cover letter saas sales

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Software Sales

How to Write a Software Sales Cover Letter | The 7 Essential Elements

September 14, 2021 by Sales Trax

Your software sales cover letter will be the first thing a potential employer sees when evaluating you as a candidate for a tech sales position. It’s therefore crucial that you write a cover letter that articulates why you’re perfect for the job. So let’s go over how to craft a SaaS sales cover letter to help you stand out from the crowd and win the position.

We’ll give you the seven elements of any successful software sales cover letter, some best practices, and a few examples of well-written cover letters for different tech sales positions.

The 7 Components of an Effective SaaS Sales Cover Letter

There are seven components out of which you should form your cover letter. This structure will ensure you hit all the key points hiring managers are looking for, plus it’ll show your professionalism and business acumen, both of which are important for SaaS sales positions. Let’s cover those seven essential elements.

On the top of the page write your name and your contact information — name, address, phone number, and email address. Below it, on the left-hand side, write the employer’s information: name, company name, and address.

Here’s an example of an effective header:

It’s best practice to write Dear Mr./Mrs./Mx. {Last Name} as your salutation. However, sometimes the application won’t list the hiring manager’s name. In that case, consider calling the company’s front desk to see who’s reviewing applications. Besides enabling you to avoid writing “to whom it may concern” , this action also shows that you have initiative, a key skill required for SaaS salespeople.

Introduction

This is the first paragraph. Tell the employer you’re interested in {X job} for {X company} so that they know which job you’re applying for. Then go with a strong statement that’s focused on them and their needs to hook the reader in. Do a little research about the company and include it in this paragraph. Talk about their company and sales goals. Say something along the lines of: “I understand company X is trying to go national with its NYC software platform, and I’m the person to help because {attributes, experience, and strengths}”

Qualifications & Experience

Here’s where you back up those claims you made in the introduction about your strengths with real historical evidence such as your sales qualifications and experience. In tech sales, this will likely discuss your last few sales positions or experiences and highlight the sales opportunities, revenue, or other important metrics you improved for the company.

If you’re going for a business/sales development position, you don’t necessarily have to have sales experience. With these commonly entry-level positions, you can get away with writing down experiences that show you’re quick on your feet, personable, comfortable on the phone, and possess strong business acumen.

You’re trying to sell the hiring manager. So don’t be afraid to gloat in this section. List rewards and, if you were a top performer on your sales team or the nationwide team, list your ranking — e.g. top 10% of our nationwide reps four years in a row. Consider using bullet points here to make it more digestible for the reader.

Values and Goals

Now show the hiring manager that you’ve done your research on their company and understand the values they stand for and the goals they’re trying to achieve. Mention 2-3 values or goals that you’ve found on the job description or the company’s website (the mission statement is a good place to start).

Then explain why you exemplify those values and why you are an asset that will help them reach those goals. A well-written section will help them see that you’ll fit in with their culture. For example, if the company is a fast-paced startup that’s constantly changing, describe an experience when you had to adapt to changes quickly.

Your closing paragraph should summarize your interest and reasoning for why you’re the perfect fit for their company. Name the skills that are most relevant to the job posting’s needs. You should also make a call-to-action, where you provide the next steps for the application process.

Consider including your phone number and email address again and telling them to give you a call if they’re interested or have any questions. Treat it as you would a sales email. Also, thank them for taking the time to read your cover letter — a little humble respect never hurts. And express how you’re looking forward to potentially speaking with them.

It’s best practice to end a tech sales cover letter with “sincerely” since it’s professional and universally accepted. Below it, if you haven’t already, include information about yourself including your phone number, address, and email address so that they can easily contact you.

Tips for Writing a SaaS Sales Cover Letter

Personalize it to the Job Description

Make it personalized to the job description and what the hiring manager is looking for. Use the cover letter to explain how you fit their needs listed on the job posting, being sure to back up your claims with experiences and accomplishments you’ve had over your career. This personalization makes sure that they don’t just think you’re only a great tech salesperson. They’ll also know you’re the right person for this specific role and company.

Reflect on Your Past Achievements

Before writing, look at the job application and description and what they’re looking for. Then, put it away and start to think about your past accomplishments, searching your memory for ones that relate to the criteria laid out in the job posting. As they come to mind, write them down. Quota attainment for a consistent number of years, revenue brought in, new business leads generated, and percentage rank among team members are typically good places to start.

Keep it Short & To the Point

Your cover letter should fit on one page and be divided into four paragraphs or three paragraphs with a bulleted list. You want each sentence to be as succinct as possible. Being economical with your words will create a more pleasant experience for the reader. It’ll also ensure they stay engaged long enough to read your full cover letter.

Software Sales Cover Letter CSM Example 

This software sales cover letter example does a great job of showing how the applicant’s past experience will make them a great fit for a customer success manager position at a B2B SaaS company. Because they got the job, we recommend giving it a read for inspiration as you write your own.

Software Sales Cover Letter AE or Inside Sales Example 

Because of its focus on revenue closing and hunting, this cover letter is a good example of one you might use when applying for the role of Account Executive or Inside Sales Rep at a software company. Although this example in particular is for a job in the finance industry, the letter still hits the key points you want to get across when crafting yours for the software industry.

Software Sales BDR or SDR Cover Letter Example

This letter is an example of a simple, to-the-point letter used by someone who applied for and got a sales development, cold outreach focused role at a software company, ChowNow. Give this SDR/BDR cover letter a read to get a feel for the confident and fast-paced tone you want to exemplify in your writing.

Bottom Line: Make the Sale

As you write your cover letter, treat it as a practice in sales. View the recipient as the potential customer, and yourself as the product. As you would while formulating a pitch after a discovery call, think in terms of what the employer wants from their new hire.

Research and consult the job posting, their website, and, if possible, the employer’s LinkedIn profile to learn more about their needs and potential wants. Then tailor your tech sales cover letter to them. When you step into their shoes you’ll be more likely to write a letter that grabs their attention and makes them desirous to work with you.

Resume Worded   |  Career Strategy

14 saas sales manager cover letters.

Approved by real hiring managers, these SaaS Sales Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• SaaS Sales Manager
• Senior SaaS Sales Manager
• Senior SaaS Sales Executive
• SaaS Sales Development Representative
• Enterprise SaaS Sales Manager
• Alternative introductions for your cover letter
• SaaS Sales Manager resume examples

SaaS Sales Manager Cover Letter Example

Why this cover letter works in 2024, impressive sales growth.

Highlighting a specific and impressive accomplishment, like growing sales by 150%, demonstrates your ability to produce results and helps you stand out from other applicants.

Strategic Sales Approach

Mentioning a specific strategy you've implemented, such as an account-based sales process, shows that you bring valuable skills and ideas to the table and can help drive the company's success.

Excitement for Diverse Opportunities

Expressing genuine enthusiasm for the unique aspects of the role, like working with diverse customers, demonstrates your passion for the position and makes it clear that you're not just applying to any job.

Demonstrate Proven Results

When you talk about a 30% increase in revenue, it's really impressive. You're showing that you can deliver tangible results and contribute positively to the bottom line. Employers love hiring achievers, so this is a powerful proof of your abilities.

Showcase Leadership Abilities

Highlighting your success in leading high-performing teams gives an image of you as a strong leader. It's crucial for a sales manager to be able to motivate their team and drive them towards success. Demonstrating this skill in your cover letter gives the employer confidence in your capabilities.

Highlight How Your Skills Match the Company's Culture

In this cover letter, the author underscores their data-driven decision-making skills, something that Salesforce values. They are not only showing they have the intangible skills needed for the role, but also proving they understand and fit into the company's culture. This shows you've done your homework on the company and are not just applying to any job.

Showcase Your Leadership Skills

Creating a mentorship program and reducing turnover shows initiative beyond your regular job duties. It's one thing to say you're a leader, it's another to give concrete examples. It shows you're thinking about the bigger picture, like team morale and productivity, not just your individual performance.

Express Your Enthusiasm About the Role

When you show genuine excitement for the role and the field, it signals to me that you're not just looking for another job, but a role you're truly passionate about. This will likely translate into high motivation and productivity. But remember, it has to be genuine. Fluff is easy to spot - so don't fake it!

Align Your Skills with Company’s Strategy

You clearly understand Salesforce's strategy and are tying it to your approach. This demonstrates you've done your research, understand what's important to the team and are already thinking about how you can contribute. It shows a high level of engagement and enthusiasm for the role.

Thank the Hiring Team

It's basic, but it's appreciated. Always thank the hiring team for taking the time to consider your application. It's a simple gesture that leaves a good impression.

Show your personal connection to the product

Sharing your own use and appreciation for the product shows you're not just looking for any job, but you're specifically interested in this company and its offerings. It makes your application more relatable and genuine.

Highlight sales achievements with numbers

Mentioning exact figures like sales targets exceeded or revenue growth achieved provides clear evidence of your successes. This makes it easier for hiring managers to understand the scale of your contributions.

Detail your strategy and results

Explaining how you led a product launch and the revenue it generated demonstrates your ability to work collaboratively and achieve significant outcomes. This showcases your strategic thinking and execution capabilities.

Express passion for industry trends

When you talk about staying updated with trends and translating them into client benefits, it highlights your proactive approach and dedication to adding value. This characteristic is highly sought after in sales roles.

Close with a strong call to action

Ending your cover letter by expressing enthusiasm for a discussion about aligning your skills with company goals invites the hiring manager to engage further with you. It positions you as eager and ready to contribute.

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Communicate your excitement for the Saas sales manager role

Beginning your letter with enthusiasm for the role and company sets a positive tone and shows you're genuinely interested in being part of their team.

Share your success in SaaS sales

Quantifying your achievements gives a clear picture of your capability to exceed goals and lead teams to success, which is crucial for a managerial position.

Highlight leadership in launching new products

Describing your role in spearheading a new product launch demonstrates leadership and the ability to work with cross-functional teams, important skills for a sales manager.

Emphasize alignment with company values

Expressing how your sales philosophy aligns with the company's mission shows you've done your homework and are likely a good cultural fit.

Convey eagerness to contribute to growth

Ending on a note of looking forward to discussing your fit for the role suggests confidence in your ability to contribute to the company's success.

Show your saas sales passion

Telling a story about how you discovered your passion for SaaS shows me you're not just looking for any job - you want this one. It makes me believe you'll bring energy and commitment.

Detail your saas sales achievements

By sharing specific achievements, you paint a clear picture of your ability to meet and exceed sales targets. This tells me you have a track record of success.

Highlight key sales wins

Mentioning your role in landing a major client is impressive. It demonstrates your ability to handle high-stakes deals, which is crucial for a sales manager role.

Align with company innovation in saas

Expressing excitement about the company's innovation shows you've done your homework and understand what we're about. It suggests you'll fit in with our forward-thinking culture.

Close with enthusiasm for the role

Your closing is polite and shows eagerness to discuss how you can contribute. It leaves a positive final impression, making me more likely to call you for an interview.

Senior SaaS Sales Manager Cover Letter Example

Spotlight on strategic contributions.

By mentioning your role in the development of a new sales strategy, you've shown that you're not just a follower, but a strategic thinker. Employers are always on the lookout for individuals who can bring fresh ideas and contribute strategically to the company's growth.

Emphasize Team Performance

When you talk about leading a team that consistently outperformed all others, you've managed to prove your leadership skill once again. It shows that you know how to set high standards for your team, motivate them, and ensure they get the training they need to excel.

Positive Closing

Ending your cover letter by thanking the hiring manager for considering your application is a nice touch. It shows you're polite, appreciative, and eager to move forward in the application process. It's a small thing, but it leaves a positive final impression.

Senior SaaS Sales Executive Cover Letter Example

Show your track record.

Not only are you showing that you've consistently exceeded your quotas, but you're also showing that you're a team leader. You didn’t just do well, you excelled in a highly competitive environment. This shows me you're up for a challenge, and you can deliver results.

Talk About Your Approach

Instead of focusing purely on numbers, you're emphasizing the importance of relationships and long-term partnerships. This shows you understand that sales isn't just about making a quick sale and moving on. It shows you're thinking about how to build long-lasting partnerships, which is crucial in a SaaS environment.

Link Your Experience to Company’s Product

You've done your research and understand HubSpot's product. You're highlighting how your experience can be leveraged to improve sales and marketing alignment, showing you already have ideas for how you can contribute.

Express Interest in the Company Culture

By expressing interest in HubSpot's culture of continuous learning, you show you're not just looking for a job, but a place where you can grow, learn and contribute. This shows me you're self-motivated, curious, and eager to grow, which are all traits I want on my team.

Reiterate Your Interest and Gratitude

Again, always thank the hiring team for considering your application. You're also showing enthusiasm for a potential discussion, which shows you're eager to take the next step.

Share a defining moment

Telling the story of a significant achievement early in your career helps to convey your passion and drive for the sales field. It humanizes your application and makes your motivation clear.

Demonstrate your sales cycle expertise

Detailing your experience with complex sales cycles and executive relationships signals your ability to handle high-level sales challenges. This expertise is crucial for a senior role and reassures employers of your qualifications.

Showcase innovative sales strategies

Discussing the successful implementation of an account-based selling strategy and its results proves your ability to innovate and adapt to market demands. It speaks to your strategic planning and execution skills.

Link experience to company values

Connecting your experience and passion for collaborative team solutions to the company’s mission indicates a natural fit. It suggests you not only understand but also embody the company’s core values.

Invite further discussion

Ending with a thank you and an eagerness to discuss how you can contribute positions you as thoughtful and proactive. It opens the door for further conversations about your potential role within the company.

Show your saas sales impact

Discussing your achievements with numbers shows you know the value of your work. This helps me see your potential impact on our team.

Highlight significant deals

Mentioning a record-breaking deal proves you can handle big challenges and succeed. It tells me you're ready for high-stakes projects.

Connect with the company's culture

Your interest in our culture makes you more than just a skilled worker; it shows you're a good fit for our team. This is crucial in our hiring decision.

Express enthusiasm for the role

Showing genuine excitement about the opportunity makes your application memorable. It suggests you'll bring positive energy to our workplace.

Close with a call to action

Inviting a discussion about your impact on our team is a strong close. It moves us towards imagining you in the role.

SaaS Sales Development Representative Cover Letter Example

Show your passion for saas sales.

Talking about what excites you in the SaaS sales world makes your cover letter stand out. It shows you're not just looking for any job, but you are interested in this specific area and company.

Highlight early career achievements

When you share your success stories, even if you're new to the field, you present yourself as a capable and driven individual. This is particularly important in sales, where results matter.

Demonstrate initiative in sales techniques

Improving team tools like email templates and seeing positive results illustrates your willingness to go beyond basic responsibilities, showcasing your potential to contribute uniquely.

Express eagerness to learn and grow

Saying you're ready to learn from others and add your own ideas indicates you're a team player and ambitious, two qualities highly valued in sales roles.

Show genuine interest in the company

Mentioning your desire to discuss how you can contribute to the company's goals adds a personal touch and shows you're seriously considering how you can make a difference.

Blend unique experiences for saas sales

Combining customer service with a passion for technology suggests you have a well-rounded skill set. This diversity can bring fresh perspectives to our sales strategies.

Spot opportunities for growth

Your ability to identify and capitalize on new market segments shows initiative. This is the kind of proactive thinking we value in our sales team.

Show eagerness to contribute

Expressing your desire to learn and adapt in a fast-paced environment is appealing. It tells me you're ready to grow with the team.

Appreciate the reviewer's time

Acknowledging the time taken to review your application is polite and respectful. It reflects well on your professional demeanor.

Illustrate how you align with the mission

Linking your skills and enthusiasm with our mission demonstrates you understand and share our goals. This alignment is key to long-term success in our company.

Show your passion for technology

Sharing your interest in how technology changes our daily lives sets a positive tone. It shows you're not just looking for any job but are genuinely interested in the field you're applying to.

Detail your relevant experience

Mention the specific experiences and what you learned from them. This is crucial because it shows you have a foundation in the industry, which is what hiring managers look for.

Express excitement for the role

Explaining why you're excited about the opportunity helps me see that you've thought about how you fit into the company. It's good to know you see yourself growing with us.

Be polite in your closing

A simple thank you goes a long way. It leaves a positive impression, making me more inclined to review your application carefully.

Asking to discuss your fit for the role shows initiative. It tells me you're ready to take the next step and learn more about how you can contribute to our team.

Enterprise SaaS Sales Manager Cover Letter Example

Share your defining saas sales moment.

Describing the moment you knew you belonged in SaaS sales adds a personal touch. It helps me see you as a dedicated and passionate candidate.

Illustrate your impact on sales

Talking about securing a significant deal proves you're capable of big wins. This kind of achievement is exactly what we're looking for in a sales manager.

Connect with the company's mission

Your genuine interest in our mission indicates that you're not just looking for any job, but a place where you can invest your passion and skills.

Declare your fit for the enterprise saas sales manager role

Asserting that your experience and passion make you an ideal candidate tells me you're confident in your ability to contribute and succeed in this role.

Express gratitude and eagerness

Ending your cover letter with a thank you and anticipation to discuss further demonstrates professionalism and eagerness. It's a respectful way to close and invites further conversation.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To SaaS Sales Manager Roles

• SaaS Account Executive Cover Letter Guide
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5 Software Sales Representative Cover Letter Examples

Introduction.

When applying for a job as a software sales representative, a well-crafted cover letter can make all the difference. In today's competitive job market, it's essential to go beyond simply submitting a resume and showcase your unique qualifications and enthusiasm for the role. A cover letter allows you to introduce yourself, highlight your relevant skills and experiences, and demonstrate why you are the perfect fit for the position.

A well-tailored cover letter can help you stand out from other applicants and catch the attention of hiring managers. It provides an opportunity to showcase your communication skills, professionalism, and knowledge of the company and industry. By addressing the specific needs and requirements of the software sales representative role, you can demonstrate your understanding of the position and how you would contribute to the company's success.

In this article, we will provide you with several software sales representative cover letter examples to help you create your own compelling cover letter. We will also discuss key takeaways and common mistakes to avoid, as well as highlight the skills that you should emphasize in your cover letter. With these resources, you can craft a cover letter that effectively communicates your qualifications and sets you apart from other candidates in the job market.

Example 1: Enterprise Software Sales Representative Cover Letter

Key takeaways.

Samantha's cover letter effectively showcases her experience and success in enterprise software sales, positioning her as an ideal candidate for the Enterprise Software Sales Representative role at Salesforce.

In sales roles, it's crucial to highlight your track record of exceeding sales targets and generating revenue. This demonstrates your ability to drive results and contribute to the company's bottom line.

She emphasizes her ability to build and maintain relationships with key clients, as well as her consultative selling skills, which are essential for success in enterprise software sales.

Highlighting your skills in relationship-building and consultative selling can differentiate you from other candidates and showcase your ability to understand customer needs and provide tailored solutions.

Samantha also mentions her excitement about Salesforce's commitment to innovation and customer success, aligning her values with the company's mission.

Demonstrating enthusiasm and alignment with the company's values can show your genuine interest in the role and your potential to contribute to the organization's success. Research the company's values and mission statement to incorporate them into your cover letter.

Overall, Samantha's cover letter effectively highlights her relevant experience, skills, and alignment with Salesforce's values, making her a strong candidate for the Enterprise Software Sales Representative position.

Example 2: SaaS Sales Representative Cover Letter

Michael's cover letter effectively positions him as an ideal candidate for the SaaS Sales Representative role at HubSpot, showcasing his extensive experience and proven track record in driving revenue growth and exceeding sales targets.

