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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love , and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Understand Yourself Better:

Big 5 Personality Test

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

How to write a speech that your audience remembers

6 presentation skills and how to improve them, 3 stand-out professional bio examples to inspire your own, tell a story they can't ignore these 10 tips will teach you how, how to make a presentation interactive and exciting, your guide to what storytelling is and how to be a good storyteller, reading the room gives you an edge — no matter who you're talking to, 18 effective strategies to improve your communication skills, writing an elevator pitch about yourself: a how-to plus tips, how to disagree at work without being obnoxious, the importance of good speech: 5 tips to be more articulate, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, fear of public speaking overcome it with these 7 tips, how to not be nervous for a presentation — 13 tips that work (really), 8 clever hooks for presentations (with tips), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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How to present a presentation: 8 strategies to wow a crowd

If you’re nervous and panicking because you don’t know how to present a presentation, you’ve come to the right place.

Giving a project presentation in front of your peers or colleagues can indeed be a nerve-wracking experience.

Sweating palms and the fear of freezing or forgetting what to say are common things many feel right before a presentation.

You’re not alone in this. Researchers found that public speaking anxiety and the fear of speaking in front of an audience affect around 15% to 30%  of people.

Social anxiety, which often extends to presentation situations, has seen a 12% increase in adults over the last two decades.

It’s normal to feel a surge of nerves. Discomfort is part of the learning process to know how to present a presentation.

Even the world’s best speakers have moments when their presentations don’t go as planned.

Despite giving countless speeches and interviews, billionaire Warren Buffet reportedly still fears presentations?

The CEO of Berkshire Hathaway admitted to being terrified of public speaking. However, he refused to let his fear get the better of him.

“The one easy way to become worth 50% more than you are now, at least, is to hone your communication skills – both written and verbal ,” says Buffet.

The key lies in practice and perseverance. Just like any skill, public speaking and presentation improve with time and experience.

In no time, you will know how to present a presentation.

But first, you need to know what are your fears and confront them.

Why we’re so afraid of project presentations

Being watched or in the spotlight isn’t natural for many of us. Even the most successful people suffer from this.

And this is because we’re all human, who since prehistoric times have perceived people watching us as an existential threat.

It made sense then — you were likely watched by predators who can eat you alive. And since then, it’s shaped our brains to think about those eyes as dangerous.

Our brains then get us to respond in fight or flight mode.

Today, we still experience these ancient feelings of stress and anxiety when we’re being watched by people. We see them as threats and attacks or anticipate them as impending ones.

By doing that, we stutter, look down, mumble, sweat and forget. Then we beat ourselves up for not sounding like President Barack Obama or Priyanka Chopra.

Fortunately, while these fears have been around since the earliest humans, there are many mental tricks we can learn to conquer them.

How to present a presentation: The first and most important step

Calming your nerves before and during a project presentation is crucial for effective communication.

One method is mindfulness meditation, which has been known for its positive effects on reducing anxiety and stress.

Before your presentation, take a few minutes to engage in deep breathing exercises or guided meditation to centre yourself.

Studies conducted by the American Psychological Association suggest that mindfulness practices can enhance focus and alleviate nervousness. F

or example, envision yourself delivering a successful presentation, visualising positive outcomes to create a sense of confidence and calmness.

Another effective way to calm nerves is through systematic desensitisation, a technique supported by research in psychology.

This involves gradually exposing yourself to the elements that cause anxiety in a controlled manner.

Start by practising your presentation in front of a mirror or a small group of friends, gradually increasing the audience size. This step-by-step approach helps build confidence and reduces anxiety over time.

You could even consider using positive affirmations to shift your mindset. Research by the Journal of Personality and Social Psychology indicates that affirmations can boost self-esteem and decrease stress.

Repeat affirmations that reinforce your capabilities and preparedness, such as “I am well-prepared, and I can handle any questions with confidence.”

Once you’ve mastered this,  below are more tips and techniques on how to present a presentation with success:

How to present a presentation with success

Practise your speech in front of a mirror or with friends. Source: AFP

1. Plan your presentation

To ensure a successful project presentation, meticulous planning is key. Begin with a compelling introduction that presents the big idea of your project—whether it’s addressing a challenge or seizing an opportunity.

This initial step sets the stage for engagement and captures your audience’s attention. For example, if your project is about starting sustainable practices in a company, your introduction could highlight the key roles companies in meeting the Sustainable Development Goals .

Following that, you could provide practical action steps to achieve your goal. Break down complex concepts into easy-to-understand parts.

Presenting information in small chunks has been shown to increase understanding and retention.

And according to another study by the Wharton School of Business, structured presentations are perceived as more persuasive and credible by audiences.

When planning, consider the flow of information, ensuring a logical progression from introduction to body and conclusion.

2. Set SMART goals

Setting SMART project goals is key. SMART stands for these five components:

Specific: Clearly define your project goals. For example, if your project aims to boost customer experience on your company’s mobile app, a specific goal could be improving how responsive it is by 20%.

Measurable: You need to be able to quantify your goal. In the customer experience project, measurable goals could include achieving over 100,000 mobile app downloads on Google Playstore and Apple App Store.

Achievable: Is your goal within reach? While it’s good to be ambitious, ensure your goals are realistic and achievable within the available resources and time frame. For example, setting a goal of 200,000 app downloads in one week may be overly ambitious, but aiming for that goal in three months could make it more practicable.

Relevant: Make your goals aligned with broader business objectives. Ensure that your goals contribute to the growth and success of the company.

Time-Bound: Set specific time frames for goal accomplishment. This creates urgency and motivation.

By incorporating these principles, you not only provide a clear roadmap for your project presentation but also demonstrate a strategic and thoughtful approach to your audience.

Do a test run with a friend before your presentation. Source: AFP

3. Practise your presentation

Just like Warren Buffet did, practice is a must-do step in knowing how to present a presentation well.

As you walk through your presentation, talk it out loud to yourself or a friend.

Pay attention to the speed of your delivery and the tone of your voice, and note the key parts you want to emphasise.

Studies show that practising a presentation multiple times not only makes you more familiar with the content but also boosts your confidence.

Eye contact creates a bond between the speaker and the listener. Source: ETX

4. Make eye contact

Imagine if you had to sit through a presentation where the presenter is just looking down the whole time.

You will lose interest and concentration after a while. That is how important eye contact is for effective communication.

When you have focused eye contact with your audience for brief periods, typically three to five seconds, you create a sense of connection and engagement.

Studies show that eye contact makes the speaker more credible and fosters a positive perception among the audience.

This simple yet powerful habit transforms passive listeners into active participants.

Imagine a scenario where you’re discussing the positive outcomes of your project.

By making eye contact during key points, you establish a connection with your audience, allowing them to feel more connected to the success stories you’re sharing.

Adding good visuals to your presentation makes it more engaging for your audience. Source: ETX

5. Use pictures and videos

Pictures and videos can improve your presentation and enhance engagement.

Research shows that while traditional slideshow presentations may sometimes lead to audience disinterest, adding videos can make them more lively.

For example, when presenting a project proposal, consider making a video that provides a visual journey of your project in action or includes interviews with key stakeholders and team members.

This lets you tell a story — not only is it easier for you when presenting (because humans are natural story tellers) but also makes your content more impactful and memorable.

Visual aids like videos can significantly help your audience remember what you said better too.

While having a script is important, relying fully on it can affect the effectiveness of your presentation. Source: AFP

6. Don’t rely on a script

A script is a great tool especially if this is your first time presenting. But don’t just read from it all the way. This can affect the natural flow of your presentation.

Instead, try being more conversational. When you engage them, you create a connection that scripted presentations may lack.

You can also try using an outline but give yourself the freedom to navigate the presentation more dynamically, responding to the energy of the room and adjusting your content as needed.

This approach not only feels more natural but also enables you to connect with your audience on a more personal level.

Your presentation is like a mini play. Source: AFP

7. Use stories and analogies

While numbers and statistics add weight to what you’re saying, stories have the power to captivate and engage.

For example, if you’re presenting a project that involves overcoming challenges, share a story of a real-life scenario where persistence and innovation led to success.

Everyone has a similar narrative, making it easy for your audience to see themselves in your story and enabling them to extract meaning for their own application.

Analogies are also great when delivering a presentation, especially when dealing with complex ideas.

If your project involves concepts that might be hard for some to grasp, use analogies to bridge the gap.

For example, if you want to explain how unexpected the obstacles you faced, you could say: “Life is like a box of chocolates. You never know what you’re going to get.”

Non-verbal language is equally as important to make a presentation successful. Source: AFP

8. Make the most of non-verbal language

Over three-quarters of communication is non-verbal, emphasising the importance of body language in conveying your message.

To improve your project presentation, avoid closed-off gestures like crossed arms or hands held behind your back or in your pockets.

Instead, opt for open and confident gestures. Move naturally around the stage and, if possible, engage with the audience to create an interactive atmosphere.

However, do keep in mind that pacing the stage can be distracting. It’s best to be strategic about how and when you pace. Move just enough to complement your narrative.

For example, when discussing an upward trend, raise your hand to illustrate growth, and when explaining a downward trend, use a downward motion.

These simple yet impactful gestures not only enhance audience understanding but also make your presentation more engaging.

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How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

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12 Effective Presentation Techniques To Help You Succeed

• By Judhajit Sen
• May 19, 2024

Delivering a good presentation requires more than just good content; it demands careful planning and strategic execution. From mastering your topic to engaging your audience, each element factors in captivating your listeners and making a lasting impact.

Start by thoroughly understanding your topic. Deep research will not only bolster your confidence but also prepare you for any questions that might arise. Organize your points logically with a clear outline, using presentation aids like slides and videos to enhance clarity.

Audience alignment is vital. Customize your content to their needs and interests, using simple language and relatable examples. A well-structured presentation, beginning with a strong, attention-grabbing opening and ending with a memorable conclusion, will keep your audience engaged throughout.

Effective verbal communication further enhances your delivery. Practice speaking clearly and confidently to relate to your audience. Incorporating multimedia and interactive elements such as polls and Q&A sessions are excellent audience engagement strategies .

F ocusing on these presenting techniques can help you give a good presentation.

The following are 12 effective presentation skills to help you succeed.

Key Takeaways

• Thorough Planning: Understanding your topic deeply and organizing your points logically with clear presentation aids sets the stage for a compelling presentation.
• Audience Alignment: Tailor your content to match your audience’s needs, interests, and comprehension level, ensuring maximum engagement and effectiveness.
• Confident Delivery: Master verbal communication, body language, and simplicity to enhance delivery and foster connection with your audience.
• Engagement Techniques: Incorporate storytelling, multimedia, and interactive elements to boost engagement and ensure your message resonates effectively.

Planning: Crafting a Winning Presentation

Behind every successful presentation lies meticulous planning. From understanding your topic to structuring your speech, each step is crucial for a compelling delivery that captivates your audience.

1. Topic Mastery

Begin by diving deep into your presentation topic. Conduct thorough research to bolster your knowledge and confidence. Identify areas where you may need additional preparation, ensuring you’re ready to tackle any questions that come your way.

2. Organized Framework

Map out your slides with an effective presentation outline , arranging the main points in a logical sequence. This blueprint will serve as your roadmap, keeping you focused and ensuring you cover all essential aspects. Consider integrating presentation materials like slides or videos to enhance clarity and engagement.

3. Structural Excellence

Craft a presentation with lasting impact by adhering to a well-defined structure. Start with a captivating introduction, followed by a robust body of content, and conclude with actionable insights. Embrace the 10-20-30 rule as a guide, limiting slides to 10, delivery time to 20 minutes, and font size to a minimum of 30 points.

Effective planning sets the stage to give a killer presentation, empowering you to deliver a compelling narrative that resonates with your audience long after the applause fades.

Audience Alignment: Key to Presentation Success

Understanding your audience is indispensable to delivering the presentation. Tailoring your content to match their needs, interests, and comprehension levels ensures maximum engagement and effectiveness.

1. Know Your Audience

Take the time to learn about your audience’s backgrounds, interests, and concerns. Simplify technical jargon and complex concepts to ensure clarity and comprehension across diverse audiences. By speaking their language, you can foster understanding and avoid confusion.

2. Speak Their Language

Craft your presentation with your target audience in mind. Use strong, concise language and relevant examples to maintain their interest. Avoid using foreign words or clichés that may alienate or confuse your audience. If necessary, provide explanations to ensure clarity.

3. Relevant Data Presentation

Align your data presentation methods with your audience’s preferences. Conduct research to craft a relatable narrative and understand the most effective presentation approach. By addressing their expectations, you can ensure a satisfied and engaged audience.

4. Tailored Content

Identify your audience’s interests and needs to tailor your presentation accordingly. Adjust your language and focus based on whether you’re addressing professionals or a general audience. This personalized approach enhances relevance and engagement.

5. Design for Maximum Impact

Design your presentation around your audience’s needs and interests to deliver maximum value. By aligning your message with their expectations, you enhance comprehension and ensure your message resonates effectively.

By prioritizing audience alignment, you can craft presentations that captivate, inform, and inspire, driving your message home with clarity and impact.

Nailing the Beginning and End of Your Presentation

Starting and ending your presentation with impact is crucial for keeping your audience engaged and leaving a lasting impression. Here’s how to master both:

1. Captivating Start

Start your presentation with a powerful statement, unusual fact, or an interesting question to grab attention instantly. This approach hooks your audience and piques their interest from the get-go. Another method is to share a personal story or use a quote that resonates with your topic. Humor can also be effective, but be cautious with jokes—ensure they are neutral and unlikely to offend.

2. Clear Structure

After your attention-grabbing opening, provide an overview of your presentation’s time and structure. This roadmap helps your audience follow along and understand the flow of your content. Displaying a simplified outline throughout the presentation can keep your audience oriented and focused.

3. Memorable Ending

A strong ending is as important as a strong start. Conclude with a call to action , a memorable quote, or a personal story reinforcing your message. This ensures your audience leaves with a clear understanding of your key points and what you want them to do next. When you end a presentation , don’t forget to thank your audience for their time and attention.

By crafting a compelling beginning and end, you can enhance your presentation’s effectiveness and ensure your message resonates long after you’ve finished speaking.

Streamlined Success: Mastering Simplicity

Simplicity isn’t just a preference; it’s a powerful presentation technique that enhances focus and comprehension. By stripping away excess information and focusing on core messages, you ensure clarity and engagement.

1. Cleanliness

Avoid overwhelming your audience with information overload. Keep slides clean and concise, limiting each to 6-8 lines of text. This not only aids focus but also enhances the appeal of your presentation.

2. Core Focus

Simplicity means distilling your presentation to its essence, stripping away unnecessary details. This minimizes the risk of mistakes or confusion and saves valuable time for you and your audience. Whether a few words or bullet points for presentations suffice, choose a format that suits your topic.

3. Clear Communication

To maximize understanding, keep your presentation simple and straightforward. Use simple language, avoid technical jargon, and emphasize key points. For clarity, incorporate charts or graphs to simplify complex data and break up text with bullet points or subheadings.

By embracing simplicity, you empower your audience to grasp and retain your message effectively, fostering engagement and leaving a lasting impression.

Mastering Verbal Communication in Presentations

How you speak and deliver your message can make or break your presentation. Here’s how to ace it:

1. Speak Clearly and Confidently: Project your voice so everyone can hear. Pause when needed and adapt your language to your audience.

2. Pace Yourself: Don’t rush. Speak slowly and clearly, avoiding both lightning speed and snail pace. Don’t read everything verbatim unless necessary.

3. Mind Your Audience: Remember, they’re hearing this for the first time. Give them time to digest your slides. Master the art of the pause for emphasis and to collect your thoughts.

4. Cut the Fillers: Avoid “um” and “so” – they signal unpreparedness. Keep your speech smooth and confident.

5. Speak, Don’t Read: Engage with your audience. Speak freely, slowly, and clearly. Use note cards if needed, but keep them brief. Memorize the start and end for crucial eye contact.

Mastering verbal communication can turn an okay presentation into a memorable one. Practice, pause, and speak with confidence!

Mastering Presentation Dynamics: The Power of Body Language

Body language is a secret weapon for captivating your audience during presentations. It encompasses posture, expressions, and overall stance in front of the crowd. By harnessing this potential, you can elevate a lackluster presentation into a riveting experience.

1. Establishing Comfort and Connection

Start with a smile! Being pleasant and approachable sets the stage for an engaging presentation. Avoid pacing or making wild gestures that distract from your message. Maintain steady eye contact across the room, from front row to back, and sidestep the trap of fixating on screens or notes.

2. Projection and Poise

Your physical demeanor speaks volumes about your confidence. Stand tall, relax your shoulders, and exude ease. Embrace gestures that underscore your points while avoiding distracting habits like gum chewing or fidgeting. Dressing appropriately adds to your professional image.

3. Engaging Your Audience

Your body stature should mirror your enthusiasm for the topic. Stand confidently, using hand gestures to amplify critical points. Let your facial expressions reflect your passion and commitment to the subject matter.

4. The Power of Eye Contact

Maintaining eye contact fosters a personal connection with each listener, alleviating nerves and enhancing confidence. Start with a friendly face in the crowd, then gradually expand your gaze. Resist the urge to divert attention to screens, floors, or notes.

5. Strategic Positioning

Avoid standing directly in front of your audience, whether on a podium or in an open space, which can subconsciously signal aggression. Instead, position yourself slightly to the side, maintaining fluid movement to keep your audience engaged.

Mastering body language in presentations amplifies your prowess, enabling you to convey confidence, build rapport, and deliver messages that resonate deeply with your audience.

Amplifying Your Message: The Art of Voice Inflection

Your voice is a powerful tool in presentations, shaping comprehension and engagement. Mastering voice inflection enhances clarity, confidence, and audience connection.

1. Projecting with Purpose

Effective projection ensures your audience hears every word clearly, boosting confidence and engagement. Stand tall, breathe deeply, and enunciate each syllable with precision.

2. Emphasizing Key Points

Clarity is key when conveying important ideas. Slow down, articulate, and raise your voice to underscore the significance of your message. Infuse authority, confidence, and enthusiasm into your delivery.

3. Crafting Convincing Speech

In presentations, it’s not just what you say but how you say it that matters. Practice creating a confident and engaging voice. Eliminate unnecessary pauses and filler words like “um” or “oh” to maintain momentum and keep your audience captivated.

By mastering voice inflection, you can elevate your presentations from ordinary to extraordinary, ensuring your message resonates deeply with your audience.

Captivating Narratives: The Power of Storytelling

Storytelling isn’t just for bedtime; it’s a dynamic tool for elevating presentations. By weaving compelling narratives into your speech, you can ignite curiosity, engage your audience, and leave a lasting impression.

1. Breathing Life into Ideas

Embrace storytelling as a potent strategy to animate your subject matter. Don’t shy away from personal anecdotes or moments of suspense; they add depth and intrigue. End on a positive note to drive your message home effectively.

