how do research questions start

How to Write a Research Question: Types and Examples 

research quetsion

The first step in any research project is framing the research question. It can be considered the core of any systematic investigation as the research outcomes are tied to asking the right questions. Thus, this primary interrogation point sets the pace for your research as it helps collect relevant and insightful information that ultimately influences your work.   

Typically, the research question guides the stages of inquiry, analysis, and reporting. Depending on the use of quantifiable or quantitative data, research questions are broadly categorized into quantitative or qualitative research questions. Both types of research questions can be used independently or together, considering the overall focus and objectives of your research.  

What is a research question?

A research question is a clear, focused, concise, and arguable question on which your research and writing are centered. 1 It states various aspects of the study, including the population and variables to be studied and the problem the study addresses. These questions also set the boundaries of the study, ensuring cohesion. 

Designing the research question is a dynamic process where the researcher can change or refine the research question as they review related literature and develop a framework for the study. Depending on the scale of your research, the study can include single or multiple research questions. 

A good research question has the following features: 

  • It is relevant to the chosen field of study. 
  • The question posed is arguable and open for debate, requiring synthesizing and analysis of ideas. 
  • It is focused and concisely framed. 
  • A feasible solution is possible within the given practical constraint and timeframe. 

A poorly formulated research question poses several risks. 1   

  • Researchers can adopt an erroneous design. 
  • It can create confusion and hinder the thought process, including developing a clear protocol.  
  • It can jeopardize publication efforts.  
  • It causes difficulty in determining the relevance of the study findings.  
  • It causes difficulty in whether the study fulfils the inclusion criteria for systematic review and meta-analysis. This creates challenges in determining whether additional studies or data collection is needed to answer the question.  
  • Readers may fail to understand the objective of the study. This reduces the likelihood of the study being cited by others. 

Now that you know “What is a research question?”, let’s look at the different types of research questions. 

Types of research questions

Depending on the type of research to be done, research questions can be classified broadly into quantitative, qualitative, or mixed-methods studies. Knowing the type of research helps determine the best type of research question that reflects the direction and epistemological underpinnings of your research. 

The structure and wording of quantitative 2 and qualitative research 3 questions differ significantly. The quantitative study looks at causal relationships, whereas the qualitative study aims at exploring a phenomenon. 

  • Quantitative research questions:  
  • Seeks to investigate social, familial, or educational experiences or processes in a particular context and/or location.  
  • Answers ‘how,’ ‘what,’ or ‘why’ questions. 
  • Investigates connections, relations, or comparisons between independent and dependent variables. 

Quantitative research questions can be further categorized into descriptive, comparative, and relationship, as explained in the Table below. 

 
Descriptive research questions These measure the responses of a study’s population toward a particular question or variable. Common descriptive research questions will begin with “How much?”, “How regularly?”, “What percentage?”, “What time?”, “What is?”   Research question example: How often do you buy mobile apps for learning purposes? 
Comparative research questions These investigate differences between two or more groups for an outcome variable. For instance, the researcher may compare groups with and without a certain variable.   Research question example: What are the differences in attitudes towards online learning between visual and Kinaesthetic learners? 
Relationship research questions These explore and define trends and interactions between two or more variables. These investigate relationships between dependent and independent variables and use words such as “association” or “trends.  Research question example: What is the relationship between disposable income and job satisfaction amongst US residents? 
  • Qualitative research questions  

Qualitative research questions are adaptable, non-directional, and more flexible. It concerns broad areas of research or more specific areas of study to discover, explain, or explore a phenomenon. These are further classified as follows: 

   
Exploratory Questions These question looks to understand something without influencing the results. The aim is to learn more about a topic without attributing bias or preconceived notions.   Research question example: What are people’s thoughts on the new government? 
Experiential questions These questions focus on understanding individuals’ experiences, perspectives, and subjective meanings related to a particular phenomenon. They aim to capture personal experiences and emotions.   Research question example: What are the challenges students face during their transition from school to college? 
Interpretive Questions These questions investigate people in their natural settings to help understand how a group makes sense of shared experiences of a phenomenon.   Research question example: How do you feel about ChatGPT assisting student learning? 
  • Mixed-methods studies  

Mixed-methods studies use both quantitative and qualitative research questions to answer your research question. Mixed methods provide a complete picture than standalone quantitative or qualitative research, as it integrates the benefits of both methods. Mixed methods research is often used in multidisciplinary settings and complex situational or societal research, especially in the behavioral, health, and social science fields. 

What makes a good research question

A good research question should be clear and focused to guide your research. It should synthesize multiple sources to present your unique argument, and should ideally be something that you are interested in. But avoid questions that can be answered in a few factual statements. The following are the main attributes of a good research question. 

  • Specific: The research question should not be a fishing expedition performed in the hopes that some new information will be found that will benefit the researcher. The central research question should work with your research problem to keep your work focused. If using multiple questions, they should all tie back to the central aim. 
  • Measurable: The research question must be answerable using quantitative and/or qualitative data or from scholarly sources to develop your research question. If such data is impossible to access, it is better to rethink your question. 
  • Attainable: Ensure you have enough time and resources to do all research required to answer your question. If it seems you will not be able to gain access to the data you need, consider narrowing down your question to be more specific. 
  • You have the expertise 
  • You have the equipment and resources 
  • Realistic: Developing your research question should be based on initial reading about your topic. It should focus on addressing a problem or gap in the existing knowledge in your field or discipline. 
  • Based on some sort of rational physics 
  • Can be done in a reasonable time frame 
  • Timely: The research question should contribute to an existing and current debate in your field or in society at large. It should produce knowledge that future researchers or practitioners can later build on. 
  • Novel 
  • Based on current technologies. 
  • Important to answer current problems or concerns. 
  • Lead to new directions. 
  • Important: Your question should have some aspect of originality. Incremental research is as important as exploring disruptive technologies. For example, you can focus on a specific location or explore a new angle. 
  • Meaningful whether the answer is “Yes” or “No.” Closed-ended, yes/no questions are too simple to work as good research questions. Such questions do not provide enough scope for robust investigation and discussion. A good research question requires original data, synthesis of multiple sources, and original interpretation and argumentation before providing an answer. 

Steps for developing a good research question

The importance of research questions cannot be understated. When drafting a research question, use the following frameworks to guide the components of your question to ease the process. 4  

  • Determine the requirements: Before constructing a good research question, set your research requirements. What is the purpose? Is it descriptive, comparative, or explorative research? Determining the research aim will help you choose the most appropriate topic and word your question appropriately. 
  • Select a broad research topic: Identify a broader subject area of interest that requires investigation. Techniques such as brainstorming or concept mapping can help identify relevant connections and themes within a broad research topic. For example, how to learn and help students learn. 
  • Perform preliminary investigation: Preliminary research is needed to obtain up-to-date and relevant knowledge on your topic. It also helps identify issues currently being discussed from which information gaps can be identified. 
  • Narrow your focus: Narrow the scope and focus of your research to a specific niche. This involves focusing on gaps in existing knowledge or recent literature or extending or complementing the findings of existing literature. Another approach involves constructing strong research questions that challenge your views or knowledge of the area of study (Example: Is learning consistent with the existing learning theory and research). 
  • Identify the research problem: Once the research question has been framed, one should evaluate it. This is to realize the importance of the research questions and if there is a need for more revising (Example: How do your beliefs on learning theory and research impact your instructional practices). 

How to write a research question

Those struggling to understand how to write a research question, these simple steps can help you simplify the process of writing a research question. 

Topic selection Choose a broad topic, such as “learner support” or “social media influence” for your study. Select topics of interest to make research more enjoyable and stay motivated.  
Preliminary research The goal is to refine and focus your research question. The following strategies can help: Skim various scholarly articles. List subtopics under the main topic. List possible research questions for each subtopic. Consider the scope of research for each of the research questions. Select research questions that are answerable within a specific time and with available resources. If the scope is too large, repeat looking for sub-subtopics.  
Audience When choosing what to base your research on, consider your readers. For college papers, the audience is academic. Ask yourself if your audience may be interested in the topic you are thinking about pursuing. Determining your audience can also help refine the importance of your research question and focus on items related to your defined group.  
Generate potential questions Ask open-ended “how?” and “why?” questions to find a more specific research question. Gap-spotting to identify research limitations, problematization to challenge assumptions made by others, or using personal experiences to draw on issues in your industry can be used to generate questions.  
Review brainstormed questions Evaluate each question to check their effectiveness. Use the FINER model to see if the question meets all the research question criteria.  
Construct the research question Multiple frameworks, such as PICOT and PEA, are available to help structure your research question. The frameworks listed below can help you with the necessary information for generating your research question.  
Framework Attributes of each framework
FINER Feasible 
Interesting 
Novel 
Ethical 
Relevant 
PICOT Population or problem 
Intervention or indicator being studied 
Comparison group 
Outcome of interest 
Time frame of the study  
PEO Population being studied 
Exposure to preexisting conditions 
Outcome of interest  

Sample Research Questions

The following are some bad and good research question examples 

  • Example 1 
Unclear: How does social media affect student growth? 
Clear: What effect does the daily use of Twitter and Facebook have on the career development goals of students? 
Explanation: The first research question is unclear because of the vagueness of “social media” as a concept and the lack of specificity. The second question is specific and focused, and its answer can be discovered through data collection and analysis.  
  • Example 2 
Simple: Has there been an increase in the number of gifted children identified? 
Complex: What practical techniques can teachers use to identify and guide gifted children better? 
Explanation: A simple “yes” or “no” statement easily answers the first research question. The second research question is more complicated and requires the researcher to collect data, perform in-depth data analysis, and form an argument that leads to further discussion. 

References:  

  • Thabane, L., Thomas, T., Ye, C., & Paul, J. (2009). Posing the research question: not so simple.  Canadian Journal of Anesthesia/Journal canadien d’anesthésie ,  56 (1), 71-79. 
  • Rutberg, S., & Bouikidis, C. D. (2018). Focusing on the fundamentals: A simplistic differentiation between qualitative and quantitative research.  Nephrology Nursing Journal ,  45 (2), 209-213. 
  • Kyngäs, H. (2020). Qualitative research and content analysis.  The application of content analysis in nursing science research , 3-11. 
  • Mattick, K., Johnston, J., & de la Croix, A. (2018). How to… write a good research question.  The clinical teacher ,  15 (2), 104-108. 
  • Fandino, W. (2019). Formulating a good research question: Pearls and pitfalls.  Indian Journal of Anaesthesia ,  63 (8), 611. 
  • Richardson, W. S., Wilson, M. C., Nishikawa, J., & Hayward, R. S. (1995). The well-built clinical question: a key to evidence-based decisions.  ACP journal club ,  123 (3), A12-A13 

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How to Write a Research Question

What is a research question? A research question is the question around which you center your research. It should be:

  • clear : it provides enough specifics that one’s audience can easily understand its purpose without needing additional explanation.
  • focused : it is narrow enough that it can be answered thoroughly in the space the writing task allows.
  • concise : it is expressed in the fewest possible words.
  • complex : it is not answerable with a simple “yes” or “no,” but rather requires synthesis and analysis of ideas and sources prior to composition of an answer.
  • arguable : its potential answers are open to debate rather than accepted facts.

You should ask a question about an issue that you are genuinely curious and/or passionate about.

The question you ask should be developed for the discipline you are studying. A question appropriate for Biology, for instance, is different from an appropriate one in Political Science or Sociology. If you are developing your question for a course other than first-year composition, you may want to discuss your ideas for a research question with your professor.

Why is a research question essential to the research process? Research questions help writers focus their research by providing a path through the research and writing process. The specificity of a well-developed research question helps writers avoid the “all-about” paper and work toward supporting a specific, arguable thesis.

Steps to developing a research question:

  • Choose an interesting general topic. Most professional researchers focus on topics they are genuinely interested in studying. Writers should choose a broad topic about which they genuinely would like to know more. An example of a general topic might be “Slavery in the American South” or “Films of the 1930s.”
  • Do some preliminary research on your general topic. Do a few quick searches in current periodicals and journals on your topic to see what’s already been done and to help you narrow your focus. What issues are scholars and researchers discussing, when it comes to your topic? What questions occur to you as you read these articles?
  • Consider your audience. For most college papers, your audience will be academic, but always keep your audience in mind when narrowing your topic and developing your question. Would that particular audience be interested in the question you are developing?
  • Start asking questions. Taking into consideration all of the above, start asking yourself open-ended “how” and “why” questions about your general topic. For example, “Why were slave narratives effective tools in working toward the abolishment of slavery?” or “How did the films of the 1930s reflect or respond to the conditions of the Great Depression?”
  • Is your research question clear? With so much research available on any given topic, research questions must be as clear as possible in order to be effective in helping the writer direct his or her research.
  • Is your research question focused? Research questions must be specific enough to be well covered in the space available.
  • Is your research question complex? Research questions should not be answerable with a simple “yes” or “no” or by easily-found facts.  They should, instead, require both research and analysis on the part of the writer. They often begin with “How” or “Why.”
  • Begin your research . After you’ve come up with a question, think about the possible paths your research could take. What sources should you consult as you seek answers to your question? What research process will ensure that you find a variety of perspectives and responses to your question?

Sample Research Questions

Unclear: How should social networking sites address the harm they cause? Clear: What action should social networking sites like MySpace and Facebook take to protect users’ personal information and privacy? The unclear version of this question doesn’t specify which social networking sites or suggest what kind of harm the sites might be causing. It also assumes that this “harm” is proven and/or accepted. The clearer version specifies sites (MySpace and Facebook), the type of potential harm (privacy issues), and who may be experiencing that harm (users). A strong research question should never leave room for ambiguity or interpretation. Unfocused: What is the effect on the environment from global warming? Focused: What is the most significant effect of glacial melting on the lives of penguins in Antarctica?

The unfocused research question is so broad that it couldn’t be adequately answered in a book-length piece, let alone a standard college-level paper. The focused version narrows down to a specific effect of global warming (glacial melting), a specific place (Antarctica), and a specific animal that is affected (penguins). It also requires the writer to take a stance on which effect has the greatest impact on the affected animal. When in doubt, make a research question as narrow and focused as possible.

Too simple: How are doctors addressing diabetes in the U.S.? Appropriately Complex:   What main environmental, behavioral, and genetic factors predict whether Americans will develop diabetes, and how can these commonalities be used to aid the medical community in prevention of the disease?

The simple version of this question can be looked up online and answered in a few factual sentences; it leaves no room for analysis. The more complex version is written in two parts; it is thought provoking and requires both significant investigation and evaluation from the writer. As a general rule of thumb, if a quick Google search can answer a research question, it’s likely not very effective.

Last updated 8/8/2018

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How to write a research question

Last updated

7 February 2023

Reviewed by

Miroslav Damyanov

In this article, we take an in-depth look at what a research question is, the different types of research questions, and how to write one (with examples). Read on to get started with your thesis, dissertation, or research paper .

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  • What is a research question?

A research question articulates exactly what you want to learn from your research. It stems directly from your research objectives, and you will arrive at an answer through data analysis and interpretation.

However, it is not that simple to write a research question—even when you know the question you intend to answer with your study. The main characteristics of a good research question are:

Feasible. You need to have the resources and abilities to examine the question, collect the data, and give answers.

Interesting. Create research questions that offer fascinating insights into your industry.

Novel. Research questions have to offer something new within your field of study.

Ethical. The research question topic should be approved by the relevant authorities and review boards.

Relevant. Your research question should lead to visible changes in society or your industry.

Usually, you write one single research question to guide your entire research paper. The answer becomes the thesis statement—the central position of your argument. A dissertation or thesis, on the other hand, may require multiple problem statements and research questions. However, they should be connected and focused on a specific problem.

  • Importance of the research question

A research question acts as a guide for your entire study. It serves two vital purposes:

to determine the specific issue your research paper addresses

to identify clear objectives

Therefore, it helps split your research into small steps that you need to complete to provide answers.

Your research question will also provide boundaries for your study, which help set limits and ensure cohesion.

Finally, it acts as a frame of reference for assessing your work. Bear in mind that research questions can evolve, shift, and change during the early stages of your study or project.

  • Types of research questions

The type of research you are conducting will dictate the type of research question to use. Primarily, research questions are grouped into three distinct categories of study:

qualitative

quantitative

mixed-method

Let’s look at each of these in turn:

Quantitative research questions

The number-one rule of quantitative research questions is that they are precise. They mainly include:

independent and dependent variables

the exact population being studied

the research design to be used

Therefore, you must frame and finalize quantitative research questions before starting the study.

Equally, a quantitative research question creates a link between itself and the research design. These questions cannot be answered with simple 'yes' or' no' responses, so they begin with words like 'does', 'do', 'are', and 'is'.

Quantitative research questions can be divided into three categories:

Relationship research questions usually leverage words such as 'trends' and 'association' because they include independent and dependent variables. They seek to define or explore trends and interactions between multiple variables.

Comparative research questions tend to analyze the differences between different groups to find an outcome variable. For instance, you may decide to compare two distinct groups where a specific variable is present in one and absent in the other.

Descriptive research questions usually start with the word 'what' and aim to measure how a population will respond to one or more variables.

Qualitative research questions

Like quantitative research questions, these questions are linked to the research design. However, qualitative research questions may deal with a specific or broad study area. This makes them more flexible, very adaptable, and usually non-directional.

Use qualitative research questions when your primary aim is to explain, discover, or explore.

There are seven types of qualitative research questions:

Explanatory research questions investigate particular topic areas that aren't well known.

Contextual research questions describe the workings of what is already in existence.

Evaluative research questions examine the effectiveness of specific paradigms or methods.

Ideological research questions aim to advance existing ideologies.

Descriptive research questions describe an event.

Generative research questions help develop actions and theories by providing new ideas.

Emancipatory research questions increase social action engagement, usually to benefit disadvantaged people.

Mixed-methods studies

With mixed-methods studies, you combine qualitative and quantitative research elements to get answers to your research question. This approach is ideal when you need a more complete picture. through a blend of the two approaches.

Mixed-methods research is excellent in multidisciplinary settings, societal analysis, and complex situations. Consider the following research question examples, which would be ideal candidates for a mixed-methods approach

How can non-voter and voter beliefs about democracy (qualitative) help explain Town X election turnout patterns (quantitative)?

How does students’ perception of their study environment (quantitative) relate to their test score differences (qualitative)?

  • Developing a strong research question—a step-by-step guide

Research questions help break up your study into simple steps so you can quickly achieve your objectives and find answers. However, how do you develop a good research question? Here is our step-by-step guide:

1. Choose a topic

The first step is to select a broad research topic for your study. Pick something within your expertise and field that interests you. After all, the research itself will stem from the initial research question.

