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Free Simple Business Plan Templates

Are you a business startup and want to get a free business plan template for your business? If yes, then you are at the right place. As a business plan writing company , we list out professional business plan templates for you so you can write your business plan easily. We have shared a wide range of templates for diversified business needs. You can choose one that suits your requirements

Free One Page Business Plan Template

Utilize this concise Free one-page business plan to systematically record your essential concepts. This template assists in constructing a simplified overview of your business plan, making it easily digestible for stakeholders. Consider this one-page plan as a starting point, serving as a reference for developing a more comprehensive business blueprint.

Simple Business Plan Template

This template guides you step by step through all the elements of a small business plan , covering areas like the company’s history, introducing the management team, conducting market analysis, presenting product or service details, outlining financial projections, and more. Additionally, it includes a pre-built table of contents to maintain the structure of your plan, and it’s fully adaptable to suit your specific needs.

Lean Startup Business Plan Template

The lean business plan template offers a simplified alternative to the traditional business plan Template. It includes concise sections for your company’s overview, industry context, problem-solving approach, unique value proposition, target market, and essential performance metrics. Additionally, there’s space to map out a timeline of crucial activities.

Free Business Plan Template

Boost your business with our collection of easy-to-use templates designed just for you.

Business Plan Templates By Business Category​

Potential Issues with Business Plan Templates & How to Address Them

Generic templates vs. industry specificity.

• Issue: One-size-fits-all business plan templates might not capture industry-specific details crucial for investors.
• Solution: Look for templates with industry-tailored sections or customize existing ones to highlight your industry’s nuances.

Lack of Financial Expertise

• Issue: Users might struggle with financial projections or terminology.
• Solution: Include clear instructions and financial guidance within the simple business plan template.. Users can also consult free online resources or financial advisors.

Data Accuracy and Consistency

• Issue: Inaccurate or inconsistent data can mislead investors.
• Solution: Double-check all data entries and ensure consistency across the plan. Consider using real financial data from your business (if applicable).

Overreliance on Templates

• Issue: Business Plan Templates shouldn’t replace critical thinking and analysis specific to your business.
• Solution: Use the template as a framework, but personalize it with your unique value proposition, competitive landscape analysis, and strategic goals.

Formatting and Readability

• Issue: Poor formatting can make your plan look unprofessional.
• Solution: Pay attention to formatting elements like fonts, spacing, and visuals. Ensure the plan is clear, concise, and easy to read.

Remember: Our Page includes 45 different kinds of business plan templates tailored for specific industries, So you can choose any format that suits your business with your ease.

Get Your One Page Business Plan Template from Wisebusinessplan Today!

Essential elements of a business plan.

• Executive Summary
• Business Description
• Market Analysis
• Competitive Analysis
• Marketing and Sales Strategy
• Organization and Management
• Product or Service Line
• Financial Projections
• Funding Request
• Appendix (optional)

Tips for Creating a Business Plan

Creating a business plan can seem like a daunting task, but the following tips aim to simplify the process as you develop your plan:

• Utilize a business plan template (choose from the options above) or refer to the previous section to establish a standard outline for your plan.
• Adapt your outline to suit the specific needs of your business. If you’re using a standard business plan outline, remove any sections that don’t apply to your situation or aren’t vital for running your business.
• Begin by gathering all the information you currently have about your business. Then, use this information to complete each section in your plan outline.
• Leverage available resources and conduct additional research to fill in any remaining gaps. (Note: You don’t have to fill out your plan in sequence, but remember that the executive summary, which summarizes key points, should be completed last.)
• Ensure your plan effectively conveys the interplay between your marketing, sales, and financial objectives.
• Include details in your plan that outline your strategic course of action, looking ahead three to five years.
• Regularly revisit your plan as strategies and objectives evolve.

At the very least, ensure your business plan addresses the following questions:

• What product or service are we offering?
• Who is the product or service for?
• What problem does our product or service solve?
• How will we deliver the product or service to our target customers?
• What makes our product or service superior to alternatives?
• How can we surpass our competitors?
• What is our unique value proposition?
• When will tasks be completed, and who is responsible for them?
• If funding is needed, how will it be utilized?
• When are payments due, and when will income be received?
• What is the ultimate purpose of your business?

To determine the type of business plan that suits your needs and for more helpful guidance, consult our guide on crafting a concise business plan.

Benefits of Using a Business Plan Template

Developing a business plan can be a time-consuming task, particularly if you’re unsure how to get started. However, utilizing the right template tailored to your business needs can prove highly advantageous. Here’s how using a business plan template, as opposed to starting from scratch, can be particularly helpful:

Facilitates Organized Planning

A template allows you to promptly jot down your thoughts and ideas in an orderly fashion. It provides a structured framework that simplifies the planning process.

Provides Clarity and Structure

Using a template gives your plan a clear structure, helping you outline your business objectives, strategies, and goals with greater precision.

Time and Resource Efficiency

Templates save you precious time and resources. They eliminate the need to create every section from the ground up, enabling you to focus on the content and strategy, rather than the format.

Prevents Oversight

Templates serve as comprehensive guides, helping you cover all the essential details your business plan should encompass. This reduces the risk of omitting crucial elements vital to your business’s success.

In essence, a well-designed business plan template streamlines the planning process, making it more efficient and ensuring that your plan is both thorough and well-organized.

