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Yellow Pages for business: Is a Yellow Page listing worth it in 2023?

By Brock Andony | Apr 26, 2023 | Marketing | 13 min read

The once flourishing Yellow Pages business was one of the many victims of the onslaught dealt at the hands of the digital revolution. These legacy directories were unprepared for the speed and force by which the digital economy was to take the reins in advertising, marketing, and most other industries.

Learn which listing sites make sense for a business to invest time to claim. DOWNLOAD the Top 100 Online Business Directories for free today.

But, it’s not all doom and gloom for Yellow Pages for business and other similar directories. Mergers and consolidations have run rampant across the Western world, but the reality is that these are only temporary fixes. Clients and revenues are in decline. Transformation is a necessity.

The directories that will still be standing in a decade will be those that have become full-service digital marketing and advertising providers.

Table of Contents

What are the yellow pages, yellow pages business: a rich history.

• Underestimating the long run
• The dot.com confusion
• The experience equation
• Launching sub-brands or rebranding initiatives
• Offering digital marketing solutions
• Leveraging Automation to Lean-Up
• Proving Performance
• Offering services to get stickier
• Benefits of Yellow Page advertising

Drawbacks of Yellow Page advertising

Final thoughts on the online yellow pages directory.

The Yellow Pages is a comprehensive business directory that facilitates the discovery of businesses by users searching for local stores, service providers, and more. All kinds of local businesses can create a listing. However, it’s most commonly used to find businesses like medical and dental clinics, restaurants, grocery stores, local home services providers, auto repair shops, and other brick-and-mortar, consumer-facing establishments or local service businesses.

Today, the Yellow Pages is primarily an online platform. The online Yellow Pages directory serves multiple purposes, including providing users with information about known businesses, identifying comparable local enterprises within a given category (for example, helping users find local sushi restaurants ), and providing companies with an advertising platform.

For many, the Yellow Pages may be more familiar as a physical directory—a hefty book—that used to be automatically delivered to all households annually. As the internet era dawned, the Yellow Pages adapted and transitioned to a digital platform.

So do they still make the Yellow Pages book? Yes, it’s worth noting that the physical Yellow Pages does still exist. Rather than being automatically sent to households, people can opt-in to receive it. Needless to say, this means the distribution is quite small and limited to older people who are more accustomed to using a physical directory.

The first official Yellow Pages directory dates all the way back to 1886. This was a print directory that listed the telephone numbers of residents and businesses. From 1886 until the phased end of most print product earlier this year, “phonebooks” like these were distributed for free to residents around the world. Revenue was generated through sales of advertising slots in the phonebook.

For a generation before the internet, the phonebook was a right of passage and a means of surviving the day-to-day. If your kid flushed another toy down the toilet and you didn’t know a plumber, then you better bet that you were turning to your phonebook.

The most recent piece of directory history was the advent of the “IYP”. This is essentially the name attached to all online business directories ; or vertical-specific directories. These directories are many and can be consumer or business-facing.

Some names you might recognize include Yelp, Better Business Bureau, Foursquare, Angi, and many more. Traditional Yellow Page companies have also morphed into digital directories, with the Yellow Pages directory ranking as one of the top ten listing sources in the world, alongside many of the names mentioned above.

The industry has evolved. The final Yellow Pages phone book was printed in 2019. Most remaining Yellow Page companies are in the process of becoming full-service digital marketing agencies, or else developing proprietary tech of their own to take to the local business market (ex. Thryv ).

Some Yellow Page companies are weathering the storm, but many were washed away by the tides of change. Here’s where it went wrong.

Yellow Page for business listing: Fatal errors

Make no mistake, many directories are struggling. The industry is running rampant with mergers and acquisitions, but this is only a short-term fix to the long-term reality; digital reform or death.

How did this happen?

1. Underestimating the long run

Many traditional directories, including the Yellow Pages directory, have faced challenges adapting to the digital era. While most businesses recognized the long-term importance of digital transformation, they often underestimated the short-term impact of technological shifts.

This phenomenon can be better understood through Amara's Law: We generally overestimate the effect of a technology in the short run and underestimate its impact in the long run.

For the Yellow Pages, there’s no denying that this oversight hindered their transition into the digital space. While they may have been aware of a digital future on the horizon and intended to adapt, they underestimated how rapidly the landscape would change. As a result, they struggled to keep up with the evolving demands of customers and the fast-paced digital environment, and more savvy competitors have taken over. Local listings are as important as ever, but Yellow Pages for business isn’t the first choice of most local enterprises.

2. The dot.com confusion

One of the most confusing parts of the dot.com boom was the lack of impact on the Yellow Pages for business. As the digital market began to flourish in the late 90s, Yellow Page for business advertising revenues also hit record highs. These were confusing signals for everyone.

The company actually achieved record share prices in 2006. But, do you know what else was happening around this period? LinkedIn launched in ‘03, Facebook in ‘04, YouTube in ‘05, Twitter in ‘06, and Google was approaching age 10. It would’ve been difficult for even the best analysts to predict the landslide that would ensue in the decade to come.

3. The experience equation

The strength of early digital alternatives compared to traditional tactics (like phonebooks) was not simply the fact that they were novel. The strength rested in the way that digitally transformed the user experience and the way consumers could interact with their advertising.

The core of digital solutions lies in the almost complete reduction of both user and customer toil. The digital evolution transformed expectations through automated behaviors, a service emphasis, and better performance reporting. Suddenly, advertisers could access valuable analytics in a way that simply wasn’t possible with a traditional Yellow Page business listing.

Yellow Pages, like many older directories, missed the memo in transforming their user experience as digital took the advertising economy by storm.