2. Conduct preliminary research

Once you have a broad topic, dig deeper into the problem by researching past studies in the field and gathering requirements from stakeholders if you work in a business setting.

Through this process, you will discover articles that mention areas not explored in that field or products that didn’t resonate with people’s expectations in a particular industry. For instance, you could explore specific topics that earlier research failed to study or products that failed to meet user needs.

3. Keep your audience in mind

Is your audience interested in the particular field you want to study? Are the research questions in your mind appealing and interesting to the audience? Defining your audience will help you refine your research question and ensure you pick a question that is relatable to your audience.

4. Generate a list of potential questions

Ask yourself numerous open-ended questions on the topic to create a potential list of research questions. You could start with broader questions and narrow them down to more specific ones. Don’t forget that you can challenge existing assumptions or use personal experiences to redefine research issues.

5. Review the questions

Evaluate your list of potential questions to determine which seems most effective. Ensure you consider the finer details of every question and possible outcomes. Doing this helps you determine if the questions meet the requirements of a research question.

6. Construct and evaluate your research question

Consider these two frameworks when constructing a good research question: PICOT and PEO. 

PICOT stands for:

P: Problem or population

I: Indicator or intervention to be studied

C: Comparison groups

O: Outcome of interest

T: Time frame

PEO stands for:

P: Population being studied

E: Exposure to any preexisting conditions

To evaluate your research question once you’ve constructed it, ask yourself the following questions:

Is it clear?

Your study should produce precise data and observations. For qualitative studies, the observations need to be delineable across categories. Quantitative studies must have measurable and empirical data.

Is it specific and focused?

An excellent research question must be specific enough to ensure your testing yields objective results. General or open-ended research questions are often ambiguous and subject to different kinds of interpretation.

Is it sufficiently complex?

Your research needs to yield substantial and consequential results to warrant the study. Merely supporting or reinforcing an existing paper is not good enough.

  • Examples of good research questions

A robust research question actively contributes to a specific body of knowledge; it is a question that hasn’t been answered before within your research field.

Here are some examples of good and bad research questions :

Good: How effective are A and B policies at reducing the rates of Z?

Bad: Is A or B a better policy?

The first is more focused and researchable because it isn't based on value judgment. The second fails to give clear criteria for answering the question.

Good: What is the effect of daily Twitter use on the attention span of college students?

Bad: What is the effect of social media use on people's minds?

The first includes specific and well-defined concepts, which the second lacks.

Ensure all terms within your research question have precise meanings. Avoid vague or general language that makes the topic too broad.

  • The bottom line

The success of any research starts with formulating the right questions that ensure you collect the most insightful data. A good research question will showcase the objectives of your systematic investigation and emphasize specific contexts.

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Creating a Good Research Question

  • Advice & Growth
  • Process in Practice

Successful translation of research begins with a strong question. How do you get started? How do good research questions evolve? And where do you find inspiration to generate good questions in the first place?  It’s helpful to understand existing frameworks, guidelines, and standards, as well as hear from researchers who utilize these strategies in their own work.

In the fall and winter of 2020, Naomi Fisher, MD, conducted 10 interviews with clinical and translational researchers at Harvard University and affiliated academic healthcare centers, with the purpose of capturing their experiences developing good research questions. The researchers featured in this project represent various specialties, drawn from every stage of their careers. Below you will find clips from their interviews and additional resources that highlight how to get started, as well as helpful frameworks and factors to consider. Additionally, visit the Advice & Growth section to hear candid advice and explore the Process in Practice section to hear how researchers have applied these recommendations to their published research.

  • Naomi Fisher, MD , is associate professor of medicine at Harvard Medical School (HMS), and clinical staff at Brigham and Women’s Hospital (BWH). Fisher is founder and director of Hypertension Services and the Hypertension Specialty Clinic at the BWH, where she is a renowned endocrinologist. She serves as a faculty director for communication-related Boundary-Crossing Skills for Research Careers webinar sessions and the Writing and Communication Center .
  • Christopher Gibbons, MD , is associate professor of neurology at HMS, and clinical staff at Beth Israel Deaconess Medical Center (BIDMC) and Joslin Diabetes Center. Gibbons’ research focus is on peripheral and autonomic neuropathies.
  • Clare Tempany-Afdhal, MD , is professor of radiology at HMS and the Ferenc Jolesz Chair of Research, Radiology at BWH. Her major areas of research are MR imaging of the pelvis and image- guided therapy.
  • David Sykes, MD, PhD , is assistant professor of medicine at Massachusetts General Hospital (MGH), he is also principal investigator at the Sykes Lab at MGH. His special interest area is rare hematologic conditions.
  • Elliot Israel, MD , is professor of medicine at HMS, director of the Respiratory Therapy Department, the director of clinical research in the Pulmonary and Critical Care Medical Division and associate physician at BWH. Israel’s research interests include therapeutic interventions to alter asthmatic airway hyperactivity and the role of arachidonic acid metabolites in airway narrowing.
  • Jonathan Williams, MD, MMSc , is assistant professor of medicine at HMS, and associate physician at BWH. He focuses on endocrinology, specifically unravelling the intricate relationship between genetics and environment with respect to susceptibility to cardiometabolic disease.
  • Junichi Tokuda, PhD , is associate professor of radiology at HMS, and is a research scientist at the Department of Radiology, BWH. Tokuda is particularly interested in technologies to support image-guided “closed-loop” interventions. He also serves as a principal investigator leading several projects funded by the National Institutes of Health and industry.
  • Osama Rahma, MD , is assistant professor of medicine at HMS and clinical staff member in medical oncology at Dana-Farber Cancer Institute (DFCI). Rhama is currently a principal investigator at the Center for Immuno-Oncology and Gastroenterology Cancer Center at DFCI. His research focus is on drug development of combinational immune therapeutics.
  • Sharmila Dorbala, MD, MPH , is professor of radiology at HMS and clinical staff at BWH in cardiovascular medicine and radiology. She is also the president of the American Society of Nuclear Medicine. Dorbala’s specialty is using nuclear medicine for cardiovascular discoveries.
  • Subha Ramani, PhD, MBBS, MMed , is associate professor of medicine at HMS, as well as associate physician in the Division of General Internal Medicine and Primary Care at BWH. Ramani’s scholarly interests focus on innovative approaches to teaching, learning and assessment of clinical trainees, faculty development in teaching, and qualitative research methods in medical education.
  • Ursula Kaiser, MD , is professor at HMS and chief of the Division of Endocrinology, Diabetes and Hypertension, and senior physician at BWH. Kaiser’s research focuses on understanding the molecular mechanisms by which pulsatile gonadotropin-releasing hormone regulates the expression of luteinizing hormone and follicle-stimulating hormone genes.

Insights on Creating a Good Research Question

Junichi Tokuda, PhD

Play Junichi Tokuda video

Ursula Kaiser, MD

Play Ursula Kaiser video

Start Successfully: Build the Foundation of a Good Research Question

Jonathan Williams, MD, MMSc

Start Successfully Resources

Ideation in Device Development: Finding Clinical Need Josh Tolkoff, MS A lecture explaining the critical importance of identifying a compelling clinical need before embarking on a research project. Play Ideation in Device Development video .

Radical Innovation Jeff Karp, PhD This ThinkResearch podcast episode focuses on one researcher’s approach using radical simplicity to break down big problems and questions. Play Radical Innovation .

Using Healthcare Data: How can Researchers Come up with Interesting Questions? Anupam Jena, MD, PhD Another ThinkResearch podcast episode addresses how to discover good research questions by using a backward design approach which involves analyzing big data and allowing the research question to unfold from findings. Play Using Healthcare Data .

Important Factors: Consider Feasibility and Novelty

Sharmila Dorbala, MD, MPH

Refining Your Research Question 

Play video of Clare Tempany-Afdhal

Elliot Israel, MD

Play Elliott Israel video

Frameworks and Structure: Evaluate Research Questions Using Tools and Techniques

Frameworks and Structure Resources

Designing Clinical Research Hulley et al. A comprehensive and practical guide to clinical research, including the FINER framework for evaluating research questions. Learn more about the book .

Translational Medicine Library Guide Queens University Library An introduction to popular frameworks for research questions, including FINER and PICO. Review translational medicine guide .

Asking a Good T3/T4 Question  Niteesh K. Choudhry, MD, PhD This video explains the PICO framework in practice as participants in a workshop propose research questions that compare interventions. Play Asking a Good T3/T4 Question video

Introduction to Designing & Conducting Mixed Methods Research An online course that provides a deeper dive into mixed methods’ research questions and methodologies. Learn more about the course

Network and Support: Find the Collaborators and Stakeholders to Help Evaluate Research Questions

Chris Gibbons, MD,

Network & Support Resource

Bench-to-bedside, Bedside-to-bench Christopher Gibbons, MD In this lecture, Gibbons shares his experience of bringing research from bench to bedside, and from bedside to bench. His talk highlights the formation and evolution of research questions based on clinical need. Play Bench-to-bedside. 

how do research questions start

Research Question 101 📖

Everything you need to know to write a high-quality research question

By: Derek Jansen (MBA) | Reviewed By: Dr. Eunice Rautenbach | October 2023

If you’ve landed on this page, you’re probably asking yourself, “ What is a research question? ”. Well, you’ve come to the right place. In this post, we’ll explain what a research question is , how it’s differen t from a research aim, and how to craft a high-quality research question that sets you up for success.

Research Question 101

What is a research question.

  • Research questions vs research aims
  • The 4 types of research questions
  • How to write a research question
  • Frequently asked questions
  • Examples of research questions

As the name suggests, the research question is the core question (or set of questions) that your study will (attempt to) answer .

In many ways, a research question is akin to a target in archery . Without a clear target, you won’t know where to concentrate your efforts and focus. Essentially, your research question acts as the guiding light throughout your project and informs every choice you make along the way.

Let’s look at some examples:

What impact does social media usage have on the mental health of teenagers in New York?
How does the introduction of a minimum wage affect employment levels in small businesses in outer London?
How does the portrayal of women in 19th-century American literature reflect the societal attitudes of the time?
What are the long-term effects of intermittent fasting on heart health in adults?

As you can see in these examples, research questions are clear, specific questions that can be feasibly answered within a study. These are important attributes and we’ll discuss each of them in more detail a little later . If you’d like to see more examples of research questions, you can find our RQ mega-list here .

Free Webinar: How To Find A Dissertation Research Topic

Research Questions vs Research Aims

At this point, you might be asking yourself, “ How is a research question different from a research aim? ”. Within any given study, the research aim and research question (or questions) are tightly intertwined , but they are separate things . Let’s unpack that a little.

A research aim is typically broader in nature and outlines what you hope to achieve with your research. It doesn’t ask a specific question but rather gives a summary of what you intend to explore.

The research question, on the other hand, is much more focused . It’s the specific query you’re setting out to answer. It narrows down the research aim into a detailed, researchable question that will guide your study’s methods and analysis.

Let’s look at an example:

Research Aim: To explore the effects of climate change on marine life in Southern Africa.
Research Question: How does ocean acidification caused by climate change affect the reproduction rates of coral reefs?

As you can see, the research aim gives you a general focus , while the research question details exactly what you want to find out.

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how do research questions start

Types of research questions

Now that we’ve defined what a research question is, let’s look at the different types of research questions that you might come across. Broadly speaking, there are (at least) four different types of research questions – descriptive , comparative , relational , and explanatory . 

Descriptive questions ask what is happening. In other words, they seek to describe a phenomena or situation . An example of a descriptive research question could be something like “What types of exercise do high-performing UK executives engage in?”. This would likely be a bit too basic to form an interesting study, but as you can see, the research question is just focused on the what – in other words, it just describes the situation.

Comparative research questions , on the other hand, look to understand the way in which two or more things differ , or how they’re similar. An example of a comparative research question might be something like “How do exercise preferences vary between middle-aged men across three American cities?”. As you can see, this question seeks to compare the differences (or similarities) in behaviour between different groups.

Next up, we’ve got exploratory research questions , which ask why or how is something happening. While the other types of questions we looked at focused on the what, exploratory research questions are interested in the why and how . As an example, an exploratory research question might ask something like “Why have bee populations declined in Germany over the last 5 years?”. As you can, this question is aimed squarely at the why, rather than the what.

Last but not least, we have relational research questions . As the name suggests, these types of research questions seek to explore the relationships between variables . Here, an example could be something like “What is the relationship between X and Y” or “Does A have an impact on B”. As you can see, these types of research questions are interested in understanding how constructs or variables are connected , and perhaps, whether one thing causes another.

Of course, depending on how fine-grained you want to get, you can argue that there are many more types of research questions , but these four categories give you a broad idea of the different flavours that exist out there. It’s also worth pointing out that a research question doesn’t need to fit perfectly into one category – in many cases, a research question might overlap into more than just one category and that’s okay.

The key takeaway here is that research questions can take many different forms , and it’s useful to understand the nature of your research question so that you can align your research methodology accordingly.

Free Webinar: Research Methodology 101

How To Write A Research Question

As we alluded earlier, a well-crafted research question needs to possess very specific attributes, including focus , clarity and feasibility . But that’s not all – a rock-solid research question also needs to be rooted and aligned . Let’s look at each of these.

A strong research question typically has a single focus. So, don’t try to cram multiple questions into one research question; rather split them up into separate questions (or even subquestions), each with their own specific focus. As a rule of thumb, narrow beats broad when it comes to research questions.

Clear and specific

A good research question is clear and specific, not vague and broad. State clearly exactly what you want to find out so that any reader can quickly understand what you’re looking to achieve with your study. Along the same vein, try to avoid using bulky language and jargon – aim for clarity.

Unfortunately, even a super tantalising and thought-provoking research question has little value if you cannot feasibly answer it. So, think about the methodological implications of your research question while you’re crafting it. Most importantly, make sure that you know exactly what data you’ll need (primary or secondary) and how you’ll analyse that data.

A good research question (and a research topic, more broadly) should be rooted in a clear research gap and research problem . Without a well-defined research gap, you risk wasting your effort pursuing a question that’s already been adequately answered (and agreed upon) by the research community. A well-argued research gap lays at the heart of a valuable study, so make sure you have your gap clearly articulated and that your research question directly links to it.

As we mentioned earlier, your research aim and research question are (or at least, should be) tightly linked. So, make sure that your research question (or set of questions) aligns with your research aim . If not, you’ll need to revise one of the two to achieve this.

FAQ: Research Questions

Research question faqs, how many research questions should i have, what should i avoid when writing a research question, can a research question be a statement.

Typically, a research question is phrased as a question, not a statement. A question clearly indicates what you’re setting out to discover.

Can a research question be too broad or too narrow?

Yes. A question that’s too broad makes your research unfocused, while a question that’s too narrow limits the scope of your study.

Here’s an example of a research question that’s too broad:

“Why is mental health important?”

Conversely, here’s an example of a research question that’s likely too narrow:

“What is the impact of sleep deprivation on the exam scores of 19-year-old males in London studying maths at The Open University?”

Can I change my research question during the research process?

How do i know if my research question is good.

A good research question is focused, specific, practical, rooted in a research gap, and aligned with the research aim. If your question meets these criteria, it’s likely a strong question.

Is a research question similar to a hypothesis?

Not quite. A hypothesis is a testable statement that predicts an outcome, while a research question is a query that you’re trying to answer through your study. Naturally, there can be linkages between a study’s research questions and hypothesis, but they serve different functions.

How are research questions and research objectives related?

The research question is a focused and specific query that your study aims to answer. It’s the central issue you’re investigating. The research objective, on the other hand, outlines the steps you’ll take to answer your research question. Research objectives are often more action-oriented and can be broken down into smaller tasks that guide your research process. In a sense, they’re something of a roadmap that helps you answer your research question.

Need some inspiration?

If you’d like to see more examples of research questions, check out our research question mega list here .  Alternatively, if you’d like 1-on-1 help developing a high-quality research question, consider our private coaching service .

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How to craft a strong research question (with research question examples)

How to Craft a Strong Research Question (With Research Question Examples)

A sound and effective research question is a key element that must be identified and pinned down before researchers can even begin their research study or work. A strong research question lays the foundation for your entire study, guiding your investigation and shaping your findings. Hence, it is critical that researchers spend considerable time assessing and refining the research question based on in-depth reading and comprehensive literature review. In this article, we will discuss how to write a strong research question and provide you with some good examples of research questions across various disciplines.

Table of Contents

The importance of a research question

A research question plays a crucial role in driving scientific inquiry, setting the direction and purpose of your study, and guiding your entire research process. By formulating a clear and focused research question, you lay the foundation for your investigation, ensuring that your research remains on track and aligned with your objectives so you can make meaningful contribution to the existing body of knowledge. A well-crafted research question also helps you define the scope of your study and identify the appropriate methodologies and data collection techniques to employ.

Key components of a strong research question

A good research question possesses several key components that contribute to the quality and impact of your study. Apart from providing a clear framework to generate meaningful results, a well-defined research question allows other researchers to understand the purpose and significance of your work. So, when working on your research question, incorporate the following elements:

  • Specificity : A strong research question should be specific about the main focus of your study, enabling you to gather precise data and draw accurate conclusions. It clearly defines the variables, participants, and context involved, leaving no room for ambiguity.
  • Clarity : A good research question is clear and easily understood, so articulate the purpose and intent of your study concisely without being generic or vague. Ensuring clarity in your research question helps both you and your readers grasp the research objective.
  • Feasibility : While crafting a research question, consider the practicality of conducting the research and availability of necessary data or access to participants. Think whether your study is realistic and achievable within the constraints of time, resources, and ethical considerations.

How to craft a well-defined research question

A first step that will help save time and effort is knowing what your aims are and thinking about a few problem statements on the area or aspect one wants to study or do research on. Contemplating these statements as one undertakes more progressive reading can help the researcher in reassessing and fine-tuning the research question. This can be done over time as they read and learn more about the research topic, along with a broad literature review and parallel discussions with peer researchers and supervisors. In some cases, a researcher can have more than one research question if the research being undertaken is a PhD thesis or dissertation, but try not to cover multiple concerns on a topic.

A strong research question must be researchable, original, complex, and relevant. Here are five simple steps that can make the entire process easier.

  • Identify a broad topic from your areas of interest, something that is relevant, and you are passionate about since you’ll be spending a lot of time conducting your research.
  • Do a thorough literature review to weed out potential gaps in research and stay updated on what’s currently being done in your chosen topic and subject area.
  • Shortlist possible research questions based on the research gaps or see how you can build on or refute previously published ideas and concepts.
  • Assess your chosen research question using the FINER criteria that helps you evaluate whether the research is Feasible, Interesting, Novel, Ethical, and Relevant. 1
  • Formulate the final research question, while ensuring it is clear, well-written, and addresses all the key elements of a strong research question.

