case study linkedin post

How to Post Case Studies on Social Media

• June 1, 2021
• Using Case Studies

Once your Case Studies are finished, social media is the best place to share them. However, it’s not enough to simply post a link to your Case Study on LinkedIn and hope people will read it. Crafting a strong social media post that compels your audience to read your Case Study requires more strategy and finesse. 

This article serves as your ultimate guide to composing social media posts about your Case Studies that will grab your target audience’s attention. You’ll learn about what parts of the Case Study you should mention in your post and how to write about them in a way that gets people off social media and on your website—and, ideally, joining your client base.

Should You Post Your Case Studies on Social Media?

You know you want to post your Case Studies on social media—but should you? Run through this list of questions to find out:

• Do you have permission from your client to post it? If you don’t have your client’s approval to post the Case Study, don’t post it. Instead, consider reworking the Case Study so that the client is anonymous.
• Does your Case Study convey a compelling story? You’ll wind up with annoyed readers if your expertly crafted social media post lures them to your website but dead ends in boring content. Make sure your Case Study is interesting to read from start to finish.
• Does your Case Study promote what you want to promote? A Case Study is no good to you if it describes how you helped a client solve Issue X when you really want to be known for solving Issue Z. This may lead you to attract work that doesn’t align with your true passion. Hold off on posting and work on creating Case Studies that showcase the areas in which you really want to shine.

Bottom line: If you’ve got the client’s permission and a juicy story to tell that makes you and your client look good, it’s time to create that post.

Tips for Creating Posts About Your Case Studies on Social Media

Follow the format.

A successful social media post about your Case Studies should follow a specific formula—specifically, the same one your Case Studies do! Ensure that your post includes the following elements in this order:

• Headline. Use an intriguing opening sentence to make your post stand out and capture your audience’s attention right away.
• Situation or Problem. Introduce the company and the problem or situation it had.
• Solution and Results. Tease some of the company’s real, specific results that stemmed from the solution you provided.
• Conclusion/Call to Action. Conclude the post with a call to action, such as “Click the link to learn more.”

Keep It Short and Sweet

Be brief when writing a social media post about Case Studies. Most people have short attention spans and a vast sea of content awaiting them on social media. When scrolling through News Feed on Facebook, people typically spend 2.5 seconds with a piece of content if they’re on desktop and even less if they’re on mobile. Make those few seconds worthwhile for the user and offer them something compelling that will make them engage with your post. There are only four key elements to the formula, so your post should be no longer than four fascinating sentences.

Be a Little Mysterious

Share just enough of the Case Study story in your social media post to make someone want to click the link. Remember: The goal is to get people to read the Case Study on your website, and that won’t happen if you give away all the details upfront! Aim for intrigue. Be honest, but be mysterious about the solution and the results, and never give away the ending!

Stick to Company Brand Guidelines

Adhere to your company’s voice and branding when writing your social media post about your Case Study. This helps ensure a consistent client experience, which fosters loyalty and trust. If you don’t have a brand identity, start exploring how to create one.

Make It Personal

Social media is all about making connections, which is difficult to do if your post is too formal or standoffish. Even if your company culture or brand skews more serious, using we and us in your social media posts to refer to your company can help build that bridge between you and your existing and potential clients.

Speak to Your Target Audience

Tailor your social media post about your Case Study for the specific audience you want to reach. For example, if you have a B2B company, use professional terminology to emphasize your experience and understanding of your industry. If your audience comprises the general public, use less formal language and avoid terminology that requires background knowledge to understand.

Use Relevant Images

You have less than three seconds to capture your audience’s attention, so use that time wisely by including an image with your social media post. Images leave a stronger impression than words alone and can make a wordy post easier to digest. Use an image from your Case Study or a photo of your Case Study subject when posting on social media. Remember to choose images that, like your messaging, are on-brand.

Sample of a Case Study Social Media Post

The following is an example of a social media post about a Case Study that adheres to the aforementioned tips:

Posting your Case Studies on social media takes some strategy and skill. However, if you have a solid Case Study, approval from the client, and clear brand guidelines, you can create a post designed to get attention, clicks, and more business.

Need a Case Study to post on social media? Click here to find out how SuccessKit can help you reach that goal.

Stef Mates, SuccessKit's Creative Director, has been writing, designing, editing, and managing a variety of content types for several different industries for more than 15 years. She started at the company as a freelancer in November 2019 and became an official part of the team in June 2021.

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15 Inspiring LinkedIn Post Ideas (+ Examples) for Your Page

Written by by Mahnoor Sheikh

Published on  April 23, 2024

Reading time  7 minutes

LinkedIn is one of the most effective channels for building brand awareness, connecting with customers and establishing thought leadership.

Moreover, with 4 out of 5 LinkedIn members driving business decisions, the network is rated #1 for B2B lead generation. As a marketer, you cannot afford to overlook LinkedIn.

But what types of content should you be posting on LinkedIn? In this article, we’ll explore various content formats that work well on the platform and provide post ideas and examples you can adapt for your own LinkedIn marketing strategy .

Why should you post on LinkedIn?

Using LinkedIn for business can benefit you in more than one way. Here are three reasons why you should start posting on LinkedIn regularly as a brand or employee:

Increase brand awareness

LinkedIn is a great platform to show off your expertise and values to a professional audience. Consistently posting high-quality content on LinkedIn can increase your brand’s visibility, especially if you’re using both organic and paid strategies.

The platform’s advanced targeting tools also ensure your posts are seen by the most relevant audiences. This translates into more followers, engagement and leads for your brand.

Expand your network

LinkedIn has over 1 billion members worldwide. This massive user base offers brands a huge opportunity to connect with industry peers and thought leaders as well as potential customers, employees and partners.

Join hundreds of conversations happening on LinkedIn by posting about trending topics, engaging with other posts, asking questions and offering unique insights and opinions. You can also join LinkedIn groups and contribute to articles to establish authority and build your network.

Develop trust and relationships

By consistently providing value to your audience through informative, authentic and engaging content, you can establish yourself as a reliable and trustworthy source of information.

This trust can help build stronger relationships with your followers, who may be more likely to do business with you or recommend your brand to others.

15 LinkedIn post ideas and examples

We created a LinkedIn for Business strategy template to help you align your current strategy to business goals. Use it in combination with the creative LinkedIn post ideas listed below to establish a strong brand presence on the platform and grow your following. We’ve also included real-life examples from top brands to inspire you.

Get the template

1. Poll your audience

Polls are an excellent way to encourage interaction, spark conversations and gather opinions and preferences. They’re also great tools for collecting feedback and analyzing customer sentiment around your brand, products or services.

Image source

LinkedIn allows you to customize the visibility and duration of your polls so you can gather timely and relevant insights. You can also view poll results as a percentage or number of votes, and share them with your audience.

2. Ask questions or solve problems

Ask thought-provoking questions or offer actionable insights or solutions to help your followers overcome challenges and achieve their goals.

This does two things:

• It builds your credibility and positions you as an expert
• It boosts engagement (likes, comments and reposts)

3. Share a post with your thoughts

Share ‘hot takes’ and posts with your thoughts, opinions and experiences on LinkedIn, much like status updates. It’s an excellent way to strengthen your personal brand and drive engagement on your posts.

Don’t be afraid to go against the grain and put your unique perspectives out there. Editing coach Erica Schneider does this often.

Encourage your audience to share their insights as well in the comments to spark a healthy debate.

4. Announce product launches

Want to generate buzz around a new product you’re rolling out? Share a LinkedIn post about it. Highlight key features, benefits and use cases relevant to your audience.

Include eye-catching images or videos that show your product in action to boost the impact of your launch post. Here’s HubSpot announcing a new product in partnership with TikTok with a short and captivating promo video.

5. Celebrate company wins and milestones

Sharing your company’s achievements and success stories on LinkedIn can help you improve your brand’s reputation, attracting more leads and talent in the process.

When people see how well your company is doing in terms of growth, innovation and impact, they’ll naturally want to associate with your brand. Recognizing and rewarding your team’s hard work is also a great way to boost morale and can significantly improve employee productivity and retention rates.

6. Share upcoming events

Hosting a webinar or speaking at an event? Share an update about it on LinkedIn to expand your reach and drive more registrations and attendance.

Here’s Sarah Corley from Sprout Social sharing that she’s hosting an upcoming webinar. This is a win-win for Sprout as this extends the post’s reach beyond Sprout’s LinkedIn followers to Sarah’s network on the platform.

7. Post videos

Video is one of the most engaging content types on social media, including on LinkedIn. Leverage the power of video to stand out and show your brand’s personality.

Create short-form or long-form videos , such as product tutorials, testimonials or behind-the-scenes glimpses into your company culture. Here’s Mailchimp sharing its community service activities with a LinkedIn video.

Make sure you optimize your videos for mobile and add subtitles as most people scrolling through their feeds might not have sound on.

8. Share different visual content formats

Don’t just stick to text posts or share video after video. Mix it up by using a variety of different formats, especially visuals. For example, you can share charts, infographics and case study cover images when promoting your content on LinkedIn.

Using different visual formats helps your posts stand out in the feed and makes your brand seem more interesting and less monotonous.

At Sprout, we like to switch things up regularly. Here’s how we picked out a statistic from our industry trends report and shared it as an image on LinkedIn. We also provided context and a link to download the full resource in the caption.

9. Create carousel posts

Carousel posts allow you to share multiple images, videos or slides in a single post, making them ideal for storytelling, step-by-step guides or showcasing different aspects of your brand.

While LinkedIn carousel posts are no longer available as an organic posting option, they can still be used as an ad post type.

You can also create carousel-like posts by uploading PDFs with multiple pages optimized for size. Here’s how Miro does it to visually showcase its product’s newest features.

10. Create newsletters for your audience

LinkedIn allows you to create newsletters where you can regularly content like tips, insights and resources around specific topics.

Subscribers are notified whenever you publish new articles, and anyone on LinkedIn can find, read and share your content. This makes newsletters a great way to establish thought leadership as well as build community and engagement around your brand.

Here’s an example of a LinkedIn newsletter by Gretchen Rubin called ‘Work Happier’, where she regularly publishes articles on workplace productivity and happiness.

11. Write thought-provoking articles

Formerly known as LinkedIn Pulse, the platform’s publishing feature helps brands and professionals share long-form content with their audience directly on LinkedIn.

Share insightful articles on trending topics that matter to your business to spark conversation and engagement, demonstrate your expertise and build authority.

Users can leave comments on your articles, so encourage readers to share their thoughts and respond quickly to any feedback. Finally, incorporate relevant visuals to break up the text and write SEO titles and descriptions to rank your content on search.

12. Repurpose your content for LinkedIn audiences

If you have existing content on other social media platforms or your website, you can repurpose it for LinkedIn by making a few tweaks. Share summaries or key takeaways from your recent blog posts. Or turn individual statistics from your research report into visuals.

Here’s how we repurposed our Post Performance Report blog post into a carousel post on LinkedIn.

13. Give customers the spotlight

Share customer stories, testimonials and user-generated content on LinkedIn to show your appreciation and build trust with potential buyers. Tag featured customers in your posts to expand your reach and encourage them to share your content.

Additionally, repost positive reviews and mentions as well as any photos or videos that show customers using your product. Here’s how we do it at Sprout.

14. Job openings and opportunities

Got a vacancy? Find the right fit faster by sharing job opportunities on LinkedIn. Craft clear and compelling job descriptions that summarize key responsibilities and highlight the perks of working at your company. Use LinkedIn’s job posting features to target specific locations, skill sets or experience levels.

Get creative with your job postings to encourage more people to apply. Here’s how Sendlane keeps their job postings interesting and true to their brand voice.

15. Host a LinkedIn Live session

Did you know Live streams on LinkedIn see 24x more comments and 7x more reactions than native videos? Hosting live events is a great way to boost engagement on the platform and connect with your audience in real time.

Note: Users are currently unable to stream directly on LinkedIn. You can stream live video on the platform using a third-party broadcasting tool like Zoom, Vimeo or Restream.

Leverage LinkedIn posts for marketing

Posting on LinkedIn should be a top priority for your brand, especially if you’re targeting businesses or selling to a professional audience.

Use the LinkedIn post ideas and examples above to fuel your strategy. Need an extra hand? Check out these LinkedIn marketing tools to accelerate your growth on the platform.

LinkedIn Content Ideas FAQs

Share original insights, experiences and expertise to provide value to your audience and spark conversations. Showcase your brand’s personality, celebrate achievements and share engaging visual content that resonates with your target audience. Aim to inform, inspire and connect with your network through authentic and relevant posts.

Content that performs well on LinkedIn tends to be professional, informative and thought-provoking. Posts that tell a story, evoke emotion , solve a problem or encourage interaction, such as polls and questions, often receive high engagement.

To create engaging content on LinkedIn, understand your target audience, use storytelling techniques and incorporate visual elements like images, videos and infographics. Additionally, encourage participation by asking questions, seeking opinions and responding to comments.

• Influencers

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How to schedule LinkedIn posts in 2024

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• Now on slide

Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

15 Best LinkedIn Carousel Post Ideas and Examples!

LinkedIn carousel posts have emerged as a dynamic and appealing way to share content on the platform, offering distinct advantages for

• businesses,
• professionals,
• and everyday users alike.

Unlike standard single-image or text posts, carousels allow for

• sharing multiple images or
• slides within a single post, providing a richer storytelling experience.

This format, reminiscent of Instagram's popular carousel feature , has been adapted to the professional context of LinkedIn, enabling users to

• delve deeper into topics,
• showcase a range of products, or
• share comprehensive insights visually.

Statistics reveal that carousel posts on LinkedIn achieve 1.6 times more engagement rate compared to non-carousel posts. This heightened interaction is attributed to the carousel format's ability to hold viewers' attention longer as they swipe through the slides, offering more content and value per post.

Additionally, LinkedIn carousels boast a unique advantage over their Instagram counterparts by catering specifically to the professional audience of LinkedIn. This specificity means that content can be tailored to industry insights, career development, and business storytelling, aligning perfectly with the interests and needs of LinkedIn users.

Can you create carousel posts on LinkedIn?

No and Yes! There is no "carousel post" option in LinkedIn posts. You have to turn your multiple images into PDF file first, and then upload it as a document on LinkedIn. This way, you will be sharing carousels on LinkedIn!

Now, I think I should give you the best ideas to generate and share carousel posts on LinkedIn and you shouldn't wait one more second and lose traffic for your content!

Here are my 15 best ideas and examples for LinkedIn carousel posts:

15 LinkedIn Carousel Ideas and Examples

I'm sure that whatever the reason you utilize LinkedIn, you will feel close to one of these carousel post ideas and start generating immediately!