Restrictions of Business Plan Templates

While a business plan template can be a helpful starting point, it comes with certain limitations, particularly if the template doesn’t align precisely with your business’s unique requirements. Here are some drawbacks to consider:

Lack of Customization

Every business is distinct, and your business plan should reflect that individuality. A template may not adequately cater to your specific needs, potentially resulting in an ill-fitting plan.

Impaired Collaboration

Using a template may hinder effective collaboration among different teams involved in the plan’s development, such as sales, marketing, and accounting teams. It might not be conducive to seamless teamwork.

Data Dispersal

Templates can lead to the creation of multiple files stored in various locations. This can make it challenging to maintain a centralized and up-to-date plan.

Chart and Graph Creation

Templates often require you to manually generate charts and graphs to support your strategic points. This adds an extra layer of work and complexity.

Multiple Updates

Keeping your plan, spreadsheets, and supporting documents synchronized can be cumbersome when using a template. Changes made may not automatically update across all documents, potentially causing version control issues.

In summary, while business plan templates can be a useful starting point, it’s essential to be aware of their limitations, especially when your business has specific requirements that may not be accommodated by a generic template.

A business plan template is a pre-written document that provides a structure and outline for writing a business plan. It can help businesses of all sizes save time and effort, ensure completeness, improve consistency, and make a better impression on potential investors and lenders.

To write a business plan using a template, simply follow the structure and outline provided. Fill in the blanks with information about your company, its products or services, its target market, its financial projections, and its marketing and sales strategies. Be sure to customize the template to fit the specific needs of your business.

The best business plan templates for small businesses are those that are tailored to the specific needs of small businesses. Some popular options include:

• Lean Startup Canvas
• Business Model Canvas
• One-Page Business Plan
• SBA Business Plan Template
• SCORE Business Plan Template

To customize a business plan template, simply add or remove sections as needed to fit the specific needs of your business. You can also change the wording and formatting of the template to match your company’s brand voice.

Here are a few tips for writing a successful business plan using a template:

• Be honest and realistic in your projections.
• Be clear and concise in your writing.
• Be specific about your goals and objectives.
• Tailor your plan to your target audience.
• Proofread your plan carefully before submitting it to potential investors or lenders.

Here are a few examples of good business plans written using templates:

• Tesla Business Plan
• Airbnb Business Plan
• Warby Parker Business Plan
• Glossier Business Plan
• Spotify Business Plan

Download Pack of 3 Business Plan Templates

One Page Business Plan + Lean Business Plan + Simple Business Plan Template

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Simple Business Plan Templates

Strategic Plan Template

Focus on the future and keep your company moving forward with Jotform’s Strategic Plan Template. Simply fill in the attached form with your company overview, delve deeper with a SWOT analysis, and finish off by determining your strategic goals, actions, and financial plans. Our fully-customizable template converts submitted information into polished PDFs, which you can download, print, or share instantly.

Single Page Business Plan

Get down to business with a customizable Single-Page Business Plan template from Jotform. Customize your plan in minutes. No coding. Drag and drop to build.

Operational Plan Template

This Operational Plan Sample is structured with important details for your organization. It comes ready to print, but you can simply edit the fields by putting your own organization information.

Marketing Brief Template

Managing a marketing campaign or promotion is a challenging task. You need to have a marketing plan in order to execute the campaign smoothly with the time and budget provided. Creating a Marketing Brief is very beneficial because it summarizes the marketing strategy for a specific campaign.If you are in the advertising agency or part of the marketing department, then this Marketing Creative Brief Template is for you. This well-designed template contains the client information, project information, and the marketing materials that will be used. The project details explain the project title, description, objectives, target audience, budget overview, advertising guidelines, and competitors.

Glamping Business Plan Template

Grab the attention of the investors by using this Glamping Business Plan Template. This business plan is simple yet effective because it contains all the necessary details when building a successful business.

SOP Template

Create a process to organize your employees in managing specific cases or scenarios by using this SOP Template. This template is commonly used in any organization whether it is a small, medium, or large group.

Lean Business Model Canvas Template

See your business from a new perspective with Jotform’s Lean Business Model Canvas Template. Simply fill in a short form with problems your business could solve, how they are currently being solved in the market, and how your company can uniquely work to solve these problems. Our template instantly converts the information into polished PDFs you can download or print for your next big meeting.Our Lean Business Model Canvas Template already looks professional, but you can personalize it further to match your business. Jotform PDF Editor lets you rearrange form fields or add your company logo at the touch of a button! By instantly converting your business model into an accessible PDF format, our Lean Business Model Canvas Template can help you see the bigger picture and determine how to take your business to the next level.

Creative Brief Template

A Creative Brief is used in advertising, branding, and marketing industries. In order to have a strong and outstanding creative campaign, you need to have a game plan to follow. This serves as a guideline that will help in making decisions related to the campaign.This Creative Brief Template PDF discusses the project details like the project name, due date, and project description. The marketing materials that will be used are listed in the document which includes its specifications like the dimension size, the medium that will be used, and the quantity. This is the best Creative Brief Template you can use for your next creative marketing campaign.

Business Model Canvas Template

Our Business Model Canvas Template includes nine segments which are key partners, key activities, value proposition, customer relations, customer segments, key resources, channels, cost structure, and pricing model.

Blog Post Outline Template

Use this Blog Post Outline Template for your blog content in order to get more visitors, followers, shares, and impressions. This template will definitely help your ranking in search engines.

