suggest optimal plans. These applications take in the key parameters and constraints for a given shipment. Then, they run this data through complex algorithms to identify the best loading arrangement. The algorithms consider all the angles to provide actionable recommendations on efficiently packing cargo.

Understanding the Importance of Load Planning

Load planning is important for any business dealing with goods management for the following reasons:

• Enhanced Space Utilization:  Random placement of items creates unused space inside the cargo. On the other hand, intelligent load planning fully leverages the available space as per the item size, shape, and height. By minimizing unused gaps, companies can reduce trip frequency and the need for larger vehicles. The payoff? Lower costs, better resource use, improved efficiency.
• Cost Reduction:  Companies with inefficient load planning underutilize their cargo capacity and require additional trips to deliver the same amount of goods. This results in extra expenses for the company. But load planning lets you haul more goods in each run. This translates to fuel, labor, and maintenance savings. Filling vehicles during each outing also eliminates fees for bigger rentals or fleet additions. That said, careful load plans keep budgets in check.
• Improved Safety and Load Stability:  Intelligent load planning ensures an even weight distribution across the vehicle. The algorithms make sure items are secure and stable in transit. This prevents dangerous shifts or topples. Factoring in limits, balance needs, and restraints minimizes cargo and operator risk. This results in safer travel for both goods and drivers.
• Time and Efficiency:  Shipping companies aim to achieve smooth load planning to experience faster in and out at each route. Let’s understand how it works. First, arranging items strategically optimizes the sequence for loading and unloading. Second, organized placement means fewer delays at pit stops. Lastly, a pre-planned loading sequence results in faster process execution. This results in maximized efficiency with reduced wait times.
• Compliance and Regulations:  If a shipping company fails to comply with legal requirements during transit, it often results in potential penalties, fines, and legal issues. In such situations, companies can hardly promote a safe and compliant transportation operation from positive branding. In this regard, load planning can help you easily comply with regulations and guidelines related to load securing, weight restrictions, and axle loads with ease.
• Customer Satisfaction:  Imagine a shipping industry struggling with customers due to poor load planning. No customer would like to experience delayed deliveries due to poor load planning. Also, customers would never like to receive damaged items due to unstable loading. In such scenarios, load planning becomes imperative to maintain customer satisfaction and avoid negative feedback or loss or repeat business.
• Environmental Concerns:  When companies do inefficient load planning, it may also backfire with unnecessary environmental concerns from the regulatory boards. For instance, a grocery chain with poor load planning may require frequent trips, leading to increased fuel consumption and carbon emissions.

8 Big Benefits of an Efficient Load Planning

Efficient load planning can result in the following benefits:

• More Load Capacity Per Trip: The strategic arrangement of items makes more room for including extra items inside vehicles, containers, or storage areas. You can transport more goods in a single trip that too with an even weight distribution for your carrier safety. With fewer trips, you save on transportation costs, and with proper load balancing, you avoid safety issues and legal violations with ease.
• Huge Cost Savings on Fuel and Manpower:  A well-optimized load planning directly contributes to company cost savings. As you reduce the number of trips and container size, you save on fuel expenses, labor costs, and vehicle maintenance on unnecessary trips or oversized vehicles. With less number of trips, you reduce carbon emissions. Lastly, with well-planned routes, you save time to plan more trips per day. That again translates to low fixed expenses to variable expenses ratio every month.
• High Operational Efficiency: When companies load and unload more items per trip with optimal weight distribution, they save time on extra trips and achieve high efficiency. Load planning tools also suggest the best sequence of loading and unloading your items. For instance, it suggests you load last-to-deliver items first for easier, quicker unloading. As a result, you avoid the ideal time to prepare for the next trip.
• Enhanced Vehicle and Carrier Safety:  When all items are properly placed with ideal weight distribution, the container and the vehicle remain stable during braking and turns. Otherwise, vehicles become prone to accidents due to unstable loads during a stiff turn or sudden braking. Also, when vehicles adhere to their maximum load limits, the brakes and tires go through comparatively less wear and tear. Most importantly, it keeps drivers out of stress, which is necessary to ensure safe driving.
• In Compliance with Regulatory Norms: When shipping companies fail to meet regulatory compliance for maximum weight limits, or axle loads, they attract hefty fines from the regulatory board. But, when they diligently follow load planning, they not only become aware of regulatory boundaries but also turn brand ambassadors of safe and responsible transportation amongst competitors.
• High Customer Satisfaction: When you optimize loads to ensure accurate and timely deliveries, you, by default, earn customer satisfaction. Optimal weight distribution also reduces the risk of damaged goods. Customers trust you with the safe and secure delivery of their items. This further enhances customer loyalty and fosters a positive brand reputation.
• In Check With Environmental Responsibility: The local government always keeps a keen eye on logistic companies to exceed their maximum carbon footprint limit. Carbon footprints increase with unplanned extra vehicle trips. However, efficient load planning helps logistic companies easily address all these challenges thereby promoting a strong commitment to environmental responsibility.
• Full Resource Optimization: Planning your load does not optimize your cargo space only. You also learn how to effectively use other resources, including vehicles, containers, and manpower through data-driven insights. Eventually, the art of maximum resource allocation benefits you through reduced idle time and high operational efficiency.