When applying for a sales role, it's crucial to highlight your past achievements and quantify your results. This demonstrates your ability to generate revenue and deliver tangible value to the organization.

He emphasizes his success in building and nurturing relationships with key decision-makers, resulting in a 40% increase in customer retention. This highlights his strong communication and negotiation skills, which are essential for success in a sales role.

Showcase your ability to build and maintain relationships with clients, as this demonstrates your capacity to drive customer satisfaction and long-term business growth.

Michael also mentions his experience in consultative selling and his ability to identify customer pain points and propose tailored solutions. This showcases his ability to understand customer needs and deliver value-added solutions.

Highlight your skills in consultative selling and problem-solving, as these are key attributes that employers look for in a sales representative. Demonstrate your ability to understand customer pain points and provide effective solutions.

To further strengthen his cover letter, Michael could have mentioned any relevant certifications or training in sales or SaaS, as well as specific achievements or contributions that he made in his previous roles.

Consider including any relevant certifications or training you have completed in sales or SaaS to demonstrate your commitment to professional development. Additionally, emphasize any specific achievements or contributions that you made in your previous roles to highlight your unique value proposition.

Example 3: Healthcare Software Sales Representative Cover Letter

Emily's cover letter effectively positions her as an ideal candidate for the Healthcare Software Sales Representative role at Epic Systems Corporation.

It is important to showcase your track record of success in healthcare technology sales. Highlight your ability to exceed sales targets, build strong relationships with clients, and deliver tailored solutions.

She emphasizes her achievements in previous roles, such as achieving a 30% increase in revenue within her territory at Cerner Corporation and contributing to a 20% increase in overall company revenue at Athenahealth.

Quantifiable achievements demonstrate your ability to drive revenue growth and deliver tangible results. Highlight specific percentages or figures to showcase your impact.

Emily also highlights her current role as a Healthcare Software Sales Representative at Allscripts Healthcare Solutions, Inc., where she has been recognized as the top sales representative in her region for two consecutive years.

Showcase any awards or recognition you have received in your current or previous roles. This demonstrates your consistent success and sets you apart from other candidates.

To further strengthen her cover letter, Emily could have mentioned specific examples of the healthcare software solutions she has successfully sold and the impact they had on healthcare organizations.

Provide specific examples of the software solutions you have successfully sold and the positive outcomes they have achieved for healthcare organizations. This showcases your ability to deliver value and solve real-world challenges.

Example 4: Financial Software Sales Representative Cover Letter

Jonathan's cover letter effectively positions him as an ideal candidate for the Financial Software Sales Representative role at Bloomberg LP.

When applying for a sales position, it's crucial to showcase your knowledge and enthusiasm for the company's products or services. This demonstrates your genuine interest in the role and enhances your credibility.

He highlights a key achievement - securing a contract with a top-tier asset management firm and driving a 20% increase in annual revenue - which demonstrates his ability to deliver tangible results and drive business growth.

Highlighting specific achievements that showcase your sales success can significantly strengthen your application. Provide quantifiable metrics that demonstrate your ability to generate revenue and exceed targets.

Jonathan could further emphasize his strong communication and relationship-building skills, as well as his ability to understand and address clients' needs.

In a sales role, effective communication and building relationships with clients are vital. Highlight your ability to understand clients' pain points and tailor solutions to meet their specific needs. This shows your potential to provide exceptional customer service and drive client satisfaction.

Example 5: CRM Software Sales Representative Cover Letter

Rachel's cover letter effectively highlights her experience and achievements in the CRM software sales industry, positioning her as a strong candidate for the CRM Software Sales Representative position at Microsoft Corporation.

When applying for a sales role, it's important to showcase your track record of success and your ability to exceed sales targets. This demonstrates your sales acumen and drive to achieve results.

Rachel emphasizes her experience working with various CRM software platforms, including Salesforce, Oracle, and SAP SE. She highlights her ability to effectively communicate the value of CRM software to clients and her success in driving new business growth.

Highlight your experience with specific CRM software platforms, especially if they are relevant to the company you are applying to. This shows your familiarity with the tools and your ability to effectively sell their benefits to potential clients.

Rachel's cover letter could further benefit from mentioning any specific achievements or metrics related to her sales performance, such as revenue generated or percentage growth.

Quantify your achievements wherever possible. This adds credibility to your claims and gives hiring managers a clear understanding of your impact in previous roles.

Overall, Rachel's cover letter effectively demonstrates her experience and passion for the CRM software sales industry, making her a strong candidate for the position at Microsoft Corporation.

Skills To Highlight

As a software sales representative, your cover letter should highlight the unique skills that make you a strong candidate for the role. These key skills include:

Strong Communication and Interpersonal Skills : As a software sales representative, you will be interacting with clients on a regular basis. Effective communication and interpersonal skills are essential for building rapport with clients, understanding their needs, and presenting software solutions in a clear and compelling manner.

Knowledge of Software Products and Industry Trends : In order to effectively sell software, you need to have a deep understanding of the products you are selling. This includes knowledge of their features, benefits, and how they compare to competitors. Additionally, staying up-to-date with industry trends and advancements will enable you to position yourself as a knowledgeable and trusted advisor to clients.

Ability to Build and Maintain Client Relationships : Building strong client relationships is crucial in software sales. By fostering trust and establishing yourself as a reliable and responsive partner, you can increase client loyalty and drive repeat business. Highlight your experience in building and maintaining long-term relationships with clients, as well as your ability to anticipate and address their needs.

Negotiation and Closing Skills : Closing deals and negotiating contracts are key responsibilities of a software sales representative. Demonstrate your ability to navigate the negotiation process, overcome objections, and ultimately secure new business. Provide examples of successful sales achievements and your ability to meet or exceed sales targets.

Results-Driven Mindset : Employers are looking for software sales representatives who are motivated and driven to achieve results. Highlight your track record of meeting or exceeding sales targets, as well as any specific achievements or accolades you have received. Emphasize your ability to work independently, take initiative, and proactively identify and pursue new sales opportunities.

By showcasing these key skills in your cover letter, you can demonstrate your suitability for a software sales representative role and increase your chances of securing an interview. Remember to provide specific examples and quantify your achievements whenever possible to make your cover letter more impactful.

Common Mistakes To Avoid

When crafting your cover letter for a software sales representative position, it's important to avoid these common mistakes:

Being Too Generic : One of the biggest mistakes you can make in a cover letter is using a generic template and not tailoring it to the specific company and role you're applying for. Hiring managers can easily spot a generic cover letter, and it shows a lack of effort and genuine interest in the position. Take the time to research the company, understand its needs and values, and customize your cover letter accordingly.

Failing to Demonstrate Understanding of the Software Sales Industry : Software sales is a unique industry with its own set of challenges and requirements. It's important to show in your cover letter that you understand the industry and have the necessary skills and knowledge to excel in it. Discuss any previous experience you have in software sales, highlight your understanding of the sales process, and mention any relevant industry certifications or training you have obtained.

Not Highlighting Relevant Achievements and Sales Metrics : A strong software sales representative cover letter should showcase your past achievements and sales metrics. Hiring managers want to see quantifiable results that demonstrate your ability to meet and exceed sales targets. Include specific examples of successful sales campaigns, deals closed, revenue generated, or customer satisfaction improvements. This will give the hiring manager confidence in your ability to drive sales for their company.

Neglecting to Address Any Employment Gaps or Career Changes : If you have any employment gaps or have made career changes, it's important to address them in your cover letter. Hiring managers may have questions about these gaps or changes, and it's better to provide an explanation upfront rather than leaving them to speculate. Be honest and transparent about any career transitions or gaps in your work history, and focus on how these experiences have contributed to your growth and prepared you for the software sales representative role.

Ignoring the Importance of Soft Skills : While technical skills are important for a software sales representative, soft skills such as communication, negotiation, and relationship-building are equally crucial. Don't neglect to mention these skills in your cover letter. Provide examples of how you have effectively communicated with clients, resolved conflicts, or built long-term relationships with customers. Highlighting your soft skills will show the hiring manager that you not only have the technical expertise but also the interpersonal skills necessary for success in this role.

By avoiding these common mistakes, you can create a strong and compelling cover letter that will make a positive impression on hiring managers and increase your chances of landing a software sales representative position.

In conclusion, a well-crafted cover letter can greatly enhance a software sales representative's chances of landing a rewarding position in the competitive field of software sales. By showcasing the candidate's relevant skills, experiences, and enthusiasm for the role, a strong cover letter can captivate hiring managers and set the applicant apart from the competition.

Throughout this article, we have examined several examples of software sales representative cover letters that effectively highlight key qualifications and make a compelling case for why the candidate is the ideal fit for the position. These examples have demonstrated the importance of tailoring the cover letter to the specific job requirements, using a professional tone, and showcasing relevant achievements.

The key takeaways from these examples are:

Highlight your relevant skills and experiences : Use the cover letter to showcase your specific skills, experiences, and accomplishments that directly relate to the software sales representative role. This will demonstrate to the hiring manager that you have the necessary qualifications and capabilities to excel in the position.

Personalize the cover letter : Tailor each cover letter to the specific job requirements and company culture. Research the company and job description to understand what they are looking for in a candidate, and then address those specific needs in your cover letter. This shows that you have taken the time to understand the company and are genuinely interested in the role.

By incorporating these key takeaways into your own software sales representative cover letter, you can significantly increase your chances of standing out to hiring managers and securing an interview. Remember to always proofread your cover letter for any errors or typos and ensure that it presents a professional and polished image of yourself.

With a well-crafted cover letter, you can make a strong first impression and pave the way for a successful job application in the competitive field of software sales. Good luck!

How to Write a Sales Cover Letter (Examples & Templates) for All Sales Positions

If a cover letter seems a bit old school to you, think again. According to a recent survey by ResumeLab , cover letters are still an important component of the decision-making process among 83 percent of hiring managers, recruiters and HR staff. Moreover, 83 percent of respondents claimed that they would interview a candidate with a great cover letter, even if their resume isn’t up to par.

That said, you’ll still need a solid track record or educational background to snag the interest of an employer. But with a sales cover letter in hand, your next job search will become that much easier, whether you’re an entry-level job seeker or you’ve cultivated a LinkedIn resume that turns heads.

Why is a Sales Cover Letter Important?

Cover letters tell your potential employer who you are before you even walk in the door for a sales job interview , and it makes said interview that much more likely. Even if writing such a letter feels uncomfortable and you’d prefer to let your experience do the talking, this is still an invaluable skill to have.

5 Cover Letter Tips for Today’s Sales Professionals

Writing a professional cover letter for a sales job might not feel intuitive yet, but that doesn’t mean it has to be hard. The following tips will start you off on the right foot.

Be Clear And Concise

A cover letter is not an aria. It’s not a soliloquy or a monologue. It’s certainly not a rant. No, you can think of it as a short informational pamphlet—and the subject is you.

Rather than waxing poetic about your thoughts, feelings, or even your goals, stick to the main points, including who you are, what you’ve done so far, and what you can do for the company for which you’d like to work. Keeping your letter short and sweet can increase application success.

Make it Easy to Read

Hiring managers go through hundreds of resumes at a time. The way you format your cover letter can either help or hurt your chances of standing out.

No, that doesn’t mean it’s time to throw in the fancy fonts and fun colors. Instead, format your cover letter with the goal of making it easy to read.

Follow best practices such as:

• Write short, concise sentences and remove unnecessary adjectives
• Make your paragraphs shorter, or use bullet points to make key ideas stand out
• Use clean, professional fonts at a size that’s easy to read

The overall goal is for hiring managers to quickly and easily see what makes you stand out beyond the rest of the applicants. Don’t hide your strongest selling points in small, swirly fonts and huge blocks of text!

Highlight Your Skills

It’s very important to highlight your sales skills in a cover letter. This is different from accomplishments, which we’re covering next. Your skills are a separate category, in which you describe what you bring to the table, regardless of whether you’ve used those skills in the past or not. Include such details as the apps, sales tools or programs you know how to use, languages you speak, and areas in which you’ve trained.

Example: I have 12 years of experience in enterprise sales , and have recently completed a course on Challenger Selling to increase my sales skill set. I happen to be fluent in Spanish, which has been a great help in closing deals in Latino markets.

While it is appropriate to include some reference to soft skills in your cover letter, limit it to a few. Any job applicant will claim they are a good problem-solver and a team player; it’s more important to share which skills make you stand out as a salesperson.

Example: When working with new customers, I consider myself a detective and my main tool is asking the right questions . This has helped me consistently identify leads that aren’t a good fit for the company right from our first conversation.

Showcase Relevant Achievements

In addition to putting your achievements on a professional resume , include a quick recap of them in your cover letter. Make those achievements quantifiable, using numbers and statistics from your sales reports or the company’s, and don’t hold back or engage in false modesty. This is no time to sell yourself short.

Example: I was the frontrunner for Employee of the Year at my company’s regional picnic, coming in at least 8 percent over my sales targets every quarter the previous fiscal year. I also took a course in enterprise sales and helped overhaul our company website to increase the user experience, following which we saw a 23 percent jump in conversions.

5 Steps To Writing A Sales Representative Cover Letter

So it’s time to write that letter and nail that sales representative position! But how exactly are you going to fit all the awesomeness that is you onto one page, single-spaced, in 12-point Helvetica font, without leaving anything out?

Good question, and as with all good answers, an analogy is called for: think of your cover letter as if it’s a highlight reel on your social media account. While your highlight reel can’t stand in for the hours you spend crafting witty tweets, it can give people a quick glance at who you are. And just like a highlight reel, the goal for your cover letter is to make others want to dig a little bit deeper.

A good sales representative cover letter should make your readers curious enough to learn more about you as a sales professional that they will want to ask you about yourself in person. Let’s take a look at how to make them do just that, in five easy steps.

1. The Header

Think of yourself as a sales hiring manager. How hard are you going to look for the contact information of a candidate if they can’t even bother to provide it somewhere obvious in the sales cover letter?

Answer: not very hard. That’s why every sales position cover letter needs a header. Usually, you’ll find it across the top, though sometimes the header runs along the side of the page. It needs to include your name, phone number, address, and any other contact information you might have.

Note that while cover letters to clients or professional colleagues might include your company name, a sales job cover letter should not. Under your info, put the date.

555.555.5555

[email protected]

December 19, 2022

Note that the header is different from the salutation, which includes the hiring manager’s contact information. Don’t confuse the two.

2. How To Greet the Employer

Here is where you greet your potential employer. It has two parts: the contact info and the salutation. First, include the same contact info you included for yourself, but relevant to the hiring manager: their name, basic info and company name.

Then greet them.

You can pick from a number of ways to do this, but if you know the manager’s name, that’s the simplest. “Dear Ms. Lannister” is always better than a “Hi there,” “Greetings,” “Dear Sir or Madam” or “To Whom It May Concern.” The former two are too casual, while the latter couple are old-fashioned and make it look like you haven’t bothered to look up their name.

Note: If you can’t be sure of someone’s pronouns, opt for a neutral “Dear Hiring Manager Lannister” or their full name.

3. The Introduction

As with anything else, you have very little time to make a good impression if you want the job. Whether you’re in software sales or yacht sales, you need to punch it right from the beginning.

The introductory paragraph should emphasize why you are an ideal candidate. Remember that this paragraph needs to entice the employer to read further, and readers will lose interest in a boring introduction. Include why you’re applying, any notable sales goals you’ve met or awards you’ve won, and a lead-in to the following paragraph.

Example: I was very excited to see the position of sales manager open at Winterfell Enterprises. In my ten years as an inside sales rep for Targaryen Inc., I have acquired a notable sales record, always meeting my quotas and earning Salesperson of the Year in 2020. I feel strongly that I’d be a great addition to your company as a sales manager.

4. The Body

Here’s where you flesh out your skills and achievements in more detail. Include items such as:

• Work experience
• Sales experience and sales skills
• Communication skills
• Time management abilities
• Achievement or award track record

Note that you should avoid bullet points, though you can use them in your sales resume. The same goes for detailing aspects of your education, with the exception being your degree (associate’s, bachelor’s, master’s, etc.), which is appropriate to mention.

Mostly, this is a sales pitch that should include why you’re the best candidate for the job. Your existing knowledge and abilities are critical to whether or not you can land the role you’re looking for, so don’t hold back. While you should never brag or pass on compliments you’ve gotten, you should share exactly why you would be a good fit for the position.

Bad example: I’m told I’m the best salesperson if you have a difficult deal that no one can seem to close.

Good example: I have consistently proved myself as an asset to my employers, closing more than a dozen deals last year that other employees were unable to nail down.

5. The Conclusion

The last paragraph of your sales cover letter should include a summation, references, and the fond wish that you hear from the hiring manager again. It’s okay to use humor here as long as it is tasteful and doesn’t become the focus on the letter.

Example: Thank you for taking the time to read this letter. My references are happy to hear from you at any time, and hopefully they will say nice things about me like they promised. I look forward to speaking with you if they do.

If you prefer a more serious tone, simply express your gratitude and desire to hear from them again.

Example: I appreciate your time in reading this letter. Please feel free to reach out to my contacts at any time, and I hope to hear from you soon.

Cover Letter Examples

There exist a wide variety of job positions in the sales world, with different focuses, locations and levels of seniority. No one size fits all when it comes to sales jobs, which is why you need to tailor your sales cover letter to the exact position you’re looking for.

Naturally, we can’t cover every possible job title in a single post. However, the following sales cover letter example list should give you a fairly good idea of what employers are looking for. Feel free to browse both the resume templates and the cover letter templates for ideas before writing your own.

Sales Associate Cover Letter

If you’re just beginning your career in sales , then chances are good you might find yourself at a retail location. From cell phone stores to electronics outlets, car dealerships to boutiques that pay on commission, these are great places to cut your sales teeth.

Just because they’re good for entry-level employees doesn’t mean employers don’t expect a good showing, however. You’ll still need a cover letter that impresses. Go through the sales cover letter sample list below to see what we’re talking about:

• Sales Associate Cover Letter 1
• Sales Associate Cover Letter 2
• Sales Associate Cover Letter 3

Inside Sales Rep Cover Letter

Responsible for selling products and services from company headquarters or satellite offices rather than retail locations where customers walk in, inside sales reps spend a lot of time on the phone and using email. (Ideally for the company, they’re also spending plenty of time using smart automated sales software , but that’s another subject.)

If you hope to become an inside sales rep, you’ll need a sales representative cover letter that demonstrates related abilities. That includes good customer service, the ability to focus under pressure, and a solid background in sales or its theory. Take a look at these examples:

• Inside Sales Rep Cover Letter 1
• Inside Sales Rep Cover Letter 2
• Inside Sales Rep Cover Letter 3

Outside Sales Rep Cover Letter

While their inside counterparts work at a company building, outside sales reps travel to various locations to meet with clients on their turf. The two jobs have much in common, but an outside sales rep must demonstrate a skill set specific to traveling and meeting people in person.

This includes great one-on-one people skills, excellent personal grooming, and account growth. It is sales, after all. Here are a few excellent samples:

• Outside Sales Rep Cover Letter 1
• Outside Sales Rep Cover Letter 2
• Outside Sales Rep Cover Letter 3

Sales Manager Cover letter

Whether you’re already a manager hoping for a position at a new company, or you want to get a managerial job for the first time, the competition is stiff. You’ll need to show you not only have sales chops, but that you can manage people at the same time.

