research topics for hospitality industry

105+ Hospitality Research Topics [Updated 2024]

Post author By admin
May 8, 2024

In a bustling world where travel and leisure are increasingly essential aspects of our lives, the hospitality industry plays a pivotal role. From cozy bed-and-breakfasts to luxurious resorts, from trendy urban eateries to quaint countryside cafes, hospitality businesses cater to our need for comfort, relaxation, and enjoyment. But have you ever wondered what goes on behind the scenes? What makes some hospitality ventures thrive while others struggle? Join us on a journey through the fascinating world of hospitality research topics, where we unravel the mysteries and unveil the secrets of this vibrant industry.

Table of Contents

What Do You Mean By Hospitality?

Hospitality means being friendly and kind to guests or people you don’t know. It’s about making them feel welcome and comfortable, so they enjoy their time with you. Examples of hospitality include:

Hotel Accommodation: Providing comfortable rooms, amenities, and personalized services to guests staying at a hotel.
Restaurant Service: Welcoming diners, providing attentive service, and ensuring a pleasant dining experience, including food quality and ambiance.
Tourist Attractions: Offering informative guided tours, assistance, and facilities to visitors exploring tourist destinations.
Event Hosting: Organizing and hosting events such as weddings, conferences, or parties, ensuring guests’ needs are met and they feel welcome.
Homestays: Welcoming guests into one’s home and providing accommodation, meals, and hospitality similar to that of a hotel.
Travel Services: Assisting travelers with transportation, accommodations, and activities, ensuring a smooth and enjoyable journey.

105+ Hospitality Research Topics: Category Wise

Consumer behavior in hospitality.

The impact of online reviews on hotel bookings.
Trends in consumer preferences for dining experiences.
The influence of social media on travel decision-making.
Understanding the motivations of eco-conscious travelers.
Consumer perceptions of luxury vs. budget accommodations.
The role of loyalty programs in shaping guest behavior.
The influence of online food delivery platforms on restaurant choices.
Preferences for experiential accommodations (e.g., treehouses, glamping).
Understanding cultural differences in dining behavior among international tourists.
The impact of COVID-19 on travel decision-making and consumer behavior.
Accessibility considerations in hospitality for guests with disabilities.
Emerging trends in solo travel and their implications for hospitality businesses.

Sustainable Practices in Hospitality

Implementing green initiatives in hotel operations.
Assessing the effectiveness of waste reduction programs in restaurants.
Renewable energy adoption in the hospitality industry.
Sustainable sourcing practices in food and beverage operations.
Eco-friendly design trends in hotel construction.
The economic benefits of sustainability initiatives for hospitality businesses.
Reducing single-use plastics in hotel amenities and packaging.
Carbon footprint reduction strategies for hospitality transportation services.
Water conservation initiatives in hotel operations and landscaping.
Assessing the social impact of sustainable tourism projects on local communities.
Green certification programs and their influence on consumer choices.
Innovative approaches to upcycling and repurposing waste in hospitality operations.

Technology and Innovation in Hospitality

The impact of AI on guest service and personalization.
Integrating IoT devices for improved hotel management.
Blockchain applications in hotel booking and payment systems.
Virtual reality experiences in destination marketing.
Mobile app trends in hospitality and their impact on guest satisfaction.
Data analytics for enhancing hotel revenue management.
Augmented reality applications for enhancing guest experiences in museums and attractions.
Robotics and automation in restaurant kitchens and food delivery services.
Voice recognition technology for personalized guest interactions in hotels.
Smart building technologies for energy efficiency and guest comfort.
Cybersecurity challenges and solutions for hospitality businesses.
The role of big data analytics in predicting travel trends and demand forecasting.

Marketing and Branding in Hospitality

Brand positioning strategies for boutique hotels.
Influencer marketing in the hospitality industry.
Social media trends for restaurant promotion.
Content marketing strategies for destination marketing organizations.
Cross-cultural branding challenges in international hospitality.
The role of storytelling in hotel branding and guest engagement.
Crisis communication strategies for managing reputation in the face of negative events.
Personal branding for hospitality professionals (e.g., chefs, hoteliers).
Community-based tourism marketing strategies for rural destinations.
Experiential marketing campaigns in the luxury hospitality sector.
User-generated content and its impact on destination branding.
Co-branding partnerships between hotels and lifestyle brands.

Human Resource Management in Hospitality

Recruitment strategies for attracting top talent in the hospitality industry.
Training programs for enhancing hotel staff guest service skills.
Employee engagement initiatives in restaurant workplaces.
Diversity and inclusion practices in hotel workforce management.
Addressing burnout and turnover in the hospitality sector.
The impact of COVID-19 on hospitality workforce dynamics.
Employee wellness programs and their impact on productivity and retention.
Talent management strategies for addressing skills shortages in the hospitality industry.
Flexible staffing models for seasonal fluctuations in tourism demand.
The gig economy and its implications for hospitality employment.
Conflict resolution techniques for handling guest complaints and disputes.
Employee empowerment and its role in improving guest satisfaction scores.

Tourism and Destination Management

Destination competitiveness analysis in the global tourism market.
Sustainable tourism development strategies for emerging destinations.
The role of cultural heritage preservation in destination management.
Destination marketing for niche tourism segments (e.g., adventure travel, culinary tourism ).
Tourism carrying capacity assessment in popular destinations.
Crisis management strategies for destinations affected by natural disasters or political unrest.
Dark tourism and its ethical considerations in destination marketing.
Sustainable transportation options for reducing carbon emissions in tourism destinations.
The impact of overtourism on local infrastructure and resident quality of life.
Health and wellness tourism trends and destination development opportunities.
The role of festivals and events in destination branding and economic development.
Rural tourism development strategies for revitalizing declining communities.

Hospitality Operations and Management

Lean management principles in hotel operations.
Food safety protocols in restaurant kitchens.
The impact of automation on hospitality service delivery.
Customer relationship management strategies for enhancing guest loyalty.
Outsourcing trends in hotel operations (e.g., housekeeping, F&B).
Implementing flexible work schedules for hospitality employees.
Supply chain management best practices for reducing food waste in hospitality.
The use of biometrics for enhancing security and streamlining guest check-in processes.
Space optimization strategies for maximizing revenue in hotel meeting and event spaces.
Implementing contactless payment systems and digital wallets in hospitality.
Sustainable menu design and sourcing practices in restaurants.
Employee cross-training programs are used to enhance operational flexibility and efficiency.

Cultural and Ethical Issues in Hospitality

Cross-cultural communication challenges in hotel guest interactions.
Ethical considerations in hotel revenue management practices.
Sustainable tourism and indigenous community engagement.
Addressing cultural appropriation in restaurant menus and branding.
LGBTQ+ inclusivity in hospitality marketing and service delivery.
Human rights issues in the hospitality supply chain.
Ethical considerations in wildlife tourism and animal interactions.
Indigenous foodways preservation and promotion in hospitality establishments.
Gender equality and diversity initiatives in hospitality leadership positions.
Fair trade and ethical sourcing practices in hotel and restaurant procurement.
Cultural heritage preservation through culinary tourism experiences.
Ethical dilemmas in hotel revenue management and pricing strategies.

Future Directions in Hospitality Research

Predicting the impact of emerging technologies on the future of hospitality.
Sustainable tourism trends for the post-pandemic era.
The rise of experiential travel and its implications for hospitality businesses.
Addressing overtourism through innovative destination management strategies.
The role of regenerative tourism in combating climate change.
Exploring alternative accommodation models (e.g., homestays, co-living spaces) in hospitality.
The role of space tourism in the future of hospitality and destination management.
Exploring the potential of vertical farming for sustainable food production in urban hotels.
The impact of artificial intelligence on job displacement and workforce reskilling in hospitality.
Predicting the evolution of hospitality design trends in response to changing consumer preferences.
Assessing the feasibility of underwater hotels and other innovative accommodation concepts.
The rise of immersive travel experiences and virtual reality tourism.

Why Is Hospitality Research Important?

Hospitality research is crucial for several reasons:

Understanding Consumer Needs: Research helps businesses understand the evolving preferences, behaviors, and expectations of consumers in the hospitality industry. This understanding allows businesses to tailor their offerings and services to better meet the needs of their target audience.
Improving Service Quality: By analyzing guest feedback, studying industry trends, and identifying areas for improvement, hospitality research enables businesses to enhance the quality of their services. This, in turn, leads to higher levels of customer satisfaction and loyalty.
Driving Innovation: Research drives innovation in the hospitality sector by uncovering new technologies, trends, and best practices. Businesses that stay abreast of the latest research findings can innovate their offerings, improve operational efficiency, and gain a competitive edge in the market.
Sustainability Initiatives: With growing concerns about environmental and social sustainability, hospitality research plays a crucial role in identifying sustainable practices and initiatives. Research helps businesses reduce their environmental footprint, promote social responsibility, and contribute to the long-term viability of the industry.
Informing Decision-Making: Hospitality research provides valuable insights that inform strategic decision-making at all levels of the organization. From marketing and branding to operations and management, research findings guide businesses in making informed choices that drive growth and success.
Addressing Challenges: The hospitality industry faces numerous challenges, ranging from changing consumer preferences to regulatory compliance issues. Research helps businesses identify and address these challenges proactively, mitigating risks and optimizing performance.
Contributing to Economic Development: The hospitality sector plays a significant role in global economies, contributing to employment, GDP, and tourism revenues. By generating knowledge and driving innovation, hospitality research contributes to the continued growth and development of the industry, creating opportunities for economic prosperity.

In conclusion, hospitality research is like a treasure chest full of exciting things to learn about. It gives us lots of chances to explore and find out new stuff. Whether you’re interested in understanding consumer behavior, exploring sustainability practices, or analyzing the latest technological trends, there’s something for everyone in this dynamic industry.

So, next time you check into a hotel or dine out at a restaurant, take a moment to appreciate the research and innovation that make your experience possible. With hospitality research topics, you could uncover exciting new opportunities you never knew existed.

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130+ Hospitality Research Topics: Great Ideas

A research paper is mandatory for all students to graduate from a course, including hospitality courses. Research in the hospitality industry can be easy if you have the right topic. So, one of the first things you should prioritize before starting your hospitality research is finding an excellent topic.

Great Hospitality Industry Research Topics

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A good topic for research in hospitality will serve as the foundation for your paper. It will also attract readers and trigger interest in your paper. Are you looking for a research title in the hospitality industry that guarantees a top grade? Check out the following examples in this article:

Research topics on the hospitality industry should focus on the key and hot topics faced in the sector. Here is a list of research titles for hotel and restaurant management:

The origin and meaning of the word hospitality
How different cultures view hospitality
An in-depth look into the impacts of the COVID pandemic on the hospitality sector
Hospitality and tourism: what is the link?
Hospitality and hotel management: a comprehensive analysis
The role of hospitality in the tourism sector
Essential elements of the hospitality sector
A strategic analysis of the hospitality sector in your country
Etiquette in the hospitality sector
Hospitality industry wages: what is fair?

An argumentative essay topic should state your opinion on a subject so you can argue it in the essay. Some argumentative essay topics on the hospitality industry are:

Travel bans triggered by the COVID pandemic negatively impacted the hospitality sector
The impacts of global trends on the hospitality sector
Hospitality ethics: an in-depth analysis
The relationship between a host and guest about hospitality
The contributions of the hospitality sector to global economic growth
Sustainability as a global trend in the hospitality sector
The development of sustainability in the hospitality sector
Challenges encountered by the hospitality sector in the 21 st century
Technology as a tool for change in the hospitality sector
Hospitality in Christian and Islam culture

Creativity is a vital element when choosing a research topic. It will make your essay stand out and attract readers. Here are some great examples of research topics about hospitality management and their reasons:

Qualities of an effective hotel manager
How customer service can influence the quality of hotel management
Full-service vs. limited-service hotels: the difference in their hotel management
How large hotels conduct revenue management
Hotel management in European nations
How can hotel management impact an establishment’s success?
Financial accounting is a critical part of hotel management
Hotel management: a comprehensive overview
The impact of the internet on hotel management
The role of hotel management on guest satisfaction rates

You should always find social media research topics for your hospitality research paper. Check out the following hospitality research topics:

The impact of social media on the hospitality sector
How companies in the hospitality sector take advantage of the power of the internet
The social media influencer trend and its impact on the hospitality sector
How hospitality practitioners use the internet to enhance their services
Hospitality training and the internet
Technology as a tool for hospitality training
The role of the internet in hospitality diversification
Social media and its impact on hospitality diversification
Strategic ways for hospitality companies to take advantage of technology and the internet
Social media and hospitality: the correlation

An excellent research title can play a vital role in earning good grades. Find a sample of a thesis statement about social media and more titles about hospitality management below:

What is the role of a hotel manager
Types of hotel managers in large establishments
Core issues in the hospitality management sector
Salary expectations for hotel managers
The core roles of facility managers in the hospitality sector
Hospitality as a virtue independent of the hospitality sector
Factors that prevent hospitality managers from providing effective services
Hotel marketing management: a comprehensive assessment
Hotel revenue management: a comprehensive assessment
Hotel management in your country

Tourism and hospitality often go hand in hand. So, you can cover the two elements in your research paper if you have an ideal topic that brings these concepts together. Check out the following research topics for STEM students :

The tourism and hospitality sector after the coronavirus pandemic
The long-term effects of travel bans on the tourism and hospitality sector
What is the way forward for the tourism and hospitality sector after the pandemic?
Online tourism: an in-depth analysis
Advances in the tourism and hospitality sector
Social advancing and tourism management: a comprehensive overview
Medical tourism: an analysis
Impacts of social media on the tourism and hospitality sector
Impacts of government regulations on the tourism and hospitality sector
The impacts of natural hazards on the tourism and hospitality sector

Sustainability research topics are critical for all tourism and hospitality students. Find research topics and ideas for tourism students related to sustainability below:

Sustainability in the tourism sector
Tourism sustainability: perspectives of guests and practitioners
Sustainable tourism as a tool for heritage and culture preservation
A study of sustainable tourism in mountainous destinations
The practice of sustainable tourism in island destinations
Challenges encountered in sustainable tourism
The impacts of sustainable tourism on the digital world
Sustainable tourism efforts for disaster prevention
The impacts of the pandemic on sustainable tourism
How is sustainable tourism measured?

A creative research title will show your reader what to expect from the rest of your paper. It creates a good first impression. Find a good thesis title or professional thesis writer about the hospitality industry below:

Tourism marketing and sustainable tourism: an in-depth study
Hospitality and tourism in emerging economies
The correlation between ecotourism and sustainable tourism
The impacts of politics in the hospitality sector
An evaluation of local tourism and hospitality sectors
The profitability of the hospitality sector
How governments can improve their hospitality sectors
The effect of local communities on the hospitality and tourism sector
Sustainability is a critical trend in the hospitality sector
A comparative analysis of the hospitality sector in the US and Europe

Hotel and restaurant management are significant topics in the Philippines. So, writing a good essay on these topics can come in handy for your academic performance. Find a good research title about hotel and restaurant management below:

Hotel and restaurant management ethics in the Philippines
Hotel and restaurant management laws in the Philippines
Why should hotels invest in restaurants?
The concept of perverse hospitality in the Philippines
Hotel and restaurant management salaries in the Philippines
The role of the Philippino government in hotel and restaurant management policies
Strict hotel and restaurant management policies in the Philippines
Smoking bans in hotels in the Philippines
Fair wages in the hotel and restaurant management sector in the Philippines
The concept of hospitality in Philippino hotel and restaurant management

Students studying social sciences can write research papers on hospitality management because these subjects are related. Find a research topic about hospitality management that covers social issues below. All social issues research topics are actionable.

Hospitality training for hotel workers
Flight attendants and hospitality: an overview
How to conduct hospitality training for flight attendants
How hotel managers can maximize profits in the hospitality sectors
Challenges experienced in hospitality management
Barriers to success in hospitality management
The value of the hospitality sector for the global economy
Hospitality management and augmented reality: an in-depth overview
Safety precautions in hospitality management since the CORONA pandemic
How local governments depend on the hospitality sector

The hospitality management sector and the economy industry often influence each other. So, you can write a paper that explains their link. Here are some economic research paper topics in hospitality management:

How hospitality economics impact overall country economics
How the hospitality sector can improve their profits
Challenges hindering the hospitality sector from growth
Hospitality laws and profitability: the correlation
The best ways the hospitality market can improve their finance management
Finance management in hospitality: an overview
Personalization as a tool for promoting growth in the hospitality sector
Countries that benefit the most from the hospitality sector
Inbound tourism: its impact on the global economy
Tourism and hospitality as tools for economic growth

Hospitality management is a popular course; all students must complete a research paper to graduate. So, you ought to be creative with your paper, especially the title, so it does not look like anyone else’s. Let us look at some excellent hospitality management thesis topics:

The best tourist attractions
Tourism management perceptions according to various cultures
Diverse views of hospitality management
Can hospitality management be taught?
An in-depth look at ways hospitality management can be trained
Hospitality management training for restaurant workers
Key elements in hotel management
How hotel management can influence its customer satisfaction rates
How many managers should a hotel have
Management and hospitality: a comprehensive guide

The hospitality management sector is prone to many changes. So you can easily find a current topic for your research paper. As you check out the hospitality thesis topics highlighted below, take some time to read about anatomy research paper topics .

How competitive is the hospitality management sector?
Causes of the high turnover in the hospitality sector
Strategies that guide management organizations in the hospitality
Hospitality management in Australia
How the hospitality sector does employee management
Basic training elements for hospitality management
What type of training do hospitality management practitioners go through?
The value of hospitality management
Changes in hospitality management brought about by the internet
How online reviews influence the hospitality management sector

Choosing the right topic is the first step to writing a good research or thesis paper in hospitality management. However, many students struggle to prepare quality research papers. If you are one of such students, worry not because we have got you covered.

You can trust us with your research paper writing needs. Our writers will help you create a paper that matches your quality topic to earn you excellent grades. Contact our writers today and get your quality research paper in no time. Feel free to read more on biochemistry topics .

210 Best Hospitality Research Topics and Ideas

Table of Contents

If you are pursuing a degree in hospitality courses, then to obtain graduation, definitely during your final semester, you will have to submit a thesis on any hospitality research topic. Since hospitality is a vast field of study, it might be challenging to identify a good research topic on it. So, for your convenience, in this blog post, we have presented a list of 210 outstanding hospitality research paper topics on different themes related to the subject. Continue reading to gain a wide range of hospitality research ideas. Also, from here, get to know about the preparation of hospitality research papers.

What is Hospitality?

Hospitality means offering a warm or friendly welcome to visitors and guests. On this planet, hospitality is one of the dynamic industries where innovation and technology are used to improve the experience of the guests. The hospitality and tourism industry majorly encloses all the activities that are associated with travel and tourism. Primarily, the hospitality sector includes

Hotels & Resorts
Night Clubs & Bars
Restaurants & Catering
Travel & Transportation
Cruise Liners and bus tours
Events (Private, Business, Cultural & Sports)
Spas & Wellness

Hospitality management or hotel management is a vast field that deals with managerial activities in the hospitality industry. The ultimate aim of the hospitality industry is to satisfy customers by offering the best services. Hence, to improve customer satisfaction, the industry requires a lot of skills, creativity, and the help of technology. Also, to build unique strategies for attracting customers, various research and analysis activities are conducted in the hospitality industry.

How to Write a Hospitality Research Paper

A hospitality research paper is an academic paper that focuses on any topics that are related to hospitality. For writing a research paper, first, you should identify a good topic. During topic selection, make sure to pick a topic that matches your interest. The research topic should not be too broad or too narrow.

If the topic is too broad, narrow it down and focus only on a particular theme. You can select either a topic or a subtopic for discussion, but it should have a strong thesis statement. Remember, all the main points related to the research statement should be explained with supporting facts.

Like other academic papers, the hospitality research paper you prepare should also be well-structured and informative. When writing a hospitality research paper, include the following elements.

Introduction: It is the opening paragraph of the paper. In the introductory paragraph, you should mention brief background information on the topic and thesis statement .

Literature review: In this section, you should discuss the theoretical framework and the sources you have used to research and write the paper.

Research Methodology: Here, you should list and explain all of the methods you have used to collect and analyze the data.

Data Analysis: In this section, you should analyze all the research data you have gathered.

Results: Here, you should focus on the meaning and implications of the data you have collected.

Conclusion: In this section, you should summarize all the major points. Also, you should specify how your analysis has provided the answers to your research question.

References Page: Here, you should list all the sources you have used as a reference in your research paper.

Tips for Selecting a Good Hospitality Research Topic

To create an excellent hospitality research paper, you must have a potential topic. In case, you are clueless about how to find an appropriate hospitality research topic, follow these tips.

Determine your interests: Identify your passions and areas of interest in the hospitality sector that involve food and beverage, hotel management, travel, etc.
Examine market trends: Research the most recent developments, chances, and issues such as eco-friendly travel, technological uptake, and guest experiences facing the hotel industry.
Review existing literature: Analyze prior research projects to find knowledge gaps or areas that require more investigation
Think about real-world uses: Consider how your study might help with practical issues or enhance hospitality sector procedures.
Brainstorm and refine: Create a list of potential themes, then narrow it down to the most viable and engaging topics. The chosen topic on hospitality should be researchable within the timeframe and it should genuinely interest you and align with your goals.
Ensure relevance, originality, and feasibility: Make sure the study topic you select for your hospitality research paper is relevant to the industry and current trends. Also, the topic should offer a fresh perspective and contain sufficient data and resources for examination.
Check for originality: Evaluate whether the selected topic is unique or not. Always, give preference to a specific hospitality research topic that was over-researched and allows you to generate fresh perspective.
Get feedback from a mentor: Consult with your instructor to confirm whether the hospitality research topic you have selected is worth discussing or not.

List of Hospitality Research Topics and Ideas

Hospitality is a broad field with endless research topics to consider. When it comes to writing a hospitality research paper, you can prefer any hospitality topics based on history, culture, management, and recent industry trends. The following are some exclusive hospitality research paper topics and ideas you may take into consideration for your studies.

Simple Hospitality Research Topics

If you are seeking a more focused study, then prepare your hospitality research paper on any simple topics recommended here. All these topics are easy to examine, require minimal resources, and are the best choice for beginners to examine within a limited time.