Examples of research questions

Remember to adapt your research question to suit your purpose, whether it’s exploratory, descriptive, comparative, experimental, qualitative, or quantitative. Embrace the iterative nature of the research process, continually evaluating and refining your question as you progress. Here are some good examples of research questions across various disciplines.

Exploratory research question examples

  • How does social media impact interpersonal relationships among teenagers?
  • What are the potential benefits of incorporating mindfulness practices in the workplace?

Descriptive research question examples

  • What factors influence customer loyalty in the e-commerce industry?
  • Is there a relationship between socioeconomic status and academic performance among elementary school students?

Comparative research question examples

  • How does the effectiveness of traditional teaching methods compare to online learning platforms in mathematics education?
  • What is the impact of different healthcare policies on patient outcomes in various countries?

Experimental research question examples

  • What are the effects of a new drug on reducing symptoms of a specific medical condition?
  • Does a dietary intervention have an impact on weight loss among individuals with obesity?

Qualitative research question examples

  • What are the lived experiences of immigrants adapting to a new culture?
  • What factors influence job satisfaction among healthcare professionals?

Quantitative research question examples

  • Is there a relationship between sleep duration and academic performance among college students?
  • How effective is a specific intervention in reducing anxiety levels among individuals with phobias?

With these simple guidelines and inspiring examples of research questions, you are equipped to embark on your research journey with confidence and purpose. Here’s wishing you all the best for your future endeavors!

References:

  • How to write a research question: Steps and examples. Indeed Career Guide. Available online at https://www.indeed.com/career-advice/career-development/how-to-write-research-questions

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A Beginner's Guide to Starting the Research Process

Research process steps

When you have to write a thesis or dissertation , it can be hard to know where to begin, but there are some clear steps you can follow.

The research process often begins with a very broad idea for a topic you’d like to know more about. You do some preliminary research to identify a  problem . After refining your research questions , you can lay out the foundations of your research design , leading to a proposal that outlines your ideas and plans.

This article takes you through the first steps of the research process, helping you narrow down your ideas and build up a strong foundation for your research project.

Table of contents

Step 1: choose your topic, step 2: identify a problem, step 3: formulate research questions, step 4: create a research design, step 5: write a research proposal, other interesting articles.

First you have to come up with some ideas. Your thesis or dissertation topic can start out very broad. Think about the general area or field you’re interested in—maybe you already have specific research interests based on classes you’ve taken, or maybe you had to consider your topic when applying to graduate school and writing a statement of purpose .

Even if you already have a good sense of your topic, you’ll need to read widely to build background knowledge and begin narrowing down your ideas. Conduct an initial literature review to begin gathering relevant sources. As you read, take notes and try to identify problems, questions, debates, contradictions and gaps. Your aim is to narrow down from a broad area of interest to a specific niche.

Make sure to consider the practicalities: the requirements of your programme, the amount of time you have to complete the research, and how difficult it will be to access sources and data on the topic. Before moving onto the next stage, it’s a good idea to discuss the topic with your thesis supervisor.

>>Read more about narrowing down a research topic

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So you’ve settled on a topic and found a niche—but what exactly will your research investigate, and why does it matter? To give your project focus and purpose, you have to define a research problem .

The problem might be a practical issue—for example, a process or practice that isn’t working well, an area of concern in an organization’s performance, or a difficulty faced by a specific group of people in society.

Alternatively, you might choose to investigate a theoretical problem—for example, an underexplored phenomenon or relationship, a contradiction between different models or theories, or an unresolved debate among scholars.

To put the problem in context and set your objectives, you can write a problem statement . This describes who the problem affects, why research is needed, and how your research project will contribute to solving it.

>>Read more about defining a research problem

Next, based on the problem statement, you need to write one or more research questions . These target exactly what you want to find out. They might focus on describing, comparing, evaluating, or explaining the research problem.

A strong research question should be specific enough that you can answer it thoroughly using appropriate qualitative or quantitative research methods. It should also be complex enough to require in-depth investigation, analysis, and argument. Questions that can be answered with “yes/no” or with easily available facts are not complex enough for a thesis or dissertation.

In some types of research, at this stage you might also have to develop a conceptual framework and testable hypotheses .

>>See research question examples

The research design is a practical framework for answering your research questions. It involves making decisions about the type of data you need, the methods you’ll use to collect and analyze it, and the location and timescale of your research.

There are often many possible paths you can take to answering your questions. The decisions you make will partly be based on your priorities. For example, do you want to determine causes and effects, draw generalizable conclusions, or understand the details of a specific context?

You need to decide whether you will use primary or secondary data and qualitative or quantitative methods . You also need to determine the specific tools, procedures, and materials you’ll use to collect and analyze your data, as well as your criteria for selecting participants or sources.

>>Read more about creating a research design

Finally, after completing these steps, you are ready to complete a research proposal . The proposal outlines the context, relevance, purpose, and plan of your research.

As well as outlining the background, problem statement, and research questions, the proposal should also include a literature review that shows how your project will fit into existing work on the topic. The research design section describes your approach and explains exactly what you will do.

You might have to get the proposal approved by your supervisor before you get started, and it will guide the process of writing your thesis or dissertation.

>>Read more about writing a research proposal

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

  • Sampling methods
  • Simple random sampling
  • Stratified sampling
  • Cluster sampling
  • Likert scales
  • Reproducibility

 Statistics

  • Null hypothesis
  • Statistical power
  • Probability distribution
  • Effect size
  • Poisson distribution

Research bias

  • Optimism bias
  • Cognitive bias
  • Implicit bias
  • Hawthorne effect
  • Anchoring bias
  • Explicit bias

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How to Develop a Good Research Question? — Types & Examples

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Cecilia is living through a tough situation in her research life. Figuring out where to begin, how to start her research study, and how to pose the right question for her research quest, is driving her insane. Well, questions, if not asked correctly, have a tendency to spiral us!

Image Source: https://phdcomics.com/

Questions lead everyone to answers. Research is a quest to find answers. Not the vague questions that Cecilia means to answer, but definitely more focused questions that define your research. Therefore, asking appropriate question becomes an important matter of discussion.

A well begun research process requires a strong research question. It directs the research investigation and provides a clear goal to focus on. Understanding the characteristics of comprising a good research question will generate new ideas and help you discover new methods in research.

In this article, we are aiming to help researchers understand what is a research question and how to write one with examples.

Table of Contents

What Is a Research Question?

A good research question defines your study and helps you seek an answer to your research. Moreover, a clear research question guides the research paper or thesis to define exactly what you want to find out, giving your work its objective. Learning to write a research question is the beginning to any thesis, dissertation , or research paper. Furthermore, the question addresses issues or problems which is answered through analysis and interpretation of data.

Why Is a Research Question Important?

A strong research question guides the design of a study. Moreover, it helps determine the type of research and identify specific objectives. Research questions state the specific issue you are addressing and focus on outcomes of the research for individuals to learn. Therefore, it helps break up the study into easy steps to complete the objectives and answer the initial question.

Types of Research Questions

Research questions can be categorized into different types, depending on the type of research you want to undergo. Furthermore, knowing the type of research will help a researcher determine the best type of research question to use.

1. Qualitative Research Question

Qualitative questions concern broad areas or more specific areas of research. However, unlike quantitative questions, qualitative research questions are adaptable, non-directional and more flexible. Qualitative research question focus on discovering, explaining, elucidating, and exploring.

i. Exploratory Questions

This form of question looks to understand something without influencing the results. The objective of exploratory questions is to learn more about a topic without attributing bias or preconceived notions to it.

Research Question Example: Asking how a chemical is used or perceptions around a certain topic.

ii. Predictive Questions

Predictive research questions are defined as survey questions that automatically predict the best possible response options based on text of the question. Moreover, these questions seek to understand the intent or future outcome surrounding a topic.

Research Question Example: Asking why a consumer behaves in a certain way or chooses a certain option over other.

iii. Interpretive Questions

This type of research question allows the study of people in the natural setting. The questions help understand how a group makes sense of shared experiences with regards to various phenomena. These studies gather feedback on a group’s behavior without affecting the outcome.

Research Question Example: How do you feel about AI assisting publishing process in your research?

2. Quantitative Research Question

Quantitative questions prove or disprove a researcher’s hypothesis through descriptions, comparisons, and relationships. These questions are beneficial when choosing a research topic or when posing follow-up questions that garner more information.

i. Descriptive Questions

It is the most basic type of quantitative research question and it seeks to explain when, where, why, or how something occurred. Moreover, they use data and statistics to describe an event or phenomenon.

Research Question Example: How many generations of genes influence a future generation?

ii. Comparative Questions

Sometimes it’s beneficial to compare one occurrence with another. Therefore, comparative questions are helpful when studying groups with dependent variables.

Example: Do men and women have comparable metabolisms?

iii. Relationship-Based Questions

This type of research question answers influence of one variable on another. Therefore, experimental studies use this type of research questions are majorly.

Example: How is drought condition affect a region’s probability for wildfires.  

How to Write a Good Research Question?

good research question

1. Select a Topic

The first step towards writing a good research question is to choose a broad topic of research. You could choose a research topic that interests you, because the complete research will progress further from the research question. Therefore, make sure to choose a topic that you are passionate about, to make your research study more enjoyable.

2. Conduct Preliminary Research

After finalizing the topic, read and know about what research studies are conducted in the field so far. Furthermore, this will help you find articles that talk about the topics that are yet to be explored. You could explore the topics that the earlier research has not studied.

3. Consider Your Audience

The most important aspect of writing a good research question is to find out if there is audience interested to know the answer to the question you are proposing. Moreover, determining your audience will assist you in refining your research question, and focus on aspects that relate to defined groups.

4. Generate Potential Questions

The best way to generate potential questions is to ask open ended questions. Questioning broader topics will allow you to narrow down to specific questions. Identifying the gaps in literature could also give you topics to write the research question. Moreover, you could also challenge the existing assumptions or use personal experiences to redefine issues in research.

5. Review Your Questions

Once you have listed few of your questions, evaluate them to find out if they are effective research questions. Moreover while reviewing, go through the finer details of the question and its probable outcome, and find out if the question meets the research question criteria.

6. Construct Your Research Question

There are two frameworks to construct your research question. The first one being PICOT framework , which stands for:

  • Population or problem
  • Intervention or indicator being studied
  • Comparison group
  • Outcome of interest
  • Time frame of the study.

The second framework is PEO , which stands for:

  • Population being studied
  • Exposure to preexisting conditions
  • Outcome of interest.

Research Question Examples

  • How might the discovery of a genetic basis for alcoholism impact triage processes in medical facilities?
  • How do ecological systems respond to chronic anthropological disturbance?
  • What are demographic consequences of ecological interactions?
  • What roles do fungi play in wildfire recovery?
  • How do feedbacks reinforce patterns of genetic divergence on the landscape?
  • What educational strategies help encourage safe driving in young adults?
  • What makes a grocery store easy for shoppers to navigate?
  • What genetic factors predict if someone will develop hypothyroidism?
  • Does contemporary evolution along the gradients of global change alter ecosystems function?

How did you write your first research question ? What were the steps you followed to create a strong research question? Do write to us or comment below.

Frequently Asked Questions

Research questions guide the focus and direction of a research study. Here are common types of research questions: 1. Qualitative research question: Qualitative questions concern broad areas or more specific areas of research. However, unlike quantitative questions, qualitative research questions are adaptable, non-directional and more flexible. Different types of qualitative research questions are: i. Exploratory questions ii. Predictive questions iii. Interpretive questions 2. Quantitative Research Question: Quantitative questions prove or disprove a researcher’s hypothesis through descriptions, comparisons, and relationships. These questions are beneficial when choosing a research topic or when posing follow-up questions that garner more information. Different types of quantitative research questions are: i. Descriptive questions ii. Comparative questions iii. Relationship-based questions

Qualitative research questions aim to explore the richness and depth of participants' experiences and perspectives. They should guide your research and allow for in-depth exploration of the phenomenon under investigation. After identifying the research topic and the purpose of your research: • Begin with Broad Inquiry: Start with a general research question that captures the main focus of your study. This question should be open-ended and allow for exploration. • Break Down the Main Question: Identify specific aspects or dimensions related to the main research question that you want to investigate. • Formulate Sub-questions: Create sub-questions that delve deeper into each specific aspect or dimension identified in the previous step. • Ensure Open-endedness: Make sure your research questions are open-ended and allow for varied responses and perspectives. Avoid questions that can be answered with a simple "yes" or "no." Encourage participants to share their experiences, opinions, and perceptions in their own words. • Refine and Review: Review your research questions to ensure they align with your research purpose, topic, and objectives. Seek feedback from your research advisor or peers to refine and improve your research questions.

Developing research questions requires careful consideration of the research topic, objectives, and the type of study you intend to conduct. Here are the steps to help you develop effective research questions: 1. Select a Topic 2. Conduct Preliminary Research 3. Consider Your Audience 4. Generate Potential Questions 5. Review Your Questions 6. Construct Your Research Question Based on PICOT or PEO Framework

There are two frameworks to construct your research question. The first one being PICOT framework, which stands for: • Population or problem • Intervention or indicator being studied • Comparison group • Outcome of interest • Time frame of the study The second framework is PEO, which stands for: • Population being studied • Exposure to preexisting conditions • Outcome of interest

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Research Method

Home » Research Questions – Types, Examples and Writing Guide

Research Questions – Types, Examples and Writing Guide

Table of Contents

Research Questions

Research Questions

Definition:

Research questions are the specific questions that guide a research study or inquiry. These questions help to define the scope of the research and provide a clear focus for the study. Research questions are usually developed at the beginning of a research project and are designed to address a particular research problem or objective.

Types of Research Questions

Types of Research Questions are as follows:

Descriptive Research Questions

These aim to describe a particular phenomenon, group, or situation. For example:

  • What are the characteristics of the target population?
  • What is the prevalence of a particular disease in a specific region?

Exploratory Research Questions

These aim to explore a new area of research or generate new ideas or hypotheses. For example:

  • What are the potential causes of a particular phenomenon?
  • What are the possible outcomes of a specific intervention?

Explanatory Research Questions

These aim to understand the relationship between two or more variables or to explain why a particular phenomenon occurs. For example:

  • What is the effect of a specific drug on the symptoms of a particular disease?
  • What are the factors that contribute to employee turnover in a particular industry?

Predictive Research Questions

These aim to predict a future outcome or trend based on existing data or trends. For example :

  • What will be the future demand for a particular product or service?
  • What will be the future prevalence of a particular disease?

Evaluative Research Questions

These aim to evaluate the effectiveness of a particular intervention or program. For example:

  • What is the impact of a specific educational program on student learning outcomes?
  • What is the effectiveness of a particular policy or program in achieving its intended goals?

How to Choose Research Questions

Choosing research questions is an essential part of the research process and involves careful consideration of the research problem, objectives, and design. Here are some steps to consider when choosing research questions:

  • Identify the research problem: Start by identifying the problem or issue that you want to study. This could be a gap in the literature, a social or economic issue, or a practical problem that needs to be addressed.
  • Conduct a literature review: Conducting a literature review can help you identify existing research in your area of interest and can help you formulate research questions that address gaps or limitations in the existing literature.
  • Define the research objectives : Clearly define the objectives of your research. What do you want to achieve with your study? What specific questions do you want to answer?
  • Consider the research design : Consider the research design that you plan to use. This will help you determine the appropriate types of research questions to ask. For example, if you plan to use a qualitative approach, you may want to focus on exploratory or descriptive research questions.
  • Ensure that the research questions are clear and answerable: Your research questions should be clear and specific, and should be answerable with the data that you plan to collect. Avoid asking questions that are too broad or vague.
  • Get feedback : Get feedback from your supervisor, colleagues, or peers to ensure that your research questions are relevant, feasible, and meaningful.

How to Write Research Questions

Guide for Writing Research Questions:

  • Start with a clear statement of the research problem: Begin by stating the problem or issue that your research aims to address. This will help you to formulate focused research questions.
  • Use clear language : Write your research questions in clear and concise language that is easy to understand. Avoid using jargon or technical terms that may be unfamiliar to your readers.
  • Be specific: Your research questions should be specific and focused. Avoid broad questions that are difficult to answer. For example, instead of asking “What is the impact of climate change on the environment?” ask “What are the effects of rising sea levels on coastal ecosystems?”
  • Use appropriate question types: Choose the appropriate question types based on the research design and objectives. For example, if you are conducting a qualitative study, you may want to use open-ended questions that allow participants to provide detailed responses.
  • Consider the feasibility of your questions : Ensure that your research questions are feasible and can be answered with the resources available. Consider the data sources and methods of data collection when writing your questions.
  • Seek feedback: Get feedback from your supervisor, colleagues, or peers to ensure that your research questions are relevant, appropriate, and meaningful.

Examples of Research Questions

Some Examples of Research Questions with Research Titles:

Research Title: The Impact of Social Media on Mental Health

  • Research Question : What is the relationship between social media use and mental health, and how does this impact individuals’ well-being?

Research Title: Factors Influencing Academic Success in High School

  • Research Question: What are the primary factors that influence academic success in high school, and how do they contribute to student achievement?

Research Title: The Effects of Exercise on Physical and Mental Health

  • Research Question: What is the relationship between exercise and physical and mental health, and how can exercise be used as a tool to improve overall well-being?

Research Title: Understanding the Factors that Influence Consumer Purchasing Decisions

  • Research Question : What are the key factors that influence consumer purchasing decisions, and how do these factors vary across different demographics and products?

Research Title: The Impact of Technology on Communication

  • Research Question : How has technology impacted communication patterns, and what are the effects of these changes on interpersonal relationships and society as a whole?

Research Title: Investigating the Relationship between Parenting Styles and Child Development

  • Research Question: What is the relationship between different parenting styles and child development outcomes, and how do these outcomes vary across different ages and developmental stages?

Research Title: The Effectiveness of Cognitive-Behavioral Therapy in Treating Anxiety Disorders

  • Research Question: How effective is cognitive-behavioral therapy in treating anxiety disorders, and what factors contribute to its success or failure in different patients?

Research Title: The Impact of Climate Change on Biodiversity

  • Research Question : How is climate change affecting global biodiversity, and what can be done to mitigate the negative effects on natural ecosystems?

Research Title: Exploring the Relationship between Cultural Diversity and Workplace Productivity

  • Research Question : How does cultural diversity impact workplace productivity, and what strategies can be employed to maximize the benefits of a diverse workforce?