2. Forging Connections

Stories forge connections with your audience, making your message memorable. Use real-life examples, anecdotes, or case studies to illustrate your points and make them relatable. This personal touch resonates with your listeners, fostering a deeper understanding.

3. Sustaining Interest

Break the monotony of facts and figures by infusing your presentation with compelling stories. Engage your audience with narratives that captivate their attention and establish you as an expert. Leverage techniques like creating suspense and bringing characters to life to keep your audience invested.

4. Amplifying Impact

Adopt storytelling to transform your presentation from informative to impactful. Presenting data within a narrative framework ensures better retention and understanding. Start with a problem, introduce statistics, and offer solutions, guiding your audience through a compelling storyline.

Storytelling may seem daunting at first, but its ability to captivate and inspire is worth the effort. With practice, you’ll master the art of storytelling , enriching your presentations and leaving a lasting impression on your audience.

Commanding the Stage: Confidence in Presentations

Confidence is a game-changer in presentations. It keeps your audience engaged and makes your message more compelling. Here’s how to harness confidence to enhance your delivery.

1. Project Presence and Enthusiasm

Infuse your natural demeanor with enthusiasm to project confidence. This will help you connect with your audience, making them more likely to stay engaged. Keep your information interesting, and watch your audience for signs of engagement.

2. Embrace Self-Awareness

Monitoring your emotions and reactions helps you stay personable and handle feedback gracefully. Self-awareness can calm nerves, allowing you to perform more effectively and maintain a confident front.

3. Overcome Nerves

Nervousness is common, but confidence in your knowledge and preparation can counteract it. Practice thoroughly, understand your audience, and have a backup plan. Remind yourself of your readiness to alleviate fear.

4. Exude Self-Confidence

Appear relaxed and avoid showing stress or nervousness. Advanced presenters can step out from behind the podium and move around the room, which exudes confidence and attracts the audience’s attention.

5. Manage Stage Fright

Acknowledge stage fright rather than fighting it. Transform nervous energy into positive enthusiasm. Deep breaths can help soothe your nerves and relax your body.

By projecting confidence, you enhance your stage presence and make your PowerPoint presentation more impactful and engaging.

Perfecting Your Presentation: The Power of Practice

Practicing is crucial for delivering a presentation effectively. Here are some key strategies to help you refine your public speaking and boost your confidence.

1. Rehearse Thoroughly

Practice your presentation multiple times, focusing on delivery and timing. Recording yourself can help you spot areas for improvement. Simulate actual presentation conditions as closely as possible, whether using a microphone or standing, to build comfort and confidence.

2. Mirror Rehearsal

Start by rehearsing in front of a mirror. This technique helps you identify and correct mistakes in your speech. It also enhances your confidence as you become more familiar with your material. Practice from random spots in your presentation to ensure thorough familiarity.

3. Utilize Feedback

Gather feedback from colleagues or mentors to refine your delivery. Practice in front of a small audience to simulate real conditions and get constructive criticism. This feedback loop helps you make necessary adjustments and improves your presentation skills.

4. Self-Monitoring Techniques

Use various self-monitoring techniques to prepare:

– Rehearse in front of an audience.

– Take notes for reference.

– Experiment with different delivery styles.

– Time yourself to stay within limits.

– Record yourself for self-review.

5. Timing and Structure

Adhere to the 10-20-30 rule to keep your presentation concise and engaging. Time your rehearsals to ensure you stay within the desired duration. Well-prepared presentations are more impactful and help you appear more confident and relaxed.

You can improve your presentation skills and ensure a smooth, confident, and impactful delivery by devoting time to practice.

Enhance Your Presentation with Multimedia and Visual Aids

Using presentation tools like multimedia and visual aids can significantly elevate your presentation, making it more engaging and effective. Here’s how to make the most of these tools:

1. Relevant and High-Quality Visuals

Use presentation aids  that are relevant to your content and serve as cues for your discussion points. High-quality images and icons can make your slides appealing and professional. Avoid over-reliance on cue cards, as this can create a disconnect with your audience.

2. Embrace Multimedia Trends

Integrate current multimedia trends, such as interactive infographics, short video clips, and animated elements. These tools capture attention and simplify complex concepts. Well-designed graphs and data charts help your audience quickly grasp information without extensive explanations.

3. Diverse Media Formats

Use various media formats to keep your presentation dynamic and engaging. Combine videos, flipcharts, whiteboards, and practical demonstrations. This variety keeps the audience’s attention and prevents monotony.

4. Support and Enhance Your Speech

Visuals should not only support your speech but also contribute to it. Carefully selected images, including pictures, graphs, and infographics, help convey your message more effectively. They also serve as memory aids if you need to recall parts of your speech during the presentation.

By strategically using multimedia in presentations , you can create a more captivating and informative presentation that resonates with your audience.

Boosting Interaction and Engagement in Your Presentations  

Engaging your audience is key to keeping them involved in your presentation. Here are some interactive presentation ideas to enhance engagement:

1. Ask Questions

Incorporate questions throughout your presentation to keep your audience attentive. Pose “easy” questions that can be answered readily, encouraging participation and making the audience feel involved. This simple technique helps maintain interest and fosters a connection between you and your listeners.

2. Encourage Participation

Use interactive methods like polls or quizzes to involve your audience actively. These techniques not only make the presentation more dynamic but also provide instant feedback on how well your message is being received. Interactive elements can break the monotony and re-engage attention if it starts to wane.

3. Personalize Interactions

Directly engaging with audience members can make your points clearer and more relatable. Use examples that involve participants by name, referring to their work or experiences. This personal touch can make your presentation more memorable and meaningful.

4. Allocate Time for Q&A

Set aside a significant portion of your presentation time for a Q&A session, allowing your audience to ask questions and express concerns. A good rule of thumb is to spend half your allotted time on the presentation and the other half addressing audience queries. This approach not only clarifies any doubts but also shows that you value their input and are open to dialogue.

By integrating these interaction communication and engagement techniques, you can create a more compelling presentation that resonates  with your audience and keeps them involved  from start to finish.

Effective Presentation Techniques: Keys to Success

Crafting and delivering an impactful presentation requires a blend of preparation, audience alignment, engaging storytelling, and confident delivery. By mastering these essential elements, you can captivate your audience and leave a lasting impression.

Starting with meticulous planning, understanding your topic inside out lays the foundation for a compelling narrative. Organize your points logically, incorporating aids to enhance clarity. Tailoring your content to your audience’s interests ensures maximum engagement, while a strong opening and memorable conclusion bookend your presentation effectively.

Verbal communication elevates your delivery, fostering connection and rapport with your audience. Simplifying complex ideas and incorporating multimedia elements enhance comprehension and retention.

Storytelling injects life into your presentation, forging a deeper connection with your audience. Confidence, cultivated through thorough practice and self-awareness, is the linchpin of an impactful presentation. Finally, interaction and engagement techniques ensure active participation and maintain interest throughout.

By integrating these types of presentation tips, you can master the art of presentations, delivering messages that resonate deeply and inspire action.

Frequently Asked Questions (FAQs)

1. Why is topic mastery essential for presentations?

Mastering your presentation topic through deep research boosts your confidence and enables you to handle any questions from the audience effectively. Thorough understanding ensures you can deliver your points clearly and convincingly.

2. How can I keep my audience engaged throughout my presentation?

Customize your content to your audience’s needs and interests by using simple language and relatable examples. A well-structured presentation with a strong opening and memorable conclusion, coupled with engaging multimedia and interactive elements, ensures maximum engagement.

3. What are some tips for delivering a captivating presentation?

Practice public speaking clearly and confidently, and use gestures to relate to your audience. Incorporating multimedia and interactive elements such as polls and Q&A sessions can boost engagement and make your presentation more memorable.

4. How can I enhance my presentation with multimedia and visual aids?

Choose relevant and high-quality images that support and enhance your speech. Embrace diverse media formats, such as videos, flipcharts, and practical demonstrations, to keep your presentation dynamic and engaging.

Unlock Your Presentation Potential with Prezentium

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Looking to hone your skills? Dive into our Zenith Learning workshops, where structured problem-solving meets storytelling. Master the 12 presentation skills, from planning to multimedia integration, and watch your presentations soar.

Don’t just deliver presentations; make an impact. Partner with Prezentium today and unlock your presentation potential.

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Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

• Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
• Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
• Doubting when asked to answer a question
• Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

• What do you do 
• What’s the problem to solve
• Why is your solution different from others 
• Why should the audience care about your expertise

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

• Identifying problems and needs
• Elaborating “the hook” (the element that grabs the audience’s attention)
• Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
• Broad knowledge of body language and hand gestures to quickly convey your message
• Being prepared to argue a defense of your point of view
• Handling rejection
• Having a proactive attitude to convert opportunities into new projects
• Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
• Having confidence
• Be able to summarize facts and information in visually appealing ways

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

• Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
• Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

• Ability to put complex concepts into simpler words
• Patience and a constant learning mindset
• Voice training to deliver lengthy speeches without being too dense
• Ability to summarize points and note the key takeaways
• Empathizing with the audience to understand their challenges in the learning process

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

• Attention to detail
• Be able to explain complex information in simpler terms
• Creative thinking
• Powerful diction
• Working on pauses and transitions
• Pacing the presentation, so not too much information is divulged per slide

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

• Focus on the audience (engage, consider their interests, and make them a part of your story)
• Putting ego aside
• Creative communication skills
• Storytelling skills
• Body language knowledge to apply the correct gestures to accompany your story
• Voice training
• Using powerful words

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

• Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
• Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
• Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
• Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

• A PDF not opening
• Saving your presentation in a too-recent PowerPoint version
• A computer not booting up
• Mac laptops and their never-ending compatibility nightmare
• Not knowing how to change between slides
• Not knowing how to use a laser pointer
• Internet not working
• Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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14 effective presentation tips to impress your audience

Get your team on prezi – watch this on demand video.

Anete Ezera July 15, 2022

An effective presentation can communicate key ideas and opinions, save time, and contribute to your overall success as a business, but good presentation skills don’t come naturally to everyone. In this blog post, you’ll find 14 effective presentation tips you can implement in your next presentation to make it a success. 

Whether you’re preparing for an important presentation at work or school, or you’re looking for ways to generally improve your presentation skills, you’ll find these presentation tips useful. We’ve gathered a list to help you impress your audience from the get-go. You’ll find tips for creating and presenting your slides, talking in front of an audience, and other effective presentation techniques to help you stand out. 

Most common presentation mistakes

Before we list our top effective presentation tips, let’s explore the most common presentation mistakes. If you’ve made one or more mistakes in this list, you’re not alone. Most people have made at least one mistake. However, what’s important is to be aware of these errors and try avoiding them next time.

#1 A poor start

One of the most common mistakes people make is undermining the importance of the first few minutes or seconds of their presentation. 

Let’s say you’ve practiced your key talking points meticulously and gone over your slides a million times, but when you’re in the spotlight and need to say your first line, do you know exactly what to say to wow the audience? 

The start of your presentation is crucial. Not only because how you start sets the tone for the rest of your presentation, but also because people generally require around 8 seconds to decide whether they find the subject interesting enough to keep listening. Starting your presentation with a captivating intro is even more important than you think. To ensure you start off right, read our guide on how to start your presentation . 

#2 Lack of preparation

Yes, even though it’s clear that you should prepare before giving a presentation, it’s still a common mistake amongst presenters. Preparing content and talking points is an obvious start, but there are other steps that you might be overlooking.

Before you even join a meeting or walk into a room where you’re going to present, consider the technical requirements and get familiar with the equipment. If you’re presenting online, make sure to test-run your presentation and the visual aids you’re going to use. The last thing you want is a broken video link, poor audio, or a weak connection when you’re presenting. 

Also, consider the questions your audience might want to ask you about the topic. Think about how you’d answer those questions, or do even further research to really impress the audience with your answers. 

Explore other ways to prepare for a presentation to feel even more confident when presenting.

#3 Losing track of time

It’s great to feel passionate about your topic. However, you’ll have to consider your audience’s level of interest and knowledge. Some details might seem fascinating to you, and you’d like to talk about them for hours, but for your audience, too much information will drain their energy and lose their attention. 

Therefore, make sure to keep track of time. Also, consider your audience’s interests. A concise presentation is always better than a long one with a ton of information. Plus, you’ll have a higher chance of keeping your audience’s attention throughout the presentation. 

Effective presentation tips

Now that we’ve looked at some of the most common presentation mistakes – let’s dive into effective presentation tips that’ll help you excel in future presentations. 

#1 Tell a story

Stories connect, inspire, and empower people. Telling a story can entice action, help understand an idea, and make people feel connected to the storyteller. It’s also one of the most effective presentation tips. A study by organizational psychologist Peg Neuhauser found that a well-told story is easier to remember than facts, which makes it a highly effective learning technique. 

With that in mind, telling a story when you’re presenting can engage your audience and make it a more memorable experience. You can either share a personal story or a historical event, just make sure to have a clear connection between the story and the topic you’re presenting. 

#2 Work on your body language

Body language can make a huge difference in how your presentation is perceived. It’s one of the presentation tips you definitely shouldn’t overlook. 

Body language says a lot about a person’s confidence level, emotions, state of mind, and even credibility. For the audience, it’s a way to understand what the person is saying and how interested they are in the topic. 

Therefore, work on your body language to better convey the message you’re trying to communicate. Practice in front of a mirror before your presentation and be conscious of your hand gestures and facial expressions. 

#3 Understand your audience

Before crafting your presentation, you must know who you’re speaking to. Understanding the interests, demographics, professional background, and other valuable information of your audience is crucial in making your speech successful. 

If you’re speaking at an event, contact the organizers to get more information about other speakers and the audience. If you’re presenting at work, you may already know your audience fairly well. Use this information to your advantage and create content you know they’ll resonate with.

#4 Use high-quality visuals

What’s one of the most effective presentation techniques? Use of visuals. They play a crucial role in your presentation. However, only high-quality visuals will make a good impression and effectively communicate your message. Use high-quality visuals like images, videos, graphs, maps, and others to really land your point. 

Using visuals is a great way to convey your ideas as they’re easier to process than text. If you’re not sure where to find great visuals, check out our blog post on presentation visuals for five free resources.

P.S. the Prezi library holds a variety of images, videos, GIFs, stickers, and other visuals, including different charts and maps to spice up your presentation. It’s all available in your dashboard .

#5 Use data visualizations

Do you want to showcase statistics or other datasets in your presentation? Use data visualizations to make your data stand out and impress your audience. 

There’s nothing more boring than a bunch of data presented in a flat way. If you want to tell a story with your data, use interactive infographics or slides enriched with eye-catching visuals. Showcasing data will make your ideas appear more trustworthy and credible. 

Prezi Design offers a range of templates to choose from. You can start creating data visualizations from scratch or choose a template and edit the data there. 

#6 Make it engaging with interactive elements

It’s not easy to deliver an engaging presentation. People can easily get distracted or try to multitask, especially in the virtual environment. Sometimes, it’s difficult to focus on the speaker and the written text. Other times, the content just isn’t impressive enough to hold the audience’s attention. But it doesn’t have to be this way.

You can make your presentation more engaging for everyone by including interactive content like graphs and charts. With interactive data visualizations, you’ll make the data discovery process more engaging and exciting for your audience. 

Your audience will be able to hover over data points and click on certain icons or datasets to discover information on their own. Interactive visualizations will make the presentation more memorable and impressive. 

As you can see in the example below, you can discover different data by engaging with the infographic. 

#7 Stay consistent with fonts and color styles

You want your presentation to look visually appealing and highlight essential information. To make that happen, stay consistent with font styles and color schemes throughout your presentation. 

Use one or two fonts max to make the text easy to read and understand. Also, use a carefully selected color scheme that’s not too distracting. If you’re using Prezi Design, you can easily copy and paste styles by right-clicking on your data visualizations and selecting “copy styles.” This makes it easier to stay consistent and saves time when picking matching colors. 

#8 Structure your presentation properly

Before creating your presentation, think about its structure. What’s the main idea you want to convey? Use that as your starting point, and only include information that adds value to the narrative. 

Plan out the first topics carefully to properly introduce your argument. Add the essential information in the middle part of your presentation. Lastly, close your presentation with a summary of the main points and leave your audience with an afterthought. Also, plan when you’re taking questions and for how long. 

For more insight, watch this tutorial on how to structure your presentation:

#9 Practice your public speaking skills

Public speaking may not be your forte, but you can get better with practice. Don’t decline a great opportunity to share your ideas with a larger audience just because you feel nervous speaking in front of a group of people. 

One of the best ways to improve your public speaking skills is to practice in front of your family or friends – people you feel comfortable with. Also, focus on the topic you’re presenting and get excited about the idea you want to convey. This way you’ll appear more confident and feel less nervous about public speaking. 

Explore other public speaking tips from Jessica Chen, the founder, and CEO of Soulcast Media: 

#10 Show your slides next to you on-screen

If you’re presenting on Zoom or in a virtual meeting , think twice before you share your screen. The days of hiding behind slides are over. People want to see and connect with other people, not sit through another run-of-the-mill screen share. To do that, use Prezi Video to showcase all your content right next to you in your video feed. 

As a result, your presentation will look more engaging than a traditional virtual presentation . Also, your audience will have the chance to read your body language and follow along with what you’re saying even better. 

If you already have your slides prepared, don’t worry – you can easily integrate them into Prezi. 

See Prezi Video in action and check out our video templates to get started.

#11 Calm down before presenting

Being in front of an audience can feel nerve-racking. However, there are ways to calm down before presenting that will make you feel more centered and confident. The last thing you want is all your hard work to go to waste just because of stress. 

Try breathing exercises or a five-minute guided meditation before presenting. The trick is to remove all distractions and focus on the present moment so you’re not overthinking right before starting your presentation. Also, be fully prepared and know exactly what to say and when which will help you feel more collected. If you want to discover other ways to feel and look more confident, read how not to be nervous before a presentation . 

#12 Use transitions and animations 

Add movement to your slides with transitions and animations. You’ll make your presentation more visually appealing and engaging. However, be careful not to overwhelm your audience with your choice of transitions and animations. 

Choose a transition that matches your presentation visually and use it throughout your presentation. Consider what animations will be relevant to your audience and select a few to add to your slides. Don’t overdo it. Keep the focus on the message you’re trying to convey, and use animations to only support that message. 

#13 Be enthusiastic 

When you’re in a room with a positive and enthusiastic person, you can’t help but feel uplifted as well. High-energy people have this effect on others. Most importantly, a lot of people tend to mimic people’s behavior and mirror their energy when they feel a connection or relate to them. That’s called the chameleon effect . 

When you’re presenting, you want your audience to feel curious about what you’re presenting. You may also want to leave your audience feeling uplifted, interested to know more, or inspired. To have that effect on others, try to convey those emotions when presenting. Practice your speech, slow down your narration at times, or take a pause after you’ve delivered a statement, and use different presentation techniques to present your project and really drive your points home. 

