business owner biography

Plus, having both a short and long bio is a nice touch.

Best for you if: You’re an expert in your niche, and you’re regularly called on for speaking engagements.

15. Alberto “Beto” Perez , Co-Founder of Zumba Fitness

As an avid Zumba fan, I was excited to include this one. Perez styles his bio as a short story, and you can find it here on LinkedIn .

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Small Business Trends

Engaging business bio examples that attract clients.

Every small business owner desires their professional bio to make an impact, yet accomplishing this can be more challenging than it seems. How can you distill your entire professional journey into just a few sentences?

How do you highlight your professional skills and accomplishments in a way that quickly captures readers’ attention? One way to compose an outstanding professional bio is by referencing business bio examples from fellow professionals.

Professional Bio Examples

Professional bios come in all shapes and forms. Some are brief and to the point, while others tell lengthy stories. What do you want to tell profile visitors or a potential employer, and what platform do you want to use? From an entrepreneur’s Instagram bio to a Twitter bio , you have more options than ever. The following professional bio examples will help you write a business bio that engages readers.

Chima Mmeje

Bio Platform: LinkedIn Profile

In her LinkedIn bio, freelance writer and content strategist Chima Mmeje impresses readers with a lengthy list of accomplishments. While many users’ LinkedIn Page looks more like traditional resume with lists of positions held, Mmeje’s LinkedIn summary focuses more on what she can do for clients and less on her every career move.

Bio Platform: Twitter Profile

Because of its character limit, Twitter can be a difficult profile on which to build an effective business bio. When writing a Twitter bio, professionals should focus on the keywords they want other users to know about them. A catchy tagline can be used to grab ahold of readers’ attention. In his Twitter profile bio, CNN’s Van Jones clearly and succinctly tells users who he is, and what he’s done.

Lena Axelsson

Bio Platform: Industry Website

Many industry professionals know their professional bios are how many clients are introduced to them and their services. In her business bio at Psychology Today, marriage and family therapist Lena Axelsson introduced her practice with a core belief rather than a personal statement. She then explains how that belief impacts her passion for healing sufferers of trauma.

Rebecca Bollwitt

Bio Platform: Instagram

Like on Twitter, Instagram bios can be a challenge to write because the platform limits the number of characters that can be used. How do you write a short business bio that adequately interests readers? Author Rebecca Bollwitt expanded the ideas she could communicate in her brief Instagram bio by infusing emojis into her statements, each expressing ideas in a single character.

Chris Burkard

Bio Platform: LinkedIn

Stories inherently attract people’s attention, making storytelling a powerful method for capturing readers’ interest in a business bio. Photographer Chris Burkard uses his LinkedIn bio to narrate the journey of his career and achievements instead of simply presenting them in a tedious block of text.

Bio Platform: Company Website

Apple CEO Tim Cook ‘s professional bio on the company’s website serves as an excellent example of a conventional yet impactful business profile. The large profile photo allows audiences to connect a name with a face, while the concise bio effectively highlights the key milestones in Cook’s career.

Bio Platform: Personal Website

A business bio is an important component of any online portfolio. Whether it’s showcasing visual arts, written work or another craft, website visitors want to know the creator. Artist and creative consultant Lisa Quine ‘s personal website features a portfolio of her work and an effective business bio that introduces her to audiences.

Professional Bio Template

You don’t need to be a skilled writer to create an effective professional bio. Most business bios, even most of the best examples, follow a certain formula. The following can serve as a template for writing your own professional bio:

(NAME) is a (JOB TITLE) at (COMPANY NAME), where (NAME) (VERB – include an action verb that describes what you do) (NOUN – include a noun that describes what you produce) for the past (NUMBER) years, including (TASK1), (TASK2) and (TASK3).

