final statement for speech

How to END a speech with power and impact

The universe has no end.

Doesn’t that blow your mind a little? When you look up in the sky, it doesn’t end.

Han Solo and Chewbacca could travel at light speed in the Millennium Falcon forever, and they’d never get to the ‘far reaches of the galaxy’, because it just keeps going on and on. (Which is what some presentations feel like.)

This is difficult for humans to fathom. Our brain can’t process things that don’t end. It causes overwhelm, which shuts down our processing and recall faculties.

This, however, creates a unique opportunity. The human mind yearns for structure and defined limits – a clearly defined start and end. When we provide this to our listeners, they process what you say with less effort and find it easier to remember .

You know how to start a speech , here’s how to end a speech or presentation.

Last words linger. Don’t waste them

The end of your talk is automatically a focal point for your audience. Your last words to end a speech give you a singular opportunity to embed a message into the mind of your listeners.

How often have you sat through a presentation that trails off and ends a speech with no real point? It’s amazing how many presenters seem surprised by the ending of their own talk! The final slide comes up and the speaker says, “Oh um, I guess that’s it. So…um, any questions?”

And yet, the end of your presentation is your golden moment to leverage all the words you’ve said until then.

End a speech with more credibility

Worse still, a weak ending diminishes your credibility. Why? When the audience doesn’t get the structure they crave, your ideas seem weaker, less important, less memorable, less complete .

And because you’re the speaker who delivered this unsatisfying combination, you don’t appear to have as much authority.

People expect completion . That’s what an end of a speech is. Completion, ahhh.

Conversely, having a strong, relevant ending boosts your credibility, satisfies your audience and increases their trust in you.

Your last words can crystallize your message and activate your audience.

Just end it!

Learn to observe what an ending feels like. Good comedians often end on a strong joke and good audience reaction – rather than the ending they planned. They are attuned to the opportunity of closing on a high note.

They become experts at endings. You can too.

I watched a much-loved sports legend capture an audience for 30 minutes at a conference. Great stories with a lesson or two from an icon. At one point it felt like the talk was coming to an end and I remember thinking ‘Good work. Tidy speech’.

But he was enjoying himself so much he kept talking . More stories and more wisdom. Unfortunately it ruined his talk. There was no structure to his stories now and we didn’t know how to process his random points of wisdom.

Do you see what can happen? Even when you engage your audience, not having a clear ending can effect their perception of the WHOLE presentation.

“How was the speech?”

“Confusing.”

Options to end a speech and engage them:

1.plan the final message first ..

Plan to end a speech by establishing your take-home message at the very start of your planning. Think of it as the first thing you plan and last thing you say.

Write it down, but in the words you would say when talking . So many people write in ‘corporate speak’ which doesn’t flow comfortably when it comes out of your mouth. Picture your audience and craft a 1 or 2 sentence message you want them to take away.

Example: “This product will save you money by…” or “We are where we need to be with this month’s sales targets because…” or “There are 2 reasons why this project is needed. Firstly X, secondly Y.”

2. End a speech with a statement, not a question.

Upward inflection is a question. Downward inflection is a statement. A question and/or upward inflection imply there is more coming. So it doesn’t work well to end.

And when you know you have a strong ending, you automatically speak with certainty – which makes it easier to add impact with your voice and emphasise your message.

3. Give them a sign

Give your audience a signal that the end is coming to prime them for your memorable end.

For example: Face the audience. Take a big breath or long pause before your final statement. Say something like; ‘To wrap up,’ ‘In conclusion’ or ‘Here’s what to do next’.

This sets their mind up for your memorable statement to end a speech.

4. End a speech by telling them what to DO

Many speakers are hoping their audience will take action, but they fail to ask for it. If you want your audience to do something you better say it, end a speech with a call-to-action or show them how-to steps. For example: “Allocate a budget to fund stage 2 of the project so we can ensure benefits X, Y, Z” or “We need you to give us feedback within 24 hours…”

5. Refer back to an earlier point in your presentation

A Top-and-Tail is a term we used in radio for placing an ad or promo at the start and end of a break. The top-and-tail leverages the mind’s response to structure in your presentation as well. At the start you provide a quote, example, story, a shocking fact or figure that emphasises the need for change etc. Then you repeat this at the end and it comes to life because the content of your talk has given it greater meaning.