#14 End your presentation in a memorable way

The first few minutes of your presentation are crucial for captivating your audience’s attention. However, don’t underestimate the importance of ending your presentation as powerfully as you started it. 

The way you end your presentation will play a crucial part in how your audience will remember it. You want to make a memorable impression by closing your presentation with a summarizing statement, a rhetorical question, a call to action, or another impactful way. Discover 10 ways you can end your presentation in our guide.  

There are a lot of factors to consider when creating and delivering a presentation. You want your slides to look professional and visually appealing while conveying your main points. You also want to look and sound confident even if you’re nervous about public speaking. Whatever your concerns may be, remember that preparation is essential. Practice and dedication are the keys to giving a successful presentation . Make sure to follow these effective presentation tips to excel in your future presentations. If you’re interested in creating a captivating presentation with Prezi, contact us to learn more or try it for free . 

Elevating presentations with Prezi AI

Embrace the innovation of Prezi to bring your presentations to life. With its unique platform, Prezi AI offers more than just visually appealing templates; it provides an immersive narrative experience, engaging your audience with a story-driven approach. By integrating Prezi AI , our platform’s capabilities are further enhanced, offering intelligent design suggestions and optimizing content layouts to ensure your presentations are not only beautiful but impactful. This integration is a perfect example of effective presentation techniques in action, using technology to create a more engaging presentation.

Interactive elements: transforming passive listening into active engagement

Prezi revolutionizes the way information is presented by incorporating interactive elements that invite audience participation. With Prezi AI, these features become even more accessible, suggesting ways to make your presentation more engaging through clickable areas, zoomable images, and dynamic visualizations. This level of interaction encourages exploration, making your message more memorable and transforming a standard presentation into an effective presentation.

Adding a personal touch in digital presentation with video

Prezi Video stands out by seamlessly integrating your content alongside your video feed, bridging the gap between traditional presentations and personal engagement. This feature is crucial for those looking to follow presentation tips that emphasize the importance of connecting with your audience on a more personal level. Prezi AI enhances this experience, ensuring your content is displayed in the most effective way possible, making your virtual presentations feel as though you’re directly conversing with your audience.

Mastering presentation artistry with Prezi

The journey to becoming a skilled presenter involves continuously refining your approach and embracing tools that elevate your ability to communicate effectively. Prezi, enriched with Prezi AI, is one such tool that transforms ordinary presentations into captivating experiences. By leveraging these advanced features, you can deliver presentations that are successful, memorable, and truly unforgettable, embodying the essence of tips for presentation mastery.

Whether you’re an experienced speaker or preparing for your first presentation, Prezi equips you with the tools to succeed. Engage your audience, tell compelling stories, and deliver your message with confidence and creativity. Following effective presentation tips and exploring how Prezi AI can transform your next presentation is a step towards mastering the art of impactful communication. Delve into the features and begin your journey to presentation mastery today.

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How to Make Effective Impactful Presentations (Tips & Tools)

Learn how to make a good presentation great - step-by-step with examples. Learn the principles, guidelines & qualities needed to prepare captivating slides.

Dominika Krukowska

12 minute read

Short answer

Short answer: how to make a good presentation.

Start with a surprising statement, a bold promise, or a mystery

Provide context with a bit of background information

Structure your presentation within a story framework

Make every word count, and use as few as possible

Use visuals only to support your presentation text

Use interactive design to make your audience active participants

End by telling your audience what they can do with what they’ve learned

Boring presentations are instantly forgotten. How’s yours?

Lifeless presentations can spell doom for your message, leaving your audience disengaged and your goals unreached.

The price of a mediocre presentation is steep; missed opportunities, unimpressed prospects, and a bad rep.

In a world where everyone has grown to expect a good story, a boring presentation will be instantly forgotten. Like a drop in the ocean.

But not all is lost.

This post will teach you how presentation pros create compelling narratives and leverage the latest tech tools to command attention, drive a powerful message, and get shared like gossip.

Let’s get started!

How to prepare a presentation?

The successful presenter understands the value of small details and thorough preparation like the seasoned chef knows the importance of quality ingredients and careful technique for serving a 5 star dish

But where do you start?

Step-by-step guide for preparing a presentation:

1. Define your objective

Every presentation needs a clear goal. Are you looking to persuade, educate, or motivate? Perhaps you aim to showcase a product, or share insights about a recent project.

Defining your objective early on will guide your content creation process, helping you to focus your message and structure your presentation effectively. Think of your objective as the North Star guiding your presentation journey.

2. Analyze your audience

Next up, who are you talking to? Your audience should shape your presentation as much as your objective does. Understanding their needs, interests, and background will enable you to tailor your message to resonate with them.

Are they experts in your field, or are they novices looking for an introduction? What questions might they have? The more you know about your audience, the more compelling your presentation will be.

3. Research your topic

Once you've defined your objective and analyzed your audience, it's time to delve deep into your topic. Comprehensive research lays the groundwork for a robust, credible presentation.

Don't just scratch the surface – explore different perspectives, recent developments, and key statistics. This will not only enhance your understanding but also equip you with a wealth of information to answer any questions your audience might have.

4. Choose the right delivery format

Finally, consider the best format to deliver your message.

The right format can make all the difference in how your message is received, so choose wisely!

PowerPoint presentations are classic and easy to work with. But PowerPoint and Google slides are not so versatile in terms of their content experience. They're static, packed with information, and all look alike.

Our own presentation maker offers interactive, personalized, and multimedia content experience.

Data from our research of over 100K presentation sessions shows that audiences engage with Storydoc presentations 103% better than PowerPoint.

How to create an effective presentation?

There’s part art and part science in creating high-engagement high-impact presentations.

An effective presentation is the painstaking result of well-organized content, visuals that support and elevate your message, simplifying complex information, and personalizing wherever possible.

I wrote this post to teach you how to do all these, and a few things more.

Ready to learn? Let's dive in!

How to organize your presentation content?

Crafting a compelling presentation is like writing a page-turner.

You need to captivate your audience, maintain their interest, and guide them effortlessly through your narrative.

But how do you transform a heap of information into a well-structured presentation you can’t stop reading? There’s a structure you can follow.

3-step process for organizing a magnetic presentation:

1. Prioritize content

Your presentation should immediately capture interest and demonstrate relevance before moving on to establish understanding .

A) Build interest:

Begin with a strong hook that grabs your audience's attention. This could be an intriguing statistic, a powerful image , or an engaging question. It should stir curiosity and make your audience eager to hear more.

B) Establish relevance:

Once you have their attention it's time to establish why your presentation matters to your audience.

Address your audience's main concerns. Make sure your content directly speaks to these pain points, and address them in order of importance.

2. Build anticipation

A great presentation is like getting a new car – it builds anticipation, takes you on a thrilling ride, and ends with you wanting to share the experience with all your friends.

Start with a compelling problem your audience relates to and follow up with a promise of an amazing way they can solve it. This problem-solution dynamic creates a suspense that keeps your audience glued to your presentation.

3. Use a story framework

Finally, use a story framework to give your presentation structure and flow.

Begin with a big idea that underpins your presentation. Then delve into the problem, showcasing why it needs attention. Present your solution, painting a vision of a better future for your audience.

Weave in concrete examples of how your solution changes lives.

Tell the story of WHO you helped, WHAT the situation was before and after your solution, WHERE and WHEN it happened, WHY it worked and HOW it made them feel.

If you’re writing a business presentation you should follow this with an execution plan that outlines how the solution will be implemented.

Finally, close with clear next steps, guiding your audience on what they should do after the presentation to bring meaningful change into their lives.

Our recommended story framework:

How to design your presentation?

A good presentation is more than just making it look pretty ; it's about communicating your message effectively and creating a lasting impression.

Good presentation design grabs attention, and leads it to where it’s needed most. It takes your hand and leads you through the easiest and most pleasant path to understanding.

Good presentation design supports your message rather than steals the spotlight. Good design is narrated design.

What is narrated design (Scrollytelling)?

Scrollytelling, where "scroll" meets "storytelling", is an interactive content experience that guides readers through a narrative journey with a simple scroll. It connects text, images, videos, and animations into integrated “scenes” where content is both shown and narrated.

Scrollytelling breaks complex content into digestible chunks and gives the reader control over pace. It has been scientifically shown to enhance engagement, understandability and memorability.

Scrollytelling came up as a central thing when Itai Amoza, our Founder and CEO was building the foundations for Storydoc.

He partnered with one of the world’s leading visualization scientists , prof. Steven Franconeri , to help him bring to Storydoc the means to reduce the complexity, friction, and information overload so characteristic of business presentations.

Scrollytelling is part of the solutions that came up, which led to specialized storytelling slides like our narrator slide (in the example below).

An example of Storydoc scrollytelling:

How to design presentation visuals to support your story

Presentation visuals can be unsung heroes or sloppy distractions.

Visuals can bring your message to life, make complex concepts easy to understand, and engage your audience in ways that words alone cannot. Or… they can sit there looking all pretty and distract you from what’s really going on.

4 elements of great presentation visuals:

Support your message: Your visuals should support your text, highlight your main message, and align with your objective. They should reinforce your points and help your audience understand your message.

Represent your audience: The best visuals are relatable. They should resonate with your target audience and reflect their world of associations. Use images and graphics that your audience can identify with – this can enhance their engagement and make your presentation more memorable. Equally important is using clean images - an effective way to do this is by using tools that allow you to remove your image backgrounds . By eliminating distractions and focusing on your subject, you create images that are more impactful and, therefore, can potentially increase audience engagement.

Introduce your product, outcomes, and clients: Wherever possible, use visuals to demonstrate your product, illustrate outcomes, and represent your clients. This can remove doubt and misunderstanding by letting your audience see (and make obvious) what words sometimes struggle to describe.

Follow your branding guidelines: Your presentation is an extension of your brand, so your visuals should conform to your branding guidelines. Consistent use of colors, fonts, and styles not only enhances brand recognition but also creates a cohesive, professional look.

Here’s an example of a well-designed presentation:

How to communicate complex information?

Did you ever have to read a presentation where you felt like you're lost in a maze of jargon, data, and complex concepts?

Are you giving others this same experience?

Communicating complex information is a common challenge in presentations. But there are ways you can simplify your presentation and reengage your audience.

Here’s how you can get complex information across:

1. Use interactive content

Interactive content is your best friend when it comes to simplifying complex information and getting deeply engaged with your content.

It gets the readers more involved in your presentation by letting them play an active part; like choosing the content route they wish to take and controlling the pace.

It keeps your presentation textually lean - giving readers the choice to expand more details on demand (in tabs, live graphs, sliders, accordions, and calculators).

Beyond that, live graphs can illustrate trends, animations can demonstrate processes, and videos can bring concepts to life.

Calculators, questionnaires, and chatbots provide personalized and specific answers to readers as part of your presentation, without them having to get in touch with you or your team.

Elavating your presentations from static to interactive has been tied to increasing the number of people who read your presentation in full by 41% !

Making interactive used to be hard, but now you can just use Storydoc. Go make your first interactive presentation. It’s easy as pie.

2. Show don’t tell

A picture is worth a thousand words. Because no one will read a presentation with a thousand words, do everyone a favor and use images.

Images can be super effective at communicating complex information and save you a lot of needless text.

In fact, visual representation of data and concepts can often convey what words cannot. Use diagrams, infographics, and images to illustrate your points and simplify the complex.

The goal is to create a visual narrative that complements your verbal one.

3. Narrate your content

Storytelling is another powerful tool for communicating complex concepts.

Whether it's through text to speech AI, video bubbles, or a scrollytelling narrator slide, narrating your content can help guide your audience through the complexity.

By giving your information a narrative structure, you can make it more digestible, engaging, and memorable.

According to Sales Hacker’s data, people remember up to 10% of numbers and 25% of images they see. When you center your presentation around a story, this rises to 60-70% .

4. Use examples and allegories

Examples and allegories help unravel the complexity of ideas.

They scaffold your message with concepts we already know and understand, and can easily imagine in our mind. This makes them less new and intimidating and more familiar.

Critically, the real secret lies in selecting examples that are not just familiar but also deeply relevant—those are the ones that will truly ring with your listeners.

If you tailor the allegory to your audience's world, it is guaranteed to lead to an “aha” moment.

5. Open a line of communication

Finally, invite dialogue. This could be through a chatbot or an option to book a meeting for further discussion. This not only helps clarify any confusion but also encourages engagement and deepens understanding.

For example, finishing your presentation with an interactive calendar to book a meeting instead of a generic “Thank you” slide has proven to boost conversion rate by 27% !

How to personalize your presentation?

Imagine attending a party where the host doesn't remember your name or anything about you. Not a great experience, right? The same holds true for presentations.

In a sea of generic content, personalization can be a lifeline that connects you to your audience on a deeper level. It’s also the single most important predictor of success, getting 68% more people to read your presentation in full .

But how do you add that personal touch?

1. Address reader by name

Just as you wouldn't start a conversation without a greeting, don't start your presentation without acknowledging your audience.

Using your audience's name can make your presentation feel like a personal conversation rather than a generic monologue. It's a simple yet powerful way to engage your audience from the get-go.

2. Use their company logo

Including your audience's company logo in your presentation can make them feel seen and valued. It shows that you've taken the time to tailor your presentation to them, enhancing its relevance and appeal.

Plus, it's a subtle way to reinforce that your message is specifically designed to address their needs and challenges.

3. Add a personal message (video or text)

A personal message can go a long way in building a connection with your audience.

It could be a video message from you, expressing your enthusiasm for the opportunity to present to them, or a text message highlighting why the presentation matters to them.

This personal touch can make your audience feel special and more invested in your presentation.

4. Personalize your Call-to-Action

Finally, cap off your presentation with a call to action that speaks directly to your audience.

Swap out the generic 'Contact us' with something that gets to the heart of their needs, something like, 'Let's roll up our sleeves and tackle your [specific issue] at [their company].'

By tailoring your call to action, you show your audience you've truly got their back, that you're not just here to talk, but to make a real, positive impact on their world.

Here’s an example of a personalized slide:

How to measure the effectiveness of your presentation

Imagine if you could peek into your audience's mind, understand what resonated, what fell flat, and what drove them to action?

Presentation analytics is essential in order to guide you on how to fine-tune it for maximum impact.

But how do you get your hands on presentation analytics?

Any presentation you create with Storydoc comes with an out-of-the-box analytics suite , ready to track and provide insights.

We give you 100% visibility into how people engage with your presentations and send you real-time engagement alerts.

Here’s a video explaining how you can track performance with our analytics panel:

4 critical presentation engagement metrics to keep track of

1. Reading time

Storydoc gives you the precise time prospects spend reading your presentation so you can quickly figure out what's hitting the target and what's not.

Are they soaking up every word or just quickly skimming through? This can help you shape your content to hit the bullseye.

NOTE: Keep in mind that reading time alone might not show you a full picture. A better way is to use a smart engagement score that brings together different metrics like time spent and depth of reading. You can get this kind of total score in Storydoc.

2. Reading completion

Another basic metric we track is how many people read your content from start to finish.

This metric is a strong sign of the prospect’s interest and your content quality. It shows you if they're finding the information relevant, but also worth sticking with till the end.

3. Next step conversion rate

This one tracks how many people take the next step after they check out your presentation. This could be filling out a form, setting up a meeting, or downloading more files.

For business presentations, measuring this can show how well your presentation is pushing people further down the sales funnel.

At the top of your analytics dashboard, you can find a tab that shows you how many people clicked on your CTA divided by presentation, date, and location. If you scroll down to the list of readers, next to each person you can also see whether they clicked on the CTA or not.

Here's what it looks like:

4. Number of shares

This metric is particularly important for B2B sales teams . As more people are getting involved in buying decisions, this measure helps you see if and when your content is being passed around inside your prospect’s company.

On the analytics dashboard, under each presentation version, you can find detailed information on how many people read it. So, the higher the number, the more your presentation has been shared internally.

We'll notify you when your presentation has been shared, and who opened it, so you can time your follow-up perfectly to your buyer’s readiness to advance further.

Here's where you can find this information:

Best tool for making an effective presentation

In the realm of presentation tools, classics like Google Slides and PowerPoint offer simplicity and ease, while Canva and Pitch add a dash of design flair and collaboration.

If you're seeking to elevate your presentations to new heights you’ll need to do better than simple PowerPoints or flashy Canvas. Next-gen AI presentation tools like Storydoc are your game-changer.

They break free from the static concept of slides and offer the creation of interactive, immersive content experiences that sweep us along like a good story.

Grab a template - create your best presentation to date

Ever wished for a secret recipe to whip up a killer presentation? We've got something even better! Our interactive presentation templates are your shortcut to success.

Say goodbye to hours of formatting and hello to captivating, interactive presentations, all with a few clicks.

Grab a template and turn presentation woes into wows!

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to Give a Killer Presentation

• Chris Anderson

For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:

• Frame your story (figure out where to start and where to end).
• Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
• Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
• Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
• Put it together (play to your strengths and be authentic).

According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.

Lessons from TED

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”

• CA Chris Anderson is the curator of TED.

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How to Start a Presentation: 5 Templates and 90 Example Phrases

Starting a presentation effectively means capturing your audience’s attention from the very beginning. It’s important because it sets the tone for the entire presentation and establishes your credibility as a speaker.

Effective Openers: 5 Templates

Your presentation’s beginning sets the stage for everything that follows. So, it’s important to capture your audience’s attention right from the start. Here are some tried-and-true techniques to do just that.

1. Storytelling Approach

When you start with a story, you tap into the natural human love for narratives. It can be a personal experience, a historical event, or a fictional tale that ties back to your main point.

Example Introduction Template 1:

“Let me tell you a story about…”

Example : “Let me tell you a story about how a small idea in a garage blossomed into the global brand we know today.”

2. Quotation Strategy

Using a relevant quote can lend authority and thematic flavor to your presentation. Choose a quote that is provocative, enlightening, or humorous to resonate with your audience.

Example Introduction Template 2:

“As [Famous Person] once said…”

Example : “As Steve Jobs once said, ‘Innovation distinguishes between a leader and a follower.'”

3. Questioning Technique

Engage your audience directly by opening with a thoughtful question. This encourages them to think and become active participants.

Example Introduction Template 3:

“Have you ever wondered…”

Example : “Have you ever wondered what it would take to reduce your carbon footprint to zero?”

4. Statistical Hook

Kick off with a startling statistic that presents a fresh perspective or underscores the importance of your topic.

Example Introduction Template 4:

“Did you know that…”

Example : “Did you know that 90% of the world’s data was generated in the last two years alone?”

5. Anecdotal Method

Share a brief, relatable incident that highlights the human aspect of your topic. It paves the way for empathy and connection.

Example Introduction Template 5:

“I want to share a quick anecdote…”

Example : “I want to share a quick anecdote about a time I experienced the customer service that went above and beyond what anyone would expect.”