(NAME) has (ACCOMPLISHMENT1) and (ACCOMPLISHMENT2), among other industry distinctions. (NAME) can help you meet your target goals in the (INDUSTRY TYPE) industry. (NAME) currently resides in (PLACE), where (s)he enjoys (HOBBY) and (INTEREST).

Short Bio Examples

Many platforms require professionals to provide concise bios that adhere to a character limit. Some individuals choose to write shorter bios to effectively convey their message to readers. The following business bio examples will assist you in crafting your own brief professional summary.

Audra Simpson

Bio Platform: Company website

Professional bios are an important component of a company website. Who represents your organization? In her business bio for Columbia University, anthropology professor Audra Simpson clearly communicates her professional biography and research interests.

Corey Wainwright

It’s possible to capture readers’ attention and describe a professional career in just a couple of sentences. In her short business bio for Hubspot, blogger Corey Wainwright tells audiences the two most important things to know about her, covering personal interests and career accomplishments in just a few words.

Megan Gilmore

When you only have a few characters to compose your professional bio, it’s important to make every word count. Cookbook author Megan Gilmore effectively describes her career in just a few short words on her Instagram profile. She helps communicate ideas using emojis and strategically directs readers to her website, where they can learn more details.

Ann Handley

Author and professional content marketer Ann Handley knows how to make a statement. Her professional bio, listed on her professional website, uses bold and colorful text to capture readers’ attention. Website visitors quickly can grasp her accomplishments and her personal interests.

Sarah Haskins

Bio Platform: Twitter

Sarah Haskins ‘ Twitter profile boasts one of the shortest and sweetest business bios found on any platform. In just five words, the writer lets users know who she is and what she does. You can’t get much clearer than that.

Longer Bio Examples

There are plenty of reasons to write short bios, but some situations call for greater detail. If a platform provides enough space, a longer business bio can include information about professional philosophy, personal life, and professional accomplishments.

The following longer bio examples demonstrate how a business profile can tell a greater story than simply writing resumes.

Consultant Mark Levy features his bio twice on his company website, with each version emphasizing different facets of his business and personal journey. The first entry presents his credentials in a few concise paragraphs, while the second business bio offers a more in-depth and engaging narrative about the small business owner’s career, incorporating elements of humor.

You might expect a unique personal brand and professional bio from a content producer, and WIRED’s Wonbo Woo doesn’t disappoint. He includes a longer bio on his personal website. In it, he tells the story of his impressive career, and he doesn’t fail to drop plenty of names of the celebrities with whom he’s worked.

Creative Business Bio Examples

An effective business bio doesn’t have to come from a template. In fact, if you’re skilled at creative writing, you can grab a reader’s attention and impress potential clients with a creative business bio on your company page or various social media platforms. The following creative business bio examples can serve as a guide.

An effective bio can come in a variety of forms. On his website, DJ Nexus dedicates an entire page to the story of his career. The New England-based DJ doesn’t just list professional details, however, he also provides enough personal information to tell readers who he is.

Pei Jung Ho

You might expect a unique and creative professional bio from an artist, and Pei Jung Ho definitely meets that expectation. The professional designer doesn’t simply boast a website with some accomplishments and job descriptions. Ho’s personal website opens with an animated statement in colorful and bold lettering before transitioning to a more traditional short bio and an engaging photo of the artist.

Nancy Twine

Briogeo Hair Care founder Nancy Twine’s professional bio immediately grabs readers’ attention with her signature and photo before telling Twine’s story. The entrepreneur’s business bio doesn’t end there. It also highlights a quote from Twine, which illustrates her professional philosophy, and it even features video content.

Trinity Mouzon

Entrepreneur Trinity Mouzon ‘s professional bio tells far more about her than her job title and primary responsibilities. Mouzon makes a strong personal statement in the first sentence of her bio, which she presents in first person, telling her own story. In just a couple of paragraphs, Mouzon captures her professional essence and offers unique insight into her success.

