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The Graphic Design Cover Letter Guide (Examples & Templates)

Learn how to write a graphic design cover letter that lands interviews. Find design cover letter examples, templates, and tips.

Renee Fleck

Written by Renee Fleck

Published on Sep 19, 2022

Last updated Mar 11, 2024

Great graphic designers put a lot of thought and effort into curating and presenting their work because they know a designer’s portfolio is one of the most important tools in the job hunting toolbox. 

But as every graphic designer knows, each project you work on requires more than one tool. So whether you’re seeking your next freelance gig, agency job, or landing your first internship, you also need a great resume and cover letter. Already have a great graphic designer resume ? In this article, get tips for perfecting your graphic design cover letter so it stands out to hiring managers.

The goal of a graphic design cover letter

The field of graphic design is competitive, so breaking through to recruiters and hiring managers is challenging. Even with a beautiful portfolio, if your application doesn’t grab someone’s attention, it could sink beneath a sea of other applications. If no one ever bothers to open your application, the design portfolio you spent so much time on goes unseen. 

A graphic design cover letter is a summary of you, your skills, and an explanation of why you want the design job and why you’re the right fit.

A cover letter is the first step in catching the attention of prospective employers or others. It’s a summary of you, your skills , and an explanation of why you want the graphic designer position and why you’re right for the job. For designers, submitting a  job application  without grabbing the reader’s attention is like publishing a magazine without a cover. 

What should your graphic design cover letter include?

Before getting into specific elements of a good cover letter, it’s important to note that cover letters should be concise. When speaking to potential employers, the goal is to spark interest, not tell a grand narrative — which might be a relief for designers who don’t think of themselves as writers.

With that being said, let’s take a look at the essential elements of a cover letter:

• An attractive header:  Every cover letter you send should include a header that matches your personal and professional brand. It should also have all of your contact info, such as your phone number and email address, and relevant links, such as your portfolio, Dribbble, and LinkedIn profile.
• An engaging introduction:  The initial personalized salutation and the introductory paragraph of your cover letter should serve as a way to grab the reader’s attention. Address the hiring manager or recruiter by name and briefly explain why you’re interested in the job and company.
• Convincing body paragraphs:  In two or three paragraphs, the body of your letter should tell the reader who you are as a designer, why you believe you’re a great fit for the job, and what you like about the position and company’s mission. Include the  kind of graphic design experience you have as well as any successes to back up your stated experiences, such as design awards, certifications, or any other achievements.
• A call to action:  Finally, your cover letter’s sign-off should thank the hiring manager for their time and encourage them to learn more about you. You might also briefly reiterate your interest and enthusiasm and include an additional link to your portfolio or other contact information.

There are exceptions to these rules, of course. Some companies tell you what to include in a cover letter, so be sure to read the job description carefully. But besides any unique requests by the business, the checklist above is widely accepted and expected in graphic design. 

How do I write about myself as a graphic designer?

It’s not uncommon for designers, especially those early in their careers, to recoil at the thought of writing a strong cover letter. But writing pulls from the same skills that designers already have, specifically communication and creative problem-solving.

Writing pulls from the same skills that designers already have: Communication and creative problem-solving.

The key to writing about yourself as a graphic designer is to take a step back and look at the problem objectively. Imagine yourself as the employer, and ask yourself about the design projects you’ve worked on, your achievements, and your strengths as a designer. The answers to these questions are the essence of what you’ll write in your cover letters.

How to write a cover letter for a graphic design position

Writing a cover letter that packs a punch still takes some practice, but starting with a process can help ease you into the practice. After writing a few cover letters, you’ll find the process becomes second nature. And hopefully, by this point, you’ll find yourself in a position where you’re designing rather than writing. 

✔️ Learn everything you can about the company and position

Before you tackle the writing part of your cover letter, sit down and read through the  graphic design job description . Take note of anything that stands out to you, such as when the description mentions tools you excel at or skills you feel you demonstrate well. 

Once you’ve done this, head to the company’s website and explore what it does. Take note of anything that stands out or resonates with you, including overall web design. As a graphic designer, you’ll probably examine the company’s brand identity. Apply this same skill to its brand voice and write a few adjectives describing it. 

Lastly, if you haven’t found out already, make an effort to learn the name of the person who receives the applications. If at all possible, avoid opening a cover letter with “to whom it may concern” or other generic greetings. Instead, address the hiring manager or recruiter directly with a simple salutation and their first or last name. 

✔️ Turn your notes into an outline

The best way for new writers to tackle writing projects is by breaking them down via outlines. Borrowing from the elements listed earlier, designate an introduction, two or three paragraphs for the body, and a sign-off. You can simply jot down ideas for these sections in bullet points. This is your outline.

Now you can go back to your notes and start fitting them into place. Most of your writing should be in the body, but if there’s something that excites you about the company or position, you can include it in the introduction. Likewise, you can weave this theme throughout, mentioning it in your sign-off.

✔️ Draft (and rewrite) your cover letter

Now it’s time to start writing. Hopefully, by now, your research and note-taking put a few ideas in your head. Write them down without judging them. As you go through this process, you’ll get better ideas about what to say and how to say it.

Keep in mind, a cover letter is a hook — not a complete story or resume. While you should talk about your work experience and graphic design skills in a broad sense, avoid explaining something like your proficiency in Adobe Creative Suite. Keep these mentions in your resume alongside those about Adobe Photoshop and Adobe Illustrator.

Think back to the brand of the company you’re applying to. Try to match the tone of your wording to that of the company.

Finally, once you know what you want to say, you can rewrite and polish your words. At this stage, think back to the brand of the company you’re applying to. Try to match the tone of your wording to that of the company. For example, if you’re applying to a business that has a playful, casual brand, write a little casually. On the other hand, if you’re applying to an agency that services clients, you’ll want to write a more professional cover letter.

✏️ Graphic Design Cover Letter Template

A good template is a great way to get your writing mind moving in the right direction. Below is a graphic designer cover letter template that you can fill out and use as a starting point for your own letters:

Dear [Hiring Manager’s Name],

I’m writing about the job listing on the [Company Name] website for a new graphic designer. I’ve always found inspiration in [Company Name] ’s work, and I’m excited to offer my creative talents and expertise!

Throughout my career, I’ve worked with companies like [Company Name] and [Company Name] to build brands that form lasting impacts on their audiences. My work spans all types of graphic design, from print and packaging to logo design and visual identity.

Experience aside, [Company Name] ’s mission and values resonate deeply with my own, and in addition to my passion for graphic design, I bring a deep sense of commitment to [Company Name]’s overall mission. 

I’d love to speak with you more about the graphic design opportunity and explore how my skills can help [Company Name] achieve its goals. I’ve attached my portfolio and resume. 

Thank you for your time and consideration!

[Your Name]

Graphic design cover letter examples

As all graphic designers know, great examples lead the way when it comes to inspiring your creativity. Here are a few cover letter samples to get you moving. 

✏ Design internship cover letter example

Hello John Doe,

I’m writing about the internship you posted for [Company Name] . As a passionate graphic designer set to graduate this year, I’m thrilled about the opportunity, and I’d like to take a moment to tell you why I’d be a great fit for the role.

As mentioned, I’m graduating this year with a Bachelor’s in Graphic Design from [University] . When I began my formal education, my skills in creative problem solving and practical design tools were already well-honed. During my sophomore year, I won the Indigo Design Award for Graphic Design of the Year.

This brings me to the internship opportunity at [Company Name] . The work your company does is inspirational and innovative, and that work is one of the reasons I started designing at such an early age. I’m certain that the opportunity to challenge myself in such an inspiring environment would have a profound impact on my talent as a designer. In turn, I would strive to exceed the standards set for this opportunity.

I would be grateful for the opportunity to speak to you more about the internship. I’ve attached my resume as well as a robust portfolio through which you can explore my work in detail. Thank you for considering me for this amazing opportunity, and I hope to hear from you soon.

Emily McDribbble

✏ Entry-level graphic design cover letter example

Hi Jane Doe,

I came across the posting on [Design Agency’s] website for a new graphic designer, and I wanted to write to express my interest. As a close follower of [Design Agency’s] work from the beginning of my career, the word “interest” is a bit of an understatement.

Since graduating 2 years ago, I’ve worked for [Agency Name] as an intern designing logos, infographics, visual identities, advertisements, and a handful of billboards. In fact, I was a key designer on [Company Name’s] brand refresh last year!

While I love the work I do, over the last year, I’ve immersed myself in design thinking and collaborative design while learning HTML and CSS in my spare time. I believe I’d make a great addition to the [Agency Name] team since the position entails split responsibilities between branding and creating design systems for web applications. 

I’ve attached my resume and portfolio, and I’d love the opportunity to speak to you further. I appreciate your consideration, and I look forward to hearing from you.

✏ Freelance design cover letter example

Hi John Doe,

I noticed on LinkedIn that you were looking for a freelancer for your company’s rebranding project. I’m a  freelance graphic designer  specializing in brand identity, and it just so happens I’m wrapping up some client work and looking for my next project. 

I have over 6 years of experience working with boutique, high-value brands. My most recent work includes a rebrand of [Company Name] and the visual identity for a new startup, [Company Name]. My expertise and skills span logo design and visual identity, packing design, and design systems for websites, to name a few. 

I have a few ideas regarding your aim of reaching higher-value clients. Not long ago, I helped [Company Name] accomplish this same goal. Having taken an inventory of your brand’s identity across your web and social media presence, I’m certain I can help. 

If you’d like to see more of my work, you can visit my  freelance portfolio  at graphicdesignportfolio.com where you’ll also find some helpful case studies. When you have the time, get in touch and we can set up a quick call to see if we’re a good fit for each other.

Thanks for reading,

✏ Experienced designer cover letter example

I’m a senior graphic designer with a decade of experience, and I’m as passionate about the work now as when I first started. I leap at the opportunity to solve difficult creative problems that result in helping brands grow and evolve. For this reason, I believe I’m a great fit for the Lead Graphic Designer position at [Company Name].

Having worked on countless design projects across print and digital — and with teams large and small — I’m confident I can lead [Company Name’s] design team to new heights. In my current role as Lead Designer at [Company Name] , I’ve had the opportunity to lead other designers in creating print and digital material through multiple ad campaigns. Our most recent efforts resulted in a 47% increase in conversions on our website. 

Design skills aside, I hold [Company Name] in high regard as an inclusive business that takes diversity seriously. I feel that the qualities of a great leader are humility and empathy, and I make a conscious effort to lead in this manner. I’m certain that my expertise can help [Company Name] become a better company, and [Company Name] can help me become a better individual.

I want to thank you for taking the time to read this, and I hope we get the chance to speak more about the opportunity.

How do you answer “Why should we hire you?” 

This notorious question is asked at nearly every  graphic design job interview  and for many designers early in their career, it can be a tough one to answer. Fortunately for you, if you followed the process outlined above, you’ve already set the stage for why the company should hire you. To top it off, all the research and thinking you did as part of the writing process is the material you’ll draw from when your great cover letter lands you an interview. 

Get hired in graphic design

The job search for the right graphic design job can be tumultuous. If there’s an edge you can give yourself that improves your chances of landing a position, by all means, go for it. Great cover letters can be one of those edges.

Likewise, if you’re on the hunt for a new graphic design role, a great place to start is the  Dribbble job board , where you can find the latest opportunities in graphic design and related fields. Dive in, find a job, and start practicing your cover letter writing skills today.

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Logo Designer Cover Letter Example

A Logo Designer is responsible for designing digital materials, including brochures and website graphics, and creating 2D images for companies to use as pictorial imagery for their brand. Logos assist as a brief reminder of a company’s values and vision. These images of companies are visual representations of their manufacturer. Websites and social media can be good resources for Logo Designers looking for other logos or graphic designs to inspire them.

If you desire a job, you must write an appealing cover letter. This article will help you visualize what a Logo Designer Cover letter Sample should look like and how to write your one.

• Cover Letters
• Art, Creative, & Design

Graphic and typographic symbols made by Logo Designers represent a brand or company on websites. They create design and content for all branding materials and help to build a strong market for the brand of the particular client. They as well create layouts for things like online demos, digital signage, and promotions online while working with basic instructions. Apart from that, they are also responsible for offering customers design solutions that are innovative and practical. The designer must have skills in designing tools, Photoshop, and illustrator.

What to Include in a Logo Designer Cover Letter?

Roles and responsibilities.

• Giving new design solutions that are innovative and practical.
• Create graphics, logos, and other designs by hand, either with software.
• Ensure each graphic’s colors and layouts are appropriate.
• Plan projects and define budget constraints.
• Working with the ideas of clients and managing their expectations.
• Keep up with the most recent advertising trends in sectors that are competitive and encourage the creation of unique creative branding projects.

Education & Skills

Logo designer skills:.

• Thorough understanding of the current internet media standards.
• Creating designs that are unique, simple, and memorable.
• Must be able to communicate clearly and answer questions to help clients.
• Working Knowledge of graphic design tools, photography, and Adobe Photoshop.
• Ability to Perform under time limitations.

Logo Designer Educational Qualifications:

• Bachelor of Fine Arts in 3D Design and Animation.
• Bachelor of Arts in Graphic Design or a relevant field.
• Professional Certifications in Web and Graphic Design.

Logo Designer Cover Letter Example (Text Version)

Dear Mr. /Mrs. /Ms.[Hiring Manager name],

I was inspired to submit my CV after seeing your advertisement on Social media *** for the Logo Designer position in your esteemed organization. I like to introduce myself as a strong candidate with formal education and a strong background in logo design. I have been working for more than six years as a Logo Designer. I’m confident that my experience and skills would be an asset to your team.

Throughout my professional career, I have developed skills utilizing the latest tools and am passionate about the interests of my clients. I’ve created memorable and eye-catching logos for software companies and related industries. Also, have good knowledge of Autodesk, Adobe, and 3D design techniques. I’ve included a few examples of previous work below. [Link to Portfolio]

Consider the following highlights from my qualifications:

• Quickly changed designs according to the client’s requirements.
• Developed and designed deliverables by approved concepts.
• Designed the primary logo for a new company.
• Created logos for various websites.
• Utilized various software and digital techniques.
• Presented design layout and proposal to the customer.

I also learned how to communicate with and collaborate with a large corporation. I’ve designed great new logos that have survived the test of time. I created a logo for a competition and finished in second place. I always aim to create designs that are simple and memorable. I am known to work quickly, produce high-quality work, and meet tight schedules.

I’m also familiar with marketing trends, so when I design a logo for you, it will benefit your brand now and in the future. I am confident that my skills and professional experience will be a valuable contribution to your company. I am interested to know more about the position and my qualifications.

Thank you for your time and consideration.

Sincerely, [Your name]

Read through our tips and tricks to stay at the top of the list and make your cover letter stand out.

• Your resume and cover letter should be proofread thoroughly and double-checked for errors.
• Your interest in the position takes advantage of this opportunity to demonstrate why you are a good fit for this position.
• Skills and qualities in designing programs – consider adding qualifications such as an expert at Adobe Photoshop.
• Strengths and knowledge description – you can consider statements such as excel for designing logos, brochures, and creating graphic images for social media and websites.

Our cover letter samples are an excellent resource for learning the complexities of writing a good Cover Letter. Get inspired by our Logo Designer Resume Samples .

Customize Logo Designer Cover Letter

Get hired faster with our free cover letter template designed to land you the perfect position.

Related Art, Creative, & Design Cover Letters

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Blog Graphic Design 20+ Creative Cover Letter Design Tips & Templates [2024]

20+ Creative Cover Letter Design Tips & Templates [2024]

Written by: Sara McGuire Jan 10, 2024

Are you looking to create a cover letter that will help your job application stand out? You’ve come to the right place.

Cover letters matter because they’re like your chance to say, “Hold up, there’s more to me than what’s on my resume!” They’re your first opportunity to show why you’re the ideal fit for the job and let your personality shine.

Ready to stand out from the job-hunting crowd? Browse and pick from Venngage’s dozens of cover letter templates that you can customize and have ready in no time!

Click to jump ahead :

What is a cover letter?

Cover letter design tips with examples & templates, what should a cover letter design include, how to design a cover letter, how to customize cover letter templates in venngage, 9 tips for writing your cover letter, frequently asked questions about cover letter.