Yellow Pages tomorrow: Internet Yellow Pages

Yellow Page companies are well into their shift to digital, but there’s still work to be done. Customer loss (churn) and the lingering impacts of Yellow Pages’ reputation as a primarily physical directory are some of the greatest challenges facing the business as they embrace the future of local listings management and advertising.

Mobilization of resources to deploy digital strategies and combat churn will be a key determiner of success and survival for the decade ahead.

Here are the real strategies that are working today for internet Yellow Pages and other directories.

1. Launching sub-brands or rebranding initiatives

In most Western markets, the Yellow Pages brand is associated with the big yellow book that used to arrive on your doorstep back when dial-up internet was still a thing. The once powerful Yellow Page name now acts primarily as a consumer signal of an extinct traditional media outlet. As a result, many of the brands that are “thryving” today (pun intended), are those operating under new names or name extensions.

For example, DexYP (the American giant) recently rebranded its entire company under its proprietary small business software, Thryv. This is sure to be just the beginning of major rebrands to take place in the directory space.

Maybe a more contemporary-feeling, digital-only version of Yellow Pages for business could be the right move for the storied company.

2. Offering digital marketing solutions

Legacy Yellow Page clients came to the company for one simple reason: Yellow Page advertising. Yellow Pages used to be a near necessity in the marketing portfolio for most local businesses. But then, the inevitable happened: consumers increasingly took their product searches to the internet.

With that, social media, digital ads, search marketing , listing management , and the rest of the internet ecosystem gradually eroded the need for Yellow Page marketing. Clients’ needs have changed, and instead of allocating their budgets to Yellow Pages advertisement costs, they have shifted to PPC ads and other more current strategies.

There are a few problems worth noting for directories going digital. The main roadblocks to offering digital marketing solutions are:

• Developing proprietary solutions in-house is laborious and costly: Businesses like Yellow Pages face the need for specialized expertise, constant technological advancements, and increased competition.
• Competition is fierce in the digital marketing sector: With countless service providers and platforms offering cutting-edge tools and services, evolving to meet the local listing needs of businesses in 2023 means competing with established industry players who have extensive resources and expertise at their disposal.
• Vendor integrations are complex, expensive, and detract from brand value: using a range of clunky and costly integrations can cut into profit margins.

But, there are other options. Many directories and providers of advertising solutions are switching to working with white-label service providers like Vendasta as a means to skip the custom development process, while also maintaining brand recognition through the deployment of new technology.

By using a white label marketplace , it’s possible to quickly expand the solutions available to clients and become a one-stop shop for them. Local clients are looking for a marketing partner that can provide them with the most value in a single place. In fact, a recent Vendasta churn study proved that selling a small to medium-sized business (SMB) a single solution proved a retention rate of only 30% after two years. Selling that same SMB 4 products drove that retention rate up to 80%. Using digital marketplaces and white-label solutions makes scaling up and adding multiple solutions possible.

Companies like Yellow Pages Canada have realized this opportunity and are currently offering solutions to meet a breadth of business needs in the digital space.

3. Leveraging Automation to Lean-Up

Human capital is often the most costly capital of all. The trouble with adding new digital offerings is that you then have to learn how to sell them, create new marketing messages, develop fresh sales tactics, write new sales and email scripts, and more.

Directories that are succeeding are those that have adopted powerful sales and marketing platforms that can help them automate the sales process, so they can minimize toil and maximize sales efficiencies. For example, the Snapshot Report is an automated prospecting tool that helps companies perform a comprehensive needs assessment on any potential business in their market.

4. Proving Performance

Another major problem that often accompanies vendor integrations is the fragmentation that occurs when different products may not communicate effectively. Worse yet, when they can communicate, it might be through various login portals and gateways, creating a dissatisfactory user experience. This is a challenge, but can also be a major point of differentiation for directories that can synthesize their reporting into a comprehensive dashboard.

In fact, according to the Vendasta Churn Study , SMBs who receive regular proof of performance reports have a 38% increased retention rate compared to SMBs who do not.

5. Offering services to get stickier

You get the point by now: SaaS products are an entry requirement to the modern advertising ecosystem. However, not every marketing and advertising provider in your competitive landscape is providing clients with services and fulfillment to complement their product offerings.

They’re missing out because services are the glue that binds a B2B relationship. Simply engaging with your clients weekly can increase retention. If you can offer your clients all of the products they need and the services that can enable them to spend less time doing manual marketing work—then you’re going to be the partner that lasts.

Yellow Page advertising: Is it worth it in 2023?

Ultimately, whether or not Yellow Pages advertising is worth offering in 2023 depends on the audience and niche in which your clients operate. Even though Yellow Pages for business offers a range of solutions, including old-school print listings and digital marketing solutions, there’s no denying that the brand and its associated products aren’t at the top of the list in terms of familiar marketing platforms for today’s consumers.

Like anything, there are pros and cons to Yellow Page for business advertising. Understanding these can help you determine if it's worth adding them to your suite of advertising solutions.