Alex Bishop

In his professional bio, guitar maker Alex Bishop radiates his passion for his craft. Accompanied by an artistic and engaging video, Bishop presents a business bio that resonates with his target audience, offering more than just a summary of his professional experience. His story instills trust in potential clients, showcasing his genuine passion for guitars, his brand, and his small business.

Author Bio Examples

Authors have been impressing their readers with professional bios centuries before anyone heard of the World Wide Web. Today, it’s not uncommon for authors to have websites and social media profiles promoting their works, complete with creative business bios that might or might not mirror the bios printed in their books.

Chimamanda Ngozi Adichie

Author Chimamanda Ngozi Adichie ‘s personal website speaks to her target audience with a traditional business bio. In it, Adichie tells the story of her background, including her childhood in Nigeria and her educational journey. Her bio then goes on to describe her work and specific accomplishments.

Michael Siemsen

Bio Platform: Amazon

A common place to find online author bios is on Amazon, where a writer’s business bio can be found on pages featuring their books for sale from the eCommerce giant. In his professional author’s bio on Amazon, Michael Siemsen details his interests, accomplishments, and popular works in a few brief sentences.

What are the essential components of professional bios?

An effective professional bio is typically more creative than a conventional resume. However, you can craft a brief bio utilizing much of the same information, such as your work history, newly acquired skills, and professional achievements.

The following are six essential elements of an effective business bio:

• Name and job title
• Educational background
• Work history
• Professional accomplishments
• Interests and hobbies
• Location or contact information

How do you make your bio interesting?

How do you make your professional bio more interesting? After all, no one is going to be impressed by yet another series of monotonous bullet points. You can add some extra pizzazz to your bio by including a more personal side, as well.

Are you looking to enhance your bio with details that aren’t on your resume? Consider incorporating elements like your professional philosophy or a personal statement that reflects your career passions. Differentiate your bio by showcasing your identity beyond the workplace, and remember to communicate to potential clients and employers what you can bring to their companies. For more inspiration, check out various business bio examples.

Should I write a bio in the third person?

A professional bio can be written in first person or in third person. Professional and more formal bios are often written in third person, while personal and more casual bios typically use first person.

It’s vital, however, that the chosen tense is consistent throughout the bio. For example, if the bio starts off in third person, referencing the subject by name and using pronouns such as “he,” “she” and “they,” then it’s important to continue using third person throughout the entire entry.

If, however, you start your bio by referencing yourself as, “I,” or using first person, then that should remain consistent, as well.

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Business Owner Bio Examples to Get People Interested in You

If you have a website, are on any social media platforms, or just need a short blurb about yourself to include in articles — what you choose to put in your bio can make or break whether or not people choose to do business with you. And if you do it right, your bio could actually have people reaching out to you to talk business. Here are some tips and business owner bio examples to help expand your reach and show people what they want to see.

Instead of thinking about your bio as a general “About Me” paragraph, try to get more targeted than that.

In an ideal world, what is it that you’d want to happen from people reading your bio?

If you’re a business owner (or even a business professional of any kind), you probably want people to read your bio and then contact you because they’re interested in working with you.

How do you get someone interested in working with you?

You put information in your bio that would make someone understand what’s in it for them.

So, instead of taking the “About Me” approach, you find a way to talk about you, your services, and what you do by showing what you have done for other people!

For example, I could write my bio in one of two ways: About me or about you .

About me: “Co-owner of Inspired Idiots social media marketing agency. I specialize in copywriting, blog writing, and project management.”

Me me me me me. Easy to read, easy to forget.

About you : “Social media marketing consultant, Inspired Idiots. I help people stop wasting time on social media and double their investment back by actually turning digital marketing into sales.”

I give one short sentence about the brand I represent, and then I talk about what you will get from working with me. I poke at the pain point that a lot of our clients deal with — they’re on social media, but they don’t know why they’re not getting customers from it — and then I tell them how I solve that pain point.

It’s about me, but it’s really about you and what I can do for you. Let’s look at some more examples.