• Industry Trends
• How-To Guides
• Case Studies
• Success Stories
• Event Recaps
• Product Demos
• Career Advice
• Infographics
• Employee Spotlights
• Client Testimonials
• Educational Series
• Behind-the-Scenes
• Leadership Insights
• Book Summaries

#1 For sharing industry trends

Using LinkedIn carousels to share industry trends is innovative and incredibly effective. This engaging format allows you to break down complex information into digestible, easy-to-understand slides, making it more accessible to your audience. Each slide can focus on a specific trend, providing insights, data, and visual representations that captivate and inform.

This is an example of industry trends LinkedIn carousel from StartupBlink :

Check if it can work:

• Relevance ✅
• Engaging Visuals ✅
• Consistency ✅
• Clear Structure ✅
• Call to Action ❌

Let's make a better one for you!

If you attempt to create a LinkedIn carousel post to share trends in your industry, Circleboom is what I can recommend!

You will have

• auto-tailored LinkedIn templates and
• the best, auto-generated captions for your LinkedIn posts!

You only need the idea!

• Call to Action ✅

#2 For sharing How-To guides

The carousel format inherently encourages active engagement as viewers swipe through to uncover each part of the guide. This interaction not only boosts the visibility of your content within LinkedIn's algorithm but also enhances the user's learning experience by making it interactive and self-paced. Additionally, incorporating nonfiction book summaries into your carousel posts can provide valuable insights and engage your audience with diverse content. Moreover, presenting a "How-To" guide in a carousel format allows for a structured approach that can sequentially order information, helping viewers grasp the logical flow of tasks or concepts.

This is an example of How-To guide LinkedIn carousel from Nicolas Cole :

• Engaging Visuals ❌

If you attempt to create a LinkedIn carousel post to share "How-To guides" in your expertise, again Circleboom is what I can recommend!

#3 For sharing case studies

LinkedIn carousels transform case studies into compelling stories of success, making them an indispensable tool for professionals and businesses alike. This format elegantly dissects complex narratives into bite-sized, easily digestible pieces, allowing for a detailed exploration of challenges, solutions, and outcomes across consecutive slides. What makes carousels particularly effective for case studies is their ability to visually narrate the journey from problem to resolution, engaging the audience with a mix of text and imagery that brings the story to life.

This is an example from Samantha Glover for LinkedIn carousels to show case studies:

LinkedIn Carousels provides an excellent opportunity for those seeking to convey their expertise through social media!

Circleboom makes things easier for you with its intuitive dashboard that supports multiple LinkedIn Profiles and Company Pages !

#4 For sharing success stories

This storytelling method is not just about showcasing triumphs; it's a way to visually communicate the hard work, perseverance, and strategic thinking behind the scenes. The format encourages interaction, with viewers actively engaging by swiping through the slides, fostering a deeper connection with the content. Furthermore, success stories shared through LinkedIn carousels serve as powerful tools for inspiration, offering tangible examples of what is possible when vision meets execution.

This is an example of success stories LinkedIn carousel from Michelle Bauer :

• Clear Structure ❌

Sometimes succeeding something can be easier to tell it to other people! If you can't find the right way to share it, you can't remunerate your success story!

Circleboom, with its appealing visuals and caption generator, finds the best images and words to create a show with your success story!

#5 For sharing event recaps

LinkedIn carousels turn event recaps into immersive, engaging experiences, capturing the essence of gatherings in a format that's both informative and visually appealing. Imagine each slide as a snapshot, a moment frozen in time, allowing viewers to virtually stroll through the highlights, key learnings, and memorable moments of an event. This method of sharing brings the audience closer to the experience, offering them a front-row seat to insights and innovations they might have missed.

This is an example from Brenda Meller for the LinkedIn LIVE-a-Thon event recap:

You can sum up some events of hours into carousel pages on LinkedIn and create attractive event recaps!

Circleboom helps you with its ready-made LinkedIn carousel post templates and add ready-made captions to make it easier for readers to understand what all these is about!

#6 For sharing product demonstrations

For businesses looking to introduce new products or highlight features of existing offerings, LinkedIn carousels provide a platform that's not just about broadcasting information but about fostering an interactive dialogue with potential clients, partners, and industry peers. It's a strategy that not only showcases innovation but also invites collaboration and feedback, positioning your brand as forward-thinking and customer-centric in the competitive landscape of LinkedIn.

This is a product demonstration LinkedIn carousel example from Gary Scharf :

Circleboom will enrich your LinkedIn carousels for product demonstrations with its ready-made images, filters, effects, and other design elements!

#7 For sharing career advice

The true beauty of using LinkedIn carousels for career advice lies in their ability to personalize and prioritize content. With the freedom to emphasize key points through design and layout, the advice becomes not just a broadcast message but a curated experience. Viewers are more likely to interact with and reflect on the content, swiping through slides at their own pace, which fosters a deeper connection and retention of the information shared.

This is an example of career advice LinkedIn carousel from Greg Isenberg , CEO of Late Checkout:

If you want to share your career advice with others, you can utilize Circleboom's ready-made content for LinkedIn carousel posts!

#8 For sharing infographics

What's particularly compelling about using LinkedIn carousels for infographics is the storytelling aspect. By breaking down an infographic into parts, you can guide your audience through the data and insights in a structured manner, emphasizing key points and drawing attention to important statistics or outcomes. This method not only makes the information more accessible but also increases the likelihood of viewers interacting with the content, as they click through to uncover the full story piece by piece.

This is an example of infographics LinkedIn carousel from Sadia Mazhar :

Infographics are great for conveying informative knowledge in understandable visuals and LinkedIn carousels will make things easier and entertaining to digest the information!

So, you need good designs! Circleboom is here to help you!

#9 For sharing employee spotlights

LinkedIn carousels offer a unique and engaging way to shine a light on the individuals behind a company's success through employee spotlights. This format allows businesses to celebrate their team members' achievements, skills, and personal stories across multiple, visually rich slides, giving each feature the space it deserves. By dedicating a slide to each employee, companies can delve into their backgrounds, highlight their contributions, and share their experiences, bringing a human touch to the corporate image.

This is an example of employee spotlight LinkedIn carousel from Black & Veatch :

Employee spotlights are great for showcasing your team's expertise and personality on LinkedIn carousels, making it easier and more entertaining for your audience to connect with your company culture!

But, I guess you are not sure what to use! Do not worry! Enter into Circleboom's realm and find amazing features and tools to design LinkedIn carousels with ready-made templates!

#10 For sharing client testimonials

What makes carousels an ideal medium for sharing testimonials is the dynamic interaction they encourage—viewers are engaged, swiping through each testimonial, drawn into the real-world applications and successes of your offerings. This not only amplifies the credibility of your brand but also builds trust with your LinkedIn audience. By visually showcasing these endorsements, you're not just listing praises; you're weaving a story of reliability, quality, and excellence.

This is an example of client testimonial LinkedIn carousel from Mitch Whiting :

With Circleboom's LinkedIn carousel generator , you can easily create captivating carousels featuring compelling client testimonials and engaging visuals. This dynamic combination not only grabs attention but also conveys the message effectively.

#11 For sharing educational series

LinkedIn carousels are a game-changer for sharing educational content, transforming bite-sized learning into an engaging, interactive experience. Picture this: each slide serves as a mini-lesson, part of a larger curriculum designed to enrich and enlighten your professional network. This format not only caters to the modern preference for quick, digestible information but also allows for a structured presentation of complex topics, making learning more accessible and enjoyable.

This is an example of educational LinkedIn carousel from Phil Jury :

By integrating Circleboom's LinkedIn carousel generator into your educational strategy, you can effectively deliver valuable content to your audience, establish your expertise, and drive engagement on the platform.

#12 For sharing behind-the-scenes

LinkedIn carousels peel back the curtain on the often unseen world behind a brand, offering a unique glimpse into the daily operations, culture, and people that make a company tick. This peek behind the scenes via a series of engaging slides allows companies to humanize their brand, showcasing the teamwork, dedication, and moments that define their corporate identity.

This is an example of behind-the-scenes LinkedIn carousel from Mike Phillips :

By leveraging Circleboom's customization features, you can tailor the design and layout of your carousel to reflect your brand's personality and style.

#13 For sharing leadership insights

The carousel format shines by allowing for a nuanced exploration of leadership themes. Whether it’s detailing the steps to foster a positive company culture, sharing strategies for navigating challenges or offering tips on personal growth, each slide builds upon the last to create a comprehensive lesson. This method of presentation not only captivates but also facilitates deeper understanding and reflection among professionals seeking to grow their leadership capabilities.

This is an example of leadership insights LinkedIn carousel from Stan Kreydin :

Harnessing Circleboom's customization capabilities empowers you to infuse your carousel with your brand's distinctive flair and messaging. Whether spotlighting fundamental leadership tenets, showcasing success narratives, or furnishing practical counsel for emerging leaders, you can sculpt your content to reflect your brand's ethos and ethos.

#14 For sharing book summaries

Using LinkedIn carousels for book summaries offers a dynamic way to share knowledge, foster a culture of continuous learning, and connect with others over shared interests and discoveries. It's a win-win for both the sharer and the audience, making the world of books more accessible to busy professionals everywhere.

This is an example of a book summary LinkedIn carousel from Kevin S. :

Book summaries distill the essence of profound literature into concise and accessible formats, providing readers with valuable insights and knowledge. With Circleboom's LinkedIn carousel generator, you have the tools to create captivating carousels that distill the essence of seminal works into bite-sized nuggets of wisdom.

#15 For sharing FAQs for your business or industry

What makes carousels particularly effective for FAQs is their ability to categorize and visually distinguish between different types of inquiries. For instance, one slide could cover product-related questions, while another dives into service specifics, and yet another explores industry insights. This segmentation enhances the user experience, making it easier for viewers to find the information most relevant to them.

This is an example of a FAQs LinkedIn carousel from Gib Irons :

LinkedIn carousels offer an effective format for presenting FAQs, allowing you to organize information in a visually appealing and easily digestible manner. With Circleboom's LinkedIn carousel generator, you have the flexibility to create visually compelling carousels that address common questions and concerns faced by your audience. Incorporating eye-catching visuals, such as icons or illustrations, enhances the accessibility and engagement of your content.

Key figures for successful LinkedIn carousel posts!

LinkedIn carousel strategy has its own mathematics and you should pay attention to these figures to create successful LinkedIn carousel posts:

The optimal slide count for a Carousel Post is approximately 12.4.

• Utilizing less than 5 slides could see reach diminish by 35%.
• A range of 5 to 10 slides may witness a 15% reduction.
• A carousel containing 20 to 50 slides could experience a 25% fall in engagement.
• Having 50 to 200 slides may result in a notable 45% decline.
• Exceeding 200 slides greatly diminishes the post's effectiveness.

The full path of Circleboom's LinkedIn Carousel Generator

If you want to create LinkedIn carousel posts automatically with your multiple images, you should follow this step-by-step guide carefully:

Head over to Circleboom through your web browser.

Step #1: Log in with your details. Creating an account is fast for newcomers and can be completed in under a minute.

Step #2: If you're new to the platform, connect your LinkedIn accounts first. Circleboom supports integration with LinkedIn Profiles and Pages alike.

Moreover, Circleboom enables the management of several accounts across Twitter, Instagram, Pinterest, Facebook, Google Business Profile, and LinkedIn.

Step #3: Next, you'll encounter the interface for creating posts! Select the option for "LinkedIn Specific or Poll."

Circleboom also offers the functionality to schedule polls on LinkedIn !

Step #4: Start by choosing the LinkedIn accounts you've linked.

You're able to share your content with multiple LinkedIn accounts at the same time!

Step #5: Then, decide on the kind of post you'd like to craft.

Opt for the "Carousel/Gallery Post" choice to create a multi-image LinkedIn carousel post. Yes! Circleboom also enables you to share and schedule PDFs and PowerPoint presentations on LinkedIn!

Following that, select the audience for your post. Your choices are "Anyone," "Connections Only," or "LinkedIn Users Only."

Now, it's time to upload several images from your computer to create a LinkedIn carousel/gallery post with Circleboom effortlessly! Drag and drop your images and get a preview of your post before it's published.

Step #6: Struggling to find the perfect caption for your LinkedIn carousel post? Waiting for inspiration to strike?

Don't worry! Circleboom's AI LinkedIn Post Writer can automatically craft text to accompany your posts! Begin by selecting your desired style!

Start by choosing your style!

Then set the tone!

Step #7: And now it's ready!

Ready to go!

Step #8: Circleboom provides two additional functionalities! You can insert a first comment on your LinkedIn post even before it goes live, enhancing its visibility.

Furthermore, you can store your posts as "drafts," allowing you to make edits and publish them later.

Step #9: The last action involves deciding whether to publish your LinkedIn carousel post immediately or set it for a future release.

Circleboom aids in determining the best times for posting on LinkedIn, enabling you to leverage these specific times and days for the broadest possible reach across all compatible platforms.

That's it! Now, you can take my examples, log into Circleboom and generate your next LinkedIn carousel post quickly!

Wrapping Up

LinkedIn carousel posts stand out as a versatile and engaging way to share knowledge, showcase achievements, and tell your brand's story. The examples provided, ranging from industry trends and how-to guides to employee spotlights and book summaries, demonstrate the carousel format's adaptability to various content types. This adaptability ensures that regardless of your objective—be it thought leadership, brand awareness, or community engagement—there's a carousel strategy that can enhance your LinkedIn presence. The statistics underline the importance of optimizing your carousel's length, with around 12.4 slides being the sweet spot for maximizing engagement without overwhelming your audience.

Circleboom emerges as a valuable ally in this endeavor, offering a comprehensive toolset that simplifies the creation of impactful LinkedIn carousel posts. By integrating features such as Canva for visually appealing designs and analytics for performance tracking, Circleboom empowers users to craft carousels that not only look great but also resonate with their target audience. This blend of aesthetic appeal and strategic insight makes it easier for businesses and professionals to navigate the nuances of effective carousel creation, ensuring their messages are not just seen but felt and remembered.

As we navigate the evolving landscape of professional networking, the power of well-crafted LinkedIn carousel posts cannot be overstated. They offer a unique opportunity to engage deeply with your audience, providing value and fostering connections in a way that static posts cannot. Whether you're a seasoned marketer looking to boost engagement or a newcomer aiming to establish your brand, incorporating these carousel ideas and leveraging platforms like Circleboom can set you apart in the crowded digital space. Don't forget that, the goal is not just to share content but to spark conversations, inspire action, and build a community around your brand on LinkedIn.

Altug Altug

I focus on developing strategies for digital marketing, content management, and social media. A part-time gamer! Feel free to ask questions via [email protected] or Twitter (@mynameisaltug)

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Table of content

How to post on LinkedIn: 18 best practices & examples to boost impressions

Posting content on LinkedIn is an integral part of everyone’s professional life, especially for the ones doing B2B business. It has become somewhat of a norm to know how to post on LinkedIn , what to post, and when. 