Gym Business Plan Template

Be successful in the gym business that you're building by securing funding or a loan with the help of this Gym Business Plan Template. This PDF can be printed and given to investors or loan applications.

Meeting Minutes Template

Set goals, plan your actions, and update your team members by tracking the team meetings by using this Meeting Minutes Template. This PDF template will surely help the team in terms of planning and productivity.

Pressure Washing Estimate Template

Create estimates for pressure washing services with the use of web tools. Use this Pressure Washing Estimate PDF template and create instant estimates in PDF format without the trouble of hiring programmers.

Business Hours Template

Announce and let the customers know if your business is open and not by using this Business Hours Template. This PDF template can be customized and personalized by using the PDF Editor.

Memorandum of Understanding Template

Build a harmonious relationship between two or more parties by using this Memorandum of Understanding Template. This template is easy to use and can be customized via the PDF Editor.

Scope of Work Template

Establish the responsibilities of the service provider by using this Scope of Work Template. This document will show the list of work and tasks that should be performed by the service provider.

Custom Sales Funnel Plan

Curriculum Vitae

Curriculum Vitae Template will provide you with all the necessary information that you need for your recruitment procedure and automate the job application process of your business.

Preliminary Notice Template

Notify the parties involved like the property owner, hiring party, notifying party, and contractor about the construction project by using this Preliminary Notice Template. This PDF template can be customized if needed via the PDF Editor.

Credit Analysis

Retainer Agreement

Create retainer agreements online. Free, easy-to-customize template. Fill out on any device. Collect e-signatures. Save time with automation tools.

Business Plan Financial Template

Create a business plan financial template with Jotform Sign. Drag and drop to customize. Fill out and e-sign from any smartphone, tablet, or desktop.

Transaction Summary

Employee Code of Conduct Template

Create a professional code of conduct to send to your employees. Can be signed from any smartphone, tablet, or computer. Easy to customize and share. No coding.

About Simple Business Plan Templates Agents

Plans, strategies, roadmaps – Businesses rely on these things to gain perspective on what’s about to happen. Milestones laid down in strategic and careful planning for growth and expansion, visions of where the company’s headed 10 years from now, goals that should meet timelines, all these require a smart, prudent and calculated planning.

Whether you’re a startup, an SMB, or close to a Fortune 500, a solid business plan is crucial. And of course, writing business plans is a huge task. But, what if you needed something that requires input from others though? Say, an online form or a PDF template where responses from your colleagues and managers matter? Well, here’s a collection of PDF templates for business planning.

These are beautifully designed templates, specifically tailored for businesses and companies who don’t know where to start. The hard part was already done and that’s designing the template. These will serve as boilerplates for whatever milestone your business needs. You won’t need to worry on building something from scratch, you just need to focus on the content. Some of these templates will contain or collect executive summaries, opportunities, expectations, execution, financial plans, forecasts, the whole nine yards.

Business plan templates help give a clear vision of what lies ahead. They help you get things organized, planned out, and help you check off items from your to-do list more efficiently.

Frequently Asked Questions

1) what are the seven parts of a business plan.

• Executive summary. This is an overview of your business plan. The executive summary should include your company’s offerings, mission, goals, and projections. Think of it as the elevator pitch for your business plan. If you can’t get investors interested here, it’s unlikely they’ll want to keep reading.
• Company description and history. Describe your business’s legal structure and history in addition to what you do. If you just started this business, you may replace company history with your leadership team’s experience. The purpose of this section is to explain the company structure and build confidence in the people running the company.
• Products and services. Talk about what your company offers, whether that’s products, services, or a combination of the two. Describe your products and services in detail. Explain what makes your offering unique, what your profit margins are, what kind of demand you’re seeing for it, etc.
• Market and competitor research. Investors want to know if there’s demand for your offering. Describe the target market and how your product or service benefits potential customers. Include projections of where the industry is headed over the next few years. Additionally, detail your competitors and how saturated the market is.
• Sales and marketing strategy. This part of the business plan explains how you’ll promote your product. Outline elements such as your ideal customer profile (ICP) as well as your marketing channels, budget, and methods.
• Operations and logistics. Explain how you’ll source materials if you sell products as well as the technology you need to deliver such products and services. Also, provide details about your team, like how many people you’ll need and how you’ll manage employees.
• Financial plan and projections. It’s crucial to prove that your business will be financially viable. For this, you’ll need revenue and expense projections. Many investors want to see sample account statements, balance sheets, and cash flow projections.

2) How do you write a business plan?

Your business plan should be a realistic roadmap that helps you build a successful company. When writing it, take a balanced approach so that you’re not blind to the potential pitfalls and risks. You’ll draft each of the seven sections previously discussed.

Tackling these sections can be overwhelming, so some people like to start with a one-page business plan that includes short paragraphs for each element. Another way to give yourself a head start is by working from a business plan template. Once you have a good start, you can expand each section to make a compelling case for your business.

3) Can I write a business plan myself?

Yes, you can. However, depending on your writing experience and goals, you may want outside help. If the business plan is for internal use with the purpose of improving business functions, you’ll likely be OK tackling it alone. But if you’re trying to secure funding from a bank or investors, a professional business plan writer can give you a leg up.

Even if you decide to do it yourself, have a trusted friend or business mentor review your plan and provide feedback. An objective point of view will help you refine your work.