Talk about the origin of the word Hospitality.
Hospitality in the Islam culture.
Hospitality in Ancient Greece.
Best ways to greet a tourist in Rome.
Hospitality in the Christian culture.
The effect of global trends on the hospitality industry.
Explain the relationship between the host and the guest.
An in-depth look at hospitality ethics.
Best ways to greet a guest in Prague.
Analyze the negative effects of travel bans
Contribution of tourism to global economic growth
Development of sustainable tourism
Contribution of tourism to development and poverty reduction
Discuss the tourism destinations across Europe
Impact of the COVID-19 pandemic on global tourism

Hospitality Research Topics on Tourism

Tourism is an essential component of the hospitality sector. So, in your hospitality research paper, you may discuss any unique aspect of tourism such as traveler behavior, industry trends, and destination management, or any other exclusive tourism topic ideas suggested below.

Contribution of Tourism to the Worldwide Trade
Improvement of Competitiveness of Tourism
The advancement of Tourism contribution to the development
Best ways to greet tourists in Rome
Comparison between the hospitality laws in Middle-East countries and European countries
Existing hospitality laws in Japan and China
Employee performance in the establishment of Hotel: Case Study of Munyonyo Commonwealth Resort
Best practices of hotel management
Talk about etiquette in the hospitality industry.
The effects of smoking bans on casinos.
Analyze the impact of the COVID-19 pandemic-led social distancing on the global tourism management
How the removal of travel restrictions in the post-COVID year is going to benefit the tourism industry of the United Kingdom?
Assess how government policies, rules, and regulations impact the development of a country’s tourism business
Analyze the impact of natural disasters and hazards on the tourism industry of the UK
Discuss the impact of travel bloggers and vloggers on the global tourism business

Interesting Hospitality Research Paper Topics

To compose your hospitality research paper, choose a topic you are highly interested in so that you may enjoy your study process and conveniently generate fresh insights in your paper. The following are a few hospitality topics that might be exciting for you to study and write about.

Explain the concept of favored guests in Christianity.
The right to free transit.
Analyze the concept of perverse hospitality.
An in-depth look at fair wages in the hospitality industry.
Case Study: The Izmailovo Hotel.
Case Study: The Abraj Al-Bait.
Make a strategic analysis of the Circus Circus Las Vegas.
Make a strategic analysis of the Hilton Hawaiian Village.
Discuss the tagline “Atithi Devo Bhava”
Hospitality training of flight attendants
Intercultural challenges in the hospitality industry and the role played by hospitality management: a descriptive review
Hospitality management and Access-based sharing options: factors driving consumers to make such decisions
Analyze the concept of experience sampling technique in the hospitality management domain
Comparative analysis of the working hours in the hospitality sector of the UK and the US
Discuss the potential challenges and interventions involved in international hospitality management

Unique Hospitality Research Ideas

In this section, we have suggested certain unique research paper ideas on hospitality. By exploring such distinct topics, you may generate original viewpoints, establish yourself as an expert, and drive future innovation in hospitality.

Importance of the hospitality industry on France’s economy
Smart and innovative tourism development
Promoting employment through fostering knowledge, education, and capacity-building
Examining perception and attitude of customers towards online travel agents.
How can small catering firms utilize integrated marketing communication to create brand recognition and sales?
Discuss the financial management and accounting of a hotel.
Revenue management of a large hotel.
A study on French hotel management.

Excellent Research Topics on Hotel Management

Hotel management focuses on strategic leadership and efficient resource allocation strategies to control day-to-day hotel operations, guarantee great guest services, and optimize profitability. The following are some incredible hotel management research paper topics for you to get started.

Traits of a good hotel manager.
Case Study: The Ambassador City Jomtien
Case Study: The Wynn Las Vegas
Managing a hotel in Pakistan.
Case Study: Hotel & Plaza
Explain the customer service at a 5-star hotel.
Analyze the difference between a full-service hotel and a limited-service hotel
Space, Society, and Hospitality
Use of technologies in hotel management practices
The current trend in hotel management

Hospitality Law Research Topics

Hospitality law refers to the rules and regulations that govern the hospitality industry. It covers areas such as employment, contracts, and consumer protection for hotels, restaurants, and travel businesses. Listed below are a few hospitality law topics you may examine in your hospitality research paper.

Problems confronting the development of the hospitality industry (a case study of Models Hotel Enugu)
A closer look at the Laws of Innkeepers.
Discuss insurance waivers.
Explain bailments in the hospitality industry.
Research the risk of theft in hotels in the UK.
Hospitality law in South Africa.
Hospitality law in India.
Research hospitality law in Russia.
Hospitality law in South Korea.
Hospitality law in North Korea.
Talk about the liability of hotel owners in the US.
Importance of hospitality law in driving tourism growth
Critical analysis of the hospitality laws in the United States
Loss of guest property in the European Union
Talk about hospitality as a virtue.

Hospitality Management Research Topics

Hospitality management entails supervising and coordinating hospitality services. It provides great visitor experiences through strong leadership and operational skills. For preparing your hospitality research paper, you may consider any of these hospitality management topics.

Importance of hotel management
Discuss the salary expectations of hotel managers.
Major issues in the hospitality industry.
The role of the General Manager of a hotel.
The different types of hospitality accommodations.
Evaluating the need for effective policies as a panacea for the sustainable hospitality and tourism industry
Role of interior design in the hospitality industry cutting wrought iron as a case study
The course of food poisoning in catering establishments (a case study of a selected restaurant in Aba)

Additional Research Topics on Hospitality Management

Listed below are a few more research paper questions about hospitality management that you may take into account for writing your hospitality research paper.

Working conditions in a large hotel.
The various types of hospitality accommodations.
Talk about the salary expectations of hotel managers.
Offering food, shelter, and safety in Nepal.
Discuss hotel management during the COVID-19 pandemic.
An in-depth look at hotel marketing management.
Prepare a strategic analysis of a hotel of your choice.
The role of a Director of Groups and Events.
Food and beverage in the hospitality industry.
Offering shelter in Judaism.
The role of facility managers.
Research the effects of the 2020 coronavirus pandemic on the hospitality industry.
Discuss hospitality training of restaurant workers.

Advanced Research Topics on Hospitality Management

Explore the complexity of hospitality management with the advanced research topics listed here. By examining the most recent developments such as technological integrations and sustainable practices in the field, you may shape the future of hospitality management.

The importance of the hospitality industry for the US economy.
Discuss hospitality training of flight attendants.
Make a strategic analysis of Caesars Palace Hotel.
Research what off-season means for holiday resorts.
Discuss how hospitality companies diversify.
Case Study: The MGM Grand Las Vegas and The Signature
Make a strategic analysis of the Excalibur Hotel and Casino.
Case Study: The Londoner Macao
Case Study: The Venetian Resort Las Vegas
Talk about personalization in hospitality.

Research Paper Topics on Hospitality and Tourism

The hospitality and tourism industry is a dynamic and diverse field that offers a wide range of research opportunities. Here are some potential research paper topics to explore the latest trends, challenges, and innovations in hospitality and tourism.

Analyze the 7 components of tourism.
Talk about the 3 main concepts in tourism.
Best tourist attractions in the US.
Going contactless in the hospitality industry.
Domestic tourism in the United States.
Best tourist attractions in the UK.
Research outbound tourism trends in 2022.
How did the COVID-19 pandemic affect tourism?
What does inbound tourism mean?
Use of Sig Sigma and TQM (Total Quality Management) in the hospitality and tourism business
Analyze the impact of hotel brand image on customer perception.
Explore revenue management strategies in the hospitality industry.
Assess protocols and technologies for ensuring guest safety.
Examine the influence of social media influencers on travel decisions.
Analyze the evolution of luxury travel experiences.

Best Hospitality Research Topics for Students

Are you seeking the best research paper topics on hospitality? Get help from the list uploaded here. In the list, we have provided some fascinating hospitality research questions for students to deal with.

Discuss destination promotion.
Make a strategic analysis of the Shinagawa Prince Hotel.
The way tech has affected the hospitality industry.
Talk about seamless technology in hospitality.
Make a strategic analysis of the Resorts World Las Vegas.
Discuss the best ways to cater to millennials.
Augmented reality in the hospitality industry.
Sustainability in the hospitality industry.
The most important service in the hospitality industry.
Discuss the growing emphasis on well-being.
Using tech to meet the needs of hotel guests.
Make a strategic analysis of the Atlantis Paradise Island hotel.
Crushing the competition in the hospitality business.
The most important part of hospitality in a luxury hotel.
Research the importance of a good tour guide.

Informative Hospitality Research Ideas

The hospitality research paper you compose should widen the knowledge of your readers. So, for studies, it is crucial to take into account any hospitality topics with an educational value. These are a few informative topics you may choose for writing a hospitality research paper.

Analyze the operations of a pub of your choice.
Discuss the tips system.
Changing laws in the hospitality sector.
The importance of proper etiquette.
Research the wages of hotel staff in your area.
The influence of hospitality on the direct and indirect economy.
Hospitality going green in the upcoming years.
Compare 3 major hotel chains in the UK.
Hospitality laws and regulations in the Maldives.
Hospitality during the Olympic Games.
The best ways to attract guests to your hotel.
Hospitality in Ancient Egypt.
Discuss the bread and salt tradition in Eastern Europe.
Discuss hospitality in your local hospital.
A closer look at sports tourism.

Captivating Hospitality Research Paper Topics

Find here, a list of engaging research questions on hospitality. Preparing a research paper on such captivating topics will spark engagement, foster innovation, drive meaningful contributions, and enhance your research’s influence and industry relevance.

Middle Eastern and European countries’ hospitality laws are contrasted.
encouraging knowledge, education, and capacity-building to promote employment
Analyze the Hilton Hawaiian Village from a strategic perspective.
An in-depth examination of equitable pay in the hospitality sector
Munyonyo Commonwealth Resort is a case study on employee performance in the hotel setting.
Do some research on how the hotel sector will be affected by the coronavirus pandemic in 2020.
TQM (Total Quality Management) and Sig Sigma are used in the hospitality and tourism industries.
Remote communication’s importance in the hospitality and tourism industries
An in-depth examination of increasing earnings in the hospitality sector
Do a strategic study of the hotel Caesars Palace.

Final Words

Choosing a relevant and interesting hospitality research topic is critical to generating meaningful insights that may drive industry growth and improvement. To prepare your hospitality research paper, you may very well select any topic from the above-suggested list. But remember, the hospitality research topic you choose should be specific, relevant, feasible, and unique and it should meet your objectives. You may also pick a study topic that addresses real-world issues, has practical applications, and adds to the current body of knowledge in the hospitality sector. With a well-chosen research topic and well-organized academic paper, you can make a significant contribution to the field of hospitality. If you experience challenges with writing a hospitality research paper, get assistance from the subject experts on our team and complete your assignment according to the standard guidelines.

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139+ Brilliant Hospitality Management Research Topics

Dive into hospitality management research topics. Learn how to improve guest satisfaction, use new technologies, and drive sustainability in hotels and restaurants.

As travel and accommodations change, staying updated on trends and challenges is important. Our guide highlights research areas that can boost the success of hotels, restaurants, and other hospitality businesses.

Discover how new tech can enhance guest experiences and find strategies for a more sustainable industry. This guide will spark your curiosity and help you explore the latest trends and future innovations in hospitality.

Table of Contents

Hospitality Management Research Topics PDF

The importance of research in the hospitality industry.

Research is vital in hospitality because it:

Improves Guest Experience : Helps understand and meet guest needs.
Updates Tech : Keeps you informed about the latest tools.
Promotes Sustainability : Shows how to be eco-friendly.
Boosts Performance : Helps improve and stand out.
Spots Trends : Keeps you ahead of new developments.
Increases Efficiency : Finds ways to work better and save money.

In short, research helps you stay relevant, improve, and succeed.

Hospitality Management Research Topics

Check out hospitality management research topics:-

Guest Experience and Satisfaction

Personalized services.

Tailored experiences and custom room settings.
Impact on repeat visits and loyalty.

Online Reviews

Influence of managing and responding to reviews.
Effect on hotel reputation and bookings.

Loyalty Programs

Rewards, points, and exclusive benefits.
Effectiveness in increasing guest retention.

Hotel Ambiance

Decor, lighting, and room layout.
Contribution to guest satisfaction and comfort.

Guest Feedback

Handling complaints and quick resolution.
Impact on overall satisfaction.

Luxury vs. Budget

Comparing guest satisfaction metrics.
Identifying key differentiators.

Staff Interactions

Role of staff behavior and professionalism.
Effect on guest experiences.

Room Cleanliness

Impact on reviews and guest satisfaction.
Standards and maintenance practices.

Amenities Impact

Additional amenities like free Wi-Fi and breakfast.
Influence on guest satisfaction and ratings.

Boutique Hotels

Enhancing satisfaction through unique features.
Focus on personalized services.

Service Quality and Management

Service quality measurement.

Standards and metrics in luxury hotels.
Guest feedback and mystery shopper evaluations.

Staff Training

Effectiveness of training programs.
Impact on service quality.

Service Recovery

Addressing service failures and guest compensation.
Effects on loyalty and repeat business.

Sector Comparison

Service quality across hotels, resorts, and hostels.
Identifying best practices.

Technology Integration

Role of technology in enhancing service.
Examples include self-service kiosks and digital concierge.

Employee Satisfaction

Link between job satisfaction and service quality.
Influence on staff performance.

Feedback Utilization

Using guest feedback for service improvement.
Measuring effectiveness of changes.

Dining Metrics

Metrics for evaluating restaurant service quality.
Focus on speed, accuracy, and overall experience.

Loyalty Impact

Improvements in service quality and customer loyalty.
Long-term business success.

Mystery Guests

Implementing mystery guest programs.
Assessing service quality across touchpoints.

Technology and Innovation

Ai chatbots.

Impact on guest service efficiency.
Response time and accuracy.

Mobile Apps

Enhancing convenience through reservations and services.
Guest engagement features.

Smart Rooms

Effects of technology like voice controls and automation.
Impact on guest comfort.

Virtual Reality

Providing immersive hotel tours.
Influence on booking decisions.
Optimizing operations with data analytics.
Personalized guest experiences.

IoT in Hotels

Managing operations with IoT devices.
Enhancing guest interactions.

Digital Check-in

Impact on guest satisfaction and efficiency.
Streamlining the check-in/check-out process.

Blockchain Technology

Secure and transparent booking processes.
Benefits for transactions.
Technology in food and beverage services.
Improving efficiency and guest satisfaction.

Wearable Tech

Tracking guest preferences with smartwatches.
Enhancing personalized services.

Sustainability and Environmental Management

Green certifications.

Impact on operations and guest perceptions.
Certifications like LEED and Green Key.

Waste Reduction

Effectiveness of recycling and composting programs.
Impact on operational costs.

Energy Efficiency

Technologies like LED lighting and smart thermostats.
Reducing energy consumption and costs.

Guest Attitudes

Attitudes towards sustainable practices.
Influence on hotel choice and loyalty.

Plastic Reduction

Strategies to minimize single-use plastics.
Effectiveness of implemented measures.

Eco-Friendly Practices

Practices like water-saving initiatives.
Contribution to operational efficiency.

Water Conservation

Measures like low-flow fixtures.
Impact on operations and sustainability.

Sustainability Reporting

Benefits of reporting on sustainability.
Improving hotel image and attracting guests.

Sustainable Sourcing

Impact on food quality and guest perceptions.
Sourcing practices in restaurants.

Green Building Impact

Influence of green building certifications.
Marketability and guest preferences.

Human Resources and Management

Recruitment strategies.

Attracting and retaining skilled staff.
Recruitment channels and incentives.

Leadership Styles

Impact on employee motivation and performance.
Different leadership approaches.

Training Programs

Improving service quality through training.
Effectiveness and evaluation.

Cultural Diversity

Managing a diverse workforce.
Challenges and benefits.

Performance Appraisal

Systems for employee development and productivity.
Effectiveness of appraisals.

Employee Engagement

Strategies to boost engagement and satisfaction.
Recognition and career development.

Compensation Impact

Relationship between compensation and job satisfaction.
Benefits packages and performance.

Mentorship Programs

Developing managerial skills through mentorship.
Improving staff retention.

Work-Life Balance

Initiatives to promote balance.
Effects on turnover and job satisfaction.

Team-Building

Impact of team-building activities on morale.
Enhancing collaboration and performance.

Marketing and Branding

Boutique hotel marketing.

Strategies for marketing unique features.
Target markets and positioning.

Social Media Influence

Impact of influencers on brand perception.
Customer engagement strategies.
Driving repeat business through rewards.
Effectiveness of loyalty initiatives.
Managing reviews and ratings.
Influence on brand image.

Branding New Ventures

Strategies for positioning new businesses.
Market differentiation and identity.

Seasonal Campaigns

Success of holiday and seasonal promotions.
Impact on bookings and revenue.

Targeted Advertising

Effectiveness of targeted ads.
Attracting and converting potential customers.

Storytelling

Enhancing brand loyalty through storytelling.
Emotional connections with guests.

Rebranding Strategies

Strategies for rebranding and repositioning.
Attracting new markets.

Cross-Promotions

Partnerships with local businesses.
Increasing brand exposure and attracting guests.

Financial Management and Economics

Cost management.

Strategies for managing expenses in small hotels.
Enhancing profitability.

Revenue Management

Techniques like dynamic pricing.
Maximizing revenue and occupancy rates.

Performance Metrics

Financial performance metrics (e.g., ADR, RevPAR).
Improving profitability and efficiency.

Tourism Impact

Economic impact on local communities.
Job creation and development.

Risk Management

Strategies for addressing financial challenges.
Ensuring business stability.

Budget Control

Managing expenses in restaurant operations.
Improving financial performance.

Performance vs. Satisfaction

Relationship between financial performance and guest satisfaction.
Identifying areas for improvement.

Demand Forecasting

Financial forecasting models for seasonal demand.
Adjusting pricing and staffing.

Technology Investment

Impact of technology investments on operations.

Cost-Saving Strategies

Opportunities in supply chain management.
Reducing operational costs.

Cultural and Global Trends

International guest needs.

Accommodating cultural preferences.
Communication needs and service adjustments.

Cultural Differences

Influence on guest expectations.
Enhancing service to meet diverse needs.

Globalization Impact

Effects on local hospitality practices.
Market trends and adaptations.

Cultural Preferences

Catering to diverse preferences in services.
Enhancing dining and hospitality experiences.

Cultural Heritage

Utilizing local traditions to attract guests.
Enhancing the hospitality experience.

Travel Trends

Emerging trends like experiential travel.
Impact on demand and hospitality services.

International Chains

Managing global hotel chains.
Challenges and opportunities in diverse markets.

Cultural Events

Impact of local events on hotel bookings.
Enhancing guest experiences through events.

Cross-Cultural Training

Developing training for diverse staff.
Improving guest interactions and service.

Cultural Trends

Influence on food and service offerings.
Adapting to emerging cultural trends.

Health and Safety

Covid-19 protocols.

Implementing health and safety measures.
Effects on guest safety and confidence.

Hygiene Standards

Impact on cleanliness perceptions.
Ensuring high standards.

Crisis Management

Strategies for managing emergencies.
Ensuring guest and staff safety.

Safety Training

Preventing accidents and managing risks.

Sanitation Practices

Role in preventing infections.
Maintaining guest health.

Wellness Tourism

Trends in wellness-focused services.

Event Risk Management

Strategies for safe event hosting.
Managing potential hazards.

Emergency Response

Effectiveness of response plans.
Handling health and safety scenarios.

Health Certifications

Impact on trust and reputation.
Benefits of health certifications.

Regulation Compliance

Compliance with health regulations.
Effects on operations and guest satisfaction.

Customer Relationship Management (CRM)

Crm personalization.

Enhancing guest personalization with CRM.
Targeted offers and customized experiences.
Improving guest retention and satisfaction.
Effectiveness of CRM systems.

CRM Integration

Integrating CRM with booking systems.
Streamlining guest data management.

Feedback Management

Managing and responding to guest feedback.
Improving service through CRM tools.

Data-Driven Interactions

Enhancing interactions with data insights.
Personalized guest service.
Impact of CRM tools on sales and engagement.
Improving guest relationship management.

CRM Analytics

Using analytics for targeted marketing.
Improving guest acquisition strategies.
Managing loyalty programs with CRM.
Boosting guest retention and satisfaction.

Service Enhancement

Leveraging CRM data to improve service delivery.
Addressing individual guest needs.

Restaurant CRM

Applications in restaurant settings.
Enhancing guest relationship management.

Event Management

Conference planning.

Best practices for large-scale events.
Effective planning and execution.

Revenue Impact

Influence of events on hotel revenue.
Maximizing profitability through event management.

Logistics Management

Managing operational challenges in events.
Ensuring smooth execution.

Event Technology

Role of event management software.
Streamlining planning and execution.

Event Marketing

Attracting attendees with effective marketing.
Promoting events successfully.

Guest Experience

Impact of event management on guest satisfaction.
Enhancing experiences during events.
Handling potential issues in events.
Ensuring successful outcomes.
Effects of major events on local tourism.
Boosting hospitality business.

Multi-Venue Coordination

Coordinating multi-day and multi-venue events.
Ensuring seamless execution.

Event Feedback

Using guest feedback for improvement.
Enhancing future event planning.

Supply Chain and Procurement

Procurement best practices.

Ensuring quality and cost-efficiency.
Best practices in procurement.

Supply Chain Efficiency

Impact on operational efficiency.
Managing supply chain effectively.

Supplier Management

Strategies for managing supplier relationships.
Ensuring timely and quality delivery.

Cost Control

Managing expenses in procurement.
Improving profitability.

Inventory Management

Optimizing stock levels.
Reducing waste.
Sustainable practices in sourcing.
Impact on supply chain and environmental responsibility.

Disruption Mitigation

Strategies for handling supply chain disruptions.
Ensuring continuity.

Technology in Supply Chain

Enhancing transparency and efficiency.
Role of supply chain software.

Supplier Diversity

Benefits of diverse suppliers.
Supporting local businesses.

Bulk Purchasing

Advantages and challenges of bulk purchasing.
Managing costs and supply.

Legal and Ethical Issues

Data privacy compliance.

Adhering to data privacy regulations.
Impact on guest trust.

Ethical Data Use

Ethical issues in data collection and use.
Ensuring transparency and consent.