Benefits of Yellow Page for business advertising

• Build local exposure: Yellow Page listings can be, like other local listings, an effective way for local businesses to get discovered by customers in their vicinity. Advertising for local businesses is all about targeting within a narrow geographic area, so anything that offers location-based targeting can be helpful. Whether users search directly on Yellow Pages or find listings through Google Search, a local presence is essential for getting discovered by target audiences.
• Boost SEO performance: Incorporating more local listings into your clients' marketing strategy can enhance their online visibility and improve search engine rankings. In local search, the number and quality of listings is a direct ranking factor. Yellow Page advertising can help listings on the platform get boosted, potentially contributing to improved SEO performance for your clients' businesses.
• Access to a unique audience: While it may not be possible to compete with the sheer vastness of audiences accessible through other advertising platforms like Google, Yellow Page advertising may get your clients in front of a unique audience pool. For example, businesses with a target audience of seniors may be well-suited to advertising with Yellow Pages.
• Budget allocation: As a provider of digital services, allocating your clients' budgets wisely is of the utmost importance. It will directly determine the ROI you can generate for them, which in turn will impact client retention. While Yellow Pages offer some advantages, alternative platforms like Facebook, Instagram, or Google may deliver a higher returns for most businesses.
• Association with a dated brand: The Yellow Pages brand is generally associated with a pre-digital era, potentially making it seem outdated. This perception may impact the effectiveness of advertising on the platform, as users might gravitate toward more contemporary alternatives.
• Free digital listings: Businesses can create a Yellow Page listing digitally for free, without the need to incur any Yellow Pages advertisement costs. For many companies, a basic listing may suffice, making it difficult to justify investing in further advertising on the platform. With a listing on the online Yellow Pages directory, businesses can still enjoy the local SEO-boosting benefits discussed above, while focusing their spending on platforms that will deliver better results for each advertising dollar.

The decision to invest in Yellow Page for business advertising in 2023 ultimately depends on your client's specific needs and target audience. Diversification is productive in many areas of digital marketing: having more active social media profiles is generally positive, as is having more local listings, for example. However, when it comes to advertising, the same principle doesn’t necessarily apply. You just might be able to deliver excellent advertising results by focusing on platforms with wider reach, like Meta’s Facebook and Instagram, Google, or even TikTok.

It’s not just the Yellow Page sector that’s in turmoil; digital disruption has left virtually no industry unharmed. Recent news showed that TV ad spending fell 4% in 2019, representing the greatest drop since the ‘09 recession.

It’s simple. Digital is no longer just an option. Media sales today require understanding and staying on top of digital developments, and largely moving away from traditional advertising.

The market has evolved and so must the Yellow Page for Business and directory spaces if they are to compete with more well-established digital advertising platforms.

This doesn’t mean directories don’t play an important role: they are essential to the success of local businesses, and many are finding creative ways to embrace the digital future and work advertising into their business models.

This is the future for directories. Will it be yours?

About the Author

Brock Andony

Brock is a Former Marketing Analyst at Vendasta with a passion for the more creative things in life. He also answers to Archie - for obvious reasons... And when he's not putting his fingers in paint, or saving Riverdale, he can usually be found asking Google one of the many more embarrassing "how to" questions.

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Top Marketing Research Articles Related to the Yellow Pages

View market research case study and technique articles related to the Yellow Pages. Quirks.com is the leading resource for marketing research.

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Article U S West finds that color in yellow pages does more than just capture a shopper's attention Robert Batemarco, Cynthia Schlegel, Jane Dennison-Bauer | May 1, 1999

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Claiming and Updating Your Practice on Yellowpages

Why it Matters to Be Claimed on Yellowpages

Before the internet (OMG!), the phonebook was the primary source when a consumer was looking for contact information on a doctor, lawyer, realtor or any number of other professions. Now, however, people turn to search engines like Google and Bing when they are in need of information.

In fact, Google, the world’s largest search engine, processes 40,000 search queries per second! Yellowpages, known online as YP, has also become a prominent player online, reaching over 11 million people each month. Nearly 20 percent of these YP users are in the 65 or older age range while 80 percent of Google’s searches are from 25-34 year olds.

If your practice’s YP listing comes up in a consumer search, but has incorrect contact information, your potential patient may move onto the next practice. Worse yet, your potential patient may associate a negative experience online with the care they receive, thus judging the entire practice and provider for bad information usually associated with telephone numbers, old addresses, etc.

Here is an example of an updated listing on YP:

• Updated pictures of the physician and the office location
• Correct address and phone number
• Web or social links
• Business information including office hours

For many local search engines, data from YP is used to populate information through their databases.  Local data and local search are extremely important aspects of the overall SEO for your practice.

According to a recent comScore study commissioned by YP, 77 percent of people who initiated a search on YP contacted a merchant after their search and 66 percent made a purchase of goods or services from a merchant after their search.

Put simply, local search is more likely to produce a positive purchase than general search. Don’t you want your practice to come up when searched and don’t you want the information that comes up to be correct? Thought so!

We put a lot of effort into keeping search databases clean for the practices we work with so that the correct information is available when prospective patients are looking for it online.  

For the sake of explaining the importance of keeping your information current on YP, we’ll walk you through a case study from a recent experience we had with a large orthopaedic practice.  

About the Practice in this Case Study

In order to give you a better idea of the size of this practice, let’s break down the numbers:

• 12 Specialties
• 6 Locations
• 1 Surgery Center

*1 office that has changed locations in the past five years *1 office that has been added in the past five years

The practice we used in this case study was a large orthopaedic practice in a competitive market.  Simple math would suggest that: 21 Doctors + 6 Locations = 27 Potential Profile Listings.  

However, when diving in to claim the individual profiles for this practice, we were presented with 84 different profiles on YP .  Wow.

To make matters worse, many of these 84 different profiles contained inaccurate information about the practice. By taking the time to properly claim each individual listing, we were able to correct the information as well as add pictures and web and social links.

Where Did These Incorrect Listings Come From?

YP offers businesses the opportunity to create their own listings for free. Customer service representatives from YP shared with us that many customers will create listings and then do nothing with them. Or, they create listings and do not know how to properly publish updates.

Large market research firms are the primary sources of data for search engines in the United States. However, websites like YP or Citysearch provide fresh content (free user-generated listings) to search engines regularly. If the information is incorrect in these databases or on YP, it is usually incorrect in an individual search result.  For example, when we search ‘orthopaedic’ in ‘Orlando, FL’ our practice came as the ninth search result, but with the incorrect phone number.