4) What are the four types of business plans?

• One-page or mini business plan. The one-page option is a great way to improve the focus of your business plan and highlight the essential elements. It can be an effective way to workshop your company’s plan or quickly give others a rundown of your entire business.
• Traditional business plan. The traditional business plan is more in-depth than its one-page counterpart and will be more thorough in each section (often, plans exceed 40 pages). For example, it may contain detailed financials, branding samples, and competitive research documents.
• Business model canvas (BMC). The business model canvas is a more visual representation of your business architecture. It includes sections for infrastructure, offering, customers, finances, etc. Many businesses find the BMC appealing since it can be summarized in a single page.
• Strategic business plan. The strategic business plan can have different purposes, like proving feasibility, discussing planning operations, or projecting growth. It will outline the company’s goals, its strategy for reaching them, and the company structure. The main difference between this and the traditional plan is its focus on specific strategic initiatives.

5) What are the common mistakes in business plans?

• Poor writing. Sloppy writing may suggest that you’re not serious about your business or you lack the needed professionalism.
• Unrealistic expectations. While you should be optimistic about your business, if your financial projections reflect your hopes more than reality, people may hesitate to back your business.
• Lack of supporting documentation. People reviewing your business plan want to see how you back up your claims. You can include research docs, sample financials, and estimates to make your case.
• Failing to define the target audience. For a successful marketing plan, you need to define your target audience. Investors and financial institutions need to see if you’re confident about who you’re selling to.
• Unbalanced. It’s important to lay out the risks and potential upsides. This analysis shows investors that you’re considering the whole picture regarding your business.

These templates are suggested forms only. If you're using a form as a contract, or to gather personal (or personal health) info, or for some other purpose with legal implications, we recommend that you do your homework to ensure you are complying with applicable laws and that you consult an attorney before relying on any particular form.

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Weekly Schedule Template

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Monthly Report

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One Page Business Plan

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Business Plan Templates

Free Download

2 Essential Templates For Starting Your Business. Available as an interactive PDF or a Google Docs template.

With this business plan template, you'll be able to:

• Write a company description that sells your story
• Plan for the future: lay out goals and metrics for success
• Describe your product line in detail and plan for how to stand out from competitors
• Consider any legal formalities that require attention when starting your business
• Put together necessary financial projections to make a strong start
• Create your buyer persona and determine your product/marketing fit

Build A Business Plan That Works

Available as a one-page interactive PDF and a full template on both Google Docs and Microsoft Word!

Whether you’re starting a business or drafting a formalized document with  your current business goals, it’s important to clearly defi ne the scope of all aspects of the venture — from mission, to target customers, to fi nances, and beyond.

When just starting out, it can be tempting to think of a business plan as simply your company’s name and a description of your product or service. But in reality, planning a business involves thinking through a lot more details.

In this business plan template we’ll guide you through the steps of writing company and product descriptions, setting sales and marketing goals and plans, and thinking through legal and fi nancial logistics. We've included a  plain text, designed , and  completed example version of this template. 

Frequently Asked Questions (FAQs)

How do you write a business plan.

A business plan is a formal written document that you can use to identify the purpose of your company, make important decisions about your future and help grow your company. HubSpot's free business plan templates provides guidance to establishing your company mission, customer research, competition, and a business strategy to profitability.

Why do I need to fill out the information requested?

We will always keep your personal information safe..

We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here .

Where can I get a free business plan template?

HubSpot's Free Business Plan Templates are the best way to create a professional, thorough business plan. The templates include instructions and everything you need to know about starting your company.

Is this really free?

Absolutely.

Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

What are the basic format of a business plan?

A business plan is a written document that outlines the company's goals, strategy and implementation. The format of the plan varies depending on the type of organization (e.g., for-profit or nonprofit) and size, but most plans share some common features such as an overview, executive summary, and financial information.

What is the best business plan template?

A great business plan template clearly defines the scope of the venture -- from mission, to target customers, to finances, and beyond. HubSpot's business plan template will guide you through the steps of writing company and product descriptions, setting sales and marketing goals and plans, and thinking through legal and financial logistics.

What is needed to start a business?

If you're thinking about starting a business, you'll need to do some research first. You can't just start a business without doing any market research. Market research will tell you if there's an opportunity to turn your idea into a successful business. After that, write your business plan so that you know how much money and time it will take for the project to succeed. Use HubSpot's free business plan template today!

Set yourself up for success with this business plan template

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Business Plan

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Executive Summary

• Business Name : [Your Business Name]
• Business Model : [Brief description]
• Goals : [Short-term and long-term goals]

Company Description

• Mission Statement : [Mission statement]
• Company History : [Brief history]
• Business Structure : [LLC, Corporation, etc.]

Market Analysis

• Target Market : [Description]
• Market Trends : [Analysis]
• Competitive Analysis : [Overview of competitors]

Organization and Management

• Organizational Structure : [Description]
• Management Team : [Details of key team members]

Products and Services

• Product/Service 1 : [Description]
• Product/Service 2 : [Description]

Marketing and Sales Strategy

• Marketing Plan : [Overview]
• Sales Strategy : [Description]

Financial Projections

• Revenue Model : [Description]
• Projected Income : [Figures]
• Funding Requirements : [Details]
• Supporting Documents : [List of documents]

Business Plan Template

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The don’ts, steps to create a business plan.