A sales manager cover letter should include how long you’ve been in the industry, how many people you’ve managed, your previous positions, your sales quota history and any related stats. These letters showcase exactly how to present professionally and put yourself in the running for manager:

• Sales Manager Cover Letter 1
• Sales Manager Cover Letter 2
• Sales Manager Cover Letter 3

You may have noticed that most of the above cover letter examples come with offers from their sites to help you craft your own cover letter (and often resume). If you don’t feel confident that you can do a stellar job yourself, go ahead and use one of those templates. Over time, you can use those skills to begin writing cover letters yourself, but there’s no pressure to do so now.

Why Are Sales Cover Letters Effective?

Again, writing a sales cover letter might feel daunting when you first set out to do it. In addition to making you look responsible and organized, however, a cover letter will immediately push you further up in the queue because a full 45 percent of job applicants don’t even include one. If you can get ahead of nearly half of the competition that easily, why wouldn’t you?

At the end of the day, a cover letter just isn’t that hard, and the potential rewards are indisputable. Take this opportunity to write the best cover letter you can, tailoring it to the job description and using a cover letter builder if necessary. There’s nothing wrong with getting a little help, but there’s everything wrong with leaving an opportunity on the table. That’s just not how salespeople roll, right?

Finally, keep learning. Increase your sales skills, learn to build remote teams , and practice your writing and communication skills as often as possible. Do this when you’re on the job hunt and when you’re not, because in the end, it will make you a better worker who is more appreciated by your employer. And that in turn is bound to pay off for life.

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Sales Cover Letter Writing Templates & Tips to Help You Stand Out from the Crowd

A sales cover letter is a chance to sell yourself. It’s an opportunity to personalize your job application and explain why you’re the best person for the sales job you want.

Moreover, it gives you a chance to prove that you have the selling skills necessary to succeed in a role. Research shows that 72% of recruiters expect a cover letter even when they are “optional” with 77% of the recruiters giving preference to candidates who include one. Additionally, 83% of hiring managers and HR professionals say that cover letters can boost your chances of getting an interview.

Further, Jobvite’s 2021 recruiter study showed cover letters are becoming increasingly important to recruiters with 26% considering them very important for candidate evaluation (up from just 8% in 2017).

Whether you are in the market for a business development, customer success or a sales representative position, a cover letter, in addition to a professional resume can help you land a job interview.

In this article, we’re going to explain why sales position cover letters matter, what sales managers look for in an ideal candidate and some cover letter tips to make your application stand out. We’ll also share some cover letter examples sales reps can use to help craft your own.

Why do sales cover letters matter?

Similarly, in a professional cover letter, you must position yourself as the answer to their hiring needs. Think of a cover letter your sales pitch to a prospective customer where you position yourself as the solution to their problem (i.e. a salesperson that will help them reach their goals, whether that’s to close more deals, increase revenue, grow into new markets, etc.).

A great cover letter goes beyond showcasing your sales skills and track record. You’re competing in a saturated market during your job search and many applicants have similar skills and sales experience to your own. Your cover letter can give you the edge over the competition and complement your sales resume – especially if you’re writing a cover letter for sales positions that have plenty of suitors.

Use the cover letter to not only showcase your skills but to sell yourself, explaining exactly why and how your past work experience will help you deliver results.

Take this time to show that you care not only about landing the sales position but also the company you’re applying to. Conduct thorough research and tie your own personal experiences to the company’s values.

For example, if you’re applying for a job at an email marketing SaaS company and have used their platform before, mention it. Talk about how their software helped you in a previous job or endeavor and relay your passion for the tools and their features.

A touch of personalization like this can go a long way. Personalization is key in sales because it humanizes the customer journey and selling process. Using it in your sales position cover letter has the same outcome. It gives you the chance to expand beyond simply a name on a piece of paper and helps to bring your application to life.

It also proves that you’ve done your due diligence with their products and have found a way to tie that into your unique narrative and background. This shows that you can replicate this process with your future leads, prospect’s and customers if hired.

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What do sales managers look for in an ideal sales candidate?

There are many types of sales methodologies and each one requires varying degrees of skill.

However, sales superstars share basic strengths and qualities that help them go above and beyond.

These include:

• Responsibility. Elite sales reps take ownership and accountability for their performance. They don’t blame anybody else for their shortcomings and set high goals for themselves.
• Coachability. They pick up processes and operations quickly and easily in order to perform at a high standard. As sales associates must continually learn about new products, features, tools, trends and techniques, they need to be adept at understanding and showcasing this knowledge on a regular basis.
• Goal orientation. Successful reps constantly set and surpass their targets and objectives. They go beyond what is expected and are eager to learn in order to level-up their skillset and performance.
• High motivation, willpower or grit. Reps need to be motivated and ready to convert prospects into customers, every single day. Furthermore, they need to handle rejection well and press on. Seasoned reps understand that rejection is part of the game, push through rejection and persevere.
• Product knowledge. Superstar reps have a deep understanding of the products they are selling. This allows them to portray tremendous confidence and enables them to have more meaningful conversations with their leads and prospects. They don’t stop at simply understanding a product; they become experts on the solutions they’re selling.
• Customer connection. They take the time to understand their customer’s pain points and needs in order to help solve their problems. They go beyond simply trying to sell a product or service and are genuinely interested in improving their prospects’ day-to-day. By perfecting listening skills, they can ask pointed questions to allow the prospect to come to their own conclusions about why they need their products.
• Sales process conformity or adaptability. They adhere to the sales process that their company and managers have set forth. Simultaneously, they creatively adapt their approach based on any changes or setbacks they encounter (both environmental and customer-based). They are consistently prospecting, following up and closing deals.
• Time management. The best reps are exceptionally talented at managing their time. They are able to categorize prospects and capitalize on the opportunities that generate high-value for the business. When they aren’t selling, they’re upskilling and prospecting .

Highlighting superstar traits in a sales cover letter

Knowing what sales managers look for in an ideal sales candidate equips you to position your own strengths in a way that makes them stand out in your cover letter.

Therefore, highlight your achievements in a way that aligns with one of these ideal rep qualities.

For example, say that in a previous role you alone increased company-wide customer referrals by 30%. While very impressive, rather than simply listing this as a standalone statistic, tie it into the customer connection quality from the sales superstar list.

The end product may look like this:

• Through excellent listening and conversational skills, I built meaningful customer relationships that stimulated a 30% increase in customer referrals

Here’s a sales cover letter example from an account executive applicant :

• Awarded Top Sales Consultant in the territory for two straight quarters and numerous other recognition for helping drive the business, with over $70,000 worth of merchandise sold in the top-performing quarter at Best Buy.
• Exceptional academic qualifications, including a forthcoming Bachelor of Business Administration in Finance from The George Washington University School of Business.
• Successfully automated and maintained an innovative metrics reporting process for the team's monthly capitalization rates, dramatically increasing capitalization opportunities on a per-project basis at Royal Bank of Canada.
• Effectively prepared a variety of business and personal tax returns for clients using Syntax, filing more than 84 tax returns a day resulting in an additional 34 new clients during the taxation season at MA Consulting.
• Provided expert assistance in auditing and organizing information regarding tax returns.
• Assisted specialists in verifying data and communicating with customers to maintain documentation, running and preparing support documents at Mariner Finance.

He seamlessly intertwines his own achievements with the attributes that make up a top sales performer.

If we take a closer look at the first bullet point, which contains his achievements:

Awarded Top Sales Consultant in the territory for two straight quarters and numerous other recognition for helping drive the business.

Sales superstar strengths:

• Driving business growth through high motivation, willpower and grit. To win Top Sales Consultant two quarters in a row takes serious determination and a will to succeed
• Goal-orientedness. In order to drive sales to such a high level, he must have set exceedingly high goals for himself and made a valiant effort to achieve them

Keeping what hiring managers are looking for front-of-mind can help you tailor your cover letter in a way that lands you an interview.

Pro-tip : Ensure that your cover letter is congruent with your profile on LinkedIn in case the hiring manager examines your credentials further. As LinkedIn’s platform is designed to blend the traditional resume and cover letter (and resume examples) via bios and job experience, it should synchronize with your application.

Sales cover letter examples: How to stand out

When it comes to cover letter examples, sales representatives should consider both quality and format.

There are three essential tactics to follow when creating a cover letter for a sales position:

• Top. Explain why you’re the best candidate for the job (as discussed in the first section)
• Middle. Format your achievements with bullet points to make them pop
• Bottom. Finish strong with a CTA (your contact details with a few words encouraging them to get in touch)

Let’s run through each section in detail with some sales cover letter samples to boot.

Top of the cover letter

Start with a targeted message. Explain why you are the best candidate for this specific position. The more details the better. Avoid sounding overly broad.

If you can find the hiring manager’s name via research, include it. Addressing your cover letter to a specific person adds a personal touch that can pique interest.

The goal is to capture the hiring manager’s attention and convey that you are astutely familiar with the company and brand that you’re applying to work for.

Here’s a cover letter template for the start of your letter:

Dear [NAME], I’m so excited to apply for this job because I’ve followed your company for years. I am very familiar with the mindset required to excel as a sales representative for your brand. I respect your values, mission and goals when it comes to making a global social impact through a meaningful, value-driven platform. I’m incredibly excited about the work that your company does and I believe my previous experience gives me the competitive edge you’re looking for in a rep. As a rep for [PREVIOUS COMPANY], I acquired a dynamic skill set that aligns with your company’s needs. I’m ready to pursue my ultimate dream career and blend my unique skills and accomplishments with something that aligns with my preeminent personal passions.

In this example, the applicant begins with a personalized opener and highlights a specific interest in the company they’re applying to work for.

By showing a specific interest in the company and role, you significantly boost your chances of landing an interview. That’s because personalization helps to bridge the gap between anonymous applicant and cultural fit.

Middle of the cover letter

Transition into your specific achievements and accomplishments in previous positions. As discussed above, align your skills with the strengths and qualities that hiring managers are looking for.

Quantify your achievements and detail specific examples of what you’ve done. Did you hit your sales goals for three consecutive years? Were you awarded the top inside sales rep for two quarters? Now is the time to say it. Use bullet points to make them pop. Go beyond what’s listed in your sales representative resume and add value bombs where applicable.

Here’s a template for the middle of your sales representative cover letter:

Closed deals at a rate 2x higher than company set targets by asking pointed questions based on actively listening to prospects’ needs

Grew customer base by 15% through driven and motivated networking, outreach and follow-ups

Awarded Top Sales Representative for 5 out of the 8 quarters I was employed

Designed a first-rate internal communications strategy that directly boosted pipeline growth by 10% in one year

Consistently drove aggressive YOY sales by 20% over the last 2 years

Created an internal communication skills course for entry-level reps which resulted in an 18% increase in quota attainment

Bolding your numeric achievements is an effective visual strategy. The hiring manager will most likely scan your cover letter and, if impressed by your achievements, will re-read in full.

Bottom of the sales cover letter

Finish with a short paragraph that indicates how you will offer an advantage if hired.

Now is the time to dictate specifically how you will use your aforementioned passion, excitement and achievements to better the company you’re applying to. Again, do your research before applying so that you can align this section with the company’s needs.

The best place to learn about what the company wants from you is the job description itself. The job description should set clear expectations of what the role entails, the daily activities and required experience. It will also tell you a bit about the company.

Allude to the themes in the job description in your final paragraph. This shows that you:

• Read the job description in full
• Conducted follow up research
• Are capable of selling yourself based on the criteria you’ve been given

Here’s a template for the end of your cover letter:

Through working on projects in local communities, I’ve developed a keen interest in connecting with the front-line workers who utilized my [PREVIOUS COMPANY’S] products and services. I’m eager to transfer the critical knowledge I’ve retained from these meaningful experiences to a more global level. Your company has grown at an impressive rate and your business strategy keeps community health and effective global leadership front of mind—two things I respect at the highest of levels. As part of the Sales Team at [YOUR COMPANY], I look forward to learning more about your product, joining a highly motivated and talented team and contributing to your overall growth.

Here, the applicant uses personalization to highlight their company-knowledge, work experience and future goals. They clearly state how they’ll contribute to the company’s growth and help them scale meaningfully. It’s obvious that they’re passionate about what the company does and are ready to take the next step in their career.

Here’s a template for the CTA with easily accessible contact information, which will make it easy for the hiring manager to reach out immediately without wasting valuable time:

Please feel free to contact me if you have any additional questions at [phone number] or [email]. Thank you for your time and consideration.

Kind regards,

[Your Name]

Make sure to end your cover letter with a professional signoff. Match your voice and tone with the company’s style, which you can find in the job description and throughout your research.

For example, if the tone is highly professional use any of the following signatures in your cover letter:

• Best regards
• Kind regards
• Respectfully
• Yours sincerely (if you know the name of the recipient and you open with their name)
• Yours faithfully (if you don’t know their name and you open with “dear sir/madam”)
• If the company’s tone is more laid back, you can use:
• Thank you for your consideration

Avoid using casual phrasing. As a cover letter is a formal correspondence and an opportunity to make a great first impression, casual phrasing can come across as overly friendly and unprofessional.

Do NOT use any of the following signatures in your cover letter:

• Affectionately
• Warm regards
• Take it easy
• Have a great day

The complete cover letter for sales associate

Combining all the sections above, this is what a complete cover letter for sales associate positions could look like.

Dear [NAME], I’m so excited to apply for this job because I’ve followed your company for years. I am very familiar with the mindset required to excel as a sales representative for your brand. I respect your values, mission and goals when it comes to making a global social impact through a meaningful, value-driven platform. I’m incredibly excited about the work that your company does and I believe my previous experience gives me the competitive edge you’re looking for in a rep. As a rep for [PREVIOUS COMPANY], I acquired a dynamic skill set that aligns with your company’s needs. I’m ready to pursue my ultimate dream career and blend my unique skills and accomplishments with something that aligns with my preeminent personal passions. Through working on projects in local communities, I’ve developed a keen interest in connecting with the front-line workers who utilized my [PREVIOUS COMPANY’S] products and services. I’m eager to transfer the critical knowledge I’ve retained from these meaningful experiences to a more global level. Your company has grown at an impressive rate and your business strategy keeps community health and effective global leadership front of mind—two things I respect at the highest of levels. As part of the Sales Team at [YOUR COMPANY], I look forward to learning more about your product, joining a highly motivated and talented team and contributing to your overall growth. Please feel free to contact me if you have any additional questions at [phone number] or [email]. Thank you for your time and consideration. Kind regards, [Your Name]

Final Thoughts

Regardless of the sales position, cover letters that follow the example shown by those above can help you rise above the crowd. A great sales cover letter offers an opportunity to connect with the hiring manager at the company you’re applying to. It’s a chance to stand out from the crowd, showcase your talents and your selling skills.

Use it as a sales platform to sell yourself. Format it in a way that helps the reader easily find your accomplishments and wow them by aligning past achievements with ideal candidate qualities.

Personalize it by researching the company and showcasing excitement for the specific role. Avoid generalizations and discuss details. Read the job description in full, reference its themes throughout and explain exactly why and how you are the right candidate for the job.

While not every hiring manager reads cover letters, you should always put your best effort into writing them. You never know when it will be the breakthrough you need to land an interview and eventually get the job.

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Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Published: April 20, 2022

A strong sales cover letter can do a lot for you as an applicant — like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.

That said, stringing cover letters together is often one of the more grating, monotonous tasks job seekers have to put up with — but while putting a sound sales cover letter together can be a chore , it doesn't necessarily have to be a challenge . There are some key tips, strategies, and structures you can fold into your letters to make them as compelling as possible.

Let's take a look at some of those tricks, review how to arrange your sales cover letter, and see an example of what a solid one looks like in practice.

Sales Cover Letter Tips

Keep it concise..

You should aim to keep your cover letter between three to five paragraphs, and under no circumstances should it be more than one page. Employers fielding a high volume of applications could be leafing through hundreds of cover letters every day. If you're too long-winded — stringing together a multi-page history of your entire professional life — you're going to get overlooked.

Use a professional font.

A cover letter is a professional document, so it warrants a professional presentation. Don't get too cute with your font selection or colors. Go with something like Times New Roman, Arial, or Calibri — and always have the text be black.

Avoid flowery language without sacrificing flow.

You're not writing an English essay or preparing for a poetry slam here. Again, you want to keep things professional. Avoid flowery phrases like, " At your leisure " or " Please find attached herewith. ” That said, you want your letter to flow and sound natural, so try not to come off too stiff.

Highlight relevant skills.

Pore over the listing for the role you're applying for. What is the company in question looking for? What specific skills and qualities do they call out in the job description? Once you have those questions squared away, try to find ways to include those elements in your cover letter.

Reference quantifiable achievements.

In most cases, employers won't look at the skills you highlight and just take you at your word — you need to point to hard, quantifiable results that demonstrate you're the real deal.

How to Write a Sales Cover Letter

If you’re applying to a conservative company or work in a formal industry — like finance, healthcare, or law — include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.

But if you’re applying to a less formal place, you can probably get away with simply writing your name and email address — followed by a space and the company's name and email address.

Maybe you’re not sure who will be reading your cover letter — but don’t write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager’s name.

Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager Joyfull" and see if you can find the team’s leader on LinkedIn. When applying to a conservative company, write “Dear Mr./Ms. [Last name].” When applying to a startup or relatively relaxed organization, write “Dear [First name] [Last name].”

Your intro paragraph should highlight why you’re a great fit. It’s a high-level overview, rather than an in-depth exploration of your work history and qualifications, so keep it under four sentences.

The standard cover letter opening line is something along the lines of:

"I’m interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. "

While these sentences might not kill your chances of getting the job, they generally don’t help. You want to grab the reader’s attention and sell yourself from the very start — so don't be reluctant to try a personalized, compelling line that will draw the hiring manager in and make them want to read more.

Here are a few examples:

" I love working with small businesses — in fact, I’ve helped more than 300 in the past year at my current job — which is why I’m so excited about the chance to help SMBs discover Joyfull. "

" Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position. "

Do you know a current or former employee who speaks positively about the company? Mention them in your intro. In some cases, you might have their referral — either by submitting your application or connecting you with the hiring manager — but even if you don't, you can still drop their name.

For instance, you might say something like, "As a self-starter who thrives in autonomous, results-oriented environments, I’m drawn to the BDR role at Red Shelf. I’ve heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team."

First Body Paragraph

In this paragraph, choose a relevant work experience. What does "relevant" mean? You’re trying to show your existing abilities and knowledge map well to the role you’re applying for, so if you currently work in retail and you want to become a business development rep, you might write:

" As a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality, and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales — both skills I’d use as a HubSpot BDR. Finally, it’s made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads. "

Second Body Paragraph

The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role you’re applying for. Imagine you’re currently an AE applying for a manager position. Your second section could read:

“ In the past 16 months on the Pacific West team, I’ve taken several opportunities to grow my leadership abilities. I started a mentorship program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success — the half-year retention is 20% higher for participants versus those without mentors. As a sales manager, I’d continue to look for ways to support, mentor, and train my salespeople so they can maximize their potential. "

Third Body Paragraph

If you have another relevant experience, discuss it here. But you don’t have to add a third paragraph just for the sake of adding one — a lot of the time, a shorter cover letter is better, provided you can convey an appropriate amount of relevant information.

Let’s suppose you’re applying for a sales engineer role — a highly technical and demanding job that likely warrants a three-paragraph cover letter. You could say something like:

"After spending two years in customer support, I’m in my element when answering product-related questions. There’s nothing I enjoy more than getting a challenging ticket I can dig into — and there’s nothing more satisfying than finally solving it. As a sales engineer for HubSpot, I’d get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills I’ve honed as a support rep."