Anti-Discrimination Laws

Impact on hospitality practices.
Ensuring fair treatment.

Legal Disputes

Handling disputes effectively.
Addressing guest complaints and contractual issues.

Ethical Practices

Influence on guest loyalty and business reputation.
Ensuring fair and ethical practices.

Digital Marketing Laws

Legal implications of marketing practices.
Compliance with regulations.
Impact on workforce management.
Wage regulations and working conditions.

Harassment Policies

Addressing harassment and discrimination.
Ensuring a safe work environment.
Compliance with health and safety regulations.
Impact on operational practices.

Contract Management

Legal aspects of event and vendor contracts.
Managing agreements and liabilities.

Innovation and Future Trends

Emerging tech.

Impact of new technologies like AI and robotics.
Future implications for hospitality.

Business Models

Innovative business models (e.g., subscription services).
Impact on the hospitality industry.

Guest Preferences

Predictions for future preferences.
Shaping future hospitality services.

Autonomous Tech

Effects of autonomous technologies on operations.

Adapting to Change

Strategies for adapting to rapid changes.
Responding to market trends and consumer behavior.

Futuristic Design

Influence of futuristic design concepts.
Enhancing guest satisfaction.

Market Entrants

Effects of new market entrants on competition.
Adapting to disruptive startups.

Sustainability Innovation

Innovations in sustainability practices.
Meeting guest preferences for eco-friendly options.
Using VR for immersive experiences.
Enhancing guest interactions and bookings.

Economic Trends

Global economic trends affecting hospitality.
Adapting to economic fluctuations.

Research Methods and Data Collection

Research methods and data collection are crucial for gathering useful information in hospitality. Here’s a simple overview:

Surveys : Collect opinions and feedback from guests through questionnaires . This helps understand their preferences and experiences.
Interviews : Conduct one-on-one conversations with guests or staff to get detailed insights and personal stories.
Observations : Watch how guests interact with services and facilities. This provides real-time data on behavior and satisfaction.
Focus Groups : Gather small groups of guests or employees to discuss their views and experiences. This helps explore specific issues in depth.
Online Analytics : Track and analyze data from your website and social media. This shows how guests are engaging with your online presence.
Sales Data : Review sales records and booking patterns. This reveals trends and helps forecast future needs.
Feedback Forms : Use comment cards or digital feedback tools to collect guest opinions after their stay.

These methods help businesses make informed decisions, improve services, and enhance overall guest satisfaction.

Tips for Conducting Hospitality Research

Here are some simple tips for conducting hospitality research:

Set Clear Goals : Know what you want to find out.
Pick the Right Methods : Choose between interviews, surveys, or other methods based on your goals.
Understand Your Audience : Tailor your research to your guests or participants.
Ask Clear Questions : Make sure your questions are straightforward and relevant.
Collect Data Well : Gather information in an organized way.
Analyze Carefully : Look for patterns and key insights in the data.
Respect Privacy : Keep participants’ information confidential and get their consent.
Use Tools : Use technology to help with data collection and analysis.
Review and Adjust : Regularly check and improve your research process.
Share Results : Clearly present your findings to help make decisions

Successful Hospitality Research Projects

Check out successful hospitality resarch projects:-

Marriott’s Guest Feedback Study

Survey Results : Collected guest opinions through surveys.
Service Improvements : Used feedback to enhance amenities and services.

Hilton’s Mobile Check-In Research

Tech Testing : Tried out mobile check-in features.
Guest Experience : Made check-in faster and more convenient.

Airbnb’s Market Trends

Trend Study : Analyzed short-term rental trends.
Platform Updates : Expanded offerings based on findings.

InterContinental Hotels’ Green Practices

Eco-Friendly Tests : Tried out different sustainability practices.
Impact Reduction : Cut down on waste and energy use.

TripAdvisor’s Review Insights

Review Analysis : Looked at guest reviews to see what matters.
Quality Improvements : Improved service based on review insights.

AccorHotels’ Personalization

Guest Preferences : Researched the benefits of personalized experiences.
Customized Services : Tailored services to boost guest loyalty.

Hyatt’s Employee Satisfaction

Staff Surveys : Measured employee satisfaction.
Training Updates : Improved staff training and motivation.

Booking.com’s Pricing Research

Pricing Tests : Experimented with different pricing models.
Revenue Boost : Optimized pricing to increase bookings and profits.

Guidance on Finding Research Mentors or Collaborators

Here’s how to find research mentors or collaborators:

Know What You Need

Skills : Figure out what expertise you’re missing.
Topics : Decide what research areas you’re interested in.
Events : Go to conferences and workshops.
Groups : Join professional associations in your field.

Use Academic Resources

Universities : Contact faculty or research centers.
Publications : Find authors of studies you like and reach out.

Use Online Tools

LinkedIn : Connect with researchers and professionals.
ResearchGate : Join networks for research collaboration.

Ask for Referrals

Colleagues : Get recommendations from people you know.
Advisors : Ask your current mentors for suggestions.

Approach Potential Mentors

Prepare : Clearly explain your research and how they can help.
Be Professional : Reach out via email or in meetings.

Build Relationships

Stay in Touch : Keep them updated on your work.
Show Thanks : Appreciate their help and support.

These steps can help you find the right people to support your research.

Potential Career Paths for Hospitality Researchers

Here are some potential career paths for hospitality researchers:

Market Research Analyst

Role : Analyze market trends and guest preferences.
Environment : Work for hospitality firms, market research agencies, or consulting firms.

Customer Experience Manager

Role : Improve guest satisfaction based on research findings.
Environment : Hotels, restaurants, or tourism companies.

Sustainability Consultant

Role : Develop and implement eco-friendly practices in hospitality.
Environment : Consulting firms or large hospitality chains.

Hotel or Restaurant Manager

Role : Use research to enhance operations and guest services.
Environment : Hotels, restaurants, or resorts.

Academic Researcher/Professor

Role : Conduct research and teach at universities.
Environment : Academic institutions or research centers.

Tourism Development Specialist

Role : Plan and promote tourism initiatives based on research.
Environment : Government agencies or tourism boards.
Role : Advise hospitality businesses on strategy and improvements.
Environment : Independent or at consulting firms.

Data Analyst

Role : Analyze data to provide insights for decision-making.
Environment : Hospitality businesses, research firms, or data analytics companies.

These roles leverage research skills to improve guest experiences, enhance business operations, and drive innovation in the hospitality industry.

Role of Technology in Hospitality Research

Here’s how technology helps in hospitality research:

Data Collection

Online Surveys : Quickly gather guest feedback.
Mobile Apps : Collect real-time reviews from guests.
Social Media : Track guest opinions and trends.

Data Analysis

Analytics Tools : Analyze website and booking data to spot patterns.
Big Data : Handle large amounts of data to understand guest behavior.
Personalization : Use data to tailor guest experiences.
AI and Chatbots : Offer instant support and gather feedback.

Operational Efficiency

Property Management Systems : Manage bookings and guest info.
Smart Devices : Control room conditions and save energy.

Market Research

CRM Systems : Analyze customer data to understand market trends.
Competitive Tools : Compare your performance with competitors.

Sustainability

Energy Management : Track and reduce energy use.
Smart Tech : Implement and monitor eco-friendly practices.

Technology helps collect, analyze, and use data to improve guest experiences and business operations.

What is the best research title for hospitality industry pdf?

Here are some simple research titles for the hospitality industry:

“Improving Guest Satisfaction with Personalized Service”
“How Technology is Changing Hotel Operations”
“Benefits of Sustainable Practices in Hospitality”
“Using Customer Feedback to Enhance Restaurant Service”
“How Big Data Helps in Hospitality Management”
“Trends in Short-Term Rentals and Their Effects”
“Effective Techniques for Hotel Revenue Management”
“Social Media’s Impact on Guest Reviews and Bookings”
“Challenges and Opportunities in Green Hospitality Practices”
“Future Technology Trends in Hospitality”

These titles are straightforward and clearly convey the focus of each research topic.

What are the 4 major challenges of the hospitality industry?

Here are four major challenges in the hospitality industry:

Guest Expectations

High Standards : Guests expect excellent service and personalized experiences.
Consistency : It’s tough to maintain these standards everywhere.

Labor Shortages

Finding Workers : Hard to find skilled staff.
High Turnover : Staff leave jobs frequently.
Keeping Up : Rapid tech changes need constant updates.
Cost : New tech can be expensive to implement.

Economic Fluctuations

Changing Demand : Economic downturns can reduce travel.
Costs : Rising costs can hurt profits.

Hospitality Management Research Topics For College Students

Check out hospitatlity management research topics for college students:-

Green Practices : How hotels are becoming eco-friendly.
Tech Effects : How new tech improves guest stays.
Crisis Handling : How hotels deal with emergencies.
Cultural Awareness : How knowing cultures helps guest satisfaction.
Social Media Influence : How social media affects hotel marketing.
Keeping Staff : Ways to reduce employee turnover.
Loyalty Rewards : How rewards encourage repeat guests.
Global Trends : How international trends affect local businesses.
Luxury Trends : What’s new in high-end hotels.
Ethical Issues : Addressing fairness and trafficking in hospitality.
Food Trends : New popular dining options.
Design Impact : How design affects guest experiences.
VR/AR Use : How virtual and augmented reality are used in hotels.
Law Changes : How new laws affect hotels and restaurants.
Diversity in Staff : Why diversity is important in hospitality.

Hospitality Management Research Topics for ND

Check out hospitatlity management research topics for ND:-

Green Hotels : Eco-friendly practices in hotels.
Tech in Service : How tech improves guest services.
Handling Crises : Hotel responses to emergencies.
Cultural Sensitivity : Improving guest satisfaction through culture.
Social Media Use : How hotels use social media.
Staff Retention : Keeping hotel staff happy.
Loyalty Programs : Rewards for repeat guests.
Global Trends : How international trends affect local hotels.
Luxury Trends : New trends in luxury hotels.
Ethical Issues : Fairness and rights in hospitality.
Dining Trends : Popular food trends in hotels.
Design Impact : How design affects guests.
VR in Hotels : Using virtual reality in hotels.
New Laws : How regulations impact hotels.
Diversity : Importance of diversity in hotel staff.

Hospitality Management Research Topics for HND

Check out hospitatlity management research topics for HND:-

Eco-Friendly Hotels : Green practices in hotels.
Tech Enhancements : Technology in guest services.
Emergency Response : Handling hotel crises.
Cultural Awareness : Impact on guest satisfaction.
Social Media : Marketing through social media.
Keeping Staff : Reducing staff turnover.
Guest Rewards : Loyalty programs and their impact.
Luxury Trends : New ideas in luxury hotels.
Ethics : Addressing fairness in hospitality.
Design Impact : How hotel design affects guests.
VR/AR Use : Virtual and augmented reality in hotels.
Regulation Effects : Impact of new laws on hotels.
Diversity : Importance of diverse hotel staff.

To wrap it up, researching hospitality management is crucial for staying ahead and making guests happier. By improving service, using the latest technology, and adopting eco-friendly practices, we can boost the guest experience and run things more smoothly.

Research also helps with finding and keeping great staff and managing costs. In short, staying on top of these areas helps businesses stay competitive and successful. It’s all about using research to keep growing and thriving in the hospitality industry.

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Hospitality industry statistics to have on your radar 2024

August 23, 2024 •

10 min reading

The hospitality industry is a vast sector with many different sub-sectors that include recreation, lodging, entertainment, food and beverage which are constantly evolving. Due to the overwhelming amount of data available today, it has become increasingly challenging for industry players to gather all the necessary hospitality statistics to keep up with the latest trends. As a result, staying informed and up-to-date has become an impossible task.

Despite being an exhilarating career path with many avenues that demand a diverse skill set , the hospitality industry is currently struggling to fill open positions. This is partly due to the changing nature of jobs and employee expectations.

Customer needs and expectations have evolved in recent times, largely due to the global pandemic which spurred a seismic shift in industry trends . As well as other factors such as technological advancements such as Artificial Intelligence.

In the absence of access to data that tells a story, industry players are finding it increasingly challenging to optimize their social and digital strategies.

This is especially problematic for hoteliers and destination marketers who are already overwhelmed with their day-to-day responsibilities.

Of course, business owners should closely analyse their own business data but it's also important to take a look at the bigger picture.

In this comprehensive article, we have gathered a wealth of hospitality statistics and data that will equip you with the insights you need.

Our goal is to empower you to harness the power of analytics in the hospitality industry to drive innovation, exceed customer expectations, and achieve remarkable value.

The hospitality and leisure industry data

Trends in the hospitality industry have always been in a state of flux because client demands are always shifting with the times.

Understanding hospitality industry statistics allows you to properly equip yourself to handle your client needs. Analysing industry data and insights will help you to figure out and deploy the right strategies to take your business to the next level.

Current state of the hospitality industry

By examining top level statistics, you can gain insights into the present condition of the hospitality industry at large and gain a glimpse into its future.

The travel industry is experiencing a robust comeback in 2024, bringing a ray of hope for hoteliers who have been eagerly awaiting positive signs.

The industry anticipates a steady growth rate

Industries such as hospitality, which were affected by COVID-19 safety measures, are seeing some impressive growth rates since the resurgence of travel worldwide. The statistics below indicate just how impressive the current and future growth rates are.

The hospitality industry experienced a remarkable growth from $4,390.59 billion in 2022 to $4,699.57 billion in 2023, achieving a compound annual growth rate (CAGR) of 7.0%. This significant expansion is a testament to the industry's resilience and ability to bounce back from the challenges posed over recent years. (Hospitality Global Market Report 2023)
The projected growth of the global hospitality market is set to soar to a staggering $5,816.66 billion by 2027, with a remarkable compound annual growth rate (CAGR) of 5.5%. (Hospitality Global market report 2022)

Growth trends in specific sub-sectors

Due to changes in consumer expectations, preferences and the rapid advancement of technology (among other factors), some areas in the hospitality industry are seeing a bigger growth rate than others. The statistics below shed light on these areas.

Hotel booking statistics

Room demand is set to reach an all-time high in 2024 according to STR research.
Siteminder predicted hotel occupancy will increase 2.5% globally and Hotel average daily rate (ADR) is projected to grow by 4.9% in the next 12 months.
The bleisure market continues to rise —business trips which are extended for leisure purposed. The bleisure tourism market was estimated to be valued at nearly US$ 594.51 billion in 2023, and is predicted to continue to grow to $731.4 billion by 2032, with a CAGR of 8.9% from 2023 to 2032. (Future Market Insights).

Key stakeholders' market share and consumer influence

The hotel and lodging industry is monopolized by a few major players globally. Overall the market continues to expand and consumer trends dictate which of these brands gain more market share.

Booking.com is the most valuable travel and tourism brand in the world, with a market capitlization of $121.42 billion. ( Companies Market Cap ).
Airbnb's market value reached $92.11 billion in U.S. dollars in 2023, representing a significant increase from $54.13 billion the previous year. However, it has experienced a decline from its peak valuation in 2021, surpassing a staggering $100 billion. (Statista).
Today Airbnb's market value stands at $74 billion, commanding market share of over 20% in the vacation rental industry.
The declining valuation is thought to be due to rising rental pricing and overwhelming choice of properties. (HelpLama).
As of 2024 Marriott International is the world's biggest hotel brand valued at $62.56 billion.
It is estimated that a further 2,707 hotels will open their doors globally in 2024. (Statista).

Food & Beverage statistics

The Online Food Delivery Market, which includes both Grocery Delivery and Meal Delivery services, experienced significant growth during the COVID-19 Pandemic. This market is projected to continue its upward trajectory with a compound annual growth rate (CAGR 2023-2028) of 11.47%.
As a result, the food delivery market volume is expected to reach a staggering US$1.79tn by 2028. (Statista).
According to Fortune Business Insights, the global food service market was valued at $3,236.92 billion in 2023 and is expected to grow to $3,486.58 billion in 2024.
The Business Research Company reports that the fast food and quick service restaurant market will grow from $295.03 billion in 2023 to $316.11 billion in 2024, with a compound annual growth rate (CAGR) of 7.1%.
The ready-to-drink (RTD) coffee and tea market is expected to grow significantly in the coming years, reaching $133 billion by 2027.
Functional health drinks are trending and is currently valued at $213.74 billion in 2024 and is predicted to grow to $306.76 billion by 2029.

Health & wellness statistics

The global health and wellness market is estimated to reach almost seven trillion U.S. dollars by 2025. (Statista).
The global medical spa market was valued at an estimated US$14.4 Billion in the year 2022 and is projected to reach a revised size of US$45 Billion by 2030.
The spa services market represents an 88-billion-dollar global industry and is expected to grow by over 17 percent to 260 billion dollars between 2023 and 2030.
Facial treatments, tattoo ramoval, hair removal and medi-spa retreats are all experiencing rapid growth.

Jobs & employment in hospitality & leisure

It goes without saying that hospitality and travel businesses have suffered as a result of the pandemic and economic difficulties. As a result the hospitality jobs market took a hit.

Whilst travel restrictions are firmly a thing of the past the economic uncertainties continue, making the hospitality jobs market recovery slow.

Many of those laid off workers in 2020 found more reliable jobs with better perks and more sociable hours elsewhere. When should we expect a full recovery? The statistics answer these questions best.

A new position in hospitality becomes available every 2.5 seconds.
The hospitality, catering, and tourism (HCT) industry accounts for approximately 3% of the total global workforce.
The Travel and Tourism sector was expected to employ approximately 320 million individuals in 2023, showcasing a steady growth trend after experiencing a decline in numbers in 2020. This decline saw employment figures drop from 334 million in 2019 to 271 million. However, the industry is now on the path to recovery, with employment opportunities steadily increasing once again. (Unilever). Discover the types of jobs available in this exciting growth sector.
Hotels will struggle with staffing shortages until 2025 when the industry is expected to make a true adjusted recovery.

Online Hospitality Certificates Deepen your understanding of the hospitality industry 18 courses, delivered online, allowing you to work and study at the same time Discover

Travel & tourism statistics

If 2022 was the year travel returned following the pandemic, 2023 was all about making up for lost time and ticking off bucket list items and it seems 2024 is no different. In short, there's a healthy outlook to the travel and tourism sector in 2024 and beyond. To better understand the current changes and future of travel and tourism, we have compiled the statistics below.

General travel & tourism industry statistics

The general travel and tourism statistics below show the current and future state of the travel and tourism sector as a whole.

The projected market volume is set to reach an impressive US$1,063.00 billion by 2028, with revenue expected to display a steady annual growth rate (CAGR 2023-2028) of 4.42%. (Statista).
By 2028, online sales are projected to account for a staggering 76% of total revenue in the Travel & Tourism market. (Statista).

Growth trends in specific areas

The growth of the travel and tourism sector has been influenced by several factors including ease of access to information, an increase in the amount of paid leave, and rapid urbanization among others. Despite the pandemic slump, the industry is now doing well and is projected to do even better over the next few years, as indicated by the following statistics.

Global tourism expenditure is projected to reach USD2 trillion, surpassing previous records driven by the strong demand for leisure travel. (Euromonitor International).
As employees strive for a better work-life balance, the resurgence of business travel becomes a more intricate affair. In line with this shift, bleisure travel is poised to make a significant impact, with predictions indicating that it will soar to an impressive USD300 billion by 2024. This trend highlights the growing desire among professionals to combine work and leisure, creating a unique and enriching travel experience. (Euromonitor International).
These 5 countries will be the fastest growing tourism destinations in 2024: Tunisia, Mexico, Morocco, Dominican Republic, and Sri Lanka. (Travel Off Path).

Domestic vs. international travel

The statistics below help to better understand the "new traveler" whos is most likely planning 2 domestic trips and 2 international trips in 2024.

International travel has rebounded post pandemic however going forward into 2024 it's clear that whilst consumer sentiment is very much in favor of international travel, domestic travel is much more budget friendly. (Travel + Leisure).
Global business travel will fully recover by 2024. It is forecast to increase by 14% in 2022, with the US and China seeing the largest growth (30% each). (Leslie Josephs)

Air, cruise & ground transport

The widespread adoption of the internet as a source of information, the ease of mobility and increased awareness of new destinations have brought significant changes to how consumers travel. The statistics below show how much travel has changed and what to expect.

Global flight numbers were still below pre-pandemic levels at the end of 2023. According to the International Air Transport Association, global airlines anticipate that approximately 4.35 billion individuals took flights in 2023, a slight decrease from the 4.54 billion flyers in 2019.
In the global airline industry, it was anticipated that 2023 brought in net profits of $9.8 billion, although these profits will come with a razor-thin net profit margin of 1.2%. (Mint)
Rail transport is set to experience exponential growth in 2024, emerging as the fastest-growing travel category worldwide with an impressive growth rate of 35.6% over the course of 2023-2024. (Euromonitor International).
According to some travel experts, fly-to-the-meeting and fly-back-from-the-meeting day trips will stop being popular as more people prefer multi-day bleisure trips. (SAP Concur Study of Global Business Traveler)

Jobs & employment in travel & tourism

As it was with all other sectors and industries, the travel and tourism sector experienced a labor shortage in 2023, but will it continue?

Jobs in travel and tourism were still below pre-pandemic levels at the end of 2023 at a projected 320 million jobs. But with the growing demand for travel, jobs in this sector are set to rise to 430 million by 2033. (Statista).
Candidates for these open positions have different expectations and priorities compared to those before the pandemic. They expect flexible working arrangements, skills training, and diversity and inclusion. Hotels will have to adapt to fill open positions. (AHLA )
New positions are opening up that are centred around digitalization, technology and sustainability .

Demographic statistics: Who's travelling in 2024?

Different segments play different roles in the travel and tourism industry. To fine-tune your digital strategy, you have to know your target market well and understand what they expect when they travel. Here are a few stats that show some key domgraphics that may be relevant to your business.

In the modern era, travel has become increasingly digitalized, with 67% of consumers projected to make their travel bookings online in the year 2024.
An interesting trend among post-pandemic travelers is the shift towards a younger demographic, with millennials (aged 30-44) comprising the largest portion of Wellness Worshippers, Leisure Seekers, Luxury Seekers, and Digital Travelers, as revealed by Euromonitor's Voice of the Consumer: Travel Survey. This highlights the changing preferences and behaviors of travelers in the modern era.
The luxury segment is growing. Luxury Seekers are most commonly found in countries across the Middle East and Asia Pacific, while Eco-Adventurers tend to be prevalent in both Asia Pacific and Europe. On the other hand, Cultural Explorers are predominantly found in various countries throughout Europe.
There is expected to be a 15% growth in sales of sports tourism packages sold through travel intermediaries from 2023 to 2024. (Euromonitor International).