Thus, if you’re just starting out or wish to improve your LinkedIn posting skills, we’ve got you covered. In this article, we will cover:

• Why you should know how to post on LinkedIn;
• What type of posts are at your disposal;
• A step-by-step guide on how to post on LinkedIn;
• What to post on LinkedIn;
• And best-case practices and examples to help you get started.

Why is it important to know how to post on LinkedIn?

Two words - Thought Leadership .

If you are working in the B2B market, then you must know about the meaningful role LinkedIn plays in it. Especially if you are a business owner, a sales representative or a recruiter.

In other words, whether they wish to sell products/services, or find the ideal candidate , both need to: 

• Expand their network on LinkedIn; 
• Become known in their industry; 
• Build relationships ; 
• Close deals constantly. 

And one way to do it is through thought leadership - the main ingredients of the best LinkedIn lead generation strategies .

In short, a thought leader is someone who offers valuable content to their network and shares trends, insights, and how-tos with actionable steps and results. 

Thought leadership has proved to be very effective since you can reach more people organically, connect with your network on a deeper level, influence buying cycles, and gain the trust of your potential clients.

For example, a study shows that 54% of decision-makers bought a new product or service from a thought leader after engaging with their content. The thing is the decision-makers had not previously considered buying it! That is how powerful thought leadership can be.

LinkedIn post types

Before jumping to the process, let’s first see what post types you have at your disposal. 

Basically, LinkedIn offers a variety of features you can add to your post. Here are your options:

• Text-only posts;
• Single or multiple image posts;
• Video posts;
• Document posts;
• LinkedIn Polls;
• Share that you’re hiring post;
• Event post; 
• Offer help post;
• Find an expert post;
• Article posts (a bit different, but we will get to that later).

1. Text-only posts

These posts are perfect if you wish to share your story, tips, tricks, career advice, or similar topics that do not necessarily need a visual presentation. Text-only posts still hold value since they have a simple form, so your network can engage with them more naturally.

It is worth noting that LinkedIn won’t show your entire post in the feed, but only the first 3 lines , with the “See more” option. If a person is interested to read the story until the end, they can click the “See more” button and check it out. 

This is one way LinkedIn checks for the relevancy of your post. In other words, the more people click the “See more” option, the higher reach your post will get.

In addition, LinkedIn limits text posts to 3000 characters, which is somewhere between 428 to 700 words .

2. Single or multiple image posts

If you wish to showcase your live event , statistics , a quote , or business tips , this would be a go-to format..

Image posts can be powerful simply because they offer the visual perception of some strategy or idea, but only if you provide value. As long as you provide value and offer high-quality images, you will definitely have a high reach and engagement to follow.

3. Video posts

It’s no secret that video formats are favorite on the internet, and LinkedIn is no exception. Videos offer another, more realistic angle of yourself and your company and show a real person behind the scenes. 

In other words, you can connect with your network by sharing videos, such as career advice, what your company culture is all about, or your product or service review. Whatever you choose, the advice here is to keep your video under 60 seconds due to the average attention rate.

4. Document posts

Documents upload is a great way to share something that might interest your audience but cannot fit the image or video format. 

You can share any document in the form of a PDF, Word file, or PowerPoint presentation . For example, if you are a guest lecturer at an event, you can share your presentation with others on LinkedIn. Or, if you wish to share interesting tips and tricks, a whitepaper, or a case study, you can do so using PDF format. 

Whatever you decide to share, again, make sure that the document is high-quality and helpful to people who will see it. In addition, don’t forget to write a proper title of your document and create a short introduction.

5. LinkedIn polls

This post type allows you to ask questions and get responses from your audience. A LinkedIn poll is the best to get engagement and can do wonders for your research and gain insight about relevant topics, the thoughts and opinions of others. 

Be sure to check out our detailed guide on How To Use LinkedIn Poll for Lead Generation .

6. Share that you’re hiring Post

If your company has a job vacancy and you wish to generate candidates, then the “Share that you’re hiring” post is one option for you. In its essence, this post is a create-a-free-job-post that will be shown only to your network. Or you can share it within your other post using a share button.

If you wish your job to reach beyond your network, you will need to pay to promote it and ask your network to share it at least.

To find out more about this type of post, click here .

7. Event posts

In the last couple of years, webinars and online events have been the talk of the town, and posting an event on LinkedIn can be a nice shift in your content calendar. This is not a classic post, as you would need to share it within your regular post so your network can see it. Not to mention that it requires much more preparation since you need to organize an actual event. 

Nonetheless, it is a perfect way to organize a meeting, offer valuable content, and connect with the people who attend it. 

Don't miss our guide on How To Use LinkedIn Events For Lead Generation .

8. Offer help post

It can sound like the beginning of some legend, but little is known about the effectiveness of Offer Help posts. Not that it is some mysterious post, but that is still not common for people to use it, and therefore there are still not enough records.

Nonetheless, by using this feature, you are telling your network that you are offering career-related help . In other words, it is a perfect way of giving back to the community simply by providing the career guidance you once had.

Once you publish a post, a hashtag #OfferingHelp will appear at the bottom of your text, so it can let other people know you’re open to helping those who need it.

9. Find an expert post

Another not-so-much-familiar post is Find An Expert . This post allows you to find an expert for your projects or tasks. Once you insert details of what you need help with, your audience can tag their recommendation to your post or write to you directly.

Find An Expert is a specialized feature, like Post A Job or Offer A Help . In other words, you won’t use it unless you absolutely need to.

10. Celebrate occasion post

This type of post is perfect if you wish to share with your network: 

• Milestones; 
• Work anniversary; 
• Starting new position; 
• Welcoming a team member;
• Or Giving kudos to someone.

This is a nifty refreshment among LinkedIn post types and a nice way to celebrate anything.

11. Share articles

This is not your typical LinkedIn post we mentioned in the beginning. LinkedIn articles are a blog form for your thoughts or knowledge and allow you to express them using up to 12,500 characters (1785 to 3125 words). Like Medium , for example. 

You should know that once you publish an article, LinkedIn won’t show them to your network unless you share it with a link in your regular post. However, if you are careful with your keywords, it will show in Google search results.

How to post on LinkedIn?

To start posting on LinkedIn, all you need to do is to go to your LinkedIn feed. From there, you can choose to either post a photo, video, event, article or click the Start a post field to access other post types.

If you previously clicked the Start a post field, a new popup will open up. On the bottom, you can see icons that represent post types. However, not every one of them is listed. If you wish to access them all, click the three dots button.

Next, go ahead and choose your post type. For example, we will pick to add a document and select one to upload.

Then we will add a title as it helps your document get discovered more easily. As soon as you are satisfied with your title, click the Done button.

Lastly, add text to your post, add hashtags. Once done, click the Post button.

You’re done. Now you know how to post on LinkedIn. Easy enough. 

What to post on LinkedIn?

Now that we’ve established how to post on LinkedIn, let's talk about what to post on LinkedIn. In other words, we will help you define what content you should post. Yes, the more difficult part. 

Before we jump to it, you need to know two things.

As a thought leader, one of the first things you should do is discover your target audience and tailor your content around them. After all, thought leadership is a form of LinkedIn lead generation , and you will eventually outreach some of the people in your network. 

You can check out our blogs on how to define your ICP and Buyer Persona to help you determine your LinkedIn target audience.

Secondly , as LinkedIn posting is quite a task, we suggest keeping a monthly or weekly content calendar . Keeping such a calendar can help you organize what to post, as consistency is key here. You just need to dedicate 1 or 2 days. To give you an idea of how it should look, we’ve prepared a document for you so you can get inspired. In addition, you can create it by yourself or use different tools such as Trello or Jira .

LinkedIn post ideas

To know how to post on LinkedIn and what to post, we need to establish the content type. In other words, what content type to post on LinkedIn, for example: 

• Tips & tricks; 
• Product update; 
• Goals you completed with the strategy explanation, etc.

That being said, let’s go over 8 content types and examples to kick-start your thought leadership and teach you how to post on LinkedIn a proper way.

1. Tips & tricks

If you find that something improved your workflow or achieved a specific result, you can share it with your network. Simply describe what it is and why it helped you. In addition, you can always spark engagement by asking what their thoughts are about it or what other tips help them with the topic in question.

Post example

2. Share a moral of the story

If you read a story or business venture, feel free to share it with your network, adding your take on the matter. What’s more, you can write your own story or revelations.

Here is an additional idea - you can share a quote image and write about it, as well.

3. Share a strategy that works

If you implemented a strategy that turned out to be fruitful, share it with your target audience. In addition, bonus points to you if you show the exact result this strategy helped you achieve. 

4. Share a case study

To show how effective your service is, share your case studies. You can include a link to your post or write it in text-only format - the choice is yours. However, please keep in mind that you need to be precise with the results, and break down the information so your target audience can read it effortlessly.

5. Share about your challenges

We are all humans, and sometimes we reach obstacles we do not know how to overcome. That is why you should post about your challenges and ask for help. Or, if you overcome the challenges by yourself, share your experience in a post. It might come in handy for someone who struggles with the topic you mention.

6. Create engaging polls

LinkedIn polls are a nifty way to discover what your connections think about the topics in question. So, don’t be afraid to ask them. You can ask anything from interesting questions and research you are doing to what your network would want to see you post next.

7. Address the pain point

One of the most powerful pieces of content you need to know how to post on LinkedIn is where you address your target audience’s pain points and offer a solution . After all, business is about companies helping each other reach goals. So, you can do the same with the posts. You don’t have to write about your product or service constantly, but you could mention it from time to time.

8. Last, but not least, celebrate or show gratitude 

If you work in a team, and a team member did a great job, post about it. Your company reached a milestone? Share it. If you reach your goal, celebrate it. In other words, there are a great many things to celebrate in this world, so why not share them on LinkedIn?

How to post on LinkedIn: 10 best practices 

Even though it takes some time to get the hang of posting valuable content on LinkedIn and being consistent at that, it will get you the results. However, consistency and value proposition are not the only best practices you can use. Here are other tips to boost your reach and engagement

Set up your LinkedIn profile 

Posting on LinkedIn won’t do you any good if you haven’t set up your LinkedIn profile previously. If you plan to connect and share content with people that you don’t know in person, then you need to prepare your profile as an introduction to what you publish. This way, they can see your face and qualifications and decide whether they wish to interact with you and your content. 

Grow your network

If you wish to reach more people with your content, you need to grow your network as well. One way you can do it is to visit every profile manually, think about the message, and send them an invite to connect.

However, you don’t need to do it by yourself. You can streamline this process using a LinkedIn automation tool , such as Skylead . 

With Skylead, you can use many ways to connect with people. Firstly, one of those ways is to target people from your search results. 

Secondly, what is fantastic is that you can use Skylead to grow your network via post engagement. In other words, if you see a viral post relevant to your content strategy, you can send an invite to connect to people who react to it automatically.

This is a great way to connect with people who are active on LinkedIn so they can be active on your post as well.

Here is how you can do it. 

Go to LinkedIn and find the post you want to target. Then click the three-dots button and click the Copy link to post .

To create this campaign, simply go to your Skylead dashboard and click the Create new campaign button.

Next, choose the campaign type, and paste the post URL into the respective field. Hit the Next button.

Then, set additional settings, should you wish to, and hit Next .

Lastly, create your Smart Sequence so Skylead can do the outreach for you according to your target audience’s behavior.

Don’t forget to define your invite message. This type of campaign is perfect as it provides an additional dimension of personalization. In other words, your invite to connect can look something like this: 

Now, sit back and just watch as your network expands rapidly. 

Short posts go long way

If you feel your LinkedIn post will go way over 2500 characters, you better opt in for a LinkedIn article. Or you can break this post into a few smaller ones. The reason for this is that longer posts are heavier to read . In addition, it will often result in a smaller reach since people won’t interact with it that much. 

Use hashtags

By introducing hashtags to your posts, you increase the chances for a higher reach , as LinkedIn will show this post under the specified hashtags. Consequently, when someone searches for the tag or already follows it, they will see your post and potentially interact with it. 

The optimum number of hashtags is 3 to 5 per post .

Show people who you are through quality

The best way to write LinkedIn posts is to type as if you speak directly to your target audience. What’s more, include personal stories, and show your emotions - be real. 

Do not post sentences and expressions that are hard to understand. Moreover, jargon is a big no-no, and you should avoid it. In addition, make sure your content is high quality - no grammar mistakes, poor-quality pictures, or bad advice. Share something others will appreciate.

Pimp up your posts

Apart from being careful about typos, and low-quality content, you need to format your post correctly to make it easier for your audience to read. Here is what you can do:

• Break down your text into smaller paragraphs, even single sentences where possible;
• Add emojis and bullet points.

Use see more option to your advantage 

There is a little trick that LinkedIn’s algorithm does to decide if it should increase the visibility of your post, and its name is the See more option.

According to some experts, and from our experience, if people click the See more button and read through your entire post, this sends LinkedIn a signal that the post is relevant , and it will show other people, increasing its reach. 

The LinkedIn algorithm first shows your post to your first connections. Then if it goes well, it will show the post to your 2nd-degree connections. After your post gains enough engagement, it will become viral, and LinkedIn will show it to your 3rd-degree connections.

So if you wish to make the most out of this feature, create the first 3 lines of the post that are alluring enough for your target audience to continue reading it. 

LinkedIn post image and video size

If you wish to add a video or an image to your post, then be sure to follow current size trends.

For example, the recommended size for your image is 1200 x 628 pixels and must be high-quality. 

On the other hand, the LinkedIn video size must be under 5 GB, and its resolution should be somewhere between 256 x 144 pixels and 4096 x 2304 pixels . It’s worth noting that you can post a video on LinkedIn that is up to 10 minutes long. However, for ultimate success, keep it between 15-30 seconds long.

Best time to post on LinkedIn

If you wish to increase your reach and engagement, apart from discovering how to post on LinkedIn, you should know when to post it. 

For example, according to SproutSocial , the best way to post on LinkedIn is on Tuesday, Wednesday, and Thursday from 10 AM to 12 PM. However, Influencer Marketing Hub even states that you can post on these days between 8 AM and 5 PM.

We propose to test these times and see when your target audience is most active.

Using links in LinkedIn posts

One of the first things you will see when learning how to post on LinkedIn is the ability to use links. However, be careful about this one, as the word on the street is that LinkedIn doesn’t like you to get off the website. In other words, the LinkedIn algorithm wishes to keep users on LinkedIn as long as possible and doesn’t favor posts with direct links that lead elsewhere. 

However, if you wish to share a link, it’s best to put it in a comment after you publish your post.

Frequently asked questions

How often should one post on linkedin to maintain engagement without overwhelming followers.