Business Owner Bio Examples

Mark Levy , big-leagues business owner, follows this exact strategy in his bio. One sentence about what he does, followed by what, specifically, he could do for you. Now, when it comes to first-person (“I am…”) vs third-person (“Mark is…”) I’m a firm believe in using the first-person voice.

Because it creates more of a connection between you and the reader , which is what you’re ultimately trying to do. Sure, the third-person voice (like the example above and below) creates a sense of authority, as if someone else wrote the bio about you and is therefore saying all these prestigious things — but you’re trying to attract people who want to talk with YOU, want to potentially work with YOU, and want to know what value YOU can bring them. That human-to-human voice is better achieved with first-person language.

Russell Brunson could be called the king of digital marketing — so it’s no surprise that his bio hits all the right notes. Here’s what I’ve done, here’s how well I’ve done it, and here’s what I continue to offer.

If you’ve seen this Alex Hormozi’s videos online (if not, where have you been?) then you’ll know it’s somewhat difficult to argue with anything he says. His points are always so logically sound that he could basically outsmart anyone. So, when he writes a bio, and you’re an aspiring business owner, it’s a good idea to take notes. This guy knows what he’s doing.

Jamie Kern Lima took three years of nos and turned it into a billion dollar company. As the founder of It Cosmetics and one of Forbes’ top self-made women , Lima knows a thing or two about getting people to do business with her. Her bio follows the same general structure:

• What she’s accomplished.
• What her “thing” is.
• What she wants YOU to do.

Hopefully these business owner bio examples gave you some clarity on what to include in yours! For more tips on business, check out this post on why you should wait to niche down , or this one on what to do when you feel like giving up on your business .

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30+ Entrepreneur Bio Examples (Copy/Paste)

Entrepreneurship is not for the faint of heart. It takes courage, perseverance, and a willingness to take risks. As an entrepreneur, you are the driving force behind your business, and your story is an important part of your brand. Here are 30 inspiring Entrepreneur Bio Examples that you can copy and paste to help tell your story:

Entrepreneur Bio Examples

I started my business with a passion for solving a problem. Through hard work and dedication, I turned my idea into a thriving company that provides value to our customers.

As a young entrepreneur, I faced many challenges, but I never gave up. I used each setback as an opportunity to learn and grow, and I eventually achieved my goal of running a successful business.

My background in marketing and advertising gave me the skills I needed to start my own company. I used my expertise to create a successful business that provides high-quality services to clients.

I am a lifelong learner, and I believe that education is the key to success. I started my business to share my knowledge and expertise with others, and I am proud of what we have accomplished.

My passion for innovation and creativity led me to start my own company. I wanted to create products that people would love and use every day, and I am proud to say that we have achieved that goal.

As an entrepreneur , I am always looking for new opportunities and challenges. I thrive on taking risks and pushing boundaries, and I am not afraid to fail.

I started my business to make a difference in people’s lives. I am passionate about social entrepreneurship and using business as a force for good.

My experience in the tech industry gave me the skills I needed to start my own company. I used my expertise to create a product that has transformed the industry and made a real impact.

As a female entrepreneur, I have faced many challenges, but I have never let that stop me from pursuing my dreams. I am proud to be a trailblazer for other women in business.

I started my business with a small team and a big vision. Through hard work and dedication, we have grown into a successful company that continues to innovate and push the boundaries of what’s possible.

More Entrepreneur Bio Examples on the next page…

• Business Ownership
• Becoming an Owner
• Small Business

5 Tips for Writing a Small Business Owner's Biography

• Online Business
• Home Business
• Entrepreneurship
• Operations & Success

Most professionals, small business owners included, can benefit from having a well-written and professional biography. The main goals of a professional biography are to give the reader an accurate sense of who you are and what you do, establish expertise and credibility, and qualify your experience and background. An interesting biography that accomplishes all of these things can help you develop trust in you and your brand, making it a powerful tool for your business.