A cover letter is a document sent with your resume to provide additional information about your skills and experience. It’s your opportunity to explain why you’re a good fit for the job you’re applying for and to highlight relevant qualifications. A cover letter should be concise, typically no longer than one page and should be tailored to the specific job and company you are applying to.

Crafting an effective cover letter involves not only strong content but also a professional design. In this section provides, I’ll be sharing some of my favorite tips, examples and templates to help you create a standout cover letter.

Click to jump ahead:

Professional cover letter templates

Simple cover letter templates, free cover letter templates, internship cover letter templates, creative cover letter templates, use a column layout to divide your cover letter into sections.

Typically, when you write a cover letter, you will include your contact information in the header or footer. But a visual cover letter offers you the opportunity to use a different page layout.

For example, you could put your contact information in a spinal column at the side of the page. To do this, simply divide your page into columns:

Take a look at how columns are used in the page layout for this cover letter template:

Include a personal logo to make your cover letter more memorable

For example, this cover letter template uses a logo created by putting the applicant’s initial inside a triangle. Simple and sleek:

Creating your own logo might seem like a big task. But it doesn’t have to be complicated. Your logo design could be as simple as a writing your name in a specific brand font , or combining your initial with an icon or shape.

Take some time to draft a few mock ups of your logo. What shapes and font style reflect your personality? Which designs are the most eye-catching and easy to use in other places?

You could use a logo in place of the headshot in this template. Or simply, include your photo:

Design Pro Tip : Use our photo replace feature to quickly add your own headshot to your cover letter. The Venngage online drag and drop editor lets you quickly upload your photo and drag it over the existing headshot. The tool will replace and resize for you.

Give your cover letter template a decorative border

This cover letter template uses an image of a map for the border. This could represent the applicant’s career path, their sense of adventure, or the places their experiences have taken them:

Design Pro Tip : Create a border using an image in Venngage’s online editor by placing a rectangle over the background image. If you would like your border to be see-through, simply adjust the opacity of the rectangle.

A border is a simple way to add some creativity to your cover letter, while still maintaining a more traditional design.

An easy and eye-catching approach is to use a background image for your border. Look for an image that reflects your skills, your hobbies or passions, or the industry you’re in or applying for. The meaning of the image can be literal or symbolic — that’s up to you!

Or instead of a border, try adding a footer or sidebar with an image, or in a solid color like this template:

Use up to three different font styles (but no more than that!)

This cover letter template uses an elegant font for the headers and a sans serif font for the body copy (for readability):

Here’s a design rule of thumb: use no more than three different font types in one design. If you use too many different fonts , your design can look cluttered.

Generally, it’s best to stick to:

• One font for headers
• One font for sub-headers
• One font for body text

For example, this cover letter template uses only two fonts: Poppins for the header and sub-headers, and Merriweather for the body text. By bolding certain headers and using a different brand color for other, the design has variation while still being cohesive:

Highlight your contact information using a bold footer

While a bright, bold header will help grab the attention of readers, a footer will help make sure your cover letter ends on an impressive note. A bold footer can also help highlight key information–like your contact information and availability.

Take a look at how the footer in this cover letter template mirrors the color in the header, while also emphasizing the applicant’s contact information:

Round out your cover letter design with an image

Look at how seamlessly the image at the bottom of this cover letter is incorporated into the design:

An image can add that final touch to your cover letter design. You can use an image to fill up empty space and to reinforce themes in your cover letter.

If you want to show off your creative chops, you could include a photo you’ve taken yourself, or a custom illustration. But when in doubt, you could incorporate a stock photo –as long as it isn’t too cheesy.

No matter what the image is, it’s important that you integrate it cohesively into your page design. That could mean using an image frame  to give your image a unique border shape, or using an image with a transparent background.

Add your signature to your cover letter template

Take a look at how this cover letter template incorporates a signature in the footer:

At this point, you may have noticed something that a lot of these cover letters have in common: they include a signature.

While including a signature isn’t a requirement, it can add another personal touch to your cover letter. Personal design touches will help your cover letter be more memorable.

Here’s a perfect example of a cover letter template you can use when applying for an internship or a co-op position:

If you’re applying for your first job as a student, chances are you won’t have much hands-on work experience. In this case, you can talk about your educational qualifications as well as different skills relevant to the job that you’ve obtained from your course work.

In your cover letter, you can also explain what you bring to the table — what you think is important to the job and will make you stand out from other candidates. Take this template as an example:

If you don’t have concrete numbers to back up your work experience, you can talk about what you value and learn from previous experience — as well as what your soft skills are and how they’ll help you in the job you’re applying for. 

Add a custom header that illustrates your personal brand

What impression do you want to make on readers of your cover letter? Do you want them to think you’re inventive and take risks? Do you want them to think you’re competent and reliable?

This header uses bright colors and icons to make Sophie seem creative and personable:

Design Pro Tip: Use our icon replace tool to quickly replace any icon in our templates. Click any template here to sign up for free and enter the editor. Then, click an icon to replace it with one of the thousands of icons in our library.

Similar to how you can use an image as a border, you can also create an image header.

When picking an image for your header, look for an image that isn’t too busy. Too much going on will distract from your header text — and the text is the most important part!

For example, this cover letter template uses a tranquil lake scene in the header to show off the applicant’s photography skills:

Or skip the image and separate your header text with a simple line:

Using a bold header is one way to make your job application stand out, so you don’t hear those dreaded words: “we’ll just keep your resume on file .”

You can also use our customizable  letterhead  templates to create unique headers.

Use icons to illustrate information like your experience, skills, or passions

Icons are simplified vector graphics used to represent concepts. They’re perfect for adding a bit of creativity to your cover letter design.

You can use icons in a number of ways to enhance your design, including:

• Drawing attention to section headers
• Creating your own custom logo or illustrations
• Emphasizing key points like your contact information
• Replacing bullet points in lists

“Using bullets points where applicable also help to make it a smooth read.”

– Brandon Thompson, Recruitment and Hiring Manager at  1-800-Got-Junk?

In this cover letter template, icons are used in the header to add a bit of color and illustrate the applicant’s experience:

Add an atypical border for a modern cover letter design

Generally speaking, it’s good to play it safe with your cover letter design. That being said, there are small design choices you can make that will have a big impact on your cover letter’s personality.

For example, you can use borders in unusual ways. A simple border used in a surprising way can make your cover letter design more interesting.

For example, instead of using a border around the edges of your page, you could use a border around one section, like the header. Take a look at how this cover letter template uses a strip of purple along the spinal column and crosses it with a border around the header:

A cover letter design should include the following elements:

• Contact Information : Include your name, address, phone number, and email address at the top of the letter.
• Employer’s Contact Information : Include the employer’s name, title, company and address, if known.
• Salutation : Address the letter to a specific person if possible (e.g., “Dear Mr. Smith”).
• Introduction : State the position you are applying for and where you found the job listing.
• Middle paragraphs : Highlight your relevant skills, experiences, and qualifications.
• Closing paragraph : Reiterate your interest in the position, thank the employer for considering your application, and express your desire for an interview.
• Closing : A formal closing phrase (e.g., “Sincerely”) followed by your signature (if submitting a hard copy) and typed name.
• Font and formatting : Use a professional and readable font (e.g., Times New Roman, Arial, or Calibri) in a size between 10 and 12 points. Maintain consistent margins and spacing, typically 1-inch margins and single-spaced text with a double space between paragraphs.
• Visual elements : Use minimalistic and clean design elements, such as a subtle color scheme or a simple border, to make the letter visually appealing without overwhelming the content.
• Header and contact information: At the top of your cover letter, include your name, address, phone number and email, as well as the date of your application.
• Salutation: Begin the letter by addressing the hiring manager by their name if it’s available or use a generic “Dear Hiring Manager” if you don’t know their name.
• Content: Start with an engaging opening paragraph that clearly mentions the job you’re applying for and how you found out about it. In the following paragraphs, concisely explain why you are a strong candidate for the position, focusing on your skills, qualifications and specific achievements that align with the job requirements. Express your enthusiasm for the role and the company throughout the content.
• Closing: In the closing paragraph, express your eagerness for an interview and thank the recipient for considering your application. Use a professional closing, such as “Sincerely” or “Best regards.”
• Proofreading and formatting: Before finalizing, carefully proofread your cover letter to ensure there are no grammar, spelling or punctuation errors. Maintain a clean, professional font and consistent formatting throughout the letter while keeping it to one page in length.

WATCH: Resume design tips

• Select a cover letter template from this post or from our templates library . You’ll be prompted to create a free account. Some of our templates are free, some require a small fee to use.
• You’ll enter Venngage’s drag and drop online editor. No design knowledge needed!
• Add your own text, including a header, description, body text and your contact information.
• Customize the color scheme , fonts , icons and images to fit your personal brand.
• Save your customized cover letter as a template for future job applications.
• Email or share a link to your cover letter within the editor.
• Upgrade to download your cover letter as a PDF.

Make sure your job application stands out. Keep reading for essential cover letter design tips…

While good design will help grab the attention of readers, your text is what will actually sell them on your qualifications.

If you met the recruiter in person, use the cover letter to get back in touch and show your interest in the position. Mention something memorable from your previous conversation to make your application stand out.

Now, onto the tips from the career experts. Here’s what they had to say on cover letter writing:

Keep your text concise

“Keep your cover letter concise, easy to skim and be sure to connect the dots as to why you meet the important qualifications.”

– Hannah Morgan, Job Search Strategist at CareerSherpa

Customize your cover letter for each company you apply to

“CUSTOMIZE YOUR LETTER TO THE COMPANY YOU’RE SENDING IT TO. Don’t just provide a list of your skills, or a few flattering paragraphs about your background. Tie your story to what the company cares about! If you’re not sure what the company cares about, go to their website. Read their About Us page. Try to figure out what they value (this is not hard – a lot of companies share their core values somewhere on their site). Pick which of those core values resonate most with you. Then, tailor your letter to those values. That is: how have you demonstrated that value in your career so far? How would your experience / skill set contribute to that value if you were to work at this company?”

– Claire Suellentrop, Co-Founder and Head of Marketing at Userlist

“Always personalize your cover letter. Explain what you have to offer and how exactly that connects with the vision/goals of the company.”

P.S: Not customizing your cover letter for each job application is probably the biggest cover letter mistake you can make as an applicant!

– Brandon Thompson, Recruitment and Hiring Manager at  1-800- Got -Junk?

Focus on communicating your career goals

“Spend more time explaining your goals/direction and your plan rather than listing off things like ‘good at multitasking and team work’. What is your focus and why do you want the role?”

– Emily Brown, Hiring Manager at Ledcor

Use creative copywriting techniques

“When hiring marketers, I look for creativity and powerful copywriting. Empathy…understand the role your prospective employer is hiring for and what good and bad (very important to have why you might not fit) ways you fit in.”

– Derric Haynie, CEO of Vulpine Interactive

Show you know a lot about the company you’re applying for

“Find a way to stand out and find a way to speak to the first person who will be reading your resume, either that’s a recruiter, HR manager or hiring manager. If you know who you’re writing the cover letter for, talk about why you are actually excited to work for that company. Talk more about the company than you do about yourself, and tie in a few reasons why you’e the right fit for the role. Reference recent news articles about the company, show that you’ve done your research, whatever you need to do to stand out beyond the copy and paste approach that everyone else is using. The information is available.”

– Martin Hauck, Head of Talent at  Coinsquare

Optimize your cover letter design for print

You probably already have a few ideas for creative cover letters buzzing around in your head. But before you race off to start your design, here are a few best practices to keep in mind.

If you’re planning on bringing your cover letter to an interview, make sure that your design will look as impressive in print as it does on screen.

Design your cover letter for standard letter paper

Make sure that the size dimensions of your cover letter template fit standard printer paper. Standard letter paper is 8.5 x 11 inches.

Export your cover letter in a high resolution

You don’t want your cover letter to print out blurry. In general, it’s a good idea to export your cover letter in 300 dpi resolution.

Venngage allows you to download your design in HD PNG or PDF formats. You can also check out this guide to learn how to edit PDFs .

Set bleed marks for your printer

If you want to get your cover letter printed professional, you may want to set bleed marks in your design. “Bleed” is the area around the outside of your cover letter that will be chopped off after printing.

If your cover letter design has a solid background color, or colors and images that touch the edge of the page, you should set bleed marks to indicate where the edge of the page is.

Why should you use a cover letter template?

In most cases, your cover letter is an employer’s first introduction to who you are — your personality, your qualifications, and your goals. A cover letter is a way to develop your own personal brand :

A professional cover letter helps you seem more legitimate to employers. And it is a great document to bring with you to an interview and to publish on your portfolio site .

Why do you need a cover letter template ? Well, you should be writing a different cover letter for each job application.

So, a cover letter template will give you a framework that you can adapt for different positions, and save you time doing so.

Now, let’s take a look at different types of cover letter templates you can customize using Venngage.

Before that, if your resume design could use a little makeover, take a peek at these easy-to-use infographic resumes or creative resume templates . They’re sure to add that extra flair and make your application stand out!

How long should a cover letter be?

A cover letter should be concise, typically no longer than one page. Ideally, it should be between 250 to 400 words, encompassing three to four paragraphs. This length ensures you provide enough detail about your qualifications and interest in the position without overwhelming the reader.

Do I need a unique cover letter for every job?

Yes, you should create a unique cover letter for every job you apply to. Tailoring your cover letter allows you to highlight specific skills and experiences relevant to the job, show your knowledge about the company and explain why you are a perfect fit for the position.

This personalized approach can significantly increase your chances of standing out to potential employers.

Now that you’re equipped with these cover letter design tips, it’s time to make your own!

More design guides to power your career growth: 20+ Infographic Resume Templates and Design Tips to Help You Land That Job

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25 Graphic Designer Cover Letter Samples & Guide in 2024

• Graphic Designer Cover Letter
• Graphic Designer Cover Letter Examples by Experience
• Graphic Designer Cover Letter Examples by Role
• Write Your Graphic Designer Cover Letter
• Graphic Designer FAQs

As a graphic designer, you know the importance of creating content that conveys the right message without sacrificing aesthetics. It’s why you choose every element meticulously, though users may never realize the effort you pour into every design. 

Long hours you spend on writing briefs, sketching concepts, and preparing presentations for clients, means you have less time for creating a  graphic designer resume . As much as you want your portfolio to be reason enough to hire you, you’ll also have to create a cover letter that’s equally stunning. 

Don’t despair—we’ll guide you through the application process, starting with five graphic designer cover letter examples. Use our tips and AI cover letter generator to make a cover letter , and even find a resume template to match.

Graphic Designer Cover Letter Example 

USE THIS TEMPLATE

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Block Format

Copy this text for your graphic designer cover letter!

123 Fictional Lane Bethel Park, PA 15241 (123) 456-7890

January 23, 2023

Christopher Nichols, Human Resources Director Children’s Museum of Pittsburgh 10 Children’s Way Pittsburgh, PA 15212

Dear Mr. Nichols:

My hunt for an impactful graphic design position led me to the Children’s Museum of Pittsburgh since you share my passion for partnering with others to combine skill with artistry and purpose with passion, resulting in designs that inspire kindness, creativity, and joy for people of all ages. As your graphic designer, I would successfully manage all design projects and produce creative content that will positively influence your visitors.

For the past 2 years, I have managed all graphic design projects with Millennial Marketing. I created brand materials, including a company-wide logo, social media posts, digital banners, advertisements, and website icons per the marketing team’s requirements and brand guidelines. Through my efforts, our conversion rate rose from 3.26 to 4.23 percent, and our social media engagement numbers doubled.

More than just measuring effectiveness, I believe graphic design should help others and impart positive emotions. As a user interface/graphic image designer with Funeral Directors Life, my role was centered around providing better funeral services for families. I used my digital production knowledge to create web-based content that was practical, straightforward, and easy to use with beautiful designs that resonated with people’s needs. After optimization, the client satisfaction rate rose by 38 percent, and the overall cost revenue ratio improved by 24 percent.

Great design is more than just metrics—it leaves an impact that cannot be quantified. My goal as your graphic designer is to create meaningful designs, manage creative projects, and oversee design materials to transform children’s education. Thank you for making a safe space for children to learn and grow in creativity and curiosity, and I look forward to discussing how I can help you in your mission.