Hospitality & travel is evolving at speed

In 2024, the hospitality and travel sectors will be evolving at a rate of knots. Vacant positions and shifting consumer preferences define the landscape. Seamless online booking is now a necessity, just the beginning of a guest-centric approach. Elevating the experience means personalized on-site services, setting leaders apart.

Yet, beyond technology lies a deeper need—embracing diversity and inclusion as fundamental values. To cater to the evolving traveler, a blend of high-tech solutions and high-touch experiences aligning with their beliefs is vital. Statistics serve as signposts in this transformative journey. Adaptability is the key to survival, while a comprehensive guest journey and commitment to diversity steer success.

Amidst change, strategies demand recalibration. Embrace adaptability, shape a holistic guest experience, and embed diversity and inclusion into your brand. These principles navigate the industry toward leadership in the evolving hospitality and travel landscape of 2024.

World Travel and Tourism Council, STR, UNWTO, Forbes, Statista, Future Market Insights, US Travel Association, Alice, UK Government, CNBC, Market Data Forecast, The World Bank, The Caterer, Hospitality World by The Economic Times, Bureau of Labor, McKinsey, Research and Markets, Resolution Foundation, Allied Market Research, Euromonitor International, World Economic Forum, STR, NPD Group, Deloitte, American Hotel & Lodging Association, The Business Research Company, Hotels News Resource, ResDiary, International Labour Organization, Data Appeal, Euromonitor International, UREN, Mordor Intelligence, Travel + Leisure, Travel Off Path, Mint, SAP Concur study, Fortune Business Insights, The Business Research Company.

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150+ Interesting Hospitality Research Topics To Consider

Table of Contents

Are you searching for the best hospitality research topics for your final year project? If yes, then you are at the correct place. Basically, hospitality is a broad subject that predominantly deals with the various activities, technology concepts, and creativity required to build the customer experience. The subject mainly focuses on everything related to the travel and tourism industry and hence while preparing a hospitality research paper, it might be challenging for you to identify a good topic to work on. But with us, you need not worry. For your convenience, in this blog, we have suggested 150+ outstanding hospitality research topics and ideas on different themes related to the subject. Continue reading to get exclusive ideas for hospitality research paper writing.

Hospitality Research Paper Topics List

Wonder what topic to choose for your hospitality research paper? Cool! When it comes to writing a research paper or thesis on hospitality, you can consider topics that deal with some significant aspects to build successful strategies. Other than that, you can also give high preference to case studies and hospitality research ideas based on history, law, management, culture, etc. as presented below.

Hotel Management Research Paper Ideas

Discuss the qualities of a good hotel manager.
Explain the customer service at a 5-star hotel.
Compare a full-service hotel and a limited-service hotel.
Revenue management of a large hotel.
Case Study: The Wynn Las Vegas.
A study on French hotel management.
Case Study: The First World Hotel & Plaza.
Hotel management in Pakistan.
Case Study: The Ambassador City Jomtien.
Explain the financial accounting of a hotel.
Case Study: Pavilion Hotel Kuala LumpurManaged by Banyan Tree
Describe the best practices of hotel management
Analyze the hotel management practices of The Taj Mahal Palace, Mumbai, India
Discuss the best practices for hoteliers to improve customer service and hotel maintenance management
Case Study: Rosewood Castiglion del Bosco, Italy
What are the best practices for employee management in the hotel sector
Why it is important for the hospitality industry to switch to sustainable practices?
Compare and contrast the hotel industry of Thailand and Malaysia
Discuss five modern technologies used by American hotels
Analyze the growth and development of the hotel industry in Dubai
Compare the ‘check-in’ and ‘check-out’ processes and amenities in European and Asian hotels

Simple Hospitality Research Topics

Discuss the relationship between the host and the guest.
Explain hospitality in the Christian culture.
How to greet a tourist in Rome.
Explain hospitality in Ancient Greece.
The negative effects of travel bans.
The effect of global trends on the hospitality industry.
Hospitality in the Islam culture.
Explain the origin of the word Hospitality.
Best ways to greet a guest in Prague.
Discuss hospitality ethics.
Why ‘Four Seasons Resort Bali’ at Jimbaran Bay is considered one of the most luxurious hotels in the world?
Compare and contrast Explora El Chaltén, Argentina, and Six Senses Fort Barwara, India
Analyze the contribution of the hospitality industry to global economic growth
Importance of leadership management in hospitality businesses
Which form of leadership style is most effective to apply in the hospitality industry?
Discuss the global hospitality industry’s contribution to the world economy over the past three decades
Critical analysis of the roles and responsibilities of the housekeeping staff on guest satisfaction in classified hotels
Discuss the impact of the COVID-19 pandemic on the global hospitality industry
Compare and contrast hospitality services available in Islamic and Christian culture

Hospitality Law Research Topics

Insurance waivers.
Hospitality law in India.
The liability of hotel owners in the US.
Research hospitality law in Russia.
Hospitality law in South Korea.
Research the risk of theft in hotels in the UK.
Bailments in the hospitality industry.
Hospitality law in North Korea.
A closer look at the Laws of Innkeepers.
Hospitality law in South Africa.

Top Hospitality Research Ideas

The right to free transit.
Case Study: The Abraj Al Bait.
Explain the idea of favored guests in Christianity.
Make a strategic analysis of the Circus Circus Las Vegas.
The effects of the smoking ban on casinos.
A closer look at fair wages in the hospitality industry.
Etiquette in the hospitality industry.
Make a strategic analysis of the Hilton Hawaiian Village.
Analyze the idea of perverse hospitality.
Case Study: The Izmailovo Hotel.

Hospitality Management Research Topics

Discuss the salary expectations of hotel managers.
Major issues in the hospitality industry.
The role of the General Manager of a hotel.
Discuss hotel management during the COVID pandemic.
The different types of hospitality accommodations.
Food and beverage in the hospitality industry.
Working conditions in a large hotel.
Analyze the effects of the 2020 coronavirus pandemic on the hospitality industry.
Hotel marketing management.
The role of a Director of Groups and Events.
The role of facility managers.
Providing food, shelter, and safety in Nepal.
Hospitality as a virtue.
Offering shelter in Judaism.
Prepare a strategic analysis of a hotel of your choice.

Research Topics on Hospitality and Tourism

Domestic tourism in the United States.
Talk about outbound tourism trends in 2022.
Top tourist attractions in the UK.
Define inbound tourism.
Talk about the 3 main ideas in tourism.
How did the COVID-19 pandemic affect tourism?
Talk about personalization in hospitality.
Analyze the 7 components of tourism.
Going contactless in the hospitality industry.
Best tourist attractions in the US.
Discuss the contribution of tourism to worldwide trade.
Explain the impact of travel bloggers and vloggers on the global tourism business.
Discuss the impact of natural disasters and hazards on the tourism industry.
Write about Ex Ante Tourism Forecasting Assessment.
How to improve the competitiveness of Tourism.
Discuss the advancements of Tourism contribution to the development.
Explain the significance of remote communication in the tourism industry.
Write about family tourism.
Bibliometric analysis of medical tourism.
Community resourcefulness and partnerships in rural tourism
Discuss how hospitality companies diversify.
Case Study: The MGM Grand Las Vegas and The Signature
The importance of the hospitality industry for the US economy.
Prepare a strategic analysis of the Excalibur Hotel and Casino.
Hospitality training of flight attendants.
Case Study: The Londoner Macao
Research what off-season means for holiday resorts.
Case Study: The Venetian Resort Las Vegas
Make a strategic analysis of Caesars Palace Hotel.
Discuss hospitality training of restaurant workers.

Read more: Best Leadership Research Topics and Ideas To Deal With

Excellent Hospitality Research Topics

Discuss the best ways to cater to millennials.
Sustainability in the hospitality industry.
Augmented reality in the hospitality industry.
Discuss the growing emphasis on well-being.
Explain the seamless technology in hospitality.
Make a strategic analysis of the Shinagawa Prince Hotel.
The most important service in the hospitality industry.
Discuss destination promotion.
The way tech has affected the hospitality industry.
Specify the importance of a good tour guide.
The most important part of hospitality in a luxury hotel.
Strategic analysis of the Resorts World Las Vegas.
Analyze the Atlantis Paradise Island hotel.
How to meet the needs of hotel guests using tech.
Crushing the competition in the hospitality business.

Outstanding Hospitality Research Topics

The influence of hospitality on the direct and indirect economy.
Compare 3 major hotel chains in the UK.
Discuss the tips system.
Hospitality going green in the upcoming years.
Hospitality in Ancient Egypt.
The best ways to attract guests to your hotel.
Changing laws in the hospitality sector.
Hospitality laws and rules in the Maldives.
Discuss sports tourism.
Analyze the operations of a pub of your choice.
Research the wages of hotel staff in your area.
Discuss hospitality in your local hospital.
Hospitality during the Olympic Games.
Discuss the bread and salt tradition in Eastern Europe.
The importance of proper etiquette.

Innovative Hospitality Dissertation Topics

How do buying decisions affect leisure tourism on British customers?
Why do customers prefer leisure hotels when they plan overseas holidays?
Perception and attitude of British customers towards Thai food.
Factors affecting restaurant selections on a Friday night out.
The positive impacts of Royal Weddings on the hospitality industry.
How can small catering firms use integrated marketing communication to create brand recognition and sales?
With more people traveling solo, what has the hospitality industry done to accommodate and attract more visitors?
How to motivate employees in pubs and restaurants?
Does brand extension in hotel chains affect buying decisions of customers?
Examining perception and attitude of customers towards online travel agents.

Read more: Top Human Resources Research Topics and Ideas for Students

Unique Hospitality Research Paper Topics

Talk about the weird qualities of solo travel guests.
What is essentialism in the hospitality business?
What is holistic hospitality?
Research a new area of hospitality.
What are leisure travelers?
How hotels are remaining alive in the competition of providing hospitality services.
How important is a review for companies in the hospitality industry?
Discuss the skills of an experienced restaurant manager.
The role of the hospitality management staff.
How important are workspaces in hotels?
How hospitality services are given across different geographical regions varies.
What is a hotel crisis management team?
Innovative techniques to meet the needs of guests in hotels.
Latest trends in the hospitality industry.
Types of hospitality services that are in demand.

From the list of research topics and ideas suggested in this blog, choose any topic of your choice and draft a detailed hospitality research paper. In case, you are not sure what topic to select or how to write a hospitality research paper, contact us.

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115+ Hospitality Management Research Topics [Updated 2024]

In today’s dynamic world, the hospitality industry plays a crucial role in providing memorable experiences to travelers and guests. Behind the scenes, hospitality management research topics drive innovations, enhance customer satisfaction, and ensure sustainable practices.

This blog delves into various research topics within hospitality management, highlighting their significance and impact on the industry.

What is Hospitality Management?

Hospitality management encompasses a wide range of services and activities aimed at providing comfort, convenience, and enjoyment to guests. It includes hotels, restaurants, resorts, event planning, and tourism services. Research in this field is essential for understanding consumer preferences, improving operational efficiency, and adapting to evolving trends.

Current Trends in Hospitality Management

Overview of challenges and opportunities.

The hospitality industry faces numerous challenges such as fluctuating customer demands, rising operational costs, and increasing competition from alternative accommodations like Airbnb. However, these challenges also present opportunities for innovation and growth.

Impact of Technology on Hospitality Services

Technology plays a pivotal role in transforming hospitality services. For instance, mobile apps for booking accommodations, AI-powered chatbots for customer service, and data analytics for personalized guest experiences are revolutionizing how hotels and resorts operate.

115+ Hospitality Management Research Topics: Category Wise

Customer experience and satisfaction.

The impact of personalized guest experiences on customer loyalty.
Strategies for improving online reviews and ratings for hotels.
Analyzing the role of customer feedback in enhancing service quality.
The influence of hotel ambiance on guest satisfaction.
Managing guest expectations through effective communication strategies.

Sustainable Practices in Hospitality

Assessing the effectiveness of green certifications in attracting eco-conscious travelers.
Implementing energy-efficient practices in hotel operations.
Strategies for reducing food waste in hospitality establishments.
The economic benefits of sustainable tourism initiatives.
Consumer perceptions and willingness to pay for eco-friendly accommodations.

Impact of Technology

The role of AI in personalized guest recommendations and service delivery.
Implementing blockchain technology in hotel booking systems.
Impact of social media influencers on hotel bookings and brand perception.
Enhancing guest experiences through augmented reality (AR) applications.
Cybersecurity challenges in the hospitality industry and mitigation strategies.

Employee Management and Training

The impact of employee satisfaction on guest experiences.
Effective strategies for diversity and inclusion in hospitality workplaces.
Training programs for enhancing frontline staff communication skills.
The role of leadership styles in employee motivation and retention.
Addressing burnout and stress among hospitality workers.

Crisis Management and Risk Assessment

Crisis communication strategies during natural disasters in the hospitality sector.
Assessing the resilience of hospitality businesses against global pandemics.
Risk assessment frameworks for identifying and mitigating operational risks.
Legal implications of health and safety regulations on hotel operations.
The role of insurance policies in protecting hospitality businesses from financial losses.

Marketing and Revenue Management

The impact of dynamic pricing strategies on hotel revenue management.
Digital marketing trends and strategies for hospitality businesses.
Assessing the effectiveness of loyalty programs in retaining guests.
Consumer behavior trends in luxury hospitality markets.
The role of destination marketing organizations in promoting tourism.

Food and Beverage Management

Trends in sustainable sourcing practices for food and beverage operations.
Menu engineering strategies to maximize profitability in restaurants.
The impact of food presentation on guest satisfaction in fine dining.
Implementing food safety protocols in hotel kitchens.
Analyzing the popularity of food delivery services and their impact on hotel F&B revenues.

Tourism and Destination Management

The economic impact of major events and festivals on local tourism.
Strategies for managing overtourism in popular travel destinations.
The role of cultural heritage preservation in sustainable tourism development.
Analyzing the preferences of millennial travelers and their impact on tourism trends.
The future of medical tourism and its implications for hospitality providers.

Financial Management in Hospitality

Assessing the financial viability of hotel development projects.
The impact of economic downturns on hospitality businesses.
Cost-control strategies in hotel operations.
Financing options for small and medium-sized hospitality enterprises (SMEs).
Evaluating the return on investment (ROI) of technology upgrades in hotels.

Event Management

Trends in corporate event planning and management.
The impact of technology on the attendee experience at conferences.
Sustainable practices in event management.
Crisis management strategies for handling emergencies during events.
Assessing the economic impact of major sporting events on host cities.

Cultural and Heritage Tourism

Strategies for promoting cultural tourism in rural areas.
The role of museums and cultural sites in attracting international tourists.
Cultural sensitivity training for hospitality professionals.
Challenges and opportunities in indigenous tourism development.
Analyzing the authenticity of cultural experiences offered by hospitality providers.

Hospitality Law and Ethics

Legal implications of data privacy laws on hotel guest information.
Ethical considerations in marketing practices within the hospitality industry.
The impact of labor laws on employment practices in hotels.
Liability issues in hospitality operations and risk management.
Ethical dilemmas in hotel revenue management practices.

Wellness and Spa Management

Trends in wellness tourism and its impact on hotel spas.
Designing wellness programs for corporate retreats and conferences.
The role of holistic therapies in spa treatments and guest satisfaction.
Assessing the ROI of wellness amenities in luxury hotels.
Integrating mindfulness practices into guest experiences at wellness resorts.

Hotel Design and Architecture

The influence of hotel design on guest perceptions and experiences.
Sustainable architecture and its impact on hotel operations.
Designing inclusive and accessible hotel environments.
Innovations in room design and technology integration.
Historical influences on contemporary hotel architecture.

Airbnb and Alternative Accommodations

Regulatory challenges and opportunities for Airbnb hosts.
The impact of Airbnb on traditional hotel businesses.
Consumer preferences for alternative accommodations vs. hotels.
Sustainability practices among Airbnb hosts.
The future of regulation and taxation in the short-term rental market.

Customer Relationship Management (CRM)

Implementing CRM systems to enhance guest loyalty.
Personalization strategies in CRM for luxury hotel brands.
Analyzing customer lifetime value in hospitality businesses.
CRM analytics and its role in improving guest retention.
Challenges in CRM implementation and strategies for overcoming them.

Luxury Hospitality

The psychology of luxury consumption in hospitality.
Managing exclusivity and personalized service in luxury hotels.
The impact of celebrity endorsements on luxury hotel brands.
Luxury hotel branding strategies and their influence on guest perceptions.
Trends in ultra-luxury accommodations and services.

Social and Environmental Responsibility

Corporate social responsibility (CSR) initiatives in the hospitality industry.
Engaging local communities in sustainable tourism practices.
The role of hotels in promoting social justice and equity.
Environmental impact assessments for hospitality projects.
Collaborative approaches to sustainable tourism development.

Technology and Innovation

Innovations in hotel room technology and guest experience.
The future of voice-activated assistants in hospitality.
Augmented reality (AR) applications for enhancing hotel amenities.
Blockchain technology and its potential applications in hospitality.
Smart hotel concepts and their impact on operational efficiency.

Workforce Diversity and Inclusion

Strategies for promoting diversity and inclusion in hotel management.
The business case for gender equality in hospitality leadership.
Addressing cultural diversity in international hotel chains.
Supporting LGBTQ+ travelers and employees in hospitality.
The impact of inclusive hiring practices on organizational culture.

Destination Marketing and Branding

Destination branding strategies for emerging tourist destinations.
The role of social media influencers in destination marketing.
Marketing strategies for luxury boutique hotels.
Crisis communication in destination marketing.
Destination loyalty programs and their effectiveness.

Revenue Management Strategies

Dynamic pricing strategies in hotel revenue management.
The role of AI in optimizing room rates and inventory.
Forecasting demand fluctuations in hospitality.
Loyalty program impact on revenue management.
Pricing strategies for hotel restaurants and F&B outlets.

Food and Beverage Trends

Trends in hotel restaurant concepts and dining experiences.
The rise of plant-based menus in hotel restaurants.
Local sourcing and farm-to-table trends in hotel F&B.
Craft beverage trends in hotel bars and lounges.
Sustainability practices in hotel banquet and catering services.

Wellness and Sustainability in Hospitality

Integrating wellness amenities into hotel operations.
Wellness certifications and their impact on hotel bookings.
Sustainable spa practices and certifications.
Wellness retreats and their appeal to luxury travelers.
Environmental sustainability in hotel operations and guest engagement.

Future Directions in Hospitality Management Research

The future of hospitality management research is promising, with emerging trends such as:

Personalization through AI: Advanced AI algorithms will enable hotels to predict guest preferences and deliver personalized experiences.
Blockchain for Transparency: Blockchain technology can enhance transparency in booking processes and payment transactions, improving trust between guests and service providers.
Virtual Reality for Immersive Experiences: VR technology will continue to evolve, offering immersive experiences that simulate destinations and accommodations, influencing travel decisions.

Research in hospitality management is crucial for innovation, guest satisfaction, and sustainability. Topics like customer experience, sustainable tourism, technology, and crisis management drive industry advancement.

This blog outlined key hospitality management research topics, stressing their significance for hoteliers, tourism entrepreneurs, and students. Keeping abreast of these topics is vital for adapting to industry changes and meeting traveler expectations worldwide.

As hospitality evolves, ongoing research will shape its future, ensuring businesses remain competitive and responsive to emerging trends.

100+ Tourism Research Topics: Trends and Future Directions

Tourism research stands at the crossroads of exploration and understanding, dissecting the intricacies of an industry that transcends geographical boundaries. In this blog, we delve into the realm of tourism research topics, examining their importance, trends, popular areas of study, challenges faced by researchers, and the future directions that the field is poised to take.

Key Trends in Tourism Research

Table of Contents

Sustainable Tourism

Sustainable tourism has become a cornerstone of research in recent years, reflecting the global shift towards eco-conscious travel. Researchers are delving into the intricate balance between satisfying the wanderlust of tourists and preserving the environment.

Initiatives such as wildlife conservation, eco-friendly accommodations, and community engagement are key focus areas.

Technology in Tourism

The pervasive influence of technology on tourism cannot be overstated. From online booking platforms to virtual reality experiences, researchers are exploring the impact of technology on travel behavior.

Emerging areas of study include the use of artificial intelligence in personalized travel recommendations and the implications of augmented reality for enhancing tourist attractions.

What is the Importance of Tourism Research for Students?

Tourism research holds significant importance for students pursuing studies in various disciplines, including tourism management, hospitality, business, sociology, and environmental studies. Here are some key reasons why tourism research is valuable for students:

Academic Enrichment

Increases Understanding: By conducting study on the tourist business, students may increase their comprehension of the intricate relationships between the economic, social, cultural, and environmental facets of the sector.
Application of Theoretical information: This increases the practical relevance of their education by giving them the chance to apply the theoretical information they have learned in the classroom to real-world situations.

Skill Development

Research Skills: Gathering, analyzing, and interpreting data are just a few of the vital research skills that come from conducting tourist research. These abilities are adaptable and useful in a range of work environments.
Communication abilities: Through research papers, presentations, and conversations, students learn how to effectively express their results, which improves both their writing and spoken communication abilities.

Industry Insights

Current Trends and Issues: Research allows students to stay abreast of current trends, challenges, and emerging issues in the tourism industry. This awareness is crucial for adapting to the dynamic nature of the field.
In-Depth Knowledge: By delving into specific tourism research topics, students gain in-depth knowledge of particular sectors within the industry, positioning themselves as experts in specialized areas.

Career Opportunities

Competitive Advantage: Having experience in tourism research can provide students with a competitive advantage in the job market. Employers value candidates who can bring a research-driven perspective to decision-making.
Diverse Career Paths: Whether in academia, policy-making, destination management, or market analysis, a background in tourism research opens doors to a variety of career paths within the broader field of tourism and hospitality.

Contributions to Sustainable Practices

Environmental and Social Responsibility: Tourism research often focuses on sustainable practices. Students, through their research, can contribute ideas and solutions for promoting responsible tourism, minimizing negative impacts on the environment and local communities.