Research Title: The Role of Artificial Intelligence in Healthcare

  • Research Question: How can artificial intelligence be leveraged to improve healthcare outcomes, and what are the potential risks and ethical concerns associated with its use?

Applications of Research Questions

Here are some of the key applications of research questions:

  • Defining the scope of the study : Research questions help researchers to narrow down the scope of their study and identify the specific issues they want to investigate.
  • Developing hypotheses: Research questions often lead to the development of hypotheses, which are testable predictions about the relationship between variables. Hypotheses provide a clear and focused direction for the study.
  • Designing the study : Research questions guide the design of the study, including the selection of participants, the collection of data, and the analysis of results.
  • Collecting data : Research questions inform the selection of appropriate methods for collecting data, such as surveys, interviews, or experiments.
  • Analyzing data : Research questions guide the analysis of data, including the selection of appropriate statistical tests and the interpretation of results.
  • Communicating results : Research questions help researchers to communicate the results of their study in a clear and concise manner. The research questions provide a framework for discussing the findings and drawing conclusions.

Characteristics of Research Questions

Characteristics of Research Questions are as follows:

  • Clear and Specific : A good research question should be clear and specific. It should clearly state what the research is trying to investigate and what kind of data is required.
  • Relevant : The research question should be relevant to the study and should address a current issue or problem in the field of research.
  • Testable : The research question should be testable through empirical evidence. It should be possible to collect data to answer the research question.
  • Concise : The research question should be concise and focused. It should not be too broad or too narrow.
  • Feasible : The research question should be feasible to answer within the constraints of the research design, time frame, and available resources.
  • Original : The research question should be original and should contribute to the existing knowledge in the field of research.
  • Significant : The research question should have significance and importance to the field of research. It should have the potential to provide new insights and knowledge to the field.
  • Ethical : The research question should be ethical and should not cause harm to any individuals or groups involved in the study.

Purpose of Research Questions

Research questions are the foundation of any research study as they guide the research process and provide a clear direction to the researcher. The purpose of research questions is to identify the scope and boundaries of the study, and to establish the goals and objectives of the research.

The main purpose of research questions is to help the researcher to focus on the specific area or problem that needs to be investigated. They enable the researcher to develop a research design, select the appropriate methods and tools for data collection and analysis, and to organize the results in a meaningful way.

Research questions also help to establish the relevance and significance of the study. They define the research problem, and determine the research methodology that will be used to address the problem. Research questions also help to determine the type of data that will be collected, and how it will be analyzed and interpreted.

Finally, research questions provide a framework for evaluating the results of the research. They help to establish the validity and reliability of the data, and provide a basis for drawing conclusions and making recommendations based on the findings of the study.

Advantages of Research Questions

There are several advantages of research questions in the research process, including:

  • Focus : Research questions help to focus the research by providing a clear direction for the study. They define the specific area of investigation and provide a framework for the research design.
  • Clarity : Research questions help to clarify the purpose and objectives of the study, which can make it easier for the researcher to communicate the research aims to others.
  • Relevance : Research questions help to ensure that the study is relevant and meaningful. By asking relevant and important questions, the researcher can ensure that the study will contribute to the existing body of knowledge and address important issues.
  • Consistency : Research questions help to ensure consistency in the research process by providing a framework for the development of the research design, data collection, and analysis.
  • Measurability : Research questions help to ensure that the study is measurable by defining the specific variables and outcomes that will be measured.
  • Replication : Research questions help to ensure that the study can be replicated by providing a clear and detailed description of the research aims, methods, and outcomes. This makes it easier for other researchers to replicate the study and verify the results.

Limitations of Research Questions

Limitations of Research Questions are as follows:

  • Subjectivity : Research questions are often subjective and can be influenced by personal biases and perspectives of the researcher. This can lead to a limited understanding of the research problem and may affect the validity and reliability of the study.
  • Inadequate scope : Research questions that are too narrow in scope may limit the breadth of the study, while questions that are too broad may make it difficult to focus on specific research objectives.
  • Unanswerable questions : Some research questions may not be answerable due to the lack of available data or limitations in research methods. In such cases, the research question may need to be rephrased or modified to make it more answerable.
  • Lack of clarity : Research questions that are poorly worded or ambiguous can lead to confusion and misinterpretation. This can result in incomplete or inaccurate data, which may compromise the validity of the study.
  • Difficulty in measuring variables : Some research questions may involve variables that are difficult to measure or quantify, making it challenging to draw meaningful conclusions from the data.
  • Lack of generalizability: Research questions that are too specific or limited in scope may not be generalizable to other contexts or populations. This can limit the applicability of the study’s findings and restrict its broader implications.

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Research Questions: Definition, Types, and How to Write One

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by  Antony W

March 10, 2023

research questions

If you’re looking for the complete guide to research questions, this article is for you. In this in-depth post, you’ll learn:

  • 1 The right way to develop research questions for your studies
  • 2 What research questions are
  • 3 The elements of a good research question

Plus, we’ll provide some example of research questions in the last section of this guide to make everything clear.

Keep in mind that coming up with relevant research questions is the first step to writing a killer thesis, a dissertation, or research paper .

The question you come up with should not only provide a path for the research and writing process, but also help you to about being generic and focus on an arguable, specific concept instead.

What are Research Questions?

what is a research question

A research question is the main focus of a research project. By definition, this is the question around which you’ll center your research writing.

Good research question should be:

  • 1 Clear and easy to understand without the need for additional explanation
  • 2 Relevant to your field of study
  • 3 Arguable and open for debate, not acceptable as fast
  • 4 Focused enough so you can answer it thoroughly and concisely in fewest words possible
  • 5 Feasible enough to answer with practical constraint and timeframe
  • 6 Complex that it requires synthesizing, analysis of ideas, and  sources and citation   before arrive to an answer 

A research question may be around an issue that you’re either curious or passionate about. In some cases, your instructor may give you a topic for your research project.

Either way, you’ll have to develop relevant research questions and pick the most relevant one for the project.

Types of Research Questions 

types of research questions

There are two main type of research questions. These are qualitative and quantitative research questions. Each of the type has other subtypes, and we discuss them below:

Qualitative Research Questions

This type of research question focuses on exploring meaning and experience.

It focuses on a larger group and seeks to understand a concept or experiment. It's open ended in structure as it focuses more on the experiences of more than one person.

Formulate questions from data collected from case studies, focus groups, and surveys.

Type of Qualitative Research Questions 

There are three types of qualitative research questions and they are as follows:

Exploratory Questions 

The type of question you ask because you want to understand a topic.

These kind of questions don’t require a preconceived notions or bias. You ask because you want to understand a topic.

Examples:  

how do research questions start

Interpretative Questions 

We come up with these kind of questions because we want to learn and understand how a group of people view and interpret shared experiences.

Plus, the question focuses on how they attribute those experiences to different phenomena in life.

When you ask this kind of question, you’re mainly interested in understanding the feedback on a group’s behavior.

how do research questions start

Predictive Questions

 Predictive questions are the kind you ask if you’re concerned about the future outcome of an event or an action.

As a researcher, you’ll use the past information to predict reaction to an event.

how do research questions start

Quantitative Research Questions 

Here, researchers use empirical evidence and measurable data to give an explanation for an occurrence.

This one is common in historical, statistical, marketing and psychical research studies.

Often used to confirm or disapprove a hypothesis through comparisons, descriptions, and relationships. 

Types of Quantitative Research Questions 

Relationship-based questions .

Relationship based questions are the ones you ask if you want to know the effect of two or more variables on one of more groups.

From a statistics viewpoint, relationship-based questions fall in the experimental research design where we measure the cause and effect between two or more variables.

It’s different in dissertation, especially at the undergraduate and master’s level, as the questions are often based on quasi-experimental and relationship-based research design. In this case, it’s impossible to account for casual relationship between variables. There are only trends and associations. 

We start relationship-based research questions with the phrase “what is the relationship?” followed by the terms “between or amongst”. Then we list an independent and a dependent variable.

how do research questions start

Descriptive Questions

If you want to know why, how, when, or where something occurred, then you should use descriptive questions.

This is where you use question phrases such as “what proportion?”, “how often?”, “how much?”, and “what percentage?” to quantify the variable under examination.

You’ll have to use data and stats to describe an event, a group of people or things, or a phenomenon. 

rq5 example

Comparative Questions 

These are the types of questions to ask when you want to compare one occurrence or group with another.

Your goal is to examine the difference between groups on one or more variables. This type of research question will start with the phrase “What’s the difference in?” followed by the dependent variable.

More often than not, a comparative research question uses a single dependent variable when comparing concepts or groups, but it’s also common to come across some complex questions in which case the dependent variable consists of two or more items. 

Example: 

research question 6 example

How to Develop Write Research Questions 

Now that you know the different types of research questions, let’s see how you can come up with a best research question for your study.

how to develop a research question

Step #1: Identify and Start with a Broad Topic 

We recommend you start with a broad topic because it gives you the opportunity to explore plenty of avenues that you can use to come up with as many research questions as possible.

By going broad, it becomes easier to find a topic, develop it into subtopics, and then come up with potential questions or your research project. At this stage, you should pay more attention to brainstorming and mapping your concept while organizing your thoughts at the same time. 

Don’t choose a broad topic based on its popularity. Instead, make sure the area of study is something you are passionate about and genuinely interested in examining. At the end of the day, you don’t want to focus on a topic that will demotivate your level of research when you’re even barely halfway the job.

Step #2: Do In-depth Preliminary Research for Your Topic 

Start doing preliminary research on the broad topic that you chose in step 1.

Here, your goal is to discover issues that scholars and researchers discuss so you’re up to date on the topic.

Also, this is the stage where you identify gaps and limits on the current knowledge of the topic. Often, these gaps make the best focus area for research questions.

Step #3: Narrow Down the Topic, Then Pick Research Questions 

You’ve gathered a lot of information in step 2.

Now it’s time to narrow down the topic to a more specific area of the study. While you have many options here, we recommend that it’s best to focus on the existing gaps that you identified in the previous step.

Here, you’re using the gap spotting approach first developed by Alvesson and Sandberg in 2011 to come up with research questions that touch deeply on the areas of study that researchers have overlooked.

You can use your personal experiences to develop a research question. According to Lipowski, a researcher can identify problematic areas of their practice and come up with questions to address.

Alvesson even provides a problematization technique, which mainly allows you to challenge and scrutinize a theoretical position, makes it easy for you to come up with research questions that can easily challenge your knowledge and view of the area of study.

Step #4: Determine the Relevance of Your Research Question 

You have a number of research questions at this stage already, but not all of them are sound to begin with.

So how do you know you have a good research question? You do that by using the FINER criteria developed by Hulley Et Al in 2007.

In other words, your research questions should be:

  • Feasible : Do you really have the ability to investigate the topic and come up with realistic results? What contingency plans do you have in case your research on the question flops?
  • Interesting : Pick the research question that’s not only easy to investigate but also interesting for you and the community to study.
  • Novel : If the research question you’ve picked can unveil new insights to the field of study, then you should give it the utmost priority.
  • Ethical : Can the review board and authorities approve your research question? It means that being ethical with your question is an important consideration in determining whether it’s a good research question to pursue.
  • Relevant : If the topic is relevant to the scientific community, your area of study, and the people involved, then it’s a good one. It even helps if the question aligns with the public’s interest. 

Step #5: Construct Your Research Question 

The last step in developing a research question is to use the right framework to structure the question properly.

While there are many research question frameworks that you can use, the PICOT and PEO are the most commonly used. 

Using the PICOT Framework

example of PEO framework

Using the PEO Framework

About the author 

Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.

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Last Updated: April 20, 2023 Fact Checked

This article was co-authored by Christopher Taylor, PhD and by wikiHow staff writer, Danielle Blinka, MA, MPA . Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 76,349 times.

A research question helps you narrow your research and write a clear, arguable thesis. Your research question needs to be concise, arguable, and focused on your particular topic. Before writing your research question, narrow down your topic and brainstorm possible questions. Then, select the best question and craft it into a good research question. As another option, choose the type of research question that fits your purpose and format your question to fit that style.

Research Questions

how do research questions start

Narrowing Your Topic

Step 1 Review your assignment to make sure you understand the expectations.

  • When you decide on a research question for your work, it's best to run it by your instructor.

Step 2 Pick a broad topic that provides opportunities for research.

  • For instance, great topics for a high school paper might include family dynamics during the civil war, body image among teens, or type 2 diabetes.
  • If you're doing a college-level project, a good topic might be the environment's influence on human development, cultural influences on a poet's work, or the ethics of technological advancements.
  • In some cases, your topic may be provided to you, such as when you're writing a paper for a class. You can still use the same process for narrowing your topic and selecting a research question.

Step 3 Conduct preliminary research on your topic to learn more about it.

  • The purpose of this research is to learn more, not gather sources. That means it's okay to check sites like Wikipedia, which aren't typically considered reliable sources.

Step 4 Write a list of open-ended questions about your topic.

  • What, why, and how questions make the best research questions.
  • Write down the first questions that come to mind without worrying if they'll make a good research question. You can always revise your question later to make it better.
  • For example, let's say you chose body image among teens as your topic. You might write questions like, “How does social media impact body image?” “How does the amount of time spent on Instagram relate to a teen's sense of self-worth?” “Are peers or family members a bigger influence on body image in teens?” and “What factors make teens more likely to have a poor body image?”
  • Similarly, you might write a college paper about the ethics of technological advancements. Questions you might ask include, "How is social media altering the culture of society?" "How does screen time alter the brain's neural processing?" and "How might current advancements affect society over the next 25 years?"

Tip: If you find yourself drawn to a particular question, don't keep brainstorming potential questions. Instead, start evaluating the question that interests you to figure out if it might be right for your research project.

Crafting an Effective Research Question

Step 1 Select a question that both interests you and can be researched.

  • As an example, the question "What jobs will humans lose to robots over the next 50 years?" may be too difficult to answer. Instead, you might ask, "How has the field of robotics changed the manufacturing industry?"

Tip: When choosing your question, consider your skill level and purpose. If you're doing this project for a class, how will it be graded? What are your instructor's expectations? Additionally, make sure your question fits the scope of the assignment.

Step 2 Evaluate your question to make sure it will be a good research question.

  • Is this question clear enough to guide my research?
  • Is this question specific?
  • Does this question allow for research and analysis?
  • Can I answer this question based on current research? If so, could I easily find the answer by looking at basic reference works (which means the question is too easy to answer), or will it require more in-depth analysis using multiple sources?
  • Has this question already been answered?
  • Can I answer the question in an objective manner, based on evidence?
  • Can I answer this question in the time I have allotted for this project?

Step 3 Narrow your question down until it's specific.

  • “What factors cause teens to have poor body image?” is better stated “What environmental and social factors contribute to poor body image in teens?”
  • “How does T.S. Elliot use symbolism?” becomes “Why does T.S. Elliot use tea as a symbol in 'The Lovesong of J. Alfred Prufrock?'”
  • “What happened to family dynamics during the civil war?” can be narrowed to “How did the fracturing of families during the civil war affect society?”
  • "How does screen time alter the brain's neural processing?" might be narrowed to "How does spending 2 hours a day on social media impact neural processing in preteens?"

Step 4 Make sure your question can't be easily answered.

  • For instance, questions like, "What season of the year do parrots typically breed?" or "What era did William Wordsworth write?" are not great research questions because they are too easy to answer.
  • The research question “Are peers or family members a bigger influence on body image in teens?” is arguable because you could make a case for either peers or family members having a greater influence on teenagers. Similarly, “Why does T.S. Elliot use tea as a symbol in 'The Lovesong of J. Alfred Prufrock?'” is arguable because different critics may have varying interpretations of the poem.
  • As another example, "How does spending 2 hours a day on social media impact neural processing in preteens?" is debatable because you can focus on different effects. It's possible to interpret these effects differently, depending on your stance on the issue.

Tip: Research your question and see what comes up. If you feel like the search results effectively cover what you want to say, then you might want to pick a different question.

Choosing a Type of Research Question

Step 1 Form a descriptive question to examine conditions or characteristics.

  • "What environmental factors cause birds to move nests?"
  • "What changes to the habitat can encourage parrots to mate?"
  • "What political conditions contributed to the start of the War of 1812?"
  • "What symbols does T.S. Elliot use in 'The Lovesong of J. Alfred Prufrock?'”

Step 2 Use an observational-relational question to look at how things affect each other.

  • "If two different plants are both provided the same amount of sunlight and fertilizer, will they grow at the same rate?"
  • "If two identical solutions are exposed to different quantities of an element, will they show equal or different reactions?"
  • "If two test subjects are asked to perform a task alone and then together, how will collaboration affect their outcome?"

Step 3 Opt for a cause and effect question to look for a causal relationship.

  • "Will the introduction of a new plant to a biodome affect the ecosystem?"
  • "Does changing team assignments cause workers to lose morale?"
  • "Do metered ramps on highways change driver behavior?"

Community Q&A

Community Answer

  • Make sure your research question is narrow enough to write a specific paper. If it's too broad, your paper will be too general and vague to make a clear point. A narrow research question will help you write a focused paper. Thanks Helpful 2 Not Helpful 0
  • A clear, specific research question will help you create a good thesis for your paper. Thanks Helpful 1 Not Helpful 0
  • If you're doing your research as part of a class assignment, talk to your instructor if you're having trouble writing your research question. Tell them what you're considering and ask them for guidance. Thanks Helpful 1 Not Helpful 0

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  • ↑ https://libraries.indiana.edu/sites/default/files/Develop_a_Research_Question.pdf
  • ↑ https://www.pewresearch.org/our-methods/u-s-surveys/writing-survey-questions/
  • ↑ https://cirt.gcu.edu/research/develop/tutorials/question
  • ↑ https://writingcenter.gmu.edu/guides/how-to-write-a-research-question

About this article

Christopher Taylor, PhD

To write a research question, start by writing a list of open-ended questions that relate to the topic you're researching. For example, if your topic was social media, your questions might look something like "How does social media impact body image?" or "What impact does social media have on our culture?" Next, choose the question that interests you the most, and try to make it as specific as possible. Also, make sure it can't be easily answered since you want a topic that you can thoroughly examine. For more advice, like how to choose a topic to research, keep reading! Did this summary help you? Yes No

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Part 2: Conceptualizing your research project

9. Writing your research question

Chapter outline.

  • Empirical vs. ethical questions (4 minute read)
  • Characteristics of a good research question (4 minute read)
  • Quantitative research questions (7 minute read)
  • Qualitative research questions (3 minute read)
  • Evaluating and updating your research questions (4 minute read)

Content warning: examples in this chapter include references to sexual violence, sexism, substance use disorders, homelessness, domestic violence, the child welfare system, cissexism and heterosexism, and truancy and school discipline.