To maintain engagement without overwhelming followers, it's advised to post on LinkedIn 2-3 times per week. This frequency allows for consistent presence while respecting your audience's attention span and feed balance.

Can specific content types, such as videos or articles, significantly impact engagement rates compared to standard text posts?

Yes, different content types, such as videos or articles, can notably boost engagement rates on LinkedIn. Videos often achieve higher visibility and interaction, and articles can establish thought leadership, both contributing to a diversified and engaging profile.

Are there any detailed case studies showing the long-term impact of following these best practices on a user's LinkedIn visibility and professional network growth?

Yes. For example, according to Social Insider’s 2024 LinkedIn benchmark you can see the validity of the advice given above. By following LinkedIn posting best practices is generally understood to significantly improve a user's visibility and professional network growth over time. Regular, quality content aligned with these guidelines can attract more followers and enhance engagement.

Summary about how to post on LinkedIn

To conclude, the answer to the question of how to post on LinkedIn is simple enough. All you need to do is to:

• Go to your LinkedIn feed;
• Select Start a post ;
• Choose post type;
• Insert your text;
• Hit the Post button once you finish;

However, what type of posts and content you post is what drives reach, engagement, and overall success.

Here are best practices of how to post on LinkedIn:

We know this is a lot, but don’t worry. You will get a hold of it, and every future post will be easier to write than the previous one.

And if you wish to grow your network on autopilot, you can always try out Skylead for FREE and see how you can benefit from it.

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LinkedIn Post Examples: 30 Killer Post Ideas to Increase Your Engagement

June 5, 2024 By Ashley Nigro

LinkedIn feels like the hot new app these days, but it’s actually a goldmine for professionals.  As of last year, LinkedIn had over 1 billion active members and 40% of users engage with at least one page every single week. 

In this blog, Ashley Nigro, Senior Social Media Strategist at Ignite Visibility, shares her tips and tricks, as well as 30 LinkedIn post examples to turn you into a LinkedIn pro.

What You’ll Learn

How to post on linkedin.

• Why It’s Important to Post on LinkedIn
• 30 LinkedIn Post Examples

My Expert Insight on LinkedIn Posts

As a social media strategist, I know   LinkedIn posts are a powerful tool. They’ve transformed from simple status updates to strategic content that can position you as an industry thought leader, build brand awareness and even drive leads. In short, LinkedIn has become essential for businesses.

Creating an effective LinkedIn post is no longer just about sharing cute cat videos… gone are the days of fluffy content. LinkedIn’s algorithm now prioritizes posts that provide knowledge and advice.

Did you know a whopping 60% of LinkedIn users are actively seeking industry insights? People are craving expertise, and that’s where you come in. Craft high-quality content that shares your insights, and watch your engagement soar!

There are a few different ways to post on LinkedIn, but every one of them is easy and intuitive. 

On the LinkedIn homepage, you’ll see a Start a Post box at the top of your news feed. Use this space to write engaging content for your audience, attach a photo, share a video, or post an event.

Once you’re finished adding content, decide if you want anyone on the internet to see it or if you want to keep it to your connections only. You can also select for it to post only to a select group of people.

LinkedIn also now allows you to schedule posts. So if you want to share something, but aren’t ready to post it publicly, just hit the clock next to the Post button to choose when it will be posted.

If you want to post a blog or in your newsletter, you’ll get a screen that looks like this:

Here, you can add graphics, texts, links, mentions, or hashtags. Whatever you want to post to attract an audience to your LinkedIn.

Depending on whether you’re posting from your personal Lin kedIn profile or on behalf of your business, your authorship options may change slightly. Remember to toggle between profiles (under your account settings) when you’re posting content on behalf of a business. 

Why is it Important to Post on LinkedIn?

Posting consistently builds connections and positions you as an expert.

With more than a billion professionals across 200 countries on the platform, it’s a goldmine for B2B marketers seeking leads, partnerships, and brand awareness.

40% of B2B marketers already leverage LinkedIn for B2B lead generation, and it’s your turn to join them.

LinkedIn Post Best Practices

The key to LinkedIn success is being prepared, proactive, and engaging. Here’s your game plan:

• Craft a stellar profile: Make it informative, user-friendly, and keyword-rich. Think of it as the best, most polished version of your online resume.
• Build your network strategically: Connect with companies and people in your industry. This is your chance to network authentically and stay on top of industry trends.
• Join targeted groups: Cut through the noise and find your niche! Groups are a fantastic way to connect with like-minded professionals and boost your engagement.
• Embrace new features: LinkedIn is constantly evolving, offering new ways to create content. Dive into posts, groups, blogs, and newsletters – you never know where your next big connection might be hiding!

30 LinkedIn Post Examples to Increase Your Engagement

If you spend any time at all on LinkedIn, you’ll notice a variety of posts and content. And if you pay careful attention, you’ll also notice a method for driving engagement–and even going “viral” on the platform.

Let’s take a look at 30 LinkedIn post examples you can replicate to drive even more engagement. 

#1: Reposting Content

One of the most basic ways to use LinkedIn is to share a link to another post, article, or website. 

For this to be most effective, explain why this content matters to you or how it resonates with the work you do. Incorporate a personal story so that other users are more likely to click, read, and explore the content you’re sharing.

#2: Hiring & Recruitment Opportunities

LinkedIn has become one of the most popular platforms for recruitment and HR initiatives. 

LinkedIn isn’t only for professional recruiters. If there’s an open role within your department or on your team, ‌share it and encourage others to share it with their connections as well.  

#3: Personal Profiles

Although LinkedIn hasn’t always been the platform to share details about your personal life, the status quo has changed. These posts can be honest and personable to connect with others who may relate to your background or interests. 

The next time you’re unsure of what to post on LinkedIn, open up a bit and share what makes you tick. You never know who the message could resonate with.

#4: Promoted Posts

Target the right audience with paid content to boost conversions and brand awareness.

Users who see promoted posts in their feed don’t ‌have to follow the company or person on LinkedIn. Many B2B companies use this opportunity to promote new content, increase conversions, or advertise downloadable content.

#5: GIFs and Memes

LinkedIn might be a professional platform, but it’s still designed to offer fun and entertainment (it is a social network, after all).

Within reason, incorporate funny GIFs, memes, cartoons, or other illustrations. These graphics capture interest (since they’re different from basic text) and help the algorithm recognize the value of your content.

#6: Video Posts

From the homepage, it’s easy to upload or link to a video. This LinkedIn feature embeds the video directly to your new post so anyone who views it can quickly hit ‘play’ to view. 

Use this to share a video speaking directly to your audience, broadcast a newly produced video from your company, or share an engaging snippet to drive conversions.

#7: Behind the Scenes

A “behind the scenes” post is another way to share a personal story or anecdote. Offer a glimpse into the positive and supportive company culture or the day-to-day tasks your employees accomplish.

#8: Customer Testimonial and Review

As a business platform, don’t forget to leverage the power of LinkedIn for powerful customer testimonials and experiences. 

You can feature customer case studies, share quotes, or highlight a success story. You can even tag the customer and ask that they share the post for even greater engagement and reach.

#9: Storytelling

A story-based post is usually one that offers a longer narrative. These posts often have a clear introduction, body, and conclusion. Some users may even share in Content Creator mode in orde r to expand the post’s reach.

With longer text-based posts, include emojis and use short paragraphs. These tricks make the posts easier to read and more conducive to users who are scrolling through the feed.

#10: Shareable Infographic

Eye-catching visuals can break through text-heavy feeds, sparking conversations. Not only do these convey a powerful message, but they’re also extremely popular ways to get people talking.

#11: Polls or Vote-Based Posts

Ask questions to gather audience insights and boost engagement. Share the results for maximum impact!

#12: News and Industry Insights

Many LinkedIn members are active in current events and like to keep a pulse on the big news in their industries.

Share relevant news stories and offer your perspective. Stay on top of industry trends!

#13: Results-Based Post

If you post on behalf of your team or company, results-based posts can be extremely interesting. Showcase how your work generates positive outcomes for clients. Use visuals to highlight your impact.

#14: Gratitude

Just as you would in your in-personal professional circles, don’t shy away from sharing praise on LinkedIn. Show appreciation for colleagues, partners, or clients. It’s a great way to build positive connections.

#15: Podcast Promotional Posts

Does your company host a podcast? Do you produce one as an individual content creator? Talk about it on LinkedIn. Advertise your podcast and connect with potential listeners.

#16: Recognition and Appreciation

Celebrate milestones like work anniversaries and promotions. Stay connected with your network!

#17: Virtual Event Invitations

Are you hosting a webinar or virtual event? LinkedIn is the perfect way to advertise it. Inform your audience what type of event it is and why they should‌ attend. Include a direct link for sign-ups, especially if the event is being hosted on another platform.

If you want to measure webinar or event traffic that comes directly from LinkedIn, ‌create trackable links that can help you analyze and attribute the source later on.

#18: The “Listicle”

Craft engaging lists that your audience can relate to. This can increase content reach and shares.

#19: Thought Leadership

On LinkedIn, thought leadership content should ‌position you as the expert in your field, niche, or industry. Draw from personal experience and offer an educational point of view that others may not have encountered. Although this isn’t a blog post, you have a chance to be succinct yet detailed, direct, and authoritative.

#20: Cross-Social Recap Post

• Repurpose content from other platforms to reach a wider audience on LinkedIn. There are two ways to do this—via screenshot or by directly linking to the other platform. Resharing other social content is an easy way to repurpose your thoughts for a new context and with a new audience.

#21: Go Back In Time

Share your organization’s story to build brand loyalty and connect with potential customers.

This strategy allows new followers or customers the chance to learn more about your business, mission, and overall vision. Forge a personal connection and create increased brand loyalty.

#22: Personal Branding

 Establish yourself as a thought leader with unique skills and expertise. Building a personal brand on LinkedIn can be powerful for generating mobility and creating new professional relationships.

#23: Milestones and Accomplishments

LinkedIn is the perfect place for discussing corporate and personal accomplishments. Use the platform to celebrate the journey, and encourage others to do the same.

#24: Promote Interaction

Many well-known LinkedIn content creators use short and simple posts to gather quick responses from followers. Sometimes, these are thought-provoking questions that allow readers to reflect and see how others are reacting. These posts take minimal effort but can create a big ripple, especially in terms of visibility and shareability.

#25: Before and After

If you represent a business, this allows users to see the power of a solution or service with a before and after photo series. When speaking from personal experience, before and after stories represent growth and development.

Regardless of which context you choose or need, before and after LinkedIn posts capture interest and illustrate growth.

#26: Short-Form Video Content

LinkedIn is experimenting with short-form video content, just like any other social media platform. This type of content is a great way to try something new and reach your audience in a different way.

Consider posting how-to, behind-the-scenes, or other types of video content that will provide educational content to your audience. Just remember – this is LinkedIn, not TikTok, so keep it professional.

#27: Data-Driven Content:

Back up your claims with facts and figures to build trust and establish yourself as an authority.

#28: Tools and Software Reviews

Is there something going on in your industry that you feel others should know about? Share it on LinkedIn! Get people talking about the latest happenings and legal impacts that could change the way you work.

Depending on the topic, you can share it in a serious way, full of facts and data, or in a video-first way like the post example below.

#29: Educational Resources

The more educational content you share, the more people will turn to you for accurate information and the more you will build yourself up as an authority in your field.

#30: Share Key Takeaways

If your company sends employees to attend events, speak at conferences or host trade shows, you’ll want to be sure to share. Post photos, quotes, or ask your employees for a quote about their key takeaways.

Level Up Your LinkedIn Marketing with Ignite Visibility

The opportunities on LinkedIn keep growing, making it an essential platform for businesses and marketers. Get a head start on your networking and content creation by implementing these fresh ideas and LinkedIn post examples into your LinkedIn strategy.

Need help? Ignite Visibility can help you with all your social media marketing needs including:

• Content creation
• Short and long-form video
• Social media advertising
• Influencer marketing

Connect with Ignite Visibility on LinkedIn or get in touch to see how we can help you elevate your digital marketing strategy this year.

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About Ashley Nigro

Ashley Nigro is a seasoned Senior Social Media Strategist with extensive experience in managing and enhancing the social media presence of various clients across diverse industries. Known for consistently contributing to the evolution of departmental social media methodologies and strategies, Ashley excels in leading and mentoring a team. With a keen eye for content writing, Ashley develops monthly social media campaigns and calendars using tools like Canva, Adobe Photoshop, and Sprout Social. She also crafts SEO blog topics with keywords and internal linking to boost online visibility. Her proficiency in running social media advertisements on platforms such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn drives engagement and growth for her clients.

9 LinkedIn Ad Case Studies That Marketers Can Learn From

Updated: July 01, 2020

Published: June 29, 2020

When you think about social media marketing, what's the first platform that comes to mind? For many marketers, it's probably Facebook or Instagram. But if I were to pick one, I'd go with LinkedIn.

Why? Well, first, LinkedIn is an amazing platform to use for brand awareness. Their Business Solutions offer a variety of ad types, like photo or video. Ads are visible to the platform's 630 million users , and the unique optimization tools, like audience targeting, ensure Ads reach qualified leads.

Second, LinkedIn's Business Solutions are expansive . There's a lot of opportunity for ad customization and budgeting — which is helpful if you’re not quite sure which ad is right for your strategy.

That's where my third reason for loving LinkedIn comes in: case studies.

Case studies often explain the thinking, process, and analysis behind how a team or business uses a product or solution. Marketing case studies usually focus on specific verticals, industries, or solutions.

Want to learn more about LinkedIn Ads ? Their case studies are a good place to start. Let’s walk through a few.

LinkedIn Ads Case Studies

These case studies will dive into every ad type LinkedIn has to offer and what those corresponding campaigns look like. LinkedIn offers four ad types: Dynamic, Sponsored, Text, and Message.

Dynamic Ads change based on the interests of LinkedIn members. They come in four formats and offer the most opportunity for personalization. Use this ad type, if you want to create highly stylized Ads for your campaign.

While Dynamic Ads can be shown in a variety of places on LinkedIn, Sponsored Ads are shown only in the main feed. They're similar to other channels in which ads blend into a user's main screen.

Text and Message Ads live on users’ main screens too — just in less obvious places. A Text Ad shows up in a member's right column, where other promoted content lives, while Message Ads are sent directly to inboxes.

Let’s look at a few companies that are at all levels of LinkedIn advertising expertise as well as companies with a variety of budgets.

Are you ready to see them in action?

LinkedIn Dynamic Ads Case Studies

Dynamic Ads use data about LinkedIn member interests to show them personalized Ads. The content of the ad, like copy or photos, changes based on that data. LinkedIn members can configure what's collected by LinkedIn to personalize the Dynamic Ad experience from the main feed.