Global Perspective

Cultural Awareness: Researching diverse tourism topics exposes students to various cultures, traditions, and perspectives. This global perspective is crucial in an industry where interactions with people from different backgrounds are common.

Problem-Solving Skills

Analytical Thinking: Research involves analyzing complex issues and developing solutions. This cultivates students’ analytical thinking and problem-solving skills, valuable attributes in any professional setting.

Personal Growth

Confidence Building: Successfully conducting research and presenting findings builds students’ confidence in their abilities. It empowers them to tackle challenges and approach tasks with a systematic mindset.

In summary, tourism research is a multifaceted learning experience that goes beyond textbooks, providing students with the skills, knowledge, and perspectives needed for a successful and impactful career in the tourism industry or related fields.

Challenges and Opportunities in Tourism Research

Data collection and analysis.

While technology has streamlined data collection, challenges persist in ensuring data accuracy and relevance. Researchers are exploring advanced methodologies, such as big data analytics and machine learning, to overcome these hurdles and derive meaningful insights.

Globalization and Tourism

The globalization of the tourism industry poses both challenges and opportunities. Researchers are scrutinizing the impact of global trends on local economies, cultural identities, and the environment. Striking a balance between global and local interests is a complex task that requires careful consideration.

Future Directions in Tourism Research

Emerging tourism destinations.

The landscape of tourist destinations is ever-evolving. Researchers are turning their attention to emerging destinations, investigating the factors that contribute to their rise and the implications for the broader tourism industry.

This includes understanding the appeal of off-the-beaten-path locations and the potential challenges associated with their sudden popularity.

Post-Pandemic Tourism

The COVID-19 pandemic has reshaped the tourism industry in unprecedented ways. Researchers are exploring the long-term effects of the pandemic on travel behavior, destination preferences, and the overall structure of the tourism sector.

Strategies for recovery and resilience are also under the microscope as the industry adapts to the new normal.

Resources for Tourism Research Topics

Academic Journals and Publications: Leading academic journals in tourism research, such as the “Journal of Sustainable Tourism” and the “Annals of Tourism Research,” provide a wealth of knowledge for researchers. These publications cover a wide array of topics, from sustainable practices to cultural tourism.
Conferences and Events: Attending conferences and events, such as the “International Conference on Tourism Research” and the “World Tourism Forum,” offers researchers the opportunity to engage with peers, present their work, and stay abreast of the latest developments in the field.
Online Databases and Research Platforms: Online databases, including Google Scholar, ResearchGate, and Tourism Management Database , provide access to a vast repository of research articles, theses, and reports. These platforms facilitate collaboration and information exchange among researchers.

In conclusion, the landscape of tourism research topics is vast and dynamic, reflecting the multifaceted nature of the tourism industry. As researchers continue to explore sustainable practices, emerging trends, and the post-pandemic landscape, the importance of their work cannot be overstated.

By navigating the challenges and embracing the opportunities presented, tourism researchers contribute to a more informed and resilient industry, ensuring that the joy of travel remains accessible for generations to come.

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CHR Research

Focused on the industry.

The Center for Hospitality Research offers a wide variety of accessible reports aimed at providing specific approaches for addressing industry issues. The reports are written by faculty researchers at the Cornell Peter and Stephanie Nolan School of Hotel Administration and elsewhere, with a goal of answering specific questions facing the industry. Based on their direct contact with industry leaders, CHR experts explain the implications of their studies for the reader’s benefit. All CHR reports are offered at no charge as a service to the industry.

The CHR also provides research grants to faculty across the Cornell SC Johnson College of Business who are researching topics of interest and importance to the hospitality, travel, and service industries. To see current funding opportunities, click the button below:

Current funding opportunities

Full catalogue of chr reports.

The full catalogue and a searchable database of nearly two decades of CHR reports, including industry tools and roundtable highlights, can be found in the CHR section of Cornell’s eCommons .

Submit a Manuscript

To submit a manuscript for publication, click the button below and select “Centers and Institutes, Hospitality Publications” from the publication list dropdown menu.

All submitted manuscripts must meet the submission guidelines outlined below. Manuscripts that do not meet formatting and content standards will not be accepted. Authors are strongly encouraged to engage an outside copy editor for assistance prior to submission.

Types of Publications

Research Brief A summary of the findings and implications of a recently published or accepted paper. No longer than two pages, a brief should clearly and concisely explain the major results of the paper and their relevance and usefulness to the hospitality industry. Briefs should be written for a broad, non-academic audience.

Case Study A type of publication that describes a real or fictitious hospitality-related business situation or dilemma that illustrates a concept or theory. A case study should include the minimal amount of background information necessary for undergraduate- or graduate-level students to apply their existing knowledge to work out the case. Tables, charts, and graphs are helpful, but the textual details should not be overexplanatory or give too much away.

Indices A recurring record of data pertinent to the hospitality industry.

Roundtable Proceeding A concise, specific précis highlighting key points and essential lessons from a roundtable. Like a report, a proceeding should be written with a practitioner audience in mind and focus on actionable suggestions from the discussion.

Format & Submission Guidelines

Prospective authors should review the submission guidelines below before submitting a manuscript. Manuscripts must meet formatting and content standards to be considered for review. Authors are strongly encouraged to engage an outside copy editor prior to submitting a manuscript.

Manuscripts must be written in standard American English and prepared according to the Chicago Manual of Style. Sources must be cited using notes with full citations. The writing style should be direct, vigorous, in the active voice, and employ simple declarative sentences. Manuscripts should be prepared with the knowledge that the intended audience is one of practitioners and not academics. All author identification must be removed from the manuscript.

All manuscripts must be presented as a Microsoft Word document and formatted as follows:

Times New Roman font
One inch margins
Double spaced
Charts and figures (exhibits) must be editable (not inserted as a picture)
Charts and figures must be accompanied by the Excel document

Most Recent Publications

Below is a list of our most recent publications, as well as important industry publications. To read the full reports, click the link at the bottom of each summary.

Hotel Brands’ Competitive Performance Mapping: A New Way to Identify Strong, Troubled and Weak Brands

by Ashley Ellsworth Bird and Chekitan Dev

A new method of competitive performance mapping, ranking hotel brands’ performance based on the following four measures: revenue per available room, cumulative average growth rate, guest satisfaction, and franchise-fee data.

Sustainability in Focus: 2022 and 2023 Cornell Sustainability Roundtables

by Aaron Adalja and Jeanne Varney

A recap of the 2022 and 2023 Sustainability Roundtables hosted by the Center for Hospitality Research.

Large Hotels Reach a New Statistical Low

by Crocker H. Liu, Adam D. Nowak, and Robert M. White, Jr.

Hotels in gateway cities experienced a reversal, exhibiting better performance than hotels in non-gateway cities this quarter. Expect to see a rise in the price of large hotels and a decline in prices for small hotels next quarter.

Successful Service Branding: Lessons for Hospitality Managers

by Chekitan S. Dev and Ming-Hui Huang

Empirical study discovering and analyzing three factors — service quality, service personalization, and service relationships — to reveal how service brands succeed.

Proposed Tax Provisions under H.R. 7024: Financial Implications for the Hospitality Industry

by Jessica Brady, Gizem Kilic, and Michael T. Paz

Focusing on three tax incentives proposed under the title “American Innovation and Economic Growth,” applicable to the hospitality industry.

Hotel Brand Overload: The Coming Shakeout

by Chekitan S. Dev

Hotels are seeking to differentiate themselves in a “sea of sameness”. To continue growing, brands will increasingly have to use technology and also apply research and development to assess their brand concepts.

Year Ends; Trend Continues

The price performance of hotels by region was worse this period than in the prior period, with only the Pacific and New England regions posting small single-digit gains.

Leadership Style and Incentives

by Pablo Casas-Arce and Asís Martínez-Jerez

Worthwhile incentives are essential for a business’s success. The challenge is for hospitality firms to create incentives that work for both team leaders and team members.

On the Frequency and Detail of Feedback

by Pablo Casas-Arce, Sofia Lourenço, and Asís Martínez-Jerez

Instant feedback has become a societal hallmark. Providing detailed feedback as frequently as possible should improve decision-making, but that may not always be the case.

Empowering Customer-facing Employees: Learnings from the Casino Industry

by Asís Martínez-Jerez

A comparison of two different approaches to sales force empowerment through “comping”. A tight, point-by-point analysis of staff members’ comping decisions, and a looser, more general approach.

CHR Analytics Roundtable 2023

by Kelly McGuire and Emma Scher

Participants focused on the changes that will be wrought by the rapid expansion of artificial intelligence applications, such as Open AI and ChatGPT.

The Entry and Exit of Investors: Hospitality Transactions during the Covid Period

by Yifei Mao

Taking advantage of hotel price weakness early in the pandemic, private equity investors increased their market share.

Higher Interest Rates Hinder Hotel Price Momentum

by Crocker Liu, Adam Nowak, and Robert White Jr

Expect to see an uptick in the price of large hotels in the next quarter, while prices for small hotels falter, based on our leading indicators of hotel price performance.

Sustainability in the Hospitality Industry

by Jeanne Varney

Hotel Sustainability Benchmarking Index (CHSB), a ten-year effort led by Greenview and published exclusively by the CHR to develop industry benchmarks for greenhouse gases, water use, and energy consumption.

A Hybrid Approach to Short-term Rentals

by Robert Gregor

A small hotel in Lake George, NY promotes their property both through traditional hotel channels and by listing the property’s rooms on Airbnb.

Hotel Prices Continue to Lose Momentum

Based on leading indicators of hotel price performance, we can expect to see hotel prices continue to falter next quarter.

Global Hospitality, Travel, and Tourism Trends

by Chekitan Dev

A lively discussion with Hari Nair of Expedia Group around ten major travel trends in the changing world of hospitality, travel, and tourism.

Consolidating the $50 Billion U.S. Short-term Rental Market

by Philip Lólis, Mike Scott, and Clay Dickinson

With around $53.5 billion in gross booking value, or about 25 percent of the entire U.S. lodging industry, the STR market presents an enticing consolidation opportunity.

Implementation vs. Rewards of Tech Investment

by Hanover Research, FreedomPay, Center for Hospitality Research, and Worldpay

The global commerce landscape is amid massive disruption from political, technological, social, and economic perspectives and it all promises to impact the payment landscape in the coming years.

The Next 100 Years: Hospitality Guests of Tomorrow

by Chekitan Dev

A panel discussion in which we look ahead to where the hotel and travel industry will be in the next 100 years.

Hotel Sustainability Benchmarking Index 2023

by Eric Ricaurte and Rehmaashini Jagarajan

Cornell Hotel Sustainability Benchmarking research reveals a general decrease in energy and water usage among the participating hotels. The decrease is largely associated with the pandemic.

Mixed Signals Portend Greater Uncertainty Ahead

Although hotels showed continued positive price momentum in all regions from the prior year (year over year), prices faltered in some regions from the prior quarter, especially in the Mid-Atlantic and to a lesser extent in the South Atlantic regions.

Barbados Tourism: Repositioning A Struggling Country Brand

by Chekitan Dev and Laure Mougeot Stroock

With a theme of “Sea. Sun. Sand.,” the Caribbean island nation of Barbados relies on its tourism industry as a source of foreign exchange. The question has become: what does Barbados needed to do to ensure the success of its tourism industry?

Music Refrain: One More Time

The price of hotels showed strength in all regions except the South Atlantic this quarter, with all regions except New England experiencing double-digit growth year over year. Looking toward the next quarter expect slower or declining price momentum for larger hotels but not necessarily for smaller hotels.

Hotel Il San Pietro di Positano: Strengthening an Extraordinary Independent Brand

A new hospitality case study about a storied, independent Italian hotel, the Hotel Il San Pietro di Positano, leveraging its brand strengths to grow and remain competitive in its sixth decade of business.

CHR Annual Report - 2021-2022

by the staff of Centers and Institutes at the Cornell Nolan School

2021-2022 Annual Review, Center for Hospitality Research (CHR), Cornell Nolan School of Hotel Administration.

Long Small Hotels, Short Large Hotels

The price of hotels showed particular strength in the Mid-Atlantic, Pacific, and West South Central regions, while other regions experienced positive growth albeit at a slower rate relative to the previous period.

Roundtable Recap: Driving Operational Excellence Through Analytics

by Emma Scher, and Kelly McGuire

The analytics function in hotels is still relatively new. While some hospitality companies began to build out an analytics function earlier, it has only been in the last ten to fifteen years that the majority of industry players have made investments in people and technology to support broader and deeper use of analytics in their organizations.

Impact of Occupancy Taxes on the Sharing Economy

by Jay Wrolstad, Yao Cui, and Andrew Davis

Efforts to collect occupancy taxes on Airbnb lodging listings, designed by public policy makers to regulate the homesharing market, have put individual hosts at a distinct disadvantage compared to commercial listings, rather than leveling the playing field as intended, new research shows.

Heading into Economic Headwinds

The price of hotels rose in all regions except the Mid-Atlantic this quarter. Hotel prices in the Mountain and South Atlantic regions reached new statistical highs, while hotel prices in the Pacific region continued to remain above their statistical high.

Groundedness: Connecting Consumers with Place, People, and Past

by Jay Wrolstad

Our fast-paced world keeps picking up speed, with digitization, globalization and mobility recognized widely as signs of progress and innovation—yet for many there is a growing desire to take a step back, catch their breath …

Beware the Ides of March

The price of large hotels fell while that of smaller hotels increased this quarter. On a regional basis, the MidAtlantic had the best quarterly gains, with the Pacific region also doing well, while the Midwest suffered price declines.

12th Annual Sustainability Roundtable Highlights

The Center for Hospitality Research at the Nolan School hosted this sustainability focused Roundtable and participants reported robust and meaningful work being accomplished.

Shifting Loyalties: Where Has All the Love Gone?

by Carolyn Corda, MPS ’89

Consumers’ connection to their preferred brand has frayed during the pandemic-driven downturn in travel. CHR board member company Adara looks to the future of data collection and ethically-sourced intelligence to create a bond of genuine brand loyalty.

Converging Towards Normalcy

Hotel prices continue to converge toward pre-pandemic levels. Gains posted were smaller relative to the previous quarter but higher year over year. Hotels in both gateway and non-gateway cities continue to exhibit positive performance, with hotels in non-gateway cities posting greater gains.

CHR Annual Report - 2020-2021

2020-2021 Annual Review, Center for Hospitality Research (CHR), Cornell Nolan School of Hotel Administration.

Understanding Human Resource Practices and Outcomes in Franchise Businesses

by Tashlin Lakhani

Franchise businesses are an essential and growing part of the U.S. economy, accounting for nearly 800,000 establishments, 9 million jobs, and $800 billion in output annually. The importance of franchising is particularly evident in hospitality.

Pole Vaulting to New High

Hotel prices continued to gain ground during the recent quarter, regaining losses incurred during the pandemic. Prices in all regions are reverting to their long-term average, with hotels in the Pacific and South Atlantic regions rising above their standardized average.

Case Study: Real Estate: Private Equity Investment in Shanghai

by Peng Liu and Terence Loh

In this case study, you are a consultant engaged to assess whether to invest in Project Innov Star, a Class A office project in Zhangjiang Shanghai, which currently is stalled.

Check Please! How Restaurant, Retail and Hospitality Businesses are Managing Cybersecurity Risks

by FreedomPay and Center for Hospitality Research (CHR), Cornell University

This report illustrates the challenges, opinions and actions merchants of all sizes are facing and how cybersecurity is being tackled and prioritized as the world shrinks, and hackers and consumers become savvier.

Social Listening to Create Bespoke Customer Experiences: Best Practices for Hospitality Operators

by Kathryn LaTour and Ana Brant

Social listening involves using the information customers post publicly to better personalize their experience. In this paper the process Luxury Hotel Company X embarked on to harness social media postings to better manage their experience in real-time is described.

Hotel Sustainability Benchmarking Index 2021: Carbon, Energy, and Water

The annual Cornell Hotel Sustainability Benchmarking study, published for the eighth consecutive year, finds a general reduction in energy and water usage among the participating hotels over the past three years (2017 -2019).

Finding the Balance Between Driving Revenue & Managing Costs

by Ira Vouk

CHR hosted a virtual roundtable called Finding the Balance Between Driving Revenue & Managing Costs challenging the industry’s long standing practice of managing top line room revenues.

Establishing the road to a global consumer recovery in the era of COVID-19

Deloitte State of the Consumer Tracker; Deloitte Insights

To better understand changing consumer sentiment and behavior in relation to COVID-19, check back each month to play with this interactive dashboard.

Keen but cautious - US leisure travel in the second summer of COVID-19

by Peter Caputo, Anthony J. Jackson, Ramya Murali, Maggie Rauch; Deloitte Insights

Survey data reveals that after more than a year of living with the threat of a deadly virus, the US traveler is upbeat, yet cautious about summer travel in 2021.

Second Quarter 2021: Are We There Yet?

by Crocker Liu; Adam Nowak, Robert White Jr.

Looking toward the next quarter, our leading indicators of hotel price performance indicates that positive price momentum should continue to exist for both large and small hotels.

Gender Diversity and Inclusion Report

By Aptamind & World Tourism Forum Lucerne

This report highlights the glaring gaps in the travel and tourism sector especially in the C-suite and executive roles and also highlights what leaders can do to deliver on gender diversity.

Consumer Perceptions of Restaurant Delivery Fees

By Sheryl Kimes and Chaoqun Chen

As a substantial number of restaurants have implemented pickup and delivery as a large part of their business, restaurant operators must consider customers’ reactions to the structure of pickup and delivery charges.

Sustainability in the Era of COVID-19

By Aaron Adalja and Jeanne Varney

The 11th annual Center for Hospitality Research Sustainability Roundtable took on a distinctively different format, a virtual webinar format.

Customer Engagement: The Key to Long-term Loyalty and Impact

By Christopher Anderson and Saram Han

In a series of studies using data from a well-known hotel chain and a customer feedback software company, we illustrate the long-term impacts of guest engagement.

A Glimmer of Hope Amidst a Hemorrhage

By Crocker Liu, Adam Nowak, and Robert White Jr

Prices of hotels along the east coast continue to drop, although the rate of decline has moderated. Hotels on the west coast enjoyed positive price momentum, both on a quarter-over-quarter or year-over-year basis.

Is It Time for Bottom Fishing?

The prices of hotels in all regions continue to hemorrhage, with hotels in the Middle Atlantic and South Atlantic regions particularly hard hit.

Center for Hospitality Research Annual Report 2019-2020

2019-2020 Year in Review. Despite this year’s challenges, CHR has accomplished a great deal thanks to the hard work of our dedicated staff and the generous support of our advisory board members. We invite you to look back at our events and achievements.

Hotel Sustainability Benchmarking Index 2020: Carbon, Energy, and Water

By Eric Ricaurte and Rehmaashini Jagarajan

The seventh annual Cornell Hotel Sustainability Benchmarking study includes data from considerably more hotels than last year. While the bulk of the data still come from hotels in the United States, the study also recorded a greater international participation, with 55 nations and 20 international hotel chains represented.

Case Study: Building a Heritage Hospitality Brand with Neemrana Hotels

By Chekitan Dev and Laure Stroock

Step into the shoes of Aman Nath, founder and co-chairman of Neemrana Hotels, one of the most successful heritage hospitality brands in India. Since the company began operating in 1993, the Indian hospitality industry has changed dramatically—notably, the luxury/upper upscale segment has become more crowded with domestic and foreign brands, and there’s a growing demand for experiential travel to destinations off the beaten path. Along with CEO, Sonavi Kaicker, Aman will need to position the company to capitalize on these changes to the market, so the Neemrana Hotels can survive and thrive.

Click here to see solutions sent in by alumni, students, and hospitality experts .

Pre- and Post-COVID Travel Preferences

By Linda Canina and Nicole McQuiddy-Davis

COVID-19 has disrupted travel and the hospitality industry like no other historical event. As travel slowly resumes in the US under strict government guidelines, our survey results suggest that travel-related businesses like hotels are now serving a more cautious guest who appreciates mask wearing, social distancing, and increased cleaning.

Managing a Wine Cellar Using a Spreadsheet

By Gary Thompson

This report describes the many spreadsheet-based analyses in this tool that can assist an individual, restaurant, or bar in managing a wine cellar.The Wine Cellar Management Tool Version 4, which is available at no charge from The Center for Hospitality Research at Cornell University, does not require actual knowledge of how to construct a spreadsheet. It does require diligent data entry regarding wine purchases and withdrawals.

Duty of Care Benchmarking Tool

By Cathy Enz and Gary Thompson

For any organization, “Duty of Care” is the obligation to avoid or diminish any reasonably foreseen harm to customers and employees resulting from exposure to the coronavirus that causes COVID-19. Formalizing rules, procedures, standards, processes, and guidelines serve as a compliment to managerial oversight and help companies run smoothly with improved efficiency and coherence in Duty of Care activities.

Crowdfunding for Hospitality Ventures

by Elena Belavina

This research brief provides guidance for entrepreneurs on the benefits and effective use of crowdfunding for hospitality ventures

Disaster Recovery Priority Ranking Tool

by Cathy Enz and Gary Thompson

The Disaster Recovery Priority Ranking tool is a spreadsheet-based decision-making tool designed to help managers apply a set of evaluation criteria to a variety of recovery-focused strategic initiatives.

Cornell Hospitality Case Study Challenge: Creating a Luxury Villa Resort Brand

Imagine you’re the CEO of Beach Enclave, a company that operates a luxury resort on Turks and Caicos Islands. You’ve just purchased three acres of beachfront property to expand your resort. With three possible choices of how to proceed, how do you ensure your decision makes sense financially and aligns with your existing branding strategy?

This is the scenario co-authors Chekitan Dev, professor of marketing at the Nolan School, and Laure Stroock, research associate, propose in their new case study challenge: “Beach Enclave Turks & Caicos: Creating a Luxury Villa Resort Brand.”

Click here to see solutions sent in by students, alumni, and hospitality experts .

Do Dual-Branded Hotels Outperform Single-Branded Hotels?

By Chekitan Dev and Eva Steiner

Dual branding of hotels has become a growing industry practice. Beyond the potential marketing benefits of the dual-branding strategy, this paper tests whether dual-branded hotels operate more efficiently than comparable single-branded hotels (and therefore deliver better bottom-line results).