• Research and Analysis : Understand your market, industry trends, and competitors.
• Define Objectives : Outline your business goals and objectives.
• Develop Strategies : Create strategies to achieve your goals.
• Financial Planning : Include financial projections, budget, and funding needs.
• Operational Plan : Detail the day-to-day operations and management structure.
• Marketing Plan : Develop a plan to attract and retain customers.
• Review and Revise : Regularly update your business plan to reflect changes. You may also see  College Business Plan

Key Purposes of a Business Plan

• Strategic Planning : Provides a roadmap for business development.
• Financial Management : Helps in budgeting and financial projections.
• Attracting Investors : Essential for securing funding from investors.
• Performance Monitoring : Tracks progress towards business goals.
• Communication Tool : Clearly conveys business ideas to stakeholders, similar to an Agriculture Business Plan .

Main Points in a Business Plan

• Executive Summary : Overview of the business and its objectives.
• Business Description : Detailed information about the business.
• Market Analysis : Insights into the industry, market, and competitors.
• Organization and Management : Structure and management team.
• Product Line or Services : Description of products or services offered.
• Marketing and Sales : Strategies to attract and retain customers.
• Financial Projections : Budget, financial forecasts, and funding needs, similar to a School Business Plan .

Components of a Business Plan

• Executive Summary : Brief overview of the business plan.
• Company Description : Information about the business and its mission.
• Market Analysis : Detailed analysis of the market and competition.
• Organization Structure : Management team and organizational hierarchy.
• Product/Service Line : Information about products or services offered.
• Marketing Strategy : Plans for marketing and sales.
• Financial Plan : Budget, financial projections, and funding requirements, similar to a Restaurant Business Plan .

Key Elements of a Business Plan

• Executive Summary : Summarizes the entire business plan.
• Market Analysis : Provides insights into market conditions and competition.
• Financial Plan : Details financial projections and funding needs, akin to an One Page Business Plan .

Essential Components of a Business Plan

• Executive Summary : Overview of the plan.
• Business Description : Detailed business information.
• Market Analysis : Industry and market insights.
• Organization and Management : Management structure.
• Product Line or Services : Details of products or services.
• Marketing and Sales : Strategies for market penetration.
• Funding Request : Financial requirements and funding sources.
• Financial Projections : Budget and financial forecasts, similar to a Boutique Business Plan .

The 6 P’s of Business Plan

• Purpose : Define the mission and vision.
• Products : Detail the products or services offered.
• People : Highlight the management and team structure.
• Processes : Outline the operational workflows.
• Promotion : Develop marketing and sales strategies.
• Performance : Set goals and measure progress, akin to a Fast Food Business Plan .

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Writing a business plan from scratch seems like an uphill climb? We get that, but hold tight—you’re not alone. Even business plan writers often feel the same way while writing from scratch. That’s where a little content reference or inspiration can help—just like these business plan examples .

Reading such real-life sample business plans can be incredibly helpful while drafting your very first business plan with zero clue about business plan writing. 

As you read and explore these industry-specific examples, you learn more about what you should and should not include in your business plan, ensuring sustainable and long-term growth.

So, let’s explore these 400+ business plan examples to help you quickly write a business plan—hassle-free.

Why you should refer a business plan example?

A Business plan example will provide you with the complete format and structure for your document, giving you a head start on developing your document so you’re not stuck seeing an empty page working to find out where to start.

Also, it gives you the overall layout of a professional business plan so you understand what goes where and you’re not leaving out anything.

Here are some of the key benefits of using sample business plans:

• Guidance on what to include in each section. If you’ve never attended business school, you might never have created a SWOT analysis or a balance sheet before. Business templates that give guidance — in plain language — about what to include and how to fill in each section and create a complete and effective plan.
• A business plan is vital to get an investment. If you’re seeking investment for your business, you’ll need to convince banks and investors why they should invest in your business . Lenders and investors will only risk their time and money if they’re certain that your business will be successful and profitable and they will get a great return on their investment.
• A business plan can help you prioritize. A complete, well-balanced business plan is one of the most valuable tools in assisting you to reach your long-term goals. It gives your business direction, defines your goals, outlines out strategies to reach your goals, and helps you to manage possible bumps in the way.

Creating a business plan will help you define the business goals you want to achieve, and define the strategies to achieve them. This means you can focus your resources and energy on what is important, rather than wasting time on unimportant things.

If you’re working with a team in your company then having a regular brainstorming session is the best way to keep your business on track and your business plan assures you’re all on the same page.

Make your plan in half the time & twice the impact with Upmetrics.

Sample business plan format​

Following is the standard business plan format you must consider while drafting a comprehensive business plan.

• Executive Summary : A high-level overview of your business plan.
• Company Overview : An in-depth and detailed description of your small business, its fundamental elements, and future goals.
• Market Analysis : A detailed description of your industry with the target market, competitors, and growth potential.
• Products and Services : Description of the products or services you intend to exchange for money.
• Sales and Marketing Strategies : Promotional strategies you will use to attract and retain customers.
• Operations Plan : Business processes and procedures that ensure seamless business operations.
• Management Team : Introduction to your founders, key management, and their compensation plan.
• Financial Plan : A breakdown of your financial projections and financing needs.
• Appendix : A supplementary final section that includes additional documents to support your plan.