LinkedIn's Dynamic Ads come in four formats:

It's likely that you've come across one of these ads on LinkedIn before. With so many versions, it's almost impossible not to see a job ad to your right, or a spotlight ad in the middle of the homepage.

If you've always wondered if those ads were successful, here are a few examples.

1. NerdWallet's Follower Ads

Finding top technology talent isn't an easy task — with so many qualified applicants, and even more competition, Companies like NerdWallet , which gives customers personalized financial advice, need help finding prospects.

In 2019, NerdWallet used LinkedIn Pages as a recruiting tool. LinkedIn's emphasis on professional content makes Pages the perfect place for them to promote its company culture.

Follower Ads about the company's self-proclaimed "nerdy" company culture would bring interested LinkedIn members to their Careers Page, where jobs are posted.

Image Source

“We're building recognition of our company and talent brand among industry peers. Through LinkedIn, we've even been able to reach VP-level members. That's not easy to do anywhere else," says Vivian Chen of NerdWallet's Brand Marketing team.

Results: NerdWallet's most popular posts usually center around company culture. One of NerdWallet's communication managers notes that employee-centric posts provide a genuine depiction of working there. Visible representatives can recruit those who can see themselves joining a team like NerdWallet's.

Takeaways: LinkedIn allows marketers to use the platform differently from other social media channels. If none of your other social pages allow for work-related content. Consider using Company Pages to spotlight company culture, and Promote them using Follower Ads just like NerdWallet did. These Dynamic Ads will change based on audience interest, so your transparent, company-related content will reach potential talent and followers.

2. ESCP Europe's Spotlight Ads

The World's First Business School, ESCP Europe , wanted to generate applicants for their Masters Degree in European Business in addition to building a global leads pipeline. They used Spotlight Ads, like the one below, to engage prospective students:

Spotlight Ads offer valuable content with which to target audiences. This ad, giving scholarship information, is perfect for gaining leads from a landing page. ESCP used LinkedIn Spotlight Ads because they’re a great platform for reaching higher education students.

"Precise profile targeting has led to quality results, which have converted in record time," says Rachel Maguer , the Director of Marketing and business Development at ESCP Europe. The company wanted to see a conversation rate of one completed application per 100 leads, in addition to generating at least 250 high-quality leads for their degree program.

Results: So, did ESCP make the grade? As a result of this campaign, ESCP Europe saw over two million impressions from potential students. Additionally, the ads led to a conversion rate of almost 14% — almost twice as much as the intended goal.

In total, ESCP generated 40 more leads over goal and found three countries that topped their qualified leads, solidifying the plan for a global lead pipeline.

Takeaways: Staying customer-focused with ads helped ESCP Europe secure almost 300 applicants. Ads showed images of current students enjoying the beautiful campus. Spotlight Ads accrued the leads, and ESCP Europe nurtured them through to conversion with follow-up calls and interview next steps.

Use Spotlight Ads to identify quality leads in global markets, and nurture them by providing valuable content to audiences in a Dynamic Ad format.

3. Snagajob's Job Ads

Snagajob , formerly known as Snag, is a source for finding hourly work. Because the platform is for job discovery, it's not hard to guess that when opportunities open, Snagajob's team wants people to know. To help, the company turned to LinkedIn for lead generation and ads to capture the attention of their target audience.

The company's ideal customers — business owners and managers — are on LinkedIn. The Job and Video Ads showcased Snagajob's deep understanding of customer behavior: that decision makers often don't have enough time. As a result, ads are short, explain the service's value, and are visually stunning:

Results: Snagajob's marketers had a hunch that Job and Video Ads would be successful for compelling busy professionals, and they were correct. Their campaign saw an 84% rise in converted leads. They earned more applicants and gained quality leads, all while lowering their cost of ad spend.

Takeaways: When targeted Ads are used in a calculated way, like Snagajob's, they're not a waste in ad spend. Additionally, Job Ads let people outside of a member's network know that companies in their industry are hiring.

4. Noodle's Content Ads

Noodle.ai provides artificial intelligence services to businesses, helping them become more efficient. To build brand awareness, Noodle.ai's marketers decided to use Content Ads to connect with their target audience of C-level executives.

In 2018, Noodle used LinkedIn's ad tools to solidify a lead pipeline. Content Ads, which promote downloadable content that automatically generate leads, were an excellent method to reach supply chain executives.

The Content Ad above promotes an ebook about supply chain management. Noodle.ai's team found that their target audience responds to content that helps executives understand their expertise.

Results: Noodle.ai saw three times better ROI than other marketing methods. In addition, CTR soared to up to three times higher on Noodle.ai's paid content and obtained 40% of qualified leads from the channel overall.

Takeaways: LinkedIn has now become a prime tool for identifying Noodle.ai's leads. By using Content Ads, Noodle.ai's marketing strategy is now a refined, reliable process for team cohesion.

Use Content Ads as a scalable marketing choice — as Noodle.ai grows, their marketing efforts with LinkedIn can grow as well. Remember, Content Ads are only available by contacting a LinkedIn representative .

LinkedIn Sponsored Ads Case Studies

Sponsored Ads appear in the news feed of LinkedIn members. They blend into feeds, but are notated by a supporting headline. Sponsored content includes single image ads, video ads, and carousel ads. Let's look at examples of each.

5. Kate Spade New York's Single Image Ads

Before 2019, designer brand Kate Spade New York (KSNY) never had ad campaigns on LinkedIn.

It wasn't until the company's team identified customers for their smartwatch on the platform that LinkedIn was considered for advertising. Krista Neuhas , senior director of global digital marketing for KSNY, says, "It’s important to us that the message we are sharing with consumers fits on the platform we are using."

Initially, the goal of the campaign was to drive traffic. The team decided to run a single image ad that featured actress Busy Philipps wearing the watch. The supporting copy tells the busy working woman that the new watch does everything they need:

The single image ad was used to spread brand awareness and showcase the new launch. It was part of a strategy that aimed to reach the right type of professional with the right messaging, and a simple image did the trick. Let's see how the ad campaign went for KSNY.

Results: The Busy Philipps ad made impressions with 143,000 audience members. It also earned a 2.44% engagement rate and 1.78% CTR. Total engagement numbers reached 5,000. Kate Spade New York hit a home run with their smartwatch ad — In fact, out of four platforms used for the campaign, LinkedIn members produced the highest CTR.

Takeaways: B2C content has a place on LinkedIn . Most audiences are part of the professional landscape in some way, so engaging them on LinkedIn can be useful. Start with a single brand awareness ad, like KSNY, to gauge engagement.

Ultimately though, remember that if framing marketing in the right context, like the smartwatch and its copy, the right customers can be reached.

6. Corporate Visions' Carousel Ads

If you've seen Carousel Ads on other platforms, they're similar on LinkedIn. These Ads allow for multiple images to appear in the same post. Carousel Ads are great for lead generation because target customers see multiple iterations of offerings which helps to pique their interest.

B2B training company Corporate Visions had a large audience on LinkedIn. Their ideal customer is a decision-maker in customer service, sales, or marketing. Even so, the leads they were earning weren’t qualified, and they quickly identified they had a content problem.

To make content their audience would enjoy, Corporate Visions' marketing team used LinkedIn's targeting tools to research their target market's demographics. They identified previous ads that performed well and produced the most high-quality leads: carousels.

With this information, the team moved forward with a carousel campaign. Carousel Ads from Corporate Visions give quick, actionable tips to their audience about the B2B industry, like this one below.

This campaign was optimized with LinkedIn's Conversion Tracker . This function tracks audience behavior and allows small changes to be made. Advertisers on LinkedIn can target members based on job title, seniority, and company size, so Corporate Visions was able to get very specific with who was seeing their ad.

Results: Corporate Visions saw a doubled increase in ROI after optimizing their Ads and reaching the right customers. The company has also seen a 116% increase in qualified leads year-over-year, making the new carousel strategy a success.

Takeaways: Companies could be leveraging LinkedIn Ads but not optimizing them or tracking conversions. When Corporate Visions learned about customer behavior on LinkedIn, they were able to identify how to earn the most leads with the platform. Look at campaign performance and study the reactions of your audience — is there a way to better reach them?

7. Automation Anywhere's Video Ads

Automation Anywhere builds software bots that do repetitive tasks so humans can spend time in other places. When the time came to advertise the biggest launch in the history of their company, Automation Anywhere sought to use LinkedIn's live broadcasting feature to announce their product.

The goal for the campaign was to build the most awareness possible. Automation Anywhere's Company Page had over 100,000 followers and an active community, so they posted a teaser to test video ROI. Two minutes later, the video had over 300 comments . Their marketers knew they'd made a great choice.

Automation Anywhere's official LinkedIn Live broadcast included repurposed content, drawing clips from previous videos to attract leads. But how did the broadcast perform?

Results: When the broadcast went live, the response was almost immediate. Within a few minutes, they had 400 comments from interested viewers. At the end of the broadcast, there were one thousand.

Though the product launch announcement ran across multiple platforms, 78% of viewers came from LinkedIn Live.

The team at Automation Anywhere engaged with their community and had meaningful conversations about the product. Having a team of product marketers talk to followers was big for building customer relationships and providing valuable messaging.

Takeaways: Consider hosting a broadcast similar to Automation Anywhere’s. Maybe there's no launch coming up, but consider producing a live Q&A or webinar. Automation Anywhere's team was blown away by the response from their community with a video; Maybe yours will be just as active.

LinkedIn Text and Message Ads

LinkedIn Text Ads show up in the right module of the main feed and give members a bolded CTA as a headline and a supporting sentence. They're easy to create, pick a target audience, and track leads.

Message Ads are a bit different — they're sent to a LinkedIn member's inbox. This gives advertisers the ability to communicate directly with leads, without a character limit. There are also tools to beef up a message's impact, like adding a form into the message.

Instead of a busy email inbox, LinkedIn Messages are less cluttered, leaving messages more room to be seen. And with the Conversion Tracker, keep track of who's engaging with and converting from your Ads.

8. Design Pickle's Text Ads

Let's see how graphic design company, Design Pickle , earned over $1 million in revenue with Text Ads. The company is a subscription service, but instead of food or makeup, customers are set up with professional graphic designers.

As part of a small business that aimed to increase plan subscriptions, Design Pickle's marketers had to keep their strategy cost-effective. The team decided to use Message Ads to retarget website visitors.

LinkedIn's tools identified a target audience closely matching the company's persona, so the marketers were able to personalize ads for a specific, ideal market.

The emphasis on targeting proved to be effective. Message Ads addressed company stakeholders making buying decisions. Copy like, "Save $37,000 On Design" is eye-catching and grabs a user's attention.

So, did the low-key ads bring high-yield results for Design Pickle?

Results: This campaign led to 463 new signups, 64 of them for premium subscription plans, leading to an estimated $1.8 million in revenue . As for cost effectiveness, LinkedIn provided the lowest average cost per signup by 19% when looking at the campaign across platforms.

Takeaways: Sometimes, it doesn't take a big, flashy ad to make an impact. Design Pickle is a graphic design company and earned over a million dollars with two-sentence ads. When audience targeting and retargeting happens on LinkedIn, companies can reach a large audience and re-engage leads.

9. VistaVu Solutions' Message Ads

VistaVu Solutions is a B2B company that was struggling with brand awareness. We've seen how LinkedIn's unique audience targeting tools impacts visibility for companies, so let's see if that rings true for this company.

In addition to boosting brand awareness, VistaVu's marketers aimed to generate leads and increase brand credibility with compelling Ads. VistaVu's team chose LinkedIn because their niche audience — oilfield industry leaders — was active on the platform.

To make their brand stand out from the competition, VistaVu's marketing managers decided to use Message Ads to amplify their unique company and its value. To make sure the team was targeting the right audience within the oilfield industry, LinkedIn's tools filtered audiences to make that happen.

The message itself was an ebook offer, and included a CTA with a download link. Because there's no character limit, the body text was able to properly introduce the company, its area of expertise, and the ebook.

Results: As a result of the messages campaign, VistaVu earned a 23.8% conversion rate , and cut ad spend by 75%. Using LinkedIn as opposed to other platforms earned the company five times more generated leads and led to twice as many conversions.

Takeaways: LinkedIn as an advertising platform doesn't limit efforts to just main feeds. Building brand awareness by using Message Ads allows for ample text to introduce a company to prospects.

Case studies can be extremely helpful for a real-life example of strategies you've never tried. You can visualize how a campaign looks and the tools to help you get there.

Be sure to pick a case study that's recent and comes with both qualitative and quantitative data. When it comes to ads, numbers and percentages are important, but so are strategy details. Recent studies will give you the most accurate numbers and processes for advertising.

If I want a relevant case study about social media, I start with the website itself. Every social media platform I've used has a section for case studies. For those that don't, I look at other articles, like this one about Facebook case studies .

Now that you know how to pick out a case study, and what a LinkedIn Ad strategy can look like, maybe for your next LinkedIn campaign, you can conduct your own case study. Try it, and see what you learn.

Don't forget to share this post!

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An actionable guide on building LinkedIn ad campaigns that convert.

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20 LinkedIn Case Studies and Examples for Professionals

1. Frank Coletta, CEO at Mobile Advanced Care in Brazil, uses LinkedIn to research professionals before meeting with them. He finds that he uncovers important insights that he would have otherwise not known.

2. James Filbird in China gets 75% of his business from LinkedIn. He has found that the quality of information, people and tools available on LinkedIn surpass all other social networking sites in terms of business. He is the owner of JMF International Trade Group in Shenzhen, Guangdong, China.

3. Evan stumbled upon his dream job on LinkedIn. For fun he did a random search for “Advertising Sales Director”. A position at TravelZoo was advertised and  applying, interviewing and receiving the job, Evan was able to get back into an industry he loves mainly due to his LinkedIn profile.

4.After reading about an interesting company in a magazine, Liz Manning searched LinkedIn and found one of the company’s founders and sent him an InMail. At the time the company had no openings. About two months later, Liz saw an ad on Craigslist for an opening and the LinkedIn toolbar indicated that she was a 2nd degree link to the co-founder. She sent the con-founder another InMail, mentioning their common connection and within a day she had an interview and landed the job.

5. Steve Weinstein is the Manager of Marketing Communications at Cooper Power Systems. He landed this job because a recruiter from his current employer found him on LinkedIn. Steve interviewed and got the job due to LinkedIn. You never know who’s looking at your profile.

6. Chuck had recently relocated his family to North Carolina from California. In order to reach out to marketing professionals in his area he started using LinkedIn. He made a connection with the chief executive of iContact, an e-mail software company where Chuck is currently the corporate communications director.

7.Linked Group makes a difference for children in Bangalore, South India. An employee from Ernst & Young had visited a poverty stricken school in Bangalore and decided she wanted to do something to help. A LinkedIn group was created to foster a discussion on how to help. One member suggested creating a “Wish List” on Amazon. Members of the LinkedIn group then proceeded to buy books for the children.