Equipment Purchases: Putting a Number on It

by Pamela C. Moulton and Yifei Mao

When hospitality managers price out potential new or replacement equipment, they generally can choose among several different models that could do the job. Sometimes a particular model is a standout, but more often the comparison involves each model’s up-front costs, ongoing running costs, and expected useful life, as well as each machine’s specific features. However, […]

Industry Research

Advertising
Aerospace & Defense
Apparel & Footwear
Biotechnology
Electronics & Technology
Film, Television & Theater
Financial Services
Foods & Beverages
Grocery & Supermarkets
Hospitality, Hotels & Restaurants
Management & Consulting
Real Estate
Transportation
Travel & Tourism
Venture Capital & Private Equity

Hospitality, Hotels & Restaurants

Key Resources
Trade Publications
Associations

Below are some of the top resources for finding market and industry research:

Note: For general overviews and market research reports search for terms like:

Hospitality OR lodging OR hotel OR motel
Restaurant OR fast food OR fast casual
QSR OR quick service restaurant
Food service OR bar OR tavern
IBISWorld This link opens in a new window Industry Market Research reports and Industry Risk Ratings. Focuses on United States, but has some data on global markets.

Listed below are links to trade publications and relevant industry news:

Note: A trade publication (often a magazine) is an information source that is intended for a very specific audience and will have content that appeals to that audience. The content may come directly from people within the industry, or it may come from freelance or staff writers that have vast experiences writing for that particular trade.

Professionals often subscribe to trade magazines in order to gather valuable information that will help them achieve something within their industry or field. Trade publications are a Marketer's secret weapon and can be helpful for tracking recent industry developments, identifying competitors or uncovering market opportunities.

Hotel Business
Hotel Management
Hotels Magazine
Lodging Magazine
Full Service Restaurant (FSR) Magazine
Nation's Restaurant News
Quick Service Restaurant (QSR) Magazine
Restaurant Hospitality
Restaurant Owner
Hospitality Technology Covers technology trends for restaurants and hotels.

Here's a list of important journals:

Cornell Hospitality Quarterly

Below are links to key industry associations:

Note: If your industry is not represented here, search Google with your industry name + "association". Not all content on these websites is free; you may need to be a member to access exclusive reports and data.

In some industries, associations might be referred to as;

Guild OR federation OR society
Foundation OR council
Bureau OR forum

Hospitality

Hospitality Sales & Marketing Association International Search under 'Knowledge Center' and 'Trends & Research' for free content.
Hospitality.net Industry news and resources. Market reports include summary data from STR, RateGain (Hotel Rate Parity Trends) and TRI Hospitality Consulting.
International Tourism Partnership "Environmental & social responsibility in the hospitality industry"; access provided by Hospitality Net.
American Hotel & Lodging Association - AH&LA
California Hotel & Lodging Association
Hotel Association of Los Angeles

Restaurants & Food Service

National Restaurant Association
California Restaurant Association
Food Service Consultants Society International
Society for Hospitality & Foodservice Management
Center for Culinary Development
Deloitte - Transportation, Hospitality & Services
U.S. Travel & Hospitality Outlook A 2019 report from Deloitte.
Demystifying the Digital Marketplace: spotlight on the hospitality industry A 2018 report from the American Hotel & Lodging Organization.
AMRC - Food Resources Agricultural Marketing Resource Center.
Hospitality Trends News on the hospitality industry.
Hotel Yearbooks Various editions and topics (technology; sustainability) published annually by Horwath HTL.
PWC - Hospitality & Leisure Publications Registration required to download reports.
STR Global -Smith Travel Research Industry news and travel glossary; reports available for sale.
Technomic - Food Industry Facts & Insights Consulting See 'Complimentary Resources' for statistics and facts.
Datassential
AHLA - Research & Reports A variety of reports published by the American Hotel & Lodging Association.
Hotel Market Trends & Analysis for the United States A 2021 report from Horwath HTL.
State of the Hotel Industry, 2021 A 2021 report from the American Hotel & Lodging Association.
Tourism & Hotel Market Outlook A 2021 report from Deloitte.
State of the Restaurant Industry, 2021 Published annually by the National Restaurant Association.
The Future of Restaurants A 2021 report from Square.
U.S. Restaurants: 21 themes for 2021 A massive 2021 report from Credit Suisse.
State of the Full Service Restaurant, 2021 U.S. industry overview from TouchBistro.

Find key government data, including reports and statistics using the following resources:

Bureau of Labor Statistics - Industries at a Glance - Leisure & Hospitality See sub sectors: Accommodations & Food Services - NAICS 72 Accommodations - NAICS 721 Food & Drinking Places - NAICS 722
U.S. Census - Statistics of U.S. Businesses Accommodation - NAICS-721; Food Services & Drinking Places - NAICS 722
U.S. International Trade Administration - National Travel & Tourism Office Statistics on tourism, travel to and from the U.S.

For lists of hotel or restaurant rankings, consult the following:

Nation's Restaurant News: Top 500 Published annually.

Books and Reference Sources

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Global trends in hospitality ☆

Lerzan aksoy.

a Fordham University, Gabelli School of Business, New York, NY, United States

Sunmee Choi

b School of Business, Yonsei University, Seoul, South Korea

c Dean of College of Business and Management, VinUniversity, Hanoi, Viet Nam

Tarik Dogru

d Florida State University, Dedman College of Hospitality, Tallahassee, FL, United States

Timothy Keiningham

e St. John’s University, Peter J. Tobin College of Business, Queens, NY, United States

Melanie Lorenz

f Florida Atlantic University, College of Business, Boca Raton, FL, United States

J. Bruce Tracey

g Cornell University, School of Hotel Administration, SC Johnson College of Business, Ithaca, NY, United States

The disruptions to the global hospitality industry have been accelerated, particularly after the emergence of the COVID-19 pandemic. As such, it is even more important for scholars to focus on future research that addresses the most relevant and important industry-specific challenges. In this paper, we analyze the recent hospitality research and industry trends to identify the topics that have received the most attention, and then compare these trends to the survey results from two key industry stakeholders – academics (N = 67) and practitioners (N = 235) – regarding the most important short- and longer-terms research priorities. Overall, the findings suggest that both stakeholder groups have placed supply and demand characteristics, as well as technology, as the industry’s most pressing priorities in both the short- and longer-term future. The relative importance of safety and cleanliness is expected to decline over time while environmental sustainability will gain increasing attention in the future.

1. Introduction

The global hospitality industry, which includes hotels and other types of accommodations, as well as restaurants, bars, casinos, cruise ships, travel agencies, tour operators, and similar organizations, accounted for roughly $4.5 trillion in consumer spending during 2020 ( Hospitality Global Market Report, 2020 ). More broadly, the travel and tourism segments accounted for 10.3% of the global GDP in 2019, totaling $8.9 trillion ( WTTC, 2020b ). Unfortunately, it is not surprising that many of the firms that operate within service- and labor-intensive industries have suffered immensely because of the COVID-19 pandemic. As a result of the extensive scope of this global crisis, pre-pandemic industry trend projections alone are unlikely to be helpful in guiding future academic research and managerial actions. The overarching aim of this research is to provide needed insight into the most important short- and long-term trends from the perspectives of hospitality academics and practitioners by combining historic trends with prognostications from both such stakeholders.

This investigation is conducted in three parts: (1) a review of articles in the leading academic hospitality journals; (2) a review of articles in hospitality trade journals; and (3) a survey of hospitality academics and practitioners. By doing so, we identify critical gaps in the literature and significant differences in the perspectives of academics and practitioners—both in terms of established areas of interest and their future expectations.

As might be expected, the findings point to a short-term focus on disease prevention and related issues, which subsequently declines in importance over the longer term. Nonetheless, technology and supply and demand issues stand out amongst both academics and practitioners alike as key trends in both the short- and long-term. In general, however, when significant differences exist between academics and practitioners (e.g., sustainability, branding), practitioners tend to place greater importance on more immediate financial well-being needs, while academics focus on broader, longer-term trends. By identifying the gaps in the literature and differences in the perceived importance of various trends, this investigation offers insight for rigorous and relevant academic research agendas to help guide the recovery of the hospitality industry through the extreme turbulence caused by COVID-19.

2. Literature review

2.1. scope: global hospitality industry.

The travel and tourism sector is recognized as an important driver for job creation and a dynamic engine of employment opportunities ( Dogru and Bulut, 2018 , Wttc, 2020a ). In 2019, one in 10 jobs (total 330 million jobs) were supported by the global travel and tourism sector, and one quarter of all net new jobs were created by this sector over the last five years ( WTTC, 2020b ).

In 2020, however, this industry faced unprecedented challenges and threats from the impact of the COVID-19 pandemic ( WTTC, 2020b ). Community lockdowns, social distancing requirements, stay-at-home orders, travel and mobility restrictions, and dining limitations have resulted in a temporary suspension of many hospitality businesses and significantly decreased the demand for businesses that were allowed to continue to operate ( Bartik et al., 2020 , Gursoy and Chi, 2020 ). While the optimistic scenario projects a 30% reduction in jobs and GDP compared with 2019, the pessimistic scenario projects a 60% reduction in jobs and a 62% reduction in GDP compared with 2019 ( WTTC, 2020b ).

Of all industries, the global hospitality industry is among the hardest hit, while facing reductions of >90% of activities in some markets ( Fernandes, 2020 ). An above average representation of SMEs in sectors such as accommodation and food services have been particularly affected by the crisis ( OECD, 2020 ). As of 22 June 2020, 513 companies in the restaurant segment filed for bankruptcy ( WTTC, 2020c ). Large firms have also suffered from the downturn ( WTTC, 2020c ). For example, Marriott International, which has 174,000 employees globally, placed tens of thousands of workers on furlough, and Hilton Worldwide notified lenders in March 2020 that they would be borrowing a precautionary $1.75 billion under a revolving loan to preserve money and to maintain flexibility ( Nicola et al., 2020 ).

In contrast, it has been suggested that the travel and tourism sector is poised to be the key sector in driving the recovery of the global economy post COVID-19 by generating new jobs, driving visitors back to destinations, and having a positive economic domino effect on suppliers across the entire supply chain ( Dogru and Bulut, 2018 , Wttc, 2020a ). Projected recovery plans involve rebuilding traveler confidence, developing innovative and digital technologies, and offering more affordable products ( WTTC, 2020d ). Transitioning from crisis management to recovery, hospitality is preparing for the “new normal” by ensuring operational excellence; assuring a safe experience for staff and guests through enhanced cleanliness and hygiene best practices; rebuilding trust and confidence through transparency and communication; and implementing new enabling policies ( WTTC, 2020e ).

Having discussed the scope, importance, and disciplinary range of the industry as well as the status and future outlook, the next section explores the academic and practitioner literatures to compare – across disciplines – trends that may influence the current and future developments in the hospitality industry. The goals are to derive important insights about the state of the respective literatures, as well as to identify discrepancies between academics and practitioners in an effort to promote research that is more aligned with the industry’s challenges and that helps stimulate timely and actionable solutions. This is particularly important in the time of COVID-19 as traditional ways of doing business have been hampered, and innovative solutions are desperately needed.

3. Study 1: Review & categorization of academic literature

The goal of Study 1 is to gauge what hospitality researchers believe to be the most important industry trends based upon the topics published in some of the leading academic hospitality journals. This effort is intended to provide a broad overview of the current state of the literature, with the expectation that the topics represent what academic researchers perceive to be of current or future importance in the hospitality industry.

3.1. Procedure & samples

To review and categorize the literature comprehensively, we deviated from the traditional literature approach and instead used a systematic review. First, the research team decided to examine the articles that were published in the following five hospitality research journals: Journal of Hospitality & Tourism Research, Cornell Hospitality Quarterly, International Journal of Contemporary Hospitality Management, Tourism Management, and International Journal of Hospitality Management . These journals were selected because they publish research that is directly aligned with industry-specific challenges and priorities, and they are considered leading journals in the hospitality field (e.g., listed as “A” outlets by the Australian Business Deans Council on journal quality). The period of January 2018 to the end of the year 2020 was chosen to reflect the most recent trends, and we examined all articles including the ones published online but not yet in press.

Following the selection of the journals, two coders (both with advanced degrees and conduct hospitality-specific research) independently reviewed all articles (N = 1,459) and coded them based on disciplinary domain (e.g., consumer behavior, human resources, operations management, etc.) and main focus (e.g., use and utility of social media, employee engagement, efficiency, etc.) to identify the academic origin and primary research themes. The number of articles for each of the journals and interrater agreement indices are list in Table 1 .

Articles by journal and interrater agreements.


Journal of Hospitality & Tourism Research	157	90.4%	91.7%
Cornell Hospitality Quarterly	92	95.6%	82.6%
International Journal of Contemporary Hospitality Management	457	96.7%	90.4%
Tourism Management	231	90.5%	91.8%
International Journal of Hospitality Management	522	>90 %	>90%
	1,459	93.9%	89.3%

3.2. Results

The analysis identified five main disciplinary domains: consumer behavior/marketing, organizational behavior/human resource management, strategic management, operations management, and finance/economic/law/accounting. Articles of topics that did not fit any main discipline (e.g., research methodology, education, tourism, literature reviews, food and beverage, and entrepreneurship) were sorted into the category “others”. Of 1,459 articles reviewed, the majority fell into the consumer behavior/marketing discipline (652 articles; 44.69%), followed by organizational behavior/human resource management (280 articles; 19.19%), and strategic management (191 articles; 13.09%). To a lesser extent, articles could be placed into finance/economics/law/accounting (102 articles; 6.99%), or operations management (86 articles; 5.89%). 145 articles were summarized in the “others” category (9.94%). Within each of the disciplines, counts of the key words associated with the main focus of the studies were used to identify the primary trends and research themes. We will discuss the most prominent ones in the following paragraphs. Table 2 provides a complete overview of all trends by discipline, the distribution and count, as well as exemplary citations.

Overview of research trends per discipline.

:

Customer experience	Servicescape, customer satisfaction, customer loyalty, service quality, social influence, eWOM, customer-to-customer interaction, customer values, customer relationship management, memorable experience, authentic experience	Sukhu, A., Choi, H., Bujisic, M., & Bilgihan, A. (2019). Satisfaction and positive emotions: A comparison of the influence of hotel guests’ beliefs and attitudes on their satisfaction and emotions. , , 51–63.	189 (28.99%)
Pricing/ selling	Price promotions, pricing strategy, price competition, discount, menu labeling	Choi, C., Joe, S. J., & Mattila, A. S. (2018). Reference price and its asymmetric effects on price evaluations: The moderating role of gender. , (2), 189–194.	26 (3.99%)
Culture	Culture difference, history, politics, ethic, endorsement, celebrity, cultural experience, discrimination	Su, N., Min, H., Chen, M. H., & Swanger, N. (2018). Cultural characteristics and tourist shopping spending. , (8), 1210–1231.	26 (3.99%)
Branding/ brand influence	Brand loyalty, brand love, brand management, brand storytelling, brand personality, brand attitude, brand value, brand equity, brand attachment, social media branding, competitiveness, engagement, authenticity	Foroudi, P. (2019). Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance. , , 271–285.	43 (6.60%)
Health/ wellness/well-being	Sanitation, healthcare, wellness, health, well-being, happiness	Thal, K. I., & Hudson, S. (2019). A conceptual model of wellness destination characteristics that contribute to psychological well-being. , (1), 41–57.	19 (2.91%)
Online	Online rating, online reviews, online booking, social media, SNS, trust, customer engagement	Baker, M. A., & Kim, K. (2019). Value destruction in exaggerated online reviews. .	94 (14.41%)
Green	Climate change, sustainability, policies, attitudes and practices, waste, water conservation	Merli, R., Preziosi, M., Acampora, A., & Ali, F. (2019). Why should hotels go green? Insights from guests experience in green hotels. , , 169–179.	19 (2.91%)
Co-creation	Value co-creation, customer engagement, user-generated content, customer-centricity	Roy, S. K., Balaji, M. S., Soutar, G., & Jiang, Y. (2020). The antecedents and consequences of value co-creation behaviors in a hotel setting: a two-country study. , (3), 353–368.	42 (6.44%)
Service context	Themed tourism, cruise industry, casino management	Lyu, S. O., & Lee, Y. (2018). How do golf tourists manage golfing constraints? A choice modeling approach. , (2), 295–318.	23 (3.52%)
P2P	Sharing economy, Airbnb, guest–host interaction, home-sharing experience,	Liu, J., Park, J., Xie, K., Song, H., & Chen, W. (2020). Effect of Commercial Neighbors on The Online Popularity of Peer-To-Peer Accommodation-Sharing Properties. , 1096348020909855.	32 (4.91%)
Others	Technology, marketing, destination, service failure, CSR, advertising, customer decisions	Ho, T. H., Tojib, D., & Tsarenko, Y. (2020). Human staff vs. service robot vs. fellow customer: Does it matter who helps your customer following a service failure incident?. , , 102501.	139 (21.32%)

:

Diversity and Diversity Management	Diversity climate, employee diversity, gender diversity, generational diversity	Madera, J. M. (2018). What’s in it for me? Perspective taking as an intervention for improving attitudes toward diversity management. , (2), 100–111	9 (3.21%)
Employee Job Attitudes and Participation	Organizational commitment, job satisfaction, motivation, engagement, innovative and creative behaviors, OCB, influences of perceived CSR	Joung, H. W., Choi, E. K. C., & Taylor, J. J. (2018). Investigating differences in job-related attitudes between full-time and part-time employees in the foodservice industry. .	81 (28.93%)
Employee Well-being	Work-family conflict, burnout, work-life balance, sexual harassment, bullying, emotional labor	O’Neill, J. W., & Follmer, K. (2020). A Multilevel Review of Hospitality Industry Work–Family Conflict Research and a Strategy for Future Research. , (1), 3–44.	45 (16.07%)
Leadership	Ethical leadership, transformational leadership, servant leadership, authentic leadership, cultural differences in leadership	Qiu, S., Dooley, L. M., & Xie, L. (2020). How servant leadership and self-efficacy interact to affect service quality in the hospitality industry: A polynomial regression with response surface analysis. , , 104051.	45 (16.07%)
Performance Management	High performance work practices, performance appraisal	Safavi, H. P., & Karatepe, O. M. (2018). High-performance work practices and hotel employee outcomes. .	9 (3.21%)
Talent, Recruiting, and Retention Management	Career development, training, job crafting, mentoring, career mobility, selection	Frye, W. D., Kang, S., Huh, C., & Lee, M. J. M. (2020). What factors influence Generation Y’s employee retention in the hospitality industry?: An internal marketing approach. , , 102,352	49 (17.5%)
Others	Industrial relations, workforce composition, organizational learning, green HR, team collaborations, HR branding, employee brand perceptions	Jung, I. N., Sharma, A., & Mattila, A. S. (2020). Exploring employees’ perceptions of costs and benefits of unionization in the hospitality industry. , , 102465.	42 (15.00%)

:

CSR	Influence of CSR on brand, reputation, brand equity, consumer perceptions	Kang, J. W., & Namkung, Y. (2018). The effect of corporate social responsibility on brand equity and the moderating role of ethical consumerism: The case of Starbucks. , (7), 1130–1151.	21 (10.99%)
Technology	Digital transformations, big data usages, social media, environmental technologies	Lam, C., & Law, R. (2019). Readiness of upscale and luxury-branded hotels for digital transformation. , , 60–69.	6 (3.14%)
Competitive Forces/ Landscape	Competitive intelligence, competitor identification, competitive sets, different competitive environments	Hesford, J., Hoffmann, K., Mangin, N., & Turner, M. J. (2020). Financial consequences of competitive set choice. , , 102453.	11 (5.76%)
Policy, Strategy and Practices	green practices, sustainability, transparency, accountability, pricing, product, and management strategies, waste management	Mak, A. H., & Chang, R. C. (2019). The driving and restraining forces for environmental strategy adoption in the hotel industry: A force field analysis approach. , , 48–60.	34 (17.80%)
Innovation/Intellectual Capital/Knowledge	Knowledge sharing, risks, new service development, customer co-creation, diversity, collaboration, flexibility, eco-innovation, product and process innovation	Li, Y. Q., & Liu, C. H. S. (2018). The role of problem identification and intellectual capital in the management of hotels’ competitive advantage-an integrated framework. , , 160–170.	32 (16.75%)
Performance Management	Performance, efficiency, profitability, profit chain, financial performance, survival, productivity	González-Rodríguez, M. R., Jiménez-Caballero, J. L., Martín-Samper, R. C., Köseoglu, M. A., & Okumus, F. (2018). Revisiting the link between business strategy and performance: Evidence from hotels. , , 21–31.	32 (16.75%)
Franchising	Franchisee-franchisor relationships, risks, partnerships, international activities, diversifications, advantages & disadvantages of market entry form	Sun, K. A., & Lee, S. (2019). Competitive advantages of franchising firms and the moderating role of organizational characteristics: Evidence from the restaurant industry. , , 281–289.	14 (7.33%)
Corporate governance/Leadership Team	CEO characteristics, BoD influence, stakeholders, ownership structure and provisions	Seo, K., & Sharma, A. (2018). CEO overconfidence and the effects of equity-based compensation on strategic risk-taking in the US restaurant industry. , (2), 224–259.	10 (5.24%)
Others	Internationalization, business models, social structures, social networks, specializations, crisis management	Vaughan, Y., & Koh, Y. (2019). Role of resource slack in rapid international expansion of restaurant companies. –	31 (16.23%)

:

Governance	Ownership, M&A, leadership, crowdfunding, investment, corporate governance	Dogru, T. (2018). Corporate Investment and Hotel Firm Value: Does Corporate Governance Matter in Financially Constrained Firms?. , (4), 339–351.	23 (22.54%)
Risk	Risk management, financial risk, economic policy uncertainty, weather risk, credit risk, socioeconomic disadvantage	Vivel-Búa, M., Lado-Sestayo, R., & Otero-González, L. (2018). Risk determinants in the hotel sector: Risk credit in MSMEs. , , 110–119.	10 (9.80%)
Performance	Economic growth, financial performance, revenue, efficiency, employment, productivity	Sainaghi, R., Phillips, P., Baggio, R., & Mauri, A. (2019). Hotel performance: Rigor and relevant research topics. , , 13–26.	33 (32.35%)
Local/community impact	Local environment, market structure, diversification, discrimination	Falk, M., & Hagsten, E. (2018). Influence of local environment on exit of accommodation establishments. , , 401–411.	10 (9.80%)
Regional development	Sustainable development, event impact, climate change impact, CSR	Steiger, R., & Scott, D. (2020). Ski tourism in a warmer world: Increased adaptation and regional economic impacts in Austria. , , 104032.	4 (3.92%)
Others	Taxation, compensation, loan, segmentation, rate parity	McLeod, B., Litvin, S. W., Heriot, K. C., Jauregui, A., & Dempsey, E. (2018). Goodbye Columbus: Accommodation Taxes and OTAs. , (1), 61–66.	22 (21.57%)

:

Supply Chain/ Distribution/ Procurement	Lean techniques, transparency, supplier relationships	Al-Aomar, R., & Hussain, M. (2018). An assessment of adopting lean techniques in the construct of hotel supply chain. , , 553–565.	9 (10.47%)
Revenue Management	Pricing, discounting, upselling, forecasting, cancelation, rate conditions	Arenoe B, van der Rest J-PI. (2020). Does willingness to pay for rate conditions depend on the booking window? A novel time-dependent conjoint analysis approach. , , 213–222.	29 (33.72%)
Technology	Robotics, logistic robots, blockchain, big data management, keyless technology, mobile apps, data based value creation	Lee, W. J., Kwag, S. I., & Ko, Y. D. (2020). Optimal capacity and operation design of a robot logistics system for the hotel industry. , , 103971.	11 (12.79%)
Sustainability	Waste management, water management carbon footprint, packaging, green service encounter process,	Han, H., Lee, J. S., Trang, H. L. T., & Kim, W. (2018). Water conservation and waste reduction management for increasing guest loyalty and green hotel practices. , , 58–66.	8 (9.30%)
Others	Food safety, sanitation, menu engineering, efficiency, alternative lodging (privacy, third-party operators, multi-unit hosts), location choices	Ranzini, G., Etter, M., & Vermeulen, I. (2020). My home on the platform: Exploring the physical privacy concerns of home-sharing providers. , , 102433.	29 (33.72%)

The major research trends within the consumer behavior/marketing discipline focused on the customer experience (e.g., eWOM, social influences, emotions, and customer satisfaction; 29%), followed by online content (e.g., online reviews, online ratings, social media; 14%), brand and branding issues (e.g., brand love, brand personality, authenticity; 7%), and co-creation (e.g., customer-centricity, user generated content; 7%).