How to Start a Powerpoint Presentation: 45 Example Phrases

Starting a PowerPoint presentation effectively can captivate your audience and set the tone for your message. The opening phrases you choose are important in establishing rapport and commanding attention. Whether you’re presenting to colleagues, at a conference, or in an academic setting, these phrases will help you begin with confidence and poise:

• 1. “Good morning/afternoon/evening, everyone. Thank you for joining me today.”
• 2. “Welcome, and thank you for being here. Let’s dive into our topic.”
• 3. “I’m excited to have the opportunity to present to you all about…”
• 4. “Thank you all for coming. Today, we’re going to explore…”
• 5. “Let’s begin by looking at the most important question: Why are we here today?”
• 6. “I appreciate your time today, and I promise it will be well spent as we discuss…”
• 7. “Before we get started, I want to express my gratitude for your presence here today.”
• 8. “It’s a pleasure to see so many familiar faces as we gather to talk about…”
• 9. “I’m thrilled to kick off today’s presentation on a topic that I am passionate about—…”
• 10. “Welcome to our session. I’m confident you’ll find the next few minutes informative as we cover…”
• 11. “Let’s embark on a journey through our discussion on…”
• 12. “I’m delighted to have the chance to share my insights on…”
• 13. “Thank you for the opportunity to present to such an esteemed audience on…”
• 14. “Let’s set the stage for an engaging discussion about…”
• 15. “As we begin, I’d like you to consider this:…”
• 16. “Today marks an important discussion on a subject that affects us all:…”
• 17. “Good day, and welcome to what promises to be an enlightening presentation on…”
• 18. “Hello and welcome! We’re here to delve into something truly exciting today…”
• 19. “I’m honored to present to you this comprehensive look into…”
• 20. “Without further ado, let’s get started on a journey through…”
• 21. “Thank you for carving time out of your day to join me for this presentation on…”
• 22. “It’s wonderful to see such an engaged audience ready to tackle the topic of…”
• 23. “I invite you to join me as we unpack the complexities of…”
• 24. “Today’s presentation will take us through some groundbreaking ideas about…”
• 25. “Welcome aboard! Prepare to set sail into the vast sea of knowledge on…”
• 26. “I’d like to extend a warm welcome to everyone as we focus our attention on…”
• 27. “Let’s ignite our curiosity as we begin to explore…”
• 28. “Thank you for your interest and attention as we dive into the heart of…”
• 29. “As we look ahead to the next hour, we’ll uncover the secrets of…”
• 30. “I’m eager to share with you some fascinating insights on…”
• 31. “Welcome to what I believe will be a transformative discussion on…”
• 32. “This morning/afternoon, we’ll be venturing into the world of…”
• 33. “Thank you for joining me on this exploration of…”
• 34. “I’m delighted by the turnout today as we embark on this exploration of…”
• 35. “Together, let’s navigate the intricacies of…”
• 36. “I’m looking forward to engaging with you all on the subject of…”
• 37. “Let’s kick things off with a critical look at…”
• 38. “Thank you for your presence today as we shine a light on…”
• 39. “Welcome to a comprehensive overview of…”
• 40. “It’s a privilege to discuss with you the impact of…”
• 41. “I’m glad you could join us for what promises to be a thought-provoking presentation on…”
• 42. “Today, we’re going to break down the concept of…”
• 43. “As we get started, let’s consider the significance of our topic:…”
• 44. “I’m thrilled to lead you through today’s discussion, which centers around…”
• 45. “Let’s launch into our session with an eye-opening look at…”

Starting a Presentation: 45 Examples

Connecting with the audience.

When starting a presentation, making a genuine connection with your audience sets the stage for a successful exchange of ideas. Examples:

• “I promise, by the end of this presentation, you’ll be as enthusiastic about this as I am because…”
• “The moment I learned about this, I knew it would be a game-changer and I’m thrilled to present it to you…”
• “There’s something special about this topic that I find incredibly invigorating, and I hope you will too…”
• “I get a rush every time I work on this, and I hope to transmit that energy to you today…”
• “I’m thrilled to discuss this breakthrough that could revolutionize…”
• “This project has been a labor of love, and I’m eager to walk you through…”
• “When I first encountered this challenge, I was captivated by the possibilities it presented…”
• “I can’t wait to dive into the details of this innovative approach with you today…”
• “It’s genuinely exhilarating to be at the edge of what’s possible in…”
• “My fascination with [topic] drove me to explore it further, and I’m excited to share…”
• “Nothing excites me more than talking about the future of…”
• “Seeing your faces, I know we’re going to have a lively discussion about…”
• “The potential here is incredible, and I’m looking forward to discussing it with you…”
• “Let’s embark on this journey together and explore why this is such a pivotal moment for…”
• “Your engagement in this discussion is going to make this even more exciting because…”

Building Credibility

You present with credibility when you establish your expertise and experience on the subject matter. Here’s what you can say to accomplish that:

• “With a decade of experience in this field, I’ve come to understand the intricacies of…”
• “Having led multiple successful projects, I’m excited to share my insights on…”
• “Over the years, working closely with industry experts, I’ve gleaned…”
• “I hold a degree in [your field], which has equipped me with a foundation for…”
• “I’m a certified professional in [your certification], which means I bring a certain level of expertise…”
• “Having published research on this topic, my perspective is grounded in…”
• “I’ve been a keynote speaker at several conferences, discussing…”
• “Throughout my career, I’ve contributed to groundbreaking work in…”
• “My experience as a [your previous role] has given me a unique outlook on…”
• “Endorsed by [an authority in your field], I’m here to share what we’ve achieved…”
• “The program I developed was recognized by [award], highlighting its impact in…”
• “I’ve trained professionals nationwide on this subject and witnessed…”
• “Collaborating with renowned teams, we’ve tackled challenges like…”
• “I’ve been at the forefront of this industry, navigating through…”
• “As a panelist, I’ve debated this topic with some of the brightest minds in…”

Projecting Confidence

• “I stand before you today with a deep understanding of…”
• “You can rely on the information I’m about to share, backed by thorough research and analysis…”
• “Rest assured, the strategies we’ll discuss have been tested and proven effective in…”
• “I’m certain you’ll find the data I’ll present both compelling and relevant because…”
• “I’m fully confident in the recommendations I’m providing today due to…”
• “The results speak for themselves, and I’m here to outline them clearly for you…”
• “I invite you to consider the evidence I’ll present; it’s both robust and persuasive…”
• “You’re in good hands today; I’ve navigated these waters many times and have the insights to prove it…”
• “I assure you, the journey we’ll take during this presentation will be enlightening because…”
• “Your success is important to me, which is why I’ve prepared diligently for our time together…”
• “Let’s look at the facts; they’ll show you why this approach is solid and dependable…”
• “Today, I present to you a clear path forward, grounded in solid experience and knowledge…”
• “I’m confident that what we’ll uncover today will not only inform but also inspire you because…”
• “You’ll leave here equipped with practical, proven solutions that you can trust because…”
• “The solution I’m proposing has been embraced industry-wide, and for good reason…”

Organizational Preview

Starting your presentation with a clear organizational preview can effectively guide your audience through the content. This section helps you prepare to communicate the roadmap of your presentation.

Outlining the Main Points

You should begin by briefly listing the main points you’ll cover. This lets your audience know what to expect and helps them follow along. For example, if you’re presenting on healthy eating, you might say, “Today, I’ll cover the benefits of healthy eating, essential nutrients in your diet, and simple strategies for making healthier choices.”

Setting the Tone

Your introduction sets the tone for the entire presentation. A way to do this is through a relevant story or anecdote that engages the audience. Suppose you’re talking about innovation; you might start with, “When I was a child, I was fascinated by how simple Legos could build complex structures, which is much like the innovation process.”

Explaining the Structure

Explain the structure of your presentation so that your audience can anticipate how you’ll transition from one section to the next. For instance, if your presentation includes an interactive portion, you might say, “I’ll begin with a 15-minute overview, followed by a hands-on demonstration, and we’ll wrap up with a Q&A session, where you can ask any questions.”

Practice and Preparation

Before you step onto the stage, it’s important that your preparation includes not just content research, but also rigorous practice and strategy for dealing with nerves. This approach ensures you present with confidence and clarity.

Rehearsing the Opening

Practicing your introduction aloud gives you the opportunity to refine your opening remarks. You might start by greeting the audience and sharing an interesting quote or a surprising statistic related to your topic. For example, if your presentation is about the importance of renewable energy, you could begin with a recent statistic about the growth in solar energy adoption. Record yourself and listen to the playback, focusing on your tone, pace, and clarity.

Memorizing Key Points

While you don’t need to memorize your entire presentation word for word, you should know the key points by heart. This includes main arguments, data, and any conclusions you’ll be drawing. You can use techniques such as mnemonics or the method of loci, which means associating each key point with a specific location in your mind, to help remember these details. Having them at your fingertips will make you feel more prepared and confident.

Managing Presentation Jitters

Feeling nervous before a presentation is natural, but you can manage these jitters with a few techniques. Practice deep breathing exercises or mindful meditation to calm your mind before going on stage. You can also perform a mock presentation to a group of friends or colleagues to simulate the experience and receive feedback. This will not only help you get used to speaking in front of others but also in adjusting your material based on their reactions.

Engagement Strategies

Starting a presentation on the right foot often depends on how engaged your audience is. Using certain strategies, you can grab their attention early and maintain their interest throughout your talk:

1. Encouraging Audience Participation

Opening your presentation with a question to your audience is a great way to encourage participation. This invites them to think actively about the subject matter. For instance, you might ask, “By a show of hands, how many of you have experienced…?” Additionally, integrating interactive elements like quick polls or requesting volunteers for a demonstration can make the experience more dynamic and memorable.

Using direct questions throughout your presentation ensures the audience stays alert, as they might be called upon to share their views. For example, after covering a key point, you might engage your audience with, “Does anyone have an experience to share related to this?”

2. Utilizing Pacing and Pauses

Mastering the pace of your speech helps keep your presentation lively. Quickening the pace when discussing exciting developments or slowing down when explaining complex ideas can help maintain interest. For example, when introducing a new concept, slow your pace to allow the audience to absorb the information.

Pauses are equally powerful. A well-timed pause after a key point gives the audience a moment to ponder the significance of what you’ve just said. It might feel like this: “The results of this study were groundbreaking. (pause) They completely shifted our understanding of…”. Pauses also give you a moment to collect your thoughts, adding to your overall composure and control of the room.

How should one introduce their group during a presentation?

You might say something like, “Let me introduce my amazing team: Alex, our researcher, Jamie, our designer, and Sam, the developer. Together, we’ve spent the last few months creating something truly special for you.”

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Blog Beginner Guides 8 Types of Presentations You Should Know [+Examples & Tips]

8 Types of Presentations You Should Know [+Examples & Tips]

Written by: Krystle Wong Aug 11, 2023

From persuasive pitches that influence opinions to instructional demonstrations that teach skills, the different types of presentations serve a unique purpose, tailored to specific objectives and audiences.

Presentations that are tailored to its objectives and audiences are more engaging and memorable. They capture attention, maintain interest and leave a lasting impression. 

Don’t worry if you’re no designer —  Whether you need data-driven visuals, persuasive graphics or engaging design elements, Venngage can empower you to craft presentations that stand out and effectively convey your message.

Venngage’s intuitive drag-and-drop interface, extensive presentation template library and customizable design options make it a valuable tool for creating slides that align with your specific goals and target audience. 

Click to jump ahead:

8 Different types of presentations every presenter must know

How do i choose the right type of presentation for my topic or audience, types of presentation faq, 5 steps to create a presentation with venngage .

When it comes to presentations, versatility is the name of the game. Having a variety of presentation styles up your sleeve can make a world of difference in keeping your audience engaged. Here are 8 essential presentation types that every presenter should be well-acquainted with:

1. Informative presentation

Ever sat through a presentation that left you feeling enlightened? That’s the power of an informative presentation. 

This presentation style is all about sharing knowledge and shedding light on a particular topic. Whether you’re diving into the depths of quantum physics or explaining the intricacies of the latest social media trends, informative presentations aim to increase the audience’s understanding.

When delivering an informative presentation, simplify complex topics with clear visuals and relatable examples. Organize your content logically, starting with the basics and gradually delving deeper and always remember to keep jargon to a minimum and encourage questions for clarity.

Academic presentations and research presentations are great examples of informative presentations. An effective academic presentation involves having clear structure, credible evidence, engaging delivery and supporting visuals. Provide context to emphasize the topic’s significance, practice to perfect timing, and be ready to address anticipated questions. 

2. Persuasive presentation

If you’ve ever been swayed by a passionate speaker armed with compelling arguments, you’ve experienced a persuasive presentation . 

This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective. Expect to encounter solid evidence, logical reasoning and a dash of emotional appeal.

With persuasive presentations, it’s important to know your audience inside out and tailor your message to their interests and concerns. Craft a compelling narrative with a strong opening, a solid argument and a memorable closing. Additionally, use visuals strategically to enhance your points.

Examples of persuasive presentations include presentations for environmental conservations, policy change, social issues and more. Here are some engaging presentation templates you can use to get started with: 

3. Demonstration or how-to presentation

A Demonstration or How-To Presentation is a type of presentation where the speaker showcases a process, technique, or procedure step by step, providing the audience with clear instructions on how to replicate the demonstrated action. 

A demonstrative presentation is particularly useful when teaching practical skills or showing how something is done in a hands-on manner.

These presentations are commonly used in various settings, including educational workshops, training sessions, cooking classes, DIY tutorials, technology demonstrations and more. Designing creative slides for your how-to presentations can heighten engagement and foster better information retention. 

Speakers can also consider breaking down the process into manageable steps, using visual aids, props and sometimes even live demonstrations to illustrate each step. The key is to provide clear and concise instructions, engage the audience with interactive elements and address any questions that may arise during the presentation.

4. Training or instructional presentation

Training presentations are geared towards imparting practical skills, procedures or concepts — think of this as the more focused cousin of the demonstration presentation. 

Whether you’re teaching a group of new employees the ins and outs of a software or enlightening budding chefs on the art of soufflé-making, training presentations are all about turning novices into experts.

To maximize the impact of your training or instructional presentation, break down complex concepts into digestible segments. Consider using real-life examples to illustrate each point and create a connection. 

You can also create an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding.

5. Sales presentation

Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.

A successful sales presentation often has key characteristics such as a clear value proposition, strong storytelling, confidence and a compelling call to action. Hence, when presenting to your clients or stakeholders, focus on benefits rather than just features. 

Anticipate and address potential objections before they arise and use storytelling to showcase how your offering solves a specific problem for your audience. Utilizing visual aids is also a great way to make your points stand out and stay memorable.

A sales presentation can be used to promote service offerings, product launches or even consultancy proposals that outline the expertise and industry experience of a business. Here are some template examples you can use for your next sales presentation:

6. Pitch presentation

Pitch presentations are your ticket to garnering the interest and support of potential investors, partners or stakeholders. Think of your pitch deck as your chance to paint a vivid picture of your business idea or proposal and secure the resources you need to bring it to life. 

Business presentations aside, individuals can also create a portfolio presentation to showcase their skills, experience and achievements to potential clients, employers or investors. 

Craft a concise and compelling narrative. Clearly define the problem your idea solves and how it stands out in the market. Anticipate questions and practice your answers. Project confidence and passion for your idea.

7. Motivational or inspirational presentation

Feeling the need for a morale boost? That’s where motivational presentations step in. These talks are designed to uplift and inspire, often featuring personal anecdotes, heartwarming stories and a generous serving of encouragement.

Form a connection with your audience by sharing personal stories that resonate with your message. Use a storytelling style with relatable anecdotes and powerful metaphors to create an emotional connection. Keep the energy high and wrap up your inspirational presentations with a clear call to action.

Inspirational talks and leadership presentations aside, a motivational or inspirational presentation can also be a simple presentation aimed at boosting confidence, a motivational speech focused on embracing change and more.

8. Status or progress report presentation

Projects and businesses are like living organisms, constantly evolving and changing. Status or progress report presentations keep everyone in the loop by providing updates on achievements, challenges and future plans. It’s like a GPS for your team, ensuring everyone stays on track.

Be transparent about achievements, challenges and future plans. Utilize infographics, charts and diagrams to present your data visually and simplify information. By visually representing data, it becomes easier to identify trends, make predictions and strategize based on evidence.

Now that you’ve learned about the different types of presentation methods and how to use them, you’re on the right track to creating a good presentation that can boost your confidence and enhance your presentation skills . 

Selecting the most suitable presentation style is akin to choosing the right outfit for an occasion – it greatly influences how your message is perceived. Here’s a more detailed guide to help you make that crucial decision:

1. Define your objectives

Begin by clarifying your presentation’s goals. Are you aiming to educate, persuade, motivate, train or perhaps sell a concept? Your objectives will guide you to the most suitable presentation type. 

For instance, if you’re aiming to inform, an informative presentation would be a natural fit. On the other hand, a persuasive presentation suits the goal of swaying opinions.

2. Know your audience

Regardless if you’re giving an in-person or a virtual presentation — delve into the characteristics of your audience. Consider factors like their expertise level, familiarity with the topic, interests and expectations. 

If your audience consists of professionals in your field, a more technical presentation might be suitable. However, if your audience is diverse and includes newcomers, an approachable and engaging style might work better.

3. Analyze your content

Reflect on the content you intend to present. Is it data-heavy, rich in personal stories or focused on practical skills? Different presentation styles serve different content types. 

For data-driven content, an informative or instructional presentation might work best. For emotional stories, a motivational presentation could be a compelling choice.

4. Consider time constraints

Evaluate the time you have at your disposal. If your presentation needs to be concise due to time limitations, opt for a presentation style that allows you to convey your key points effectively within the available timeframe. A pitch presentation, for example, often requires delivering impactful information within a short span.

5. Leverage visuals

Visual aids are powerful tools in presentations. Consider whether your content would benefit from visual representation. If your PowerPoint presentations involve step-by-step instructions or demonstrations, a how-to presentation with clear visuals would be advantageous. Conversely, if your content is more conceptual, a motivational presentation could rely more on spoken words.

6. Align with the setting

Take the presentation environment into account. Are you presenting in a formal business setting, a casual workshop or a conference? Your setting can influence the level of formality and interactivity in your presentation. For instance, a demonstration presentation might be ideal for a hands-on workshop, while a persuasive presentation is great for conferences.

7. Gauge audience interaction

Determine the level of audience engagement you want. Interactive presentations work well for training sessions, workshops and small group settings, while informative or persuasive presentations might be more one-sided.

8. Flexibility

Stay open to adjusting your presentation style on the fly. Sometimes, unexpected factors might require a change of presentation style. Be prepared to adjust on the spot if audience engagement or reactions indicate that a different approach would be more effective.

Remember that there is no one-size-fits-all approach, and the best type of presentation may vary depending on the specific situation and your unique communication goals. By carefully considering these factors, you can choose the most effective presentation type to successfully engage and communicate with your audience.

To save time, use a presentation software or check out these presentation design and presentation background guides to create a presentation that stands out.    

What are some effective ways to begin and end a presentation?