Percival Blake

Enclosures: Resume Application Portfolio FBI fingerprint clearance PA Child Abuse (Act 33) clearance PA Criminal (Act 34) clearance

Why this cover letter works

• Find a value you and the company share. Whether it’s creating fun art that helps social justice causes or using designs to further company engagement, mentioning how you share an employer’s ideals is a winning strategy.
• Not all jobs will require more than your resume and portfolio, but you should always read the  graphic designer job description  thoroughly to confirm. Government organizations will require some form of security clearance even if you don’t work in a high-risk area, so take care to provide all necessary documentation.

Pair Your Cover Letter with a Matching Graphic Designer Resume

or download as PDF

Level up your cover letter game

Relax! We’ll do the heavy lifting to write your cover letter in seconds.

Graphic Design Student Cover Letter Example

Copy this text for your graphic design student cover letter!

123 Fictional Lane Pittsburgh, PA 15212 (123) 456-7890

May 21, 2024

Dear Ms. Clark:

When I first encountered Aventi’s video ad campaign created for Hewlett Packard (HP) as a freshman, I knew I had to apply to the company in the future. Now, as a third-year student in Fine Arts, I’m more than excited and qualified to apply for the part-time graphic designer position listed on your website. What intrigues me most about this opportunity is the ability to work for Silicon Valley’s top companies along with flexible hours.

During my creative designer internship at SPRITZ Marketing, I designed a new brochure for multiple clients that reached a total of 19,481 prospects on social media. Using my expertise in Photoshop, I also redesigned FDA-compliant product labels for a high-value client and helped them improve their positive ratings in product appearance by 34%.

My participation in the D&AD New Blood Awards further helped me demonstrate my web design skills in HTML, CSS, and InVision. My concept design for IMAX was included with 12 other winners and was presented in front of a 391-live audience during their annual announcement conference.

Before college, I also volunteered for the California Water Environment Association and revamped their existing website theme. Adding lighter and calmer tones, I crafted 3 themes using InDesign and Illustrator, all of which were used in their new website and 2 landing pages.

I am eager to work remotely and contribute approximately 12-28 hours per week, adapting seamlessly to your collaborative and fast-paced environment. I’ve also attached my portfolio along with an “Adobe Certified Professional in Visual Design Using Adobe Photoshop” certificate. Thank you for your consideration.

Krishi Desai

Enclosures: Resume Application Form Adobe Certified Professional in Visual Design Using Adobe Photoshop Certificate

• Then, detail the concept behind your project and the specific skills you put to work, whether digital design expertise, creating killer layouts, or something else relatable. Don’t forget to mention whether this was a personal project or a professional gig. And as you wrap up things, be clear about how many hours per week you can commit to this new role.

Graphic Design Internship Cover Letter Example

Copy this text for your graphic design internship cover letter!

123 Fictional Lane Carson, CA 90746 (123) 456-7890

Richard Thomas Dermalogica 123 Fictional Lane Carson, CA 90746

Dear Mr. Thomas:

I am writing to express my interest in the graphic design intern position at Dermalogica as advertised in The Carson Courier Newspaper. With a bachelor of Fine Arts from the University of Southern California and hands-on internship experience at the National Journal, I have cultivated a vibrant portfolio and extensive skill set.

During my 6-month internship at the National Journal, I demonstrated my ability to create impactful in-house marketing designs using Adobe Creative Suite that boosted the company’s monthly Facebook page traffic by 27%. I was further responsible for creating various designs such as the brand’s revamped logo, banners, and blog feature images.

Additionally, my participation in the 2022 Communication Arts Design Competition further proved my skills in CSS and HTML in front of 481 attendees. My home page design was judged by multiple industry leaders which led me to win the event. As a finalist, I was awarded the “CA 2022 Award of Excellence” and was invited to a panel discussion featuring the top 12 emerging graphic design students in California to talk about different tools required in modern-day design.

For a project at the University of Southern California, I learned about typography and applied it in a practical setting to promote a local NGO fundraiser. This led to a 19% increase in the amount of people who donated each month. The results of the project helped me secure an A+ grade, which I maintained towards the end of all semesters.

Thank you for considering my application. I look forward to hearing from you soon.

Jessica Moore

Enclosures: Resume Design Portfolio

• But why stop at academic pursuits when you could mention an internship you completed? It’s not a must, but it’s a pretty strategic way to signal to a prospective employer that you’ve already had a taste of the corporate vibe.

Graphic Design New Graduate Cover Letter Example

Copy this text for your graphic design new graduate cover letter!

123 Fictional Lane Lexington, KY 40507 (123) 456-7890

May 23, 2024

Benjamin Walsh Awesome Inc 123 Fictional Lane Lexington, KY 40507

Dear Mr. Walsh,

I am thrilled to apply for the graphic design externship offered within your innovative Team Alpha at Awesome Inc. Given my passion for graphic design and my track record of enhancing social media engagement through effective design strategies, I’m equipped with the skills to contribute meaningfully to your mission of nurturing the tech and startup ecosystem in Kentucky.

Previously, I volunteered for Upwork, where I successfully increased the company’s blog following by 931 in three months and achieved a 24% growth in their annual website traffic using smart design on Adobe Photoshop which catered to their target audience. I was also responsible for creating the firm’s first newsletter design which was subscribed by 228 people within one month.

I also participated in Lextran’s “Bus Stop Shelter Design Contest” where I competed against 32 local artists to present an original design. My design earned me the top prize at the contest and helped me win a $2,235+ cash prize. Leveraging Inkscape, I followed all the guidelines laid by the event’s organizers and even had my piece featured at the local bus stop.

While pursuing a degree in design at The College of Design School of Interiors at the University of Kentucky, I was assigned a term-end project to create key visuals for an upcoming charity drive. Using QuarkXPress, and GIMP, I created 6 designs which ended up being the drive’s primary poster images. These designs attracted a large crowd and improved monthly donation amounts by $1,397.

The opportunity to work with the Awesome Inc’s family is exciting as it aligns with my career objectives and passion for using design as a tool to engage and unite communities. I’m zealous about bringing my skills and enthusiasm to the team and can be reached by email to talk more about how I can contribute to this role.

Lily Carter

• Are they corporate, all business suits and boardroom meetings? If so, you’ll want to polish your language to scream professional. On the flip side, if they’re more laid back, it’s your cue to loosen up a bit—inject a bit of personality and fun into your cover letter, steering it from a snooze fest with an endless block of text that reads like a legal document.

Graphic Designer No Experience Cover Letter Example

Copy this text for your graphic designer no experience cover letter!

123 Fictional Avenue

Tucson, AZ 85701

(123) 456-7890

November 20, 2023

Tucson Lifestyle Magazine

123 Fictional Lane

Dear Mr. King:                                            

My earliest brush with Tucson Lifestyle Magazine was when our high school art class was assigned to analyze popular local media. Exploring your vibrant pages while sketching concepts, I became captivated by your compelling visual narratives and vowed to be part of the creative team behind those masterpieces. Today, as a graphic design student, the desire is stronger than ever, and I’m enthusiastic about the prospect of joining your company as a graphic design intern.

Having experience with image editing, vector graphics, and logo design, I’ve applied these skills in various contexts. As an intern at Tucson’s local startup, Desert Drones, I used image editing tools like Adobe Photoshop to prepare product images for their online and print catalog, making them stand out and increase sales by 21% over nine months.

For my final year school project, I also leveraged Adobe Illustrator to create vector graphics for a fictional brand, “Desert Delights.” This project showcased the importance and power of compelling visuals, as my design won the “Best Visual Narrative” award at our annual design exhibition.

I seized an opportunity during the recent Tucson Art Fest to offer logo design services to local startups. With keen attention to brand identity and market trends, I created unique and memorable logos that embodied each business’s essence. My designs were well-received, with one becoming a noteworthy symbol for its respective business.

Being a graphic design intern at Tucson Lifestyle Magazine aligns not just with my career aspirations but also with my passion for creating impactful visual stories. I would relish the opportunity to discuss further how my qualifications can be valuable to your team during an interview with you. Thank you for considering my application.

• See how Aaron recounts in example his deep dive into the potential employer’s publications. If possible, narrate your experience with the company’s proprietary tool. Either way, it highlights your familiarity with the company, signaling a potential solid fit.

Entry-Level Graphic Designer Cover Letter Example

Copy this text for your entry-level graphic designer cover letter!

Noah Walker Axis Portable Air 123 Fictional Lane Chandler, AZ 85226

Dear Mr. Walker:

Astounded by Axis Portable Air’s mission of controlling climate change with innovative solutions and rental equipment, I am applying with great enthusiasm for the entry-level graphic designer position. As someone who has grown up helping Chandler become a better city, I will be more than honored to begin my professional graphic design career at your company.

During my previous internship at Tallwave, I successfully created 43 vector illustrations and produced engaging content that grew the company’s social media followers by 16% within one quarter. My adept use of tools such as Canva and Affinity Designer equipped me with the skills to deliver high-quality graphics and layouts. This experience and my ability to manage multiple projects and collaborate effectively with teams, align perfectly with the responsibilities of the entry-level graphic designer role at Axis Portable Air.

While pursuing my degree as a sophomore at Santa Monica College, I was also elected as the leader for a design project where I directed 7 peers on CorelDRAW to create a total of 24 designs for the university’s annual entrepreneurial fair. As a result, 21 of our drafts were used in official printables like flyers and posters of the event. Further, 94% of all participants in the fair provided positive feedback for the event’s designs, as per the university’s online feedback portal.

I also presented my ability to handle PhotoPea in a volunteering stint at the Food for the Hungry relief organization. With the responsibility of creating daily social media designs, I boosted traffic on the organization’s Instagram page by 37% in three months. This caused 18% more people on average to inquire about the movement.

As a budding candidate, I am particularly drawn to Axis Portable Air for its climate control solutions and culture of teamwork. I am enthusiastic to bring fresh design solutions to your brand and talk about how I can help the company achieve its marketing objectives.

Enclosures: Resume

• If you are on the lighter side of professional experience, here’s a pro move: try speaking the company’s language and resonate with them on a personal level. You want to detail why you’re pumped to apply and align your past wins with their values. That screams, “Hey, we’re on the same wavelength here,” which, of course, boosts your appeal.

Associate Graphic Designer Cover Letter Example

Copy this text for your associate graphic designer cover letter!

123 Fictional Lane Charlotte, NC 28262 (123) 456-7890

Kevin Wright TekWissen 123 Fictional Lane Charlotte, NC 28262

Dear Mr. Wright:

I am writing to express my interest in the associate graphic designer position at TekWissen. Having honed my abilities in creating visually compelling deliverables that enhance brand identity and consumer engagement, I’m sure to contribute to the company’s mission of providing top-notch recruitment services.

My previous stint at ameriCARE included creating multiple vector designs to use on their official website. These vectors were made in InDesign and Illustrator and met the needs of the primary audience—senior citizens. Mainly used to visualize the steps to order the platform’s services, my designs allowed users to navigate and open an account 13 minutes quicker as per annual email feedback.

At North Carolina State University, I was guided by seniors to complete my 6-month internship. During this time, I was introduced to multiple designing tools such as Adobe Photoshop, Canva, and Sketch. I used all three to craft a total of 19 designs ranging from event posters to extracurricular activity banners. All designs received a positive rating from 97% of the faculty and seniors as per my internship assessment form.

I was a participant in the North Carolina State Fair’s graphic design competition. Here, I demonstrated my college theory skills and made a contemporary representation of the importance of DE&I (diversity, equity, and inclusion) initiatives in hiring processes. Receiving the second prize in the fair, I also networked with 6 industry professionals.

Collaboration has been a cornerstone of my career. With a strong passion for helping not just individuals but groups of people, I believe my experience is the best match for TekWissen. Thank you for considering my application. I’ve attached my letter of recommendation, resume, and internship assessment form with this cover letter, and hope to hear from you soon.

Mark Taylor

Enclosures: Resume Letter of Recommendation Internship Assessment Form

• Better yet, align your associate graphic designer cover letter experiences with the company’s mission. If they’re a recruitment firm, bring into focus design projects you tackled in HR or related fields. It’s about making those connections clear to show you bring not just talent but a relevant and impactful one.

Junior Graphic Design Cover Letter Example

Copy this text for your junior graphic design cover letter!

123 Fictional Lane Clearwater, FL 33756 (123) 456-7890

Kenneth Elwood Affinitiv 123 Fictional Lane Clearwater, FL 33756

Dear Mr. Elwood:

As an automotive enthusiast, I was thrilled to come across the junior graphic designer position at Affinitiv. My passion for the industry inspires me to apply to your company and help industry leaders expand their outreach using end-to-end marketing services.

My time as a junior graphic designer at Affirmative Technologies included working directly under senior designers who led projects. As a result, I created a total of 6 digital ad copies with HTML web elements which were used in several marketing campaigns and boosted the company’s quarterly organic traffic by 29%.

At VitaminMed, I was involved in providing multiple concepts on Figma for redesigning the company’s website which directly improved annual user engagement metrics by 37%. Being an intern, I took proactive leadership initiatives on Trello to increase my department’s daily output and helped other interns produce an average of 2 extra creatives daily.

While pursuing my bachelor in Fine Arts at Florida State University, I undertook a project to use Adobe Creative Suite and present 4 self-created innovative designs at the Museum of Fine Arts. These designs grabbed the attention of 53 tourists and were acclaimed by university teachers. I am eager to bring my combination of creative talent and strategic thinking to the team, furthering your mission to produce exceptional results. The inclusive culture and flexible work environment you offer resonate with my professional values.

Thank you for considering my application. I yearn to discuss how my skills in multiple design tools can help Affinitiv maintain its reputation as the largest automotive marketing agency.

Daniel Wood

Enclosures: Resume Application

• You want to spill the bean on what hooks you to the hiring company at the outset. Is it their killer branding, mission, or the way they seem to read your mind with their designs? The body should take the hiring manager on a tour of your past projects or work experiences. Then, wrap up your cover letter by circling back to the spark—remind them why you are so pumped to jump on board and the fresh energy and vision you’re ready to bring to the team.

Graphic Designer with Experience Cover Letter Example

Copy this text for your graphic designer with experience cover letter!

123 Fictional Lane New York, NY 10001 (123) 456-7890

Jack Thompson CaaStle 123 Fictional Lane New York, NY 10001

Dear Mr. Thompson,

The mission of CaaStle to empower e-commerce all over the world has intrigued me ever since its inception. I believe my extensive experience in graphic design will prove to be extremely useful in helping your company drive its mission forward with branded visuals and reach more fast-paced fashion brands.

As a senior graphic designer at Button, I was responsible for creating eye-catching visuals using Adobe Fresco for 9 social media handles and blog feature images. These designs helped 4 clients improve their monthly organic traffic by a minimum of 26% within one year. I also handled all event-based visuals requested by clients for their landing pages.

While working for Hiro Systems as a product designer, I took charge of revamping the company’s website and catering to the target audience. Using HTML, CSS, and Illustrator, I worked with 3 other team members to craft a new code-based website design. This revamp was highly successful and boosted the firm’s annual positive customer experience ratings by 49%.

My tenure at Catalyst helped me improve my digital report design skills. I leveraged multiple tools like CorelDRAW Graphics Suite and Tableau to innovate 3 new report layouts. These layouts helped 8 companies navigate the data they needed 14 minutes quicker and improved quarterly client satisfaction rates by 11%. Assisting product managers, I even created 2 concept designs for the platform’s custom dashboard features.

I’m eager to talk more about how I can fulfill this role better than any other candidate. Please let me know when you’re available to schedule an interview.

Thank you for your consideration,

Ruby Turner

Enclosures: Resume Application Portfolio

• Did your newsletter layout skyrocket subscriber engagement? Or did your website redesigns boost traffic through the roof? These are the feats you want to narrate with finesses (ideally backed up by numbers), transforming your piece into something magnetic.

Senior Graphic Designer Cover Letter Example

Copy this text for your senior graphic designer cover letter!