This section doesn’t need to be long or flowery. Many people end with unnecessary statements like, "Please let me know if I can provide any more information” or "Thank you for your consideration."

The problem with these? A hiring manager can safely assume you’ll give more info if asked and are appreciative of their time. You’ll seem like every other applicant who’s grabbed a generic template from the internet — which, okay, you might be doing, but they don’t need to know that.

Instead, reiterate your interest with a strong summary line like:

“The best days at work are usually the longest and most demanding — because I go home knowing I’ve helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations.”

Sales Cover Letter Template

Dear Jane Doe,

I’m passionate about [helping X type of customer, solving Y goal, working in Z industry] — which is how I found the [open position] at [company name]. The more I learned about [company’s] mission to [insert mission here, i.e. “improve the remote working experience,” “make personal finance easy”], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. “Customer Development”] team.

As a [title] at [current employer or skill], I’m responsible for [doing X and Y]. This has helped me develop [ability] -- in fact, [insert proof of your skill, e.g. “my boss recently said I was one of the most resourceful employees he’s ever had” or “I’m known for my ability to stay collected and take the lead during high-pressure situations.”] I’d use [X skill] as your [job title] to [achieve main objective].

I’m also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You’re looking for someone with [X skill/character traits], and I believe I’m a good fit.

Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future -- I hope I get the opportunity to contribute.

[Your name]

Sales Cover Letter Example

Why It Works

This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.

By alluding to the fact that they're familiar with the vertical the role serves, the applicant establishes the relevance of their experience — and by touching on elements like their experience with mentorship, they're demonstrating their growth potential within the role.

If you're in the middle of a job hunt, odds are you're going to write your fair share of cover letters — so knowing how to put a compelling one together is in your best interest. It might be the difference between ultimately landing a sales role and not even popping up on an employer's radar.

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Five fill-in-the-blank cover letter templates to help you impress recruiters.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

17 Professional Sales Cover Letter Examples for 2024

Your sales cover letter must immediately highlight your top sales achievements. Make sure these feats stand out to catch the hiring manager's eye. Relate your experience directly to the job requirements. Demonstrate how your skills will translate into success for their company.

All cover letter examples in this guide

Software Sales

Solar Sales

Jewelry Sales

Door To Door Sales

Enterprise Sales

Executive Sales

Inside Sales

Outside Sales

Phone Sales

Luxury Sales

Furniture Sales

Construction Sales

Cover Letter Guide

Sales Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Sales Cover Letter

Key Takeaways

Navigating the job application process, you've likely realized a compelling sales cover letter is essential to accompany your resume. It's not just a formality; this document is your chance to showcase a standout achievement that defines your professional success. Crafting this narrative can be tricky; you want to blend formality with originality, avoiding tired clichés. Keep it concise, one page only, to ensure every word counts. Let's explore how you can articulate your proudest moment and make a lasting impression.

• Personalize your sales cover letter and get inspired by other professionals to tell a compelling story;
• Format and design your sales cover letter to make an excellent first impression;
• Introduce your best achievement in your sales cover letter to recruiters;
• How to make sure recruiters get in touch with you, using your sales cover letter greeting and closing paragraphs.

What is more, did you know that Enhancv's AI can write your cover letter for you? Just upload your sales resume and get ready to forward your job application in a flash.

If the sales isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Sales resume guide and example
• Senior Sales Associate cover letter example
• Senior Account Executive cover letter example
• Customer Support Specialist cover letter example
• Liquor Store Manager cover letter example
• Entry-Level Customer Service cover letter example
• SaaS Account Executive cover letter example
• Technical Sales Representative cover letter example
• Business Analyst Retail cover letter example
• Sales Director cover letter example
• Customer Relations Manager cover letter example

Sales cover letter example

PAYTON WEBSTER

Los Angeles, CA

+1-(234)-555-1234

[email protected]

• Referencing past successes and quantifiable achievements, such as increasing inbound success rates by 30%, positions the candidate as result-oriented and data-driven—an essential aspect for roles in sales.
• Personalizing the cover letter by mentioning the company's portfolio and their market position shows the candidate's initiative in understanding the company they are applying to, indicating a genuine interest in the role and the company.
• Highlighting top performance in previous roles, like being in the top 5% of sales professionals, emphasizes the applicant's competitive edge and their potential to be a high achiever in the new role.
• Including a recognized professional certification (CSP – Certified Sales Professional) immediately validates the candidate's expertise and dedication to professional development within the field of sales.

The format of your sales cover letter: structure, fonts, margins, and more

Your sales cover letter should include a header (with your name, position, and date); a greeting and introductory paragraph; a body and closing paragraphs; and an optional signature.

Remember that you're writing your sales cover letter for recruiters - as the Applicant Tracker System won't scan this content.

Here are a few more tips and tricks to keep in mind when formatting your sales cover letter:

• Use the same font in your sales cover letter and resume . We recommend modern fonts, e.g. Lato and Rubik, to help you stand out, instead of the stereotypical Arial and Times New Roman.
• Each paragraph should have single spacing, which is already set up for you in our cover letter templates .
• Our cover letter builder follows industry standards for your sales cover letter formatting - with a one-inch margin, surrounding your content.
• Always export your sales cover letter in PDF to ensure the image or text quality stays the same and your writing isn't moved about.

The top sections on a sales cover letter

• Header: Includes your name, contact information, and the date, establishing your professional identity and making it easy for the recruiter to reach you.
• Greeting: Addresses the hiring manager by name, demonstrating that you’ve done your research and are personally invested in the position.
• Introduction: Briefly introduces you and highlights your enthusiasm for the role, setting the tone for a persuasive pitch tailored to sales.
• Sales Experience and Achievements: Showcases your relevant sales background, numerical accomplishments, and key wins, emphasizing your proven ability to drive results and revenue.
• Closing and Call to Action: Politely wraps up the letter, restating your interest, and indicates your desire for a personal interview, while subtly urging the recruiter to take the next step.

Key qualities recruiters search for in a candidate’s cover letter

Proven track record of meeting or exceeding sales targets: Demonstrates the ability to deliver results and generate revenue.

Excellent communication and interpersonal skills: Essential for building relationships with clients and effectively presenting products or services.

Strong negotiation and closing abilities: Showcases the capability to persuade and finalize sales, crucial for driving business success.

Customer-focused approach: Indicates understanding of customer needs and the importance of customer satisfaction in sales retention and growth.

Resilience and adaptability: Reflects the capacity to handle rejection and adapt to different sales situations or market changes.

Experience with CRM software and sales reporting tools: Displays technical aptitude and the ability to analyze sales data to inform strategies and improve performance.

How to personalize your sales cover letter greeting

Before you start writing your sales cover letter, take the time to find out who is recruiting for the role.

Search for the recruiter's name on LinkedIn or the corporate website to address them personally in your sales cover letter salutation .

What if you can't find out who's recruiting for the role?

Always aim to avoid the very impersonal "Dear Sir/Madam" - instead, opt out for "Dear HR Team" or "Dear Hiring Manager" to make a better first impression.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department Name] Team,
• Dear [Mr./Mrs./Ms.] [Last Name],
• Dear [Job Title] Hiring Committee,
• Dear Human Resources Director,

Your sales cover letter intro: showing your interest in the role

On to the actual content of your sales cover letter and the introductory paragraph .

The intro should be no more than two sentences long and presents you in the best light possible.

Use your sales cover letter introduction to prove exactly what interests you in the role or organization. Is it the:

• Company culture;
• Growth opportunities;
• Projects and awards the team worked on/won in the past year;
• Specific technologies the department uses.

When writing your sales cover letter intro, be precise and sound enthusiastic about the role.

Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.

What to write in the body of your sales cover letter

Now that you've got your intro covered, here comes the heart and soul of your sales cover letter.

It's time to write the middle or body paragraphs . This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.

Keep in mind that the cover letter has a different purpose from your sales resume.

Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.

But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.

Select your achievement that:

• covers job-crucial skills;
• can be measured with tangible metrics;
• shows you in the best light.

Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.

Time to wrap up your sales cover letter

Writing the closing paragraph of your sales cover letter is just as important as the salutation.

You have to make it personalized to the job advert and recruiter.

Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.

Otherwise, you could also conclude your sales cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?

Is it beneficial to mention that you have no experience in your sales cover letter?

Lacking professional experience isn't the end of the world for your sales cover letter .

Just be honest that you may not have had roles in the industry, but bring about so much more.

Like, your transferable skills, attained thanks to your whole work and life experience (e.g. the skills your summer spent working abroad taught you).

Or, focus on what makes you, you, and that one past success that can help you stand out and impress recruiters (think of awards you've attained and how they've helped you become a better professional).

Alternatively, write about your passion and drive to land the job and the unique skill set you would bring to enhance the workplace culture.

Key takeaways

Your sales cover letter is your best shot at standing out by showing your motivation and the unique skills you'd bring to the job:

• Chose no more than one achievement, which you'd be talking about in the body of your sales cover letter, by focusing on skills and outcomes;
• Address recruiters with their first or last name, or "Dear Hiring Manager" in your sales cover letter greeting;
• Introduce in no more than two sentences what makes your profile unique (perhaps it's your motivation, enthusiasm, or appreciation of the company you're applying for);
• Select the same font you have used in your resume (avoid Times New Roman and Arial, as most candidates tend to invest in them);
• Close your sales cover letter with a promise of how you see yourself growing in the company and the benefits you'd bring about.

Sales cover letter examples

Explore additional sales cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

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15 Stellar Sales Cover Letter Examples to Elevate Your Sales Career

Explore 15 impactful sales cover letter examples to supercharge your job applications. Craft compelling pitches and stand out in the competitive sales landscape.

Table of Contents

If you’re a sales professional tired of hunting for a job, a persuasive sales cover letter can be your ticket to success. Whether you're a seasoned sales professional or just stepping into the industry, crafting a captivating cover letter is essential to make a lasting first impression.

Let us explore the curated collection of 15 exceptional sales cover letter examples that showcase the art of effectively pitching yourself, highlighting your skills, and resonating with prospective employers.

Elevate your application game and learn the secrets to stand out in a sea of candidates, grabbing the attention of hiring managers and paving your way to a successful sales career.

How to write a sales cover letter

Writing a compelling sales cover letter involves showcasing your skills, experiences, and enthusiasm for the position while demonstrating your understanding of the company's needs and goals. Here's a step-by-step guide to help you craft an effective sales cover letter:

• Format and header : Start with your contact information, followed by the date and the recipient's details. Use a professional font and maintain a clean, easy-to-read format.
• Salutation : Address the hiring manager by name if possible. If you don't know their name, use a generic salutation like "Dear hiring manager."
• Opening paragraph : Introduce yourself and mention the specific role you're applying for. Briefly express your enthusiasm for the position and the company. You can also include a sentence that highlights a mutual connection, if applicable.
• Middle paragraphs : Use one or two paragraphs to showcase your relevant skills, experiences, and achievements. Tailor your content to align with the job description. Highlight specific accomplishments that demonstrate your ability to meet or exceed sales targets, build relationships, and contribute to the company's success. Use quantifiable results whenever possible (e.G., "Increased sales by 30% within the first quarter").
• Show your fit : Explain why you're a perfect fit for the role and the company. Mention aspects of the company's culture, mission, or products/services that resonate with you. Describe how your background and skills align with their needs and how you can contribute to their goals.
• Address concerns or gaps : If you have any gaps in your resume or changing career paths, briefly address them and explain how your experiences have prepared you for the sales role.
• Express enthusiasm : Reiterate your excitement about the opportunity to join their team and contribute to their success. Make it clear that you're genuinely interested in the position.
• Closing paragraph : Thank the employer for considering your application and express your interest in further discussing your qualifications. Mention that you've attached your resume for their review.
• Formal closing : End the letter with a professional closing , such as "Sincerely" or "Best regards," followed by your typed name.
• Signature : Leave space for your physical signature if you're submitting a printed cover letter. If submitting electronically, simply type your name.
• Contact information : Include your phone number and email address under your typed name for easy follow-up.
• Proofread : Thoroughly proofread your cover letter for grammar, spelling, and formatting errors. Mistakes can make you appear careless and negatively impact your chances.
• Tailor for each application : Customize your cover letter for each application. Address the company's specific needs and reference relevant experiences to demonstrate your fit.
• Keep it concise : Keep your cover letter concise, ideally around one page. Use strong, succinct language to convey your message effectively.
• Attach your resume : Attach your resume to the email or application if applicable.

Your sales cover letter should be a balance of professionalism, enthusiasm, and evidence of your sales prowess. It's your chance to make a strong first impression and encourage the employer to review your resume and consider you for an interview.

5 Detailed sales cover letter examples for inspiration

Here are five sales cover letter examples that you can use as inspiration or modify to suit your specific situation. Remember to customize the content to match your skills, experiences, and the position you're applying for.

1. Sales cover letter example for entry-level sales position

2. sales cover letter example for experienced sales representative, 3. sales cover letter example for sales manager, 4. sales cover letter example for pharmaceutical sales, 5. sales cover letter example for technical sales engineer, 10 short sales cover letter examples.

Here are five short sales cover letter examples that you can use as inspiration or modify to suit your specific situation. Remember to customize the content to match your skills, experiences, and the position you're applying for.

1. Sales cover letter example for cold prospecting

2. sales cover letter example for referral mention, 3. sales cover letter example for job posting response, 4. sales cover letter example for expressing industry knowledge, 5. sales cover letter example for highlighting achievements, 6. sales cover letter example for entry-level sales position, 7. sales cover letter example for experienced sales professional, 8. sales cover letter example for consultative sales approach, 9. sales cover letter example for sales management, 10. sales cover letter example for demonstrated results.

Feel free to customize these cover letter examples according to your own experiences and the specific job you're applying for. Tailoring the content will help you stand out and make a stronger impression on potential employers.

As we wrap up our exploration of these 15 sales cover letter examples, remember that your cover letter is your chance to shine, showcasing your unique skills, experiences, and passion for the field. Each example we've discussed offers valuable insights into how to captivate recruiters and hiring managers, leaving a lasting impression.

Embrace the art of effective communication, and watch as your applications rise to the top of the stack. Here's to your future success in the dynamic world of sales!

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Sales Cover Letter

Cover letter maker.

Writing a sales cover letter can be challenging. You’re selling yourself, your skills, and your experience to potential employers. The purpose is to capture their attention, demonstrate how your skills align with the job, and earn a chance to interview. This guide offers various sales cover letter examples and tips on how to write an effective one.

What is a Sales Letter?

A sales cover letter is a document sent with your resume to provide additional information on your skills and experience in sales. It is written to introduce yourself to potential employers while expressing your interest and suitability for the job position.

What is the Best Example of a Salesperson Cover Letter?

Dear [Hiring Manager’s Name],

I am writing to apply for the salesperson position at [Company Name] that was advertised on [Job Board/Company Website]. With over five years of experience in sales, a strong track record in business development, and an ability to meet and exceed sales objectives, I believe that I am an excellent fit for the role.

In my previous role at [Previous Company Name], I managed a wide range of sales activities, from lead generation and conversion to client retention. I was responsible for increasing sales by 35% over a 12-month period, successfully growing my client base and maintaining high levels of customer satisfaction.

I am confident that my strong communication skills, deep understanding of the sales process, and passion for exceeding sales targets make me an excellent candidate for this position.

Thank you for considering my application. I look forward to the opportunity to further discuss how my skills and experiences align with the needs of [Company Name].

Sincerely, [Your Full Name]

Size: 28 KB

Sales Cover Letter Format

A well-structured cover letter can make a significant difference in catching the attention of potential employers. Here’s an example:

1. Salutation: Start with a formal greeting like “Dear [Hiring Manager’s Name]”. If the name is not known, you can use a generic salutation like “Dear Hiring Manager”.

2. Introduction: Introduce yourself and state the position you’re applying for. Mention where you found the job posting.

3. Body: Here, highlight your experiences, skills, and achievements that make you a good fit for the job. Be specific and use quantifiable results if possible.

4. Closing: Express your gratitude for their consideration and your eagerness to discuss your application further. Close with a professional sign-off like “Sincerely” or “Best regards” followed by your full name.

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Sales Cover Letter Examples you can Copy & Paste

Sales representative cover letter example.

Dear Hiring Manager,

I’m excited to express my interest in the Sales Representative position at [Company Name] as advertised on [Job Board/Company Website]. As an energetic sales professional with a track record of consistently increasing revenue in previous roles, I believe I am well suited for this position.

At my current position with [Current Company Name], I have consistently exceeded my sales targets by 20% over the last two years. I attribute my success to my strong interpersonal skills, persistent attitude, and a thorough understanding of the sales cycle. My strong ability to forge and maintain client relationships has also greatly contributed to my success in meeting and exceeding sales objectives.

I am confident that I can bring the same level of high performance to your team at [Company Name]. I look forward to the opportunity to discuss how my skills and experiences align with the Sales Representative position at your esteemed organization.

Sales Cover Letter without / No experience Example

Even without direct sales experience, it’s possible to convince a hiring manager of your potential. Here’s a sample letter:

I am thrilled to apply for the entry-level sales position at [Company Name] that was posted on [Job Board/Company Website]. While I may not possess direct experience in sales, I am confident that my transferable skills, quick learning ability, and enthusiasm for the field will enable me to excel in this role.

During my time as a volunteer with [Organization Name], I gained excellent communication and interpersonal skills as I regularly interacted with a diverse set of people. Additionally, my time as a [Previous Role] required a high level of organization and multitasking, both of which are essential skills in a fast-paced sales environment.

I am eager to bring my passion for building relationships and providing excellent service to your sales team. I appreciate your consideration and look forward to discussing my potential contributions further.

Account Executive Cover Letter Example

This letter highlights the candidate’s experience and success in managing client relationships:

I am writing to apply for the Account Executive position at [Company Name] as posted on [Job Board/Company Website]. With three years of experience as an Account Executive, I have honed my skills in sales, client relationship management, and strategic planning.

In my current role at [Current Company Name], I manage a portfolio of over 30 clients, consistently ensuring high levels of customer satisfaction. I am proud to say that I have increased account retention by 15% in the past year alone. I believe my ability to create and nurture long-lasting relationships with clients will be a valuable asset to your team.

Thank you for considering my application. I am eager to potentially bring my strong track record in account management to [Company Name].

B2B Sales Cover Letter Example

An effective B2B sales cover letter needs to showcase your ability to form partnerships and negotiate deals.

I’m writing to express my interest in the B2B Sales position at [Company Name] listed on [Job Board/Company Website]. With over five years of experience in business-to-business sales and a strong track record of success, I am confident that I can contribute positively to your esteemed organization.

At [Current Company Name], I managed to secure contracts with key businesses, increasing our B2B sales by 30% over the last two years. This achievement was possible due to my strong negotiation skills and my ability to build and maintain solid business relationships.

I am excited about the opportunity to contribute to [Company Name] and drive its B2B sales growth. Thank you for considering my application.

Best regards, [Your Full Name]

Business Development Manager Cover Letter Example

A strong cover letter for a Business Development Manager position should highlight strategic thinking and a successful track record of business growth.

I am writing to apply for the Business Development Manager position at [Company Name] as advertised on [Job Board/Company Website]. With over seven years of experience in business development roles, I am skilled at identifying opportunities, negotiating deals, and implementing strategic plans.

During my tenure at [Current Company Name], I initiated partnerships with five industry-leading companies, resulting in a 40% increase in annual revenue. I attribute this success to my analytical skills, proactive nature, and ability to work with cross-functional teams to drive the execution of strategic projects.

I am eager to bring my business development expertise to [Company Name]. Thank you for considering my application.