8. David T. Stevens lost his job at a radio station and instead of wallowing he immediately went to LinkedIn. He changed his status to “I’m up for grabs, who wants me?” Awfully bold but it grabbed the attention of his connections. He was referred to the Chamber of Commerce Mountain View and within a week he had the job of chambers events and programs manager. His bio on LinkedIn also shows that he is a LinkedIn approved trainer so he not only offers a success story but you can learn upon visiting his profile.

9. Irish Software start up company Goshido used only LinkedIn to raise 230,000 dollars in eight days. They sent out 700 messages to potential investors, and garnered over 200 responses in a week. As found on LinkedIn Success Stories Frank Hannigan, Chairman for Goshido said, “Attracting investment is all about trust, LinkedIn is the largest collection of trust agents on the planet. We reduced the cost and time involved in fundraising 75% by using LinkedIn as our funding vehicle.” Did I mention it was all done on LinkedIn?

10. LinkedIn Polls help members gather information. Of course. Are they worth it? Yes. LinkedIn member, Linda Chell Rooney used to Polls application to gather ideas for a tele-seminar series on issues pertaining to home construction and real estate. In less than a month, she received 100 responses and was able to promote her seminars gaining nearly 60 participants.

11. Buddy Media

Jeff Ragovin , VP of Sales and Business Development at Buddy Media, uses LinkedIn to reach out to clients. He has found success with quality not quantity. Although his company net worth is in the millions, he uses LinkedIn to find the right people to offer company proposals to. He would request invitations based on common connections to ensure a personal connection versus a simple cold call.

12. Hans Notenboom

Hans Notenboom, Phillips’ Global Director of Online, uses LinkedIn as a platform to engage with their audience in the healthcare sector in innovative new ways. They use LinkedIn to bring thousands of conversations surrounding healthcare onto one platform.  There are over five million healthcare professionals on Linkedin from all over the world can share insights and experiences in an environment where Phillips’ can facilitate without being obtrusive. This way the information stays focused and delivers to the desired audience. They wanted to create an environment on LinkedIn that would be useful for members. They are still in their early stages but have seen a great level of engagement. They created an  “Innovations in Health” LinkedIn group , to move engagement off the website. Although it’s still early they have seen a great level of engagement among the group’s 11,000 plus members.

13. M ike Mcsharry

He is the Managing Director at Systems and Education Ltd and he found his best man on LinkedIn. He had lost touch with the best man in his wedding over 25 years ago. When planning a twenty-fifth anniversary for his wife he decided to join LinkedIn to aid in a web search. A few days after joining the network a mutual friend re-connected the two on LinkedIn.

14. Marc Rousseau

Marc Rouseau, Web Communications and Social Media Consultant is located in Cambodia, where LinkedIn and other social networks are M.I.A. He’s using LinkedIn to created introductory training courses for entrepreneurs and businesses. They have brought them closer to realizing that social media creates more opportunities for international business. In addition, he teaches them how LinkedIn is pivotal in expanding networking opportunities. He also uses apps like ‘Box’ and blog integration, to share information and/or campaigns.

15. Ricky Potts

Ricky Potts is a busy man. He is an owner of Open Book Design, Content Specialist IMAVEx and is the special coordinator and staff writer at IndyConcerts.com. He has found success using LinkedIn by networking. He also tracks the book he has read and still wants to read. LinkedIn allows him to show his blog and put his entire “online” resume on one platform. With over 300 hundred connections Ricky has found success while using LinkedIn.

16. The Weather Channel

The Weather Channel recently closed a deal to acquire sites Lakerentals.com and Coastrentals.com . How?

They were contacted by the people behind Lake Rentals and Coast Rentals via Inmail on LinkedIn. The opportunity was made aware by having the profile visible on LinkedIn. The tag-line “LinkedIn makes professional connections visible” rings true. It makes companies visible thus creating unforeseen opportunities.

17.Daniel Tunkelang

Daniel Tunkelang , Chief Scientist at Endeca found success on LinkedIn with the search feature. He helped organize and call people who had a strong interest in the topics for the event. After conducting a search on LinkedIn he chose 100 people to send a personalized connection request. He found more than 50% of those people accepted the connection. In addition, he found that some of these connections submitted papers to the workshop, one volunteered to review the book he had been working on and others expressed their thankfulness in finding a connection based on their targeted interests.

18. Schawk!

Schawk is a company with thousands of employees located in Des Plaines, IL. It found success by using LinkedIn Recruiter to fill a variety of positions. Schawk decided to use LinkedIn to create a stronger online presence and built a Schawk Career Page. The page is used in conjunction with their LinkedIn group. It has helped build a talent pool so when an opening occurs they have qualified talent lined up.  The combination of LinkedIn Recruiter, our Career Page and LinkedIn Group had a significant impact on their hiring efforts. They’ve saved $200K on searches, which were all done in a time-efficient way.

19. Stan Relihan

Stan interviewed on Cameron Reilly’s ‘G’Day World’ show on Podcast Network, on the subject of ‘Using LinkedIn as a Business Tool’. During the interview he was given a challenge: use the LinkedIn Netwrok  to find the most impressive Celebrity Guest to appear on his show. As a result, he found Vint Cerf, (co-inventor of the Internet & Chief Internet Evangelist at Google) to appear as a guest. Due to making connections and others willingness to introduce connection Stan now has his own weekly Podcast show. Without LinkedIn, none of this would have happened.

20. Ismael Ghalimi

Ismael has an interesting story on how he found success on LinkedIn. He was getting married with guest flying in from all around the world. Since he frequently used United he recommended his guests do the same. Unfortunately, the flight the guests needed had been over-booked. United had sent a piece of mail notifying them that their flight reservation had been moved. However, this change would make his guests miss the connecting flight and therefore miss the wedding. Instead of getting angry he went to LinkedIn. He typed in “United” in the search field, narrowed down the search to locate the general manager for United Air Lines France (where his guests were visiting from). He used an Introduction through a connection and got in touch with the manger to explain the situation in a cordial email exchange. What came from this email conversation was all reservations being moved back to the direct flight, offered free return tickets to Paris, a personal email to inform Ismael that the flight had a 15 minute delay and had Champagne waiting for the guests upon arrival. LinkedIn can do more than find you a job, it connects you to right people at the right time.

28 Comments

really useful and inspiring post, thank you 🙂

Thanks for reading!

Gabriela Aguirre

thanks, it is really interesting and gave me a lot of ideas, i'm new on linkedin

edmusesupon

This is excellent: I've been a LinkedIn fan for years now but seeing the case studies is great!

Ivana Taylor

This is a terrific summary of specific and measurable examples of people using LinkedIn in both usual and unusual ways.

Rick Itzkowich

As someone who is evangelizing the powers of LinkedIn, this post is phenomenal. If fact, I recently posted a question on LinkedIn looking for case studies such as this one to add to my own. Ask and you shall receive!

To add to your list, you can include one of my own personal success stories. Earlier this year I was contacted by someone who had heard of me through BNI – Business Network International. BNI is the largest face-to-face networking organization in the world. This person said that one of his BNI members in Dubai was organizing a Social Media conference and he needed a LinkedIn expert. He submitted my name to the organizer as one potential speaker. I was one of three candidates for this gig. After the organizer reviewed my profile and saw my recommendations, he decided to hire me without even interviewing anyone else. By the way, I just returned from a 2nd trip there where I did a significant amount of additional business. This would have never happened without LinkedIn

Networking in the 21st Century requires that people combine both online and offline channels. LinkedIn is the best online channel for this

Amen Rick. Amen!

Rohan Dutta

Really good post. Thank You! Go LinkedIn…

LinkedIn 20 Estudos de Casos e Exemplos para Profissionais | Blog do LUCS

[…] […]

Brilliant Kyle, thanks for putting this together – I am regularly asked for stories like this and now I have a place to point people to 🙂

exchangerates

Thank You For This Post,it's useful and was added to my bookmarks.

After clicking the link for what I hoped what Evan's LI profile, it redirected to an about.com page… and I then saw your next three examples were essentially paraphrased from the about.com article. This begs the question how original anything of the above is, or if you merely rewrite existing copy from elsewhere.

It was more of a mashup of different case studies than an actually "investigative report."

Very nice. I've started using LinkedIn as a career management tool recently and these case studies are definitely motivating!

Social Media Marketing HQ | Learn Social Media From the Industry's Brightest Minds » Link Love Monthly: Best of November 2010 [experimental]

[…] 20 LinkedIn Case Studies and Examples for Professionals (Kyle Lacy) […]

Kyle Lacy is Brilliant. LinkedIn Case Studies.

[…] 20 LinkedIn Case Studies and Examples for Profesionals […]

Wow that is amazing list and inspirational thanks for sharing

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BTW, I have red all of them and will check their profile

The Personal Branding Experience that is LinkedIn

[…] are dozens of tools and actions you can take to be visible and accessible for your audience. The success stories are growing – if you’ve been reading this blog, you know my own.So, since LinkedIn is […]

A varied list of examples, but from this should I assume as a professional woman Linked In won't work for me? (All your examples are male or company based.)

Hey Philippa – I would not base any of the stories off of gender. Think of them as business professionals. I have known it work for both male and female.

Paul Tomkies

This is a great article. Just proves how powerful and valluable networking really is, whether it be for professional or personal business. If only more people followed Evan's lead in Example 3, as it really does work for so many jobseekers I work with.

Paul Tomkies Director

Massive CVs Official – http://www.massivecvs.info LinkedIn – http://uk.linkedin.com/in/paultomkies Twitter – http://twitter.com/#!/massivecvs Facebook – http://www.facebook.com/groups/massivecvs/

California Kid

Thanks for the mention in your article Kyle. (I'm the #2 Case Study) LinkedIn is the best online tool for doing business and gaining new business as well. Keep up the good work in sharing your marketing and branding genius to the masses. – James Filbird

50 social media case studies and reports that are well worth reading

[…] I Was Wrong About LinkedIn (with 2 Mini Case Studies) 20 LinkedIn Case Studies and Examples for Professionals Using Linkedin for lead generation Small Business “Success Studies” Using LinkedIn This […]

Recruiting Employees Using LinkedIn – Example 1 « Social Media Unleashed

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Good post, useful information. Thanks for sharing.

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10+ Good LinkedIn Post Examples For Your Websites And Tips

LinkedIn is the #1 B2B social media platform, with over 1 billion users worldwide. So, whether you are a budding startup or an established organization, this platform is the goldmine for your growth. 

However, its vast user base can make the growth journey daunting, as businesses may be confused about whom to target. That’s why you need to use LinkedIn posts as your growth weapon. According to reports, 91% of B2B marketers use LinkedIn posts as their marketing strategy. 

A well-crafted and attractive LinkedIn post can be shared quickly. A higher volume of shares will boost the reach of your LinkedIn post, opening the door to better networking opportunities for your business.  Good LinkedIn post examples will help you craft unique and engaging LinkedIn posts to promote your business. 

Are you confused about what to post next? The LinkedIn post examples below will help you plan your content accordingly. We have also covered the importance, best practices, and categories of LinkedIn posts. 

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By regularly posting on LinkedIn, businesses can strengthen their brand voice, essential for their professional growth. Talking about expertise and offering on LinkedIn will help you achieve this. The more people know about your brand, the more chances you have to attract potential clients. 

Let’s understand why LinkedIn posts are essential for business . 

a). Show your expertise

LinkedIn posts are an excellent opportunity to share your expertise with your audience. You can achieve this by showing your products through creative posts, testimonial videos, industry insights, etc.  Keep sharing informative posts on LinkedIn; potential clients will notice you and present yourself as an industry pioneer.

b). Networking opportunity

LinkedIn is a place to build strong networks around your industry. Thus, regularly sharing informative posts helps reach potential clients and improve product discoverability. The more people know about your business, the more likely they will connect with you. 

c). Beat LinkedIn algorithm 

The LinkedIn algorithm considers various factors to determine which posts appear on top. Thus, understanding how it works is essential for staying on top. Good LinkedIn post examples can help you beat the algorithm and reach more people’s feeds. 

Embed LinkedIn feed plays a significant role in driving more user engagement by using the  LinkedIn business page . However, incorporating different formats into your LinkedIn post is the key to impressing your audience and better engagement. Below, we have listed different categories of LinkedIn posts that you can consider. 

1. Remarkable blog posts

It is a common belief that audiences don’t engage with blog posts, but that isn’t the case. Blog posts are attention-grabbing if you create them by incorporating exciting facts and attractive statistics. Share some insights about your industry through text that will spark conversation and get more people to engage. 

2. Create LinkedIn polls

LinkedIn polls are a clever way for businesses to interact with their audience. Gather industry-relevant insights and news to create polls that ask interesting questions that spark audience engagement. You can ask your audience to share their opinions on specific industry topics through polls.  

3. Carousel post

Carousel is a pretty famous format used on different social media platforms, and there is no exemption for LinkedIn users. It lets you spotlight multiple product posts or projects through a single LinkedIn post. To boost interaction, you can design carousel posts on a particular theme with catchy visuals. 

4. Narrate your stories

Storytelling is an excellent form of content that quickly grabs the audience’s attention. So, narrate personal stories to your audience on LinkedIn that help connect with them and inspire others. 

To make your LinkedIn page effective and impactful, you must know the best practices for creating a good LinkedIn post. This helps strengthen your LinkedIn marketing strategy and spread strong brand awareness. So, let’s look at the practices below for creating good LinkedIn posts. 

a). Plan a solid content strategy 

Planning out your content strategy in the beginning is always a good idea. Know your business goals, like your target audiences, and how to cater to them. Figure out what type of content fits your brand voice. This will help you create the right content and share a clear brand message with your audience. 

b). Optimize your LinkedIn business page

Your LinkedIn business page is your brand’s identity, so create and present it accordingly. Use the right keywords in your profile, clearly explain your business offering, discuss your skills, and provide exact contact info. Make it attractive by adding photos and videos so the audience is interested in exploring your page and connecting with you. 

c). Create informative posts

The cherry on the top of your LinkedIn profile are the posts that help your profile reach an interested audience. Keep your audience updated by sharing informative industry news through dedicated posts. Add insights and relevant data to your post to make it more engaging. Play with multiple post styles to create content, and don’t forget about LinkedIn polls. 

You landed on this article to read about good LinkedIn post examples, and it’s time to share them. These ideas can help you create interactive LinkedIn posts that drive better engagement and boost brand visibility. We have created a list of 10+ LinkedIn post examples. Let’s dig in to learn about them.

1. Show your creativity

LinkedIn is a professional platform, but to build better connections with the audience, what you post should touch them personally. Be creative with your creation to offer your audience innovative content. Use a mix of media, like videos with infographics, to tell about your brand value. A good idea is to add a call to action button on the post that invites audiences to read further, which boosts audience interaction.