123 Fictional Lane Dublin, OH 43002 (123) 456-7890

Kylene Swonguer, Senior Manager & HR Business Partner Bread Financial 3095 Loyalty Circle Columbus, OH 43219

Dear Ms. Swonguer:

Similar to your mission, I believe in simple designs, kindness, and serving others. As a graphic designer with 9 years of experience, I know how to collaborate with diverse teams to create innovative designs that ensure customer satisfaction and achieve marketing goals. I would love to work with Bread Financial to provide creative direction on print and digital media deliverables.

Most recently, as a senior graphic designer with Starbucks, I collaborated with a group of design teams to generate creative concepts per Starbucks’ branding and strategy. I applied multidisciplinary business approaches and design principles to manage multiple creative projects as the lead designer. My designs and strategies resulted in an overall 9 percent decrease in customer acquisition costs and an 18 percent increase in search traffic.

Earlier, as the lead designer with HyPier Haunts, I helped their growing brand with a high level of variety and creativity for independent and large-scale products. There, I created numerous projects, including several photography essays, a complete branding revamp on all merchandise, and multiple advertising and social media campaigns, including several video series. By the time I left, I had boosted the cost revenue ratio to 60 percent, increased social media engagement by 23 percent, and increased the number of new customers by 17 percent.

Everywhere I have worked, I have aimed to initiate positive change through successful, encouraging designs and innovative leadership. As your senior graphic designer, I will lead projects that will further your brand and meet your marketing goals. I look forward to meeting and discussing more with you about how my experience can be part of creating tech-inspired financial solutions that are easy, empowering, and flexible.

Rory Blumenthal

Enclosures: Resume Application Official transcript Portfolio

• Build a bridge as soon as possible. Maybe you’ve used the company’s products, or maybe you’ve always loved its creative approach to design, or like Rory, you may share similar values.
• If you can, find numbers relating to sales, marketing, or customer service. Choose metrics that apply to the position you’re seeking, and make sure they align with your future employer’s goals. 

Creative Graphic Design Cover Letter Example

Copy this text for your creative graphic design cover letter!

123 Fictional Lane Rockville, MD 20850 (123) 456-7890

Megan Lewis Links Global USA 123 Fictional Lane Rockville, MD 20850

Dear Ms. Lewis:

Experienced candidate eager to apply at Links Global USA for the creative graphic designer position. With a total of four years of experience in the field, I am confident in my ability to contribute effectively to your team. My career is highlighted by consistent success in creating engaging, user-centered design solutions for various platforms and purposes, including significant projects in the mobile app domain and innovative web layouts.

In my past designer role At Merck & Co, I honed my skills in Figma, and other design tools, executing web design projects that improved the average time spent on the company’s website by 2.7 minutes. My tenure also included designing visually compelling graphics that aligned with current marketing strategies and helped the company revamp its entire website and increase online medicinal sales by 32% within one year.

While working for Jacobs, a sustainability company, I was responsible for ideating their official ad creatives which were used in 9 events across the U.S. These ad creatives were also used in the company’s pitch deck presentation for 2 funding rounds and helped them secure a total of $84K+ in investments.

My professional journey started in a junior designing role at Speridian Technologies, emphasizing creating digital materials that aligned with the organization’s marketing strategy. I was responsible for turning complex ideas into easy-to-understand creatives and illustrations that eventually led to a 56% uplift in the company’s landing page traffic.

I am particularly drawn to this opportunity at Links Global USA because of your commitment to providing high-quality consultation services. I am enthusiastic about bringing my unique blend of creativity, design expertise, and technology skills to your team. Thank you.

Felix Becker

• Skip the bland part where you simply state your duties and brag about the ad creatives you’ve made. That’s old news for resumes. Instead, dive deep and flaunt the quantified outcomes your interventions fostered. Did your design bump up web traffic or online sales? Whichever your wins, they are better backed up with real numbers.

Upwork Graphic Design Cover Letter Example

Copy this text for your upwork graphic design cover letter!

123 Fictional Lane San Francisco, CA 94107 (123) 456-7890

Clark O’Brien Upwork 123 Fictional Lane San Francisco, CA 94107

Dear Mr. O’Brien:

With an extensive background in graphic design and experience working for multiple industry-leading brands, I am eager to bring my unique blend of digital skills, color theory, and attention to detail to Upwork. As a freelancer, I am motivated to apply at Upwork—a platform known for supporting and fostering freelance growth worldwide.

During my previous job at GAP, I led a variety of projects ranging from landing page redesigns to the creation of daily social media content. My work allowed the company to witness an average user experience improvement of 12% in annual feedback forms. Using Adobe Creative Suite for crafting social media post designs, my contribution led to a further 34% boost in 3 of GAP’s social media platform followers.

As a former freelance graphic designer working for Babylist, I single-handedly crafted web designs and helped the company create its first-ever brand theme. My work was used in revamping the official website and my new theme colors received a 97% positive rating from the average visitor.

In my role as a junior designer at Isadora, I learned advanced editing in designing tools such as Figma and Sketch. My 2-year long tenure at the digital marketing agency involved creating eye-catching designs for 3 clients simultaneously. I also maintained an average approval rating of 84% for all designs and kept rework at a minimum.

Enclosed is my resume and 2 letters of recommendation for your review. I am excited to further discuss how I can support your platform.

Sophie Roberts

Enclosures: Resume Application 2 letters of recommendation

• But hey, don’t stop at experiences. Throw in any relevant document you’ve tucked away, including letters of recommendation. These golden additions do more than just add credibility to your claims—serving as evidence of your past success, they show your potential boss you’re not just all talk.

Communications Graphic Designer Cover Letter Example

Copy this text for your communications graphic designer cover letter!

123 Fictional Lane Pasadena, CA 91101 (123) 456-7890

Xu Jian ACCO Engineered Systems 123 Fictional Lane Pasadena, CA 91101

Dear Mr. Jian:

I’ve been amazed by ACCO Engineered Systems ever since it provided mechanical solutions to the SoFi Stadium in 2020. As a graduate of Fine Arts, I find the company’s attention to design in central plants and the layout style of VRF systems extremely fascinating.

As someone who’s been a former graphic design specialist at Architectural Resources Group in California, I understand the need to produce innovative designs for tall structures better than anyone else. My stint at this company included ideating a total of 17 contemporary style and layout drafts for multiple projects. All of these designs gained at least 94% satisfaction from the end client and maintained the firm’s reputation as a top-notch provider of architectural services.

During my freelance communications and graphic design tenure at Spokeo, I was trusted with 4 design projects. Here, I demonstrated my ability to produce high-quality visual content and follow brand consistency with the help of Adobe Creative Suite. By creating the organization’s new logo and daily social media posts, I increased their organic traffic on various platforms by an average of 28% within six months.

Further, my role as a graphic designer at Vroman’s Bookstore allowed me to collaborate extensively with the marketing team to improve awareness of the bookstore in the state. By designing multiple printables digitally using Illustrator and InDesign, my team increased the store’s foot traffic by 31% during spring and summer breaks. I also designed the store’s first “Volunteer for the Generation of Tomorrow” poster which led to a 13% uptick in monthly volunteers.

I appreciate your consideration. Please let me know your preferred time to schedule an interview for further discussion.

• See how Emma ties her background in architecture into her piece, knowing it will hit close to home for a hiring manager at ACCO. It’s not just about mentioning past gigs but also illustrating how they fit the new role. Again, mention the tangible outcomes your efforts have facilitated in the past.

Graphic Designer Art Director Cover Letter Example

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123 Fictional Lane San Francisco, CA 94103 (123) 456-7890

Sarah Garcia Adobe 123 Fictional Lane San Francisco, CA 94103

Dear Ms. Garcia:

From the very moment I created my first personal art piece, I knew designing wasn’t just an everyday hobby but my passion. With my current set of experience and skills, I believe I’m more than capable of handling all the responsibilities of a graphic designer/art director as mentioned in the job description, and helping Adobe create marvelous products that allow creative minds worldwide to innovate fresh designs.

Currently, as a senior graphic designer at Covered Digital Marketing agency, I’ve improved brand outreach for 3 clients by 42% by refining old designs and using modern-day style art across all social media platforms. My biggest achievement in the agency so far has been boosting a high-value client’s organic traffic by 29% using contemporary style art that resonated with the target audience.

I also worked at The Kickin’ Crab as a junior graphic designer and created the company’s first digital logo while helping the marketing craft 23 vector designs for the official website. Additionally, I also created storefront banners that reflected the brand’s theme while attracting locals.

While pursuing my art degree at California College of Art, I was elected by 13 professors to lead a group project. In collaboration with 9 peers, I leveraged Adobe After Effects to create an original promotional video for the university which garnered a total of 46,251 views on multiple platforms.

With a proven track record of designing high-quality assets for digital and social platforms, I aim to use my expertise in Adobe’s creative tools and craft impeccable designs that fulfill your company’s goal of creating revolutionary tech products.

Jonathan Kim

• Create a timeline of your excellence in the field right from the early days. For example, did your designs pull in eyeball-popping views, rev up website traffic, or amplify the brand’s outreach? Such are the golden nuggets that will propel your graphic designer art director cover letter ahead of the competition.

Graphic Designer and Social Media Coordinator Cover Letter Example

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123 Fictional Lane Shipshewana, IN 46565 (123) 456-7890

Lucas Parks Blue Gate Hospitality 123 Fictional Lane Shipshewana, IN 46565

Dear Mr. Parks,

As a social media enthusiast, I couldn’t be any happier than to join a company where I can use design to spread the word about delicious food. Hence, it’s with complete excitement that I apply to the Blue Gate restaurant.

At Big C Lumber, I successfully managed all of the company’s social media handles and grew quarterly followers by an average of 29%. I was also responsible for ideating multiple email campaign layout designs which boosted the brand’s click-through rates by 1.9%. All of these designs met the company’s value statements and maintained its reputation as the locality’s top construction material provider.

My tenure at Country Inn and Suites By Radisson involved creating various designs to use on the official website. These included room illustrations, mock-up website pages, and an easy-to-use interface, which eventually led to an 18% increase in online bookings on the website. I used my proficiency in Adobe Illustrator and Photoshop to ensure that all designs met the company’s requirements.

Being a graphic design intern at Yoder Department Store helped me instill a strong sense of organization and multitasking by following instructions from senior designers. I was part of an e-commerce listing project wherein I optimized currently placed product images to be more realistic. These directly increased customer satisfaction rates by 19%, with 74% of all customers reporting that the actual product met all expectations as shown on the store’s images.

Having a good amount of designing experience in various industries has allowed me to understand nuances in consumer behavior on social media and how one should align content to meet their demands. I’m eager to bring my creativity and dedication to your company and contribute to the continued success and online growth of Blue Gate Hospitality.

Nicole Johnson

Enclosures: Resume Letter of recommendation

• Sprinkling in some achievements goes a long way to give the recruiter a taste of what you bring to the table. As for the conclusion, let that enthusiasm of yours shine through—like you can’t wait to join the team. That kind of energy is contagious and exactly what will stick in the hiring manager’s mind.

T-Shirt Graphic Design Cover Letter Example

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123 Fictional Lane Hoboken, NJ 07030 (123) 456-7890

Daisy Phillips RSVLTS 123 Fictional Lane Hoboken, NJ 07030

Dear Ms. Phillips,

I’ve always admired the artists behind printed T-shirts from a tender age. It’s now with great honor and passion that I apply for the position of a t-shirt graphic designer at RSVLTS, as advertised on your careers page. With a bachelor’s degree in Fine Arts, I am confident in my ability to contribute to your team’s creative endeavors and enhance your brand’s presence in the e-commerce apparel market.

Previously, I’ve been a part of Jake & Ed’s where I was responsible for creating 11 t-shirt designs for their latest sport lineup. This also included developing unique color palettes to pair t-shirts with popular track pants. Using CorelDRAW and Inkscape for crafting designs, I optimized print files for screen printing, meeting the firm’s quality standards and aesthetic appeal.

As a graphic designer for David’s Clothing, I was tasked with making 14 product images for the brand’s online store. While not directly involved in t-shirt design, I attended 6 workshops where the company’s art directors explained how they used tools like Adobe Creative Cloud to design fashionable clothes for all age groups.

My experience in designing began with Varn Wood Products. Fascinated by their mission of providing detailed woodcuts, I applied to be a junior graphic designer and helped the business create its first website with a branded theme using HTML5. Consequently, 86% of visitors within the first quarter provided positive ratings for the website’s design which allowed the firm to visually showcase their list of offerings online.

Working at RSVLTS would be no short of an amazing feat to achieve while learning more from your team of senior designers. I look forward to discussing this exciting opportunity with you.

• As long as your t-shirt graphic designer cover letter is oozing with enthusiasm, has sprinkled in a bit of your related experience, and shows your eagerness to learn, hit that send button with confidence.

Motion Graphic Designer Cover Letter Example

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123 Fictional Lane New York, NY 10013 (123) 456-7890

Cameron Bennett Personio 123 Fictional Lane New York, NY 10013

Dear Mr. Bennett,

While pursuing my degree in Fine Arts, I came across a business student group project at the university annual fair which showed the challenges human resource teams face and provided actionable solutions to tackle them. From that moment, I’ve always hoped to work for a company that simplifies HR tasks and I’m more than glad to have the opportunity to apply at Personio as a motion graphic designer.

My professional journey at Boost Insurance helped me display my skills in creating high-quality motion graphics using Blender and Mocha Pro. By crafting 4 motion graphics for the main website, I helped the company grow its average visitor experience ratings by 37% within one quarter. My low-code designs also improved monthly website performance metrics by 22%.

As a video editor for Click Therapeutics, I leveraged tools like Adobe After Effects and Premiere Pro to create short-form content for patients worldwide. These included prevention, cure, and best practice topics. A total of 2,591 patients in a company survey poll stated that they heavily benefited from these tutorials and were able to incorporate all the information provided into their daily lifestyles.

During my experience at Torii, I was handed the duty of creating the platform’s first dashboard design. Using Adobe Photoshop, I crafted a dashboard theme that aligned with the brand’s existing palette along with multiple website concepts. The founders added my designs to pitch decks and successfully raised $1.2M+ within two funding rounds.

As someone who’s drawn very closely to motion graphics and the designing industry, I’m ready to apply my current set of skills at Personio and help provide more user-friendly HR services with astounding motion visuals. I am eager to hear a positive response from you soon.

Grace Evans

• As the plot of your cover letter thickens, frame each of your job experiences as a milestone, spotlighting the variety of skills you’ve mastered along the way. Think about that stunning ad campaign or those bland images turned into compelling narratives. For the cherry on top, flaunt your expertise with leading-edge tools like Blender, Mocha Pro, and Adobe After Effects to prove you’re the design wizard they need for their next projects.

Self-Taught Graphic Designer Cover Letter Example

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123 Fictional Lane New York, NY 10016 (123) 456-7890

Sienna Hall Airship 123 Fictional Lane New York, NY 10016

Dear Ms. Hall,

Looking at the range of bespoke solutions available at Airship, I feel excited to have the opportunity to work with a team that prioritizes customer app satisfaction. My skills as an animator are sure to help your company increase its offerings and provide even better technical design support for mobile applications.

At Titmouse, I achieved a 96% approval rate on animation sequences using Blender and leveraged Adobe Animate for 2D tasks, demonstrating my capability to produce engaging content. Furthermore, my proficiency with Adobe Creative Suite helped me craft creative map designs for 14 animated shows.

I also worked for MaestroQA as a motion graphic designer to create 7 Adobe After Effects-based layouts for real-time QA reporting dashboards. This helped companies gain 84% of all actionable data using customer insights. It was also used by consumer-centric brands to track an average of 4 KPIs throughout one year.

My past experience as a junior role at Ordergroove involved me designing 62% of the company’s website’s theme and format. However, my journey in design and animation began when I first enrolled in the “Complete Blender Creator: Learn 3D Modeling for Beginners” course on Udemy. Since then, I’ve completed 36 learning hours with other courses and seminars on design and started training on tools such as Adobe Creative Cloud.

My portfolio of 3D animations containing show trailers and marketing demos showcases a track record of enhancing motion graphics with creative flair and technical skill. I’m aiming to apply my skills at Airship to further enhance the experience of mobile app users across the world.

Jake Russell

Enclosures: Resume; Portfolio Complete Blender Creator Learn 3D Modeling for Beginners Certification

• Then, tuck in those certificates from all the courses, workshops, and online classes you’ve completed. These are your badges of honor and go a long way to ramp up the credibility of your self-taught graphic designer cover letter.