9.1 Empirical vs. ethical questions

Learning objectives.

Learners will be able to…

  • Define empirical questions and provide an example
  • Define ethical questions and provide an example

Writing a good research question is an art and a science. It is a science because you have to make sure it is clear, concise, and well-developed. It is an art because often your language needs “wordsmithing” to perfect and clarify the meaning. This is an exciting part of the research process; however, it can also be one of the most stressful.

Creating a good research question begins by identifying a topic you are interested in studying. At this point, you already have a working question. You’ve been applying it to the exercises in each chapter, and after reading more about your topic in the scholarly literature, you’ve probably gone back and revised your working question a few times. We’re going to continue that process in more detail in this chapter. Keep in mind that writing research questions is an iterative process, with revisions happening week after week until you are ready to start your project.

Empirical vs. ethical questions

When it comes to research questions, social science is best equipped to answer empirical questions —those that can be answered by real experience in the real world—as opposed to  ethical questions —questions about which people have moral opinions and that may not be answerable in reference to the real world. While social workers have explicit ethical obligations (e.g., service, social justice), research projects ask empirical questions to help actualize and support the work of upholding those ethical principles.

how do research questions start

In order to help you better understand the difference between ethical and empirical questions, let’s consider a topic about which people have moral opinions. How about SpongeBob SquarePants? [1] In early 2005, members of the conservative Christian group Focus on the Family (2005) [2] denounced this seemingly innocuous cartoon character as “morally offensive” because they perceived his character to be one that promotes a “pro-gay agenda.” Focus on the Family supported their claim that SpongeBob is immoral by citing his appearance in a children’s video designed to promote tolerance of all family forms (BBC News, 2005). [3] They also cited SpongeBob’s regular hand-holding with his male sidekick Patrick as further evidence of his immorality.

So, can we now conclude that SpongeBob SquarePants is immoral? Not so fast. While your mother or a newspaper or television reporter may provide an answer, a social science researcher cannot. Questions of morality are ethical, not empirical. Of course, this doesn’t mean that social science researchers cannot study opinions about or social meanings surrounding SpongeBob SquarePants (Carter, 2010). [4] We study humans after all, and as you will discover in the following chapters of this textbook, we are trained to utilize a variety of scientific data-collection techniques to understand patterns of human beliefs and behaviors. Using these techniques, we could find out how many people in the United States find SpongeBob morally reprehensible, but we could never learn, empirically, whether SpongeBob is in fact morally reprehensible.

Let’s consider an example from a recent MSW research class I taught. A student group wanted to research the penalties for sexual assault. Their original research question was: “How can prison sentences for sexual assault be so much lower than the penalty for drug possession?” Outside of the research context, that is a darn good question! It speaks to how the War on Drugs and the patriarchy have distorted the criminal justice system towards policing of drug crimes over gender-based violence.

Unfortunately, it is an ethical question, not an empirical one. To answer that question, you would have to draw on philosophy and morality, answering what it is about human nature and society that allows such unjust outcomes. However, you could not answer that question by gathering data about people in the real world. If I asked people that question, they would likely give me their opinions about drugs, gender-based violence, and the criminal justice system. But I wouldn’t get the real answer about why our society tolerates such an imbalance in punishment.

As the students worked on the project through the semester, they continued to focus on the topic of sexual assault in the criminal justice system. Their research question became more empirical because they read more empirical articles about their topic. One option that they considered was to evaluate intervention programs for perpetrators of sexual assault to see if they reduced the likelihood of committing sexual assault again. Another option they considered was seeing if counties or states with higher than average jail sentences for sexual assault perpetrators had lower rates of re-offense for sexual assault. These projects addressed the ethical question of punishing perpetrators of sexual violence but did so in a way that gathered and analyzed empirical real-world data. Our job as social work researchers is to gather social facts about social work issues, not to judge or determine morality.

Key Takeaways

  • Empirical questions are distinct from ethical questions.
  • There are usually a number of ethical questions and a number of empirical questions that could be asked about any single topic.
  • While social workers may research topics about which people have moral opinions, a researcher’s job is to gather and analyze empirical data.
  • Take a look at your working question. Make sure you have an empirical question, not an ethical one. To perform this check, describe how you could find an answer to your question by conducting a study, like a survey or focus group, with real people.

9.2 Characteristics of a good research question

  • Identify and explain the key features of a good research question
  • Explain why it is important for social workers to be focused and clear with the language they use in their research questions

Now that you’ve made sure your working question is empirical, you need to revise that working question into a formal research question. So, what makes a good research question? First, it is generally written in the form of a question. To say that your research question is “the opioid epidemic” or “animal assisted therapy” or “oppression” would not be correct. You need to frame your topic as a question, not a statement. A good research question is also one that is well-focused. A well-focused question helps you tune out irrelevant information and not try to answer everything about the world all at once. You could be the most eloquent writer in your class, or even in the world, but if the research question about which you are writing is unclear, your work will ultimately lack direction.

In addition to being written in the form of a question and being well-focused, a good research question is one that cannot be answered with a simple yes or no. For example, if your interest is in gender norms, you could ask, “Does gender affect a person’s performance of household tasks?” but you will have nothing left to say once you discover your yes or no answer. Instead, why not ask, about the relationship between gender and household tasks. Alternatively, maybe we are interested in how or to what extent gender affects a person’s contributions to housework in a marriage? By tweaking your question in this small way, you suddenly have a much more fascinating question and more to say as you attempt to answer it.

A good research question should also have more than one plausible answer. In the example above, the student who studied the relationship between gender and household tasks had a specific interest in the impact of gender, but she also knew that preferences might be impacted by other factors. For example, she knew from her own experience that her more traditional and socially conservative friends were more likely to see household tasks as part of the female domain, and were less likely to expect their male partners to contribute to those tasks. Thinking through the possible relationships between gender, culture, and household tasks led that student to realize that there were many plausible answers to her questions about how  gender affects a person’s contribution to household tasks. Because gender doesn’t exist in a vacuum, she wisely felt that she needed to consider other characteristics that work together with gender to shape people’s behaviors, likes, and dislikes. By doing this, the student considered the third feature of a good research question–she thought about relationships between several concepts. While she began with an interest in a single concept—household tasks—by asking herself what other concepts (such as gender or political orientation) might be related to her original interest, she was able to form a question that considered the relationships  among  those concepts.

This student had one final component to consider. Social work research questions must contain a target population. Her study would be very different if she were to conduct it on older adults or immigrants who just arrived in a new country. The target population is the group of people whose needs your study addresses. Maybe the student noticed issues with household tasks as part of her social work practice with first-generation immigrants, and so she made it her target population. Maybe she wants to address the needs of another community. Whatever the case, the target population should be chosen while keeping in mind social work’s responsibility to work on behalf of marginalized and oppressed groups.

In sum, a good research question generally has the following features:

  • It is written in the form of a question
  • It is clearly written
  • It cannot be answered with “yes” or “no”
  • It has more than one plausible answer
  • It considers relationships among multiple variables
  • It is specific and clear about the concepts it addresses
  • It includes a target population
  • A poorly focused research question can lead to the demise of an otherwise well-executed study.
  • Research questions should be clearly worded, consider relationships between multiple variables, have more than one plausible answer, and address the needs of a target population.

Okay, it’s time to write out your first draft of a research question.

  • Once you’ve done so, take a look at the checklist in this chapter and see if your research question meets the criteria to be a good one.

Brainstorm whether your research question might be better suited to quantitative or qualitative methods.

  • Describe why your question fits better with quantitative or qualitative methods.
  • Provide an alternative research question that fits with the other type of research method.

9.3 Quantitative research questions

  • Describe how research questions for exploratory, descriptive, and explanatory quantitative questions differ and how to phrase them
  • Identify the differences between and provide examples of strong and weak explanatory research questions

Quantitative descriptive questions

The type of research you are conducting will impact the research question that you ask. Probably the easiest questions to think of are quantitative descriptive questions. For example, “What is the average student debt load of MSW students?” is a descriptive question—and an important one. We aren’t trying to build a causal relationship here. We’re simply trying to describe how much debt MSW students carry. Quantitative descriptive questions like this one are helpful in social work practice as part of community scans, in which human service agencies survey the various needs of the community they serve. If the scan reveals that the community requires more services related to housing, child care, or day treatment for people with disabilities, a nonprofit office can use the community scan to create new programs that meet a defined community need.

Quantitative descriptive questions will often ask for percentage, count the number of instances of a phenomenon, or determine an average. Descriptive questions may only include one variable, such as ours about student debt load, or they may include multiple variables. Because these are descriptive questions, our purpose is not to investigate causal relationships between variables. To do that, we need to use a quantitative explanatory question.

how do research questions start

Quantitative explanatory questions

Most studies you read in the academic literature will be quantitative and explanatory. Why is that? If you recall from Chapter 2 , explanatory research tries to build nomothetic causal relationships. They are generalizable across space and time, so they are applicable to a wide audience. The editorial board of a journal wants to make sure their content will be useful to as many people as possible, so it’s not surprising that quantitative research dominates the academic literature.

Structurally, quantitative explanatory questions must contain an independent variable and dependent variable. Questions should ask about the relationship between these variables. The standard format I was taught in graduate school for an explanatory quantitative research question is: “What is the relationship between [independent variable] and [dependent variable] for [target population]?” You should play with the wording for your research question, revising that standard format to match what you really want to know about your topic.

Let’s take a look at a few more examples of possible research questions and consider the relative strengths and weaknesses of each. Table 9.1 does just that. While reading the table, keep in mind that I have only noted what I view to be the most relevant strengths and weaknesses of each question. Certainly each question may have additional strengths and weaknesses not noted in the table. Each of these questions is drawn from student projects in my research methods classes and reflects the work of many students on their research question over many weeks.

Table 9.1 Sample research questions: Strengths and weaknesses
What are the internal and external effects/problems associated with children witnessing domestic violence? Written as a question Not clearly focused How does witnessing domestic violence impact a child’s romantic relationships in adulthood?
Considers relationships among multiple concepts Not specific and clear about the concepts it addresses
Contains a population
What causes foster children who are transitioning to adulthood to become homeless, jobless, pregnant, unhealthy, etc.? Considers relationships among multiple concepts Concepts are not specific and clear What is the relationship between sexual orientation or gender identity and homelessness for late adolescents in foster care?
Contains a population
Not written as a yes/no question
How does income inequality predict ambivalence in the Stereo Content Model using major U.S. cities as target populations? Written as a question Unclear wording How does income inequality affect ambivalence in high-density urban areas?
Considers relationships among multiple concepts Population is unclear
Why are mental health rates higher in white foster children than African Americans and other races? Written as a question Concepts are not clear How does race impact rates of mental health diagnosis for children in foster care?
Not written as a yes/no question Does not contain a target population

Making it more specific

A good research question should also be specific and clear about the concepts it addresses. A student investigating gender and household tasks knows what they mean by “household tasks.” You likely also have an impression of what “household tasks” means. But are your definition and the student’s definition the same? A participant in their study may think that managing finances and performing home maintenance are household tasks, but the researcher may be interested in other tasks like childcare or cleaning. The only way to ensure your study stays focused and clear is to be specific about what you mean by a concept. The student in our example could pick a specific household task that was interesting to them or that the literature indicated was important—for example, childcare. Or, the student could have a broader view of household tasks, one that encompasses childcare, food preparation, financial management, home repair, and care for relatives. Any option is probably okay, as long as the researcher is clear on what they mean by “household tasks.” Clarifying these distinctions is important as we look ahead to specifying how your variables will be measured in Chapter 11 .

Table 9.2 contains some “watch words” that indicate you may need to be more specific about the concepts in your research question.

Table 9.2 “Watch words” in explanatory research questions
Factors, Causes, Effects, Outcomes What causes or effects are you interested in? What causes and effects are important, based on the literature in your topic area? Try to choose one or a handful you consider to be the most important.
Effective, Effectiveness, Useful, Efficient Effective at doing what? Effectiveness is meaningless on its own. What outcome should the program or intervention have? Reduced symptoms of a mental health issue? Better socialization?
Etc., and so forth Don’t assume that your reader understands what you mean by “and so forth.” Remember that focusing on two or a small handful concepts is necessary. Your study cannot address everything about a social problem, though the results will likely have implications on other aspects of the social world.

It can be challenging to be this specific in social work research, particularly when you are just starting out your project and still reading the literature. If you’ve only read one or two articles on your topic, it can be hard to know what you are interested in studying. Broad questions like “What are the causes of chronic homelessness, and what can be done to prevent it?” are common at the beginning stages of a research project as working questions. However, moving from working questions to research questions in your research proposal requires that you examine the literature on the topic and refine your question over time to be more specific and clear. Perhaps you want to study the effect of a specific anti-homelessness program that you found in the literature. Maybe there is a particular model to fighting homelessness, like Housing First or transitional housing, that you want to investigate further. You may want to focus on a potential cause of homelessness such as LGBTQ+ discrimination that you find interesting or relevant to your practice. As you can see, the possibilities for making your question more specific are almost infinite.

Quantitative exploratory questions

In exploratory research, the researcher doesn’t quite know the lay of the land yet. If someone is proposing to conduct an exploratory quantitative project, the watch words highlighted in Table 9.2 are not problematic at all. In fact, questions such as “What factors influence the removal of children in child welfare cases?” are good because they will explore a variety of factors or causes. In this question, the independent variable is less clearly written, but the dependent variable, family preservation outcomes, is quite clearly written. The inverse can also be true. If we were to ask, “What outcomes are associated with family preservation services in child welfare?”, we would have a clear independent variable, family preservation services, but an unclear dependent variable, outcomes. Because we are only conducting exploratory research on a topic, we may not have an idea of what concepts may comprise our “outcomes” or “factors.” Only after interacting with our participants will we be able to understand which concepts are important.

Remember that exploratory research is appropriate only when the researcher does not know much about topic because there is very little scholarly research. In our examples above, there is extensive literature on the outcomes in family reunification programs and risk factors for child removal in child welfare. Make sure you’ve done a thorough literature review to ensure there is little relevant research to guide you towards a more explanatory question.

  • Descriptive quantitative research questions are helpful for community scans but cannot investigate causal relationships between variables.
  • Explanatory quantitative research questions must include an independent and dependent variable.
  • Exploratory quantitative research questions should only be considered when there is very little previous research on your topic.
  • Identify the type of research you are engaged in (descriptive, explanatory, or exploratory).
  • Create a quantitative research question for your project that matches with the type of research you are engaged in.

Preferably, you should be creating an explanatory research question for quantitative research.

9.4 Qualitative research questions

  • List the key terms associated with qualitative research questions
  • Distinguish between qualitative and quantitative research questions

Qualitative research questions differ from quantitative research questions. Because qualitative research questions seek to explore or describe phenomena, not provide a neat nomothetic explanation, they are often more general and openly worded. They may include only one concept, though many include more than one. Instead of asking how one variable causes changes in another, we are instead trying to understand the experiences ,  understandings , and  meanings that people have about the concepts in our research question. These keywords often make an appearance in qualitative research questions.

Let’s work through an example from our last section. In Table 9.1, a student asked, “What is the relationship between sexual orientation or gender identity and homelessness for late adolescents in foster care?” In this question, it is pretty clear that the student believes that adolescents in foster care who identify as LGBTQ+ may be at greater risk for homelessness. This is a nomothetic causal relationship—LGBTQ+ status causes changes in homelessness.

However, what if the student were less interested in  predicting  homelessness based on LGBTQ+ status and more interested in  understanding  the stories of foster care youth who identify as LGBTQ+ and may be at risk for homelessness? In that case, the researcher would be building an idiographic causal explanation . The youths whom the researcher interviews may share stories of how their foster families, caseworkers, and others treated them. They may share stories about how they thought of their own sexuality or gender identity and how it changed over time. They may have different ideas about what it means to transition out of foster care.

how do research questions start

Because qualitative questions usually center on idiographic causal relationships, they look different than quantitative questions. Table 9.3 below takes the final research questions from Table 9.1 and adapts them for qualitative research. The guidelines for research questions previously described in this chapter still apply, but there are some new elements to qualitative research questions that are not present in quantitative questions.

  • Qualitative research questions often ask about lived experience, personal experience, understanding, meaning, and stories.
  • Qualitative research questions may be more general and less specific.
  • Qualitative research questions may also contain only one variable, rather than asking about relationships between multiple variables.
Table 9.3 Quantitative vs. qualitative research questions
How does witnessing domestic violence impact a child’s romantic relationships in adulthood? How do people who witness domestic violence understand its effects on their current relationships?
What is the relationship between sexual orientation or gender identity and homelessness for late adolescents in foster care? What is the experience of identifying as LGBTQ+ in the foster care system?
How does income inequality affect ambivalence in high-density urban areas? What does racial ambivalence mean to residents of an urban neighborhood with high income inequality?
How does race impact rates of mental health diagnosis for children in foster care? How do African-Americans experience seeking help for mental health concerns?

Qualitative research questions have one final feature that distinguishes them from quantitative research questions: they can change over the course of a study. Qualitative research is a reflexive process, one in which the researcher adapts their approach based on what participants say and do. The researcher must constantly evaluate whether their question is important and relevant to the participants. As the researcher gains information from participants, it is normal for the focus of the inquiry to shift.

For example, a qualitative researcher may want to study how a new truancy rule impacts youth at risk of expulsion. However, after interviewing some of the youth in their community, a researcher might find that the rule is actually irrelevant to their behavior and thoughts. Instead, their participants will direct the discussion to their frustration with the school administrators or the lack of job opportunities in the area. This is a natural part of qualitative research, and it is normal for research questions and hypothesis to evolve based on information gleaned from participants.

However, this reflexivity and openness unacceptable in quantitative research for good reasons. Researchers using quantitative methods are testing a hypothesis, and if they could revise that hypothesis to match what they found, they could never be wrong! Indeed, an important component of open science and reproducability is the preregistration of a researcher’s hypotheses and data analysis plan in a central repository that can be verified and replicated by reviewers and other researchers. This interactive graphic from 538 shows how an unscrupulous research could come up with a hypothesis and theoretical explanation  after collecting data by hunting for a combination of factors that results in a statistically significant relationship. This is an excellent example of how the positivist assumptions behind quantitative research and intepretivist assumptions behind qualitative research result in different approaches to social science.