A Title Close is where you give your speech a provocative title that encapsulates your message. Your presentation fleshes out your argument. Then, use the title of your speech as your closing words to stir your audience and embed your message.

6. Blank the screen

If you’re using slides, consider blanking the screen (using the B key) which changes the mood of the room and refocuses the audience on you as you deliver your vivid message.

The holy grail of communication is a transferable message 🔴⇨⇨🔴.

It can create word of mouth momentum that can make or break the success of a project.

The ultimate test of your message: would the key members of your audience repeat it to their friends or colleagues?

Test your message out loud and see if you can ‘hear’ them repeating it. Does it flow from their lips? If it does, you know you’ve got a powerful end to your presentation. Could they recall your message a day later? A week later? Could they repeat it to their colleagues in the big meeting next month when they actually make the decision??

This is what you’re speaking for; message recall.

You are there to get a message across that can be recalled later, and if don’t end a speech well, you jeopardize the recall. —– If you’d like to develop your presentation skills, consider:

Presentation Skills Training
Presentation Skills public course
Personal Coaching
Message Development Sessions

Want to be a great speaker? Get the kindle ebook from amazon.com: What’s Your Message? Public Speaking with Twice the Impact, Using Half the Effort

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How to end a speech effectively

How to end a speech memorably

3 ways to close a speech effectively.

By: Susan Dugdale

Knowing how, and when, to end a speech is just as important as knowing how to begin. Truly.

What's on this page:

why closing well is important
3 effective speech conclusions with examples and audio
7 common ways people end their speeches badly - what happens when you fail to plan to end a speech memorably
How to end a Maid Honor speech: 20 examples
links to research showing the benefits of finishing a speech strongly

Image: Stop talking. It's the end. Finish. Time's up.

Why ending a speech well is important

Research * tells us people most commonly remember the first and last thing they hear when listening to a speech, seminar or lecture.

Therefore if you want the audience's attention and, your speech to create a lasting impression sliding out with: "Well, that's all I've got say. My time's up anyway. Yeah - so thanks for listening, I guess.", isn't going to do it.

So what will?

* See the foot of the page for links to studies and articles on what and how people remember : primacy and recency.

Three effective speech conclusions

Here are three of the best ways to end a speech. Each ensures your speech finishes strongly rather than limping sadly off to sure oblivion.

You'll need a summary of your most important key points followed by the ending of your choice:

a powerful quotation
a challenge
a call back

To work out which of these to use, ask yourself what you want audience members to do or feel as a result of listening to your speech. For instance;

Do you want to motivate them to work harder?
Do you want them to join the cause you are promoting?
Do you want them to remember a person and their unique qualities?

What you choose to do with your last words should support the overall purpose of your speech.

Let's look at three different scenarios showing each of these ways to end a speech.

To really get a feel for how they work try each of them out loud yourself and listen to the recordings.

1. How to end a speech with a powerful quotation

Image: Martin Luther King Jr. Text:The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy.

Your speech purpose is to inspire people to join your cause. Specifically you want their signatures on a petition lobbying for change and you have everything ready to enable them to sign as soon as you have stopped talking.

You've summarized the main points and want a closing statement at the end of your speech to propel the audience into action.

Borrowing words from a revered and respected leader aligns your cause with those they fought for, powerfully blending the past with the present.

For example:

"Martin Luther King, Jr said 'The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy.'

Now is the time to decide. Now is the time to act.

Here's the petition. Here's the pen. And here's the space for your signature.

Now, where do you stand?"

Try it out loud and listen to the audio

Try saying this out loud for yourself. Listen for the cumulative impact of: an inspirational quote, plus the rhythm and repetition (two lots of 'Now is the time to...', three of 'Here's the...', three repeats of the word 'now') along with a rhetorical question to finish.

Click the link to hear a recording of it: sample speech ending with a powerful quotation .