Unfortunately, most large market research firms charge you a monthly fee to keep your information current, while YP offers free listings.

The impact of 84 different profiles with varying information, as illustrated in our case study, is that depending on how a particular search is administered, potential patients may receive different and oftentimes, inaccurate information.  

How Do I Claim These Listings?

The first step is to visit AdSolutions.YP.com and sign up for your free account. Then, simply call the customer service phone number, 1-(800)-577-7126 , and they can assist you with claiming your listings.

For our case study, we spent several hours on the telephone with an extremely patient customer service representative. To help us navigate the process, this customer service representative manually researched the telephone number associated with each practice location and either verified or added the correct information.  

Subsequently, we tried this route with profiles associated with a different practice and received a different customer service representative. Our experience the second time took somewhat longer, but the process was still the same. Your results may vary.

After claiming your practice, the next step is to go through each of your listings carefully to verify that all of your information is correct. For our case study, it was necessary to look at each of the 84 profiles individually and:

• Verify addresses, telephone numbers, etc.
• Add physician photos
• Add photos of the practice and building
• Add links to the practice website, social accounts, etc.

Why So Many Profiles?

After we went through the process of claiming and updating information for our case study, we researched why they had so many profiles in the first place. For this particular practice, it was most likely a result of various changes within the practice over the years. Factors that may contribute to rogue profiles may include:

• Change of addresses, like when you move into a bigger building
• Addition or loss of providers
• Providers who practice at only one or two office locations and any changes within this type of scheduling

Things to Watch

As you go through your profile listings, do not be alarmed when you save information and it does not appear right away.  With our case study, we found that it can take up to 48 hours for certain information to appear publicly because there is an approval process that each profile undergoes. This is a good thing.

However, in the case of photos, there is no approval process and they will appear instantly.

In our case study, one area of particular concern identified during this process was the intermingling of information from two completely different processes. Be on the lookout for this.  

In our case, this meant that our telephone number was somehow listed under the name of a competing practice. This is not the first time this has happened.  Several years back we had a practice listed on Healthgrades but the telephone number was actually that of the hospital scheduling line. If you do not have your profiles properly claimed, you will lose valuable time trying to correct these type of errors.

Ensuring Correct Information

By claiming each profile listing for your practice, you will be able to login at any time to update important information. This comes in particularly handy when a physician sees something he/she wants changed.  

Remember, it is important to keep a listing of all of your login information across all of these different sites, so that you remember to update all of the sites and not just the ones where a physician or practice manager points out there may be an error or something that needs to be changed.  

The bottom line: if you pick up the phone, dial 5 for customer service, a friendly YP customer service representative will help you claim your free listings so you can update your information. After claiming the listings, be sure to regularly monitor your information.

Case Investigation Breakdown

By the numbers, here how it breaks down:

• 1 – (800) number
• 3 – transfers
• 2  – hours on the phone
• 21 – doctors
• 6 – locations
• 84 – YP listings
• 5 – hours updating information
• Having correct information, priceless.

5 Tips to Make Claiming on Yellowpages Simple

1. Do Your Research

Visit YP and search your practice and doctor names to see what comes up. Keep a spreadsheet of these listings and make notes of inaccuracies.

2. Be Prepared

Have your account created and practice information handy before calling YP’s customer service to make the process run smoother.

3. Be Patient

You may be transferred once or twice before you get to the right person who can help you claim your free listings.

4. Be Thorough

Make sure all of the listings you found in your search are claimed as well as any others the YP customer service rep finds through their phone number lookup.

5. Stay on Top of Your Information

© 2024 Insight Marketing Group | All Rights Reserved | Terms of Use

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Step 5 - Porter 5 Forces / Strategic Analysis of Industry Analysis The Yellow Pages Engagement

In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. Business environments are often complex and require holistic solutions. You should try to understand not only the organization but also the industry which the business operates in. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts.

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Another way of understanding the external environment of the firm in The Yellow Pages Engagement is to do a PESTEL - Political, Economic, Social, Technological, Environmental & Legal analysis of the environment the firm operates in. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. You can even identify the source of firm's competitive advantage based on PESTEL analysis and Organization's Core Competencies.

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• Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand. You have to recommend business unit level recommendations. The scope of the recommendations will be limited to the particular unit but you have to take care of the fact that your recommendations are don't directly contradict the company's overall strategy. For example you can recommend a low cost strategy but the company core competency is design differentiation.
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The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. Implementation framework differentiates good case study solutions from great case study solutions. If you able to provide a detailed implementation framework then you have successfully achieved the following objectives -

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Implementation framework helps in weeding out non actionable recommendations, resulting in awesome The Yellow Pages Engagement case study solution.

Step 9 - Take a Break

Once you finished the case study implementation framework. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops.

Step 10 - Critically Examine The Yellow Pages Engagement case study solution

After refreshing your mind, read your case study solution critically. When we are writing case study solution we often have details on our screen as well as in our head. This leads to either missing details or poor sentence structures. Once refreshed go through the case solution again - improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations. Be very slow with this process as rushing through it leads to missing key details. Once done it is time to hit the attach button.

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Yellow Pages® treehouse sculpture

Case study ., how do you figure out the structural capacity of a living redwood pine tree.

The Yellow Pages® marketing team were left with this dilemma during their “Treehouse” marketing campaign. Their fingers did some walking and ended up at the number for Holmes Solutions.

We get plenty of left-field calls for help, but this one still makes our Top 10.

The Yellow Pages® marketing team wanted to put a corporate events centre in a Redwood pine tree. They had the design – a striking pod-shaped treehouse. They had the tree – 40m tall and a 1.6m wide trunk. Now they needed to know if the tree was strong enough and safe to occupy. After a bit of head scratching, our team came up with a clever way to test the tree’s ability to support the load, and not fall down in a gale. They went to site and put the tree through its paces, pulling and tugging it sideways in a variety of ways. Mother Nature proved up to the task and the tree passed the tests with flying colours.