We all can acknowledge that efficient load optimization calls for meticulous planning and execution. But, is it possible to carry it out manually? Will it be wise to invest in tools and automation? Let’s find out.

Manual Load Planning vs Automatic Load Planning

Manual load planning.

• Decision-Making:  Limited to human intelligence and judgement through limited data
• Cost-Effectiveness:  Highly cost-effective for small-scale operations and simple loads
• Scalability:  Challenged by human intelligence, shipment volume and complexity
• Efficiency:  Less efficient due to time-consuming processes and human errors
• Time Management:  Time consuming for complex loads and high volumes
• Complexity Handling:  Increases with complex load configurations and large volumes
• System Integration:  Manual handling of data from multiple sources
• Real-time Adjustments:  Real time adjustments can be slow and less efficient
• Data Analysis:  Limited scope of data-driven insights due to manual processes

Automatic Load Planning

• Decision-Making:  Combines human input with AI-powered data-driven algorithms to make prompt decisions
• Cost-Effectiveness:  Higher initial investment but yields quick ROI with large scale operations
• Scalability:  Highly scalable as per load diversity and volume of items
• Efficiency:  Highly efficient if the entire process is correctly configured to run on automation by sophisticated technologies
• Time Management:  Super fast due to automation of data processing through AI and Machine learning
• Complexity Handling:  Capable of handle large and complex logistic operations with ease
• System Integration:  Easy integration with other systems to fetch and process data automatically for swift decision-making
• Real-time Adjustments:  Quick recalculations for changes in orders, constraints, or item availability
• Data Analysis:  Continuous real-time data analysis with sophisticated AI and data models

What Does a Load Planner Do?

A load planner takes the entire responsibility of load organisation within the allocated space. Whether it’s a truck, container, or warehouse, the group of responsibilities remains the same. However, the primary responsibility covers multiple secondary responsibilities if executed correctly. The list of primary responsibilities includes:

• Ideal Load Configuration:  There are a lot of factors that come into play while optimising space for items. For instance, the load planner checks for weight distribution requirements as per container capacity. Additionally, items are arranged properly not to topple over during shipment. Similarly, even weight distribution in line with load stability guidelines does matter. A load planner handles all of these responsibilities with ease.
• Efficient Load Optimisation:  Imagine optimizing loads on your own without any tool or software. Here, several factors may surface. Item dimension, weight distribution, and load balance could just be the starters. This gets tedious, time-consuming, and prone to human errors when you do it manually. However, a load planner uses sophisticated software tools with their expertise to optimize load without any error.
• Better Resource Allocation:  Managing and allocating resources is another challenge. You need real-time data on available vehicles, on-duty labourers, and delivery charts to make quick calls. The load planner can access all these data using software tools. That’s how they swiftly manage vehicles, containers, and labour for efficient resource utilisation.
• Route Planning:  Logistic companies save fuel and time with a well-planned optimal route. But, the shortest route may also turn the longest one under occasional traffic constraints. Load planners fetch real-time traffic data for a detour when such a situation arrives. Plus, they optimize routes from time to time, depending on delivery windows and load configurations. That again translates to fuel economy and on-time delivery.
• Communication and Coordination:  Successful load planning also demands clear communication and smooth coordination with various associates. The list includes stakeholders, warehouse personnel, transportation teams, etc. Unless you have a dedicated management team, hiring an ideal load planner is a wise choice.
• Documentation and Record Keeping:  Let’s not forget how tedious accurate record-keeping is for various load configurations. It covers analyzing item details, weights, shipping labels, tracking numbers, etc. Load planners use automated tools to plan and manage records to avoid costly shipping errors. This saves a huge amount of time and maintains the company's reputation.
• Continuous Improvement:  Load planning doesn’t come with a fixed blueprint. It’s a cycle of continuous improvement with feedback and performance reflection. Load planners can do that with constant monitoring and feedback generation systems. They also consider the latest trends to enhance load efficiency and save operational costs.