  • Qualitative research questions often contain words or phrases like “lived experience,” “personal experience,” “understanding,” “meaning,” and “stories.”
  • Qualitative research questions can change and evolve over the course of the study.
  • Using the guidance in this chapter, write a qualitative research question. You may want to use some of the keywords mentioned above.

9.5 Evaluating and updating your research questions

  • Evaluate the feasibility and importance of your research questions
  • Begin to match your research questions to specific designs that determine what the participants in your study will do

Feasibility and importance

As you are getting ready to finalize your research question and move into designing your research study, it is important to check whether your research question is feasible for you to answer and what importance your results will have in the community, among your participants, and in the scientific literature

Key questions to consider when evaluating your question’s feasibility include:

  • Do you have access to the data you need?
  • Will you be able to get consent from stakeholders, gatekeepers, and others?
  • Does your project pose risk to individuals through direct harm, dual relationships, or breaches in confidentiality? (see Chapter 6 for more ethical considerations)
  • Are you competent enough to complete the study?
  • Do you have the resources and time needed to carry out the project?

Key questions to consider when evaluating the importance of your question include:

  • Can we answer your research question simply by looking at the literature on your topic?
  • How does your question add something new to the scholarly literature? (raises a new issue, addresses a controversy, studies a new population, etc.)
  • How will your target population benefit, once you answer your research question?
  • How will the community, social work practice, and the broader social world benefit, once you answer your research question?
  • Using the questions above, check whether you think your project is feasible for you to complete, given the constrains that student projects face.
  • Realistically, explore the potential impact of your project on the community and in the scientific literature. Make sure your question cannot be answered by simply reading more about your topic.

Matching your research question and study design

This chapter described how to create a good quantitative and qualitative research question. In Parts 3 and 4 of this textbook, we will detail some of the basic designs like surveys and interviews that social scientists use to answer their research questions. But which design should you choose?

As with most things, it all depends on your research question. If your research question involves, for example, testing a new intervention, you will likely want to use an experimental design. On the other hand, if you want to know the lived experience of people in a public housing building, you probably want to use an interview or focus group design.

We will learn more about each one of these designs in the remainder of this textbook. We will also learn about using data that already exists, studying an individual client inside clinical practice, and evaluating programs, which are other examples of designs. Below is a list of designs we will cover in this textbook:

  • Surveys: online, phone, mail, in-person
  • Experiments: classic, pre-experiments, quasi-experiments
  • Interviews: in-person or via phone or videoconference
  • Focus groups: in-person or via videoconference
  • Content analysis of existing data
  • Secondary data analysis of another researcher’s data
  • Program evaluation

The design of your research study determines what you and your participants will do. In an experiment, for example, the researcher will introduce a stimulus or treatment to participants and measure their responses. In contrast, a content analysis may not have participants at all, and the researcher may simply read the marketing materials for a corporation or look at a politician’s speeches to conduct the data analysis for the study.

I imagine that a content analysis probably seems easier to accomplish than an experiment. However, as a researcher, you have to choose a research design that makes sense for your question and that is feasible to complete with the resources you have. All research projects require some resources to accomplish. Make sure your design is one you can carry out with the resources (time, money, staff, etc.) that you have.

There are so many different designs that exist in the social science literature that it would be impossible to include them all in this textbook. The purpose of the subsequent chapters is to help you understand the basic designs upon which these more advanced designs are built. As you learn more about research design, you will likely find yourself revising your research question to make sure it fits with the design. At the same time, your research question as it exists now should influence the design you end up choosing. There is no set order in which these should happen. Instead, your research project should be guided by whether you can feasibly carry it out and contribute new and important knowledge to the world.

  • Research questions must be feasible and important.
  • Research questions must match study design.
  • Based on what you know about designs like surveys, experiments, and interviews, describe how you might use one of them to answer your research question.
  • You may want to refer back to Chapter 2 which discusses how to get raw data about your topic and the common designs used in student research projects.

Media Attributions

  • patrick-starfish-2062906_1920 © Inspired Images is licensed under a CC0 (Creative Commons Zero) license
  • financial-2860753_1920 © David Schwarzenberg is licensed under a CC0 (Creative Commons Zero) license
  • target-group-3460039_1920 © Gerd Altmann is licensed under a CC0 (Creative Commons Zero) license
  • Not familiar with SpongeBob SquarePants? You can learn more about him on Nickelodeon’s site dedicated to all things SpongeBob:  http://www.nick.com/spongebob-squarepants/ ↵
  • Focus on the Family. (2005, January 26). Focus on SpongeBob.  Christianity Today . Retrieved from  http://www.christianitytoday.com/ct/2005/januaryweb-only/34.0c.html ↵
  • BBC News. (2005, January 20). US right attacks SpongeBob video. Retrieved from:  http://news.bbc.co.uk/2/hi/americas/4190699.stm ↵
  • In fact, an MA thesis examines representations of gender and relationships in the cartoon: Carter, A. C. (2010).  Constructing gender and   relationships in “SpongeBob SquarePants”: Who lives in a pineapple under the sea . MA thesis, Department of Communication, University of South Alabama, Mobile, AL. ↵

research questions that can be answered by systematically observing the real world

unsuitable research questions which are not answerable by systematic observation of the real world but instead rely on moral or philosophical opinions

the group of people whose needs your study addresses

attempts to explain or describe your phenomenon exhaustively, based on the subjective understandings of your participants

"Assuming that the null hypothesis is true and the study is repeated an infinite number times by drawing random samples from the same populations(s), less than 5% of these results will be more extreme than the current result" (Cassidy et al., 2019, p. 233).

whether you can practically and ethically complete the research project you propose

the impact your study will have on participants, communities, scientific knowledge, and social justice

Graduate research methods in social work Copyright © 2021 by Matthew DeCarlo, Cory Cummings, Kate Agnelli is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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  • CQ Researcher Plus Archive This link opens in a new window The CQ Researcher is a collection of reports covering political and social issues, with regular reports on topics in health, international affairs, education, the environment, technology and the U.S. economy.

Use  NU Search  to browse for books, reference entries, and periodicals to build background information.

After you have an initial project idea, you can think deeper about the idea by developing a "Topic + Question + Significance" sentence. This formula came from Kate Turabian's  Student's Guide to Writing College Papers . Turabian notes that you can use it plan and test your question, but do not incorporate this sentence directly into your paper (p. 13):

TOPIC: I am working on the topic of __________, QUESTION: because I want to find out __________, SIGNIFICANCE: so that I can help others understand __________.

Remember : the shorter your final paper, the narrower your topic needs to be. Having trouble?

  • Which specific subset of the topic you can focus on? Specific people, places, or times?
  • Is there a cause and effect relationship you can explore?
  • Is there something about this topic that is not addressed in scholarship?

Turabian, Kate L.  Student's Guide to Writing College Papers . 4th edition. Chicago: University of Chicago Press. 2010.

How do you move from a research question to searching in a database? You first have to pick out keywords from your research question.

  • Evaluating Sources
  • Academic vs. Popular Publications
  • Primary vs. Secondary Sources
  • Video: Types of Scholarly Articles

When evaluating a source of information, consider both the content of the source itself and  the context in which the source was created.  

CONTENT 

  •  What does it say? What is its main point or argument? Relevance to your topic? What new information, facts, or opinions does it include? 
  •  Where did you find it? Where was it published? 
  •  When was it written? Within the past few days, weeks, or years? Is it historical? Has its information changed over time? 
  •  Who created this information? What are their credentials? 
  •  Why does this source exist? Is its purpose to inform, persuade, or entertain? 
  •  How does it incorporate data or evidence? What kinds of evidence?

CONTEXT  

  •  What is the audience for this source? General readers, people who work in a specific field, academics? Does it assume previous knowledge? 
  •  Where can you find other information about this topic? 
  •  When was this information last updated? Has it been revised, redacted, or challenged? 
  •  Who is missing from the conversation? Does it include opposing viewpoints, marginalized voices, or global perspectives? 
  •  Why do you need this information? Is it for an academic assignment, work project, personal decision-making, or to share with others?* 
  •  How did the information find you?  Was it through a relevance-ranked search, social media algorithm, advertising cookie, or press release? 

 *Sources that may be appropriate for sharing with others, deepening personal understanding, or decision-making may not be appropriate for an academic assignment or work presentation. When in doubt, check with your librarian or professor for more guidance! 

Adapted from  Beyond the Source  created by the DePaul University Libraries .

Not all "articles" are the same! They have different purposes and different "architecture".

  • Original article – information based on original research
  • Case reports – usually of a single case
  • Technical notes -  describe a specific technique or procedure
  • Pictorial essay – teaching article with images
  • Review – detailed analysis of recent research on a specific topic
  • Commentary – short article with author’s personal opinions
  • Editorial – often short review or critique of original articles
  • Letter to the Editor – short & on subject of interest to readers

Peh, WCG and NG, KH. (2008) "Basic Structure and Types of Scientific Papers." Singapore Medical Journal , 48 (7) : 522-525.  http://smj.sma.org.sg/4907/4907emw1.pdf  accessed 4/24/19.

  • What are the differences between types of articles? "Scholarly articles," "trade journals," "popular magazines," and "newspapers" are all referred to as "articles" - pretty confusing, right?! Check out this table which distinguishes between the different kinds of "articles" that could be useful sources.

Primary sources  provide the raw data you use to support your arguments. Some common types of primary resources include manuscripts, diaries, court cases, maps, data sets, experiment results, news stories, polls, or original research.  One other way to think about primary sources is  the author was there .

Secondary sources  analyze primary sources, using primary source materials to answer research questions.  Secondary sources may analyze, criticize, interpret or summarize data from primary sources. The most common secondary resources are books, journal articles, or reviews of the literature. 

Depending on the subject in which you are doing your research, what counts as a primary or secondary source can vary!  Here are some examples of types of sources that relate to dragons in different disciplines:

If your class is in... Primary Source Example Secondary Source Example
English
Anthropology

(photo)

Biology ...

There are many types of primary resources, so it is important to define your parameters by:

  • Discipline (e.g. art, history, physics, political science)
  • Format (e.g. book, manuscript, map, photograph)
  • Type of information you need (e.g. numerical data, images, polls, government reports, letters)

Look at the  Primary and Secondary Sources  guide for more clarification on what primary and secondary sources are in different disciplines! 

  • Find Articles
  • Videos: Books at NU and Other Libraries
  • Find Literature Reviews

Northwestern has access to millions of articles not available through Google!

From the library website , enter your keywords into the NUSearch search box. All results with those keywords in the title or description will appear in the search results. Limit your results to "Peer-reviewed Journals" for scholarly articles.

For a more specific search,  go to one of the Libraries' many scholarly databases. If you know the name of your database, find it with  Databases A-Z . Find subject-specific lists of databases in our  Research Guides.

Searching a scholarly database is different from using a Google search. When searching: 

  • Use an advanced search, which  allows you to search for multiple keywords. "AND" allows you to enter more than one term in multiple search boxes to focus your search (e.g. apples AND oranges) for articles about both. "OR" broadens your results (e.g. apples OR oranges) for articles about either. 
  • The results may link to a full-text version of the article, but if one is not available, the library can likely get it for you! Clicking the "Find it @ NU" button  on the database's left-hand navigation will display other Northwestern databases that may have access to it. If we don't have access to the article, request it through Interlibrary Loan. 

Locating Books

To locate a book, use the NUsearch.  The catalog will tell you the location and call number for retrieval. You can also request for books to be pulled and picked up at the Circulation desk of your choosing.

Borrowing Materials from other Institutions

Need to borrow a book Northwestern does not own or have an article PDF scanned and sent to you? Log into (or create) your interlibrary loan account.  You may also check the status of your interlibrary loan requests here. Contact the Interlibrary Loan Department for more assistance.

  • Interlibrary Loan Department

  • Annual Reviews The Annual Reviews provide substantially researched articles written by recognized scholars in a wide variety of disciplines that summarize the major research literature in the field. These are often a good place to start your research and to keep informed about recent developments.
  • Oxford Handbooks Online Scholarly reviews of research in 15 subject fields including: Archaeology, Business/Management, Classical Studies, Criminology/Criminal Justice, Economics/Finance, History, Law, Linguistics, Literature, Music, Neuroscience, Philosophy, Physical Sciences, Political Science, Psychology, Religion, Sociology.

Search for literature review articles in subject databases:

  • Type the phrase "Literature Review" (with quotation marks) as a search term OR
  • Look to see if there is an option to limit your search results by  Document Type  (this may appear underneath the search box or among the filters on the left side of the search results display).

how do research questions start

Be careful The document type "Review" is often used and may identify articles that are book reviews, software reviews or reviews of films, performances, art exhibits, etc.

how do research questions start

Need Help? Ask Your Librarian

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  • URL: https://libguides.northwestern.edu/start-research

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How Does Research Start?

How does research start.

Clinical research aims to deliver healthcare advancements that are safe, beneficial, and cost-effective ( Ford & Norrie, 2016 ). Research requires a methodical approach to develop studies that generate high-quality evidence to support changes in clinical practice. The method is a step-wise process that attempts to limit the chances of errors, random and systematic, which can compromise conclusions ( Cummings, 2013 ) and invalidate findings. As healthcare professionals, nurses need to be versed in understanding the vast amount of information and available research in their field ( Pollock & Berge, 2018 ) to find the best evidence to guide their clinical practice and/or to develop their research. However, to effectively use the literature, it is imperative to understand the principles of critical appraisal and basic study designs.

There are many roles for nurses in research. Nurses can be consumers of research, by staying abreast of the current issues and trends in their specialty area; a nurse champion initiating quality improvement projects guided by the best clinical evidence ( Luz, Shadmi, & Drach-Zahavy, 2019 ) ( White, 2011 ); a member of an interprofessional research team helping to address a complex health problem; or an independent nurse scientist developing their scientific inquiry. Regardless of the nurse’s role in research, a common goal of clinical research is to understand health and illness and, to discover novel methods to detect, diagnose, treat, and prevent disease ( NCI, 2018 ).

This column is the first in a series focusing on the concepts of clinical research using a step by step approach. Each column will build upon earlier columns to provide an overview of the essential components of clinical research. The goal of the columns is to discuss the concepts that underpin evidence-based practice from research designs to data interpretation. Each article can serve as a review of the elements used to develop clinical research. The focus of this inaugural column is how to start the research process, which involves the identification of the topic of interest and the development of a well-defined research question. This article also discusses methods of how to formulate quantitative and qualitative research questions.

The inspiration for the Topic

The motivation to explore an area of inquiry often starts from an observation that leads one to question why does that occur or what if we did this instead? Speaking to patients and hearing their concerns about managing specific conditions or symptoms is another way to get inspired. Exploring new technologies, successful techniques, and procedures from other fields or disciplines and adapting them in a different area could be another source for new insights and discoveries ( Cummings, 2013 ). For example, those working in a cardiac setting may take an interest in fitness watches to monitor adherence to a walking program to reduce blood pressure and body weight. The ease of use, cost, and availability of fitness watches may be the draw to this technology. Staying curious and willing to explore ideas to solve or understand clinical issues is vital in engaging in clinical research since the goal of research is to improve the lives of patients.

Developing a research project requires knowing in depth the chosen area of inquiry (i.e., etiology, and treatment of hypertension). Methods to get immersed in the topic of interest include speaking to experts in the field and conducting a comprehensive literature review. Reading narrative review (NR) articles is one approach for updates on the latest issues and trends in the area of interest. NRs can address clinical, background, or theoretical questions. It can also summarize current findings, identify the gaps in research, and provide suggestions for the next steps in research ( Ferrari, 2015 ). On the downside, NRs can be biased based on the author(s) experience and interpretation of findings ( Pae, 2015 ). Systematic reviews (SR), another summary paper, differs from NRs, in that it uses a systematic approach to select, appraise, and evaluate the published reports ( Armstrong, Hall, Doyle, & Waters, 2011 ).

SRs start with a defined clinical question that is answered during the review ( Hoffmann et al., 2017 ). SRs use specific strategies for the inclusion criteria of papers to include or not to include. SRs help to understand what works or do not work in terms of intervention based-research ( Uman, 2011 ). SRs are excellent resources if your area of inquiry is leading towards an intervention based project. (See Table 1 for Classifications of Interventions).

Classifications Interventional Studies (Clinical Trials)

Category of Interventional StudiesExamples for Each Category
Treatment TrialsTesting of new medications, combination medications, new surgical procedure, dietary intervention
Prevention TrialsTesting of lifestyle changes, vaccines, medications
Screening TrialsTesting best approaches to screen or detect for health conditions
Diagnostic TrialsTesting procedures to diagnose specific conditions
Quality of Life TrialsExplore methods to best support individuals with chronic illness

Source: ( National Institutes of Health (NIH, 2019 )

Reviewing citations from published papers is another method to find relevant publications. Highly cited publications in a particular area could indicate a landmark paper, wherein the author(s) may have made an important discovery or identified a critical issue in the area. An essential goal of the literature review is to ensure that previously conducted studies are located and understood. Previous studies provide insight into recent discoveries, as well as dilemmas and challenges encountered in conducting the research.

The Research Question

The two branches of research methods are experimental and observational. Under the experimental methods, randomized controlled trials and non-randomized controlled trials belong in this category, while the observational methods include analytical studies with control groups and descriptive studies with no control groups. The analytical studies are cohort and case-control studies and descriptive studies are ecological, cross-sectional and case reports. Despite the differences in research methods, the common thread among the various types of research is the research question. The question helps guide the study design and is the foundation for developing the study. In the health sciences, the question needs to pass the “So what?” test. In that, is the issue relevant and lead to the advancement of the field and feasible in terms of conducting the study? Cummings and colleagues ( Cummings, 2013 ) use the mnemonic FINER (Feasible, Interesting, Novel, Ethical, Relevant) to define the characteristics of a good research question.

Feasibility

Feasibility is a critical element of research. Research questions must be answerable and focused on using methods to measure or quantify change or outcome. For example, assessing blood pressure for a study designed to lower hypertension is feasible, because methods to measure blood pressure and results associated with normal, and stages of hypertension are established. For studies requiring human study participants, approaches to recruiting and to enrolling them into the research need careful planning. Strategies must consider where and how to recruit the best study participants who fit the study population under investigation. An adequate number of study participants must be available to implement the study. The allotted timeframe to complete the study, the workforce to perform the study, and the budget to conduct the investigation must also be realistic. Research studies funded by private or public sponsors usually have timeframes to complete an investigation (2 years, three years). Funders can also request for a timeline showing when aspects of the research are achieved (institutional review board approval, recruitment of participants, data analysis).