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Sales Consultant Cover Letter Example

This letter can help you convey your abilities as a sales consultant – helping clients meet their sales objectives.

I’m excited to apply for the Sales Consultant role at [Company Name] posted on [Job Board/Company Website]. With a solid background in sales and a passion for consulting, I am certain I can deliver excellent results.

As a sales consultant at [Current Company Name], I’ve consistently helped our clients achieve their sales goals, with several clients witnessing over 25% growth in their sales. My expertise in market analysis, paired with my strong communication skills, allows me to develop effective sales strategies for our clients.

I am eager to bring this same success to the clients at [Company Name]. Thank you for considering my application.

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Sales Associate Cover Letter Example

As a Sales Associate, your ability to connect with customers and ensure their satisfaction is paramount. Your cover letter should showcase these skills.

I am applying for the Sales Associate position at [Company Name] as advertised on [Job Board/Company Website]. With my experience in retail sales and my strong communication skills, I am confident in my ability to significantly contribute to your team.

At [Current Company Name], I consistently exceeded sales targets and received the “Employee of the Month” award three times in the past year due to my customer service skills and product knowledge. I am confident that my ability to build customer relationships, coupled with my keen interest in [relevant product or service], would allow me to become a valuable asset to your team.

Thank you for considering my application. I look forward to the possibility of contributing to [Company Name].

Inside Sales Representative Cover Letter Example

Your cover letter for an Inside Sales Representative position should demonstrate your ability to sell over the phone or via email, your understanding of the sales process, and your outstanding communication skills.

I am writing to apply for the Inside Sales Representative position at [Company Name] as advertised on [Job Board/Company Website]. With over three years of experience in inside sales, I am proficient in turning leads into customers.

At [Current Company Name], I managed an average of 60 calls per day, converting 25% of these into customers. My success lies in my strong communication skills and my deep understanding of the sales process, enabling me to effectively identify client needs and deliver compelling product demonstrations.

I am excited about the opportunity to help drive sales at [Company Name]. Thank you for considering my application.

Sales Specialist Cover Letter Example

As a Sales Specialist, your cover letter should reflect your ability to provide detailed information about the products you sell, answer any questions customers might have, and meet sales quotas.

I am excited to apply for the Sales Specialist position at [Company Name] as advertised on [Job Board/Company Website]. With five years of experience in specialized sales and a proven track record of exceeding targets, I am confident I can contribute to your team.

In my current role at [Current Company Name], I exceeded my sales targets by at least 20% every quarter for the last two years. This was achieved by leveraging my extensive product knowledge and my ability to build strong customer relationships, often leading to repeat business.

I am eager to bring my sales expertise to [Company Name] and help drive your team’s sales performance. Thank you for considering my application.

Sales Director Cover Letter Example

For a Sales Director position, your cover letter should highlight your leadership skills, strategic planning abilities, and track record of driving sales growth.

I’m writing to express my interest in the Sales Director position at [Company Name], as listed on [Job Board/Company Website]. My successful background in sales leadership and strategic market planning makes me an ideal candidate for this role.

At my current company, [Current Company Name], I led a sales team of 15 professionals, resulting in a 30% revenue increase over two years. I believe this growth is a direct result of my efforts in strategic market planning, competitor analysis, and team leadership.

I’m excited to bring my skills and experiences to [Company Name] and contribute to your future success. Thank you for considering my application.

Sales Fresher Cover Letter Example

When you’re just starting in sales, your cover letter should emphasize your eagerness to learn, relevant coursework or internships, and any sales-related skills you’ve gained so far.

I am excited to apply for the entry-level sales position at [Company Name], as advertised on [Job Board/Company Website]. As a recent graduate with a degree in Business Administration, and a passion for sales and marketing, I am eager to start my career in this field.

During my time at [University Name], I took multiple courses in sales and marketing and completed an internship at [Company Name], where I learned about prospecting, lead generation, and client relationship management. I believe these experiences have prepared me for a successful career in sales.

I am enthusiastic about the opportunity to contribute to your team and learn from the best in the industry. Thank you for considering my application.

Entry Level Sales Cover Letter Example

For an entry-level sales position, your cover letter should focus on any relevant experiences and transferable skills that can be applied to a sales context.

I am applying for the Entry-Level Sales position at [Company Name] as posted on [Job Board/Company Website]. While I may be new to the sales industry, I am eager to apply my strong communication and problem-solving skills to a sales context.

During my time as a [Previous Job Title] at [Previous Company Name], I honed my customer service skills, and regularly received positive feedback from customers. I am confident that these skills will allow me to quickly build rapport with potential clients and meet sales targets.

I am excited about the opportunity to start my sales career at [Company Name]. Thank you for considering my application.

Medical Sales Cover Letter Example

For a Medical Sales position, your cover letter should highlight your knowledge in medical equipment and healthcare trends, along with your persuasive selling skills.

I am excited to apply for the Medical Sales Representative position at [Company Name], as posted on [Job Board/Company Website]. With a background in biomedical science and a proven track record in the sales sector, I am confident in my ability to contribute positively to your team.

In my current role at [Current Company Name], I have achieved a 25% increase in sales by leveraging my knowledge of medical technology and building strong relationships with healthcare providers. I understand the importance of staying updated with the latest healthcare trends and medical advancements, and I believe this awareness has contributed to my success in sales.

I am eager to bring my sales expertise and medical knowledge to [Company Name]. Thank you for considering my application.

Outside Sales Cover Letter Example

An Outside Sales cover letter should show your ability to build client relationships, your understanding of the sales territory, and your resilience in the face of rejection.

I am writing to apply for the Outside Sales Representative role at [Company Name], as advertised on [Job Board/Company Website]. With my extensive experience in outside sales and a deep understanding of the [specific area] territory, I am confident I can contribute to your team.

In my current role at [Current Company Name], I have consistently exceeded sales targets, even in highly competitive markets. My success lies in my ability to build strong relationships with clients and my resilience in the face of rejection.

I am excited to bring my skills and experience to [Company Name] and contribute to your future success. Thank you for considering my application.

Retail Sales Cover Letter Example

A Retail Sales cover letter should highlight your customer service skills, knowledge of product features, and ability to meet sales targets.

I am applying for the Retail Sales Associate position at [Company Name], as advertised on [Job Board/Company Website]. Having worked in retail for [number of years], I am well-versed in providing top-notch customer service and achieving sales targets.

During my time at [Previous Company Name], I was responsible for explaining product features to customers, managing inventory, and consistently meeting sales targets. I believe my strong communication skills and attention to detail make me a strong fit for your team.

I am eager to contribute to your team and help [Company Name] achieve its sales goals. Thank you for considering my application.

Medical Device Sales Cover Letter Example

In a Medical Device Sales position, your cover letter should emphasize your expertise in medical devices, sales acumen, and ability to foster client relationships.

I’m excited to apply for the Medical Device Sales Representative role at [Company Name], as listed on [Job Board/Company Website]. My experience in the medical device industry and my skills in cultivating client relationships make me an excellent fit for this position.

In my current role at [Current Company Name], I have consistently met and exceeded sales goals, driving a 30% increase in medical device sales. I believe my deep understanding of the medical device industry, combined with my persuasive sales techniques, will allow me to contribute significantly to your sales team.

Software Sales Cover Letter Example

For a Software Sales position, your cover letter should demonstrate your knowledge of software products and your ability to sell complex solutions.

I’m writing to apply for the Software Sales Representative role at [Company Name] as posted on [Job Board/Company Website]. I bring a deep understanding of software solutions, coupled with a proven track record in sales.

At my current position with [Current Company Name], I have excelled in selling complex software solutions, consistently exceeding sales targets by 20%. My success can be attributed to my ability to understand client needs and provide effective software solutions to address them.

I am eager to bring my software sales expertise to [Company Name] and contribute to your future success. Thank you for considering my application.

Sales Manager Cover Letter Example

A Sales Manager cover letter should highlight your leadership skills, ability to meet sales targets, and experience managing a team.

I am interested in the Sales Manager position at [Company Name] listed on [Job Board/Company Website]. With my extensive experience in sales leadership and proven ability to meet and exceed sales targets, I am confident I can make a significant contribution to your team.

In my current role as Sales Manager at [Current Company Name], I have led a team of 10 sales representatives to exceed sales targets by 15% over the past year. My leadership style focuses on fostering a supportive team environment while encouraging individual accountability.

I look forward to the opportunity to bring my leadership skills and sales expertise to [Company Name]. Thank you for considering my application.

Saas Sales Cover Letter Example

Applying for a SaaS Sales position, your cover letter should highlight your knowledge of SaaS products and your ability to sell subscription-based software.

I am thrilled to apply for the SaaS Sales Representative role at [Company Name], as advertised on [Job Board/Company Website]. With a strong background in software sales and a deep understanding of SaaS products, I am confident I would be a strong addition to your team.

In my present role at [Current Company Name], I have consistently met and exceeded sales targets for our SaaS offerings, resulting in an annual increase of 25% in sales. My ability to understand client needs and tailor SaaS solutions to meet these needs has been key to my success.

Thank you for considering my application. I am eager to bring my sales acumen and SaaS expertise to [Company Name].

Medical Representative Sales Cover Letter Example

When applying for a Medical Representative Sales position, your cover letter should emphasize your knowledge of the medical industry and your skills in selling medical products or services.

I am writing to apply for the Medical Sales Representative position at [Company Name], as listed on [Job Board/Company Website]. I have a thorough understanding of the medical industry and a proven track record in selling medical products and services.

In my current role at [Current Company Name], I have consistently achieved and often exceeded my sales targets, driving an increase in sales by 30% over the past year. My success can be attributed to my in-depth knowledge of the medical industry and my skill in establishing strong relationships with healthcare professionals.

I am excited about the opportunity to contribute to the sales team at [Company Name] and look forward to discussing my qualifications further.

Sales Rep Cover Letter Example

For a Sales Representative position, your cover letter should illustrate your sales experience, ability to understand customer needs, and track record of achieving sales goals.

I am applying for the Sales Representative position at [Company Name] posted on [Job Board/Company Website]. My proven record of successfully achieving sales targets, along with my strong communication skills, makes me the ideal candidate for this position.

As a Sales Representative at [Current Company Name], I consistently met or exceeded sales targets, resulting in a 20% growth in sales during my tenure. I attribute my success to my ability to understand customer needs and provide them with the right products and services.

I am eager to bring my sales skills and customer service experience to your team at [Company Name]. Thank you for considering my application.

Entry Level Sales Person Cover Letter Example

Even for an entry-level sales role, it’s crucial to highlight your understanding of the sales process, any relevant education or internship experiences, and your willingness to learn.

I am excited to apply for the Entry Level Sales position at [Company Name] as advertised on [Job Board/Company Website]. With a solid foundation in business and marketing from my [degree/internship/volunteer experience] and a strong desire to learn and grow, I am confident I can contribute to your sales team.

During my [degree/internship/volunteer experience] at [University/Company Name], I gained a deep understanding of the sales process, customer relationship management, and market research, all of which I am eager to apply in a practical sales role.

I am excited about the opportunity to learn from the experienced sales team at [Company Name] and to contribute to your ongoing success. Thank you for considering my application.

How do you Write a Cover Letter for a Sales Professional?

When writing a cover letter for a sales professional role, follow these steps:

1. Start with a professional header and salutation: Include your name, contact information, and the date at the top of the letter, and address the hiring manager by name.

2. Opening Paragraph: Briefly introduce yourself and state the job you’re applying for. Mention where you found the job posting.

3. Body of the letter: In one or two paragraphs, describe your relevant experience, skills, and achievements. Make sure to quantify your accomplishments with numbers, such as the percentage you increased sales by at a previous job.

4. Closing Paragraph: Conclude by expressing enthusiasm for the job and the company, and express desire for an interview.

5. Formal Closing: Close the letter with a formal sign-off like “Best regards” or “Sincerely,” followed by your full name.

Tips for Sales Person Cover Letter

1. Customize your cover letter: Tailor your cover letter for each job application. Show that you understand the company and role you’re applying for by mentioning specifics about both.

2. Highlight sales achievements: Use numbers to quantify your sales achievements, such as by what percentage you increased sales at a previous job.

3. Show you understand the product or industry: If you’re experienced in selling a particular type of product or in a specific industry, make sure to mention this.

4. Keep it concise and organized: A cover letter should be no longer than one page. Make sure it’s well-organized and gets straight to the point.

5. Proofread: Double-check your cover letter for any grammar or spelling mistakes. First impressions matter, and a well-written, error-free letter can help make a good one.

In conclusion, a well-crafted cover letter can set you apart from other candidates. It’s your chance to show the hiring manager why you’re the best person for the sales job, so make sure it presents you in the best possible light.

Text prompt

• Instructive
• Professional

Write a cover letter for a college student applying for an internship at an educational technology company

Form a cover letter for a high school student seeking a part-time job at a local bookstore.

SaaS Account Executive Cover Letter Example

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Start your SaaS Account Executive cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and the position you're applying for. Make sure to mention where you found the job posting. For example, "Dear [Hiring Manager's Name], I am writing to express my interest in the SaaS Account Executive position I saw advertised on [where you found the job posting]. With my extensive experience in SaaS sales and proven track record in account management, I am confident I can bring significant value to your team." This approach is direct, professional, and shows that you've done your research about the company and the role.

The best way for SaaS Account Executives to end a cover letter is by summarizing their qualifications, expressing enthusiasm for the role, and initiating the next step. They should reiterate their interest in the position and the company, and briefly highlight their relevant skills and experiences. It's also important to show eagerness to contribute to the company's success. For example: "I am excited about the opportunity to bring my proven sales record and understanding of SaaS solutions to your team. I look forward to the possibility of discussing my application further." Lastly, they should thank the hiring manager for their time and consideration. This ending is assertive, professional, and shows a proactive attitude, which are all qualities valued in a SaaS Account Executive.

SaaS Account Executives should include the following elements in their cover letter: 1. Personal Introduction: Start with a brief introduction about yourself, your current role, and why you're interested in the SaaS company you're applying to. 2. Relevant Experience: Highlight your experience in the SaaS industry. This could include your sales achievements, account management experience, or any specific projects you've led that are relevant to the role you're applying for. Be sure to quantify your achievements where possible. 3. Knowledge of the Company's Product: Show that you've done your homework by demonstrating your understanding of the company's product or service. This could include how you've used it in the past, how it compares to competitors, or how you could help improve it. 4. Skills and Qualifications: Highlight the skills and qualifications that make you a good fit for the role. This could include your sales skills, technical knowledge, or any certifications you hold that are relevant to the SaaS industry. 5. Customer Success Stories: If possible, share a few customer success stories that demonstrate your ability to build relationships and drive sales. This could include how you helped a client overcome a challenge, or how you helped increase a client's revenue or efficiency. 6. Passion for SaaS: Show your passion for the SaaS industry. This could include why you enjoy working in this industry, how you stay up-to-date with the latest trends, or how you see the industry evolving in the future. 7. Call to Action: End your cover letter with a call to action. This could include expressing your eagerness to discuss the role further in an interview, or asking the hiring manager to contact you at their earliest convenience. Remember, your cover letter should be tailored to each specific job application. It should not only highlight your skills and experience, but also show why you're a good fit for the company and the role.

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Enterprise account executive resume example, junior account executive resume example, sales account executive resume example, senior account executive resume example, technical account manager resume example, try our ai cover letter generator.

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Sales Cover Letter Samples & Examples That Worked in 2024

Selling your skills in a sales cover letter is an art. In this hustle-bustle of the sales world, we've got handy tips, success-proven examples, and ready-to-use templates just for you. It's time to skillfully display your accomplishments, showcase your expertise, and strategically position your skills.

In this comprehensive guide, we teach you everything you need to know about writing a great sales cover letter. Keep reading to learn about:

• Navigating real-world sales cover letter examples
• Formatting your sales cover letter the right way
• Creating your sales cover letter header and headline
• Including personalized information in your sales cover letter
• Writing a strong sales cover letter introduction to impress employers
• Showcasing your top skills and accomplishments as a sales professional
• Using powerful action words in your sales cover letter
• Encouraging employers to contact you in your cover letter conclusion
• Avoding common pitfalls in a sales cover letter
• Pairing your sales cover letter with a resume
• Understanding the average salary and job outlook for sales professionals
• Finding the best job search resources for sales professionals

Sales intern cover letter example

Why does this intern cover letter sample work?

• Strong academic record:  The candidate impressively highlights their strong academic record and active participation in extracurricular activities related to the field. This paints a picture of a dedicated, active learner.
• Detailed work experience:  There's a well-detailed section on the candidate's previous sales internship experience, explained with activities and achievements that is relevant to the position they're applying for.

What could be done better in this cover letter example?

• Length and clarity:  The cover letter's length is overwhelming and some sentences are over-complicated. Breaking down the long paragraphs into bite-size sections with clear, concise sentences would improve readability.
• Personalization:  The opening addresses "Recruiters" and could seem impersonal. If possible, finding the name of the hiring manager or specific department to address would be more engaging.
• Active language:  Although the applicant's achievements are impressive, they could be presented more energetically with active, compelling verbs. Rather than stating tasks completed during the internship, focusing on the impact of those tasks would be more powerful.

Sales coordinator cover letter example

What are the strengths of this cover letter example?

• Relevant experience:  The candidate effectively presents a strong background in Sales Coordination. Their reference to specific responsibilities paints a picture of a seasoned sales professional.
• Academics and language skills:  Including academic qualifications and language proficiency is a plus point, it provides essential information about their ability to handle the demands of a sales role.

What aspects could we improve?

• Responsibilities over achievements:  The candidate describes job responsibilities instead of highlighting achievements or contributions that affected the business positively. It would be better to use bullet points to spotlight impactful accomplishments, rather than responsibilities. 
• Lack of quantification:  The candidate doesn't specify any numbers in terms of sales growth or the successful outcomes of their strategies. This missed opportunity leaves the employer guessing their actual impact.
• Active language:  The cover letter could use more active language and power words to bring their sales initiatives to life. For instance, instead of 'prepared contracts', using 'spearheaded contract preparation' would sound more dynamic.

Sales lead cover letter example

What makes this cover letter sample effective?

• Bulleted achievements:  The applicant includes bullet points to detail their achievements rather than responsibilities. Highlighting achievements gives an empirical snapshot of their competence.
• Quantification of success:  The applicant provides concrete numbers and figures about the results they've achieved, providing a tangible sense of their contribution and success.
• Awards and recognition:  Mentions of awards and accolades, such as "Sales Lead of the Year," successfully showcase the candidate's recognized performance in previous roles.

Points to work on

• Generic salutation:  The opening "Dear Hiring Manager" could be more personalized. Addressing a specific contact would create a warmer, more personal opening.
• Long paragraphs: Although the letter includes great examples and achievements, the long paragraphs make it slightly more difficult to read. Breaking these down further would improve readability.
• Specific skill application:  While the letter mentions skills such as tenacity and negotiation, grounding these traits in specific examples within their sales experience could have made the assertions more compelling.

1. Properly format your sales cover letter

Formatting is for a cover letter what presentation is for a product — it sets the first impression and makes it shine amidst the competition. Below are some basic guidelines on how to make your sales cover letter smooth to read and easy to navigate:

• Choosing a professional font: Stick to traditional fonts like Times New Roman or Arial and aim for a standard font size between 10 to 12.
• Use of white space:  Break down your cover letter into distinct sections with clear boundaries and use bullet points where necessary. It makes the letter easier on the eye.
• Alignment:  Maintain left alignment throughout the document. It gives the letter a professional and streamlined look.
• Length:  Aim for a one-page document. Your ability to convey important information concisely is a virtue in sales.
• Margins:  Stick to a 1-inch margin on all sides. Nobody wants text cramped to the edges.
• File format:  If emailing, save your cover letter as a PDF file to preserve the formatting across various devices.