Although only ever planned as a temporary structure, people heading north of Auckland, New Zealand can still catch a glimpse of the treehouse as they approach the town of Warkworth.

For more information, have a look at Yellow Treehouse video .

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Case Study: Allstate Pest Control & Hygiene Services.

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Operating since 1986, Allstate Pest Control in Adelaide, SA has had a long partnership with Yellow Pages, listing in Yellow Pages from the beginning, and adding a range of digital products over the years, including Yellow Pages Online, SEM, SEO and Social Ads.

Business snapshot

To find out how one of our long standing customers is operating in the current economic climate, we talked to Chief Executive Officer, Vasili Tsoutouras about his business, how Yellow Pages has helped, and what his marketing plans are for the future.

Building a strong relationship.

Responding to a changing world in terms of marketing has been key to Allstate’s success, and Yellow Pages has played a big role in introducing digital products to the mix.

Asked about the performance of the Yellow Pages products, Vasili says, “Well, we track our results down to a cost per phone call and the value is most certainly there. Hence our strong relationship with our Yellow Pages rep, David Costi, and with Tony Nicosia before that.”

And how important is digital marketing to the business? “It’s a no brainer, right?” says Vasili. “Without it, what would you have?”

Adapting to COVID-19.

While the need for pest control never ends, Allstate has definitely felt some ripple effects from the lockdown: “It’s impacted everyone and everything. Within our business, we’ve had wins and losses. I think in the end it’s hard to see a future where we don’t feel some sort of impact.”

Allstate has largely used social media and their CRM software to communicate with customers throughout the lockdown and, with Yellow Pages’ help, have pivoted their social and SEM messaging to “meet the ‘new normal’ and in-demand services”.

As part of Allstate’s proactive response to COVID-19, they launched a new disinfection services campaign when the virus surfaced in March – the first business to launch the service in SA.

A corresponding page was added to Allstate’s website and the focus of both Yellow Pages SEM and Digital Display products was changed to ‘disinfection services’, to further drive enquiries as demand for the service grows.

Has the new approach been successful? “Yes,” says Vasili. “ And I wish we’d always been as active on social as we are now – it’s been a big winner!”

And looking to the future?

While Vasili acknowledges there are always bumps involved in introducing new products into a marketing strategy, he attributes much of Allstate’s success to his strong relationship with Yellow Pages.

“David and I are always talking,” he says. “Our plans are ever evolving.”

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Retraction Watch

Tracking retractions as a window into the scientific process

Journal retracts redundant case study of same patient from different authors

Cureus has retracted a 2024 case study after learning it had published a piece about the identical patient, by authors from the same institution, just months earlier.  

The paper, “Lipoma Growing on the Back for 26 Years: A Bizarre Case Report,” was published March 26 and retracted June 17. Three of the four authors are affiliated with Datta Meghe Institute of Higher Education and Research, in Wardha, India. The corresponding author, Samiksha V. Gupta , was a medical student at the institution but has since received his degree. 

The notice states: 

This article has been retracted by the Editor-in-Chief after it has been discovered that this case was already presented and published in Kher C, Chakole S (January 26, 2024) Giant Lipoma: A Case Report. Cureus 16(1): e53000. doi:10.7759/cureus.53000 .

“It was discovered” is doing a lot of work here. 

We asked Springer Nature, which now owns Cureus , how the editors of the journal managed to publish the case study twice, given the distinctive topic and the fact the authors came from the same institution – Datta Meghe Institute of Medical Sciences. 

Graham Parker-Finger, director of publishing and customer success for Cureus, told us:

We understand that the assistant surgeon on the case shared details with physicians who cared for the patient post-op without realizing that the attending physicians were going to publish this case. As a result, the case was submitted and published twice. Both papers went through the review process and the overlap was not identified at the time as the case was written up by two different groups and thus there was no text overlap/duplication flagged by ithenticate.  Additionally, although of the same subject, the photos are different. As soon as we became aware of the issue, we investigated, leading to the retraction of the later report.

In fact, the photos of the tumor, which are available online, are not so very different after all. The only apparent difference is that the colors are more vivid in the retracted image, which also is rotated 90 degrees counter-clockwise. (The caption on one of the images reads: “A swelling of 10 cm × 12 cm x 7 cm was present over the left scapula;” the other “depicts a giant lipoma over the right suprascapular region” – which clearly is incorrect.) The articles also show the tumors after removal, and again, they are obviously identical. 

We asked Parker-Finger if the episode has prompted any changes in process at the publication. He told us: 

The articles were submitted 12 weeks apart with different authors and, as they were written independently, did not contain textual similarities that would be picked up by ithenticate, so identifying the overlap was not possible. It may be worth noting that we receive more than a thousand submissions each week.

We asked Gupta about the duplicate submission, and why he and his colleagues chose Cureus as a home for the paper: 

I sincerely apologize for any confusion caused by the submission of the case. To clarify, I was not aware that my colleagues at Datta Meghe had already submitted the case for publication.  Regarding your question about why Cureus was chosen over other journals, our decision was based on several factors. Cureus was selected because we believed it offered a suitable platform for the dissemination of our research findings, aligning well with the scope and objectives of our work. I understand the importance of addressing this issue promptly.

We were, well, curious how Gupta’s group got the image for their paper. He said: 

I actually reached out to my senior for assistance, and he provided me with all the information and pictures related to that particular case.

Like Retraction Watch? You can make a  tax-deductible contribution to support our work , subscribe to our free  daily digest   or  paid weekly update ,  follow us  on Twitter , like us  on Facebook , or add us to your  RSS reader . If you find a retraction that’s  not in The Retraction Watch Database , you can  let us know here . For comments or feedback, email us at [email protected] .