Improve Load Planning With FarEye Route Planner

FarEye’s robust route planner helps logistic companies improve load planning with:

• Dynamic Route Optimization:  The FarEye route planner optimizes routes with dynamic data elements. For instance, it considers distance, traffic conditions, delivery slots, and vehicle capacity for optimization. However, the route gets auto-optimized with any change in these factors in real-time. That saves a great hassle on dynamic routing.
• Real-time Visibility:  FarEye application offers a real-time vehicle tracking feature. You can see the current location of vehicles to track progress and update customers regarding the same. It also aids you in dynamic route planning during emergencies.
• Integration With Load Optimization:  FarEye route planner can integrate with tools that monitor vehicle and driver capacities to meet on-time delivery SLAs. It synchronizes load configuration accordingly. You also get notified to meet the requirements for future deliveries.
• Resource Utilization:  FarEye's route planner uses advanced algorithms to find the best way to load goods in line with factors like size, weight, and compatibility of the loads. Automation reduces your time and effort in manual planning. Moreover, optimal use of available space in trucks or containers results in fewer trips and lower transportation costs.
• Efficient Handling of Constraints:  You don’t have to juggle between various constraints for efficient load planning. FarEye's route planner considers weight restrictions, delivery time windows, and specific delivery requirements with ease. It can factor in these constraints in line with necessary compliance to improve the efficiency of your load planning process.
• Analytics and Insights:  How about having a bird’s eye view of your order status for different clients with address, city, carrier, and more details on a single dashboard? Apart from operational data, you can also monitor business trends, visualize big data, and get on-time tips to make informed decisions with FarEye's advanced route planner analytics.

Komal Puri is a seasoned professional in the logistics and supply chain industry. As the AVP of Marketing and a subject matter expert at FarEye, she has been instrumental in shaping the industry narrative for the past decade. Her expertise and insights have earned her numerous awards and recognition. Komal’s writings reflect her deep understanding of the industry, offering valuable insights and thought leadership.

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• Browse Essays
• / E-Loading Business

E-Loading Business

Essay by Sofia56   •  September 29, 2017  •  Business Plan  •  1,421 Words (6 Pages)  •  20,162 Views

Essay Preview: E-Loading Business

BUSINESS PLAN

Executive Summary

Since, the mobile industry in the Philippines is a huge communication business wherein, most likely, ten out of ten people have their own cell phones and cannot live without, because it is believed to be already a necessity rather than luxury, then I would presume that the e-load retailing business is also a good source of income opportunity, while you are at the comfort of your own home. The networks here in the Philippines are smart, talk n text, globe, touch mobile and suncellular. In view of the fact that our country is called the text messaging capital of the world because of the large amount of text messages the mobile users sent everyday to their friends, loved ones, or text mates that you would see a lot of people communicating via texting using their cell phones in the streets, inside public or private vehicles, malls, markets, offices, or even in schools, where growth in the volume of this network subscription is at a fast paced level and unstoppable, then we must not overlook or fail to notice this popular kind of business that provides more than 10% profit for every load transactions.  If your house is located in the mid area of a subdivision or in a community with plenty of neighboring residents and not much loading business competitions around you, then you can be assured of the e-load retail business is a success. Now after you have scouted your competitors and found out to be only few of them are selling prepaid e-loads, you may start creating your own strong e-loading business plan. Please note that most business gurus are saying that if there is no business plan, there would also be no business. Meaning, starting a business without a business plan will, most likely, tend to fail. The business plan is a general description of your business where you can monitor or check its progress and development. This is important because it will be your map to success in business. 

Business Description

It takes money to have fun in senior high school, and it’s no secret that tuition and costs go up every year. But with classes scattered throughout the day and even at night, how can I add a job? That’s I decided to start my own business to fit my limited time. As a student I have limited resources so I did some research on what do people need or want? I want to provide something that is cheaper but useful in daily lives.