2. Question your audience

Use LinkedIn to connect with your audience in a meaningful way. Don’t just share your story; give your audience a chance to communicate their opinion. This will build a sense of community with your connections with Q&A sessions and let them know their opinions matter. Put a question in front of them that encourages interaction. Ensure the question is related to your industry to make it relevant and exciting for them.

3. Share crucial industry insights

LinkedIn is a good platform for establishing yourself as a thought leader in your industry. To do so, collect relevant industry insights and create posts to share with your audience. Make sure you do strong research and collect meaningful data that uniquely shows your field’s happenings. This helps to build trust with your audience. 

4. Share important statistics

Statistics are a strong pillar in marketing, and you should share them with your audience to provide a clear picture of your business activities. Back your LinkedIn posts with essential and relevant statistical data to add credibility. Before adding any data, do proper research and make sure it is sourced from current studies. Those data must also be relevant to your target audiences. 

5. Talk about your achievements

Promote yourself on LinkedIn by talking about your business achievements and milestones to build a trustable relationship with your audiences. This trust helps you attract new clients and connect with industry experts. The award you have received and the project you have completed are golden moments for your business. Share them with your audience to give a concrete picture of your skills. 

6. Share engaging polls and surveys

Polls and surveys are good LinkedIn post examples for creating engagement through better interaction with your audience . They are the best way to spark conversation through debate. This kind of LinkedIn post also shows that your audience’s opinion matters to you. Create polls and surveys that are industry-relevant so that your audiences can best connect and give their responses. 

7. Glimpse of company activities

Give your LinkedIn audiences a glimpse of your company culture. Shoot behind-the-scenes moments of your company or team events and share them on LinkedIn to establish a positive image of your company. Potential clients and audiences find such videos authentic, encouraging them to connect with you. 

8. Share customer testimonials

Customer reviews are invaluable company assets that can make or break any company. This testimonial best describes a company’s overall performance, so share it with your audience. Create a post highlighting the positive words of your customers and tag them to enhance your business’s credibility on LinkedIn. Knowing what your audience can expect from your company encourages them to connect with you.

9. Feature collaboration and partnership

Sharing collaboration and partnership feature posts on LinkedIn is a good idea. This will show your audiences your ability to work unitedly and achieve great success. Share the story of the whole partnership journey to give it a personal touch. Also, say how it helped your clients.

10. Make it humorous

LinkedIn for business marketing , is a professional entity. On the other hand, modern audiences love humorous posts as they can better relate to them. So, keeping it related to your brand adds humor to your LinkedIn posts. Create funny memes related to your company to help your message stick with your audience longer. 

11. Host webinars

Offer your audience the opportunity to learn new skills with you. Host webinars or workshops and share them on LinkedIn. Create a link to the webinar and share it with an attractive post encouraging the audience to join. When people learn new skills with you, they will automatically connect with you. 

The vast majority of professionals on the platform make it a great opportunity for B2B companies to connect. Showcasing their skills, offerings, and essential industry news through interactive posts on LinkedIn businesses can make it possible. 

These good LinkedIn post examples can help you create and share good posts with potential clients, and audiences can establish yourself as a thought leader. 

Thus, incorporate each example in your LinkedIn posts to show credibility and build a strong network around your business.

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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

In this article, get ideas for your next LinkedIn carousel from different creators plus best practices to make this engaging format easy to produce.

Content Writer @ Buffer

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed.

They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2 percent .

However, I’ll also be the first to admit that they can be difficult to work with, especially if your design skills are sorely limited. Thanks to tools like Canva (and our handy guide to creating and scheduling this format in Buffer), that hurdle is less difficult to climb – until you reach the next one: idea generation.

So, in this article, I’ll give you some ideas for your next carousel from different creators and share some best practices to make this engaging format easier than ever to produce. 

1. Share news related to your industry

Keeping your audience informed about the latest industry news not only positions you as a knowledgeable source but also provides value to your followers. 

Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels:

Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates. 

Why this works : The carousel is visually appealing, and the information is presented in a concise, easy-to-understand format. This makes it easy for the audience to stay informed about the latest trends and changes in the social media landscape.

Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Why this works : By highlighting key campaigns and explaining their effectiveness, they provide valuable insights and learnings for her audience. The carousel is not only informative but also invites engagement by asking the audience to share their own favorite marketing moments.

2. Share company culture and employee highlights

Showcase your company's culture, values, and team members through a carousel. This can help build brand awareness, humanize your brand, and build trust with your audience. For instance, you could create a carousel featuring employee spotlights or behind-the-scenes glimpses of your office.

Beehiiv uses LinkedIn carousels to welcome new hires. In this post, they introduce two new employees, sharing their roles and expressing excitement about their joining the team.

Why this works : This approach works because it not only introduces new team members but also gives a sense of the company's growth and global reach. It creates a sense of community and shows that the company values its employees. This can help to attract potential employees and customers who value a strong, inclusive company culture.

Deel, an international company, uses LinkedIn carousels to highlight individual employees. In this post, they spotlight David Alejandro Lira, expressing their excitement about having him on board and hinting at his potential future influence.

Why this works : This approach works because it puts a face to the company, making it more relatable and human. It also shows that the company values its employees and their individual contributions. This can help to build trust with potential employees and customers, who may be more likely to engage with a company that values its people.

3. Give step-by-step instructions and advice

Use carousels to provide step-by-step instructions or guides. This can be useful for sharing how-to content, tutorials, or tips. For example, you could create a carousel that walks users through setting up a specific software or tool.

Jay Clouse shares a guide to posting over the holiday season. He provides a step-by-step approach to repurposing content and scheduling posts.

Why this works: This approach provides actionable tips clearly and concisely. The step-by-step format makes it easy for the audience to follow along and implement the advice. Additionally, the timely nature of the content (posting over the holiday season) makes it particularly relevant and useful for the audience.

Alex shares five things everyone should know about strategy. He breaks down complex strategic concepts into easily digestible points.

Why this works : This approach simplifies complex ideas (strategy) into easily understandable points. The use of a numbered list helps to structure the content and guide the reader through the key points. This makes the content more accessible and engaging, helping the audience to better understand and apply the concepts.

4. Share interesting information and facts

Sharing interesting facts, trivia, or insights related to your industry or niche can position you as a thought leader and engage your audience. For instance, you could create a carousel highlighting little-known facts about your industry. 

Mad Over Marketing shares an interesting fact about how Heinz is fighting ketchup fraud with a genius hack, 'The Label of Truth.'

Why this works : This approach works because it shares an intriguing story about a well-known brand, which can capture the audience's attention. The post also highlights the brand's innovation and customer-centric thinking, which can inspire other businesses and marketers. The information is presented in a fun and engaging way, making it more likely to be shared and remembered by the audience.

Verneri Brander shares a comparison between Claude AI and ChatGPT for email marketing. He provides insights into how these AI tools can be used to create effective email marketing campaigns.

Why this works : This approach works because it provides valuable insights into a trending topic (AI in email marketing). The post not only shares information but also provides a practical application, making it more useful for the audience. By sharing his experiences and opinions, Verneri adds a personal touch to the post, making it more relatable and engaging.

5. Turn complex data and ideas into easily digestible frames

Transforming complex data or information into visually appealing slides is an excellent way to make your content more accessible and engaging. 

For example, you could create a carousel that breaks down a complex topic or showcases key statistics to help your audience better understand and retain the information. 

Here are some creators who excel at turning complex data and ideas into easily digestible frames:

Why this works: Josue's carousel effectively breaks down his content system into simple, actionable steps. The clean and consistent visuals make it easy for the audience to follow along and understand the process.

Why this works : Chase's carousel highlights three design principles from an eye-catching ad. The carousel itself is visually appealing, with clear and concise explanations that make it easy for the audience to grasp the concepts and apply them to their own marketing efforts.

Why this works : Erica's carousel focuses on the importance of parallelism in writing. By using clear examples and explanations, she helps her audience understand the concept and how to apply it to their own writing. The visuals are simple and consistent, making the content easy to digest.

6. Showcase your products or services

Use carousels to showcase your products or services in a visually appealing way. By highlighting different features, benefits, or use cases with each slide, you can demonstrate how your product solves a specific problem for your target audience. For example, you could create a carousel demonstrating how your product solves a specific problem for your target audience.

Jens Joseph Mannanal, Co-founder & COO at Passionfroot, shares a case study of how Superhuman, one of the biggest and fastest-growing AI newsletters globally, leverages Passionfroot to streamline their workflow and sponsorship process.

Why this works : This approach works because it provides a real-world example of how the product (Passionfroot) solves a specific problem (inefficient and inconvenient ways of organizing sponsorships and tracking payments). The post also includes a testimonial, which adds credibility and shows the product's value. The carousel format allows for a detailed breakdown of the problem, solution, and results, making the case study easy to follow and understand.

Remote, a company that provides solutions for global employment, shares information about hiring talent in Portugal. The post highlights their services, such as visa sponsorship and standard onboarding processes.

Why this works : This approach works because it provides valuable information related to the company's services. By addressing potential challenges (like visa applications and health checks) and explaining how their services can help, Remote positions itself as a solution provider. This makes the content more accessible and engaging, helping the audience to better understand the services offered by Remote.

7. Create zero-click content from your existing media

Zero-click content offers valuable, standalone insights or engaging material without users needing to click on a link. 

While clicking might provide additional information, it's not required for users to gain value from the content. Here are some examples of great zero-click content pulled from existing media.

We shared tips on creating content pillars for social media platforms, providing a clear and organized framework for content creation.

Why this works : This approach offers valuable insights and advice directly within the carousel without requiring users to read the whole article. The content is concise, visually appealing, and easy to understand, making it more likely to be shared and remembered by the audience.

SparkToro shares research findings on how much web traffic social networks send without correct attribution, shedding light on the undercounting of social media and word-of-mouth referral traffic.

Why this works : This approach presents intriguing research findings directly within the carousel, making it easy for users to grasp the key points without clicking a link. The content is informative and thought-provoking, which can help position SparkToro as a thought leader and engage its audience.

8. Share collaborative content

Elevate your content by embracing the power of collaboration. Collaborative content not only provides a fresh perspective to your audience but also expands your reach by tapping into the networks of your collaborators. This strategy can be particularly effective on platforms like LinkedIn, where professional networks intersect and overlap.

In this post, Ryan Musselman collaborates with Richard van der Blom to share insights on how to create a LinkedIn banner that positions you as an expert and attracts your ideal customers. The post provides a clear, step-by-step guide, complete with examples and ideas for incorporating social proof into your LinkedIn banner.

Why this works: This approach works because it combines the expertise of two thought leaders, providing a comprehensive guide that is both practical and actionable. By collaborating with Richard, Ryan can offer his audience a fresh perspective and additional insights. The post encourages engagement by inviting the audience to follow and support Richard's content. This not only provides value to Ryan's audience but also helps to expand Richard's reach, creating a win-win situation for both parties.

In this post, Thinkific promotes a webinar featuring Jon Youshaei, a top creator and educator. 

Why this works : This post works because it offers direct value to Thinkific's audience, who are likely interested in the topic of conversation. By bringing in an expert like Youshaei, Thinkific can provide high-quality, relevant content to its audience. Furthermore, the promise of a special offer creates an additional incentive for viewers to attend the webinar.

9. Sharing thought leadership or how-to content

Share your expertise and knowledge through carousels that provide valuable insights, tips, or advice. This can help establish you as an authority in your field and attract new followers. For instance, you could create a carousel that offers tips for improving productivity or shares insights on industry trends.

Why this works: The post combines personal storytelling with educational content. Lara's story resonates with her audience, and her SLAY framework provides actionable advice that others can apply to their own LinkedIn strategies

Why this works: Sam’s post empowers the audience to share their own experiences and learnings rather than conforming to generic content norms. It also promotes the idea that LinkedIn can be a platform for genuine connections and personal growth, not just business transactions.

Why this works: This post works because it challenges conventional wisdom and offers a fresh perspective on content creation.

10. Highlight members of your audience or community

Highlighting members of your audience or community is a powerful strategy to foster engagement and build a sense of belonging. 

Passionfroot showcases the work of various creators in their "Creator Gallery." This not only highlights the creators' specialties but also provides them with potential sponsorship opportunities.

Why this works : By showcasing the creators that are part of its clientele, Passionfroot is not only promoting their work but also building a sense of community. This strategy can lead to increased engagement, as creators feel recognized and valued, and it can also attract new creators to the platform.

Klaviyo has built a thriving community where users and partners can learn, grow, and share tips on enhancing their ecommerce businesses. They encourage active participation and even suggest that members search the community for answers before starting a new thread.

Why this works : This approach not only fosters a sense of community but also positions Klaviyo as a valuable resource hub. It encourages peer-to-peer learning and engagement, which can lead to increased customer loyalty and brand advocacy.

ConvertKit highlights how Allea Grummert navigates the challenge of recommending other creators without shifting her audience's attention away from her own work.

Why this works : This approach provides valuable insights to other creators and fosters a sense of community. It also positions ConvertKit as a thought leader in the creator economy, offering practical advice and solutions to common challenges.

11. Share micro interviews

Micro interviews are a concise and engaging way to share insights from industry experts or thought leaders. These bite-sized interviews can provide valuable information to your audience in a digestible format, making them ideal for platforms like LinkedIn, where users often consume content on the go.

In this post, Eddie Shleyner, founder of VeryGoodCopy.com, shares a 165-word "Micro-Interview" with copywriter, creative director, and author Cameron Day. The interview is concise, with clear questions and answers, providing valuable insights without wasting the audience's time

Why this works: This approach provides valuable insights in a concise and engaging format. The micro-interview format respects the audience's time, making it more likely for them to engage with the content. Additionally, by featuring an industry expert, Eddie can provide his audience with unique insights and perspectives, further enhancing the value of his content.

Best practices to consider when creating LinkedIn carousel posts

Creating a LinkedIn carousel that stands out and engages your audience requires a blend of creativity, strategy, and attention to detail. 

We’re not afraid to defer to the expert, and no one has more LinkedIn expertise than Richard van der Blom, an expert LinkedIn consultant. He shared some best practices for LinkedIn carousels that are immensely valuable, which we’ve incorporated into the following list. 

• Structure your carousel for easy consumption: Aim for around 12 slides, with 25-50 words per slide and 500 characters to keep your content digestible and maintain audience interest.
• Tell a story: Use your carousel to take the reader on a journey, whether sharing insights, presenting a case study, or explaining a concept. This storytelling approach helps to engage your audience and make your content memorable.
• Include a clear call-to-action (CTA) : What do you want your audience to do after viewing your carousel? Whether it's visiting your website, signing up for a newsletter, or downloading a resource, make sure to include a clear and compelling CTA.
• Maintain consistent visual branding : Design your carousels with your brand's colors, fonts, and style to create a cohesive and recognizable look. This consistency helps to reinforce your brand identity and make your content stand out in the feed.
• Optimize for mobile viewing : Since many LinkedIn users access the platform on their mobile devices, ensure your text is large enough to read and your visuals are clear on smaller screens. This will improve the user experience and increase engagement.