Share this:

2 thoughts on “journal retracts redundant case study of same patient from different authors”.

Both groups broke publication rules (i.e., cheating), both papers should be retracted for this reason

Submission declaration: “I, the Corresponding Author, declare that this manuscript is original, has not been published before and is not currently being considered for publication elsewhere.”

Well, if the story which the authors tell is true (and it at least makes sense), the _manuscripts_ were original, having been written entirely independently. The science on the other hand was not for the second one.

That situation actually is quite common in fields where data are public (either immediately or after some delay) and can be analyzed by multiple groups at more or less the same time, each unaware that someone at the other end of the Earth is doing it as well.

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The Yellow Pages Engagement Case Study Solution

Posted by John Berg on Feb-16-2018

Introduction

The Yellow Pages Engagement Case Study is included in the Harvard Business Review Case Study. Therefore, it is necessary to touch HBR fundamentals before starting the The Yellow Pages Engagement case analysis. HBR will help you assess which piece of information is relevant. Harvard Business review will also help you solve your case. Thus, HBR fundamentals assist in easily comprehending the case study description and brainstorming the The Yellow Pages Engagement case analysis. Also, a major benefit of HBR is that it widens your approach. HBR also brings new ideas into the picture which would help you in your The Yellow Pages Engagement case analysis.

To write an effective Harvard Business Case Solution, a deep The Yellow Pages Engagement case analysis is essential. A proper analysis requires deep investigative reading. You should have a strong grasp of the concepts discussed and be able to identify the central problem in the given HBR case study. It is very important to read the HBR case study thoroughly as at times identifying the key problem becomes challenging. Thus by underlining every single detail which you think relevant, you will be quickly able to solve the HBR case study as is addressed in Harvard Business Case Solution.

Problem Identification

The first step in solving the HBR Case Study is to identify the problem. A problem can be regarded as a difference between the actual situation and the desired situation. This means that to identify a problem, you must know where it is intended to be. To do a The Yellow Pages Engagement case study analysis and a financial analysis, you need to have a clear understanding of where the problem currently is about the perceived problem.

For effective and efficient problem identification,

• A multi-source and multi-method approach should be adopted.
• The problem identified should be thoroughly reviewed and evaluated before continuing with the case study solution.
• The problem should be backed by sufficient evidence to make sure a wrong problem isn't being worked upon.

Problem identification, if done well, will form a strong foundation for your The Yellow Pages Engagement Case Study. Effective problem identification is clear, objective, and specific. An ambiguous problem will result in vague solutions being discovered. It is also well-informed and timely. It should be noted that the right amount of time should be spent on this part. Spending too much time will leave lesser time for the rest of the process.

The Yellow Pages Engagement Case Analysis

Once you have completed the first step which was problem identification, you move on to developing a case study answers. This is the second step which will include evaluation and analysis of the given company. For this step, tools like SWOT analysis, Porter's five forces analysis for The Yellow Pages Engagement, etc. can be used. Porter’s five forces analysis for The Yellow Pages Engagement analyses a company’s substitutes, buyer and supplier power, rivalry, etc.

To do an effective HBR case study analysis, you need to explore the following areas:

1. Company history:

The The Yellow Pages Engagement case study consists of the history of the company given at the start. Reading it thoroughly will provide you with an understanding of the company's aims and objectives. You will keep these in mind as any Harvard Business Case Solutions you provide will need to be aligned with these.

2. Company growth trends:

This will help you obtain an understanding of the company's current stage in the business cycle and will give you an idea of what the scope of the solution should be.

3. Company culture:

Work culture in a company tells a lot about the workforce itself. You can understand this by going through the instances involving employees that the HBR case study provides. This will be helpful in understanding if the proposed case study solution will be accepted by the workforce and whether it will consist of the prevailing culture in the company.

The Yellow Pages Engagement Financial Analysis

The third step of solving the The Yellow Pages Engagement Case Study is The Yellow Pages Engagement Financial Analysis. You can go about it in a similar way as is done for a finance and accounting case study. For solving any The Yellow Pages Engagement case, Financial Analysis is of extreme importance. You should place extra focus on conducting The Yellow Pages Engagement financial analysis as it is an integral part of the The Yellow Pages Engagement Case Study Solution. It will help you evaluate the position of The Yellow Pages Engagement regarding stability, profitability and liquidity accurately. On the basis of this, you will be able to recommend an appropriate plan of action. To conduct a The Yellow Pages Engagement financial analysis in excel,

• Past year financial statements need to be extracted.
• Liquidity and profitability ratios to be calculated from the current financial statements.
• Ratios are compared with the past year The Yellow Pages Engagement calculations
• Company’s financial position is evaluated.

Another way how you can do the The Yellow Pages Engagement financial analysis is through financial modelling. Financial Analysis through financial modelling is done by:

• Using the current financial statement to produce forecasted financial statements.
• A set of assumptions are made to grow revenue and expenses.
• Value of the company is derived.

Financial Analysis is critical in many aspects:

• Decision Making and Strategy Devising to achieve targeted goals- to determine the future course of action.
• Getting credit from suppliers depending on the leverage position- creditors will be confident to supply on credit if less company debt.
• Influence on Investment Decisions- buying and selling of stock by investors.

Thus, it is a snapshot of the company and helps analysts assess whether the company's performance has improved or deteriorated. It also gives an insight about its expected performance in future- whether it will be going concern or not. The Yellow Pages Engagement Financial analysis can, therefore, give you a broader image of the company.