Products and Services

My main product obviously is e-load  this is the load for telecom companies like Globe, Smart, Sun, Talk ‘N Text, and Touch Mobile.

We also sell  e-pins  this is similar to e-load but uses a card number and PIN number which are keyed in to reload your device or account. It is dispensed as a text message. Examples of this load product are Call Cards, Prepaid Internet Cards, and Online Gaming Cards.

Marketing Plan

I will advertise my business via social media channels such as Twitter and Facebook. Send out a text blast to all my friends that I now own an e-loading business.   I could also put signage in front of our house to seek attention for potential customers.  

Operational Plan

What method of e-loading should I choose for my retail business?  Logically, each retailer SIM card from one telecom network would require one smartphone (unless the retailer uses a dual-SIM phone). Thus, to sell prepaid loads for Globe, Smart, and Sun Cellular users, the retailer has to make sure each retailer SIM card will be in use.  But since I choose the All-in-One SIM card, I just need one mobile phone to sell prepaid loads to users of all three major telecom networks. However, there is a special code to be used before finalizing every transaction (for security purposes).  Another advantage of the All-in-One SIM card is that its service extends beyond e-load for cellular network users. All-in-One SIM Cards can also re-load pre-paid cable subscriptions, Internet cards, and eCredits.  How do I earn through this business? As an e-load retailer, I can get my earnings through commission. The percent commission per Telecom Company ranges from 3% to 13%.  I will earn my commission as the amount diminished from your eWallet/eMoney account is less than what the customer pays for, depending again on the percent commission. (To illustrate, a prepaid load worth P30 may deduct about P27 from the load wallet. Thus, a P3 profit is generated from that transaction. The rate of commission, as mentioned, may vary per telecom firm).

May 24, 2022 | 9 min read

How to Write an E-Commerce Business Plan (Step-by-Step)

Dream of being your own boss? So do lots of other people, including 64 percent of the UK workforce and 65 percent of Americans . And I’m sure you’d see similar figures across a bunch of other countries.

I get it—after all, I did it myself.

But sadly, not every business is destined to become the next Amazon, Google, or Sleeknote.

Much-quoted data from the US Bureau of Labor Statistics show that about one in five new businesses survive for 12 months or less , while only half make it to the five-year mark:

So what separates the successes from the also-rans and the never-weres?

While some people will tell you the secret to “making it” lies in adopting a rise-and-grind mentality , truth is there is any number of reasons why some businesses thrive and others fail. 

But I can categorically tell you there’s one thing every successful startup has in common, and that’s a killer e-commerce business plan.

Basics of Writing an E-Commerce Business Plan

What is an e-commerce business plan, why do i need an e-commerce business plan, how to write an e-commerce business plan.

E-commerce business plans are roadmaps that plot the route to achieving your business goals. They set out who you are, what products you sell, and how you plan to operate (among many other things).

Just like a real roadmap, e-commerce business plans also highlight potential hazards, helping you plot alternate routes well in advance.

No one expects you to stick precisely to your original plan throughout the entire lifespan of your business. But by gathering business-critical information like cash flow, sales projections, and marketing budgets in a single place, your business plan can help you build a persuasive pitch to win backing from investors, which can be absolutely vital at the start of your journey.

And even if you’re not looking for external funding, figuring out your strengths, weaknesses, and objectives early on will save you a lot of pain down the line.

I know what you’re thinking: “I’ve got a to-do list as long as my arm; why should I spend days or weeks writing a business plan? Why can’t I just get on with it?”

You’re not completely wrong. Honestly, if you think buying a house or having a baby is stressful, try starting a business.

One study claims the biggest challenge founders face in the first three months is building a customer base, but there are countless others.

From dealing with suppliers to building a website and chasing invoices, it’s one headache after another, and you never feel like you have enough time to give each problem your full focus.

But you really can’t afford to overlook your e-commerce business plan. Here are five benefits to creating one.

1. Understanding the Competitive Landscape

You might like to think of yourself as a visionary, but I can pretty much guarantee that someone, somewhere has had a similar business idea to yours.

They might have been doing it for years, or they might be gearing up to hit the market at the same time as you.

Either way, you need to know about them, and the research you carry out while building a business plan will naturally help you do that. Which means you’ll be better placed to differentiate yourself through marketing.

2. Getting to Know Your Audience

Another key element of creating a business plan is assessing the market you’re trying to reach. That means digging into who you’re selling to, where they hang out online and “in real life”, and what they’re looking for in a product like yours.