There are many ways a small business owner can use a biography. Some ideas include:

• Incorporating it into your marketing materials
• Providing it to clients with proposals
• Submitting it with speaking, presenting, and teaching applications
• Posting it on your website and blog
• Including it in any books, e-books, reports, or professional documents you create

While you may have several different versions of your bio that you use in the different outlets listed above, all versions start with one well-written, comprehensive summary of who you are, where you came from and what you do. In fact, you should have three versions of your bio to start — short (one to two sentences), medium (one to two paragraphs) and long (three to four paragraphs).

To get you started, here are some tips for writing a biography that you can use in your small business over and over again.

Include the Basics

One of the great things about a well-written bio is flexibility. You can include as much or as little information as you want. Typically, though, there are some universal elements you will usually want to include in your bio. For example, most bios include:

• Current job, business or professional experience
• Publications or presentations you have completed
• Educational background
• Professional memberships you currently hold
• Awards, honors, and certifications you have received
• Your contact information

Grab the Reader's Attention

Remember that most people who will be reading your bio are strangers who know very little about you. Start by introducing yourself and using an attention-grabber to draw the reader in and make them want to learn more about you. Using a conversational voice throughout will also make it easier for your readers to follow along.

Write It In Third Person

Many professional bios are written in the third person, using "he/she/they" instead of "I." Presenting your bio as if someone else wrote it for you provides a distinction between you and the writer (even if it is understood that it is the same person). The third person also enhances professionalism and makes people more willing to trust what is being said.

Get a Little Personal

Don't be afraid to include some personal or unique information about yourself in your bio. Consider including a headshot of yourself, quotes or testimonials from clients , and links to examples of your work. You may also want to mention whether or not you're married with children and where you reside. Depending on the outlet, you may even want to add a sentence or two about your favorite hobbies or pastimes.

Update It Frequently

Your experience and qualifications change, so your bio should not be viewed as a static document. You should modify and update it periodically to reflect changes and to keep it fresh. And make sure you're using the most recent version whenever you pull a copy to use in your business.

As a small business owner, a bio gives you an opportunity to summarize your qualifications, highlight some interesting facts about yourself, and inject a little of your personality. Start by writing a draft using the tips above, then hand it off to a friend or colleague for review. Use the feedback you receive to fine-tune your bio and create a few different versions. Before you know it, you will have a very powerful tool to use in your small business.

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5 Inspiring Short Bio Examples + How to Write a Professional Bio

Are you a business owner who wants to share your expertise but is unsure of how to stand out in a crowded marketplace? Maybe you want to write a book or create a course but there’s still the matter of convincing people of why they should trust you. This is where a professional bio comes in.

When you are building a personal brand , every word you use matters. In this article, we’ll break down the parts of a professional bio, walk through the steps of creating one, and share some short bio examples. 

What is a professional bio?

Your professional bio is a short, curated snapshot of your education, accomplishments, and career highlights. Similar to an author bio , it gives background information on why you are qualified to do what you do, but unlike an author bio that focuses only on a book, a professional bio is a broader take on who you are as a business owner and your brand.

The best professional bios are streamlined, highly focused, and targeted to your audience. They condense all of your years of experience and knowledge into a bite-sized snippet that you can share across various mass media outlets like your website, podcasts, social media, television interviews, and speaking engagements .

Creating a short bio that resonates with readers and doesn’t sound like a boring list of accomplishments may sound like a tall order, but it’s doable with the right template. 

How do you write a professional bio?

The challenge that many career professionals face when trying to write a short bio is that there’s so much information to sift through. What do you include? What do you leave out? When do you use generalities? When do you get specific?

Here are some basic steps for writing a professional bio. 

Gather the necessary information. Prewriting is a great way to pull everything together.