Capture your audience’s attention from the start of your presentation by using a surprising statistic, a compelling story or a thought-provoking question related to your topic. 

To conclude your presentation , summarize your main points, reinforce your key message and leave a lasting impression with a powerful call to action or a memorable quote that resonates with your presentation’s theme.

How can I make my presentation more engaging and interactive?

To create an engaging and interactive presentation for your audience, incorporate visual elements such as images, graphs and videos to illustrate your points visually. Share relatable anecdotes or real-life examples to create a connection with your audience. 

You can also integrate interactive elements like live polls, open-ended questions or small group discussions to encourage participation and keep your audience actively engaged throughout your presentation.

Which types of presentations require special markings

Some presentation types require special markings such as how sales presentations require persuasive techniques like emphasizing benefits, addressing objections and using compelling visuals to showcase products or services. 

Demonstrations and how-to presentations on the other hand require clear markings for each step, ensuring the audience can follow along seamlessly. 

That aside, pitch presentations require highlighting unique selling points, market potential and the competitive edge of your idea, making it stand out to potential investors or partners.

Need some inspiration on how to make a presentation that will captivate an audience? Here are 120+ presentation ideas to help you get started. 

Creating a stunning and impactful presentation with Venngage is a breeze. Whether you’re crafting a business pitch, a training presentation or any other type of presentation, follow these five steps to create a professional presentation that stands out:

• Sign up and log in to Venngage to access the editor.
• Choose a presentation template that matches your topic or style.
• Customize content, colors, fonts, and background to personalize your presentation.
• Add images, icons, and charts to enhancevisual style and clarity.
• Save, export, and share your presentation as PDF or PNG files, or use Venngage’s Presentation Mode for online showcasing.

In the realm of presentations, understanding the different types of presentation formats is like having a versatile set of tools that empower you to craft compelling narratives for every occasion.

Remember, the key to a successful presentation lies not only in the content you deliver but also in the way you connect with your audience. Whether you’re informing, persuading or entertaining, tailoring your approach to the specific type of presentation you’re delivering can make all the difference.

Presentations are a powerful tool, and with practice and dedication (and a little help from Venngage), you’ll find yourself becoming a presentation pro in no time. Now, let’s get started and customize your next presentation!

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105+ Creative Presentation Ideas to Engage Your Audience

Written by: Orana Velarde

With most people tuning out of a PowerPoint presentation within the first 10 minutes , developing engaging slide show presentation ideas that keep your audience hooked till the end can be a challenge.

This is why we've created this post with 105+ creative presentation ideas to help you put together exciting presentations that don't put your audience to sleep. You can use these presentation ideas for business meetings, webinars, classrooms, online courses, pitch decks and more.

Here are some of the ideas we’re covering:

• Use neon colors and duotones
• Unify transitions horizontally
• Use a monochrome palette
• Tell a personal story
• Use isometric illustrations

In this article, you'll find unique slide examples, templates, designs and more. Put these slide show presentation ideas to practice using our presentation maker and create your own presentation in minutes.

Here's a short selection of 8 easy-to-edit Presentation templates you can edit, share and download with Visme. View more below:

• Add bright and bold colors to make your presentation stand out and grab your audience's attention. Create a vibrant and dynamic look by using neon colors and duotones.
• Instead of using different transitions for each slide, use the same transition horizontally throughout your presentation. This creates a cohesive and visually pleasing flow.
• To create a sophisticated, minimalist look, limit your color choices to shades of a single color.
• Connect with your audience and make your message more relatable by incorporating personal anecdotes or stories into your presentation.
• Add depth and dimension to your presentation with isometric illustrations, which can be a fun and engaging way to present complex information.
• Sign up for Visme’s presentation software to start applying these creative presentation ideas.

105+ Creative Presentation Ideas

The ideas we've shared cut across various design concepts, industries and use cases. We've also sprinkled presentation design ideas from Visme's template library.  If you're running out of creative steam, you can use these templates to jumpstart your designs.

And if you're running out of time, consider using Visme's AI presentation maker to bring these 100 creative presentation ideas to life. It's a user-friendly tool that effortlessly transforms your ideas into visually stunning presentations.

Now, let's jump into the creative presentation design ideas.

1 Use Neon Colors

Neon colors will give your presentation enough color kick to keep the viewer’s attention. Use neon colors either as the background, as specific elements or as details inside the slides. The trick with neon is to not go overboard with the contrasts. Instead of using a neon rainbow, think more along the lines of neon accents.

2 Be Minimal

Using a minimal design composition is one of the unique presentation ideas. The trick is to have just enough information and visual details for the viewer to feel comfortable seeing the slides. A minimal design can instill calm and awe in your audience when done right. The trick with minimalism is to know when enough is enough, you wouldn’t want to be boring instead of minimal.

RELATED:  20+ Examples of Minimalist Design to Inspire Your Own Creations

3 Use all caps

Another creative presentation idea is using all caps when you feel like the topic of your presentation can be delivered with few words. Using all capitals in your slides will give the message importance. This design might not be suited for a text-heavy presentation but maybe one with an audio narrative that goes along with it or bullet points.

Also, this kind of presentation design is suitable for captivating introduction slide ideas.

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4 Go vertical

Rectangular presentations are definitely the norm, but with the rise of Instagram Stories, this might be starting to change. This shift introduces a unique opportunity for those looking for ideas for presentation styles that stand out. Now that we can put archived stories into Highlights, why not publish vertical presentations there? Going vertical is just one idea. Along with that, you can add any other design technique.

5  Use duotones

Duotone doesn’t exactly mean “two colors,” it actually means “two tones.” The idea behind this design angle is to use two contrasting tonalities which can have different shades. The difference between duotone and two colors is that it has a more edgy look. Depending on what two tonalities you choose, it can be subtle or very powerful. The photos used in the design also need to be customized to the duotone color you chose.

6 Add a video in different shapes or snippets

Videos can be a powerful tool in your arsenal for engaging your audience during a presentation. Not only do they help to break up the monotony of a lecture-style presentation, but they can also help to explain complex concepts, add visual interest, and evoke emotions.

One way to make your videos stand out is by using different shapes or snippets. Rather than presenting a standard rectangular video, consider incorporating shapes such as circles, triangles or diamonds. These shapes can add a unique and visually appealing element to your presentation.

Another way to incorporate video snippets is by breaking up a longer video into smaller, bite-sized pieces. This can be particularly useful if you have a lengthy video that you want to show but don't want to lose your audience's attention. By breaking it up into smaller segments, you can keep your audience engaged and prevent them from losing interest.

Don’t worry about the design complexity. If you create your presentation in Visme, you can resize your videos instantly and turn them into any shape you want.

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7  Unify transitions horizontally

Unifying the transitions between slides is always a great idea, but doing it horizontally is especially effective. By keeping all the movements going in one direction, it's both easy to follow and will look great. You don’t need to just apply horizontal transitions to the switch between slides, you can also apply animation to the titles and images. As long as they all go in the same direction, you are gold.

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8  Black and white + spot of bright color

This presentation design idea is highly effective if you're looking for a creative way to present information.

Adding a bright color to a black and white scheme can add just the right amount of attention-grabbing detail to your presentation. Try choosing a powerful color so that it’s really noticeable and pops visually. You can use the color in small amounts or in large sections. Up to you, just remember to maintain a balance throughout.

9 Use a color theme

A cohesive color theme throughout your presentation can engage your audience and create a more visually appealing experience.

To start, consider the overall tone of your presentation and what emotions you want to evoke in your audience. Are you presenting on a serious topic, such as healthcare or finance, where a more subdued color palette may be appropriate?

Or are you presenting on a more lighthearted topic, such as creativity or innovation, where bright and bold colors can help to capture your audience's attention?

Once you have a general idea of your color palette, try to use it consistently throughout your slides. This means using the same background, font and accent colors for headings and graphics– like the presentation template below.

Visme's presentation templates offer a wide range of professionally designed themes with 300+ slides in 20+ different categories, making it the best choice for exploring creative presentation ideas without PowerPoint. You can create visually stunning slides with our carefully curated color schemes and stylish designs.

Read this article about 25 free presentation themes in Visme and find the perfect one.

Visme's presentation maker and branded presentation templates have been helping businesses create impactful presentations while saving them time and money. That's why many businesses choose Visme over other tools.

But don't just take it for word. Here's what one of our satisfied customers has to say about Visme.

"Previously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that we've all steered away from PowerPoint."

"PowerPoint templates are plain and boring, and we want to create more fun and engaging content. Visme has multiple slide templates to choose from, which makes this so much easier."

"I just made a deck recently and it took me about 15-20 minutes. I found a template I really liked and tweaked it and put it in our brand colors. In PowerPoint, it would take anywhere from an hour to an hour and a half."

- Kendra Bradley, Graphic Content Developer at WOW!

10  Add full-screen videos

The use of full-screen video in your slides can have a big impact on your storytelling. There’s a catch though. The wrong video will be detrimental to your message, be mindful of the videos you chose to grace the background of your slides. The video should either tell your story without words or be a complement that won’t interfere. The wrong video will confuse your viewers and it will be hard to get their undivided attention back.

If you’re looking for quick idea inspiration, check out our YouTube video where Mike shares 30 of our favorite presentation ideas at a glance.

11  Use an 80’s visual style

If looking for a unique design style, why not try an 80’s style for a change. Neon graffiti writing, disco balls, and brightly colored shapes might go well with your presentation’s topic. You can use 80’s visuals as small complementary elements or as the entirety of the presentation style. Nevertheless, if your presentation is about something quite serious then maybe you should try another style.

All you have to do is provide a text prompt, choose your preferred template style and the tool will generate text, images and icons and prepare a ready-to-use presentation within seconds. 

The flexibility to customize these presentations in the Visme editor adds the perfect finishing touches to your visual storytelling journey.

12  Go vintage

Another creative presentation idea is the vintage look. This could work really well with a history-themed presentation or anything to do with recuperating old traditions. When we say “vintage” we mean sepia-toned photos, intricate picture frames, bold fonts which look like they came out of old posters.

A vintage color palette is usually pastel turquoise green, ochre yellow and washed out blue and orange. You could consider using vintage mockup sets to create scenes for your slides, or use vintage style fonts, and old photographs as backgrounds.

13  Use a monochrome palette

A monochrome palette is one that maintains a single tonality in different strengths. For example, you can create a presentation in shades of blue, or in shades of orange. Use the palest shade for the background and a stronger shade for the titles and decorative shapes. Try doing it the opposite way as well. You can even use photos with a bit of a filter effect in the chosen color by adding a color filter.

14  Tell a personal story

Telling stories from your own life—whether those stories are deeply moving, humorous tales, or just little snippets that allow someone to look into your history—can be a great way to make a presentation more meaningful.

Colin Stokes uses this to his advantage in his TED talk. He begins by talking about the movies he watches with his daughter and what she likes, and then moving into watching a movie with his son, and wondering how it has affected him, allowing him to move seamlessly into his actual points.

Watch the video below to learn how Colin Stokes did it

Choose a relevant story from your past, and tell it with all the honesty that you can. Your audience will feel that, sympathize, and therefore connect more with your message.

15  Creative photo crops

The photos in your presentations can be cropped hundreds of different ways. From simple circles or rectangles to more elaborate triangles, polygons, letter shapes or even a brushstroke. Analyze the message of your presentation to know which shape to use for the cropping of your photos. You can also create a collage with the shapes as long as they don’t distract from the information being presented.

16 Add fun illustrations

Adding fun illustrations is a great idea to engage your audience during a presentation. They can help break up text-heavy slides, make your presentation more visually attractive and reinforce your message, making it one of the best fun presentation ideas.

Hand-drawn doodles, icons and graphics and animated GIFs are all illustrations you can use. To maximize the visual impact of your illustrations, you can use them in 3D.

With Visme, you can enhance your presentation by adding 3D objects that allow you to customize their colors, size and alignment. Additionally, you can add 3D animated graphics to take things to the next level.

When using illustrations, it's important to remember to use them sparingly to avoid overwhelming your audience. Less is more when it comes to adding graphics to your slides. Remember to match the illustrations with your theme and color scheme to keep things consistent.

17  Thick and bold fonts

Huge chunky fonts are a great way to call attention to titles on slides. You could even try making the letters bleed over the edges or place the words vertical along the side. The best thick and bold fonts are the ones with minimal decorations. Try using fonts that have strong corners or the opposite, extreme rounded terminals. It will also work best if the title is short and sweet.

18 Go with nature

Freshen up your presentation with some natural elements around the edges or as a background. You could use full-screen background photos of leaves or palm fronds coming in from the sides of the slides.

Another presentation idea would be to use nature-related photography along with other design ideas like interesting photo crops. This technique could be used for presentations that relate to nature or natural topics, but also for a home decor proposal or creative direction pitch for a TV ad.

Integrating nature into your slides is a beautiful presentation example of how to connect with your audience on a different level. This technique could be used for presentations about environmental topics or even about home decoration.

19 Use circles

Circles represent wholeness and a natural sense of completion. They can signify eternity and constant movement. They can also make your presentation more friendly and emotionally accessible. You can try using circles as decorative elements or as the shape for cropping images and as backgrounds for illustrations.

20 Add some sparkle (glitter backgrounds)

Give your presentations a little bit of a festive feel with some glittery details. This PowerPoint idea can work great if you are presenting a creative proposal for a fashion label or clothing catalog. It can even work really well for holiday-themed pitches or products. There are different types of glittery graphics you can use, like a glitter texture, a glittering rain or even just a dash of glitter. You can find some great glitter backgrounds and textures over at Freepik .

21 Get crafty (ripped paper details)

Sometimes to tell a story, visual details can really help get a mood across. Ripped paper shapes and edges can give a presentation a special feel, almost as if it was done by hand. This visual technique works for any type of presentation except maybe in a corporate setting. Ripped paper can be found on creative graphics resource sites or you can do it yourself and take a photo.

22 Cut-out paper illustrations

Another crafty idea to design your slides is by using cut paper illustrations. This technique could look really crafty or quite elegant if done well. Cut paper can be used as an elaborate background, as the letters in titles or as decorative elements. There are some great cut paper bundles online to use as PNG files which can be uploaded to the Visme editor.

23  Pathway transitions

Create interesting transitions by designing scenes or pathways instead of just sliding them in one unified direction. By doing this, you can use a storytelling technique that will keep the audience’s attention throughout the presentation and information relay. You can find out how to do it in our free guide to creating captivating presentations .

Create an automatically animated presentation in minutes.

24  use isometric illustrations.

If you are looking for a different way to illustrate your slides, why not consider using isometric illustrations? This style of illustration is great for explaining things that can be separated into parts. The parts can be animated as well. An isometric illustration can work for any kind of presentation, from technology to corporate. It will give your presentation a modern edge and a professional look.

25  Use motion graphics

Motion graphics are a great way to illustrate an idea with animated objects . They don’t tell stories on their own, they support the context and illustrate the content.

For example, if your presentation is about travel, you could have flying airplanes across the slides or bags on a luggage conveyor belt. For something more abstract, you can use moving shapes and add effects to the titles. Your Visme editor has a variety of design tools to help you create all sorts of content with motion graphics.

Here’s what one of Visme’s satisfied customers Jessica L. | Small-Business Owner, has to say about Visme’s presentation tool:

"No need to go back to PowerPoint. Visme makes project presentations easy and fast. Lots of useful templates and excellent graphics. I enjoy the features they continue to add and update often. They make project work easy".

26  Add GIFs to your slides

GIFs can be fun, entertaining and humorous. They can also be informational. GIFs be sourced from sites like Giphy , where you can also create your own! Choosing to include a GIF in your presentation slide or a few different GIFs will depend on what message you want to send with your story. The theme and topic of your presentation will help you decide if you need a clip from a blockbuster movie or a quick representation of the process of your systems.

RELATED:  Everything You Need to Know About Using Cool GIFs in Your Marketing

27  Use quotes between slides

Quotes can be good breathers between a bunch of informative slides. You can either use them to separate ideas inside your presentation or to start new sections of information. It’s important that your quotes represent the topic of your presentation so that they make sense and not confuse the viewer.

28  Start with “once upon a time”

One of the most effective and engaging ways to present a presentation is by incorporating creative storytelling techniques.

If a presentation can be created as a story, then why not go all the way and start the presentation with a classic story opening? Using the “once upon a time” phrase will instantly grab the viewer’s attention because it will be out of the ordinary. Make a slide especially for it with a visual that matches the topic of your presentation.

29  Turn the slides into a scrolling infographic instead of a presentation

To showcase your content in a unique and engaging way, consider using creative slide ideas that break away from the traditional slide-by-slide approach. For instance, you can arrange your slides vertically to create a scrolling infographic instead of a classic slide-by-slide transition presentation.

This innovative format expands the types of presentations you can create, offering a fresh perspective on information delivery.

An added bonus to this presentation style is to add parallax scrolling or interaction animation. As the viewer scrolls down, the information fills each slide progressively. It doesn’t continue until the viewer scrolls again. This technique is best for displaying online slide show presentation ideas.

Create a scrolling presentation in minutes.

30  engage your audience.

What’s one of the best ways to make your presentations more interesting? Make the audience a part of them.

Regardless if you’re presenting in person to a room full of people or via Zoom to viewers around the world, there are a number of techniques to engage your audience with both your content and yourself. The trick is to make them feel connected somehow, like they can relate. You can achieve this with humor, storytelling, asking questions and inviting them to leave comments in the webinar chat window.

Take this speech by Donovan Livingston. He delivers a commencement speech in spoken word poetry, and specifically encourages the audience to take part, saying they should clap, throw their hands in the air, or otherwise participate if they feel so moved. While not seen, several people are heard cheering and clapping throughout the video.

Participation can also be accomplished through things such as games, posing questions or something as simple as asking participants to raise their hands.

31 Use a scrunched paper background

Give your presentation a laid-back and grunge feel by designing it with a scrunched paper background. It can be any kind of paper really, depending on your topic. It could be notebook paper, or printer paper, it could even be recycled paper. Try a few different types of paper until you find the one that suits your story.

32 Add interactive pop-ups

Adding interactive pop-ups is a game-changer when it comes to creative ways of presenting. These pop-ups allow you to go beyond the traditional approach, giving your audience a more dynamic and engaging experience.

Interactive pop-ups can take many forms, from quizzes and polls to clickable infographics and interactive timelines. With Visme, you can access various interactive features that can help you create engaging and effective presentations.

For example, you can create clickable icons or buttons that allow your audience to explore additional information or resources. You can also create interactive timelines that enable your audience to explore different events or milestones.

One of the most powerful interactive features of Visme is the ability to create quizzes and polls. You can make interactive questions and answer options that allow your audience to engage with your presentation on a deeper level.

You can also use this feature to gather feedback from your audience, allowing you to tailor your presentation to their needs and interests.

Watch the video below or read this article to learn how to create an interactive presentation .