Interesting

Several reasons may drive interest in an area of inquiry. Cummings and colleagues ( Cummings, 2013 ), use the term Interesting to refer to an area of importance for the investigator to examine. For some investigators, an experience or an observation drives them to evaluate the underpinnings of a situation or condition. While for some, obtaining financial support either through private or public funding is an important consideration, and for others, the research question is the logical next step in their program of research.

Novel research implies that new information contributes to or advances a field of inquiry. It can also mean that research confirms or refutes earlier results. Replicating past research is appropriate to validate scientific findings. When repeating studies, improving previously used research methods (i.e., increase sample size, outcome measures, increase follow-up period) can strengthen the project. For example, a study replicating a hypertension study may add a way to physiologically assess dietary sodium intake instead of only collecting dietary food records to determine sodium intake.

Ethical research is mandatory, from the protection of human and animal subjects to the data collection, storage, and reporting of research results ( Applebaum, 2005 ; Grady, 2015 ). Research studies must obtain institutional review board (IRB) approval before proceeding with the investigation. IRB is known as an ethics committee. The committee reviews the proposed research plan to ensure that it has adequate safeguards for the well-being of the study participants, as well as evaluates the risk-benefits of the proposed study. If the level of the risk outweighs the benefits of the outcome, the IRB may require changes to the research plan to improve the safety profile or reject the study. For example, an IRB will not approve a study proposing to use a placebo when well-established and effective treatments are available. The National Institutes of Health (NIH) offers an excellent educational resource, titled, Clinical Research Training . This training is a free online tutorial for ethics, patient safety, protocol implementation, and regulatory research ( https://crt.nihtraining.com/login.php ). Registration is required to enter the NIH portal, and the course takes approximately three-four hours to complete.

Relevant research questions address critical issues. It will add to the current knowledge in the field. It may also change clinical practice or influence policy. The questions must be timely and appropriate for the study population under investigation. In continuing the hypertension example from above, for individuals diagnosed with hypertension, it is recognized that reducing the dietary intake of sodium and increasing potassium can lower blood pressure and reduce the risk for heart disease and stroke ( McDonough, Veiras, Guevara, & Ralph, 2017 ). Therefore, an investigator should target both the dietary intakes of sodium and potassium if conducting a dietary study to reduce blood pressure. Focusing solely on lowering dietary sodium intake does not take into consideration the best available evidence in the field.

Guidelines for Question Development: PICO, PEO

Guidelines are available to help frame the research question that clarifies the concepts of interest; common frameworks include PICO and PEO. PICO is best suited for quantitative studies, while PEO for qualitative studies ( Methley, Campbell, Chew-Graham, McNally, & Cheraghi-Sohi, 2014 ). Quantitative and qualitative methodologies view the research approach using different lenses. In quantitative research, numerical data is produced necessitating statistical analysis. While qualitative research generates themes using words, the outcome of interest for these studies is understanding phenomena and experiences. It is essential to recognize that some topics will not fit the PICO and PEO frameworks. Novice researchers should seek consultation from a mentor or academic research advisor to formulate the research question.

PICO incorporates the following components P opulation, I ntervention, C omparison, and O utcomes. Population considers the persons or community affected with a specific health condition or problem (i.e., middle-aged adults, aged 45-65 with stage 1 hypertension; older adults, aged 65 and older with stage 1 hypertension living in nursing homes). Intervention is the process or action under investigation in a clinical study. Interventions include pharmaceutical agents, devices, and procedures, such as education about diet or exercise. The intervention under study can be investigational or already available to consumers or healthcare professionals for use ( NLM, 2019 ). Comparison is the group assessed against the intervention (i.e., vegan diet versus the Mediterranean style diet). Outcome is the planned measure to determine the effect of an intervention on the population under study. Using the vegan versus Mediterranean style diet example, the Outcome of interest could be the percent of body weight loss and reduction of blood pressure.

PEO includes the following elements P opulation, E xposure, and O utcome. Population centers on those affected and their problems (i.e., middle-aged adults who smoke with hypertension). Exposure focuses on the area of interest (i.e., experience with smoking cessation programs; triggers of smoking). The Exposure viewpoint depends on the framing or wording of the research question and the goals of the project since qualitative studies can denote a broad area of research or specific sub-categories of topics ( Creswell, 2013 ). Outcome using the PEO model might examine a person’s experience with smoking cessation and the themes associated with quitting and relapsing. Since the PEO model is best suited for qualitative studies, Outcome tends to have elements of defining a person’s experiences or discovering processes that happen in specific locations or context ( Doody & Bailey, 2016 ). (See Table 2 for Sample Questions Using PICO and PEO).

Sample Questions Using PICO and PEO

PICO – Quantitative Designs
ComponentTipExample
opulationStart by asking, “How would I describe the group of patients I want to study? What are their ages, symptoms, gender, etc.?”Middle-aged adults with stage 1 hypertension
nterventionAsk, “What intervention am I considering using?”Lower Sodium (1,500 mg) Dietary Approaches to Stop Hypertension (DASH) diet with 4.7 mg of potassium.
omparisonAsk, “What is the other comparative intervention I want to use?”Standard (2,300 mg of sodium) DASH diet with 4.7 mg of potassium.
utcomeAsk, “What do I want to accomplish?”Reduction in blood pressure from the baseline level
PICO Question: How does the lower sodium DASH diet with 4.7 mg of potassium compared with the standard DASH diet with 4.7 mg of potassium in lowering blood pressure among middle-aged adults with stage 1 hypertension?
PEO – Qualitative Designs
ComponentTipExample
opulationStart by asking, “How would I describe the group of patients or community I want to study? What are their ages, symptoms, gender, etc.?”Middle-aged adults with stage 1 hypertension who smoke daily
xposureAsk, “What condition or action am I interested in studying?”smoking behaviors
utcomeAsk, “What experiences or themes do I want to understand?”attitude towards quitting
PEO Question: What are the attitudes of middle-aged adults who smoke daily with stage 1 hypertension towards smoking cessation?

To start in research, find an area of interest to study. For some, the inspiration for research comes from observations and experiences from the work-setting, colleagues, investigations from other fields, and past research. Before delving into developing a research protocol, master the subject of interest by speaking with experts, and understand the literature in the field. Use the FINER mnemonic as a guide to determine if the research question can pass the “So what?” test and use the PICO or PEO models to structure the research question. Formulating the appropriate research question is vital because the question is the starting point to select the design of the study, the population of interest, interventions, exposure, and outcomes.

Acknowledgments

This manuscript is supported in part by grant # UL1TR001866 from the National Center for Advancing Translational Sciences (NCATS), National Institutes of Health (NIH) Clinical and Translational Science Award (CTSA) program.

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How To Do Survey Research? All Questions Answered

Survey research - cover photo

Thanks to survey research, we can learn what a group of people thinks and feels. It’s useful for making good decisions.

In this article, we’ll show you how to do survey research step-by-step. You’ll also learn why survey research is important and who can benefit from it.

Let’s get started:

What is survey research?

A man doing survey research

Survey research is all about gathering data from a specific group to get insights into different topics. It’s a go-to method for understanding opinions, behaviors, and traits in a target population. You’ll see it used in many fields like market research, public health, and social sciences.

This approach is popular because professionals can figure out what people think, how they act, and what makes them tick. Whether you’re trying to gauge customer satisfaction , public health trends, or social attitudes, surveys are a handy tool.

It’s a straightforward way to get the information you need to make decisions and understand your audience better.

Key characteristics of survey research

Survey research is unique because it’s systematic . Researchers use popular methods for survey research like online, phone, and in-person surveys to reach their audience.

A good survey has a mix of question types, including open-ended ones, to get a wide range of answers.

Surveys can focus on the whole population or just a sample. Getting a representative sample is key for accurate results. Researchers then analyze the data to find useful insights. This helps them understand trends and behaviors in the group they studied.

Advantages of survey research for businesses and researchers

Survey research has many perks for businesses and researchers. One big advantage is its flexibility in how surveys are done. From phone surveys to mobile surveys, and mixed-mode surveys that combine different techniques, there are many ways to reach people and gather data effectively.

Businesses can get a competitive edge with survey research. For instance, panel surveys collect data from a specific group over time, helping track changes in consumer behavior and preferences. This ongoing data collection can inform product development, marketing strategies, and customer service improvements.

Researchers also gain from survey research’s ability to provide comprehensive data. Census surveys aim to gather info from the entire population and are invaluable for large-scale studies. Survey research centers, like those at universities or places like Sage Publications, often use these methods for extensive projects that add to academic knowledge and have practical applications.

How to do survey research? A step-by-step guide

 Conducting survey research is easier than it sounds.

Check out our detailed step-by-step guide describing each step in an easily understandable format:

Step 1: Define the research objective

  • Identifying the purpose of the survey

Before starting your survey research, be sure to pinpoint the survey’s purpose. Are you looking to gather consumer feedback , understand employee satisfaction, or explore market trends? Clarifying the objective helps focus the entire project.

  • Determining the key characteristics and target audience

Next, identify the key characteristics of your target audience. Who are you trying to reach? Age, gender, location, and occupation can all be relevant factors. Knowing your audience is great for tailoring your questions and survey approach.

Step 2: Choose the type of survey

  • Overview of different types of survey research

Surveys come in various forms, each suitable for different research needs. Some common survey methods include online surveys, telephone surveys, postal surveys, and person surveys.

  • Census surveys vs. sample surveys

Census surveys aim to gather data from the entire population, while sample surveys focus on a subset. Each has its pros and cons, depending on the research scope and resources.

  • Methods of survey administration

Online surveys : convenient and cost-effective for reaching a large audience.

Telephone surveys : useful for detailed responses but can be time-consuming.

Postal surveys : traditional method, still valuable for certain demographics.

Person surveys : face-to-face interaction can yield in-depth insights.

Mobile surveys : great for quick feedback on the go.

Mixed-mode surveys : combining different methods can improve response rates and data quality.

Step 3: Design the survey

  • Crafting clear and concise questions

Well-crafted questions are the backbone of survey research. Aim for clarity and brevity to avoid confusing respondents.

  • Using a variety of question types: open-ended questions, closed-ended questions

Incorporate both open-ended questions for detailed feedback and closed-ended questions for quantitative analysis. This mix lets you cover different aspects of the research topic.

  • Tips for effective survey design

Avoid leading questions that can bias survey responses. Group similar questions to maintain a logical flow. Pre-test the survey with a small group to catch any issues.

Step 4: Select the survey respondents

  • Defining the entire population vs. target population

Determine if you need data from the entire population or a specific target group. This decision influences your sampling strategy.

  • Choosing a representative sample

A representative sample reflects the broader population. Avoiding bias in survey research is key to obtaining valid results.

  • Methods for sampling: random sampling, stratified sampling

Random sampling : each individual has an equal chance of being selected.

Stratified sampling : divides the population into subgroups and samples each proportionally.

Step 5: Administer the survey

  • Best practices for conducting online surveys

Make surveys user-friendly with a clean layout and easy navigation. Personalize invitations to boost participation.

  • Effective methods for phone and postal surveys

Use a script for phone surveys to maintain consistency. For postal surveys, include a return envelope to encourage responses.

  • Using survey software for efficient administration

Survey software can streamline the data collection process, track response rates, and manage survey distribution.

Step 6: Collect and analyze the data

  • Techniques for data collection

Follow up with non-respondents to improve response rates. Use multiple reminders if necessary.

  • Analyzing survey results for actionable insights

Data analysis should focus on identifying trends and patterns. Software tools can assist in visualizing the data and spotting correlations.

Step 7: Report the findings

  • Presenting data in a clear and meaningful way

Use charts, graphs, and tables to present data visually. This makes complex information more digestible.

  • Using visual aids to enhance understanding

Visual aids help highlight key findings and support your conclusions.

  • Drawing conclusions and making recommendations

Summarize the findings, highlight applications of survey research, and suggest practical steps based on the data.

Check this out: online survey examples and templates

Differences between qualitative and quantitative survey research

Survey research comes in two flavors: qualitative and quantitative .

Qualitative research digs into the reasons and motivations behind what people do. It uses open-ended questions, letting respondents share detailed, narrative responses. This approach gives deep, nuanced insights but usually involves a smaller group of people.

Quantitative research, on the other hand, deals with numbers. It uses structured surveys with closed-ended questions to collect data that can be crunched statistically. This method works with larger groups and provides generalizable results. It’s great for measuring how common certain behaviors or opinions are in a population.

Importance of understanding human behavior

Survey research is important because it lets us see the complexities of human behavior. 

As a result of collecting and analyzing responses from a target population, researchers can uncover patterns, preferences, and motivations. 

This understanding is essential for fields ranging from marketing to public policy, as it shapes strategies and decisions.

How survey research provides actionable insights

Survey research is a great way to get actionable insights. By gathering data directly from people, researchers can make decisions based on real-world information. 

For example, using quantitative methods, businesses can spot market trends, customer preferences, and areas for improvement. These insights aren’t just theoretical – they lead to practical steps that can improve products, services, and strategies.

Who can benefit from survey research?

A group of people doing a survey research

#1 Market research firms

Market research firms live and breathe data. They use survey research to understand consumer behavior and preferences. 

By gathering insights through various methods, such as online surveys and phone surveys, these firms help businesses tailor their products and marketing strategies. 

You get to know your customers better, making it easier to meet their needs and stay ahead of the competition.

#2 Educational institutions

Schools, colleges, and universities rely on survey research to improve educational outcomes. They collect feedback from students, parents, and staff to identify areas for improvement. 

Whether it’s course content, teaching methods, or campus facilities, surveys let educational institutions enhance the learning experience. 

Plus, they can use the data to secure funding and support from stakeholders.

#3 Healthcare organizations

Healthcare organizations benefit from survey research too. Collecting patient feedback lets them improve care quality and patient satisfaction. 

Surveys identify issues in service delivery, patient safety, and overall healthcare experience. 

Whether it’s a hospital, clinic, or a public health department, using survey research leads to better healthcare outcomes for everyone involved.

#4 Government agencies

Government agencies use surveys to gather public opinion on various policies and programs. They aim to understand the needs and preferences of citizens to make informed decisions. 

From local governments to federal agencies, survey research aids in crafting policies that truly reflect public interest. 

It’s a way for you to have your voice heard on matters that affect your community and daily life.

#5 Non-profits

Non-profits leverage survey research to evaluate the impact of their programs and services. 

They gather insights from beneficiaries, donors, and volunteers to make their efforts align with their mission. Whether it’s a charity, foundation, or advocacy group, surveys help non-profits maximize their impact and make a difference. 

It’s all about understanding how to serve better and drive positive change in society.

Start your survey research with SurveyLab today

If you’re looking to conduct your first survey research, SurveyLab is here to save the day with comprehensive survey services.

Surveylab homepage

Whether you’re interested in customer experience, human resources, market research, or digital UX, our platform is tailored to meet your unique needs.

Why SurveyLab?

  • Seamless integration: easily connect SurveyLab with your CRM, eShop, BI/DWH, and more. Automate your research process so you can focus on what matters – growing your business.
  • Mobile-friendly surveys: reach your audience on any device. Our surveys adjust automatically, so you get a seamless experience whether on a PC, tablet, or smartphone.
  • Dedicated support: from consulting services to software development and training, our support team is ready to assist you every step of the way.
  • Multi-language capabilities: create surveys in any language, including right-to-left languages like Hebrew and Arabic. Our system detects browser settings and provides the appropriate translation.

Join over 85,000 happy customers – SurveyLab is trusted by big international corporations, small companies, and professionals alike. Hear from our satisfied clients:

“SurveyLab was the most responsive and flexible solution for our needs.” – Krzysztof Puzio, IT DSS Junior Coordinator, BAT

“Thanks to online surveys, we reached our intended indicators and acquired EU funding.” – Zdzisław Janeczko, The District of Leżajsk

Ready to get started? Sign up for a free 14-day trial and see why SurveyLab is the perfect research tool for your business. Create your first survey today and see the results in real-time.

Get ready for: professional features, easy to use interface, no commitment.

For more information, visit our website or contact our dedicated support team . Let’s make survey research easy and efficient with SurveyLab.

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How To Do Keyword Research For SEO

Leeron Hoory

Published: Aug 14, 2024, 8:25am

How To Do Keyword Research For SEO

Table of Contents

What is keyword research, how to do keyword research for seo in 5 steps, bottom line, frequently asked questions (faqs).

If you’re just getting started building a website or are upgrading it, you’re likely asking yourself how people will find it. Even if you’re selling the coolest, most innovative products on the internet, no one will know about them if they can’t get to your website. Keyword research is an essential part of ensuring the people looking for the information or services you offer can find them. Read on to learn more about how to get started with keyword research.

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Keyword research is an essential part of a larger SEO and digital marketing strategy. It is the process of researching and analyzing the terms and phrases your ideal audience and potential customers are looking up online to find the information they need.

When people want to find a product or service online, they generally start by typing a few words into a search engine. The results they find are the ones most relevant to the terms they looked for. As a business owner, your goal should be to rank highly for the keywords that represent the products and services you offer. But which ones are they? Conducting keyword research is how you figure this out.

Keyword research is also important because it can reveal marketing insights and customer trends, tell you what potential customers are interested in and help drive traffic to your website by curating your content and copy to this interest.

Keyword research starts generally and then gets more specific. Here are the main steps to take when starting your keyword research.

 1. Brainstorm the Main Keywords That Are Most Relevant to Business

The first part of keyword research is brainstorming the very basic terms that are relevant to your business. This general list will come in handy later when you search for more targeted keywords. For example, say you are running an online jewelry company. An initial list of general keywords may look like this:

  • Engagement rings

You’ll want to come up with five to 10 terms. Since this is only the first step in keyword research, don’t worry about making this list perfect or spending too much time on it.

 2. Research Related Keywords Customers and Competitors Are Using

Now that you have a starting point, it’s time to get more specific by adding relevant keywords. You can start drafting this list of more specific keywords by looking up the search terms in your original list. The idea is to get an understanding of how your customers think about the products or services you offer and what specific terms they are searching for to find what they need. For example, when you type “necklace” into a search engine, you may find the term “pendant” is often an associated term. That’s helpful information for keyword research and a term that can be included on your list.

While “necklaces” is a very general term, there are many more specific keywords. “Gold necklace,” “silver necklace” and “pearl necklace” are three examples that could be relevant for your website, depending on what you offer.

In SEO, there are short-tail keywords (keywords with one or two words) and long-tail keywords, which are full phrases or sentences. Long-tail keywords are typically easier to rank for since there’s usually less competition. Later, you’ll look at how difficult each term is to rank for. But for now, keep an eye out for long-tail keywords, or sentences people may be searching for related to your product or service.