The Yellow Pages Engagement NPV

The Yellow Pages Engagement's calculations of ratios only are not sufficient to gauge the company performance for investment decisions. Instead, investment appraisal methods should also be considered. The Yellow Pages Engagement NPV calculation is a very important one as NPV helps determine whether the investment will lead to a positive value or a negative value. It is the best tool for decision making.

There are many benefits of using NPV:

• It takes into account the future value of money, thereby giving reliable results.
• It considers the cost of capital in its calculations.
• It gives the return in dollar terms simplifying decision making.

The formula that you will use to calculate The Yellow Pages Engagement NPV will be as follows:

Present Value of Future Cash Flows minus Initial Investment

Present Value of Future cash flows will be calculated as follows:

PV of CF= CF1/(1+r)^1 + CF2/(1+r)^2 + CF3/(1+r)^3 + …CFn/(1+r)^n

where CF = cash flows r = cost of capital n = total number of years.

Cash flows can be uniform or multiple. You can discount them by The Yellow Pages Engagement WACC as the discount rate to arrive at the present value figure. You can then use the resulting figure to make your investment decision. The decision criteria would be as follows:

• If Present Value of Cash Flows is greater than Initial Investment, you can accept the project.
• If Present Value of Cash Flows is less than Initial Investment, you can reject the project.

Thus, calculation of The Yellow Pages Engagement NPV will give you an insight into the value generated if you invest in The Yellow Pages Engagement. It is a very reliable tool to assess the feasibility of an investment as it helps determine whether the cash flows generated will help yield a positive return or not.

However, it would be better if you take various aspects under consideration. Thus, apart from The Yellow Pages Engagement’s NPV, you should also consider other capital budgeting techniques like The Yellow Pages Engagement’s IRR to evaluate and fine-tune your investment decisions.

The Yellow Pages Engagement DCF

Once you are done with calculating the The Yellow Pages Engagement NPV for your finance and accounting case study, you can proceed to the next step, which involves calculating the The Yellow Pages Engagement DCF. Discounted cash flow (DCF) is a The Yellow Pages Engagement valuation method used to estimate the value of an investment based on its future cash flows. For a better presentation of your finance case solution, it is recommended to use The Yellow Pages Engagement excel for the DCF analysis.

To calculate the The Yellow Pages Engagement DCF analysis, the following steps are required:

• Calculate the expected future cash inflows and outflows.
• Set-off inflows and outflows to obtain the net cash flows.
• Find the present value of expected future net cash flows using a discount rate, which is usually the weighted-average cost of capital (WACC).
• If the value calculated through The Yellow Pages Engagement DCF is higher than the current cost of the investment, the opportunity should be considered
• If the current cost of the investment is higher than the value calculated through DCF, the opportunity should be rejected

The Yellow Pages Engagement DCF can also be calculated using the following formula:

DCF= CF1/(1+r)^1 + CF2/(1+r)^2 + CF3/(1+r)^3 + …CFn/(1+r)^n

In the formula:

• CF= Cash flows
• R= discount rate (WACC)

The Yellow Pages Engagement WACC

When making different The Yellow Pages Engagement's calculations, The Yellow Pages Engagement WACC calculation is of great significance. WACC calculation is done by the capital composition of the company. The formula will be as follows:

Weighted Average Cost of Capital = % of Debt * Cost of Debt * (1- tax rate) + % of equity * Cost of Equity

You can compute the debt and equity percentage from the balance sheet figures. For the cost of equity, you can use the CAPM model. Cost of debt is usually given. However, if it isn't mentioned, you can calculate it through market weighted average debt. The Yellow Pages Engagement’s WACC will indicate the rate the company should earn to pay its capital suppliers. The Yellow Pages Engagement WACC can be analysed in two ways:

• From the company's perspective, it can be analysed as the cost to be paid to the capital providers also known as Cost of Capital
• From an investor' perspective, if the expected return on the investment exceeds The Yellow Pages Engagement WACC, the investor will go ahead with the investment as a positive value would be generated.

The Yellow Pages Engagement IRR

After calculating the The Yellow Pages Engagement WACC, it is necessary to calculate the The Yellow Pages Engagement IRR as well, as WACC alone does not say much about the company’s overall situation. The Yellow Pages Engagement IRR will add meaning to the finance solution that you are working on. The internal rate of return is a tool used in investment appraisal to calculate the profitability of prospective investments. IRR calculations are dependent on the same formula as The Yellow Pages Engagement NPV.

There are two ways to calculate the The Yellow Pages Engagement IRR.

• By using a The Yellow Pages Engagement Excel Spreadsheet: There are in-built formulae for calculating IRR.

IRR= R + [NPVa / (NPVa - NPVb) x (Rb - Ra)]

In this formula:

• Ra= lower discount rate chosen
• Rb= higher discount rate chosen
• NPVa= NPV at Ra
• NPVb= NPV at Rb

The Yellow Pages Engagement IRR impacts your finance case solution in the following ways:

• If IRR>WACC, accept the alternative
• If IRR<WACC, reject the alternative

The Yellow Pages Engagement Excel Spreadsheet

All your The Yellow Pages Engagement calculations should be done in a The Yellow Pages Engagement xls Spreadsheet. A The Yellow Pages Engagement excel spreadsheet is the best way to present your finance case solution. The The Yellow Pages Engagement Calculations should be presented in The Yellow Pages Engagement excel in such a way that the analysis and results can be distinguished to the viewers. The point of The Yellow Pages Engagement excel is to present large amounts of data in clear and consumable ways. Presenting your data is also going to make sure that you don't have misinterpretations of the data.