This was about the outline. Now let’s break down and understand how to write each section, step by step, with real-life examples.

1. Executive Summary

Executive Summary is the first section of your business plan, providing a high-level overview of your entire plan and summarizing it for a quick understanding of your business.

Considering it as an introductory section of your plan, it must be clear, concise, and written to grab readers’ attention and persuade them to take action.

As business plans can be 10-20 to a hundred-page long, an executive summary remains your sole chance to gain a quick extra point.

Here are a few key components your Executive Summary must include:

• Business concept
• Company’s mission
• Company History
• Market Opportunity
• Management Team
• Financial Projections

Remember, you are bound to cover these topics in detail moving forward in your business plan, so make sure your executive summary is brief, covering only the key takeaways.

2. Company Overview

As the name suggests, the Company Overview section of your plan provides an overview of your small business, including your business concept, objectives, future goals, and what customers your business serves.

Since you will provide a brief company description in the executive summary, this section will expand on it—providing an in-depth understanding of your business.

Remember, this section is a platform for introducing and positioning your business as an ideal solution for your target market to your reader. So, make sure it’s short and succinct but impactful enough to help them understand what it does, who your potential customers are, and how you can make a difference.

Here are a few key components your business overview must include:

• Company Description
• Mission Statement
• Business Objectives
• Business History
• Future Goals

3. Market Analysis

Market Analysis is a study of your external business environment, providing a complete overview of your industry and its dynamics. This section provides valuable insights into the market, like what’s working.

When smartly researched, utilized, and written, this section can help you discover and identify untapped areas in the market and strategize to stand out from your competitors.

Remember, this section helps your readers and potential investors understand your target market, market size, and growth potential, so make sure you play your cards right.

Here are a few key components your market analysis section must include:

• Target Market
• Market Size and Growth Potential
• Competitive Analysis
• Market or Industry Trends
• Regulatory Environment

Unlike other sections of your business plan , Market Analysis requires deep research and analytical work. However, using an industry-specific example business plan can save hours of research work.

4. Products And Services

The products and services section is where you will mention and elaborate on your product or service range, description, pricing strategies, and more.

Since your business success solely depends on your products or services, your entire plan revolves around this particular section.

This section can be a crucial component of your plan while searching for an investor or partner, as a well-articulated products and services section can help you persuade them.

Here are a few key elements your products and services section must include:

• Product Description
• Product Comparison
• Pricing Strategy
• Order Management
• Quality Measures

5. Sales And Marketing Strategies

A business’s sales and marketing strategies determine how your product is displayed and reaches your target audience.

A well-designed sales and marketing plan can help you streamline your marketing efforts and create impactful and effective marketing campaigns while keeping track of the marketing budget and maximizing return on investment.

In short, this section will discuss how you’ll acquire new customers using your sales and marketing strategy. You might consider including the following information in your sales and marketing plan:

• Your target audience and brand positioning
• Your business’ UVP
• Marketing channels and distribution tactics you plan to use
• Sales goals and performance measurement
• Your customer retention strategies
• Your sales and marketing goals

6. Operations Plan

The operations plan section outlines the daily business processes and activities centered on achieving business goals and objectives described in the previous sections of your plan.

A detail-oriented logistics and operations plan helps you and your team define your responsibilities, daily tasks, and short-term goals you need to achieve, keeping track of your long-term objective.

Remember, your logistics and operations plan won’t be static but a living document. You may adjust and update it as time goes on.

Here are a few key elements your operations plan section must include:

• Staffing and training
• Tools and equipment
• Inventory management
• Supply chain management
• Operational process

7. Management Team

Your management team plays a crucial role in the ultimate success of your business. And this section introduces your owners and management team, along with their qualifications, industry experience, roles and responsibilities, and compensation plan.

A strong management team section can be critical to weigh authority and help investors be confident about your business idea and vision.

Make sure to include the educational background, accomplishments, work experience, and area of expertise for each individual, part of your management.

You might consider including the following information in the management team section:

• Business owner/founders
• Key management
• Organization structure
• Compensation plan
• Advisors/consultants

8. Financial Plan

It’s no secret that the financial plan is the most crucial yet nerve-wracking aspect of business planning. In fact, it’s one of the deciding factors when it comes to convincing potential investors and banks to invest or lend money.

This section of your plan details your business’s financial information and how it will reach its financial goals. The information may include balance sheet, income, and cash flow statements.

Here are a few key components and financial statements you must include or provide while creating a financial plan:

• Profit and loss statements
• Operating costs
• Income statement
• Cash flow statement
• Balance sheet
• Break-even point
• Financing needs

9. Appendix

While an Appendix isn’t a required element of your business plan, it can be pretty helpful in adding legal notes, charts, tables, or any other critical information to support your business document.

It generally includes financial statements, information, and documents that didn’t naturally fit into your plan but can be considered critical enough to add.

In addition, it helps readers navigate through the entire business plan and easily find specific information or documents.

Need a way out from manual editing and business plan writing work?

Get Upmetrics’ business plan template, import data directly into the editor, and start editing using Upmetrics AI Assistant.

Start Planning Now

Since we are finished discussing the sections of a business, let’s learn more about how you can put an example business plan to use while writing your own.

How to use an Example of a Business Plan to write your own?

Having real-life and industry-specific business plan examples by your side can be incredibly resourceful to help you write a business plan from scratch. 