33  Use a back-to-school theme

A back-to-school theme can make your presentation look like a lot of fun. This is a great technique for teachers and educators welcoming their students back to a new school year. The background can be a sheet of notebook paper, an open notebook, or a blackboard. The edges could be decorated with pencils and paperclips, maybe an eraser or sharpener. The back-to-school theme has lots of possibilities.

34  Use a billboard-inspired theme

Use billboard mockups to create slides which look like billboards. This could look interesting and quite unique.  You could use the same billboard for all the slides, or different ones for a more varied approach. This technique would work great with a pitch for an election or a local spot in a government office.  

35  Use black-and-white photography

Black and white photography is a classic design technique. They import elegance and sophistication to any design by providing a minimalistic approach to the visuals. The photos can either be desaturated from color photos or given an artistic flair with extra contrast and fewer grey tones.

36  Explain your reasons

What people really want to know is why you’re giving the presentation you’re giving. This is especially true if you’re pitching to investors or potential new clients. When you share your why with the audience using storytelling and body language, you make meaningful connections and lasting relationships

Simon Sinek explains quite well why this is so important—the greatest leaders, the ones who inspire the most people, understand why they do the things they do, rather than just what or how.

When it comes to explaining your reasons, one tool that can significantly improve your presentations is Visme's AI writer . This advanced feature helps you write your presentation copy, break down complex ideas and edit or improve your existing words. With Visme's AI writer, you can make sure your "why" is clear and easy to understand alongside your visuals.

37  Add an audio narrative

Your presentation doesn’t need to be silent, especially if you won’t be standing by it to tell the story yourself. Adding an audio narrative can turn a viewable presentation into an experience. You can either set it up as a video that runs on its own and the viewer looks and listens, or it can be triggered by arrows that are clicked on.

RELATED:  How to Create a Narrated Presentation With Voice Over Using Visme

38 Follow a space theme with photography

Most of the photos from Nasa are labeled as public domain. Meaning that you can give your presentation a space theme quite easily. Choose images of astronauts in space or more abstract and colorful images like distant galaxies and nebulas. The latter can make great backgrounds behind content without the topic necessarily being about space.

39 Do a space theme with illustration

An illustrated space theme can be either colorful and whimsical or sober and elegant. By choosing the style of illustration you use, you can either use this technique for presentations related to children or scientists. Cartoon astronauts can be lots of fun, line illustration planets can be educational and data-driven drawings can be informational.

40  Include music

Sometimes, when listening to someone talk for long periods of time, it helps to have something else to draw your attention. While images are great, including music can really help stimulate an audience and set the mood.

Dean Burnett talks about why this happens: “[Music] provides non-invasive noise and pleasurable feelings, to effectively neutralize the unconscious attention system’s ability to distract us.” Essentially, music is entertaining enough that, when in the background, can keep us focused on otherwise un-entertaining things.

Take, for example, this valedictorian’s speech. While peppered with humor and stories of his time through high school, he uses background music to help keep people’s attention—in fact, this is specifically stated to be his reason for including music, humorously quipping about giving the audience something to listen to while they “zone out” of his speech.

Whether incorporated into individual slides, in a video, done live, or with a music-playing device nearby, this creative presentation idea can be a great way to enhance the quality of your speech or talk.

41  Graffiti photography backgrounds and details

Using colorful backgrounds like photos of urban graffiti can give your presentation a bit of an edge. There are lots of free photographs of graffiti on sites like Unsplash which you can use straight away. Apart from graffiti murals, you can also incorporate graffiti letterings in your titles and quotes. You can find graffiti style fonts online quite easily.

42  Stop-motion

The stop-motion technique can take time but it can also make your presentation unforgettable. There are lots of ways to use stop-motion, either with characters doing actions or objects that move around and create a scene. Stop-motion can also be used to create titles that move into place. What the title is written with can be anything, from toys to plants. The theme and topic of your presentation will ultimately be the driving point to what kind of stop-motion can be used. But be sure that it works from educational to promotional to corporate.

43  Claymation

Very similar to stop-motion, claymation is the animation of things created with clay or play-doh. Anything can be created with clay, so the possibilities really are endless about what can be achieved. This technique really does take a lot of time, you can source it out to a professional or buy some already created footage. The claymation can be just a decorative element in the background or it could also be the center of the presentation.

44  Color blocking

The color blocking technique is another creative presentation idea that entails using color in large sections and in contrasting tones. The idea is that the color blocks will be strong and colorful. The color blocks can either be the shapes that determine where the information goes or just a way to separate the slides in specific sections.

Any type of presentation can benefit from color blocking. Just make sure you use colors that go together and don’t clash. Explore this technique for different presentation slide ideas, especially when aiming for a bold and visually striking effect. Take a look at this sponsorship deck and how it uses bright and bold color blocking techniques.

45  Get surreal

Surrealism is an avant-garde movement from the 20th century which was meant to tap into subconscious creativity. This might not be the kind of design technique for any sort of presentation but it can work for one that is about art, or literature or other creative outlets. There are plenty of surrealist artworks in the public domain sector or the Metropolitan Museum of Art. These can be used as subtle backgrounds or visual complements to the text.

Designing a presentation for an organization requires input from different stakeholders. However, when collaborating with others on a presentation design, keeping track of all the moving parts can be difficult.

That's where Visme's workflow management feature comes in. It helps organize roles, tasks, progress, deadlines and corrections all in one place to make your presentation design process efficient and smooth.

46  Polaroids

Polaroids, often a photography favorite, can inspire creative photography presentation ideas. The original Polaroids from the 70’s could be used as vintage polaroids that have been kept in a box for years. The newest Instamatic photographs, which are the new kind of polaroids, can be used for a fun way to show photos and visuals in presentation slides. You could either use one polaroid per slide or a collection of polaroids on a table or corkboard.

There are many topics that can work with Polaroid photography backgrounds and details in your slide show presentation ideas.

47  Use a Handwriting Font

Fonts come in all shapes and sizes, including lots of handwriting fonts. Handwritten fonts can be used for any type of presentation as long as the style matches the topic of the information. There are kid-style handwriting, calligraphy style handwriting, hand lettering, and novelty fonts as well. The options are wide and varied for this design technique. Creative Bloq has a great collection of handwritten fonts.

48  Use a geometric background

A geometric background can look really nice on any presentation. Geometric backgrounds can be tiled polygons or more abstract compositions of different size polygons. The decision to choose between tiled shapes and more creative compositions will depend on your creative angle and disposition. You can use these types of designs with any colors, so you can match the theme or your brand.

49 Coffee style design

Using a coffee-style design can work for any PowerPoint presentation idea, from office-related topics to digital nomads to anything or anyone who loves coffee. If the background is subtle, it can fit a more serious topic or data report. It can make a boring presentation just a bit more visually entertaining than the rest. Of course, it can also be perfect for a small coffee brewer pitching their company to investors.

50  Include memes

You’ve seen them everywhere by this point. You might be pretty sick of them. However, that doesn’t mean memes can’t be useful—in fact, using a couple strategically can surprise the audience and make them laugh.

The presentation " Memes, Memes Everywhere" focuses on, unsurprisingly, memes, and explains their purpose while using examples on every slide, which help support their points and add some humor to a very text-heavy presentation.

Choosing relevant memes and using them sparingly can really help add some personality to your presentation, without distracting from the work.

RELATED: 85+ Best Free Presentation Templates

51  Polka dots

Using a polka-dot background is suitable for various types of presentations. It can give your presentation a whimsical look or simply give it a subtle texture. The polka dots could be small and soft or big and punchy. A strong polka-dot background can work great in a creative setting or even boring data analysis. The style of polka dots will depend on the general topic of your presentation. You can use the polka-dot design as a full background or as a decorative section on the slide.

52  Metaphors

Visual metaphors can be useful in a similar manner; they can spice up your presentation, illustrate your point, and make your work far more entertaining. James Geary speaks about just how important metaphors are.

His presentation provides several examples of metaphors--such as the phrase “some jobs are jails”--and explains just how hard it is to ignore the lasting power of a well-used metaphor. Because of the connotations a metaphor can bring to the table, their use is an excellent way to imbue added meaning to your words.

53  Use timelines in your slides

Timelines can be used in lots of different ways inside a PowerPoint presentation, and the ideas are limitless. A timeline can either be inside one slide, or it can be connected between various slides. You can make a timeline with icons, connected shapes, or an inclined line. The timeline can be a visual way of explaining a chronological event or a plan of action that needs to be taken care of. Make sure the timeline fits the rest of the theme.

54  Use a comic book style

Comic books are a source of inspiration for many people. The visual aspect of a comic style composition can really make your presentation shine. There are a few ways you can use this technique. You could set up the slides as if they were snippets of a comic book, place the text in speech and thought bubbles and apply a background with a pointillist texture. If using characters, make sure the characters fit the theme of your presentation. For a perfect fit, hire a designer to create a comic book presentation just for your company.

55  Use a manga style

Looking for creative PowerPoint slide ideas that stand out? Consider taking inspiration from the Japanese art of Manga. Manga can give your presentation a distinct and eye-catching look, much like comic books.

It isn’t as versatile as a comic book because it has a more specific look, so it might not work for all topics. It can work for more creative outlets like fashion, art, and photography. Manga has a specific style for the atmosphere around the unique characters as well. They are more common in black and white and look very photographic.

56  Use psychedelic visuals

Psychedelia was a big part of the design world in the 60’s and 70’s. Music and creative event posters were so intricate and colorful that they took an important place in the design history books. This design style can be used for a unique visual approach in your presentations. Just like many other techniques we have mentioned, they can be used as a background in slides or as decorative elements. The swirly shapes and contrasting colors can call attention to the viewer in a positive way.

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57  Use neon lights

Neon lights are a great way to give your presentation some life when it’s otherwise visually bland. There are plenty of neon light fonts available online to choose from, from classic style neon tubing on a wall to a neon style given to a font to make it look like neon. Presentations of any topic can be given an additional visual with a bit of neon brightness.

58  Cinemagraph backgrounds

A cinemagraph is like a GIF loaded with elegance. The idea behind a cinemagraph is a photo with a moving section which makes it look cinematic. This kind of background can keep your viewers happily hypnotized while listening to your audio narrative or keep them on the slide longer to truly grasp the information being given. There are cinemagraphs available for all sorts of themes and topics. You can definitely find one that suits your needs.

59  Full-screen video backgrounds

A full-screen background can be really appealing. But just like other design ideas, the video you choose needs to match the theme and topic of your presentation. Your best bet is to have a video which is directly related to what your presentation is about. Videos can be created especially for your purpose, sourced with permission from YouTube or bought from a stock video site.

60  Visualize data

Staring at a large amount of numbers on screen can be overwhelming for most people, even if the realities of those numbers enforce your point. What’s the best way to avoid scaring your crowd? Put the data into easily understandable visualizations. This especially helpful when customizing sales, business or consultant presentation template . 

If you want to take this a step further, you can use illustrations or create infographics to make these data visualizations even more engaging.

61  Use a wild west theme

The wild west is not a very versatile theme but can work for a history project or a proposal for a wild west themed party or event. What entails a wild west theme? Brown sandy tones, horses, cowboys, and tumbleweeds. If the full-on wild west theme is too much, you can also take a cue from the era and be inspired by the color scheme. Another approach would be to use photography from the actual west of the United States, mountains and deserts and so on.

62 Use mind maps

Mind maps are great visual tools for explaining concepts easily. By including mind maps in your slides, you can relay complicated information visually and creatively. There are eight types of mind maps, the most common being bubble maps, the tree map, and flow map. Each one has a different purpose and you can learn all about this in our guide about mind maps in the Visual Learning Center.

63  Use interactive geographic maps

The difference between a static map and an interactive map will define how much attention your slides get. Regions can switch colors according to a change in data over time, making the map more into a chart. With Visme, you can make your maps interactive with live data . All you need to do is sync your data from a Google Sheets file and when your presentation is published online, your map will always be synchronized to that data.

Want to create your own interactive map?

• Create a color-coded map to visualize geographical data
• Choose either the entire world map, a continent or a country
• Enable feature to have data values appear on hover

64  Color contrasts

Using contrasting colors in your slides will make the information pop out of the screen in a positive way. The trick to using contrasting colors is to know how colors match together. Contrasting doesn’t mean they need to clash. Try using a color palette generator like Adobe Color to find great palettes that will make this technique your new best friend. You can learn more about how color works in our guide about color perception in the Visme Learning Center.

65  Live data graphs

Adding live data to a presentation can turn your slides into evergreen content in a flash. You can use any type of chart and populate it with live data such as bar graphs, line graphs, pie graphs, and more. You can add live data graphs to one or two slides in your presentation or have a series of them. Creating a live data graph is easy with the Visme editor.

66  Color fade transitions

Transitions come in lots of different styles. We have mentioned horizontal transitions, animated transitions, and pathway transitions. This particular technique involves color as the ruling factor.

A color-fade transition makes each slide connected to each other through color. This can be achieved with gradients, color blocks, or colored photo filters. Make your PowerPoint presentation ideas stand out with color fade transitions.

67  “Grow” your presentation so it looks like one animated slide

This creative PowerPoint idea is quite interesting as it really only uses one slide that grows upon itself. The practical way to do this is to create the final slide with all the parts and information set up like a finished puzzle. Once you have the completed slide, duplicate it as many times as you need and systematically take off a bit of information until you’ve reached the first title slide. Once you have all the slides, make sure they are in order before downloading the entire thing.

RELATED:  A Non-Designer’s Guide to Creating Memorable Visual Presentations [Free E-Book]

68  Use humor

Want a great way to connect with your audience and make a memorable, more engaging presentation? Be funny. When used strategically, this is a great way to capture attention. In fact, infusing humor into your talk is one of the most effective fun presentation ideas you can use.

Morgan Spurlock makes wonderful use of this in his TED talk. For example, in one of his earliest statements, he offered individuals the opportunity to buy the rights to name his TED talk—which he refers to again at the end, where he reveals the title. He peppers the entire presentation with humorous commentary that nonetheless supports his point.

Create relevant jokes or find a way to bring out the humor in your subject, and your audience will be much more engaged and more likely to remember your words.

69  Tree diagram transitions

A tree diagram is one of the eight thinking maps which help visualize idea and concepts. The purpose of a tree diagram is to classify and organize information. This map can help build a presentation by making sure each slide is a continuation of the one before. They might need to be grouped into sections so that all the information is relayed easily.

Want to create your own tree diagram?

• Get a head start with pre-made flowchart blocks
• Easily snap lines and objects together
• Dozens of shapes and lines styles to choose from

70  Journal style (with hand-drawn illustrations on the margins)

One creative presentation idea is to make your talk just a little bit different than the rest is to use a journal style. The general visual idea for this technique is to make your slides look like the pages of a journal. The style of the journal will depend on what your presentation topic is. It can be a whimsical bullet journal or an intricate botany journal. You could even consider handwriting on paper as a background.

71  Ink splatters

Use ink splatters to decorate your slides any way you like. They can be big and impressive behind the content, or they can be small and subtle like drops from a pen. An ink splatter can give your presentation a bit of an artistic flair and if done right, can make your slides look elegant and clean. Any style of presentation can benefit from some ink splatters as a decorative element.

If you're looking for fresh presentation slide ideas, why not experiment with ink splatters and see how they can enhance your next presentation?

72  Passport with stamps

Using travel stamps as a decorative element can work for a presentation with a travel-theme or a creative design proposal for a department store or airport mall. The stamps can be used as a background on a passport page or on their own around the content. A photo of a real passport page can be used for this technique but there are plenty of graphics available in this style on sites like Freepik .

73  Express your emotions

We can sometimes be afraid of expressing how we feel, even to those we’re close to, much less in front of a crowd. However, showing them makes your words more authentic and can generate compassion or excitement in your audience.

Take this TED talk by Thordis Elva and Tom Stranger , for example. While the two talk about their experiences, their voices break and crack. The emotional turmoil they went through is clearly heard, and viewers can clearly understand their pain.

This can take some getting used to, and some courage. However, the results are well worth the effort.

74  Use a video game theme

Video games come in all shapes and sizes. From kids' games to arcade games to car games. Each one has their own style, just like presentations do. If you think a video game visual style is good for your project, consider all the different kinds until you find the one that fits best. You can use game screenshots as backgrounds or infuse the entire design of the presentation with the video game style you chose.

75  Use postcards

One of the least-used creative presentation ideas is to turn your content inside slides into postcards which have been sent from around the world. They can be new postcards which could be used from either front or back sides. The back part would make a great text block for the content you need to display, the photo side can be on the sides or as a background. This design technique can work for presentations about literature, family connections, history or travel. There are postcard templates available on sites like Creative Market .

76  Incorporate robots in the design

Using robots in your slides can be a creative approach to visually elevate your presentation. There are different styles of robots you can add to your presentation design; realistic photography of anamorphic robots, cute illustrated robots, or robotic parts from factories. These visuals might only apply for technology-themed presentations or about robots themselves. Cute illustrations of robots can be great backgrounds for whimsical topics or other styles of storytelling presentations.

77  Chalk on blackboard

Looking for creative slides presentation ideas? Consider using a chalkboard design to add a unique and nostalgic touch to your presentation.

Writing on a chalkboard is not limited to a school setting or a bar menu. These two might be the most common yet they are not the only possibilities for using chalk on a blackboard. A good handwriting font is the best companion to a chalkboard design. Some of these fonts are already available with a chalky texture and others might need some professional tweaking to get the right texture.

78  Get inspired by a specific location

Even if the PowerPoint presentation ideas you are designing are not about a specific place in the world, you can be inspired by one to set up the color scheme and feel of the slides. For example, if you get inspired by Greece, you can use white and light blue hues or even photos of Greek islands. If you get inspired by Brazil, you can use photos of the beach, the texture of the boardwalk tiles or green, blue, and yellow color schemes.

79  Use props

Using props can quickly turn a run-of-the-mill presentation into a unique, interactive experience. Kenny Nguyen demonstrates this well. In his talk he often refers to the “sword of yes” and “shield of no.” Naturally he picks up a sword and shield from the table to help demonstrate his points.

Choosing similar props can help you really illustrate your points—and make it that much more entertaining, too.

80  Use hashtags as titles

In the age of social media, hashtags are used every day. They appear regularly on social media, in spoken and written conversations, and of course in content marketing. Why not include some hashtags as titles? This technique will work great in a presentation for a social media content management pitch, or an in an influencer marketing strategy. On another note, hashtag titles can even be used for any type of presentation geared at the digital generation.

81  Black background, white letters, and color accents

When you use a black background, the colors that you place on top will usually look brighter than if they were on a white background. When creating this kind of color palette, make sure the colors you use don’t clash with each other or with the black. Along with the bright colors, make sure you use white to make the composition pop! Neon colors or pastel tones are what will work best.

82  Vintage film edges

Even though we are used to taking photos with our phones, the classic nostalgia of film is still prevalent in the world of visuals and design. The graphic representation of a film negative is as recognizable as an envelope representing an email. Use a vintage film edge along the horizontal edges of your slides to give your visuals a cinematic feel. Even better if you make the edges animated so that it looks like it’s rolling along on a projector.