As you write down more specific terms, you can look up these new terms to generate even more ideas for keywords and get even more specific. What are examples of some of the common keywords that come up when you search for “gold necklace”? Some terms you might come across include:

  • 14k gold necklaces
  • yellow gold necklaces
  • gold necklace women
  • gold necklace men

This is also a good time to look at what companies offering similar services or products are ranking for. There may be terms you haven’t considered, or this process may even inspire you to come up with new terms that you do not see online. As this is still the brainstorming phase, write down as many terms as you find or can come up with.

Later, you’ll look at these terms from a marketing strategy perspective and consider which ones are worth ranking for.

3. Expand Your List With Long-Tail Keywords

Remember long-tail keywords? Once you have a list of a few dozen keywords and phrases, you can expand your brainstorming by thinking about which long-tail keywords people might be searching for.

A few online tools can help with this.

Answer the Public is a helpful website to find out what people are searching for online, especially what questions they are asking. For example, if you type in “14k gold necklaces,” you’ll find dozens of popular questions people ask about this topic, such as “how much are 14k gold necklaces?” and “what is 14k gold jewelry?” These questions can be great starting points for brainstorming blog topics or an FAQ page on your website. The free version lets you look up three terms per day.

Soovle is another popular free tool that shows the phrases people search for across multiple platforms including Google, Yahoo and YouTube. When you type a keyword, Soovle will show you keywords that are often paired with yours in the search. For example, for the term 14k gold necklace, the phrases “14k gold necklace extender” and “14k vs 18k gold necklace” come up. This shows you what people are searching for and gives insight into what your potential customers want.

 4. Use Keyword Tools To Gather Data on Terms

Now that you’ve created a list, it’s time to evaluate which ones are worth trying to rank for based on your business objectives. There are many online tools you can use to gain insight into keywords. The goal is to identify which keywords are less competitive to rank for in a search engine, but also relate most closely to your company and business objectives.

Ahrefs and Semrush are two SEO analytic tools that charge a monthly (or annual) subscription fee and provide all the data and analytics you might need for extensive keyword research, including identifying valuable keywords. Ahrefs and Semrush provide a few free features, but the main software costs money. There are a few free tools that can provide more data. Google Keyword Planner can help you find ideas for keywords as well as the search volume for these terms. Google Trends can also help you identify popular key terms.

Once you gather this data, you’ll have a better idea about which keywords make sense to focus on trying to rank for. You may be surprised that a term you thought was uncommon is very difficult to rank for. On the other hand, terms you thought would be too hard to rank for might be less competitive. This research process may also lead to new keywords you can add to your list. Both Ahrefs and Semrush , for example, will list keywords related to the ones you’re searching for, which can help you streamline your list.

5. Choose the Keywords You Want To Focus on First

Once you’ve narrowed your list of keywords, you’ll want to choose a few to focus on for your website. You should select these based on which terms have high traffic and low competition but also represent your brand accurately. For example, “14k gold necklace extenders” could be a competitive term, but it won’t be relevant to your business if you don’t sell necklace extenders.

Keyword research is one of the first steps in the process of driving traffic to your website. The general steps of keyword research are to go from very general terms to a narrowed-down list of more specific phrases and sentences. The goal is to end up with short-tail and long-tail keywords you can incorporate into your website that will help drive traffic.

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How long does keyword research take?

The amount of time it will take you to conduct keyword research will depend on a number of factors, including what stage you are in your business, how thorough you want to be and whether you already have experience researching keywords. A ballpark estimate would be to carve out one week for keyword research as part of an overall SEO strategy.

Is Ahrefs a good SEO tool?

Ahrefs is one of the best tools available for keyword research. However, while the company offers many free tools, the main software may be costly for some small businesses just starting out with keyword research. If that’s the case, check out our article on top Ahrefs alternatives .

What is a long-tail keyword?

A long-tail keyword is a phrase or sentence that is longer and more specific than one word or phrase. For example, a long-tail keyword could be “how to take care of a 14k gold necklace” while a short-tail keyword would simply be “gold necklace.” Long-tail keywords are typically easier to rank for in search engines since they don’t receive as much competition.

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Do you need to turn on kitchen exhaust fans when cooking?

A headshot of a woman with long light brown hair and blue eyes

By Nelli Saarinen

ABC Lifestyle

Topic: Health

A cropped shot of a woman in front of a kitchen stove with steam coming out of a pot

Exhaust fans capture and filter air pollutants emitted while cooking. ( Adobe Stock )

If the sound of a kitchen exhaust fan annoys you at the end of a long day, you're not alone.

On social media, videos describing the "absolute sensory nightmare" of kitchen fans rack up thousands of views and comments.

If you are in a kitchen that's not equipped with a range hood or exhaust fan, unpleasant odours and smoke could be damaging your wellbeing, with research showing kitchen fans serve an important purpose for both your home and health.

Do you really need an exhaust fan while cooking?

It's a good idea to use your kitchen's exhaust fan if you have one.

"Cooking results in emissions of all kinds of products which are not necessarily good for our health, so using the exhaust removes them from the air," says Lidia Morawska, director of the International Laboratory for Air Quality and Health at Queensland University of Technology.

Exhaust fans capture and filter steam, odours, smoke, grease and other potential pollutants emitted while cooking.

Professor Morawska says high-temperature frying in particular has been linked to higher emissions.

Standing over the stove and breathing in pollutants could have serious health effects over time.

"We are talking about respiratory system, cardiovascular system, systemic problems," she says.

"Basically, every system in our body is affected."

Even if the exhaust fan doesn't remove all the dangerous particles lingering in the air, any working kitchen fan will significantly reduce the exposure to them, she explains.

A close-up of a hand in a rubber glove using a sponge to clean a kitchen exhaust fan filter

Cleaning the filter regularly ensures the kitchen fan keeps working properly. ( Adobe Stock )

What can you use instead of a kitchen exhaust fan?

For those without a kitchen rangehood, opening a window or doors is the best alternative, Professor Morawska says.

"If there's no other option, then increasing ventilation by whatever means are available for the space," she says.

Portable air purifiers are another option, but they can be costly and only provide a partial solution, Professor Morawska says.

"The size of the air purifier has to be relevant to the space. If that's the case, yes, it works."

But air purifiers only remove the particles in the air, not the gaseous products also released while cooking, she explains.

The electric vs gas question

Something else to consider is whether your home has an electric or gas stove.

"Electric stoves are much safer from the health point of view than gas stoves," Professor Morawska says.

While electric stoves themselves don't emit any harmful pollutants, only the particles from cooking, gas stoves also emit gas combustion products, she explains.

Gas cooktops are the most common type in Australia, according to a report released by Asthma Australia in 2023.

Their use has been linked to asthma flare-ups and the development of asthma in childhood, the organisation says.

Do kitchen extractor fans need to vent outside?

Kitchens rangehoods come in many different styles. The most common options include freestanding wall canopies, undermount models that are built into the kitchen cabinets, fixed rangehoods and retractable rangehoods that can be pulled out when needed.

Additionally, there are downdraft vents, which are hidden behind the stovetop and rise up while cooking, but US research group Consumer Reports found them to be the least efficient.

Testing by Australian consumer group Choice found wall canopies and fixed rangehoods to be the most efficient, as they cover a larger area over the cooktop.

Another difference has to do with where the air goes after it is sucked into the filter.

Ducted rangehoods suck in the air and vent it outside, whereas recirculation hoods put air back to the room after it has been through the filter. Choice says its testing shows ducted rangehoods are the preferred option.

Rangehood filters need some maintenance to keep them working well.

Aluminium mesh filters can be cleaned at home according to manufacturer instructions, whereas other types of filters will need replacing, Choice says on its website.

Recirculation rangehoods have carbon filters which also need regular replacing, but how often depends on the type of cooking and how often it's used. 

Every three to six months is the most common manufacturer recommendation, according to Choice.

15 Steps to Good Research

  • Define and articulate a research question (formulate a research hypothesis). How to Write a Thesis Statement (Indiana University)
  • Identify possible sources of information in many types and formats. Georgetown University Library's Research & Course Guides
  • Judge the scope of the project.
  • Reevaluate the research question based on the nature and extent of information available and the parameters of the research project.
  • Select the most appropriate investigative methods (surveys, interviews, experiments) and research tools (periodical indexes, databases, websites).
  • Plan the research project. Writing Anxiety (UNC-Chapel Hill) Strategies for Academic Writing (SUNY Empire State College)
  • Retrieve information using a variety of methods (draw on a repertoire of skills).
  • Refine the search strategy as necessary.
  • Write and organize useful notes and keep track of sources. Taking Notes from Research Reading (University of Toronto) Use a citation manager: Zotero or Refworks
  • Evaluate sources using appropriate criteria. Evaluating Internet Sources
  • Synthesize, analyze and integrate information sources and prior knowledge. Georgetown University Writing Center
  • Revise hypothesis as necessary.
  • Use information effectively for a specific purpose.
  • Understand such issues as plagiarism, ownership of information (implications of copyright to some extent), and costs of information. Georgetown University Honor Council Copyright Basics (Purdue University) How to Recognize Plagiarism: Tutorials and Tests from Indiana University
  • Cite properly and give credit for sources of ideas. MLA Bibliographic Form (7th edition, 2009) MLA Bibliographic Form (8th edition, 2016) Turabian Bibliographic Form: Footnote/Endnote Turabian Bibliographic Form: Parenthetical Reference Use a citation manager: Zotero or Refworks

Adapted from the Association of Colleges and Research Libraries "Objectives for Information Literacy Instruction" , which are more complete and include outcomes. See also the broader "Information Literacy Competency Standards for Higher Education."

Research shows our bodies go through rapid changes in our 40s and our 60s

For many people, reaching their mid-40s may bring unpleasant signs the body isn’t working as well as it once did. Injuries seem to happen more frequently. Muscles may feel weaker.

A new study, published Wednesday in Nature Aging , shows what may be causing the physical decline. Researchers have found that molecules and microorganisms both inside and outside our bodies are going through dramatic changes, first at about age 44 and then again when we hit 60. Those alterations may be causing significant differences in cardiovascular health and immune function.

The findings come from Stanford scientists who analyzed blood and other biological samples of 108 volunteers ages 25 to 75, who continued to donate samples for several years. 

“While it’s obvious that you’re aging throughout your entire life, there are two big periods where things really shift,” said the study’s senior author, Michael Snyder, a professor of genetics and director of the Center for Genomics and Personalized Medicine at Stanford Medicine. For example, “there’s a big shift in the metabolism of lipids when people are in their 40s and in the metabolism of carbohydrates when people are in their 60s.”

Lipids are fatty substances, including LDL, HDL and triglycerides, that perform a host of functions in the body, but they can be harmful if they build up in the blood.

The scientists tracked many kinds of molecules in the samples, including RNA and proteins, as well as the participants’ microbiomes.

The metabolic changes the researchers discovered indicate not that people in their 40s are burning calories more slowly but rather that the body is breaking food down differently. The scientists aren’t sure exactly what impact those changes have on health.

Previous research showed that resting energy use, or metabolic rate , didn’t change from ages 20 to 60. The new study’s findings don't contradict that.

The changes in metabolism affect how the body reacts to alcohol or caffeine, although the health consequences aren’t yet clear. In the case of caffeine, it may result in higher sensitivity. 

It’s also not known yet whether the shifts could be linked to lifestyle or behavioral factors. For example, the changes in alcohol metabolism might be because people are drinking more in their mid-40s, Snyder said.

For now, Snyder suggests people in their 40s keep a close eye on their lipids, especially LDL cholesterol.

“If they start going up, people might want to think about taking statins if that’s what their doctor recommends,” he said. Moreover, “knowing there’s a shift in the molecules that affect muscles and skin, you might want to warm up more before exercising so you don’t hurt yourself.”

Until we know better what those changes mean, the best way to deal with them would be to eat healthy foods and to exercise regularly, Snyder said.Dr. Josef Coresh, founding director of the Optimal Aging Institute at the NYU Grossman School of Medicine, compared the new findings to the invention of the microscope.

“The beauty of this type of paper is the level of detail we can see in molecular changes,” said Coresh, a professor of medicine at the school. “But it will take time to sort out what individual changes mean and how we can tailor medications to those changes. We do know that the origins of many diseases happen in midlife when people are in their 40s, though the disease may occur decades later.”

The new study “is an important step forward,” said Dr. Lori Zeltser, a professor of pathology and cell biology at the Columbia University Vagelos College of Physicians and Surgeons. While we don’t know what the consequences of those metabolic changes are yet, “right now, we have to acknowledge that we metabolize food differently in our 40s, and that is something really new.”

The shifts the researchers found might help explain numerous age-related health changes, such as muscle loss, because “your body is breaking down food differently,” Zeltser said.

Linda Carroll is a regular health contributor to NBC News. She is coauthor of "The Concussion Crisis: Anatomy of a Silent Epidemic" and "Out of the Clouds: The Unlikely Horseman and the Unwanted Colt Who Conquered the Sport of Kings." 

IMAGES

  1. How to Write a Good Research Question (w/ Examples)

    how do research questions start

  2. How to Develop a Strong Research Question

    how do research questions start

  3. How to Develop a Strong Research Question

    how do research questions start

  4. Step 5

    how do research questions start

  5. Research Question Generator for Students

    how do research questions start

  6. How to Write a Research Question in 2024: Types, Steps, and Examples

    how do research questions start

COMMENTS

  1. 10 Research Question Examples to Guide your Research Project

    The research question is one of the most important parts of your research paper, thesis or dissertation. It's important to spend some time assessing and refining your question before you get started.

  2. How to Write a Research Question: Types and Examples

    Framing the research question is the first step in any research project, and you can learn how to write a research question that is focused, achievable, and answerable! Check this detailed article to know what a research question is, the different types, and a step-by-step process to formulate effective research questions, with examples.

  3. How to Write a Research Question in 2024: Types, Steps, and Examples

    1. Start with a broad topic. A broad topic provides writers with plenty of avenues to explore in their search for a viable research question. Techniques to help you develop a topic into subtopics and potential research questions include brainstorming and concept mapping.

  4. Writing Strong Research Questions

    A good research question is essential to guide your research paper, dissertation, or thesis. All research questions should be: Focused on a single problem or issue. Researchable using primary and/or secondary sources. Feasible to answer within the timeframe and practical constraints. Specific enough to answer thoroughly.

  5. How to Write a Research Question

    Why is a research question essential to the research process? Research questions help writers focus their research by providing a path through the research and writing process. The specificity of a well-developed research question helps writers avoid the "all-about" paper and work toward supporting a specific, arguable thesis.

  6. A Step-By-Step Guide on Writing a Good Research Question

    In this article, we take an in-depth look at what a research question is, the different types of research questions, and how to write one (with examples). Read on to get started with your thesis, dissertation, or research paper.

  7. Creating a Good Research Question

    Creating a Good Research Question Successful translation of research begins with a strong question. How do you get started? How do good research questions evolve? And where do you find inspiration to generate good questions in the first place? It's helpful to understand existing frameworks, guidelines, and standards, as well as hear from researchers who utilize these strategies in their own ...

  8. Research Question 101

    Learn what a research question is, how it's different from a research aim or objective, and how to write a high-quality research question.

  9. Research Question: Definition, Types, Examples, Quick Tips

    Read the complete guide to writing a research question, including the characteristics of a good research question, examples, and steps to create strong research questions.

  10. How to Craft a Strong Research Question (With Research Question

    A well-written research question is a key element that must be identified and pinned down before researchers can even begin their research study or work. Read this article to learn how to write a strong research question with some good examples of research questions across disciplines.

  11. A Beginner's Guide to Starting the Research Process

    The research process often begins with a very broad idea for a topic you'd like to know more about. You do some preliminary research to identify a problem. After refining your research questions, you can lay out the foundations of your research design, leading to a proposal that outlines your ideas and plans.

  12. PDF Research Questions

    Research Questions A research question is a clear, concise, and open-ended question that centers your research for a paper, project, or literature review. It forms the foundation of a research-based assignment and helps guide the entire research process. A well-made research question is essential to define the scope and direction of your paper, guiding you in collecting relevant information ...

  13. How To Write a Research Question: Steps and Examples

    Learn how to write research questions, including what characteristics make an excellent research question and an example of several research questions.

  14. How to Develop a Good Research Question?

    In this article, we are aiming to help researchers understand what is a good research question and how to write one with examples.

  15. Formulation of Research Question

    Formulation of research question (RQ) is an essentiality before starting any research. It aims to explore an existing uncertainty in an area of concern and points to a need for deliberate investigation. It is, therefore, pertinent to formulate a good ...

  16. Research Questions

    Research questions are the specific questions that guide a research study or inquiry. These questions help to define the scope of the research and provide a clear focus for the study. Research questions are usually developed at the beginning of a research project and are designed to address a particular research problem or objective.

  17. PDF Narrowing a Topic and Developing a Research Question

    Narrowing a Topic and Developing a Research Question Narrowing a Topic You may not know right away what your research question is. Gather information on the broader topic to explore new possibilities and to help narrow your topic. • Choose an interesting topic. If you're interested in your topic, chances are that others will be, too.

  18. Research Questions: Definition, Types, and How to Write One

    This is the complete guide to research questions. You will learn everything about the topic, including what it is, types, and how to write.

  19. 4 Ways to Write a Research Question

    A research question helps you narrow your research and write a clear, arguable thesis. Your research question needs to be concise, arguable, and focused on your particular topic. Before writing your research question, narrow down your topic and brainstorm possible questions. Then, select the best question and craft it into a good research question. As another option, choose the type of ...

  20. 9. Writing your research question

    The guidelines for research questions previously described in this chapter still apply, but there are some new elements to qualitative research questions that are not present in quantitative questions. Qualitative research questions often ask about lived experience, personal experience, understanding, meaning, and stories.

  21. Start Your Research

    Develop a Research Question. Somewhere in between your initial idea and settling on a research question, you'll need to do background research on how scholars in a particular subject area have discussed your topic. You may find background research in your textbook or class readings, academic books in the library's collection, or reference sources.

  22. PDF Microsoft Word

    In essence, the research question that guides the sciences and social sciences should do the following three things:2. 1) Post a problem. 2) Shape the problem into a testable hypothesis. 3) Report the results of the tested hypothesis. There are two types of data that can help shape research questions in the sciences and social sciences ...

  23. How Does Research Start?

    The focus of this inaugural column is how to start the research process, which involves the identification of the topic of interest and the development of a well-defined research question. This article also discusses methods of how to formulate quantitative and qualitative research questions. Go to: The inspiration for the Topic

  24. How to Write a Research Paper: A Step by Step Writing Guide

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  28. 15 Steps to Good Research

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