Logo Graphic Designer Cover Letter Example

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123 Fictional Lane San Francisco, CA 94105 (123) 456-7890

Matthew Walker Braintrust 123 Fictional Lane San Francisco, CA 94105

As I apply for the logo designer position at Braintrust, it is with utmost respect I hold for the company’s mission of making the hiring process easy. I am eager to contribute to your team and innovate logo designs that are memorable.

With 4 years of experience in graphic and logo design in my previous tenure at Brandastic, I am prepared to use color theory and my skills in CorelDRAW to present fresh ideas. While working for Brandastic, I created 6 new website concepts and revamped logos for 3 clients, which went on to receive a minimum of 96% positive feedback from their customers.

At SeedX, my expertise in leveraging Adobe Photoshop allowed me to deliver branded designs for social media posts and websites. This intrinsically boosted organic search traffic for 7 clients by an average of 21%.

During my junior graphic designer tenure at LikeSocialBiz, I maintained an average concept approval rate of 92%. My work on digital illustrations, focused on logo creation on Wacom Cintiq, was given a 4.8/5 rating by 2 clients.

I am truly drawn to Braintrust’s commitment to AI-powered solutions for expediting hiring and its innovative approach to connecting talent with leading enterprises. I’ve enclosed all related documents with this cover letter and am looking forward to the opportunity to discuss how my background fits with your team’s needs.

George Ivey

• Whether you’ve got mad skills with CorelDRAW, Adobe Photoshop, or Wacom Cintiq, throw every pertinent software you’re familiar with into the mix. But don’t just mention them. Dive into the nitty-gritty of the amazing designs you’ve brought to life with those tools. Even go ahead and share how those killer logos left your clients jaw-dropped and beaming with satisfaction.

Graphic Design Coordinator Cover Letter Example

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123 Fictional Lane Pittsburgh, PA 15260 (123) 456-7890

Kristin Fisher University of Pittsburgh 123 Fictional Lane Pittsburgh, PA 15260

Dear Ms. Fisher:

When I first viewed the opening for a graphic design coordinator at the University of Pittsburgh, I knew I had to apply since my skills and experience match the university’s requirements. Additionally, my role as an alumni further drives me to assist the college I’ve graduated from.

During my tenure at Adda Coffee & Tea House, I successfully maintained aesthetic consistency across numerous marketing materials on Illustrator, directly contributing to increased foot traffic of 34% within six months. My role involved close collaboration with various teams to design impactful marketing video assets and graphical content, which improved social media engagement metrics by 11%.

My internship at Tal&Bert further included the daily duties of creating website designs for the brand on Canva. Using templates and original ideas, I submitted 14 SEO-centric designs which all led to a 27% uptick in their monthly website traffic.

I am particularly excited about the opportunity at the university since I’ve also been a former winner of the annual College of General Studies—Logo Design Contest. My unique design created on Adobe Photoshop for a hypothetical brand followed all the participation regulations while attracting the attention of 23 teachers and 4 judges

With design as my main passion, I am eager to bring my background in creating engaging, brand-consistent design content to the university and grow your online visibility. I look forward to the possibility of discussing my application with you further.

Enclosures: Resume Portfolio

• So, why not weave a little of that magic into your piece? Recall any past interactions you’ve had with the hiring company such as a past event, party, trade fair, or seminar—these are your golden tickets. But again, don’t just aim to impress. Show how those moments shaped, inspired, or even pushed you to chase this exact opportunity.

Web and Graphic Designer Cover Letter Example

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Benjamin Morris E-PAGA 123 Fictional Lane Rockville, MD 20850

Dear Mr. Morris:

In a time where management and consultation services have become essential for businesses, I am excited to bring my web and graphic designing skills to E-PAGA and support its mission of helping companies retain talent for years.

During my tenure at XenonPrime, I used Colors to develop unique color palettes and help 6 major clients come up with a brand theme that reflected their core values. These color palettes were also used as a free offering during demo sessions, helping the agency onboard 24% more clients each quarter.

While working for TechHouseMedia, my contribution to ideating various custom web designs with the help of Adobe Creative Suite, HTML, and CSS allowed the company to improve its client satisfaction rates by 7% within two months. Working directly under the co-founder, I assisted in multiple projects and produced an average of 3 designs every day.

As a junior web designer at The Tumi Store, I crafted 11 infographics which were placed on the official website and labeled different travel bags for a variety of budget options. My role in using design elements to convey complex product information in an engaging manner reduced the annual cart abandonment rate by 8%.

An opportunity to bring my expertise to E-PAGA and collaborate with your team to drive successful web design projects while staying ahead of industry trends would be an honor. I am looking forward to the possibility of contributing to your esteemed instructional design. Thank you for considering my application. I look forward to the possibility of discussing this exciting opportunity with you.

Daniel Curtis

• If the ad’s playing coy with the desired specific skills, it’s your cue to whip out your varied experiences to serve them a little taste of your design talents. Don’t be shy about tossing in some hard-hitting numbers—they have this superpower of making your success stories come to life.

Social Media Graphic Designer Cover Letter Example

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Luke Morgan SAP 123 Fictional Lane New York, NY 10001

Dear Mr. Morgan:

I am writing to express my keen interest in the social media graphic designer position available on SAP’s career page. With my bachelor of Fine Arts from New York University and a social media-focused career journey, I am confident in my ability to contribute effectively to your global marketing team.

At present, my role at Share Local Media involves designing daily social media posts and captions to interact with both customers and prospects. My greatest achievement is creating an Instagram carousel post on Canva which helped the brand attract 238K+ views within one week. This post single-handedly boosted sales for the month by 19%.

During my tenure at Permutive, I handled designing social media ads for 7 clients and ensured that every graphic maintained aestheticism on different devices. Leveraging Adobe Photoshop, I also crafted testimonial designs for 2 Fortune 500 firms, meeting all brand guidelines and themes.

As a social media coordinator at Quiq, I conceived a campaign to create awareness of improving consumer experience. Designing all the graphics for the campaign myself, I helped the company identify 27% more targeted leads, 16% of which turned into repeat customers within seven months.

My career has been dedicated to leveraging innovative graphic design tools and creativity to grow brand visibility on global platforms and joining SAP will open the door for me to support its mission of providing state-of-the-art software solutions while growing professionally. Thank you for your consideration.

• Then, for each role you rocked, shine a spotlight on how your graphic designs turned heads but amped up those all-important metrics for the companies you’ve worked with. Stick to this game plan, and you’re not just crafting a social media graphic designer cover letter but your ticket to standing out and getting hired.

Visual Designer Cover Letter Example

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Hannah Richter Google 123 Fictional Lane San Francisco, CA 94105

Dear Ms. Richter:

I’ve always been fascinated by Google’s ability to provide millions of users with the search results they need simultaneously. Hence, it is with great pleasure that I apply for the vacant visual designer role with a vision to further cement the reputation of your brand.

At Hasbro, I led multiple visual design projects that reduced customer support inquiries by 19% by leveraging design tools to improve online conversion rates and organic search traffic, demonstrating my capacity to contribute positively to Google’s user experience goals.

While working for Harness, I led visual design projects which lowered the number of customer complaints due to the lack of user-friendliness in the official website by 17%. Working alongside managers and engineers, I leveraged Figma to share my ideated designs which further cut down design-to-development handoff mishaps by 32%.

My tenure at Duetto further refined my skills in motion graphics, web design, and user research. Handling tasks directly given by C-level executives, I took control of Illustration and Sketch to overhaul the organization’s website. Adding more branded color schemes and a quick navigation layout, I reduced annual website issue reports by 48% while improving customer satisfaction by 13%.

As a junior visual designer at Nylas, I created clear, user-friendly icons and symbols on Adobe Photoshop for the platform’s official application. This influenced 64% of all demo users to subscribe to monthly services, as per annual survey data.

I’ve attached my resume along with my cover letter and hope to hear a positive response from your end soon.

Liam Hughes

• Take your time to craft an engaging intro—you want it to come across as a friendly handshake, warm and inviting. Your mission? To catch the hiring manager’s eye (and heart) with your objective for the role. Perhaps, spell out how you’re set to overhaul their platform’s layout and vibe with your creative arsenal. And remember, few other things sing quite like showcasing the positive ripples your designs trigger among customers.

Graphic Design Specialist Cover Letter Example

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123 Fictional Lane Shopiere, WI 53525 (123) 456-7890

Ryan Wengel, Vice President of Marketing Geronimo Hospitality Group 525 3rd St #100 Beloit, WI 53511

Dear Mr. Wengel:

Based on your numerous awards, the Geronimo Hospitality group has a solid reputation in the hospitality industry. Moreover, you’ve created a memorable customer experience at all your locations, which is always my goal as a graphic designer. I’m ready to use my 4 years of design and management experience to help you continue to attract the best customers and generate more revenue.

Partnership was key while I was the lead graphic design specialist at BookBush Press. Primarily, I worked with the marketing and editorial teams to design illustrations and cover art. Throughout development, I reviewed illustrations from junior designers and approved them with the authors and applicable external teams. I reviewed each illustration according to design principles, quality standards, and client expectations. Because of my meticulous review process with the relevant parties, 100 percent of designs were approved, and 87 percent of projects were delivered before the deadline.

Currently, as the marketing and graphic design specialist at George Mason University, I design print and electronic marketing products to boost brand awareness and engagement. However, I recognized a need for more personal content, so I turned to photography and videography. My “Life at George Mason University” video series had a 3-percent conversion rate, and by the end of 2021, I had more than doubled our followers on Instagram and Twitter, resulting in an 11-percent rise in prospective student applications.

Graphic design is nothing without a strong vision to improve the customer experience. I am motivated by modern designs that are practical and innovative but also functional and fun, and I know that Geronimo Hospitality Group would be the ideal place for me to grow as a designer and leader. Thank you for reviewing my portfolio; I’m eager to discuss how we might push the limits of hospitality together to create a better customer experience at all your locations.

Marguerite Justine

• Use strong words to convey what you’ve done and how you plan to help your future employer. It might take a few tries, so don’t be afraid of rewrites.
• Marguerite focuses on a large-scale skill (partnership/management) and a targeted set of skills (photography/videography). In doing so, she shows her capability on both a large and small scale while also demonstrating her dedication to all projects.
• You don’t always have to include the biggest components of the job ad; sometimes, targeting a preferred qualification can give you an edge. 

Freelance Graphic Designer Cover Letter Example

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123 Fictional Avenue Portland, OR 97201 (123) 456-7890

Samuel Hall Columbia Sportswear 123 Fictional Lane Portland, OR 97201

Dear Mr. Hall:

Attracted to the thrilling and dynamic world of graphic design since my art school days, I found the fusion of aesthetics, creativity, and market appeal an irresistible career path. The journey has been fulfilling, laden with vivid colors and unique creations, and today, I’m excited to apply for the freelance graphic designer position at Columbia Sportswear.

As a freelance graphic designer for Wildfang, I had the privilege of applying my skills in typography, photo editing, and vector graphics to various marketing materials. I leveraged tools like Adobe Creative Suite to execute designs resonating with the brand’s target audience. During a seven-month campaign, I consistently exceeded client expectations, enhancing typography readability by 19% and improving photo editing processes, resulting in a 14% decrease in project turnaround speed.

Subsequently, I collaborated with Powell’s Books, another Portland icon, to revamp their visual branding. Here, my emphasis on vector graphics resulted in a unique and memorable logo, contributing to an impressive upsurge in brand recognition and a 12% increase in online sales.

My freelance journey led me to multiple collaboration opportunities with numerous Portland businesses, from start-ups to well-established companies. These experiences honed my agility in seamlessly adopting different brand guidelines and effectively communicating visual narratives, always keeping audience engagement at the forefront.

I understand the importance of providing high-impact visual solutions tailored to specific products and target audiences. My keen eye for detail and ability to deliver fresh, compelling designs align with Columbia Sportswear’s commitment to quality and style. Thank you for considering my application; I’m eager to discuss further how my skills can contribute to bringing your company’s creative vision to life.

Isla Martinez

• Did you increase the social media engagement for your most recent client via eye-catching designs? Or do you recount when your visually appealing infographics improved a client’s website traffic by, say, 23%? Whatever your quantified wins, don’t hesitate to highlight them in your freelance graphic designer cover letter.

Edit a matching graphic designer resume

Making your resume  gets a whole lot easier when the  resume format  and template are already done for you. There’s no reason in the world that both your graphic designer cover letter and resume can’t shine! You can start editing this resume and be on your way. 

Graphic Designer Resume

Need a resume to pair with your graphic designer cover letter?

3 Tips for Writing a Stellar Graphic Designer Cover Letter

Writing an outstanding graphic designer cover letter isn’t unlike designing content for your clients; stay true to your purpose, include the right details, and hit the right tone. Follow our guide to craft a stunning graphic designer cover letter one step at a time.

Step 1: Understand the organization and its needs

Every design you make has a message and purpose. Your cover letter also has a message and purpose—to explain why you’re the best fit for the role and to land a job. 

Proving you’re the best fit includes demonstrating you understand your employer’s mission, vision, and values. To do that, research is required. Analyze the  graphic designer job listing  for company information, and look up the company’s website to study its history and recent news.

If you’re struggling to understand what the company wants, try framing its values as questions: a company’s promise to “promote clients by creating custom marketing materials” becomes “can  you  promote clients by creating custom marketing materials?” Do this to any requirements or statements in the job listing you’re uncertain about, and weave your answers into your cover letter. 

Step 2: Get detailed about a couple of successes

No one likes a copycat, so your graphic designer cover letter can’t simply be another version of your resume. Just like your portfolio, your cover letter and resume should be separate entities that show off a variety of your talents. 

Even though your resume and your cover letter can include the same experiences, each one achieves different goals. Think of your  graphic design resume  as a series of snapshots, capturing some of your best career moments. On the flip side, your cover letter is a home video that shows individual moments in great detail, creating a profound story.

Still stuck? Take a closer look at this sample from one of our graphic designer cover letters to spark some ideas.

This example stays focused on one goal or talent (photography/videography). Although the candidate could have just focused on responsibilities, they focus instead on  how  their efforts helped the company.

Step 3: Win with your tone & message

Now, it’s time to breathe life into your graphic designer cover letter; it shouldn’t read like a book report. Instead, it should draw the reader in, enticing them to learn more.

To accomplish that, you need to have a professional tone. This is no casual conversation (save your LOLs and TTYLs for your best buds), but nor should you be archaically formal. Choose active verbs and strong nouns that are vibrant but appropriate in a business setting.

Professionalism alone, however, won’t engage readers. Once you’ve nailed the professional part, try to make your content read like a narrative. It doesn’t need to be poetry, but it should encourage the reader to linger. Entwine your purpose, your message, and the company’s story into a cohesive unit that sounds engaging and interesting.

Once you’ve nailed the professional part, try to make your content read like a narrative.

After you’ve completed your cover letter, condense it to a page. Then, it’s back to the drawing board for one last step: revision. Just as no design is perfect from the first sketch, no cover letter is complete without editing. Ask some colleagues to review it so they can catch minor errors you may have missed.

Then, all you need to do is hit submit and start dreaming of your future!

The Handy Outline for Your Graphic Designer Cover Letter

Writing anything from scratch is difficult, but it’s even more challenging when there’s a job at stake. But with a good structure to follow, you can breathe easy as our outline will help you choose what to include and how to include it, so you can worry less and write better.

How to start a graphic designer cover letter

Your contact info:  Don’t make finding your contact information difficult. Assuming you’re using a template, fill in your email, number, and address (city and state) at the top of your graphic designer cover letter. Also, include your LinkedIn profile if you have room since many employers require it.

Date:  It’s a huge help to employers (just think of all the cover letters they have to sort through). Plus, a date can help you keep track of when you applied for the job. So, jot down the date after the address. 

Inside address:  Include the company’s address even if you’re not sending your letter via post. This inclusion, known as the inside address, immediately informs the employer you’ve researched their company and you’ve tailored your cover letter accordingly. 

Can’t find an address? Start by scanning their job description, application, and website. If there’s nothing there, try a quick Google search or look at LinkedIn, Glassdoor, and Facebook. One of those options should yield a usable address, or at the very least, a city and state. 