There are also a few common threads across the examples we’ve shared that can help you improve your LinkedIn carousels. The most successful carousels:

• Distill necessary information for their audience into a digestible and fun-to-read format.
• Distinct branding and visuals that stay consistent week over week.
• Does the work for the audience by pulling from different sources for one cohesive piece of content.
• Transforms complex data and information into easily digestible frames.

As you explore these ideas, remember to create carousel content that’s engaging, visually appealing, and relevant to your audience.

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Case study: 8 LinkedIn tactics that really worked for us—and 5 that didn't

About a year ago, my boss suggested that we concentrate our b2b content marketing efforts on LinkedIn . Since the social network was just transforming into a powerful content platform, the suggestion seemed more or less logical, so I had no objections though I didn't know anything about the platform—neither as a user, nor as a content marketer.

Of course, like other managers, I had a profile on LinkedIn, but almost never logged in on the website. Practice makes perfect, I said to myself. How different can it be from things I do know like Facebook or Instagram? Let’s start something—and will figure it out by trial and error.

Now our reach on LinkedIn amounts to around 100,000 views a day and we have zillions of followers.... If you expect to read something like that after such a preface, you are better off reading something else. This isn't a post that promises miracles—and ends with a link to a 399-dollar "course on content marketing on LinkedIn."

We did achieve some solid results that have made LinkedIn the key element of our content marketing strategy, and my goal here is simply to share what we've learned so far and maybe inspire you to share your insights in turn.

1. Building CEO's profile instead of the brand's—WORKS!

I noticed that many company pages on LinkedIn with tens of thousands of followers get only a few likes on their posts. At the same time, some ordinary guy from Mississippi with only a thousand followers can enjoy a ten times higher engagement rate.

This makes sense: social media are about people, not about brands . So from day one, I decided to focus on growing the CEO/founder's profile instead of the company's. This was a right choice: in a few weeks, we already saw dozens of likes and thousands views on his updates.

2. Growing your network through professional groups—WORKS!

A year ago, the CEO had a network that was pretty random and outdated. So under his account, I joined a few groups of professionals and started sending out invitations to connect.

Every day, I would go through the list of the group's members and add 10-20 new contacts. This was bothersome, but necessary at the beginning. Soon, LinkedIn started suggesting relevant contacts by itself, and I could opt out of this practice.

3. Sending out personal invites—WORKS! (kind of)

LinkedIn encourages its users to send personal notes with invitations to connect. I tried doing that, but soon found this practice too time-consuming. As a founder of 200-million fast-growing brand, the CEO already saw a pretty impressive response rate. I suppose many people added him to their network hoping to land a job one day.

What I found more practical in the end was sending a personal message to the most promising contacts AFTER they have agreed to connect . This way I could be sure that our efforts weren't in vain. People we reached out personally tended to become more engaged. I also suspect that when it comes to your feed, LinkedIn prioritize updates from contacts you talked to.

4. Keeping the account authentic—WORKS!

I believe in authenticity: it is crucial on social media. So from the get-go, we decided not to write anything FOR the CEO. He is pretty active on other platforms where he writes in his native language.

We pick his best content, adapt it to the global audience, translate in English and publish. I can't prove it, but I'm sure this approach contributed greatly to the increase of engagement on his LinkedIn account. People see that his stuff is real.

5. Using the CEO account to promote other accounts—WORKS!

The problem with this approach is that I can't manage my boss. If he is swamped or just doesn't feel like writing, we have zero content—and zero reach. Luckily, we can still use his "likes."

Today, LinkedIn is a unique platform—like Facebook in its early years . When somebody in your network likes a post, you see this post in your feed even if you aren't connected with its author.

So we started producing content for our top managers and saw almost the same engagement as with the CEO's own posts because we could reach the entire CEO's network through his "likes" on their posts!

6. Publishing video content—DOESN'T WORK

I read million times that video content is killing it on social media and every brand should incorporate videos in its content strategy. We tried various types of video posts but rarely managed to achieve satisfying results.

With some posts our reach was higher than the average but still, it couldn't justify the effort (making even home-made-style videos is much more time-consuming than writings posts).

7. Leveraging slideshows—WORKS! (like hell)

We found the best performing type of LinkedIn content almost by accident. As many companies do, we make lots of slideshows, and some of them are pretty decent, with tons of data, graphs, quotes, and nice images. Once, we posted one of such slideshow as PDF—and its reach skyrocketed!

It wasn't actually an accident— every time we posted a slideshow the results were much better than our average reach . We even started creating slideshows specifically for LinkedIn—with bigger fonts so users could read the presentation right in the feed, without downloading it or making it full-screen.

8. Adding links to the slideshows—DOESN'T WORK

I tried to push the slideshow thing even further and started adding links to our presentations. My thinking was that somebody do prefer to download and see them as PDFs—in this case, links would be clickable. Also, I made shortened urls, so they were fairly easy to be typed in.

Nobody used these urls in reality.

9. Driving traffic to a webpage—DOESN'T WORK

Every day I see people who just post links on LinkedIn and hope that it would drive traffic to their websites. I doubt it works. Any social network punishes those users who try to lure people out of the platform. Posts with links will never perform nearly as well as posts without them. This rule stays true on LinkedIn.

I tried different ways of adding links—as a shortlink, natively, in comments... It didn't make any difference and I couldn't turn LinkedIn into a decent source of traffic for our own webpages.

On top of how algorithms work, I do think that people simply don't want to click on anything in general , they WANT to stay on LinkedIn.

10. Publishing content as LinkedIn articles—DOESN'T WORK

LinkedIn limits the size of text you can publish as a general update. Everything that exceeds the limit of 1300 characters should be posted as an "article."

I expected the network to promote this type of content (since you put so much effort into writing a long-form post). In reality articles tended to have as bad a reach/engagement as posts with external links. So we stopped publishing any content in the form of articles.

It's better to keep updates under the 1300 character limit . When it's not possible, adding links makes more sense—at least you'll drive some traffic to your website. Yes, I saw articles with lots of likes/comments but couldn't figure out how some people managed to achieve such results.

11. Growing your network through your network—WORKS!

When you secure a certain level of reach, you can start expanding your network "organically"—through your existing network. Every day I go through the likes and comments on our updates and send invitations to the people who are

from the CEO's 2nd/3d circle and

fit our target audience.

Since they just engaged with our content, the chances that they'll respond to an invite from the CEO are pretty high. Every day, I also review new connections, pick the most promising person (CEOs/founders/consultants) and go through their network to send new invites. LinkedIn even allows you to filter contacts so, for example, you can see people from a certain country (which is quite handy).

12. Leveraging hashtags—DOESN'T WORK (yet)

Now and then, I see posts on LinkedIn overstuffed with hashtags and can't wrap my head around why people do that. So many hashtags decrease readability and also look like a desperate cry for attention . And most importantly, they simply don't make that much difference.

I checked all the relevant hashtags in our field and they have only a few hundred followers, sometimes no more than 100 or 200. I still add one or two hashtags to a post occasionally hoping that at some point they might start working.

For now, LinkedIn isn't Instagram when it comes to hashtags.

13. Creating branded hashtags—WORKS (or at least makes sense)

What makes more sense today is to create a few branded hashtags that will allow your followers to see related updates. For example, we've been working on a venture in China, and I add a special hashtag to every post covering this topic.

As of now, t he CEO has around 2,500 followers . You might say the number is not that impressive, but I prefer to keep the circle small and engaged. Every follower who sees your update and doesn't engage with it reduces its chances to reach a wider audience. Becoming an account with tens of thousands of connections and a few likes on updates would be sad.

We're in B2B, and here the quality of your contacts matters as much as the quantity. So among these 2,5000 followers, there are lots of CEOs/founders. And now our organic reach on LinkedIn varies from 5,000 to 20,000 views a week . We also receive 25-100 likes on every post. There are lots of people on LI who post constantly but have much more modest numbers.

We also had a few posts with tens of thousands views, but never managed to rank as the most trending posts on LinkedIn. This is the area I want to investigate. The question is how to pull this off staying true to ourselves and to avoid producing that cheesy content I usually see trending.

I would appreciate your feedback. I plan on writing more on LinkedIn and b2b content marketing in general, and if you're interested, PM me your e-mail—I'll add you to my tiny newsletter so you can receive future updates (and nothing besides that, of course).

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Social Media Examiner

Your Guide to the Marketing Jungle

4 LinkedIn Mini Case Studies

Wondering what other businesses are doing with LinkedIn?

In this article, you'll discover how four different companies sustain a successful LinkedIn presence and find tips for building a presence to engage your own audience .

#1: Focus on Employee Experiences and Job Opportunities

With more than 900,000 LinkedIn followers, Disney is one of the top brands on the platform. So how does an entertainment company that's more suited for networks like Facebook and Instagram attract such a large LinkedIn audience? They share content that only LinkedIn users enjoy .

If you visit Disney's LinkedIn page, you'll find that the content they share is mostly about their employees and the business side of Disney. For example, in the article shared below, the housekeeping director of the Grand Floridian explains how she and her team provide first-class service to guests.

In addition to interesting employee activities, Disney posts about the latest jobs available and shares tips and quotes from employees , such as this one from a technology solutions manager.

Promoting employees is effective because according to LinkedIn, employees are 70% more likely to engage with your updates than non-employees. If you publicly display how proud and happy you are that your employees work for you , they'll return the favor with likes, shares, and comments that increase your visibility on LinkedIn. Even when Disney advertises job vacancies, they praise employees.

To maintain a business focus on LinkedIn, Disney shares details about business or product performance . For instance, this update includes a link to an article on how well Disney movies performed at the box office. This way, they only share content that covers the business side of things.

Disney knows that creating a social media marketing strategy for each social media platform is important. The content on Disney's main Facebook page or Instagram account is very different from the LinkedIn content. On Facebook and Instagram, the company directly promotes Disney movies and other entertaining content because their target audience on those platforms is very different from LinkedIn.

#2: Share Product-Centric Content

For several years, IBM has grown an engaged LinkedIn following. In 2012, they had 1.8 million interactions on LinkedIn with 779,000 followers. Now IBM has more than 3.2 million followers.

IBM has grown quickly by sharing compelling content about topics relevant to products, including cutting-edge subjects like artificial intelligence (AI). IBM shares content like this post from the IBM Cognitive Business blog on Medium. The article shares IBM CEO Ginny Rometty's thoughts about AI in the workforce and guiding principles that can help developers overcome fears.

When IBM posts about topics important to the business, they also share content from a variety of sources . For example, other posts on the topic of cognitive computing include a guest article that Senior Vice President for IBM's Watson and Cloud Platform David Kenny wrote for VentureBeat. Kenny reiterates Rometty's thoughts about guidelines and highlights how IBM benefits oncologists.

Because an important IBM product uses cognitive computing, these LinkedIn posts not only help IBM share their leaders' thinking about AI, but also attract a relevant audience that engages with their posts and buys their products.

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When IBM posts content on LinkedIn, the posts are designed to maximize engagement. IBM often creates image posts with a separate link and makes sure a relevant image accompanies the link. According to data LinkedIn has shared, images have a 98% higher comment rate and links can double engagement.

To make sure your image is effective, upload a catchy, relevant image file when you post a link instead of relying on a thumbnail from the website to automatically load.

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If you want positive results like IBM's, start by creating and sharing a lot of relevant content that demonstrates your expertise and that your target audience will like. When you share content created by others, use the @ symbol to tag the creator . LinkedIn allows you to tag both profiles and pages , and doing so will help your page build a stronger network.

#3: Highlight Customer Satisfaction

With more than 420,000 followers, UPS is another popular brand on LinkedIn. The UPS content stands out by focusing on formats and topics that perform well on the LinkedIn platform. For instance, UPS shares a lot of videos like this one of surprising children with tiny trucks. LinkedIn says that videos can increase share rate by 75%.

UPS creates many of these videos themselves. By doing so, UPS benefits from engagement on its other relevant social media accounts. To illustrate, the tiny truck video is getting video views and shares on YouTube, as well as LinkedIn.

When UPS posts links instead of videos, they often add a photo with some text, such as this interesting statistic about warehousing and distribution (topics important to their business). The attractive designs and professional photos stand out well in the LinkedIn news feed.

UPS also shares customer testimonials on LinkedIn. Testimonials and case studies have always been influential in converting customers. People trust customers who aren't affiliated with your company in any way, and their endorsement can help you win more business.

UPS takes advantage of testimonials by posting pleasant experiences from customers, like this one that includes a photo of a happy customer, the employee who helped the customer, and a quote from the customer.

Posts about social good are often connected to topics that people care about and UPS posts often about environmental sustainability. This topic connects directly to UPS because, as a delivery service, they use a lot of packaging material and fuel. Therefore, it's nice of them to inform their customers that they're doing their bit to save the environment.

For example, when Upworthy ran a story about UPS using bikes to deliver packages, UPS shared the story with their LinkedIn followers. Environmentally conscious customers will now be more likely to use UPS for their deliveries.

Your LinkedIn page can also generate fantastic results like UPS if you share a lot of video content and create original images for your other posts . You should also share photos and testimonials from your happy customers . If you're doing some social good, make sure you share it on LinkedIn. People like companies that are altruistic.

#4: Dive Deep Into Niche Topics

BlackRock is a financial services company that invests on behalf of clients. BlackRock's LinkedIn page has more than 330,000 followers, and in 2015, generated $17 to $18 million in revenue from LinkedIn.

BlackRock shares a lot of content about their industry: investment. Most of this content is from their own blog. This strategy works because instead of sharing the same old content everyone has written a thousand times, BlackRock focuses on advanced topics like non-traditional asset classes .

Like BlackRock, you should make a habit of creating content your audience really needs instead of writing about the same old stuff. You can easily figure out what your audience needs with a quick survey and a persona . After that, make sure you share that content on your LinkedIn page and groups. Want more like this? Explore our LinkedIn for Business guide! . Conclusion

These four brands are thriving on LinkedIn. You too can achieve immense levels of success like them if you use proven tactics and experiment with different content until you find what connects with your LinkedIn audience.

All of these companies share a lot of content in the form of videos, images, and links to blog posts. They also take steps to engage their employees. All of these strategies increase LinkedIn engagement and can help you build a stronger relationship with your employees and customers, both online and offline.

What do you think? Have any of these tactics worked for you? Have these tips helped you consider how you post content on LinkedIn? Please share your thoughts in the comments.

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About the author Oren Greenberg

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