2. How to end a speech with a challenge

Image: New Zealand Railway poster - 'Great Place this Hermitage', Mt Cook c.1931. ((10468981965) Source: Wikimedia Commons.

Your speech purpose is to motivate your sales force.

You've covered the main points in the body of it, including introducing an incentive: a holiday as a reward for the best sales figures over the next three weeks.

You've summarized the important points and have reached the end of your speech. The final words are a challenge, made even stronger by the use of those two extremely effective techniques: repetition and rhetorical questions.

"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours.

Can you do it?

Will you do it?

The kids will love it.

Your wife, or your husband, or your partner, will love it.

Do it now!"

Click the link to listen to a recording of it: sample speech ending with a challenge . And do give it a go yourself.

3. How to end a speech with a call back

Image: Spring time oak tree leaves against a blue sky. Text: Every blue sky summer's day I'll see Amy in my mind. How end a speech with a call back.

Your speech purpose is to honor the memory of a dear friend who has passed away.

You've briefly revisited the main points of your speech and wish in your closing words to leave the members of the audience with a happy and comforting take-home message or image to dwell on.

Earlier in the speech you told a poignant short story. It's that you return to, or call back.

Here's an example of what you could say:

"Remember that idyllic picnic I told you about?

Every blue sky summer's day I'll see Amy in my mind.

Her red picnic rug will be spread on green grass under the shade of an old oak tree. There'll be food, friends and laughter.

I'll see her smile, her pleasure at sharing the simple good things of life, and I know what she'd say too. I can hear her.

"Come on, try a piece of pie. My passing is not the end of the world you know."

Click the link to hear a recording of it: sample speech ending with a call back . Try it out for yourself too. (For some reason, this one is a wee bit crackly. Apologies for that!)

When you don't plan how to end a speech...

That old cliché 'failing to plan is planning to fail' can bite and its teeth are sharp.

The 'Wing It' Department * delivers lessons learned the hard way. I know from personal experience and remember the pain!

How many of these traps have caught you?

having no conclusion and whimpering out on a shrug of the shoulders followed by a weak, 'Yeah, well, that's all, I guess.', type of line.
not practicing while timing yourself and running out of it long before getting to your prepared conclusion. (If you're in Toastmasters where speeches are timed you'll know when your allotted time is up, that means, finish. Stop talking now, and sit down. A few seconds over time can be the difference between winning and losing a speech competition.)
ending with an apology undermining your credibility. For example: 'Sorry for going on so long. I know it can be a bit boring listening to someone like me.'
adding new material just as you finish which confuses your audience. The introduction of information belongs in the body of your speech.
making the ending too long in comparison to the rest of your speech.
using a different style or tone that doesn't fit with what went before it which puzzles listeners.
ending abruptly without preparing the audience for the conclusion. Without a transition, signal or indication you're coming to the end of your talk they're left waiting for more.

* Re The 'Wing It' Department

One of the most galling parts of ending a speech weakly is knowing it's avoidable. Ninety nine percent of the time it didn't have to happen that way. But that's the consequence of 'winging it', trying to do something without putting the necessary thought and effort in.

It's such a sod when there's no one to blame for the poor conclusion of your speech but yourself! ☺

How to end a Maid of Honor speech: 20 examples

More endings! These are for Maid of Honor speeches. There's twenty examples of varying types: funny, ones using Biblical and other quotations... Go to: how to end a Maid of Honor speech

Label: old fashioned roses in background. Text: 20 Maid of Honor speech endings.

How to write a speech introduction

Now that you know how to end a speech effectively, find out how to open one well. Discover the right hook to use to captivate your audience.

Find out more: How to write a speech introduction: 12 of the very best ways to open a speech .

Retro Label: 12 ways to hook an audience

More speech writing help

Image: creativity in progress sign. Text: How to write a speech

You do not need to flail around not knowing what to do, or where to start.

Visit this page to find out about structuring and writing a speech .

You'll find information on writing the body, opening and conclusion as well as those all important transitions. There's also links to pages to help you with preparing a speech outline, cue cards, rehearsal, and more.