83 Adult coloring book inspired design

Using a coloring book design can be really creative. Practically anything can be turned into a coloring book style illustration. A great way to use this technique is to have the first slide with the un-colored illustration and then progressively color in the illustration as the slides progress. Furthermore, if the illustration is depictive of the information, the visuals can be even more engaging.

84  Stripes

A stripes design is as classic as it gets. From pinstripes to artistic colorful lines, you can use them as a subtle background or a powerful striped theme intertwined with text boxes. Stripes are the kind of design technique that can work for any type of presentation, from corporate to educational.

85  Make each slide look like a social media post

Just like postcards and polaroids, you could try a creative approach and use social media templates to put the content in. The most notorious social media visual channel is Instagram. It has been known to inspire offline events as well. Make your slides look like social media posts or social media pages. For this technique, you can either use screenshots or templates.

86  Ink in water

Dropping ink in water creates beautiful colorful bubbly designs which can be photographed at high speed. These images can be used as backgrounds for any type of creative theme presentations. Choose the color and thickness of the ink design to match the theme of your presentation. There are also animated versions of this effect which can be bought like video stock.

87  Lego bricks

Use lego bricks as inspiration to fill your presentation slides with color and fun. Use the bricks to create slide frames, letters or even charts. The best approach to a lego inspired presentation is to be creative. There are lots of things you can do with lego, you could go as far as using the legos to write the titles of the slides. Don’t use the Lego logo though unless you are specifically designing a presentation about lego.

88  Use classic storytelling techniques

A presentation is, in a way, like a story—you’re talking about your chosen subject and leading viewers on a journey to discover what that subject means. Moreover, stories hold an intrinsic interest for us. Therefore, you can easily use several storytelling techniques to help improve your presentation.

Alex Blinkoff  goes into this in great detail, examining things such as “The Hero’s Journey” and provides several examples of ways to use storytelling techniques in your presentations. Check them out, and decide what might work best for your subject.

Click on image to view interactive slide show created with Visme

89  Jigsaw puzzles

Pieces of a jigsaw puzzle can be used to make charts, infographic diagrams, or interlocking frames. The idea behind puzzle pieces is that things come together to form a whole and this concept can be used for any slide and any kind of presentation. Make sure to use a suitable color palette that matches your theme and the rest of the presentation.

90  Headlines coming in animated on boats/trains/airplane

Headlines or titles can be given a life of their own inside the slides. One interesting and creative approach would be to make the titles enter the slide on top of some kind of vehicle. The vehicle could be anything, from a train to a boat, to an airplane. Depending on the type of vehicle, this animated technique can be used for child-themed topics, transportation themes, travel ideas, or even about a corporate sales report.

91  Use a camouflage design

Camo doesn’t necessarily need to convey a sense of military, although it does carry a strong connection. Thankfully, camouflage comes in different styles, from jungle greens to desert browns. Other out of the box camouflage styles are the ones where the colors are completely off the charts, like pinks and blues. Camouflage designs are better used as backgrounds or small subtle sections.

92  Use unique novelty fonts for headers

There are so many novelty fonts to choose from out there these days! Using a unique novelty font for the titles and headers is a great way to add some visual pizzazz to your slides. Try looking for some really special fonts that carry personality. Once you have selected the font, add some color and texture to make it look even better.

93  Use a city skyline

Using a background of a city skyline can work great for a presentation related to business or corporate topics. It can also be perfect for an urban travel related theme or educational presentation. You can choose to use photography as a background or with the buildings cut out from the sky. Another choice is to find an illustrated city skyline and use it as a border on the slides.

94  Use a connected dots background

One of the design trends of the last few years is the connected dots visual. It’s used on websites and on printed flyers. It’s so versatile that it can be added to any kind of presentation in a heartbeat. The lines can be short or long between the dots and the composition can be tight or spread out. You can find connected dot visuals easily on sites like Freepik, in lots of different colors. If you can manage vector graphics , you can also change the composition of the dots quite easily yourself.

95  Use a bokeh background

Bokeh is a photography and light technique which turns dots of light into bright shiny spheres. With a bit of creativity, the lights can be turned into shapes, like hearts or stars. This design style is great for backgrounds since it’s mostly abstract. It works best as a complement to the content instead of an important visual aspect. You can find bokeh backgrounds in stock photo sites or make it yourself.

96  Use watercolor designs

The use of watercolor designs is an easy way of infusing some lively color into a presentation. Watercolors can be a splash on the background, shapes around the content, or colorful strokes intertwined with text boxes. Depending on the color of the paint used, the watercolor technique can be used for any type of presentation. A soft watercolor brushed background can work for a feminine theme and a deep intense splash can add visual creativity to an otherwise boring corporate presentation.

Just like watercolor graphics, paint can add a dose of creativity to any presentation. Different to watercolors though, paint is more intense. Paint based graphics come in all shapes and sizes, from thick brush strokes to paint drips. Digital paint compositions can also make great backgrounds for colorful and creative presentations.

98  Use bright fun colors

Why create a bland presentation when you can make it fun and colorful instead? Creative color palettes can include up to six different colors which look great together. Use shapes, cut-outs, color blocks, swashes, anything your heart desires. This technique is for letting go and being creatively free with color. Just make sure the colors go together by trying out some palettes first.

99  Use arrow graphics

Arrows symbolize direction. They can be a great addition to your charts, infographic visuals and slide sections. You could even do the entire presentation using arrows. According to their size, color, and thickness, they have different temperaments. Look for different styles of arrows and see if they fit your topic and theme. Freepik has some great arrow visuals and the Visme editor also has arrow icons and infographic visuals.

100  Use electronic visuals

Another great idea for a background visual is the inside of a computer system. The intricate details of a motherboard or a close up of a memory chip can make a great visual impact. Apart from using an electronic background image, little pieces of electronic devices can be placed around the slide as decoration. This technique is generally limited to electronic or computer theme topics.

101  Metaphors

Visual metaphors can be useful in a similar manner. They can spice up your presentation, illustrate your point, and make your work far more entertaining. James Geary speaks about just how important metaphors are.

102  Keep it feminine

A feminine style design can work for your presentation if your company makes products for women or if your targeted audience is women. By feminine design, we mean light and soft colors, subtle shapes and a general airy feeling to the composition. Feminine design can be minimal but it can also be decadent and full of style. Whichever you chose, make sure it fits with your audience.

103  Go futuristic

A futuristic style can fit any theme as long as the concept of the future depicted, fits the topic of the presentation. Futuristic design can be of many different styles; from spaceship driving controls to cosmos related atmospheres, to flying cars, and artificial intelligence. Even color palettes can look futuristic if you add some metallic tones.

104  Add a music background

A music soundtrack can be added to any presentation that doesn’t have any other sort of audio already. The best music for a presentation is one without lyrics, in other words, an instrumental track. A good track will accompany the content in a positive way and not interfere with the message. You can find audio tracks easily online.

105  Communicate with images

A picture can speak a thousand words. Naturally, they can be used to communicate concepts that, for the sake of space or time, you might not be able to include in the presentation itself. This slide deck  uses this strategy to its advantage.

The presentation includes many images as backgrounds and minimal text. The images used always either enhance what’s being said or, in some cases, provide the answer for viewers. For example, the second slide states “The Landscape Today,” and includes a bleak background with a broken, tilted picture frame, emphasizing the idea that the following slides (which describe the landscape) offer some pretty disheartening information.

Using images in a related fashion can help express your views and emphasize your message.

Harness the power of Visme's AI image edit tools in your toolkit. These advanced yet easy-to-use tools let you effortlessly edit, touch up, unblur and upscale your images using simple prompts. It's an incredibly convenient way to add extra polish and clarity to your pictures to make your presentations more impactful.

106  Include artsy data visualization

Data visualization is a way of showing data and information in a way that is visually expressive. Creative data analysts can make some really beautiful creations and you can hire them to make them for you. If you haven’t seen any creative data visualizations, take a look at our collection of the best of 2018 and get inspired. You can either make the whole presentation into a data viz or add them to some of the slides.

By Beyond Words Studio

RELATED:  The 25 Best Data Visualizations of 2018

107  Stay branded

This creative tip is a simple yet effective way to spark good presentation ideas. When creating your presentation, do your best to stay on brand. This, of course, will work only if you are creating a presentation for your own brand. If creating one for a client, then you should stay on brand with their own brand style guide. This means only use the brand colors and fonts, use photos, textures, and shapes that match the brand.

Use Visme's brand design tool to ensure your presentations perfectly reflect your brand personality. Just copy and paste your website URL, and the tool will automatically extract your branding assets, such as brand colors, brand fonts and company logo.

108 Ask questions

A great tip to make your PowerPoint presentations ideas more interactive is to ask questions from your audience.  Like the example below, you can display only your question on the slide. Once the audience has pitched in their opinions and answers, you can click to reveal the actual answer. You can enable this type of interactivity on click when making a presentation in Visme .

109 Replace boring bullet points with visuals

While adding bullet points in your slides might be better than adding walls of text, they're still not the most effective way to get your message across and engage your audience. Take things up a notch and replace boring bullets with visuals, such as photos and even icons. Here's an example of how you can use icons to add a creative twist to the plain ol' bullet points.

110 Share your slide deck

Downloading your slide deck and presenting in front of an audience is not the only way to use your presentation. Make the most of your slides by sharing your presentation online.

Add interactive elements, such as clickable buttons, links, hover effects, popups, embedded videos and more so your audience can view and engage with your slides on their own.

If you've created your presentation in Visme, you can share your presentation publicly or privately using a link, or embed it anywhere you like.

Start Using These Creative Presentation Ideas

Ready to start creating your own presentation after over 100 pieces of inspiration? Choose your favorite creative presentation ideas and incorporate them into your own presentation.

You can add interactivity, animation, visuals and all kinds of creative elements to your presentations when you design them in Visme's online presentation maker. With our Dynamic Field feature , you can automatically update key information in real-time across all your slides or multiple projects. Customize existing dynamic fields or create new ones and format them to maintain design consistency.

Create a free account with Visme to start building a presentation your audience will love.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

Ideas and insights from Harvard Business Publishing Corporate Learning

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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Middle School Teacher Received Multiple Emails From Students Asking To Get Out Of Their Presentations Due To Anxiety — 'It's A Life Skill That's Necessary'

He questioned what he should do to ensure that his students don't feel as anxious on the day of their presentations..

Written on Aug 28, 2024

A teacher found himself in a rather tricky situation after admitting that several of his students were panicking about an upcoming presentation. 

Posting to the subreddit r/Teachers, the first-year educator revealed that many of his students suffer from anxiety, and it seems to be getting in the way of learning the valuable skill of public speaking.

He received multiple emails from students asking to get out of their presentations due to anxiety.

In his Reddit post , he explained that it's only the first week of his first year teaching 8th-grade ELA classes, and for a fun project idea, he assigned his students a presentation. He required his students to find cool adjectives that they'd use to describe themselves and decorate them on a piece of cardstock to put around the classroom.

RELATED: Teacher Reveals The 8 Moments That Left Her 'Speechless' During The First Week Back In School

As part of the assignment, each student was asked to present their findings one by one to the rest of their classmates, with a quick introduction of "Hi, this is me..." He admitted that it shouldn't take more than a minute for each student to present, and as presentations go, it wasn't extensive or intense in the slightest. 

However, he was met with a bit of hesitancy from some of his students, who insisted that they shouldn't have to present at all due to their anxiety and fear of public speaking.

"I had several students email me the night before, almost begging me to let me skip it because of their social anxiety . One girl wrote in her weekly letter that she could not sleep on Wednesday due to panic," he continued. 

He admitted that he's no stranger to having anxiety and can understand where his students are coming from.

As someone who struggled with general anxiety and was diagnosed at 15, he recalled feeling the way that his students do. He explained that he wasn't even able to hold a conversation until he was finally prescribed medication to get over that hump. 

According to the CDC , 9.4% of children aged 3–17 years old were diagnosed with anxiety between 2016 and 2019, which is about 5.8 million children. This makes anxiety one of the most common mental health disorders in children, along with ADHD, depression, and behavior problems. 

When it comes to public speaking, it is very common among the general population and students alike. Some estimates are that as many as 20-85% of people experience more or less anxiety when they need to speak in public.

RELATED: Teacher Says Inclusion Is Ruining Education — 'It's Discriminatory To Pass Kids Without The Skills Needed To Succeed'

As someone who struggles with social anxiety to this day and, as a student, felt panicked and pressured to give presentations, it is an actual hurdle that can be difficult to overcome. 

Usually, at least in my case, it was the build-up to a presentation or public speaking event that caused my anxiety to flare up . Not knowing what to expect and running through a million different scenarios in my head of how I could mess up didn't make it better. But, once I started presenting, I felt fine, and when it was over, the relief was instant.

There are ways he can help his students overcome their fear of public speaking.

As a teacher, it can be difficult to address this anxiety among students because you want to push them out of their comfort zone, but at the same time, you don't want to cause them distress.  

As much as his students might dislike public speaking, it is a huge part of being an adult. You may have to give presentations at work or speak in front of an audience for different events, depending on what field you go into.

@speakingwithyasir An exercise I use in my workshops to demonstrate how to overcome public speaking anxiety really fast ♬ original sound - Yasir Khan

It's something you simply can't avoid. As he pointed out in his Reddit post, public speaking is a "life skill that will always be necessary ." The best way that he can make sure his students feel prepared is to go over some tools that they can use whenever they feel anxious about presentations.

He can stress the importance of practicing or even writing a little speech so that on the day of, they aren't fumbling with their words. 

He can even have them all do deep-breathing exercises or a quick meditation before the presentations start to help them get over their nerves and anxiety. There are definitely specific tools that he can implement in the classroom to make presentations go smoother, and he can stress the importance of not allowing your social anxiety to dictate your life.

RELATED: Second Grade Language Teacher Criticized For Having A ‘Speech Impediment’ — ‘She Shouldn’t Be Allowed To Teach Young Kids’

Nia Tipton is a Chicago-based entertainment, news, and lifestyle writer whose work delves into modern-day issues and experiences.

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• Open access
• Published: 24 August 2024

ABO and Rhesus blood group variability and their associations with clinical malaria presentations

• Enoch Aninagyei 1 ,
• Pearl Sedinam Agbenowoshie 1 ,
• Praise Mawuena Akpalu 1 ,
• Selina Blefono Asiewe 1 ,
• Regina Yayra Menu 1 ,
• Fred Gbadago 2 &
• Richard Harry Asmah 1  

Malaria Journal volume  23 , Article number:  257 ( 2024 ) Cite this article

222 Accesses

7 Altmetric

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Plasmodium falciparum infection is associated with the human ABO blood group. However, there is a paucity of data on the role that ABO and Rhesus blood groups play in malaria clinical presentations. Therefore, the objective of this study was to assess the association of human ABO blood groups and the Rhesus blood (Rh) types with the severity of malaria.

This cross-sectional study was carried out at the Suhum Government Hospital in the Eastern region of Ghana. Conveniently, study participants with malaria, diagnosed by microscopy, were selected into the study. Subsequently, their ABO and Rh blood groups were determined (Accucare ABO/Rh monoclonal antibodies, Chennai, India). Malaria severity was assessed using the criteria for assessing severe malarial anaemia published by the World Health Organization. According to the criteria, severe malarial anaemia was classified as having haemoglobin (Hb) < 5 g/dL for children < 12 years and in patients ≥ 12 years, Hb level < 7 g/dL, with parasitaemia > 10,000/µL in both cases. Severe malarial anaemia was also classified as having plasma bilirubin > 50 µmol/L with parasitaemia ≥ 100,000/µL, for all ages. Chi square statistical analysis was used to test the association between the blood groups and the clinical or laboratory findings, while multivariate analysis was performed to identify which blood groups were more vulnerable to develop severe malarial anaemia.

Of the total number of the study participants (n = 328), most of the patients had blood group O Rh positive (35.7%) while few of them had blood group AB Rh negative (2.1%). The types of Rhesus did not associate with malaria. However, compared to blood group O, the odds of developing severe malarial anaemia, in children < 12 years and in patients ≥ 12 years, were 16 times and 17.8 times higher among patients with blood group A, respectively. Furthermore, the odds of having bilirubin level > 50 µmol/L with parasitaemia ≥ 100,000 /µL was 10 times higher among patients with blood groups A and 2.6 times higher in patients with blood group B, compared to blood group O. Finally, in patients with blood group A majority (71.6%) of them developed high temperature (> 37.5 °C) while 43.3% of them vomited and had diarrhoea. However, pallor (group B = 46.2% vs group A = 37.3%), fever (group B = 84.6% vs group A = 79.1%) and nausea (group B = 46.2% vs group A = 25.4%) were more frequent in patients with blood group B than A.

Conclusions

This study found that people with blood groups A and B were severely affected by malaria, with group A being the most vulnerable. It is recommended that blood group assessment be performed for all patients with malaria. Patients found to have blood group A or B must be promptly and efficiently managed to avoid the development of severe malaria anaemia.

Studies conducted elsewhere on patients with malaria have shown that there is an association between malaria and blood groups of an individual [ 1 ]. These studies have indeed shown that people with the blood group O have a selective evolutionary advantage over malaria compared to people with non- O blood groups (A, B and AB) [ 2 ]. The mechanism by which blood group O confers selective resistance to malaria, while individuals with non- O blood groups show selective vulnerability, has been attributed to rosette formation [ 3 ]. Rosetting is a mechanism in which an infected erythrocyte with Plasmodium falciparum adheres to non-infected erythrocytes [ 4 ]. Therefore, in patients with malaria with the non-O blood group, invasion of uninfected red blood cells is enhanced, compared to the other red cell polymorphs. Rosetting may be mediated by a membrane protein, including PfEMP1 [ 5 ], RIFIN and STEVOR [ 3 ], which are expressed on the surface of the infected host cell. Rosettes formed by non-O blood groups are resilient to disruption [ 6 ].

However, there are several unanswered questions and unclear links about the various blood groups contribute to severe anaemia presentations. Furthermore, the role of Rhesus (Rh) types in P. falciparum infection remains unanswered, since available data on this subject are equivocal [ 7 ].

Despite the comparative vulnerability of blood groups A, B and AB to malaria, the association of these blood groups with malaria severity has not yet been fully studied. Plasmodium parasites are known to cause fever in patients with malaria [ 8 ]. However, it was interesting to note that the degree of fever, assessed by measuring body temperature, does not always correlate with Plasmodium parasitaemia. Furthermore, patients with malaria had a different set of clinical signs and symptoms, even with similar parasitaemia [ 9 , 10 ]. Based on the foregoing, it was hypothesized that host genetic variants may influence clinical malaria presentations. To date, it remains unknown whether blood group variability plays a role in the observed differences in similar levels of parasitaemia. This evidence gap merits investigation. Therefore, the study aimed to explore and determine the association of malaria severity with the ABO and Rh blood groups. In this study, the severe malarial anaemia was defined using strict definitions of the World Health Organization (WHO) [ 11 ]. Per these definitions, the estimation of haemoglobin, plasma bilirubin and parasite count are required to assess severe malaria anaemia.