Why would they buy it? When would they buy it? How much would they spend on it?

All of that will help inform your messaging .

3. Locating Potential Investors

Unless you have a metaphorical (or literal) gold mine to fall back on, money is definitely going to cause you a few headaches in the early days of your business.

Even successful e-commerce companies struggled to keep the lights on when they were just starting up.

Building a business plan will help you identify potential sources of financial backing, like angel investors, business loans, venture capitalists, or wealthy business partners.

4. Finding Your Niche

There’s a reason Amazon started out as an online bookstore, rather than immediately selling every product you could ever imagine.

As an e-commerce startup, you need a niche . Ideally, you need to go further and find a niche within a niche. Rather than founding a womenswear e-commerce site, launch one that’s 100 percent sustainable and carbon-neutral. Or instead of selling regular sunglasses, sell sunglasses made from hemp (I don’t know, I’m just spitballing here).

My point is, all the other research you’ve done at this stage—studying your competitors, understanding your audience, figuring out your pricing strategy—will naturally guide you toward the best niche with the biggest opportunities.

5. Sourcing Fresh Talent

Admittedly, recruitment might not be on your immediate agenda.

But if things go well, you’re going to need a little help in the not-too-distant future. You might need people in the warehouse, a customer success agent or two, a marketing team, a developer, someone to handle the finances… The list is huge.

Problem is, a lot of other businesses want to get their hands on those people, too.

If you don’t want recruitment to constrain your growth, start reaching out to potential candidates early, using the information in your business plan to get them bought into your project.

Hopefully, by this point, I’ve demonstrated the value of creating an e-commerce business plan. Now, let’s dive into how to do it.

There are no hard-and-fast rules to how long a business plan should be. The more complex the business, the more in-depth the plan. But as a minimum, your business plan should include these seven sections:

• Executive summary
• Company overview
• Market analysis
• Products and services
• Marketing plan
• Logistics and operations plan
• Financial plan

You might want to add a few more too. For instance, if you’re entering a largely untapped niche, you might want a section dedicated to the audience you’ll be targeting.

But for most e-commerce businesses, those seven categories should do the job.

Section 1: Executive Summary

Think of this as the “elevator pitch” element of your business plan.

Your goal here is to sum up the rest of your business plan in no more than one page, communicating key information to time-poor reviewers, and (hopefully) tempting them to read on.

Generally, you should look to answer the following questions:

• What does your business do?
• What do you want to achieve?
• What do you sell?
• Who will you sell it to?
• What sets you apart from the competition?
• How will you raise awareness among your target audience?
• What is your current monthly/annual revenue?
• What is your projected revenue for next year and the following years?
• Who’s currently on your team?
• What are their backgrounds and skills?
• How much money are you asking for (if you’re looking for financial backing)?

Section 2: Company Overview

Again, heed the word “overview”. Like the executive summary, this is a concise section that demonstrates who you are, what you do, and why people should care.

Whether you’re seeking investment or planning your e-commerce marketing strategy , it’s vital you get all this information down in one place. Make sure to include your:

• Company name
• Business structure (e.g. sole proprietor, partnership, LLC)
• Vision, mission statement, and value proposition
• Product or service
• Business model (e.g. direct to consumer, dropshipping, wholesale)
• Team members, including their roles, backgrounds, and salaries
• Short and long-term business objectives

Section 3: Market Analysis

A bad product in a good market stands a chance of success.

If you don’t believe me, check out your own purchase history—if you’re anything like me, you’ll have bought your fair share of useless products that sounded amazing when you saw them online.

But a good product in a bad market doesn’t have a cat in hell’s chance. You might be completely changing the game; solving a problem that’s never been solved before. But if no one’s prepared to spend money on it, you’ve not got a business—you’ve got a hobby.

The market analysis stage of your e-commerce business plan should help you find the right market: one with lots of customers who have an immediate need for the “thing” you’re selling (and enough money to buy it). Your market analysis should incorporate the following elements:

The Size of Your Market

It’s impossible to come up with a meaningful financial projection without first estimating the number of people who are potentially interested in buying your product.

Of course, to do that, you first need to figure out who your customers are.

The more demographic and psychographic information you have on them, the more accurately you’ll be able to gauge the scale of your market.