Christopher Nichols Human Resources Director, Children’s Museum of Pittsburgh 10 Children’s Way Pittsburgh, PA 15212

Greeting:  Every word in your cover letter must have significance, including the greeting (also known as the salutation). But don’t sweat it too much—stick to the tried-and-true “Dear Ms./Mr. Lastname:” to make a good impression.

Many cover letters skip the name, but a personalized greeting gets the reader’s attention and makes them feel valued. We all like to be addressed by name, so do your utmost to address the hiring manager specifically. Start looking at the job description and company website before venturing into Google, LinkedIn, and Glassdoor. 

If you still can’t find anything, either address the head professional (such as the Human Resources Director), or the entire graphic design team (“Dear Graphic Design Team”). 

How to write your graphic designer cover letter

Body:  The body of your graphic designer cover letter should be only three to four paragraphs long, leaving room for white space between. Each paragraph needs to convey your interest, unique qualifications, and enthusiasm for future contact. 

Opening paragraph:  An excellent design catches and holds someone’s attention, and your opening paragraph should do likewise. A boring start can be the difference between getting in or getting tossed in the bin. The key to a great opener is quality, not shock factor, unlike this opening paragraph: 

WOW! That’s exactly what you’re going to think when you see my work. As a graphic designer with 3 years of experience, I’ve done it all, from brochures, ads, social media posts, logos, and far more. I love making clients say, “You’re the best!” and creating content that stuns, amazes, and excites.

This is spot-on if you want to sound like a bad car salesperson, but it’ll turn employers away with its over-eager tone, lack of relevant details, and too-casual manner. Your cover letter opener should be professional and polite while providing evidence you’re the right fit for the job, such as this example:

Immediately, the employer can tell the candidate knows about the company, they share a common goal, and they have experience.

Paragraphs 2-3:  Each paragraph needs to back your opening statements, but don’t fall into the trap of waxing poetic about your work. You have a limited amount of space and time to catch their attention. 

Instead, focus each paragraph on one accomplishment, requirement, or credential. This will allow you room to elaborate, and it narrows your options, making your cover letter more of a highlight reel than a biography (which your employer will thank you for). 

Each paragraph should be a mini-story unto itself, giving an example of how you have met your previous company’s needs and should thus inspire this company to hire you. It’s more than doable to offer up your experience without being dull or overwhelming: 

This gives context for the position and establishes the requirements expected of the candidate. Moreover, the candidate explains in detail how they met those requirements and created positive change.

Although writing these paragraphs can be intimidating, don’t worry about perfection the first time. Just like your sketches, all you need to do is start; revise them later as needed.

Closing paragraph:  Many cover letters end with a hasty and vague close because the candidate feels there’s nothing left to say. Thus, employers read many boring closing paragraphs like this: 

I have experience in graphic design and am passionate about creating art with a purpose. I know I can do good work for you if you will let me. Thank you for reading my cover letter, and please consider me for this position.

Nothing in this paragraph says anything significant about you or the company; instead, it could be from any number of candidates, and it comes off as both desperate and uninspired. Remember this is your chance to solidify your attributes before they review your portfolio and resume, so don’t waste it.

Trust us when we say that closers don’t have to be difficult. Instead, briefly sum up how your goals and experience will help the company’s mission. Then, end with a call to action regarding further contact. This example resolves the conversation politely but enthusiastically with a strong call to action: 

Signature:  End on a good note with a professional “thank you” if you haven’t already said so in the closing paragraph. Then use a polite closing statement with your real name (no nicknames). 

Enclosure(s):  This section is often forgotten, but it’s vital for graphic designers since it lists all the documents you’re sending to your employer. This includes your resume, the job application, and your portfolio among other things (check the job ad for any additional requirements). It reminds employers that more follows while also giving them a de facto checklist to ensure you’ve followed instructions.

Cover letter format for a graphic designer

As a graphic designer, you may be really excited about using one of our cover letter templates above; however, if you’re looking for a basic business letter, you can use this template for your graphic design cover letter. 

If you decide a business-style letter is for you, we’ll drop some formatting tips below this template.

Graphic Design Cover Letter

Cover letter formatting tips for a graphic designer

• Leave your name out of your address (save it for the signature instead). 
• Write out the full date with the month, day, and year, eg. January 5, 2023.
• Each part of the address should be on a new line and double-spaced between the inside address and greeting.
• If the company you’re applying at is more casual and artsy, you can get away with a comma after the greeting.
• Single-space your cover letter throughout but double-space between paragraphs. 
• If you’re presenting hard copies of your graphic designer cover letter, quadruple space to allow room for your signature in blue/black ink. 
• Use the singular or plural form of “enclosure” depending on how many things you’re enclosing. (Don’t forget to enclose your design portfolio!)

Is Your Graphic Designer Resume Just as Awesome?

Congratulations, you’re done with your cover letter! But that doesn’t mean you’re done quite yet. Along with finishing your portfolio, job application, and cover letter, you need to submit a resume. 

It may be tempting just to submit any old resume since you’re applying for multiple graphic designer jobs that likely have similar requirements. But even if the  job skills  and roles are similar, that doesn’t mean you should hand in whatever you have on hand.

Like a generic cover letter, a generic resume won’t win you any points with future employers. Every document you submit needs to be tailored, updated, and polished so you can make a positive impact before you meet your employer face to face. 

But you’re not alone. Our  resume builder  features unique AI-powered advice to help create your graphic designer resume from a template like this one—by the way, you can edit this one right now if you like. 

Graphic Design Specialist Resume

Need a resume to pair with your AP English teacher cover letter?

Or, you can upload your current resume to see what improvements you can make as you take inspiration from our free  graphic designer resume examples .

No matter what you need, let BeamJobs give you a helping hand so you can design a bright future!

We strongly recommend that you dig deep and try your best to find it. Attention to detail is crucial in graphic design, so going the extra mile will convey to the employer that you care and will go out of your way to make an impression. Check LinkedIn, the company website, and the job description carefully. However, if you really can’t find the name, you can use “Dear Hiring Manager” or “Dear [Company] Team.”

You can use this to your advantage and highlight your fresh look at the industry instead. Talk about your career goals, transferable skills (such as knowing how to communicate with stakeholders), and your love of design. Include a portfolio to underscore your skills.

As a graphic designer, you will likely work with a group of creatives in a rather dynamic workplace. This often gives you some leeway, but let the job description be your guide, as well as the company mission—if it’s all serious business, follow its lead. If the company sounds casual, you can adjust your tone to match, but always keep it a little more professional; if you’re not sure whether something is okay to say, it’s best to skip it.

21 Upwork Cover Letter For Logo Design (Check OUT)

Every graphic designer should have a stellar cover letter to accompany their resume. What makes this list of sample Upwork cover letters for logo design special? ​ These cover letters for logo design examples not only show off your design skills but also prove you can work well within a team.

Table of Contents

Upwork Cover Letter For Logo Design 1

Dear [Client’s Name],

I have had the pleasure of working with a diverse range of clients, from small startups to well-established companies like [mention a relevant company if possible]. My portfolio encompasses a variety of design projects, including corporate logos, branding materials, and T-shirt designs.

I am particularly drawn to your company’s innovative approach and unique offerings in the industry. I believe that my design skills and creative insights could contribute positively to your branding efforts. I am committed to delivering high-quality work that exceeds your expectations and helps your brand stand out in the market.

I would welcome the opportunity to discuss your project further and learn more about your specific requirements. Please feel free to reach out to me at your convenience to schedule a consultation or to request additional portfolio samples.

Crafting a winning cover letter is key to landing your dream job. Take a look at our Upwork cover letter sample for web developers to learn how to create an effective letter that stands out from the rest.” – Check out the sample cover letter on Upwork cover letter sample for web developers .

Upwork Cover Letter For Logo Design 2

I hope this message finds you well. My name is [Your Name], and I am a seasoned logo designer with over 10 years of experience in the field. I was excited to come across your project listing on Upwork, and I am confident that my skills and expertise make me a perfect fit for your project.

Throughout my career, I have had the privilege of working with a diverse range of clients, helping them create logos that are not only visually appealing but also resonate with their target audience. I take pride in my ability to understand a brand’s identity and translate it into a compelling visual representation.

Please let me know if you have any questions or if there are specific aspects of the project you would like to discuss further. I am available at your convenience for a consultation or to provide additional portfolio samples.

Upwork Cover Letter For Logo Design 3

I hope this message finds you well. My name is [Your Name], and I am a seasoned graphic designer with 11 years of experience in logo design. I am excited about the opportunity to work with you on creating a unique and memorable logo that captures the essence of your brand.

Throughout my career, I have had the privilege of working with clients from all over the world, helping them stand out from the crowd with logos that tell their brand’s story. One of my recent projects was creating a logo for a website called “The Best Sandwich,” where I designed a sandwich-shaped logo that instantly conveys the site’s focus.

Thank you for considering my application. I am looking forward to the possibility of working with you on this exciting project.

Upwork Cover Letter For Logo Design 4

I have attached some samples of my previous work for your review. I believe that my experience and knowledge make me well-suited for your project, and I am confident that I can deliver a logo that exceeds your expectations.

Thank you for taking the time to review my cover letter and samples. I look forward to the possibility of working with you on this project.

Upwork Cover Letter For Logo Design 5

I am excited to apply for the logo design position you have posted. With four years of experience in logo design, including internships at DesignSeeds and positions at three other companies, most recently Perch Design, I am confident in my ability to bring your vision to life.

I am eager to learn more about your company and the vision you have for your logo. I am confident that my skills and experience make me a great fit for this project, and I look forward to the opportunity to work with you.

Creating a compelling portfolio and cover letter is essential for graphic designers looking to secure work on Upwork. To get started, take a look at our Upwork cover letter sample for graphic designers and learn how to showcase your skills and experience.” – Learn more by checking out our Upwork cover letter sample for graphic designers .

Upwork Cover Letter For Logo Design 6

I take pride in my ability to understand my client’s business and target audience, which allows me to create logos that not only look great but also effectively communicate the brand’s message. I believe that my deep understanding of design principles, combined with my strong communication skills, make me a valuable asset to any logo design project.

Best regards, [Your Name]

Upwork Cover Letter For Logo Design 7

I am excited to apply for the logo design project you have posted. With over 5 years of experience in graphic design, I have had the opportunity to work with clients from around the world, creating logos for businesses of all sizes.

Thank you for considering my application. I look forward to the possibility of working with you.

As a creative freelancer, your logo represents your unique brand and sets you apart from the competition. Follow our guide on how to make a good logo for creative freelancers and learn how to create a design that captures the essence of your business.” – Learn more on how to make a good logo for creative freelancers .

Upwork Cover Letter For Logo Design 8

I have received positive feedback from clients, who have described me as responsive, easy to work with, and delivering high-quality designs. I would love the opportunity to bring my skills and experience to your project.

Upwork Cover Letter For Logo Design 9

I am passionate about staying up-to-date with marketing trends, ensuring that the logos I create are not only visually appealing but also effective in helping to market your brand. I believe that a logo should be an asset that can be used to promote your brand today and in the future.

Upwork Cover Letter For Logo Design 10

I’m [Name], and I’ve been crafting logos for the past [duration]. Your project caught my eye because [insert reason why you’re interested in this particular job or client, such as admiration for their brand or alignment with your design style].

Working with clients can be challenging, but building strong relationships is essential for long-term success as a freelance designer. Check out our tips for stress-free freelance design clients and learn how to manage client expectations while maintaining a positive working relationship.” – Learn more by checking out our tips for stress-free freelance design clients .

Upwork Cover Letter For Logo Design 11

I hope this message finds you well. I came across your job post for a logo designer and felt compelled to reach out. My name is [Your Name], and I’ve been working in graphic design for over 8 years, with a focus on creating impactful logos for businesses like yours.

Upwork Cover Letter For Logo Design 12

I hope this message finds you well. My name is [Your Name], and I’m a graphic designer with over 10 years of experience specializing in logos, designs, and branding. Throughout my career, I’ve had the opportunity to work with a diverse range of clients and projects, both in-house and freelance.

Thank you for considering my application. I look forward to the possibility of working together.

Upwork Cover Letter For Logo Design 13

One of the projects I’m particularly proud of is the logo design for my own company, which demonstrates my ability to create impactful and memorable designs. Additionally, I’ve worked on several other logo projects, including [mention 2 or 3 specific projects].

Upwork Cover Letter For Logo Design 14

I hope this message finds you well. My name is [Your Name], and I’m an experienced graphic designer with a passion for creating impactful logos.

I’m excited about the opportunity to collaborate with you on your logo design project. You can find examples of my work in my portfolio [website link], and I’ve also attached some samples below for your convenience.

Upwork Cover Letter For Logo Design 15

Dear Hiring Manager,

You can view samples of my work in my portfolio: [Link]. I am also more than willing to provide additional examples upon request.

Sincerely, [Your Name]

Upwork Cover Letter For Logo Design 16

Thank you for considering my application. I am eager to bring my expertise to your project and look forward to the possibility of working together in the near future.

Warm regards,

Upwork Cover Letter For Logo Design 17

Collaborating with a freelance web developer can be a great way to bring your design ideas to life, but it’s important to watch out for red flags. Take a look at our guide on signs your freelance web developer needs to be fired and learn how to spot warning signs before they become major issues.” – Learn more on signs your freelance web developer needs to be fired .

Upwork Cover Letter For Logo Design 18

I am excited to express my interest in the logo design job. With over 7 years of experience as a creative graphic designer, I have successfully crafted diverse logos across various industries.

Thank you for considering my application. I look forward to the opportunity to work together.

Upwork Cover Letter For Logo Design 19

I am a dedicated logo designer committed to ensuring clients’ satisfaction with their experience and, of course, their final logo design. I am thrilled about the opportunity to collaborate with you on your logo design project!

I am ready to start working and look forward to discussing the project further.

Upwork Cover Letter For Logo Design 20

As a seasoned graphic designer with over 12 years of experience, I have had the privilege of collaborating with companies across various industries, including software, health, wellness, and food. I specialize in crafting logos that leave a lasting impression while aligning seamlessly with brand identities.

[Add links to your portfolio]

Upwork Cover Letter For Logo Design 21

With over a decade of professional experience in logo design, I bring a deep passion for creativity and an unwavering commitment to excellence. My keen eye for detail ensures that every logo I create is visually striking and adaptable to any size or format.

Currently, I am collaborating with a large non-profit organization to craft their new logo. I am excited about the possibility of bringing this same level of dedication to your project. If you are interested, I would be happy to share samples from my portfolio.

Final Thought

Absolutely, the Upwork Cover Letter for Logo Design serves as your introduction to potential clients, showcasing your skills, experience, and personality. Personalizing the letter and expressing genuine interest in the client’s project can significantly increase your chances of being noticed and hired.

Additionally, including your portfolio allows clients to see your work firsthand, further reinforcing your qualifications. It’s essential to make a strong impression from the start to stand out in a competitive marketplace like Upwork.

Further Reading

Graphics Designer Cover Letter : This website offers helpful tips and sample cover letters for graphics designers looking to land work on Upwork. Check it out at https://jobsson.com/graphics-designer-cover-letter/ .

Upwork Cover Letter : This website offers a comprehensive guide to writing effective Upwork cover letters, with tips and examples for a variety of freelance jobs. Check it out at https://ebizfacts.com/upwork-cover-letter/ .

How do I write a cover letter for Upwork?

To write a cover letter for Upwork, you should start by researching the client and their job posting to understand their needs and requirements. Then, craft a letter that highlights your relevant skills and experience, and make sure to address the client’s specific needs.

What should I include in my Upwork cover letter?

How long should my upwork cover letter be.

Your Upwork cover letter should be concise and to the point, typically no more than one page in length. Be sure to focus on the client’s needs and how you can fulfill them, rather than on your own qualifications.

What are some tips for writing an effective Upwork cover letter?

Can i use a template for my upwork cover letter, what is the meaning of a logo.

A logo is a visual representation of your brand. It’s the first thing people see, and it’s the thing that sticks with them after you’ve left. A good logo can help you stand out from competitors, and also create brand recognition and trust.

How Do I Write A Great Cover Letter For My Logo Design Proposal On Upwork?