A well-planned structure helps you outline your plan, while content inspiration helps you set the tone for your business document. 

Let’s dive deep and understand how to use these examples effectively to write your business plan.

1. Understanding the Structure

Traditional business plans generally follow a similar structure. 

It starts with an executive summary followed by a company description, market analysis, product and services, sales and marketing strategies, operational plan, management team, financial plan, and appendix.

Using an example business plan is the best way to understand the structure and outline your plan. 

2. Gaining Inspiration

Reading industry-specific business plan examples can help you gain inspiration for your plan. You can gain insights on presenting your business idea, vision, mission, and values and persuade investors to invest in your idea.

3. Learning Industry-Specific Language

There’s no universal template for business planning that fits all. An industry-specific template can help you learn and understand the business language for your industry and the best way to communicate your message to your investors.

4. Identifying Key Elements

Reading business plan examples of similar businesses can help you identify the key elements and information to include in your plan. You can keep note of these and ensure everything necessary for investors to consider is present in your final draft. 

5. Crafting Financial Projections

A financial plan is a critical component of your business plan, and a good business plan example can help you better understand how they project their financials which can be incredibly helpful while forecasting yours.

6. Refining Your Executive Summary

As mentioned earlier, your executive summary is a key factor influencing potential investors and lenders to invest or lend you money. Analyzing free business plan templates can help you optimize your executive summary to make it more brief, persuasive, and attention-grabbing.

7. Realizing what works and what doesn’t

Analyzing industry-specific and real-life examples can help you determine what works best and what doesn’t within your industry. Understanding these factors can help you avoid many significant pitfalls.

While business plan examples can be incredibly helpful in writing a plan from scratch, ensure your plan is customized for your business and sends out a unique message. Your business plan must reflect its unique idea, vision, and target market.

Download business plan examples for:

• Business Plan Template for Startups
• Business Plan Template for Small Business
• Business Plan Example for Non Profits
• Business Plan Example for Students

Download a free sample business plan template

Ready to kick-start your business plan writing process? Not sure where to start? Here you go, download our free sample business plan, import data directly into the editor, and start planning.

This intuitive, modern, and investment-ready template is designed specifically for startups and small businesses. In fact, this format has helped 110K+ entrepreneurs create business plans to secure funding, business grants, and loans. It includes a business planning course and step-by-step instructions to write each section.

Business plan types: choose the suitable template 

Well, there are a few types of business plans. Though they cover similar categories, they all have different formats intended for different purposes or industries. 

Here are a few common business plan types to help you choose the most suitable one for your business:

1. One-page business plan

One page business plan can be considered a one-page version of a standard business plan. It’s mainly used to present a quick overview of small businesses to your vendors, employees, investors, or stakeholders.

Considering its shorter length, creating a one page business plan can be a lot easier and less time-consuming compared to a standard business plan using a business plan software like Upmetrics.

2. Lean business plan

A lean business plan is a summarized version of a standard business plan that is longer than a one-page one. It’s mainly used to track finances and emphasize achieving short-term milestones. 

This business plan type is best suitable if you are unsure about the business planning process. Moreover, drafting a lean business plan is also a lot easier and faster than a standard one.

3. Traditional business plan

A traditional business plan is the standard plan entrepreneurs have been using for years to outline marketing strategies, project financials, and draw investors. A traditional business plan can be a few dozen to a hundred-page long, depending on its purpose and your business specifications.

A traditional plan is a must-have business document for business owners aiming to achieve long-term business success.

4. Internal business plan 

As the name suggests, an internal business plan is a document designed for internal management and team members to ensure everyone’s on the same page. The primary focus of these plans is to set primary goals and outline processes aiming to achieve them—ultimately streamlining business operations.

Start writing your business plan

There’s no denying—creating a business plan that draws investors in needs some serious work; it’s no stroll in the park. But you must take the first step to stay ahead in the cut-throat competition; there is no way around it.

So, what are you waiting for? Understand your business and the value it offers to its customers, find a suitable template from our library, and start planning.

Simplifying Business Planning through AI-Powered Insights.

Founder, CEO & Lead Scientist at Nanolyse Technologies

After trying Upmetrics, I wish to highly recommend this app to anyone who needs to write a business plan flexibly and to a high standard.

Frequently Asked Questions

How can i write my own business plan.

Follow this step-by-step process to write your business plan on your own.

• Choose a format that best suits your business requirements
• Create a business plan outline
• Create a company description section
• Conduct market research
• Conduct a competitive analysis
• Describe your product and services
• Outline sales and marketing strategies
• Create a logistics and operations plan
• Introduce management team
• Project financials
• Summarize your plan with an executive summary
• Complete your plan with an appendix

Where can I find business plan examples?

Upmetrics is an incredible business planning solution providing 400+ business plan samples and examples. You can easily create a good business plan using these industry-specific templates.

What is a business plan template?

A business plan template is a pre-formatted business plan, usually written for a fictional company. These industry-specific templates can help entrepreneurs understand a business plan’s structure and other key components. These templates are used mainly by entrepreneurs planning to launch a new startup or expand an existing business.

Should I hire someone to write my business plan for me?

Concept, contents, and cashflow are the 3Cs of a business plan that can be defined as follows:

• Concept: Your concept should explain the purpose of your business, summarizing what you plan to accomplish with this very business.
• Contents: Your content should reflect your concept, product and services, target market, and competition.
• Cashflow: Your cash flow section must detail your cash in-and-out flows, including capital investment, operations costs, and revenue projections.