Research in the organizational behavior/ human resource management discipline focused on employee job attitudes and participation (e.g., engagement, innovative and creative behaviors, OCB; 29%), talent, recruiting, and retention management (e.g., job crafting, mentoring, training, selection; 18%), employee well-being (e.g., work-family conflict, work-life balance, burnout, bullying; 16%), and leadership (e.g., ethical, transformational, authentic leadership; 16%).

Strategic management articles examined the impact of firm-level policies, strategies, and practices (e.g., green practices, management strategies, transparency, and accountability; 18%), innovation, intellectual capital, and knowledge (e.g., knowledge sharing, collaboration, product, service, process innovations; 17%), performance management (e.g., profitability, survival, profit chain; 17%), and CSR (e.g., different strategies, influences of CSR on brand equity and reputation; 11%).

Finance/Economics/Law/Accounting articles centered on performance (e.g., efficiency, financial performance matrices and assessments, economic growth, revenue; 32%), governance (e.g., M&A, investments, ownership; 23%), risk (e.g., policy uncertainty, credit risk, risk management; 10%), and local and community impact (e.g., market structure, local environment, discrimination; 10%).

Finally, operations management articles highlighted trends such as revenue management (e.g., pricing, forecasting, modeling, rate conditions, discounting; 34%), technology (e.g., robotics, logistic robots, blockchain, key-less technology; 13%), supply chain, distribution, and procurement (e.g., lean techniques, supplier relationships, transparency; 11%), and sustainability (e.g., waste and water management, carbon footprint, packaging; 9%).

4. Study 2: Review & categorization of trade literature

The goal of Study 2 was to gauge the sentiment of hospitality practitioners and identify what they believe to be the most important topics related to the industry. In general, the expectation is that the topics covered in the hospitality trade literature represent either current needs or expected future needs within the industry. Given the fast turnaround for publication, in comparison to the academic literature, discussed topics may be more time-sensitive and driven by recent development.

4.1. Procedure & samples

To assess topic areas of interest to practitioners, we followed the same process described in the academic literature review and conducted a systematic review of three of the most widely circulated trade publications: Hotel Magazine , Hotels , and Hotel Business . As with the academic literature review, we examined the time period from January 2018 to September 2020, the most recently available issues at the time of writing. It should be noted that while hotels are the featured focus of these outlets, they include content that considers many other industry segments (e.g., food and beverage, OTAs, cruise, etc.).

As before, two coders independently evaluated 1,365 articles and classified each according to content areas discussed. It is important to note that content areas used to code these trade publications were not mutually exclusive, as articles regularly discussed multiple topics (average of 2.06 topics per article). Interrater reliability was calculated using Cohen’s Kappa (k = 0.75, p < .001), indicating substantial agreement between coders ( Landis & Koch, 1977 ).

4.2. Results

Analysis of the text allowed us to define a set of overarching trend categories (see Table 3 for complete overview). Of these 34 trend categories, five (each > 10%), namely technology (e.g., AI, mobile applications, and blockchain; 22%), consumer segments/preferences (e.g. segmentation, guest expectations and experiences; 14%), corporate portfolios (e.g., diversification, expansion; 12%), employee management (e.g., training, education, compensation; 12%) as well as travel and tourism (e.g. travel habits, regional analysis; 11%) accounted for the majority of topics (>70%). Our analysis was based on trade publications with a largely set format, containing designated sections for topics such as food and beverage and design. As such, these categories may be overrepresented in this analysis.

Overview of trade publication trends.


1. Technology	Artificial intelligence, 5G, mobile applications, payment solutions, biometric, voice-activation, data analytics, blockchain, cloud-based solutions, automation and robotics, data protection, chatbots, RFID technology, room entry, CRM, Wi-Fi	294 (21.54%)
2. Consumer Segments/ Consumer Preferences	Customer segmentation, guest expectations and experience, changing consumer preferences, guest entertainment, localization, customer engagement	196 (14.36%)
3. Corporate Portfolio	Managing hotel portfolio, diversification, expansion, strategy	165 (12.09%)
4. Employee Management/ Training/ Labor Market	Employee education, training programs, scholarships, mentorship programs, internships, e-Learning, employee loyalty, employee compensation, HR management, employee engagement, employee protection, equity and equal opportunity, team building, work environment, empowerment, work-life balance, talent acquisition and hiring, retaining employees, and turnover	157 (11.50%)
5. Travel/ Tourism	Airline industry, travel habits, over-tourism, regional analysis	153 (11.21%)
6. Design/ Architecture	Interior design and décor, architectural styles, hotel themes, art, landscaping	123 (9.01%)
7. Finance Management	Budgeting, forecasting, (re)financing, costs, pricing, revenue, lending, capital	122 (8.94%)
8. Branding	Brand management, brand strategy, leveraging branding, rebranding, brand elements, brand proliferation, luxury branding	114 (8.35%)
9. F&B	Dietary trends and changing consumer preferences for local, organic, vegan and vegetarian, and healthy cuisine	103 (7.55%)
10. Sustainability	Energy efficiency, waste management, waste reduction, alternative power, water conservation	100 (7.33%)
11. Mergers & Acquisitions/ Partnerships	Mergers and acquisitions, partnerships	97 (7.11%)
12. Guestroom Amenities	Bedding and linens, minibar, in-room entertainment, toiletries	94 (6.89%)
13. Hotel Development	Renovations, construction, opening and closing of properties	88 (6.45%)
14. Business Model/ Strategy	Strategic planning, timeshare, business models to compete with hostels and home-sharing, co-working, membership models	86 (6.30%)
15. Hotel/ Hotelier Profiles	Profiles of hotels and hoteliers	83 (6.08%)
16. Marketing	Email marketing, market research, storytelling, (re)positioning, mobile marketing, marketing strategy, digital marketing, programmatic advertising, social media marketing, content marketing, influencer marketing, reviews, customer engagement	79 (5.79%)
17. COVID-19	Impact on hotel industry, dealing with COVID-19, recovery from COVID-19	73 (5.35%)
18. Health/ Wellness	Fitness programs and equipment, holistic wellness, wellness tourism, spa	62 (4.54%)
19. Legal Issues/ Policies	Sexual harassment and misconduct policies, GDPR, liability, local regulations, scheduling laws, legal implications of mass shootings, fee disclosure practices, human-trafficking, discrimination, compliance	55 (4.03%)
20. Sanitation/ Cleanliness	Air quality, pest control, laundry, housekeeping	53 (3.88%)
21. CRM/ Loyalty	CRM, customer retention, customer analytics, loyalty programs, consumer insights	51 (3.74%)
22. Investment	Hotel investment, regional investment for expansion, management-only and company-owned properties, investing in surrounding community, ROI	44 (3.22%)
23. Security	Cyber-security, preparing for mass shootings, privacy protection, safety protocols and equipment	43 (3.15%)
24. Economy	Economic outlook, impact on hotels, interest rates	41 (3.00%)
25. Franchising	Franchising process, franchise agreements, franchisor/ franchisee relationships, franchise development	32 (2.34%)
26. Booking	Direct Booking, OTA, mobile booking, third-party and intermediated bookings	31 (2.27%)
27. Government Influence	Government regulations and programs, taxation, geopolitical climate	31 (2.27%)
28. Crisis Management	Responding to crises, disaster recovery	30 (2.20%)
29. Leadership	Women in leadership, leadership development, effective leadership	29 (2.12%)
30. P2P	Airbnb, home-sharing	26 (1.90%)
31. Diversity	Gender and racial diversity in customers, employees, and leadership	24 (1.76%)
32. Insurance	Insurance market, coverage, recovery	17 (1.25%)
33. Meetings/ Events	Meeting-focused hotels, cancellations and postponements, event booking	12 (0.88%)
34. Other		108 (7.91%)

In comparing the results of the academic literature review and the review of trade publications, we see that most interests between academics and practitioners do align. Both groups place considerable emphasis on each of the disciplinary foci, namely, consumer behavior/marketing, organizational behavior/human resource management, strategic management, finance/economics/law/accounting, and operations management. However, and most notably, practitioners seem to place a much greater emphasis on technology than academics, as this is by far the most discussed topic in trade publications.

5. Study 3: Assessment of short- & long-term trends by academics and hospitality industry professionals

The goals of Study 3 were to: (a) gauge what hospitality academics and practitioners believe to be the major trends impacting the industry in both the short-term (1 to 3 years) and long-term (4–10 years); (b) identify any significant differences between these perspectives; and (c) assess the general level of economic optimism regarding the hospitality industry over both the short- and long-term. The need to distinguish one to three year trends from longer term trends in part reflects a desire to mitigate respondents’ expected emphasis on the COVID-19 pandemic; it is hoped that this distinction will allow for the separation of long-term trends from those that may be pandemic-specific. Furthermore, perceptions about economic outlook may differ based on stakeholder status and if so, may offer some explanation for any differences that may be identified.

5.1. Data and measures

Sample : Data for this study was collected via an online survey. As the survey was designed to reach both academic researchers and hospitality practitioners, respondents were drawn from several sources. To gain insight into academia’s perceptions of hospitality industry trends, a survey was sent to the editorial review board members of seven journals: Cornell Hospitality Quarterly , International Journal of Contemporary Hospitality Management , International Journal of Hospitality Management , Journal of Hospitality and Tourism Research , Tourism Management , Annals of Tourism Research , and Journal of Sustainable Tourism . The latter two journals were included to broaden the sample of hospitality scholars and include those who conduct tourism research that informs hospitality management practice. In total, 67 completed responses were received. To gain insight into hospitality practitioners’ perceptions of industry trends, a survey was sent to hospitality school alumni from ESSEC Business School in Paris, France, Cornell University’s School of Hotel Administration (and members of the Advisory Boards of the School’s Centers and Institutes), and Florida State University. In total, 235 completed responses were received. Respondents fell into one of three primary groups: (1) academic (22.2%), (2) current or former hospitality industry practitioner (51.0%), and (3) other (26.8%); the “other” category was largely made up of individuals who supply services to the hospitality industry (e.g., consultant). Overall, the respondents were 62.7% male; 15.2% age 18–34, 44.9% age 35–54, 39.9% age 55 and older; 72.6% White, 14.2% Asian or Pacific Islander, 6.6% Hispanic or Latino, 1.0%% Black or African American, 4.6% Other Racial/Ethnic Identification.

Academic respondents were 36.5% Full Professor (tenured/tenure track), 22.2% Associate Professor (tenured/tenure track), 4.8% Assistant Professor (tenured/tenure track), 1.6% Clinical Professor (non-tenure track), 4.8% Adjunct Professor (non-tenure track), 12.7% Senior Lecturer, 11.1% Lecturer, 6.3% Emeritus Professor (retired). Hospitality practitioner respondents were 27.9% Executive/C-Level Management, 30.5% Administrative (e.g. GM, Restaurant Manager, Department Manager, Assistant Manager, etc.), 12.3% Sales and Marketing, 8.4% Data Analytics, 7.1% Revenue Management, 5.8% Hospitality Operations (e.g. Front Desk Agent, Guest Room Attendant, Guest Service Agent, etc.), 4.5% Human Resources, 3.2% Technology (e.g. System Operator, IT Specialist, etc.). See Fig. 1 for the respective details.

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Academic and practitioner positions held by respondents.

In total, respondents were from 42 countries (plus Hong Kong), with 64.5% from the United States. See Fig. 2 for the respective details.

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Top 20 countries of respondents.

Measures : The overriding aim of the survey was to identify both short-term (1–3 years) and long-term (4–10 years) trends in the hospitality industry. To help ensure that respondents were prepared to think about these issues separately, the survey began with the following text:

“For the first few questions, we ask that you think about what are the most important 1) short-term trends (current environment through the next 3 years) and 2) long-term trends (4 to 10 years into the future) impacting the hospitality industry separately .”

Respondents were first asked to list “the five most important trends impacting the hospitality industry in the current environment through the next 3 years ”, and their “prediction for the economic health of the hospitality industry in the current environment through the next 3 years ”. Respondents were then asked to list “the five most important trends impacting the hospitality industry over the longer term ( i.e. 4 to 10 years in the future) ”, and their “prediction for the economic health of the hospitality industry over the longer term ( i.e. 4 to 10 years in the future) ”. 1 Additionally, we included two measures that in the context of the pandemic may influence an individual’s disposition and perceptions about what may be important. The first measure included two questions that asked about the economic impact that COVID-19 may have had on respondents: (a) “How has the COVID-19 pandemic impacted your employment status in 2020”, and (b) “How has the COVID-19 pandemic impacted your total household income in 2020?” Response choice alternatives for the first item ranged were: temporarily furloughed, job eliminated, pay reduced without reduction in hours, pay reduced with deduction in hours, accepted buyout package/early retirement, and no change to employment status. Response choice alternatives for the second item were: increased significantly, decreased significantly, and no change in household income related to COVID-19 pandemic.

The second measure assessed the respondents’ general level of optimism and pessimism using the 10-item Life Orientation Test, developed and validated by Scheier, Carver, and Bridges (1994) . A principle components analysis (Varimax rotation, Eigenvalues > 1) revealed three significant factors. Reliability analysis, however, found that only one component achieved a Cronbach’s Alpha level of 0.7 or higher (i.e., 0.717). Specifically, this factor was comprised of three items associated with pessimism: (a) I hardly ever expect things to go my way; (b) If something can go wrong for me, it will; and (c) I rarely count on good things happening to me. Further analyses using median-based groupings on the expected trends and industry economic health indicators, however, revealed very few statistically significant differences (and as a result, very little additional insight). As a result, it appears that respondents’ general level of pessimism has little impact on their perceptions of hospitality trends.

5.2. Analyses and results

Personal Economic Impact of the COVID-19 Pandemic : In contrast to the non-significant findings associated with an individual’s pessimism, there were significant differences in the personal economic impact of the COVID-19 pandemic across the two industry stakeholder groups. Specifically, academic respondents were much less likely to be negatively impacted economically as a result of COVID-19 than were hospitality industry practitioners. Almost 80% of academic respondents (79.7%) indicated that they experienced no change to their employment status as a result of the pandemic. That number dropped to 35.1% for hospitality practitioner respondents (see Fig. 3 ). Similarly, 25% of academic respondents indicated that their household income had dropped significantly because of the pandemic, whereas 61% of hospitality practitioners saw a significant drop in household income (see Fig. 4 ). As such, any differences across the stakeholder groups may be explained in part by the personal economic impact of COVID-19.

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Impact of COVID-19 on employment status.

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Impact of COVID-19 on 2020 household income.

Expected Industry Health Over the Short- and Long-term : Despite differing levels of economic harm caused by COVID-19 on academics and practitioners, the projected health of the industry in the short- and long-term was remarkably similar among the groups (see Fig. 5 ). That, however, does not mean that there was general agreement in the outlook. Regarding their short-term outlook, both groups of respondents were almost evenly divided as to whether they were optimistic or pessimistic about the future (see Fig. 5 ).

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Level of economic optimism for the hospitality industry over the next 3 years Fig. 5 (continued): Level of economic optimism for the hospitality industry over the next 3 years.

Regarding their long-term outlook, however, 75% or more of respondents (regardless of group) were somewhat or very optimistic about the economic health of the hospitality industry (see Fig. 6 ). Moreover, there were no statistically significant differences between the mean levels of economic optimism for any group.

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Level of economic optimism for the hospitality industry over the next 4 to 10 years Fig. 6 (continued): Level of economic optimism for the hospitality industry over the next 4 to 10 years.

In sum, we did not observe any salient differences across the industry stakeholder groups regarding perceptions about pessimism and expected industry health. However, the personal economic impact of COVID-19 may explain, at least in part, differences across the stakeholder groups regarding the nature and perceived importance of future industry trends (although we do not make any major claims about the theoretical relevance of this finding).

Most Important Trends Impacting the Hospitality Industry : Respondents were asked to list the five most important trends impacting the hospitality over the short-term (i.e., “current environment through the next 3 years”) and the longer-term (i.e., “4 to 10 years in the future”). To assess the trends proposed by respondents, two independent coders read through all trends collected, and based upon this review developed a mutually agreed upon coding structure. Each coder, working separately, assigned codes to each trend. Codes were then compared for consistency, resulting in an initial agreement rate of 85%. Discrepancies were discussed and resolved for all divergent codes.

Respondents’ perceptions of the most important short- and long-term trends for both hospitality academics and practitioners combined are displayed in Fig. 7 . For the short-term, the most cited topics included: 1) sanitation, cleanliness, and health; 2) demand, supply, and revenue; 3) technology; 4) COVID-19; 5) travel policies and issues, 6) economic and competitive issues; 7) employee well-being; and 8) consumer confidence/sentiment. A similar list emerged for the longer-term priorities, though the relative importance of some topics changed: 1) demand, supply, and revenue; 2) technology; 3) economic and competitive issues; 4) travel policies and issues; 5) sanitation, cleanliness, and health; 6) environmental and sustainability issues; 7) employee well-being; and 8) customer and guest issues.

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Expected hospitality trends (all respondents).

The most obvious initial takeaway from examining differences in anticipated short- and long-term trends is the significant and expected decline in pandemic related issues in the longer term. In fact, all significant declining trends have an obvious relationship to concerns over health, safety, and disease prevention. Another major takeaway is the comparatively low perceived importance of environmental and sustainability concerns in the short- versus the long-term (where these concerns rose significantly).

To examine differences by type of respondent, short- and long-term trends were distinguished by academic, hospitality industry, and other employment groups (see Fig. 8 , Fig. 9 , Fig. 10 , respectively). Fig. 8 shows the expected short- and long-term trends for academic respondents. Unlike the aggregate trends shown in Fig. 7 , the pandemic did not alter the top two expected trends; they are the same for both the short- and long-term: (a) technology and (b) demand, supply, and revenue. Moreover, environmental and sustainability mentions rise significantly over the long-term, becoming the third most important expected trend. Pandemic related issues become much less prominent in the longer term, with the highest ranked issue being sanitation (ranked number nine).

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Expected hospitality trends (academic).

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Expected hospitality trends (hotel industry practitioner).

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Expected hospitality trends (other).

Fig. 9 shows the expected short- and long-term trends for hospitality industry respondents. The pattern of responses was similar to those of the academic respondents. The most important trend for hospitality industry respondents is supply and demand/revenue in both the short- and long-term. Technology is similarly important, ranking third in the short-term and second in the long-term. Unlike academic respondents, however, while environmental/sustainability rises significantly over the long-term, it did not reach the top five trends (rising to number seven). Additionally, branding rises significantly in importance over the longer term, becoming the tenth most mentioned long-term trend; by contrast, only 4.3% of academics mentioned branding, making it the twenty-third most mentioned long-term trend.

Fig. 10 shows the expected short- and long-term trends for respondents in the other category (primarily industry supplier) respondents. After examining both the academic and hospitality industry data, it is evident that respondents in this group tend to see trends in the industry differently. For example, technology never rises to the top three trends in either the short- or long-term. Moreover, no trends showed statistically significant increases in importance over the longer term, whereas numerous trends showed significant declines from the short to the long-term. It is possible that these differences are in part, impacted by the diverse nature of respondents’ involvement with and stakeholder position associated with the hospitality industry (e.g., supplier, consultant).