How long should my cover letter be.

Your cover letter should be shorter than a traditional one-page resume or CV. You only need to highlight your most important skills and demonstrate that you have a good understanding of the client’s needs in order to convince them you’re qualified for their project. Don’t feel like you have to cram everything into one paragraph you can break up paragraphs by using bullet points when necessary.

What format should my Upwork cover letter take?

It’s best if you write your Upwork cover letter as if it were an email from someone who has already worked at Upwork before (e.g., “Hi [Client Name],”). This way, it doesn’t look like just another template-generated piece of text that is not directly related.

What Is The Difference Between Single- And Multi-Concept Logos?

What’s the difference between a logo and branding.

Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.

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Cover Letter Design: 5+ Tips & Examples for Success

In This Guide:

Cover letter templates, why does design matter for a cover letter, what needs to go into my cover letter design, our favorite cover letter designs, frequently asked questions, cover letter design is about nailing the basics.

Quick Answer: The design of your cover letter matters as much as the content. Recruiters are under immense pressure to filter through all the applications they receive, so design can make the difference in terms of standing out. Optimize your header, update links, choose colors scheme thoughtfully, think how it looks on paper, be consistent with the design of your resume, and always keep a cover letter to a single page.

Recruiters go through hundreds of resumes and cover letters each day.

This means the key to getting hired is making it through their initial scanning methods.

This scanning involves checking the basics , and one of the most basic parts of your cover letter is how you design it.

The design you choose can help you stand out, direct the recruiter’s attention, and leave a lasting impression. What is there to consider when designing your cover letter?

Keep on reading below to find out!

Upload & Check Your Resume

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

Check out these cover letter examples from 50+ different job titles to inspire your own writing.

Much like with your resume design , it all comes down to impression. Recruiters are under severe pressure to sort through all of the applications that come across their desks as quickly as possible.

This means it’s important to create an immediate impression.

One of the best ways to create an impression on someone who is on auto-pilot is to cause disruption.

You want to catch the recruiter’s attention, give them something that makes them pause and hold your application for an extra second, something that holds their eye and centers them. “Hold on, this one looks good”.

That’s what you’re going for.

Design choices are an excellent way to accomplish this.

Optimize your header

If you’re including a cover letter on top of your resume, your header will be the first thing the recruiter looks at . Think about what information recruiters want from your resume header. They want to find your name, contact information, and spot anything that individualizes your application.

This means your name should be the largest font of all text in your cover letter, and there should be clear sections dedicated to your contact information.

You can personalize your header by introducing a color scheme and resume headline .

Take a look at Marcellus’ header on his network engineer’s resume to see all of this in action.

Be sure to update any links you’re including in your cover letter as time goes on.

While we all know to update the body of your cover letter and ensure it’s specialized to each position you’re applying for, you may forget to update your contact information and header.

Ensure you’re including a professional email address and update your voicemail, too.

Think about your color scheme

As mentioned, the color you use in your cover letter can draw attention and convey personality. While I wouldn’t recommend using color in the main body of your cover letter, it can be used to accent essential sections. For example, your title can be included in color.

The key number is three. One color for main headings, one color for your body (I’d recommend one shade lighter than your main headings), and an accent color to highlight the important stuff.

When Pavel was applying for a job with Booking.com, he matched his resume colors to Booking’s famous blue.

Using photos

Beyond simply including a photo of yourself, including a photo of a personal logo can help a cover letter stand out.

Not only does this allow you to use photographs to your advantage in states where personal photographs are prohibited, but it’s also professional.

This is especially true for freelancers. You can go on to include personal photographs in your resume thereafter.

How does it look on paper?

Part of the design process is thinking about how your cover letter looks from beginning to finished product. This means checking how your design translates across different mediums.

Are your colors as vibrant in print as they were in design?

Is your font legible when printed out, can you read it without having to zoom in?

You never know what format the recruiter will request your application to be sent in, so you should ensure you’re putting your best foot forward every time.

Tip: Using different resume paper styles can add to the individuality of your application and cover letter!

Be consistent

Remember, your cover letter is the icing on the cake of your resume. They should compliment one another.

This doesn’t mean your cover letter should be designed in the exact same way as your resume, in fact, in most cases it shouldn’t be.

But, they should lie in the same design family. One great feature of Enhancv’s resume builder is the ability to write your cover letter and choose from the same great template, color, and text styles.

You can have a resume and cover letter that go hand-in-hand.

1. Default Cover Letter

The default cover letter design was our first, and we’ve never stopped loving it. It’s perfect for matching the Enhancv resume design you all know and love, and is functional for everything a cover letter should accomplish.

With the bold typeface, simple sections, and sleek backgrounds, the default cover letter is perfect for every job from entry-level all the way to executive.

2. Compact cover letter

Much like our compact resume template, the compact cover letter is direct and to-the-point. It can be used to give a quick introduction to the recruiter and further direct them to your resume where they can comb through the fine details.

This type of cover letter is perfect for when you’ve already been referred to a job and have already introduced yourself, or when for seasonal work.

3. Modern cover letter

The modern cover letter is the perfect middle-point between the compact and default cover letters. Each section is downsized to provide more room for the body of your cover letter, while still leaving room for your personal photo or logo.

This is perfect for applying to high-level senior roles where great detail of your prior accomplishments and desire to work for the organization is needed.

Why is the cover letter important?

Most jobs require you to submit a cover letter with your resume and application. A cover letter is important because it directly speaks to the employer, showing them why you’re the right fit for the job.

In this one-page cover letter, you can cover your main skills and achievements, your relevant experience to the position you’re applying for, and any other information that shows that you’re passionate about the role.

What font should you use in your cover letter?

Your cover letter should always be written in a standard, easy-to-read font like Times New Roman or Arial. It should be 12pt or slightly bigger.

Your cover letter is not the place to experiment with fun new fonts. It’s best to keep it professional.

Who should you address the cover letter to?

We recommend that you try to find the actual hiring manager’s name before defaulting to the “Dear Hiring Manager” line.

Check the job description first to see if they’ve listed the hiring manager’s name.

If their name isn’t there, you can do some research on LinkedIn to see if you can find the hiring manager there. Otherwise, you can call or email the company to ask them who you should address your cover letter to.

If neither is an option, it’s acceptable to address the cover letter as: “Dear Hiring Manager”.

Can a cover letter be two pages?

No, you should always keep a cover letter to one page. Hiring managers read a ton of job applications. They only have time to read one-page cover letters. If you make it two, they likely won’t read it.

Can a cover letter have bullet points?"?

Yes! Bullet points are a great way to organize your thoughts in a cover letter.

The entire cover letter shouldn’t be written with bullet points, but some parts of it can be. For example, when highlighting your accomplishments, you can list them off with bullet points to make a bigger impact.

Can a cover letter be an email?

Short answer, it doesn’t matter. Unless the hiring manager specifically said how they want the cover letter sent, you can either attach it to the email or write it as the body of the email. Up to you!

Should you sign your cover letter?

If you’re sending your cover letter over the computer, you don’t need to include a formal signature. Instead, use a professional sounding sign off, like “Sincerely”, and then type your full name underneath.

How should you export your cover letter?

Exporting your cover letter as a PDF is the best option. You’ll have confidence that your cover letter format won’t change, no matter what computer or browser the hiring manager is reading it from.

With your cover letter, it comes down to the basics. Make sure to provide enough space to the essential information you’re including by sectioning off your header where you can include your name and contact details.

Stick to three simple colors to direct attention, detail, and highlight important elements. You should ensure to match your cover letter to your resume so the recruiter gets you in one cohesive package.

Using Enhancv , you can pick the background, template, font, colors, and more to personalize both your resume and cover letter in this fashion. No need to worry about margins and spacing, we’ve got that covered!

Match your cover letter to your resume perfectly by using Enhancv’s resume builder . You can choose customizable resume templates that suit your style. Looking for inspiration on what to write? We have resume examples covering hundreds of different job roles.

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General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Published: April 17, 2024

Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read.

My answer isn't very popular: "Sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.

The truth is, you can't really predict on a case-by-case basis — and you're better safe than sorry. For the most part, having a cover letter will give you an upper hand in ways your resume doesn't.

It allows you to show off your writing skills, provide details that you couldn't fit on your resume, demonstrate your passion, and show your willingness to put in as much time and effort as possible.

If you’ve ever rolled your eyes or balked at an application that required a cover letter, this guide is for you. I’ll go over how to write a cover letter and provide cover letter templates to help you perfect your own.

General Cover Letter

An general cover letter, sometimes called an application letter, is a written document addressed to an employer by a job applicant, explaining why they're interested in and qualified for an open position. More commonly known as a cover letter, this document can come in the form of an email, MS Word document, or similar application template offered by the employer.

Seems fairly basic, right? Cover letters can hold different levels of importance to an employer depending on your industry and the job you're applying for.

49% of recruiters say sending a cover letter along with your resume boosts your chance of landing the role.

If you do plan to write a cover letter, keep in mind there are certain qualities it should have that are not included in the definition above.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

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Click this link to access this resource at any time.

How to Write a General Cover Letter

Job searching can be tedious and timely, so you may find yourself applying for dozens of jobs in the process.

To make this process simpler, I find that having a general cover letter that you can easily tweak to fit different job openings is a game changer. 

Here's how to write a general cover letter so that you don't to keep writing a new one from scratch with every application. 

1. Write Your Heading 

Your heading should always include your name and contact information. For years, it was also common to include your physical address and that of the recipient, but nowadays, it may not always be necessary. 

"I used to always include my physical address and that of my employer, but I stopped after realizing it takes up so much room and just feels archaic," says HubSpot blogger Erica Santiago.

She says, "I've never gotten any mail sent to my home from prospective jobs, and I've never had to mail my application. So, I just include my city and state in my heading, especially if the job posting explicitly states the company wants some based in a specific region." 

So, should you include the company's address in your cover letter?

"This is probably odd, but I always include the company's address because I like to think it shows I did my research," Santiago says. "I've sent probably over 100 cover letters in my life, and I eventually found myself at HubSpot, so I have to be doing something right (laughs)." 

If you think physical addresses are taking up too much space in your cover letter, then consider omitting them. I'll touch on contact information again later. 

2. Greet the recipient 

Avoid "To whom it may concern" if possible. I find that greeting the recipient that way gives the impression that you didn't take the time to research who you should be addressing. 

Instead, try to look up the name of the hiring manager or recruiter. Doing so shows attention to detail and care—qualities employers love to see. 

If you can't find a name, "Dear Hiring Manager" is fine. 

3. Introduce yourself and explain your intentions.

State early on who you are, what position you are applying for, and why. Often, businesses may be hiring for multiple roles, so you want to ensure whoever is reading your cover letter knows exactly why you're reaching out. 

4. Highlight your qualifications, skills, and passion for the job.

This is where things get a little tricky. Your attached resume will also include skills and qualifications, so you may think you just need to regurgitate what's in your resume, right? Wrong. 

Obviously, some information may overlap, but your cover letter is a chance to go into more detail than you could on your resume.

For example, Let's say a potential employer is looking for a self-starter and results-driven person.

This is a great opportunity to mention when you took it upon yourself to spearhead a project that generated more revenue for your previous or current company. 

Connect your skills and qualifications to your unique accomplishments. 

Finally, show that you are passionate about the opportunity. 

"I once had an interview with a pet insurance company," Santiago says. "I worked into the cover letter my love for my two cats, how pet insurance grants me peace of mind, and how I want to help give that same peace of mind to others via the job position."

She explains, "Cover letters are a chance to show your personality, your sense of humor, your motivations, and your passions. All these things can make you stand out from other other applicants."

5. Leave space for customization. 

Your general cover letter should be designed so that you can easily update it to appeal to whatever opportunity you're applying to.

So, leave a blank space for the hiring manager or company's name, and format it so you can add or remove skills and qualifications as needed.

6. End with a  "thank you" and mention how to contact you.

Santiago says she always includes a variation of the following sentence at the end of her cover letters:

"I would love to discuss this opportunity more via an interview. I can be reached via email, LinkedIn, and phone at XXX-XXX-XXXX."

She explains, "I always hyperlink my email and LinkedIn profiles, along with having them spelled out somewhere in the heading."

General Cover Letter Example

Notice the company's address is included but not the applicants and that there are blank spaces for the writer to change information such as the recipient, positions, and skills. 

My only critique of this example is that it could use more personality and a punchier hook (more on hooks later).

What to Include in a Cover Letter

So, what should you include? I covered a bit of this already, but I want to dive a little deeper.

Don't worry, I'll let the 11 templates below this list do most of the talking. No matter which one you download, pay attention to the following elements — all of which should shine through in the letter you send to your future manager.

Fill out this form to access your templates.

1. contact information.

Cover letters shouldn't just carry your contact information but also that of the company to which you're applying. Contact info includes your phone number, email address, and any social media accounts you're willing to share and receive connections to.

As I said earlier, home addresses aren't always required, but they can be a helpful reassurance to the employer that you already live nearby and would have no trouble coming into the office.

Avoid offering phone numbers, email addresses, or actual addresses that belong to your current employer.

Using your personal Gmail address over your work email, for example, ensures your correspondence with recruiters remains separate from all of your current work communication.

2. A Personal Address Line

For as often as you see "to whom it may concern" at the top of cover letters today, do your best to avoid writing this exhausted line.

Address lines that specify a person or company grab your reader's attention much more quickly, and show the employer that you've taken the time to tailor your application letter to them.

Don't have the name of the hiring manager? "Employers at [company name]" will do just fine.

A "hook" is a clever introduction that "hooks" your reader into wanting to learn more. Think about yourself as a job candidate — what makes you unique?

What about your career might a recruiter be intrigued by that you can package into an interesting first sentence?

4. Why You're Qualified

Again, today's best applications describe why this experience qualifies the applicant for the job they're applying for.

For example, don't just state that you spent three years writing for a company blog. Explain that this type of work lends itself to managing your new potential employer's content calendar every week.

5. General Knowledge of the Business

Grammatical errors could mean your application is thrown in the trash, but that's not the only thing that could get your letter tossed aside.

Using a generic "one-size-fits-all" cover letter — especially if you forget to change the name of the company — will also hurt your chances of landing an interview.

So, if you take the time to write a cover letter, take the time to comment on the business itself. Why are you applying to this company? What about their business stuck out to you as a professional?

Now, let's take a look at an example cover letter , what makes it effective, along with 11 templates you can download or draw inspiration from.

 Cover Letter Example

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The example above illustrates how to write a marketing cover letter using the elements I listed.

Besides the contact information and the address line, the first few paragraphs explain why the candidate is qualified for the position. This example uses specific data to show why they would be a good fit.

Additionally, in the second to last paragraph, the candidate discusses why they're interested in the specific company, demonstrating general knowledge of the business.

By combining all the elements to a cover letter, this is a great example to use for inspiration.

Featured Resource: 5 Professional Cover Letter Templates

Download These Templates for Free

14 Free Cover Letter Templates for Your Next Job Application

Template 1: basic.

The example above is a basic (but great) cover letter. The numbered sections are explained in more detail below.

The level of formality your header has will depend on the company to which you apply. If you're applying to a formal business, it's important to use a formal header to open your cover letter, like in the sample above.

Put your address, the date, and the company's address. But if you're applying to a company that isn't as formal, you don't need to include yours and the company's addresses. You can still include the date, though.

2. Greeting

Using "To Whom It May Concern" is okay, but you may want to take the time to research the name of the recruiter or hiring manager online.

If you do your research and aren't confident you found the right name, then you should definitely use the generic greeting — but if you are sure, then it shows you put in the effort to find their name and it will catch the recruiter's eye.

If you have the recruiter's name, do you greet them by their full name, or by their courtesy title (i.e. Mr., Ms., or Mrs.)? Similar to the header, it depends on the company's level of formality.

If you're applying to a corporate business, you may want to consider using "Mr. Snaper" instead of "Jon Snaper." If you're applying to a start-up or a business with a more casual culture, you can use "Jon Snaper," as shown in the example.

3. Introduction

Your opening paragraph should, in 1-3 sentences, state why you're excited to apply and what makes you the perfect candidate. Get right to the point, and don't worry about explaining where you found the posting or who you know at the company.