Why Is It Beneficial to Use a Sample Business Plan as a Guide?

Let’s face it—writing a 40-50 page business plan from scratch can be too intimidating; you may soon give up and won’t even finish it. 

Instead, using a sample business plan as a guide can help you understand its structure, gain inspiration and ideas for content, plan marketing strategies, and project financials. In short, using business template examples is the best way to write a business plan.

When should you not follow a business plan example?

We’ve always been saying this, using an example of a business plan is the best way to write one. However, it’s also critical to understand when not to follow a template. Here’s when:

• The format does not align with your business model or industry.
• Include outdated templates and information.
• Offer poorly written content.
• Include misleading and poorly done financials.
• There’s a lack of expertise.

These are a few red flags in a template you must consider looking at while choosing one.

Are these examples suited for business plan beginners?

Absolutely. In fact, these examples are specially designed, keeping common issues faced by beginners while drafting a plan in mind to serve them best. So, if you are a new or an established business with no planning experience, you have to check out these templates.

Looking for a faster way to finish your business plan?

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Elements of economic plan include several new tax incentives and preferences

Vice President and Democratic presidential nominee Kamala Harris today  released details  of elements of her economic plan. Among other items, Harris proposed several new tax incentives and preferences, including the following:

• A tax incentive for builders of homes sold to first time homebuyers
• An expansion of existing tax incentives for builders of affordable rental housing
• A tax credit for first time homebuyers
• A restoration of the American Rescue Plan Act version of the child tax credit (CTC) providing up to $3,600 per child
• A new expansion of the CTC providing a $6,000 tax credit for children in the first year of life
• A $1,500 expansion of the earned income tax credit available to lower income individuals
• A tax cut for Affordable Care Act premiums

The plan does not include specifics on whether the revenue cost of these items would be offset, though it does state that Harris will ask “the wealthiest Americans and largest corporations to pay their fair share” and that the plan will reduce the deficit.

Harris also calls for Congress to pass the  Stop Predatory Investing Act , which would eliminate certain tax benefits for investors who own large numbers of single-family homes.

KPMG observation

Notably, with regard to President Biden’s oft-stated pledge not to increase taxes on those making less than $400,000, “Vice President Harris is committed to ensuring no one earning less than $400,000 a year will pay more in new taxes.”

This pledge suggests that, for the $4 trillion of “tax cliff” items scheduled to expire at the end of 2025, Harris appears committed to extending those tax cuts for individuals making $400,000 or less. Though it is worth noting that use of the word “new” raises some uncertainty as to how the pledge will be applied.

Harris does not in today’s release endorse, or otherwise mention, the official tax plan of the Biden-Harris Administration, the so-called  Green Book .  Her vow to raise taxes on large corporations and the wealthy, however, is consistent with many of the proposals included in the Administration’s plan. Among other things, that plan calls for a 7% increase in the corporate tax rate, a number of new taxes on multinational businesses, and new taxes on high-earning individuals. For more information on the FY2025 Green Book, read  KPMG report: Tax proposals in FY 2025 budget .

Absent from today’s release is a proposal to exempt tip income from taxation. Harris has previously indicated that she (along with Republican nominee Donald Trump) supports this idea.

Finally, it should be noted that the sum total cost of all these proposals is several trillion dollars. Pursuing all of these ideas is likely to put significant pressure on finding new tax increases to offset the cost of these items.

The KPMG name and logo are trademarks used under license by the independent member firms of the KPMG global organization. KPMG International Limited is a private English company limited by guarantee and does not provide services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation. For more information, contact KPMG's Federal Tax Legislative and Regulatory Services Group at: + 1 202 533 3712, 1801 K Street NW, Washington, DC 20006.

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What We Know About Kamala Harris’s $5 Trillion Tax Plan So Far

The vice president supports the tax increases proposed by the Biden White House, according to her campaign.

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By Andrew Duehren

Reporting from Washington

In a campaign otherwise light on policy specifics, Vice President Kamala Harris this week quietly rolled out her most detailed, far-ranging proposal yet: nearly $5 trillion in tax increases over a decade.

That’s how much more revenue the federal government would raise if it adopted a number of tax increases that President Biden proposed in the spring . Ms. Harris’s campaign said this week that she supported those tax hikes, which were thoroughly laid out in the most recent federal budget plan prepared by the Biden administration.

No one making less than $400,000 a year would see their taxes go up under the plan. Instead, Ms. Harris is seeking to significantly raise taxes on the wealthiest Americans and large corporations. Congress has previously rejected many of these tax ideas, even when Democrats controlled both chambers.

While tax policy is right now a subplot in a turbulent presidential campaign, it will be a primary policy issue in Washington next year. The next president will have to work with Congress to address the tax cuts Donald J. Trump signed into law in 2017. Many of those tax cuts expire after 2025, meaning millions of Americans will see their taxes go up if lawmakers don’t reach a deal next year.

Here’s an overview of what we now know — and still don’t know — about the Democratic nominee’s views on taxes.

Higher taxes on corporations

The most recent White House budget includes several proposals that would raise taxes on large corporations . Chief among them is raising the corporate tax rate to 28 percent from 21 percent, a step that the Treasury Department estimated could bring in $1.3 trillion in revenue over the next 10 years.

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