Remember, a well-formatted cover letter isn't just about making it look nice — it's about making it easy for hiring managers to spot your key selling points.

Let your cover letter write itself — with AI!

2. create an effective sales cover letter header and headline.

Writing a cover letter as a sales professional requires more than just eloquence — it also requires you to have a strong understanding of how to give a letter visual flow and appeal .

As a sales professional, you know that to win a sale, you must first hook the customer’s attention. The same goes for applying for a sales job. You must give your cover letter a strong structure, making it easy for employers to find the most important and relevant information that will convince them to hire you.

This task is achieved through the use of a cover letter header and cover letter headline .

Your header comes first, placed at the top of the document, and lists the following:

• Your name, along with your contact information including your email, phone number, location, and LinkedIn profile link
• The recipient's name and title, as well as the company name and the company's address. 

Bad cover letter header example

  Mary Allen , Sales Pro [email protected]

Why is it ineffective? This header falls short of professionalism through the use of a too-casual email address and missing key contact information such as phone number, LinkedIn profile, and physical address.

Good example of a sales cover letter header

Mary Allen , Sales Professional (123) 456-7890 | [email protected] | Troy, MI 48098 | linkedin.com/in/mary-allen

To: Peter Sales, Hiring Manager Logans Window Manufacturing, Inc. 1234 Street Address Savannah, GA 31302

Why does this example work?  It demonstrates a well-rounded header, providing a professional email address, phone number, address, LinkedIn profile, and clear recipient details. It offers multiple routes of contact and demonstrates attention to detail and personalization.

After you have completed your header, you will then write your cover letter headline .

A headline can serve many purposes, including:

• Hooking the reader’s attention
• Highlighting the most important points of the letter
• Creating separation between the header and main body text

Bad cover letter headline example

Sales Professional Seeking Exciting New Opportunities

Why is it weak? This headline is not awful, but it's generic, self-focused, and doesn’t provide any specific value the candidate brings to the company.

Good cover letter headline example

Sales Professional with a Track Record of 120% Quarterly Target Achievement

Why does it work? This headline catches attention by presenting a concrete achievement that indicates the candidate's capability and dedication. "120% Quarterly Target Achievement" quantifies their performance, making their success tangible and believable.

Selling starts right from the headline. So, ensure it reflects your ability to deliver results, leading the reader down a paper trail of your professional prowess.

3. Include personalized information in your sales cover letter

Think about the last time you received a letter. More than likely, the words contained in that letter were highly specific to your life and the relationship between you and the person who wrote it.

The same should go for your professional cover letters . Writing cover letters that are generic and non-specific won't impress employers enough to land you your ideal job. Instead, you should research the employer thoroughly to find exact details, such as company goals or values, that you can reference.

Moreover, you should always try to discover who at a company will read and review your cover letter. Once you have determined this, address your letter to this person directly in a personalized greeting .

Here are 3 examples of personalized sales cover letter greetings

• Dear Ms. Jane Doe,
• Dear Head of Sales Jane Doe,
• Dear Ms. Jane Doe & the Sales Team,

Should your detective skills fall short and the hiring manager's name elude you on LinkedIn, the company website, or any other sources, fret not. You can resort to these general, yet professional, salutations:

General greetings for your sales cover letter

Dear Hiring Manager,  Dear [Company Name] Sales Team,

And one more piece of advice: Although "To Whom It May Concern" may seem like a safe fallback, it's often perceived as outdated and impersonal. It can indicate that you didn't make the effort to find the hiring manager's name and makes your cover letter less targeted.

4. Write a strong sales cover letter introduction to impress employers

Just as the opening pitch in a sales meeting can make or break a deal, the introduction of your sales cover letter can decide your career future. The opening lines must pique interest, enticing the reader to venture further.

To make a cover letter introduction strong and compelling, it is essential to include:

• A concise summary of your professional history (always include specializations when possible!)
• A clear statement on why you are applying for this position
• A mutual acquaintance or reputable professional reference (mutual acquaintances make the best professional references, as the employer already knows and trusts them)

Bad example of a sales cover letter opening paragraph

I'm writing to apply for the sales position. I've spent many years in sales and I'm now looking for new opportunities. I feel confident that this job aligns with my skills.

Why is this example weak? This opening lacks specificity, fails to provide any measured performance, and seems more self-focused. It also doesn't leverage any connections to the company, making it a forgettable introduction.

Good cover letter introduction example from a sales cover letter

I am a sales professional with 5 years of specialized experience selling used and new automobile components to dealerships and auto mechanics. My mentor, Mr. John Johnson, is a dealership owner in your city and is a longtime client of your company. Mr. Johnson let me know about this opening at your company and strongly recommended I apply due to my highly relevant skill set.

Why does this opening hit the mark?  It delivers a concise yet detailed professional summary, mentions a specific reference, and specifies why the candidate is applying for the role. It's personal, tangible, and sets the stage for demonstrating the candidate's suitability for the role. It certainly is a compelling way to start a sales cover letter. 

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5. Showcase your top skills and accomplishments as a sales professional

Hooking the employer’s attention in your introduction is only the beginning. From here, you must write concise body paragraphs that delve into your top skills and accomplishments as a sales professional.

To keep your body paragraphs well-organized, make sure to use short sentences that are easily skimmable by the employer. Additionally, you can also organize some information with bullet points, such as a list of your most notable accomplishments in a sales role, to make it more readable and scannable.

As you describe your skills and accomplishments, make sure to include enough detail to make it clear why these specific qualifications are included.

For example, do not just say you have great customer service skills. Instead, explain what kind of communication style you possess and how it has benefited customers in your previous positions. Your goal is to show employers the value you can bring to their company.

Here are 6 skills to describe in a sales cover letter

• Sales account management
• Sales tactics
• Product and inventory management
• Communication (describe your exact communication style)
• Customer service

Skillful highlighting of your sales accomplishments can make your cover letter a persuasive pitch rather than a run-of-the-mill job application. Sequencing your abilities and successes in a logical structure can lend your narrative credibility and appeal. 

Here's an example of how to describe an accomplishment in a sales cover letter

As a sales professional at [Former Employer], I achieved the highest number of closed deals in the department, meeting my sales goals for each quarter by 125%. Additionally, I helped onboard 5 major new clients, increasing overall revenues by 30% annually.

6. Include powerful action words in your sales cover letter

In the sales world, as in your cover letter, words carry a lot of weight. Action words , or verbs, are particularly potent: they paint a vivid picture of you 'in action', showcasing your abilities and achievements in a dynamic and compelling light.

Weaving action words throughout your cover letter can bring your experiences and skills to life , making your case more persuasive. By choosing words that convey energy and initiative, you can create a greater impact, just like a successful sales pitch.

Here's a shortlist of power-packed action verbs for your sales cover letter

• Outperformed

Remember, it's not j ust about the words you choose, but the compelling sales story they help you tell. Let these action words lend you the verbal strength to close the deal on your dream job.

7. Build a strong sales cover letter conclusion

Your last key step in writing a sales cover letter is to encourage the employer to contact you quickly in your conclusion . While you don’t want to make the employer feel rushed, reiterating that you are excited to hear from them and how they can best reach you will help persuade them to contact you promptly.

Always include a formal sign-off in your conclusion to show respect and appreciation to the employer.

Bad cover letter conclusion example

Hope to get a response from you soon. Thanks for considering my application. Contact me anytime.

[Applicant Name]

Why does it fall flat? This conclusion lacks enthusiasm and doesn't provide specific contact availability. The tone comes off as indifferent, leaving the employer with a weak impression of the candidate's interest.

Here is an example of a good conclusion from a sales cover letter

It brings me great excitement to be considered for this position on your team and I look forward to hearing from you soon. The best time to reach me is between the hours of 10 a.m. to 4 p.m. any day of the week. As I am eager to speak with you further about this opportunity, I plan to reach out next Wednesday afternoon if I have not yet heard back.

Kind Regards,

Why is this conclusion effective?  It reinforces the applicant's eagerness for the role, sets expectations about a follow-up and also provides a window of convenient contact time. It maintains a professional yet enthusiastic tone, showing respect and interest by planning a follow-up. The formal sign-off adds a finishing touch to a well-composed sales cover letter.

8. Avoid common mistakes in your sales cover letter

The trick to perfecting your sales cover letter lies as much in avoiding some common pitfalls as in including all the right elements. Here are a few mistakes you should steer clear of:

1. Being too self-centered: Remember, your cover letter is also about the company and how you can contribute to it.

• Bad example: "I am excited to apply to this job as it will be great for my career."
• Good example: "I am excited to apply my sales expertise to improve the already stellar performance of your sales team."

2. Leaving a passive closing: A salesperson is proactive. Show them that drive in your closing too.

• Bad example: "I'm looking forward to hearing from you."
• Good example: "I'm eager to further discuss how I can bring value to your team. I'll follow up on the coming Tuesday."

3. Submitting without proofreading:  Typos or grammatical errors can quickly tarnish the impression you're trying to build. Double, or even triple, check before you submit .

4. Rehashing your resume:  Your cover letter should complement your resume, not copy it. Use it to tell a story and showcase your strengths.

• Bad example: "As stated in my resume, in my previous role, I generated a 50% increase in sales."
• Good example: "In my previous role, I pioneered a new sales technique, leading to a 50% uptick in sales."

5. Being too vague: Be specific about your skills and successes. Numbers often speak louder than words in the sales world.

• Bad example: "I have a good track record in sales."
• Good example: "Over the past two years, I've consistently exceeded my sales targets by at least 20%."

6. Failing to match the company tone: If the company presents itself informally, an overly formal cover letter might feel out of sync. Research the company and adjust your tone accordingly.

7. Not addressing the relevant person: Always try to find a specific contact person. "Dear Hiring Managers" is a last resort, not a first choice of greeting.

Accurate self-presentation is key. So sell yourself just as thoughtfully and passionately as you'd sell a product. With a well-crafted cover letter, you're one step closer to closing the deal on your dream job.

9. Pair your sales cover letter with a resume

Just like a perfectly matched shirt and tie, your sales cover letter and resume make a powerful combination. They have distinct purposes yet complement each other when crafted well.

Here's the difference in a nutshell:

A resume is a factual summary of your skills, experience, and education. It’s a snapshot of your career highlighting the who, what, and where of your professional journey.

A sales cover letter , on the other hand, adds personality to these facts. It’s your opportunity to explain the why and how of your career path. Here, you can tell your story, express motivations, and articulate fit with the company.

Creating a seamless visual experience by using the same design, fonts, and color scheme for both documents is vital. Not only does it provide a sense of cohesion and professionalism, but it also fortifies your personal brand.

Remember, consistency in presentation fosters trust and recognition, both of which are crucial in sales. So, think of your cover letter and resume as a power couple, best when together, yet each holding their own individually.

Use artificial intelligence to create your resume — FAST!

10. average salary and job outlook for sales occupations.

According to the most recent data from the Bureau of Labor Statistics (BLS), the average yearly salary for sales professionals was $35,290 in May 2022. This salary reflects a range of sales roles, from retail sales workers to real estate brokers.

While the overall employment in sales occupations is expected to decline from 2022 to 2032, do note that this doesn't close the door to opportunities. Quite the opposite, in fact. An average of about 1.8 million openings are projected to appear each year within the same period.

While market fluctuations can impact sales job availability, the turnover rate in the industry creates constant new opportunities. Regardless of the changing dynamics, sales professionals who can adapt, upskill, and deliver consistently can definitely find promising opportunities.

11. Top job search resources for sales professionals

The journey to landing or advancing in a sales career can be complex and competitive, but you don't have to navigate it alone. A wealth of resources are available to assist, educate, and inspire you. Here are a few suggestions:

• Networking:  Engage with sales professionals in your field and broader industry. Utilize platforms like LinkedIn to make connections. Sign up for industry conferences and seminars. You might learn about unadvertised opportunities or gain valuable insights.
• Professional organizations:  Join a professional body such as The National Association of Sales Professionals . Such organizations often provide training, certifications, and professional development opportunities.
• Job websites:  Leverage websites specifically designed for sales job seekers like SalesHeads.com  and   Rainmakers .
• Continued learning:  Keep expanding your knowledge. Online learning platforms like Coursera , Udacity , and LinkedIn Learning offer sales-specific courses. Remember, in a dynamic field like sales, continuous learning is key.
• Industry publications:  Subscribe to trade magazines and sales-focused publications like Selling Power and Sales and Marketing Management . These provide industry trends, tips, and success stories to learn from.

Remember, your career in sales is a journey of growth and adaptation. Keep exploring, stay curious, and continuously refine your hitting-the-target skills. Sales is about relationships — and that includes the one you have with the industry itself. Connect with it, learn from it, and let it guide you through your career progression.

Sales Cover Letter FAQ

Do i need to customize my sales cover letter for each job application.

Absolutely. Each job posting will have its own unique requirements and company culture. Customizing your cover letter to reflect those specifics shows the hiring manager that you've done your homework and genuinely care about this specific opportunity.

How can I strike the right balance between professionalism and personality in my sales cover letter?

Start by maintaining a professional tone and language throughout. Then, weave in your personality through real-life examples of your achievements, work ethic, and passion for sales. Remember, you want to come across as a real person, not a robot.

Can I use humor in my sales cover letter?

It depends on the company and role. If your research shows a company with a more informal, fun culture, a touch of tasteful, professional humor might work. However, don't force it. Your main objective should always be to present your skills and experiences effectively.

How should I handle a lack of sales experience in my cover letter?

Focus on transferable skills such as communication, negotiation, customer service, and leadership that are relevant to sales. Include examples of these from non-sales positions or situations. Show eagerness to learn and adapt.

What if I can't find the name of the hiring manager to address my cover letter?

If your research doesn't reveal a specific name, you can use a general but professional salutation. Aim for a title-specific greeting like "Dear Sales Team Hiring Manager" over a generic "To whom it may concern."

Julia Belak

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

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Sales Cover Letter: The Guide With Tips, Examples and Templates

A sales cover letter is an opportunity for self-promotion. Cover letters create chances for you to make your job application unique and highlight why you’re the ideal candidate for the sales job you seek.

Additionally, a cover letter gives you a chance to demonstrate that you possess the sales skills required to be successful in a position. According to research, 77 percent of recruiters favor candidates that include a cover letter, even if they are “optional” in 72 percent of cases. Furthermore, 83 percent of hiring managers and HR specialists believe a cover letter can increase your likelihood of landing an interview.

Additionally, according to Jobvite’s 2021 recruiter poll, a cover letter is vital to recruiters in evaluating candidates, with 26% of respondents saying this (up from just 8 percent in 2017).

A cover letter and a strong resume can help you get an interview regardless of whether you are looking for work in business development, customer success , or sales.

This post will discuss the importance of a sales position cover letter, the qualities that hiring managers look for in a candidate, and some cover letter tips to help your application stand out. We’ll also provide cover letter examples that sales reps can use to create their own.

Why do sales cover letters matter?

Similarly, you must pitch yourself as the solution to their hiring needs in a formal cover letter. Consider a cover letter as your sales pitch to a potential client in which you position yourself as the answer to their problem (i.e., a sales rep who will assist them in achieving their objectives, such as increasing deal closings, revenue, expanding into new areas, etc.).

A great cover letter goes beyond highlighting your aptitude for sales skills and proven track record. There is a lot of competition in the job market, and many candidates have similar qualifications and sales experience. Therefore, when applying for sales positions, when there are many applicants, your cover letter can help you stand out from the crowd and support your sales resume.

Use the cover letter to market yourself by outlining exactly why and how your prior sales experience will help you generate results while showcasing your skills.

Use this cover letter opportunity to demonstrate your interest in the organization you are applying to and the sales position. Do extensive study and connect your individual experiences to the company’s guiding principles.

Mention their platform, for instance, if you’re applying for a position at an email marketing SaaS company and have done so in the past. Share your enthusiasm for the products and their capabilities while describing a time when their software was helpful to you in a work or other effort.

This kind of small personalization adds a lot of value. Personalization is essential in sales because it makes buying and selling more human. It produces the same results when used in a cover letter for a sales position. It allows you to go beyond just writing your name on a piece of paper and aids in bringing your application to life.

Additionally, it demonstrates that you have researched their items thoroughly and devised a strategy to incorporate them into your particular story and backdrop. Finally, this demonstrates that, if employed, you can repeat this process with your leads, prospects, and clients. Check out some sales-related guides, sales prospecting , sales funnel templates and sales productivity .

What Does a Sales Manager Look for in an Ideal Sales Candidate?

Responsibility.

An elite sales representative accepts responsibility and accountability for their work. They set high standards for themselves and don’t place blame on others for their failings.

Coachability

They swiftly and readily pick up procedures and techniques to execute at a high level. Sales associates must be skilled at comprehending and exhibiting this knowledge daily because they must continuously learn about new goods, features, tools, trends, and strategies.

Goal Orientation

A successful sales rep consistently establishes goals and surpasses them. They go above and above what is required and are willing to learn to advance their performance and skill set.

Conformance or adaptability of the sales process

They follow the sales procedure established by their organization and supervisors. They simultaneously creatively modify their strategy in response to any adjustments or setbacks they experience (both environmental and customer-based). They continuously follow up, prospect, and close business.

Tip:  See the photo below for the sales process used mainly by organizations today.

Management of Time

The most effective sales associate has excellent time management skills. The salesperson can classify prospects and seize possibilities with a high return on investment for the company. The prospect and upskill when they aren’t selling.

Product Understanding

Superstar sales professionals are knowledgeable about the goods they are promoting. As a result, they can communicate with their leads and prospects more effectively and with a great deal of confidence. They go beyond only comprehending a product; they specialize in the solutions they are marketing.

Customer Interaction

To resolve issues, they take the time to comprehend their customers’ demands and pain spots. They are engaged in improving their prospects ‘ lives rather than just trying to sell them something. By developing their listening and communication skills, they can ask probing questions that will let the potential customer decide for themselves why they require their items.

High Levels of Drive, Willpower, or Grit

Every day, a salesperson must be motivated and prepared to turn prospects into customers. However, they must also persevere in the face of rejection. Rejection is a part of the game; therefore, seasoned reps accept it and persevere despite it.

A Sales Cover Letter Examples

The way we write a formal letter is entirely different from letters we write to friends and family wishing them a great holiday.

A cover letter speaks length to the eyes of employers.

Take a peek at Jimmy’s first before listing the guidelines.

The oldest Daniels sibling, Jimmy, is a 6-foot-1 expectant father.

However, more must be said to grab the sales director’s attention in the lead-up. Melvin must emphasize his extensive sales knowledge, expertise, and qualifications. Everything is ideal because Jimmy is climbing the corporate ladder and applying for the opening of sales management trainee.

Look at how he presents himself in this example of a sales manager cover letter:

Sales Cover Letter Example 1: Mid-Level Sales Candidate

Jimmy Daniels

Professional Salesperson with Certification (CPSP)

413-778-1244

[email protected]

linkedin.com/in/jimmydaniels

7 July 2022

Maxine Parker

Hiring Manager

Fruitty Flavors Drink Limited

Strings Avenue, 227

26101 Ocean City, Maryland

Dear Maxine,

I now work as an inside sales representative for food products, and I am looking for a managerial position; therefore, I was delighted to read that Fruitty Flavors Drink Limited was hiring a trainee sales manager. I am confident that I would make a strong candidate for sales management given my Bachelor of Science in Marketing, more than three years of experience as a salesperson , and proficiency in high-volume purchasing.