This isn't a place to go into detail about why you're a great candidate — that's for the second paragraph. Here, simply list a few key reasons in one sentence to set up the rest of your letter.

Keep in mind that the recruiter may cross-reference your cover letter with your resume, so make sure the two sync up.

4. Paragraph 2: Why You're a Great Fit for the Job

Next, sell yourself and your experience by choosing one or two concrete examples that show why you're a great fit for the position. What did you do at a previous company that gave you relevant experience?

Which projects have you worked on that would benefit the new company? How will your prior experience help this company grow? Stay humble in your explanation of credentials while still showing that you would be an asset to the team.

Use this paragraph to show you're genuinely excited and interested in the position.

5. Third Paragraph: Why the Company Is a Great Fit for You

While it's certainly important you're a good fit for the job, it's also important that the company is a good fit for you.

"A cover letter typically describes why you're great for a company — but how will you benefit from getting hired?" asks former HubSpot Team Development Manager Emily MacIntyre . "We want to know why our company appeals to you, and how it will be a mutually beneficial working relationship."

In the third paragraph, show you're serious about growing and developing your career at this new company. What impresses and excites you about the company?

Is there something that you feel strongly about that aligns with the company's goals? For example, the candidate in the sample letter used this space to show his personal commitment to environmental causes aligns with the company's green initiatives.

6. Strong Closer and Signature

Don't get lazy in the final few sentences of your cover letter — it's important to finish strong.

Be straightforward about your interest and enthusiasm about the new position, and tell them you're available to talk about the opportunity at any time. Be sure to include your phone number and email address.

At this point, the ball is (rightly) in the recruiter's court to decide how to follow up.

Last but certainly not least, thank them for their time and consideration. Use a formal sign-off like "Best," "All the best," or "Sincerely," and finish by typing out your full name. You don't need to sign it with a pen.

Template 2: Data-Driven Marketing Cover Letter

Get it here..

When applying to a data-driven position, it might be tempting to inject your cover letter with, well, the data to describe what you've done for other employers.

But in an application letter — particularly for the marketing industry — how you convey this data is just as important as the data itself.

The cover letter template above, which we created here at HubSpot, can help you present the data that's most important to you as a candidate such that it'll matter to your future employer.

Notice the three bullet points near the center of the letter above, preceded by the statement: "... I've developed a strategy that has helped the company achieve ..."

This setup is important, because while you can add as many statistics as you want to this template, your data points should describe how your current/former business benefited from your work, rather than how you, yourself, benefited.

Template 3: Straight-to-the-Point Cover Letter

Harvard Business Review contributor David Silverman hailed the above cover letter example as "The Best Cover Letter I Ever Received."

For context, Silverman believes there are only a handful of times when writing a cover letter is actually necessary:

• When you know the name of the hiring manager.
• When you know something about what the job requires.
• When you've been referred to the job personally.

Under those three circumstances, a straight-to-the-point cover letter like the one above could be your best bet. Because it's so concise, however, make a point to add your own letterhead above the message itself.

It might be easy for a recruiter to sift through a short and sweet cover letter like the one above, but it's just as easy for it to get lost in the shuffle of their application list without a unique design or format.

Template 4: Referral Cover Letter

Just because a friend or colleague recommended you for a job doesn't mean the company is all set to hire you. Therefore, the cover letter template above is written specifically for referrals.

We made this one here at HubSpot. Download it here (it comes with four other cover letter templates , too).

As you can see in the picture above, the first paragraph of the cover letter is dedicated entirely to acknowledging the circumstances of your applying: You know someone who works there — no harm in that.

But there might be harm in not mentioning it to the hiring manager. Telling the reader about your connection at the company shows you're aware and confident of the actions you take to get the opportunities you're interested in.

Ultimately, it's better than the recruiter hearing about your employee connection from somebody else.

As for the rest of the cover letter, treat your message the same way you would if you had applied with no connection from within. Your skills and successes are no less important because of your internal referral.

Template 5: Photo Letterhead Cover Letter

The cover letter template above was designed by Microsoft Office, and as comprehensive as it looks, it's completely free to download and modify.

As it looks right now, this cover letter contains about half photo, half text. Feel free to shrink (and change) the image to give yourself more room to tell your story. Of course, a nice washed-out image that expresses who you are can be part of that story ...

Template 6: Digital Creative Cover Letter

This sixth template is perfect for the applicant who wants to emphasize the many different digital channels they areon. This template goes well with a resume of the same format.

As you personalize this letter with your own experience, make note of the social networks and industry software included in this template.

You'll see there’s additional space along the top to add your LinkedIn and personal website to fill with your own information.

You can improve upon this template by formatting your most important highlights and accomplishments with bullet points. This will make the document easier to read for the hiring manager and emphasizes the value you provide.

Template 7: Marketing Manager Cover Letter

Our seventh cover letter comes from Monster.com. This cover letter, shown above, is focused specifically on a marketing role.

Notice how the writer includes references to important marketing metrics and terminology.

If you're applying to a data-driven role, you might not want to fill the page with a story of your experience in paragraph form, like Template 1 does at the beginning of this article.

Instead, consider highlighting three (or four, or five) of your successes that you believe the hiring manager would resonate most with, in bulleted form.

As a marketing professional, breaking up your letter with bulleted details like the ones above shows a respect for the hiring manager's limited time — a mentality that all marketers must understand when communicating with a brand's audience.

Template 8: Career Day Follow-Up Cover Letter

This is a unique kind of cover letter from Princeton University.

LinkedIn, Glassdoor, Monster, and Indeed might take the lion's share of your job searches online, but still some employment opportunities come out of a trade show, job fair, or similar networking event.

For those occurrences, you have the follow-up cover letter template above.

This cover letter has everything you need to help an employer recall a conversation you had with him/her at a career fair.

As you can see in the second paragraph, the letter is particularly useful to people who are about to graduate college.

Template 9: Logo and Watermarked Cover Letter

Here's another cover letter template from Microsoft Office.

This one has a light touch of color in the design just above the letterhead, but make no mistake — the template caters to any professional looking to make a good first impression on their future employer.

Don't let the logo space on the top-right of the page confuse you. This can be the logo of the company to which you're applying — to quickly get the attention of the recruiter — or your own logo.

Perhaps you freelance on the side or simply like branding yourself. This cover letter template is meant for customization.

Template 10: Data Scientist Cover Letter

This is our second template from Princeton University. While this is focused on a data scientist role, it is an excellent template to use for students applying to jobs prior to graduation.

The text emphasizes how the applicant’s academic research and projects makes them an ideal candidate for the position. The format is also simple enough to submit as a pdf, as text in an email message or an application text box.

Template 11: Business Cover Letter

The cover letter template above is perfect for entry- and mid-level marketers who want to show a little extra professionalism in their opening note to a potential employer.

The multi-colored header (you can change the color if you wish) shows just the right amount of creativity and can go quite well with a resume of the same style. If you don't have enough experience to fill the entire page, don't worry.

Feel free to write to a length you think is representative of who you are and what the hiring manager wants to see.

No matter how long your final cover letter is, the above template is your opportunity to show your attention to detail — from your contact information in the top header, to the personalized address line where you can include the name of the hiring manager.

Like I said, "to whom it may concern" is pretty outdated, anyway.

Template 12: Entry-Level Cover Letter

The cover letter template above, written by HubSpot, is specifically designed for entry-level applicants.

When you only have a few years experience, it's important to display how you gained your skills and what you learned from your education or internships.

Additionally, it's important to mention why you want to work at the company you're applying to.

No matter your experience, the template above will help you decide what skills you want to highlight and flesh out in your cover letter.

You can download it here (it comes with four other cover letter templates , too).

Template 13: Healthcare Cover Letter

The cover letter, created by The Balance Careers, cuts down on repetition by following the "I have" statement with six bullet points that highlight the applicant's strengths, including "I have ... practical knowledge of creating and implementing care plans" and "I have ... a proven track record of compassionate, effective care".

Additionally, phrases like "I'd love to put my skills to work for your clinic" and "Please contact me at your convenience and let me know how I can help you" focus on what the business will gain as a result of hiring the applicant, rather than what the applicant is looking to gain.

Template 14: Freelance Cover Letter

If you're looking for freelance work, your biggest goal is to get your strengths across quickly, so busy clients won't pass by your cover letter entirely.

Additionally, if you're sending out multiple cover letters to different clients, you'll want to target each one to that client's unique goals.

For instance, if one client is looking for SEO-optimized content related to marketing, you'll want to highlight past experience writing marketing content; this will change if, for instance, the client is looking for fitness content.

For this reason, it's a good idea to structure your cover letter so you start with a) past credentials or references, and b) bullet-point information related to the client's goal, as shown in the cover letter above.

Template 15: Director Cover Letter

In the cover letter above, the candidate does a good job outlining how she succeeded in a leadership role previously:

"For the past five years, I have successfully developed and maintained all data systems, including schedules and records for a business employing more than 100 people."

You'll want to demonstrate how your skills align with a Director position — both through organization and leadership — and, when possible, where you received recognition for your hard work (i.e. "I earned an award for Most Valuable Administrative Staff Member").

Write a Winning Cover Letter

Writing a cover letter is easier said than done. Don't hesitate to spend a lot of time writing and editing it.

Tap into the incredible potential of AI tools, such as the HubSpot paragraph rewriter , to infuse each paragraph with a flawless touch of excellence. Or, ask a friend or family member to read it over and give you feedback.

If the recruiter does end up reading it, you'll be thankful you did.

Editor's note: This post was originally published in November 2014 and has been updated for comprehensiveness.

Don't forget to share this post!

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How to Format a Cover Letter That’ll Get You an Interview

Do you ever feel like your resume couldn’t possibly tell the whole story of who you are and why a company should hire you? That’s because it doesn’t. But a strong, well-written, and correctly formatted cover letter helps fill in some of the gaps.

“Cover letters are worth the time ,” says Muse coach Jennifer Smith. “They provide an opportunity to expand on key points from your resume, show off your personality, and solidify your interest.” Perhaps most importantly, “They show an employer you put the time and energy into applying.” And—luckily—they don’t need to be difficult to write.

Most cover letters have a similar format that make them much easier to write than you might think. And we’ve laid it out exactly—so you can get that application in already.

Read More: Cover Letters Are Hard to Write—But These Templates Make It a Breeze

How to format and organize your cover letter content

Here’s the format most hiring professionals that read your cover letter will be looking for:

Your heading goes at the top of the page and contains your contact info as well as some other basics that a hiring manager or recruiter might use to learn more about you once they’ve read your cover letter.

So this means:

• Phone number
• LinkedIn profile link (if you have one)
• Pronouns (if you’re comfortable including them)
• Personal website or portfolio link (optional)
• Relevant and professional social media profiles (optional)

Nowadays it’s very uncommon, but if you’re asked to mail a paper cover letter, you would also include in your heading the company’s information:

• Hiring manager’s name (or whomever the letter is addressed to)
• Company name
• Company street address
• Company city, state, zip code

But you’d be more likely to send your cover letter in the body of an email than by snail mail if you’re not applying through an online system. In this case, your heading info would go after your name at the end.

Start your salutation with “Hello,” “Dear,” or “Hi” for more casual companies.

Then, you’ll usually address your cover letter to the hiring manager. Alternatively, Muse coach Leto Papadopoulos recommends job seekers “open the letter with ‘Dear Hiring Team’ because even if you can uncover the name of the hiring manager, they are usually not the first to read the cover letter,” she says, and “I like to acknowledge the recruiting team!”

You can also address your cover letter to the team you’d be joining or “[Position] Hiring Manager.” But you should never start your cover letter with “ To Whom It May Concern .”

Read More: The 3 Rules of Addressing Your Cover Letter

Your introduction should be one paragraph long, include the name of the position you’re applying to, and express why you’re applying and what excites you about the opportunity. But most importantly, you want to grab your reader. You can even “kick off with a brief but attention-grabbing anecdote,” Smith says. “Show off your personality.”

Read More: 30 Genius Cover Letter Openers Recruiters Will LOVE

Body paragraphs

Write two to three body paragraphs that sell you as a candidate. “Show, don’t tell,” Smith says. “Craft a narrative about how your experience led you to apply for the job you want.” Instead of regurgitating your resume, look at the job description and pull out a few skills you specialize in that the company is looking for. Then, elaborate on them by bringing up examples of how you’ve used these skills to help your past employers (and by extension will give the reader a preview of how you’ll help them).

Wrap everything up with your conclusion paragraph. Reiterate your interest in the company and your most important qualifications. Then, “Close with a statement about contributing your skills and experiences to the success of the company in the position you’re applying for,” Smith says.

Use a professional sign-off like “Sincerely,” “Respectfully,” or “Thank you for your consideration,” then add your first and last name.

If you’re sending your cover letter in the body of an email, add any info you would’ve included in your heading below your name.

Example cover letter

Check out this cover letter example, which follows the above cover letter format:

Curtis Chen [email protected] | 999-999-9999 linkedin.com/in/curtis-chen | he/him | Baltimore, MD

Hello Arianna,

When I saw the posting for the UX designer position at CloudCo, I was immediately drawn to it because of your unique approach to online storage. CloudCo is the only player in the space right now that has promised to keep their personal storage tiers under $10—and instead pass on the cost to the larger clients. I’d love to bring my dual experience as a front-end engineer and a UX researcher to make your interface more intuitive and keep individual customers renewing their contracts.

For the last two years, I’ve worked as a UX researcher for OnlineOffice Inc, where I was part of the team that launched the updated office suite. During the development process, I interviewed more than 50 users of both OOI’s and competitors’ products. I was able to translate their desires into actionable suggestions for the design and product teams, contributing to a product launch that has already grown OOI’s user base by 120% in the first year. Through these experiences, I learned to use both qualitative and quantitative data to advocate for users and make decisions about the most important product features. As your UX designer, I’d apply this knowledge to help boost the user experience for your personal-tier products.

I also spent three years as a front-end developer on a product team at TeckyCompany. In this role, I learned what it’s like for those actually building products, including what kinds of features take the most time and work. As your UX designer, I’d use this experience to weigh design decisions and collaborate with the product team. I’m used to working at startups where, as much as you’d like to, you can’t get everything done at once, so I’ll be able to prioritize features that will help users most while still making reasonable asks of the product team.

Cloud Co’s business model has shown me that not every tech startup prioritizes its larger clients over the individual user. I’d love to bring my development and UX experience to your team to help provide the very best experience for your subscribers.

Sincerely, Curtis Chen

Read More: 4 Cover Letter Examples That’ll Make Writing Yours Way Easier

Tips for formatting your document like a pro

When you’re formatting your cover letter, you want to prioritize readability and professionalism. But you should also keep in mind that many cover letters submitted online will be uploaded to an applicant tracking system or ATS , which is software that employers use to organize and search candidate application materials. ATSs are very advanced but there’s some formatting they have trouble with.

Follow these guidelines to format your cover letter correctly for both human and computer readers:

• Font : Stick to the default fonts that come with your word processor—classics like Arial, Helvetica, Times New Roman, Cambria, Calibri, and Georgia.
• Font size: The ideal size will vary based on which font you choose, but keep it between 10 and 12 pt. Any smaller and you’ll have recruiters squinting at their screens. Any larger and they’ll be wondering if you’re trying to compensate for not having a lot to write about.
• Margins : You can’t go wrong with the usual one-inch margins all around, but you can make some slight adjustments if needed. Papadopoulos suggests decreasing the header space first.
• Alignment: All your text should be left aligned and there’s no need to indent every paragraph.
• Line spacing: Single space your cover letter (1.15 spacing works if it looks too cramped). Include an extra line between each section and paragraph.
• Length : “A cover letter should comfortably fit on one page,” Papadopoulos says. Your cover letter should be at least three paragraphs long, but generally no more than five—unless the job description says otherwise. If it’s too long, check out this guide for cutting your cover letter down .
• File format : You can submit your cover letter within the body of an email or as a separate file. But if it’s a separate file you’re uploading to an online system, stick to docx or pdf only. ATs cannot reliably “read” other file types.
• File name : Always include your name and the phrase “cover letter,” and you can also include the name of the position. Just make sure it’s easy to read and follow any instructions in the job posting.

Formatted cover letter example

Here’s how the above example looks in a properly formatted cover letter document.