Study design, site, and participant recruitment

This cross-sectional study was done at the Suhum Government Hospital in the Suhum municipality (Latitude: 6.0379101, longitude: -0.4456668) in the Eastern Region of Ghana. Study participants were patients of all ages who had tested positive for malaria, by microscopy. The hospital is located in a malaria endemic district, where malaria is among the top five diseases recorded at the outpatient department in the study hospital. The hospital also serves as referral facility for other health facilities, both public and private. The healthcare professionals manage malaria according to the Ministry of Health guidelines [ 12 ]. Prospective study participants were patients with malaria classified as uncomplicated by the attending medical officer. After prior informed consent, the study participants were recruited. Study participants were selected based on their availability to the researcher.

Inclusion and exclusion criteria

Participants included in the study were individuals infected symptomatically with malaria, caused by P. falciparum , and had consented to participate in the study. Individuals who did not provide written consent, pregnant women and infants, were excluded from the study. Pregnant women are prone to both physiological and pathological anaemia of other aetiology and in infants it was difficult getting the desired volume of blood for the haematological and the bilirubin assays. In addition, patients who had tested for malaria only by rapid test kit were excluded. Furthermore, patients who had other common diseases (HIV and hepatitis B/C) and other red blood cell genetic disorders (sickle cell disease and G6PD deficient) were excluded from the study, because their co-morbidity could affect the outcome of the investigations. Finally, the microscopically detected Plasmodium parasites other than the P. falciparum species were also excluded from this study.

Sample size determination

Using the Cochrane’s formula, n = z 2 p(1–p)/d2, where n is the sample size, z is the confidence level at 95% (standard value of 1.96), d is the margin of error at 5% (standard value of 0.05), a minimum of 296 malaria patients were used, given that the prevalence of malaria in the Eastern region of Ghana among individuals suspected of malaria was 26% [ 13 ].

Collection of blood samples

With the consent of the patient, blood samples were collected by a trained Ghana Health Service phlebotomist. The area to be sampled (the antecubital fossa) was disinfected with 70% ethanol and allowed to air dry. Using a 23-gauge syringe, whole blood (approximately 4 ml) was collected into an EDTA tube and gently mixed. The punctured side was covered with cotton wool and covered with a phlebotomy plaster.

Laboratory diagnosis of malaria and confirmation of causative species

Malaria was diagnosed by microscopy. In doing that, a thick blood film was prepared using approx. 6µL of whole blood. The smear was air dried, stained with 10% Giemsa for 10 min and any parasite thereof was quantified according to WHO protocol [ 14 ]. Quantification was done by counting the number of parasites per at least 200 white blood cells. The number of parasites counted was then divided by the number of white blood cells counted, and the resulting figure was multiplied by 8000 (that is, the estimated total of white blood cells per microlitre of blood) as used elsewhere [ 15 ]. Subsequently, P. falciparum was specified by detecting the histidine-rich protein 2 (Pfhrp2) with CareStart TM rapid diagnostic test kit (Somerset NJ, USA). Pfhrp2 antigens are specific to P. falciparum . The confirmation of species was carried out placing exactly 5 µL of blood in the sample column and four drops of sample buffer placed in the appropriate column. The results were read after 15 min as recommended by the manufacturer.

Blood group and Rhesus factor determinations

Blood group and Rhesus factor typing were performed using Accucare ABO/Rh monoclonal antibodies (Chennai, India). The tile method was used. In summary, approximately 50 µL of antibodies was mixed with approximately 20 µL of whole blood, for about 30 s. After which the reactions were read. Samples with visible agglutinations were considered positive for the respective antigen and vice versa. Blood samples from known blood groups (A Rh D positive, B Rh D positive, and O Rh negative) were used as controls.

Haemoglobin estimation

Haemoglobin estimation was performed using a fully automated haematology analyser (Urit 5160; Guangzhou, China). The haemoglobin concentration was measured using the cyanide-free colorimetric method.

Bilirubin estimation

Bilirubin estimation was performed by using a Biobase Biochemistry analyser (Guangzhou, China) and Elitech reagents obtained locally but manufactured by the Elitech Group (Allées de Dublin, France). Total bilirubin was estimated on the basis of the modified Malloy-Evelyn endpoint method based on the following principle. Sulfanilic acid reacts with sodium nitrite to form diazotized sulfanilic acid. In the presence of accelerator (cetrimide), conjugated and unconjugated bilirubin reacts with diazotized sulfanilic acid to form azobilirubin. The increase in absorbance at 546 nm is proportional to the bilirubin concentration.

Data and statistical analyses

IBM SPSS data analysis software (version 27) was used to analyse the data. The demographic characteristics, clinical, laboratory findings and the various blood groups of study participants were presented as percentages, using the total number of participants as the denominator. Further, the Chi-square test was used to test the association between the laboratory findings, the different blood groups, and the association between the clinical presentations and the various blood groups. However, Fisher’s exact test was used when the frequencies were less than 5. Further multinomial logistic regression analysis was conducted to verify the relationship between the multinomial outcome variable “blood groups and Rhesus types” and haemoglobin, bilirubin and parasite count variables that showed significance during the chi-square analysis. Blood group O was set as the reference for the blood groups for all regressions. The logistic regression analysis allowed for identifying significant predictors and quantifying their effects on the likelihood of a blood group being associated with severe malaria. Statistical significance was established at p < 0.05.

Demographic characteristics of study participants

The study recruited 328 participants, of whom 67.1% were females and the males were 32.9%. The age range of the participants was < 1 and 89 years. The mean age of the participants was 19.4 years and the standard deviation was 20. Most of the participants, 142/328 (43.3%) were between < 1 and 9 years old. Additionally, the majority of the participants 170/328 (51.8%) were under marital age with 68/328 (20.7%) in high school. Other details of the study participants are indicated in Table  1 .

Clinical and laboratory findings of study participants

Most of the study participants (61.9%) enrolled in the study were recruited from the outpatient department of the hospital. Overall, the mean temperature ± standard deviation of the study participants was 37.4 °C ± 0.8. Furthermore, almost 40% of malaria patients recorded temperatures above 37.5 °C (severe hyperthermia). Surprisingly, 35.4% of malaria patients were hypothermic (temperatures below 37 °C). The overall mean level of haemoglobin was 9.5 g/dL ± 2.7. Among the study participants, 31.1% had no anaemia (Hb level > 11.0 g/dL) whereas 18.0%, 29.3% and 21.6% of the patients with malaria were mildly, moderately and severely anaemic, respectively. Using 17 µmol/L as the cut-off point of the normal human bilirubin level, the majority (69.8%) of the participants with malaria had elevated plasma bilirubin. The majority of the participants (53.0%) also had parasitaemia levels between 10,000 and 100,000 parasites/µL of blood. The signs and symptoms of malaria presented by the majority of the participants were fever (78.4%), chills (67.7%), and headache (59.5%). The other details are shown in Table  1 .

Profiling of the ABO and Rhesus blood groups of study participants

A higher proportion of study participants (45.1%) were of blood group O with patients with blood group AB in the minority (10.7%). Furthermore, the majority of study participants 266/328 (81.1%) were Rhesus positive. Finally, in defining ABO / Rh types, most of the study participants (35.7%) were O positive in the blood group and few of them were AB negative (2.1%). The frequencies found in the other blood groups are presented in Table  1 .

Association of laboratory findings with ABO blood groups in patients with malaria

The three laboratory variables used to assess the association between ABO variability and severe malarial anaemia were haemoglobin level, bilirubin level (jaundice), and parasite density (hyperparasitaemia). Analysis of the data revealed that in patients with malaria, anaemia, jaundice, and hyperparasitaemia are associated with the blood group. Significantly, a higher number of malaria patients with blood group O (42.5%) had no anaemia, while mild anaemia was associated with patients with blood group AB. Furthermore, most of the malaria patients with blood group B (37.2%) were moderately anaemic while those with blood group A (32.8%) were severely anaemic. Furthermore, hyperbilirubinaemia was significantly higher in patients with malaria with blood group A (85.1%, p = 0.001). The Rh types did not associate with anaemia or jaundice, except for Rh positive that associated with hyperparasitaemia (17.4%, p = 0.036) (Table  2 ).

Association of clinical presentations to ABO blood groups in patients with malaria

Table 3 represents the association between the malaria clinical presentations and human blood types. Hyperthermia (> 37.5 °C) was significantly higher in blood group A (71.6%), while hypothermia was common in blood group O (48.6%). It was also observed that Rhesus types did not associate with degree of body temperature. Chills, headaches, fatigue, and muscle ache were not associated with any blood group. However, pallor (46.2%), fever (84.6%) and nausea (46.2%) significantly associated with blood group B, while vomiting (43.3%) and diarrhoea (43.3%) were commonly observed in patients with blood group A. Aside from pallor that associated with Rh positivity (p = 0.015), none of the clinical presentations was associated with any of the Rh types.

Relationship between ABO/Rh groups and severe forms of malaria

The World Health Organization (WHO) has a number of definitions to classify severe malarial anaemia. One of these definitions includes haemoglobin concentration < 5 g/dL together with parasite count > 10,000µL for children < 12 years of age. For patients with malaria ≥ 12 years, the same parasitaemia range together with haemoglobin concentration is < 7 g/dL is diagnostic. In Table  4 , the prevalence of severe malarial anaemia among children classified as having uncomplicated malaria was 8% (26/328). In children, severe malarial anaemia associated with blood group B, while Rh types did not. In patients 12 years or above, the prevalence of severe malarial anaemia among those classified as having uncomplicated malaria was 4.3% (14/328). The incidence of severe malarial anaemia in patients ≥ 12 years associated with blood groups A and B, as well as Rh positivity. Using bilirubin as a criterion, WHO defined severe malarial anaemia as having bilirubin > 50 µmol/L with parasitaemia > 100,000 /µL. With this criteria, 17% (56/328) of the study participants with malaria were severe. Severe malarial anaemia was observed in patients with blood group A whereas Rh types did not associate with severe malarial anaemia (Table  4 ).

Prediction of malaria severity using ABO blood groups

The association of blood groups with the severity of malaria was compared to that of blood group O (reference blood group) (Table  4 ). Compared to blood group O, the odds of blood groups B (aOR = 1.6, 95% CI 0.6–2.7) and AB (aOR = 1.1, 95% CI 0.7–1.9) developing severe malarial anaemia in children under 12 years of age were higher but did not reach a significant level. However, children less than 12 years old with blood group A are approximately 16 times (p = 0.0005) more likely to develop severe malarial anaemia compared to those with the blood group O. For patients ≥ 12 years with malaria, the odds of developing severe malarial anaemia were higher among those with blood groups AB (aOR = 4.4, 95% CI 2.7–6.1, p = 0.0095) and A (aOR = 17.8, 95% CI 12.6–31.2, p = 0.0030), compared to blood group O. Using the bilirubin > 50 µmol/L with parasitaemia ≥ 100,000 /µL criteria, the odds of developing severe malarial anaemia were higher among patients with blood groups A (aOR = 10, 95% CI: 6.5–19.8, p < 0.0001) and B (aOR = 2.6, 95% CI: 1.1–6.0), p = 0.0232), compared to blood group O. However, individuals with the blood groups AB are less likely to develop severe malarial anaemia compared to those with the blood group O.

Variabilities in blood groups play an important role in the pathogenesis of malaria. Several studies have linked malaria to non-O blood group [ 7 , 16 , 17 ]. Among the non-O group, malaria incidence is higher among individuals with blood group B [ 16 , 18 ], some studies have also reported a higher probability of malaria incidence in blood group AB [ 19 , 20 ]. Despite these associations, the impact of ABO and Rhesus (Rh) blood types on the severity of malaria has not been explored, especially in the Ghanaian population.

Among the participants with malaria studied, most of them were blood group O, followed by blood groups B, A and AB. The individuals who were in the O blood group were 54.9%. Among non-O blood groups, individuals with blood group B were more (43.3%), closely followed by blood group B (37.2%). This observation is consistent with previous publications on this subject matter, elsewhere [ 18 , 19 ] and in Ghana [ 21 ]. However, among the general Ghanaian population, blood group O dominates, followed by blood group A, B and blood group AB in the minority [ 22 ].

The association of blood group B or A with malaria is attributable to resetting, which is enhanced in these blood groups compared to blood group O [ 3 ]. Rosette formation allows uninfected red blood cells to be attracted to infected red cells, mediated by the parasite protein called Plasmodium falciparum erythrocyte membrane protein (PfEMP1) [ 23 ]. Hyperparasitaemia was observed to be significantly higher in blood group A compared to the other blood groups. However, it was surprising to observe that low parasitaemia was higher in blood group B compared to blood group O. This observation could be due to the cytoadherence of the parasites in high parasitaemic situations in patients with blood group B, which could reduce the peripheral blood density of the parasites [ 23 , 24 ]. Low parasitaemia after cytoadherence could be the case because even though low parasitaemia was associated with blood group B, more than 30% of them were moderately or severely anaemic, compared to blood group O. Notwithstanding the above, the effect of blood group variations on malaria parasite cytoadherence should be proven in a future study. In contrast, in group A blood, hyperparasitaemia corresponded to the severity of the anaemia, with concomitant hyperbilirubinaemia. Hyperparasitaemia and severe anaemia are linked due to the ability of the parasite to haemolyse infected cells, mediated by enhanced resetting. Hyperbilirunemia is a direct consequence of intravascular haemolysis [ 24 ].

Furthermore, hyperthermia was observed at higher rates in patients with blood group A. This is explained by the associated hyperparasitaemia and severe anaemia. Hyperthermia occurs when infected red cells rupture and uninfected cells are being invaded [ 25 ]. This phenomenon is mediated by cytokines such as tumor necrosis factor (TNF) and interleukins (IL) 2 and IL6 [ 26 ]. Whereas pallor and nausea associated with blood group B of patients with malaria, vomiting, and diarrhoea associated with blood group A. According to the findings of this study, malaria in individuals in blood group A is a medical emergency. This is because the co-occurrence of vomiting and diarrhoea will eventually lead to dehydration, if parenteral fluids are not administered immediately. This will lead to hypovolemic shock and electrolyte imbalance, the result of which is mostly fatal. Due in part to hypoperfusion and hypoxia of the tissue. If left untreated, hypovolemic shock can cause ischemic injury to vital organs, leading to multi-organ failure [ 27 ].

In children, severe malarial anaemia due to low haemoglobin and parasite count > 10,000 per µL was significantly higher in blood group B, while in patients over 12 years of age, severe malarial anaemia was significantly higher in both groups A and B. On the other hand, severe malarial anaemia defined by hyperbilirubinaemia together with parasite count > 100,000 parasites/µL was significantly higher in individuals with blood group A. Therefore, individuals with blood groups A and B are vulnerable to developing severe malarial anaemia compared to blood groups O and AB. For these reasons, blood group assessments should be added to the list of investigations requested for patients suspected of malaria. This will help to promptly and adequately manage individuals who are likely to be severely affected by the disease, to ensure better treatment outcomes.

The majority of the participants studied in this publication were Rh positive (81.1%). However, Rh status was not associated with anaemia, jaundice, temperature, and severity of malaria. Furthermore, none of the clinical presentations associated with Rh status, except pallor. A review by Rattanapan et al. [ 28 ] found an inconsistencies in the vulnerability to severe malaria between individuals with Rh positive and negative. The review analyzed data from 36 eligible papers. Overall, 44.4% of the studies revealed that Rh positive individuals had a lower proportion of malaria than Rh negative individuals, while the remaining studies revealed a higher or no difference in the proportion of malaria between Rh positive and negative. The study then concluded that having Rh positive or Rh negative did not influence the development of severe malaria. This study adds to previous publications that Rh status did not have much impact on malaria clinical presentations.

Even though low levels of haemoglobin, high bilirubin levels with their attendant high parasitaemia were observed in blood groups A and B individuals with malaria, it must be stated that these levels could be confounded by various factors. Low levels of circulating erythropoietin is associated with low red blood cell and haemoglobin counts [ 29 ]. Further, bilirubin levels have also been found to be elevated in liver diseases [ 30 ]. In addition, anti-malaria immunity is likely to influence hyperparasitaemia seen in the study participant [ 31 ]. In addition, other factors such as poor nutrition, lower socioeconomic status and longer duration of symptoms were likely to affect the levels of the biomolecules reported in this study.

Limitations

The study participants were not tested for alpha thalassaemia. The G6PD screening was performed using the sodium nitrite-methylene blue method, which may not be of higher sensitivity, especially at lower haemoglobin levels. Other entero and haemoparasites, such as hookworms, filarial worms, and Babesia parasites, which could affect haemoglobin and bilirubin levels, were not screened. In addition, effect modifiers such as low levels of circulating erythropoietin, liver diseases, incompetent or low anti-malaria immunity, poor nutrition, lower socioeconomic status and longer duration of symptoms could directly or indirectly affect the levels of haemoglobin, bilirubin and/or the parasite counts recorded in this study. Finally, due to the convenient sampling technique employed, the outcome is limited to the population studied.

Out of the 328 participants, severe malarial anaemia was observed in 8% (26/328) children less than 12 years while in patients above 12 years or above, 4.3% (14/328) had severe malaria anaemia. Using hyperbilirubinaemia as a criterion, 17% (56/328) had severe malaria. When these low numbers were distributed among the blood group types, some of the frequencies were very low. However, the odds ratios were determined based on these figures. It was observed that, the odds of developing severe malarial anaemia, in children less than 12 years, was about 16 times higher, in patients with blood group A compared to patients with blood group O, with malaria. For patients ≥ 12 years, the odds of developing severe malarial anaemia was 4.4 times and 17.8 times higher among patients with blood groups A and AB, respectively, compared to patients with blood O. Finally, using the hyperbilirubinaemia with parasitaemia 100,000 /µL criteria, the chances of developing severe malaria were 10 times higher among patients with blood groups A and 2.6 times higher in patients with blood group B, compared to blood group O.

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Acknowledgements

The authors wish to acknowledge the Management of Suhum Government Hospital for allowing samples used for this study to be collected within a short time. Additionally, the role the Medical Laboratory Scientists played in the laboratory analysis merits commendation.

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EA and RHA conceived, supervised and provided resources the study. PSA, PMA and SBA participated in participant recruitment and sample collection. RYM and FG performed laboratory analysis. EA wrote the initial draft. However, all authors approved the manuscript.

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Aninagyei, E., Agbenowoshie, P.S., Akpalu, P.M. et al. ABO and Rhesus blood group variability and their associations with clinical malaria presentations. Malar J 23 , 257 (2024). https://doi.org/10.1186/s12936-024-05081-z

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DOI : https://doi.org/10.1186/s12936-024-05081-z

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