You indicate in the job description that you’re searching for seasoned sales reps with excellent leadership and communication abilities who are willing to train for a position in sales management. I was a more senior salesperson at Supreme Scoop Food Services, having been a part of the team for three years and joining right at the start of the business. I had my sales manager tasks and responsibilities in my final year there, including hiring new hires, training and onboarding them, and approving significant invoices, even though I didn’t have the title. I brought in 27 new business clients at SSFS, generated over $3.2 million in revenue, and assisted in training over 30 new sales representatives. I am confident that I could work at Fruitty Flavors Drink Limited with the same high standards.

Not only do I think I’d be an excellent sales manager, but I also really love your brand. I’ve been a significant admirer of Fruitty Flavors ever since I learned about them, from the products you produce to how healthy they are to drink. Being a member of your sales team would be an honor, and I would be happy to represent the Fruitty Flavors brand.

Could we arrange a phone call or in-person meeting so I can explain to you how I can assist Fruitty Flavors to achieve the exact sales figures?

Not bad, you’d say?

But what if you’re applying for a sales associate role without any previous experience?

It’s equally simple.

Jimmy’s younger brother is Timmy.

Timmy, a few years Jimmy’s junior, just got her college degree. He wants to be a junior sales representative in his first grown-up job.

Despite never having held a sales position previously, he demonstrates in his cover letter that he is still a strong candidate.

Here is his sample cover letter for a sales representative:

Sales Cover Letter Example 2: Entry-Level Sales Candidate

Timmy Daniels

443-578-7446

[email protected]

linkedin.com/in/danielstimmy

I’m thrilled to apply for the junior sales representative position at Fruitty Flavors Drink Limited as a recent college graduate with strong communication abilities, excellent time management, and steadfast resiliency. I think I have what it takes to be a fantastic fit for the position when I combine those abilities with my propensity for healthy competition and friendly rivalry.

Per the job description, you’re looking for candidates who can clearly communicate, produce profitable sales leads, and maintain long-term business connections. I studied leadership, marketing strategies, and business and customer interactions while majoring in business management in college. Additionally, I worked as a barista for a non-chain café. At the same time, I was a college student, where I played a crucial role in developing many of their marketing initiatives on social media and sales campaigns (like discounts). I am confident that I would work as a junior sales associate at Fruitty Flavors with the same zeal and tenacity.

If you could give me some time to discuss your forthcoming sales campaigns, challenges, and goals, I can show you how I can help with them in the next quarter.

There you have it! 

You’ve just seen two sales cover letter samples sure to seal the deal.

The second cover letter example differs from the first, but both will get the hiring manager’s attention.

How to Write a Sales Cover Letter

However, while putting together a great sales cover letter might be a chore, it doesn’t always have to be complicated. Stringing together cover letters is frequently one of the more unpleasant, monotonous jobs job seekers have to put up with. To make your cover letters as captivating as possible, there are some essential guidelines, techniques, and organizational structures you can incorporate.

Tip:  What about your sales resume? You can’t sell yourself compellingly without using the right resume format for sales jobs.

Here are guidelines for writing a cover letter for sales positions:

On a Sales Cover Letter, Adhere to Formal Formatting Rules

When receiving sales cover letters, sales directors and HR personnel have a high turnover rate; many arrive daily, but only a tiny number are retained for an interview.

How can your cover letter for a sales position stand out from the rest?

Effectively format your sales cover letter to prevent it from being rejected right away.

The following is an example of a sales cover letter template:

• From the information at the top to your complimentary closing, align everything in a cover letter to the left.
• Your warehouse or food sales cover letter should have single-line spacing throughout the body text and a 1-inch border around the outside.
• Choose a readable cover letter font that complements your sales associate resume as much as possible.
• Keep your sales rep cover letter to one page; anything above that should be condensed.

Expert Suggestion:  A study published in the Journal of Business & Industrial Marketing found a significant relationship between sales effectiveness and presentation abilities. If you craft your sales cover letter correctly, which is a presentation in and of itself, you’ll demonstrate that you’re a strong candidate for the job.

Make a cover letter header with contact information that is professional

An interview is an action at the bottom of a cover letter sales funnel.

But, as with a sales funnel , you must begin at the top.

Your sales cover letter header is located here.

It’s straightforward.

The greatest sales cover letter will be formatted like a business letter since it is an official letter. The recipient’s name, title, and firm information should come after your contact information and before the date of the letter.

Here is a straightforward model to use:

Sales cover letter example

[Your Name]

[Your Professional Title] (Optional)

[Your Phone Number]

[Email Address]

[LinkedIn Profile]

[Long Date]

[Hiring Manager’s Name]

[Hiring Manager’s Professional Title]

[Company Name]

[Company Street Address]

[City, State, Zip Code]

Make sure your cover letter header corresponds to the header on your sales representative resume to give the employer the most effective job application possible.

Identify Yourself and the Sales Job You Are Applying For

Cold calling is one of the most challenging and most despised tasks of any inside sales job.

However, a cover letter introduction must pique the hiring manager’s attention enough to encourage them to read further, unlike cold calling, where you can gradually build and cultivate a working connection.

You desire that they review your resume and contact you for an interview.

Use the name of the hiring manager to start for maximum effect. On the company website, LinkedIn, or by calling the receptionist, you can find their name.

Next, introduce yourself and the exact sales position you’re going for in the first paragraph of your sales introduction letter. Then, continue by outlining your history in business, marketing experience, and sales talents.

Here’s an illustration:

Sample Sales Cover Letter: Opening Line

Dear [Hiring Manager]:

I was overjoyed when I chanced on the vacancy for a [Specific Sales Job title] at [Company Name]. I am confident that I would be the best choice for your sales and marketing initiatives because I have [###] years of sales experience and a solid background in [Sales Skills, such as Lead Qualification, Prospecting, Relationship Building, Customer Needs Analysis, etc.].

Remember:  Double your impact with a related resume format and cover letter combo. Avoid errors!

Expert Suggestion:  Don’t be scared to loosen up the professional tone when writing a sales cover letter. Being creative here could demonstrate to employers that you’ll be a badass hire. This is according to research published in the Journal of Organizational Behavior.

Promote Your Relevant Sales & Marketing Skills

If you’ve ever handled sales, you are aware of the importance of a strong positioning statement to meet the client’s requirements, worries, and pain points.

Apply the same structure to this second paragraph.

Go to the prerequisites part of the sales job description first. Next, find the company’s pain points using those. Then, explain how your qualifications make you the best candidate to guide them toward future success.

Here’s how:

  Example of Sales Associate Cover Letter: Middle Paragraph

You indicated that you are looking for a [Sales Job Position] with experience in [List a Specific Job Requirement or Two] in the job posting I discovered on [Job listing or Website]. I played a crucial role in [List Specific Duties and Responsibilities, Using Numbers to Quantify Whenever Possible] in my current position at [Name of Company]. I believe the skills and knowledge I’ve acquired will enable me to produce comparable outcomes at [Name of Company].

Promote your closed-won-to-closed-lost ratio, NPS, lifetime value of the clients you handled, and conversion rate KPIs. The hiring personnel will have an easier time visualizing you in the position the more descriptive you are.

Expert Suggestion:  Moving from a sales associate to a sales manager may be more complex than a straightforward promotion. According to an American Psychological Association survey, different kinds of skills are valued by employers. So don’t mention all of the same skills and qualifications on a resume for a sales supervisor as you would on one for a sales rep if you’re trying to move up the ladder. Also, check out B2B sales , SaaS sales and tech sales .

Why Do You Want to Sell on Their Behalf? You Need to Explain

Whether you’re writing a cover letter for food or wholesale sales, now is the time to compliment them.

Explain in the third paragraph why this company in particular interests you rather than just job search for sales jobs.

Of course, they are interested in your qualifications and expertise as a salesperson. However, they also want to be sure that you are a good fit for their sales team and business (e.g., company culture).

What this means is:

Sales Cover Letter Sample – Motivation Statement for Sales Jobs Cover Letter

Due to [Something That Impresses You, such as Contributions, Company Values, Products or Services, etc.], I have greatly loved [Company Name]. I can see how these ideals match with and reflect my convictions. Therefore, to be hired by [Company Name] would be a great honor.

Finish Your Value Proposition with a Strong CTA

You are currently at the bottom line of the cover letter sales funnel.

Before sending it off, there is one more thing to fix — the letter’s conclusion.

Request a call or a meeting at this point. Insist on your value proposition.

For your reference, below is an example of a sales cover letter closing:

Sales Cover Letter Sample for Sales Positions: Call to Action and Formal Closing

Could I schedule a quick conversation or meeting with you so we can discuss how I might be able to aid [Company Name] in achieving its upcoming sales goals, targets, and objectives?

[Digital Signature Version]

[Complete name]

[Tel. Number]

[Contact Details]

Sales Cover Letter Template

I was drawn to the [open position] at [business name] because I’m passionate about [supporting X type of customer, achieving Y goal, and working in Z industry]. I became more and more enthusiastic as I learned more about [company’s] mission to [insert mission here, e.g., “enhance the remote working experience,” “make personal finance easy.”] My experience in [field], knowledge of [related topic], and [relevant skills #1 and #2] would be a benefit to the [department, i.e., “Customer Development”] team.

I’m accountable for [performing X and Y] in my capacity as [title] at [current employer or skill]. In fact, [insert evidence of your skill, e.g., “my manager recently remarked I was one of the most resourceful employees he’s ever had” or “I’m recognized for my ability to stay calm and take the initiative during high-pressure circumstances”] situations, this has helped me improve [ability]. As your [job title], I’d use [X talent] to [accomplish main purpose].

Due to my [prior work or extracurricular experience], I am also [talented in X] and [possess Y and Z favorable traits]. I honed my [skill/traits] [in that position, on that team]. This was crucial to [achieving particular goals/exceeding expectations]. So I think I’m a good match for the [X skill/character characteristics] you’re looking for.

Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future — I hope I get the opportunity to contribute.

This perfect cover letter template can be used as a sales cover letter.

Final Thoughts

Whatever the sales job, writing cover letters similar to those above will help you stand out from the competition. A strong sales cover letter provides an opportunity to get in touch with the manager hiring at the organization you’re applying to. In addition, it’s an opportunity to distinguish from the competition, display your skills, and practice your selling.

Make use of it as a platform for self-promotion. Format it in a way that makes it simple for the reader to identify your accomplishments and impresses them by connecting past successes with desirable attributes in a candidate.

Make it your own by learning about the business and expressing enthusiasm for the desired position. Avoid making generalizations and focus on specifics. Read the job description in its entirety, make frequent use of its themes, and be sure to specifically address why and how you are the best person for the position.

While not all hiring managers read cover letters, you should always give them your best effort. You never know when it will be the pivotal moment that gets you the interview and job you want.

There are online platforms that help create a perfect resume template. Resume examples can also be obtained via surfing the web.

Various sales cover letter examples can be searched online for guidance in drafting your own.

Most Importantly, in the modern world, sales representatives are getting to understand and value sales engagement tools. Knowing a tool like  Sloovi  is a plus. Indicating your vast knowledge with  Sloovi Outreach  shows that you understand the processes (i.e., researching, monitoring leads, and more).

Before you go for that letter, add a sales engagement tool like  Sloovi Outreach  as a skill.

Ready to power up every stage of your sales outreach?

Get started with Sloovi Outreach

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7 Sales Cover Letter Examples & Writing Guide for 2024

• Sales Manager Cover Letter
• Sales Cover Letters by Experience
• Sales Cover Letters by Role
• Write Your Sales Cover Letter

Sales are the lifeblood of business. Whether selling products or services, you take care of customers as they invest in your company. 

Sales mean selling well, and that makes all the difference in keeping clients happy and hungry for what you’ve got. Every business needs someone with sales skills—it’s just a matter of what you’re selling and to whom, which makes sales a versatile option for those looking to broaden their horizons.

Whether you’re joining sales or a seasoned veteran, you may need to write a cover letter with your  sales resume  when job hunting. So, we have seven sales cover letter examples, plus tips for selling your cover letter. We’ve done the heavy lifting to help you present your  top job skills  at every sales interview.

Sales Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your sales manager cover letter!

(123) 456-7890 9360 Imaginary Blvd. New York, NY 10001

February 1, 2023

David Durfey, Director of Human Resources Trek Bikes 801 West Madison Street Waterloo, WI 53594

Dear Mr. Durfey,

As an avid participant in both on-road and off-road hobby biking, I spend my weekends caught up in the thrill of challenging my physical and mental limits when I’m not busy attending to client needs during my day job in sales. While ensuring customer satisfaction drives my career, I have a special place in my heart for sports equipment as experience has shown me that the equipment used really makes the sport. That’s why I’m excited to join Trek Bikes as your next sales manager.

My sporting goods sales management role with Decathlon provided valuable experience bridging the gap between customers and their favored sport, allowing me to equip them with gear to perform their best. My sales team and I successfully developed promotional strategies such as a patronage reward system and a social media discount code campaign that yielded a positive return of 7% in my last year with them. We also maintained customer satisfaction at a consistent rate of 73%, with a CSAT response rate of 49%.

One of my leading roles at Decathlon involved training and evaluating sales employees. While we received plenty of education and support material, I knew that effective management also involved working directly with each employee to empower their sales process better. Using this one-to-one coaching approach, my sales team surpassed expected sales metrics such as customer engagement and sales volume by 5% year over year.

With my sports and sales history and experience in employee management, I believe I can help Trek Bikes in its mission to change the world. I look forward to discussing how my skills and qualifications can help contribute to your organization’s vision of a better future.

Best regards,

Natalie Walton

Enclosures: Resume Application

Why this cover letter works

• Before writing a cover letter , research the job role. If you’re familiar with the products and services the company sells and its target market during the interview, that’ll help you stand out among other potential hires.
• Your resume tells employers about you, but your cover letter takes it further by telling them how you’ll fit in with their work culture. Some things just can’t be summarized into resume bullet points, and your cover letter is where you illustrate how you’ll apply your previous job experience in a new environment.

Sales Assistant Cover Letter Example

Copy this text for your sales assistant cover letter!

123 Fictional Avenue Portland, OR 97201 (123) 456-7890

November 20, 2023

Joseph Young Columbia Sportswear 123 Fictional Lane Portland, OR 97201

Dear Mr. Young:

The intersection of outdoor active lifestyles and strategic salesmanship provides an exciting, vibrant landscape. In the heart of this, Columbia Sportswear stands as an unyielding bastion, dressing millions of outdoor enthusiasts worldwide. Fueled by my passion for sales and operational efficiency, I’m eager to contribute my expertise as a sales assistant at Columbia Sportswear.

Most recently, I served as a sales specialist at REI, where I honed my skills in tracking and optimizing sales data using Microsoft Excel. I developed models to forecast sales with an accuracy of about 94%. Subsequently, I implemented targeted marketing and sales strategies that increased revenue by 13% while reducing holding costs.

Prior to REI, I worked as a sales support specialist at Patagonia, also based in Portland. There, I developed proficiency in email marketing platforms such as Mailchimp and Constant Contact, directing campaigns that significantly enhanced customer engagement and fostered an 18% rise in conversions. My ability to connect with customers and understand their preferences contributed considerably to this success.

I began my professional journey as a data entry clerk at The North Face. Here, I dove into database querying, thus refining data extraction for marketing and sales purposes. Through carefully designed SQL queries, we witnessed a time-efficiency increase of about 28%, easing the workload for key decision-makers.

Pairing my enthusiasm for outdoor activities with a career in Columbia Sportswear is an exciting prospect. I’m confident that my combination of data-driven decision-making, effective communication, and customer-centric approach will significantly benefit the sales team. Thank you for considering my application. I’m thrilled about working with the Columbia Sportswear team and I’m available at your earliest convenience for an interview.

• For example, Leo executes a seamless transition of his data querying expertise solidified as a data entry clerk at North Face into his sales assistant masterpiece. Therefore, never write off certain indirect experiences when applying for junior positions.

Pharmaceutical Sales Cover Letter Example

Copy this text for your pharmaceutical sales cover letter!

123 Fictional Avenue Las Vegas, NV 89101 (123) 456-7890

Sofia Allen Abbott Laboratories 123 Fictional Lane Las Vegas, NV 89101

Dear Ms. Allen:

In an era where innovative healthcare solutions intertwine with the fast-paced world of sales, it is thrilling to be part of an industry that continually rises to deliver life-changing products. Serving customers while benefiting humanity is my calling and driving force. Nothing could answer my drive more than operating as a medical sales specialist at Abbott Laboratories, a global leader in health technology. With mounting enthusiasm, I look forward to applying my relevant proficiencies within the intricacies of this role.

As a senior medical sales representative for Medtronic, I focused on delivering engaging product demonstrations, leading to a 29% increase in annual product adoption rates. My in-depth knowledge of medical equipment and the ability to communicate complex information helped secure a 33% growth in the local client base within 18 months.

With an extensive background in inventory management, I leveraged advanced tools such as Clear Spider and Fishbowl Inventory as a sales specialist at Rotech. My efficient management of stock levels, procurement, and demand forecasting fostered a 14% reduction in carrying costs and an improvement in overall customer satisfaction.

I have also honed my skills in sales territory mapping and have increased sales by 17% at Capsule. Utilizing BatchGeo and eSpatial, I effectively segmented, prioritized, and engaged with prospective clients and territories, resulting in increased revenue and expanded market presence.

I’m genuinely excited about the prospect of representing Abbott Laboratories as a medical sales specialist, with a drive to exemplify the company’s commitment to innovation and excellence while improving patients’ lives. I look forward to discussing how my skills align with your goals and can help develop a meaningful relationship with your esteemed clientele. Thank you.

Priya Mehta

• Emulate how Priya weaves in how she used Clear Spider and Fishbowl for stock management and BatchGeo and eSpatial for sales territory mapping. It’s about showing off your ability to use technology to skyrocket efficiency and results.

Digital Sales Representative Cover Letter Example

Copy this text for your digital sales representative cover letter!

(123) 456-7890 7890 Fictional St. New York, NY 10001

Darlene Mendoza, Corporate Sr. Human Resources Manager ProSites Headquarters 38977 Sky Canyon Drive, 2nd Floor Murrieta, CA 92563

Dear Ms. Mendoza,

ProSites’ focus on innovation and growth in the medical and dental web marketing sphere speaks to me as a digital marketer and salesperson. While some treat sales as just another job to put food on the table, I believe my calling lies in empowering clients with practical tools to bring their business to the next level, and that shows in how I build relationships with each customer I serve.

Having developed specific experience in both B2B and B2C sales during 3 years at Adobe, I know how vital it is to foster the business-to-client connection, especially in our current digital age. My understanding of B2C marketing gave me a unique perspective in empathizing with our clientele’s pain points to help me exceed target sales metrics by 6% each year. To do so, I habitually nurtured viable sales leads by following up on them at designated intervals and establishing a two-way street by not just listening to their problems but also resolving them whenever possible.

I was also fortunate to receive support from a stellar sales team while at Adobe, where my colleagues and I achieved a 71% sales win rate in my last year. We did so through iterative analysis of our sales performance, where we evaluated each part of the sales process in search of opportunities where we could implement steps that would result in compounding positive growth.