At the same time, remember to factor in broader industry trends. If you’re starting an e-commerce store that exclusively sells gas cans, you might have some early growth potential, but bear in mind there’s a good chance we’ll all be driving electric cars within a decade—in which case your whole market will have dried up.

Your Competitors

No e-commerce brand is an island.

To stand out against the competition, you need to find some way to differentiate yourself. That could be through:

• Segmentation: Focusing on a very specific (and, ideally, underserved) niche within a larger market.
• Pricing strategy: Do you plan to undercut your rivals? Or create demand through exclusivity by pricing yourself higher?
• Distinctiveness: Ideally, there’ll be something unique that distinguishes you from the current market leaders.

SWOT Analysis

SWOT analyses are about assessing your business’s:

• Strengths: The things you do best.
• Weaknesses: The things you’re not so good at.
• Opportunities: Gaps and advantages in your market.
• Threats: External challenges you need to tackle.

Typically, a SWOT analysis is presented as a simple, four-section grid, with bullet points under each heading. Here’s a beautifully presented example from the creative geniuses at Asana :

Section 4: Products & Services

In a sense, your whole e-commerce business plan will be centered on your products and services.

However, given their importance to your business prospects, a section of your plan should be dedicated solely to outlining what you’re selling.

If you only sell one product or plan to launch with a very small range, give plenty of detail on each. But if you stock a wide selection of products, stick to general features and benefits such as price, unique selling points, and materials.

Additionally, be sure to reference any new products you’re planning to launch in the near future, along with any intellectual property you own.

Section 5: Marketing Plan

We know who you are and what you’re selling.

Now’s your chance to explain how you’re going to sell it.

As a marketer, I’m well aware that a marketing plan could easily run to thousands of words, and it can be hard to know where to start—you’ve likely got a lot of ideas about positioning and messaging. To make your life a little easier, use the so-called “four Ps of marketing” as the backbone of your marketing plan:

• Product: How does it meet the needs of your customers? What are its unique selling points?
• Price: How much does it cost? What is its value?
• Place: Where are you selling it?
• Promotion: Which channels will you use to reach your target audience? What messaging will you use?

Discuss the first three relatively briefly, as you’ll cover them in greater depth in other parts of your e-commerce business plan.

Reserve the most detail for that final “P”: promotion. That’s the real meat and drink of your marketing strategy.

Section 6: Logistics & Operations Plan

This might not be the “sexiest” part of your e-commerce business plan, but it’s important to discuss the systems and processes that will help you reach your goals. Specifically, you’ll want to cover:

• Suppliers: Who are they and where are they based? What are their payment terms?
• Production: Are you manufacturing your own products, using a third party, or going down the dropshipping route? Can you efficiently scale up or down to cope with changing demand?
• Shipping and fulfillment: Are you handling fulfillment in-house or using a third party? Will you ship internationally? How long will it take for products to reach customers?
• Inventory: How much will you keep, and where will you store it? How will you manage and track it?

Section 7: Financial Plan

Whether you’re seeking backing from an external investor or simply trying to understand your projected revenue and costs, a financial plan is a crucial element of your e-commerce business plan. Most are broken down into three elements.

Income Statement

Designed to demonstrate your revenue sources and expenses over a month, quarter, or year, the income statement also highlights your all-important bottom line. Subtract expenses from revenue and you’ll see whether you’re in profit or loss.

Of course, if you’re yet to launch your e-commerce business, these figures can be projected.

Balance Sheet

The balance sheet is used to calculate the level of equity in your business—that is, the amount you’d be left with if all debts were paid and assets cashed. To work it out, subtract liabilities (things like loan repayments, wages, and accounts payable) from assets (such as stock and equipment).

Cash Flow Statement

Lastly, your cash flow statement is like a real-time version of your income statement. That’s because it takes into account when cash goes in and out of your business, based on when payments are received and debts settled.

Calculating and projecting cash flow should help you identify periods when you’re likely to be in surplus or short on money, which gives you time to prepare.

Sure, an e-commerce business plan requires a whole lot of work.

But as Abraham Lincoln supposedly said: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

All that time spent analyzing your audience, honing your messaging , and crunching the financial numbers will give you a better chance of making it through those tough early days and scaling effectively when the time is right.

And honestly, no one ever said starting a business is easy.

Emil Kristensen

Emil is the CMO of Drip. When he’s not busy writing awesome content and building the Drip brand, he spends his time reading blog posts and listening to podcasts.

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