To make your The Yellow Pages Engagement calculations sheet more meaningful, you should:

• Think about the order of the The Yellow Pages Engagement xls worksheets in your finance case solution
• Use more The Yellow Pages Engagement xls worksheets and tables as will divide the data that you are looking at in sections.
• Choose clarity overlooks
• Keep your timeline consistent
• Organise the information flow
• Clarify your sources

The following tips and bits should be kept in mind while preparing your finance case solution in a The Yellow Pages Engagement xls spreadsheet:

• Avoid using fixed numbers in formulae
• Avoid hiding data
• Useless and meaningful colours, such as highlighting negative numbers in red
• Label column and rows
• Correct your alignment
• Keep formulae readable
• Strategically freeze header column and row

The Yellow Pages Engagement Ratio analysis

After you have your The Yellow Pages Engagement calculations in a The Yellow Pages Engagement xls spreadsheet, you can move on to the next step which is ratio analysis. Ratio analysis is an analysis of information in the form of figures contained in the financial statements of a company. It will help you evaluate various aspects of a company's operating and financial performance which can be done in The Yellow Pages Engagement Excel.

To conduct a ratio analysis that covers all financial aspects, divide the analysis as follows:

• Liquidity Ratios: Liquidity ratios gauge a company's ability to pay off its short-term debt. These include the current ratio, quick ratio, and working capital ratio.
• Solvency ratios: Solvency ratios match a company's debt levels with its assets, equity, and earnings. These include the debt-equity ratio, debt-assets ratio, and interest coverage ratio.
• Profitability Ratios: These show how effectively a company can generate profits through its operations. Profit margin, return on assets, return on equity, return on capital employed, and gross margin ratio is examples of profitability ratios.
• Efficiency ratios: Efficiency ratios analyse how efficiently a company uses its assets and liabilities to boost sales and increase profits.
• Coverage Ratios: These ratios measure a company's ability to make the interest payments and other obligations associated with its debts. Examples include times interest earned ratio and debt-service coverage ratio.
• Market Prospect Ratios: These include dividend yield, P/E ratio, earnings per share, and dividend payout ratio.

The Yellow Pages Engagement Valuation

The Yellow Pages Engagement Valuation is a very fundamental requirement if you want to work out your Harvard Business Case Solution. The Yellow Pages Engagement Valuation includes a critical analysis of the company's capital structure – the composition of debt and equity in it, and the fair value of its assets. Common approaches to The Yellow Pages Engagement valuation include

• DDM is an appropriate method if dividends are being paid to shareholders and the dividends paid are in line with the earnings of the company.
• FCFF is used when the company has a combination of debt and equity financing.
• FCFE, on the other hand, shows the cash flow available to equity holders only.

These three methods explained above are very commonly used to calculate the value of the firm. Investment decisions are undertaken by the value derived.

The Yellow Pages Engagement calculations for projected cash flows and growth rates are taken under consideration to come up with the value of firm and value of equity. These figures are used to determine the net worth of the business. Net worth is a very important concept when solving any finance and accounting case study as it gives a deep insight into the company's potential to perform in future.

Alternative Solutions

After doing your case study analysis, you move to the next step, which is identifying alternative solutions. These will be other possibilities of Harvard Business case solutions that you can choose from. For this, you must look at the The Yellow Pages Engagement case analysis in different ways and find a new perspective that you haven't thought of before.

Once you have listed or mapped alternatives, be open to their possibilities. Work on those that:

• need additional information
• are new solutions
• can be combined or eliminated

After listing possible options, evaluate them without prejudice, and check if enough resources are available for implementation and if the company workforce would accept it.

For ease of deciding the best The Yellow Pages Engagement case solution, you can rate them on numerous aspects, such as:

• Feasibility
• Suitability
• Flexibility

Implementation

Once you have read the The Yellow Pages Engagement HBR case study and have started working your way towards The Yellow Pages Engagement Case Solution, you need to be clear about different financial concepts. Your Mondavi case answers should reflect your understanding of the The Yellow Pages Engagement Case Study.

You should be clear about the advantages, disadvantages and method of each financial analysis technique. Knowing formulas is also very essential or else you will mess up with your analysis. Therefore, you need to be mindful of the financial analysis method you are implementing to write your The Yellow Pages Engagement case study solution. It should closely align with the business structure and the financials as mentioned in the The Yellow Pages Engagement case memo.

You can also refer to The Yellow Pages Engagement Harvard case to have a better understanding and a clearer picture so that you implement the best strategy. There are a number of benefits if you keep a wide range of financial analysis tools at your fingertips.

• Your The Yellow Pages Engagement HBR Case Solution would be quite accurate
• You will have an option to choose from different methods, thus helping you choose the best strategy.

Recommendation and Action Plan

Once you have successfully worked out your financial analysis using the most appropriate method and come up with The Yellow Pages Engagement HBR Case Solution, you need to give the final finishing by adding a recommendation and an action plan to be followed. The recommendation can be based on the current financial analysis. When making a recommendation,

• You need to make sure that it is not generic and it will help in increasing company value
• It is in line with the case study analysis you have conducted
• The The Yellow Pages Engagement calculations you have done support what you are recommending
• It should be clear, concise and free of complexities

Also, adding an action plan for your recommendation further strengthens your The Yellow Pages Engagement HBR case study argument. Thus, your action plan should be consistent with the recommendation you are giving to support your The Yellow Pages Engagement financial analysis. It is essential to have all these three things correlated to have a better coherence in your argument presented in your case study analysis and solution which will be a part of The Yellow Pages Engagement Case Answer.

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The Yellow Pages Engagement

Subjects Covered Strategy formulation Work force management

by Jeanne M. Liedtka, Elizabeth K. Thurston, Walter Lucchi

Source: Darden School of Business

7 pages. Publication Date: Jun 24, 1998. Prod. #: UV0961-PDF-ENG

The Yellow Pages Engagement Harvard Case Study Solution and HBR and HBS Case Analysis

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