My passion for equipping clients with what they need to excel propels me to seek opportunities to serve them better; I am confident this enthusiasm will help me perform at my best as ProSites’ next digital sales representative. I look forward to discussing this further with you. Thank you for your kind consideration.

Charmaine Lee

Enclosures: Resume Application Google Digital Marketing Certification

• You won’t be a perfect fit for every role. Still, past experience might offer an alternate perspective to draw on as you write your digital sales representative cover letter.
• Company websites and  sales representative job descriptions  are a treasure trove of information. Just as you’d research a sales lead before pitching, do the research to show a potential employer how you understand and align with the company.

Sales Consultant Cover Letter Example

Copy this text for your sales consultant cover letter!

(123) 456-7890 8520 Unreal Avenue New York, NY 10001

Gareth Lloyd, Human Resources Executive Director Morgan Stanley & Co. LLC 1585 Broadway Avenue New York, NY 10036

Dear Mr. Lloyd:

Morgan Stanley’s reputation as one of the top investment management firms in the world precedes it, and I am excited to join its prestigious ranks as an internal sales consultant. My background in investment banking, FINRA Series 7 certification, and status as a CFA charter holder equip me with an intimate understanding of investment management solutions, so I can bridge the gap between clients and what they need to make sound financial decisions.

While at Citibank, I found fulfillment in meeting and exceeding client expectations by equipping myself with the knowledge I would require to effectively tailor my sales approach to their needs. As such, I received the top salesperson award for 2 of the 3 years I spent with the investment sales team.

My sales team and I also successfully streamlined our time spent selling by 7% by measuring and evaluating customer interactions. Our method involved analyzing customer surveys and support tickets to identify areas where we could improve. Correcting these areas in our sales approach and product design allowed us to surpass our target sales quota by 8% in my final year.

Participating in and supporting client growth is an enriching experience that pushes me to excel in the context of my sales career. I look forward to joining Morgan Stanley, where I know we will achieve great things together. I hope to hear from you soon about how I can contribute as your next internal sales consultant. Thank you for your time.

Samantha Kim

Enclosures: Resume Application Chartered Financial Analyst (CFA) Certification FINRA Series 7 Certification

• Credentials and experience can influence the company’s decision. Even if you don’t have exactly what they need, unique proof of results can help make up for what you might lack—or even bring a little extra something to the table. 
• It’s not enough to just understand the company—show the prospective company how you plan to meet the needs of its target market to set you apart from other applicants.

Medical Sales Cover Letter Example

Copy this text for your medical sales cover letter!

123 Fictional Avenue Cincinnati, OH 45202 (123) 456-7890

February 15, 2024

Alexander Harris Procter & Gamble 123 Fictional Lane Cincinnati, OH 45202

Dear Mr. Harris:

My career path, fueled by a passion for biotechnology and a fascination with the transformative power of bioinformatics, uniquely positions me for this role. Procter & Gamble’s work in the biotech sphere has always been a source of inspiration for me, and the prospect of contributing to such a team is incredibly exciting.

In my previous role as a quality control analyst at Smithfield BioScience, I successfully implemented a new bioinformatics protocol that led to a 27% cut down in product recalls – maintaining the company’s high-quality standards. Additionally, I was a part of a team dedicated to streamlining our biocompatibility assessment process, shrinking costs by $14,682.

My role at Kurome Therapeutics included leveraging my bioinformatics skills to inform our sales strategies. By analyzing market trends and customer data, I helped tailor our sales approach, contributing to a 7.4% rise in sales revenue. This data-driven strategy was instrumental to discover new market opportunities and optimize our product portfolio for diverse client needs.

My experience extends to leading a small team in the quality assurance department at Endpoint Clinical. Here, I oversaw a project that improved product reliability by 39%, as evidenced by rigorous testing and customer feedback. My team’s dedication and my leadership in this project were crucial in elevating our department’s performance, directly impacting customer satisfaction and repeat business.

I am eager to bring my blend of technical acumen, sales prowess, and a proven track record of driving growth to Procter & Gamble. I believe that I am ready to make a meaningful impact on your sales team.

Sophia Silva

Enclosures: Resume Application 2 letters of recommendation Transcript of records

• Following the method of “tooting your own horn”, this cover letter takes advantage of supporting enclosures/documents like 2 letters of recommendation and a transcript of records to support her candidacy.

Car Sales Cover Letter Example

Copy this text for your car sales cover letter!

123 Fictional Avenue Orlando, FL 32802 (123) 456-7890

Scarlett Wright Classic Honda 123 Fictional Lane Orlando, FL 32802

Dear Ms. Wright:

With a profound interest in automotive innovation and a commitment to sustainable practices, I have dedicated my career to becoming an expert in this field. This journey has not only been a professional pursuit but also a personal passion, as I am deeply invested in building a more environmentally conscious automotive industry.

During my tenure at AutoNation Acura North Orlando, I administered a unique campaign to promote fuel-efficient models, which led to a 34% growth in sales of hybrid and electric vehicles within a year. My strategy was rooted in extensive customer education about the long-term financial and environmental benefits of these models.

At Orlando INFINITI, my role transcended traditional sales. The initiative was all about educating customers on the environmental impact of their vehicle choices, emphasizing the importance of emissions reduction. This campaign, coupled with my in-depth knowledge of fuel efficiency, gained a notable 23% uplift in sales of eco-friendly models.

Additionally, my expertise extends to trade-in evaluations, where I developed a transparent assessment process at Greenway Ford. This process was appreciated by customers for its fairness and clarity, leading to a 19% surge in trade-in transactions.

Thank you for considering my application. I look forward to the possibility of contributing to your esteemed team and to further discuss how I can support Classic Honda’s goals. Please reach me by email or in person whenever it is convenient.

Aiden Mitchell

• Here you’re very much going to depend on powerful metrics. This car sales cover letter includes eye-catching achievements like – ‘34% growth in sales of hybrid and electric vehicles’ and ‘23% uplift in sales of eco-friendly models’. As a hiring manager, this is quite convincing of the candidate’s ability to make a profit for the company.

Sales Resume

Sell the package by including a sales resume with your cover letter.

or download as PDF

Outsell Your Competition with Your Sales Cover Letter

As a salesperson, there are a few things you must do to raise the odds of closing the deal: do your research, show proof of value, and bundle it all up into an appealing package. 

Your cover letter is the same—demonstrating that you’re a candidate familiar with the company and its requirements is one thing, but if you can back that up with good examples of past results in a neatly presented document, that’s even better. All of that makes you downright irresistible as a prospective hire.

Step 1: Know the company and role

Before you apply for a job, consider how you’ll stand out from the many applicants crossing the recruiter’s desk. Between your sales resume and cover letter, the latter is your best bet at making a unique first impression. 

To hunt down a sales role, use the information in the job description and the organization’s website to set the perfect bait (we mean your cover letter). Different companies have different values, and tailoring your sales cover letter to address each company’s needs will help convince them you’re the right person for the role.

Step 2: Demonstrate achievement with details

The  format of your resume  works like a product pamphlet or brochure; it contains all the specifications you have that will meet the job description’s requirements. Your cover letter, on the other hand, functions like a sales pitch that helps convince employers you’re the best fit for the job. 

If you acquired an industry-specific certification like the CFA charter to boost your credibility as a salesperson, tell the hiring manager how you did it and how it affected your sales performance. If your sales team implemented a different approach to the sales process that positively impacted your win rate, elaborate on how the change helped you and what you learned. 

Going beyond resume bullet points helps employers paint a complete picture of your person, so don’t skimp on the details. 

Step 3: Presentation matters

Like selling products and services, your cover letter will draw more attention if presented in a neat, appealing package. While writing your sales cover letter, remember that hiring decision-makers often process hundreds of job candidates. Your document should end within one page, so reading it doesn’t feel like drudgery instead of an application. 

On that note, keep your writing simple, professional, and sincere. You’re applying for a job, not waxing poetic or jamming jargon into each paragraph. The language in your cover letter should be easy to read. Recruiters will pay attention to how you present yourself in your cover letter because how you sell yourself will often indicate how well you can sell on behalf of the company. 

The language in your cover letter should be accessible and easy to read so recruiters can grasp the material.

Once you’re done writing your sales cover letter, give it time to breathe before editing so that you can come back to it with a fresh perspective. If you have trusted people who can look over your document, even better—revise your cover letter using their feedback, and catch any errors or typos before sending your application, resume, and cover letter to the company.

Your Sales Cover Letter Outline: Start with Strategy

Now that you’re ready to craft your sales cover letter, we’re here to help. Let’s strategically go about this, much like any sales process you might already be familiar with from previous sales engagements. 

How to start a sales cover letter

Your contact info:  If you’re using a template, fill in the letterhead with your name, email, and phone number. Any filler text in the template should be replaced with the relevant details or omitted if they’re not required.

• Formatting : If you’re using a block format instead of a template, include your address. While a template has your name on the letterhead, your name will be omitted from your address in a block format as it’s already present in your signature line.

Date:  Sales processes sometimes take a while, and job applications are no different. The date written on your career documents should be the day your entire application is submitted.

• Formatting : Write the date entirely, e.g., February 1, 2023. This format keeps the month and date clear and straightforward compared to the DD/MM/YYYY and MM/DD/YYYY difference in regional date formats.

Inside address:  In short, the inside address is how you’ll contact the hiring decision-maker at your organization of choice. Start by naming the specific person in charge, then list their position, the company’s name, and finally the company’s address.

David Durfey, Director of Human Resources  Trek Bikes 801 West Madison Street Waterloo, WI 53594

• Formatting : Each part of the address should be on a new line, but you can list the hiring decision-maker’s position next to their name. Add a double space between your greeting and the inside address.

Greeting:  First impressions count, and a good greeting or salutation can help your cover letter start with a bang. Try looking for the hiring decision-maker’s name on the organization’s website or social media, as that will add a personal touch to your writing. It also shows you’ve done your research to find out with whom you’ll be working. 

• Formatting : Commas after the greeting are great for companies with more casual work culture, such as tech startups. If you’re applying to a bank or somewhere with a more formal setting, use a colon after the greeting.

How to write your sales cover letter

Body:  Your sales cover letter should have a maximum of four paragraphs, where you state your interest, demonstrate your enthusiasm, and show your eagerness for further discussion. Here’s where we get to the meat of the matter.

• Formatting:  The body of your cover letter should be single-spaced, with double-spacing between paragraphs for easy reading. 

Opening paragraph:  Like your greeting, your opening paragraph is where the recruiter will glean their first impression of you. State your interest in the job and mention one or two relevant credentials. Don’t be generic here, like: 

I am interested in the sales consultant role at your company. I have three years of relevant sales experience in an adjacent field. 

This doesn’t tell the recruiter anything they don’t already know, and if you’re trying to get a sale on the street with this introduction, they’ll walk past you without a second glance. Instead, try: 

ProSites’ focus on innovation and growth in the medical and dental web marketing sphere speaks to me as a digital marketer and salesperson. While some treat sales as just another job to put food on the table, I believe my calling lies in empowering clients with practical tools to bring their business to the next level, and that shows in how I build relationships with each customer I serve.  

This opening catches the reader’s attention by first addressing the organization’s values, then showing how the candidate’s approach to work aligns with those values.

Paragraphs 2-3:  The next couple of paragraphs are where you’ll elaborate on the credentials and qualifications introduced in your opening paragraph. For each paragraph, discuss one clear and relevant accomplishment relevant to the job description requirements. Be detailed and specific, and quantify your results whenever possible like this:

Having developed specific experience in both B2B and B2C sales during 3 years at Adobe, I know how vital it is to foster the business-to-client connection, especially in our current digital age. My understanding of B2C marketing gave me a unique perspective in empathizing with our clientele’s pain points to help me exceed target sales metrics by 6% each year. To do so, I habitually nurtured viable sales leads by following up on them at designated intervals and establishing a two-way street by not just listening to their problems but also resolving them whenever possible. 

This paragraph tells the reader about specific, industry-relevant experience and links this experience with company values and metrics to further justify the candidate’s successful skill application. 

Closing paragraph:  You’ve done well introducing yourself and selling your capabilities as a competent candidate for the job; now, finish it with a sentence summarizing how your values and qualifications align with the company’s needs. Add a call to action at the end for some extra polish. This is bad: 

I think I’ll do well in this sales consultant role. Thank you for your time and kind consideration. 

It doesn’t exactly inspire confidence, and as a salesperson, one of the key personality traits is confidence, both in your product and in yourself. Instead, try something like:

How to end a sales cover letter

Signature:  This is the time to say “thank you” if you didn’t do so in the closing paragraph. Use a professional close like “sincerely,” or “best regards,” along with your real name. 

• Formatting : If you’re sending any hard copies of your cover letter by mail or in person, make sure to quadruple-space, so you have room to sign your name in blue or black ink. 

Enclosure(s):  The sale isn’t final until all documents are complete. State “Enclosure(s)” at the end of your cover letter to let the reader know there’s more to come. Here, you’ll list in order of appearance your job application, resume, and other supporting documents required or relevant to the job description. 

• Formatting : If you’re listing more than one document, use “Enclosures” instead of “Enclosure,” so the reader knows what to expect. 

Snag Your Next Sales Role with a Selling Resume 

So, you’ve figured out how to sell your best cover letter, and you’re sure you’ve cracked the code to get the sale in the bag. But what about your sales resume?

If your resume is as ready to go as you are, that’s great! However, if you need to  check your resume  or use a  free resume template , that’s why we’re here. Pressed for time? Try plugging your details into this one right now.

Sales Manager Resume

Need a resume to pair with your sales manager cover letter?

You’re a heckuva sales pro, and you deserve a dazzling sales strategy to match—our cover letter and  resume tips  will get you on your way to becoming a sales superstar. With our tools keeping you polished and fresh, you’re sure to shine at your next interview.

Include as much information as you can about translatable skills and why you want to get into a sales career. For example, customer service is very important in sales, and you can gain experience in it from a variety of previous jobs. Additionally, if you’ve obtained a business or marketing degree, you could emphasize marketing analytics or lead generation skills that you picked up in your studies.

You understand the importance of metrics like conversions or customer satisfaction. Aim to include some pivotal metrics from your previous work achievements while relating them to how you’ll help the company achieve its goals. Additionally, connecting your passion for the position will help a lot. For example, if you’re applying to be a sales rep for a gym, you could explain how you’re passionate about getting more membership signups to help others improve their health and well-being.

You can keep a similar structure for each cover letter, but you should customize the specifics to connect with each new job you’re applying to. It’s the same as how you’d tailor your message for each prospective customer’s needs when you’re on a sales call or adjust your strategies for a specific target market.

Regional Sales Executive Cover Letter Examples (Template & 20+ Tips)

Create a standout regional sales executive cover letter with our online platform. browse professional templates for all levels and specialties. land your dream role today.

As a regional sales executive, your cover letter is the first impression you make on potential employers. It's essential to craft a compelling and professional introduction that highlights your sales achievements, leadership skills, and industry expertise. In this guide, we'll provide you with tips and examples to help you write a standout cover letter that showcases your qualifications and sets you apart from other applicants.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• Why you should use a cover letter template

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Regional Sales Executive Cover Letter Sample

Dear Hiring Manager,

I am writing to express my interest in the Regional Sales Executive position at your esteemed company. With a solid background in sales, a proven track record of exceeding targets, and a passion for building fruitful client relationships, I am confident in my ability to contribute to your team and drive revenue growth in the region.

In my current role as a Sales Manager at XYZ Corporation, I have consistently achieved and surpassed sales targets for the past five years. I have successfully negotiated contracts with major clients, developed and executed strategic sales plans, and mentored a team to achieve their full potential. My ability to identify new business opportunities and effectively communicate the value of our products has been key to my success in driving revenue.

I am particularly drawn to the Regional Sales Executive position at your company due to your strong reputation in the industry and your commitment to providing innovative solutions to your clients. I am confident that my skills and experience align with the needs of your organization and that I can make a significant impact on your sales team.

Throughout my career, I have built and maintained strong relationships with clients, understanding their unique needs and providing tailored solutions to meet those needs. I have also leveraged market insights to develop and implement effective sales strategies, resulting in increased market share and revenue growth. My ability to collaborate with cross-functional teams and to effectively communicate with stakeholders at all levels has been essential to my success.

I am excited about the opportunity to bring my expertise to your company and to contribute to the continued success of your sales team. I am confident that my proactive approach, strong work ethic, and passion for delivering results make me a perfect fit for the Regional Sales Executive role.

Thank you for considering my application. I am looking forward to the opportunity to discuss how my background, skills, and enthusiasm for sales can contribute to the success of your team. Please find my resume attached for your review.

[Your Name]

Why Do you Need a Regional Sales Executive Cover Letter?

• A cover letter allows you to introduce yourself and express your interest in the Regional Sales Executive position to the hiring manager.
• It provides you with the opportunity to highlight specific experiences and achievements that make you a strong candidate for the role.
• A cover letter enables you to explain how your skills and qualifications align with the company’s needs and goals.
• It gives you the chance to demonstrate your communication and writing skills, which are important for a sales executive role.
• Having a cover letter shows that you are willing to go the extra mile and put effort into your job application, which can make a positive impression on the employer.
• It sets you apart from other applicants who may not submit a cover letter, giving you a competitive edge in the hiring process.

A Few Important Rules To Keep In Mind

• Address the hiring manager by name, if possible, and include the specific job title in the opening paragraph
• Highlight your sales experience and achievements, emphasizing any relevant experience in the industry or region
• Showcase your strong communication and negotiation skills, as well as your ability to build and maintain relationships with clients
• Explain how your past successes have contributed to the growth and success of previous companies, and how that experience can be applied to the role of Regional Sales Executive
• Convey your enthusiasm for the company and the opportunity to contribute to its success
• Keep the cover letter concise, focusing on your most relevant experience and skills
• Craft a compelling closing statement that expresses your interest in discussing the opportunity further and provides your contact information

What's The Best Structure For Regional Sales Executive Cover Letters?

After creating an impressive Regional Sales Executive resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Regional Sales Executive cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Regional Sales Executive Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

I am writing to express my interest in the Regional Sales Executive position at your company. With over 10 years of experience in sales and a proven track record of exceeding targets, I am confident in my ability to contribute to the success of your sales team.

My strong leadership skills and strategic approach to sales have allowed me to consistently drive revenue growth in my previous roles. I have a deep understanding of the regional market and have successfully implemented sales strategies that have resulted in significant business expansion.

My ability to build and maintain strong relationships with clients, as well as my effective communication skills, have been critical in my success as a sales professional. I am confident in my ability to effectively represent your company and drive sales in the region.

I am excited about the opportunity to bring my expertise to your team and am eager to discuss how my background, skills, and qualifications align with the goals of your company. Thank you for considering my application. I look forward to the possibility of contributing to your team.

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a Regional Sales Executive Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Not addressing the hiring manager or using a generic greeting
• Repeating information from the resume instead of highlighting key achievements and experiences
• Overly long and dense paragraphs that are difficult to read
• Focusing too much on what the company can do for you, rather than what you can do for the company
• Not customizing the cover letter for the specific job and company
• Using cliches and generic language instead of showcasing your unique skills and experiences
• Failing to proofread for grammar and spelling errors

Key Takeaways For a Regional Sales Executive Cover Letter

• Proven track record of meeting and exceeding sales targets
• Strong leadership abilities and experience managing a sales team
• Extensive knowledge of the regional market and industry trends
• Excellent communication and negotiation skills
• Ability to develop and execute effective sales strategies
• Demonstrated ability to build and maintain strong customer relationships
• Strong problem-solving and decision-making skills
• Experience with CRM and other sales tools