Because one aim of this investigation is to gauge the differences in perspectives between academics and hospitality industry practitioners, Fig. 11 , Fig. 12 provide direct comparisons between expected hospitality trends for these two groups. Examining both the short-term trends ( Fig. 11 ) and long-term trends ( Fig. 12 ) reveals that academics are much more likely to believe that technology related trends are important; this occurs despite technology being a top three trend for both academics and hospitality practitioners. Similarly, academic respondents are much more likely to believe that environmental/sustainability issues represent an important trend; in this case, however, this represents a large difference in the relative perception of this issue as an important trend by the two groups. Environmental/sustainability issues are the ninth most mentioned short-term trend for academics whereas they are the eighteenth most mentioned trend for hospitality industry practitioners. While the perception of this issue becomes significantly more important in the long-term for both groups, it is much more frequently mentioned by academics. Specifically, it is the third most mentioned long-term trend for academics, and the seventh most mentioned trend for hospitality industry practitioners. Another often mentioned trend where academics and practitioners differed significantly is food and beverage in the short-term. In terms of most mentioned short-term trends, the issue is similar for both academics and practitioners (seventh vs. tenth respectively). But in terms of percentage of respondents, almost twice as many academic respondents mentioned the issue compared to hospitality industry practitioners (28.4% vs. 14.3% respectively).

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Expected hospitality trends current to 3 years (academic vs practitioner).

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Expected hospitality trends 4 to 10 years (academic vs practitioner).

Additionally, academic researchers were more likely to mention innovation as a short-term trend (11.9%) while only 3.0% of hospitality industry practitioners did. By contrast, 13.6% of hospitality industry practitioners mentioned cost control as a short-term industry trend, while only 4.5% of academic respondents mentioned this issue as a priority.

6. Conclusions

Taken together, the results from studies 1, 2, and 3 provide important insights for both academic researchers and practitioners in the hospitality industry. Perhaps the most obvious and expected finding is that COVID-19 has pushed safety, and disease prevention issues to the forefront in the short-term. Moreover, although the importance of these issues appears to decrease over the longer term, given the significant and yet-to-be discovered implications of the current pandemic, we expect continued attention will be given to sanitation, cleanliness, and related issues.

However, our findings also suggest that future research should continue to focus on the topics that were important prior to the COVID-19 pandemic. First, and perhaps reinforced by the pandemic, technology-related issues remain at or near the top for both academics and practitioners in both the short- and long-term. Interestingly, despite technology being much more widely discussed in hospitality trade publications than in the hospitality academic literature prior to the pandemic, academic respondents were significantly more likely to mention technology as an important short- and long-term issue than were hospitality practitioner respondents, making it the most mentioned trend for both time frames. Why trade journals focus more on technology yet academics mention technology more is not possible to determine from this study (particularly given the structured formats and editorial calendars of trade publications), but it does point to a general alignment on the importance of technology between academics and practitioners.

Our review of the recently published hospitality research indicates several opportunities to extend the current body of knowledge about the roles and relevance of technology. For example, several studies have demonstrated positive effects associated with interactive- (e.g., Morosan & DeFranco, 2019 ) and AI-based technologies (e.g., Pillai & Sivathanu, 2020 ) that have been introduced to enhance or improve the consumer experience. These findings point to the need to consider the relative and/or differential influence of emerging technologies for customer satisfaction, loyalty, engagement, and related outcomes. Moreover, Cho, Bonn, Susskind, and Giunipero’s (2018) study on the supplier relationships in the independent restaurant segment demonstrated that information technology may be an important moderator of the relationship between a restaurant’s supplier dependence and market responsiveness. The results from this study suggests that further consideration is needed to examine the multi-level influences associated with technology (e.g. individual/customer versus unit/restaurant), as well as the extent to which technology may be an antecedent, mediator, and/or moderator within technology-embedded frameworks.

Another topic in which hospitality academics and practitioners agreed was the importance of supply, demand, and revenue issues for both the short- and long-term. Interestingly, while the academic literature provides some coverage of these topics (typically under disciplines related to finance/economics/law/accounting and operations management ), the total number of studies in this area was relatively small given its recognized importance by both academics and practitioners. Similarly, the trade literature devoted little space to supply and demand issues (see Table 3 ). However, given the significant economic impact of the COVID-19 pandemic, the need for additional research into issues related to supply, demand, and revenue optimization, at least for the foreseeable future, appears well-justified. For example, studies in this domain have examined the use and applicability of predictive forecasting (e.g., Arbelo, Arbelo-Pérez, & Pérez-Gómez, 2018 ) and revenue management practices (e.g., Noone, Enz, & Canina, 2019 ) within and across industry segments. In addition, studies have demonstrated support for a wide array of individual (e.g., gender; Choi, Joe, & Mattila, 2018 ) and contextual (e.g., rate conditions; Arenoe & van der Rest, 2020 ) factors that may influence both individual- (e.g., consumer price evaluations) and aggregate-level outcomes (e.g., hotel pricing strategies). Thus, and similar to research on technology, we encourage future studies to examine the relative importance of key demand characteristics (e.g., customers’ willingness to pay), as well as explore the relevance of contingencies that may influence the efficacy and utility of demand, supply, and revenue management practices (e.g., distribution channel management).

Another noteworthy finding was the perceived relevance of environmental/sustainability. This issue is widely considered to be important across all industries ( unglobalcompact.org 2020 ), which is consistent with our finding that 41.8% of academic researchers mentioned environmental/sustainability issues as important over the longer term (making it the third most mentioned trend). However, our findings also indicated that this topic has received comparably much lower attention in the academic literature (i.e., 3.7% of all published articles), which is reflected by the dispersed treatment of this topic across multiple disciplines and stakeholder groups (e.g., strategic management, operations management, consumer behavior, etc.) By contrast, 6.4% of trade industry articles covered sustainability issues pre-pandemic. Yet while 19.5% of hospitality practitioners mentioned this issue as an important longer-term trend, it falls to seventh place behind financial and operational issues. Based on these findings, it appears there is a need for multi- and cross-disciplinary studies to extend our understanding about the roles and relevance of environmental and sustainability issues, especially policies, programs, and systems that can be linked to business outcomes that resonate with priorities expressed by industry practitioners (e.g. demand, supply, and revenue).

One noteworthy point of divergence between academics and practitioners is the perceived importance of trends and priorities associated with branding. While branding topics have been widely addressed in both the academic and trade literatures, this topic was seldom mentioned by academic respondents as a short- or longer-term priority. In contrast, 16.9% of hospitality industry practitioners mentioned branding as an important long-term trend. This difference may reflect the general tendency of internal stakeholders (i.e. industry practitioners) to focus more on immediate and tangible concerns versus external stakeholders (i.e., industry-focused academics) who may focus more on more longer-term and broader priorities ( Khan, 2019 , King et al., 2011 , Vong, 2017 , Wenzel et al., 2020 ). We see similar divergence—with likely similar causes—with several other less mentioned trends, such as innovation, differentiation, and cost control.

These findings point to additional opportunities for hospitality academic researchers to address gaps in the literature on topics believed to be important by both academia and practitioners. Moreover, the findings reinforce the need for academic researchers to carefully consider and integrate managerial relevance with academic rigor to their investigations. In this way, academic researchers can better assist the hospitality industry—which has suffered greatly from the pandemic—to recover more quickly and thrive in the long term.

CRediT authorship contribution statement

Lerzan Aksoy: Data curation, Conceptualization, Supervision, Writing – original draft, Writing – review & editing. Sunmee Choi: Methodology, Formal analysis, Data curation, Conceptualization, Writing – review & editing, Writing – original draft. Tarik Dogru: Conceptualization, Data curation, Formal analysis, Methodology, Visualization, Writing – original draft, Writing – review & editing. Timothy Keiningham: Writing – review & editing, Writing – original draft, Visualization, Methodology, Formal analysis, Data curation, Conceptualization. Melanie Lorenz: Conceptualization, Data curation, Formal analysis, Methodology, Validation, Writing – original draft, Writing – review & editing. Dan Rubin: Methodology, Formal analysis, Data curation, Conceptualization, Writing – review & editing, Writing – original draft, Visualization, Validation, Software. J. Bruce Tracey: .

Declaration of Competing Interest

The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.

Biographies

Lerzan Aksoy's research interests are in service research, including customer satisfaction, employee satisfaction, innovation and social innovation, its relationship to loyalty, firm performance and societal wellbeing. A prolific writer, Professor Aksoy has co-authored or edited five books. Her most recent book, The Wallet Allocation Rule, is a New York Times and USA Today bestseller. Professor Aksoy's research has received more than a dozen prestigious scientific awards, including the Marketing Science Institute/H. Paul Root Award from the Journal of Marketing, Citations of Excellence “Top 50” Award and Robert Johnston Outstanding Paper Award (3 times) from the Journal of Service Management. Her articles have been published in top tier journals such as the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Academy of Marketing Science, Journal of Interactive Marketing, Harvard Business Review, MIT Sloan Management Review, Journal of Service Research and Journal of Service Management. She is associate editor for the Journal of Service Research and was selected “Best Reviewer of the Year” among the editorial review board members of both the Journal of Service Research and Journal of Service Management. Dr. Aksoy served as co-chair of AMA SERVSIG (American Marketing Association - Service Special Interest Group) and worked with Filene Research Institute doing research with credit unions. She currently serves on the Board of Trustees of Marketing Edge, is a member of the Academic Council of the AMA and serves as the academic partner for the American Innovation Index. She has also been featured in media including CNN, CNBC and publications such as The Wall Street Journal, BrandWeek and Harvard Business Online. Professor Aksoy is a keynote speaker at academic and industry conferences. She has provided executive training and consulting to credit unions and companies including Sony, Ford, Pfizer, Nielsen and L'Oreal.

Sunmee Choi is Dean of College of Business and Management at VinUniversity in Hanoi, Vietnam, while taking a three-year leave of absence from School of Business at Yonsei University in Seoul, Korea. The areas of her research interest include service operations management, revenue management, demand-forecasting methods, distribution channel management, and customer experience management. Her work has been published in journals such as Journal of Business Research, Journal of Service Management, Cornell Hospitality Quarterly, Journal of Hospitality and Tourism Research, International Journal of Hospitality Management, Journal of Marketing Theory and Practice, Journal of Revenue and Pricing Management, and Journal of Hospitality and Tourism Marketing. Sunmee received her M.S. and Ph.D. from the School of Hotel Administration at Cornell University.

Tarik Dogru earned his doctorate in hospitality management from the University of South Carolina and MBA from Zonguldak Karaelmas University, Turkey. Prior to joining the faculty of the FSU Dedman College of Hospitality, Dr. Dogru served as an assistant professor at Boston University (2016-18), an adjunct faculty member at the University of South Carolina (2013-16), and a research assistant at Ahi Evran University, Turkey (2009-12). He has taught a variety of courses in business and hospitality schools at undergraduate and graduate levels. The range of Dr. Dogru’s research interests spans topics in hospitality finance, corporate finance, behavioral finance, real estate investment, hotel investments, sharing economy, tourism economics, climate change, and block chain technology. Dr. Dogru is a highly productive researcher who publishes in many prestigious hospitality and tourism journals — Tourism Management, Annals of Tourism Research, Journal of Travel Research, International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management, Cornell Hospitality Quarterly, Tourism Analysis, International Journal of Tourism Research, and Journal of Hospitality and Tourism Insights. He serves on the editorial board of Tourism Economics and Tourism Analysis and as a reviewer for several academic journals.

Timothy Keiningham, is the J. Donald Kennedy Endowed Chair in E-Commerce. He received the American Marketing Association’s Christopher Lovelock Career Contributions to the Services Discipline Award for teaching, research, and service that has had the greatest long-term impact on the development of the services discipline. This is the highest award presented in the field of service marketing. Dr. Keiningham was named one of the Top 50 Undergraduate Business Professors by Poets & Quants. He is author of the NY Times bestseller The Wallet Allocation Rule and author/editor of eight other books on customer loyalty. His research has been accepted in top-tier journals in marketing (e.g., Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of the Academy of Marketing Science), strategy (e.g., Harvard Business Review and MIT Sloan Management Review) and service management (e.g., Journal of Service Research, and Journal of Service Management). His research has received several awards. Dr. Keiningham’s work aims to bridge the gap between leading scientific research and management best practices. To advance management practice and inform his scientific research, he serves as chief strategy and client officer at Rockbridge Associates. Prior to joining Rockbridge, he worked for seventeen years in senior officer positions at Ipsos (the world’s 3rd largest market research firm); the last seven years he served as Global Chief Strategy Officer and EVP at Ipsos Loyalty. Dr. Keiningham received a BA from Kentucky Wesleyan College, an MBA from Vanderbilt University, and a PhD from Staffordshire University (UK).

Melanie Lorenz is an experienced Assistant Professor. A native of Germany, she has worked in banking and consulting. She then decided to become an academic, and earned her PhD in Marketing from the University of Alabama in 2016. She has been an Assistant Professor at the University of Toledo. Her focus is in International Business and Marketing; her research has been published in the Journal of World Business, International Marketing Review, and Academy of Management Learning and Education, among others.

Dan Rubin is assistant professor of marketing at St. John’s University, Peter J. Tobin School of Business. His research focusing on consumer behavior has been published in top-tier journals including the Journal of Consumer Psychology, Journal of Business Research, and Journal of Consumer Marketing. Dr. Rubin received his PhD from Baruch College.

J. Bruce Tracey is the Kenneth and Marjorie Blanchard Professor of Human Resource Management at Cornell University's Nolan School of Hotel Administration, where he has taught courses in human resources and organizational management for undergraduate, graduate, and professional audiences throughout North America, Europe, the Middle East, Africa, and Asia. Professor Tracey's research considers a wide range of topics that examine the effectiveness of HR policies, practices, and systems. His work has been published in diverse outlets such as the Journal of Applied Psychology, Journal of Management, University of Pennsylvania Journal of Labor and Employment Law, and the Cornell Hospitality Quarterly, where he is currently serving in his second term as Editor. Sponsors for Professor Tracey's research and consulting include Four Seasons Hotels and Resorts, Hilton Worldwide, and Marriott International, and he has been cited in the New York Times, Bloomberg, Forbes, USA Today, Fast Company, among other popular press outlets.

☆ Author order is alphabetical. All authors contributed equally.

1 While we initially considered asking respondents to rank-order pre-defined categories and trends based on our academic and practitioner literature review, we decided that the results would not have been able to reflect the unprecedented turbulence in the industry that COVID-19 has created. Thus, open ended questions, while more difficult to code, will provide more in-depth insights.

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Entrepreneurial leadership and green innovative work behavior: the role of green soft and hard talent management with a dual theoretical lens.

1. Introduction

2. literature review and hypotheses development, 2.1. entrepreneurial leadership and green innovative work behavior, 2.2. green talent management as a mediator.

Click here to enlarge figure

3. Materials and Methods

3.1. measurement scales, 3.2. data analysis technique, 4.1. common method bias, 4.2. measurement model assessment.

Variables	Items	Loadings	CR	AVE	VIF
Green innovative work behavior	I search out new environmentally related technologies, processes, techniques and/or product ideas.	0.827	0.929	0.687	2.539
	I generate green creative ideas.	0.851			2.679
	I promote and champion green ideas with others.	0.822			2.465
	I Investigate and secure the funds needed to implement new green ideas.	0.808			2.373
	I develop adequate plans and schedules for the implementation of new green ideas.	0.819			2.581
	I am environmentally innovative.	0.843			2.519
Entrepreneurial leadership	My supervisor often comes up with radical improvement ideas for the products/services we are selling.	0.837	0.940	0.661	2.702
	My supervisor often comes up with ideas of completely new products/services that we could sell.	0.805			2.804
	My supervisor takes risks.	0.809			2.426
	My supervisor has creative solutions to problems.	0.773			2.027
	My supervisor demonstrates passion for his/her work.	0.816			2.893
	My supervisor has a vision of the future of our business.	0.822			2.774
	My supervisor challenges and pushes me to act in a more innovative way.	0.813			2.937
	My supervisor wants me to challenge the current ways we do business.	0.829			2.916
Green hard talent management	My organization offers a stringent performance appraisal system to drive green initiatives.	0.818	0.917	0.612	2.375
	Environmental sustainability initiatives in my organization are driven by a high level of bureaucracy.	0.757			1.881
	My organization offers more support towards the achievement of green results than it offers to support my well-being.	0.800			2.157
	Green initiatives are not driven by already established and prescribed strict rules.	0.775			1.907
	Organizational support for developing team members is mainly geared towards increased task efficiency and productivity in green initiatives.	0.795			2.037
	My organization offers a high level of task flexibility, autonomy, effective and efficient communication when carrying out green initiatives.	0.768			1.899
	Personal development in my organisation is driven by green related results I achieve.	0.762			1.864
Green soft talent management	My organization cares about my well-being and offers considerable support for my welfare when executing green centered initiatives.	0.854	0.936	0.678	2.885
	My organization offers green training, workshop opportunities, coaching and courses that advance my knowledge on how to foster environmental sustainability.	0.795			2.210
	My organization offers me a considerable degree of autonomy when carrying out green related tasks.	0.843			2.614
	My organization offers me job rotation opportunities associated with environmental sustainability.	0.848			2.885
	My organization is very supportive of green related activities that can help me plan my future development.	0.830			2.464
	My organization offers me challenging assignments that are grounded in environmental sustainability.	0.805			2.299
	In my organization, green tasks are driven with several opportunities that allow me to express myself and share my opinions on green related matters.	0.787			1.980

Variables	EL	GHTM	GIWB
Entrepreneurial leadership
Green hard talent management	0.786
Green innovative work behavior	0.840	0.781
Green soft talent management	0.787	0.736	0.798

4.3. Structural Model Assessment

Mediation analysis, 4.4. explanatory and predictive power of a model, 5. discussion, 5.1. theoretical implications, 5.2. managerial implications, 5.3. limitations and future research directions, author contributions, institutional review board statement, informed consent statement, data availability statement, conflicts of interest.

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Description	Frequency	Percentage
Gender
Male	227	62.02
Female	139	37.98
Age (years)
Less than 30	51	13.93
31–35	133	36.34
36–40	75	20.49
41–45	69	18.85
Above 45	38	10.38
Education
Undergraduate	47	12.84
Graduate	209	57.10
Postgraduate	87	23.77
Others	23	6.28
Job position
Upper management	137	37.43
Middle management	161	43.99
Lower management	68	18.58
Job experience (years)
Less than 2	33	9.01
2–5	119	32.51
6–8	137	37.43
9–12	34	9.29
13–15	37	10.11
Above 15	06	1.64

Hypotheses	Relationships	Beta	SD	t-Values	CI LL/UL	Decision
H1:	EL -> GIWB	0.400	0.063	6.322	0.268/0.515	Supported
H2:	GSTM -> GIWB	0.289	0.050	5.794	0.192/0.388	Supported
H3:	GHTM -> GIWB	−0.225	0.042	5.316	−0.309/−0.143	Supported
H4:	EL -> GSTM	0.729	0.033	22.420	0.651/0.782	Supported
H5:	EL -> GHTM	−0.717	0.036	19.857	−0.778/−0.634	Supported

Total Effect (EL -> GIWB)			Direct Effect (EL -> GIWB)			Indirect Effects of EL on GIWB
Beta	t-Value	p-Value	Beta	t-Value	p-Value	Hypothesis	Beta	SD	t-Value	p-Value	CI LL/UL
0.772	22.787	0.000	0.400	6.322	0.000	H6: EL -> GSTM -> GIWB	0.211	0.038	5.500	0.000	[0.141/0.290]
						H7: EL -> GHTM -> GIWB	0.161	0.032	4.996	0.000	[0.102/0.229]
Constructs		R	Q	Predictive power
GSTM		0.531	0.526	Large
GHTM		0.515	0.509	Large
GIWB		0.679	0.591	Large

MV	PLS_SEM (RMSE)	LM (RMSE)	PLS-LM (RMSE)	Q²_Predict
GIWB1	0.549	0.557	0.008	0.402
GIWB2	0.545	0.545	0.000	0.433
GIWB3	0.567	0.570	0.003	0.388
GIWB4	0.552	0.558	0.006	0.394
GIWB5	0.545	0.548	0.003	0.388
GIWB6	0.559	0.565	0.006	0.416
GSTM1	0.588	0.598	0.010	0.378
GSTM2	0.645	0.654	0.009	0.313
GSTM3	0.620	0.631	0.011	0.393
GSTM4	0.649	0.657	0.008	0.343
GSTM5	0.650	0.661	0.111	0.368
GSTM6	0.642	0.650	0.008	0.293
GSTM7	0.640	0.649	0.009	0.383
GHTM1	0.700	0.712	0.012	0.320
GHTM2	0.738	0.737	−0.001	0.247
GHTM3	0.728	0.740	0.012	0.341
GHTM4	0.662	0.669	0.007	0.317
GHTM5	0.679	0.684	0.005	0.334
GHTM6	0.701	0.698	−0.003	0.304
GHTM7	0.703	0.714	0.011	0.302

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Yan, L.; Ahmed, Z.; Khosa, M.; Fahmi Omar Faqera, A.; Kayode Ibikunle, A.; Rashid Khan, A. Entrepreneurial Leadership and Green Innovative Work Behavior: The Role of Green Soft and Hard Talent Management with a Dual Theoretical Lens. Sustainability 2024 , 16 , 8136. https://doi.org/10.3390/su16188136

Yan L, Ahmed Z, Khosa M, Fahmi Omar Faqera A, Kayode Ibikunle A, Rashid Khan A. Entrepreneurial Leadership and Green Innovative Work Behavior: The Role of Green Soft and Hard Talent Management with a Dual Theoretical Lens. Sustainability . 2024; 16(18):8136. https://doi.org/10.3390/su16188136

Yan, Li, Zeeshan Ahmed, Mishal Khosa, Abdulaziz Fahmi Omar Faqera, Afeez Kayode Ibikunle, and Ayesha Rashid Khan. 2024. "Entrepreneurial Leadership and Green Innovative Work Behavior: The Role of Green Soft and Hard Talent Management with a Dual Theoretical Lens" Sustainability 16, no. 18: 8136. https://doi.org/10.3390/su16188136

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Guest Experience and Satisfaction

Online Reviews

Loyalty Programs

Hotel Ambiance

Guest Feedback

Luxury vs. Budget

Staff Interactions

Room Cleanliness

Amenities Impact

Boutique Hotels

Service Quality and Management

Staff Training

Service Recovery

Sector Comparison

Technology Integration

Employee Satisfaction

Feedback Utilization

Dining Metrics

Loyalty Impact

Mystery Guests

Technology and Innovation

Mobile Apps

Smart Rooms

Virtual Reality

IoT in Hotels

Digital Check-in

Blockchain Technology

Wearable Tech

Sustainability and Environmental Management

Waste Reduction

Energy Efficiency

Guest Attitudes

Plastic Reduction