• Start with your personal brand. Think specifically about your current offer and the products and services that you sell. Write those down.
• Define your audience. As a business owner, you likely have an avatar or multiple avatars (marketing personas) of your ideal customer. Before writing your professional bio, you’ll need to know who will be reading it.
• Know your why. Where are you in your career currently? Why is now the time to define your personal brand? Knowing this will help you develop the tone for your professional bio. You don’t want your bio to be static and boring. You want it to have personality, and knowing your why will help you create an engaging one.

In this article, we’re focusing on short bios, and one of the best ways to get to a short bio is to start with a longer one. It’s easier to subtract from a short one than to try to make a short bio longer. You’ll need different bio lengths for different purposes, and starting with the longest and narrowing it down to the shortest will help make the process more efficient.

Here’s how to build your main bio.

There are several ways to write a professional bio, but one of the easiest is to use the 5-paragraph structure that’s common in personal essays: introduction, body, and conclusion. 

Writing it in the third person is standard and often viewed as more formal and professional, but some opt for the first person which has a more casual feel. 

• Introduction (1 paragraph) – This opening paragraph sets the stage for the rest of the bio. You can start from your childhood if it’s relevant or whatever point on the timeline when your career focus began to take shape. Some even begin with their current title and position and move on from there. Wherever you start, you want this paragraph to catch everyone up to where you are now so you can tell them where you’re going.
• Body (3 paragraphs) – Your body paragraphs are where you “flesh out” your history. It’s your story. This is where you talk about your education, your accomplishments, and the whys that motivate you to do what you do.
• Conclusion (1 paragraph) – This is where you tell your reader where you are going—your vision for your brand and the people that you serve. 

Once you’ve written your full bio (up to 400 words, give or take), you’ll want to cut it to about 200 words to create the shorter version. This is where you go from specifics to generalities. For example, in a longer bio, you might mention the subject of your dissertation as it relates to your current career path, but in the shorter bio, it would suffice to say you received a Ph.D. and from where. 

5 short bio examples

Below I’ve shared 5 short bio examples from business owners who’ve put in the work to create outstanding personal brands. Some are solopreneurs whose personal and company brands are the same, while others head up large companies and have chosen to separate their personal brand from the company’s. 

The first example from Whitney Johnson, the CEO and co-founder of Disruption Advisors shows her full bio (pulled from her LinkedIn profile). Underneath you’ll find the shortened version she displays on her website. I found even shorter versions on her YouTube and Twitter (X) pages. This is a good example of how to take a longer bio and shorten it.

1. Whitney Johnson

Area of expertise or Industry: Leadership training

Products / Services: Coaching, public speaking, books, workshops

Full bio ( source )

Word count – 372

Whitney Johnson is the CEO of Disruption Advisors (thedisruptionadvisors.com), a leadership development company, helping you grow your people to grow your business.

A Wall Street Journal, USA Today and Amazon bestselling author, Whitney was named by Thinkers50 as one of the ten leading business thinkers in the world (2021). She is a world class keynote speaker and a popular lecturer for Harvard Business Publishing’s Corporate Learning. She has 1.7 million followers on LinkedIn where she was selected as a Top Voice in 2020. Her course on Fundamentals of Entrepreneurship has been viewed more than one million times, and her LinkedIn Lives have more than 1 million cumulative views. In 2017, she was selected from more than 17,000 candidates for the initial cohort of Marshall Goldsmith’s 100 Coaches, and was named as the #1 Talent Coach.

Johnson is a frequent contributor to the Harvard Business Review, as well as the author of the WSJ bestselling Smart Growth, Build an A Team, a Financial Times Book of the Month, and the critically acclaimed Disrupt Yourself. In these books, she codifies the S Curve of Learning and the Seven Accelerants of Personal Disruption, both of which operationalize disruption theory by applying it to the individual. Integral to her work is the weekly Disrupt Yourself Podcast which has millions of downloads. Guests have included Brené Brown, Adam Grant, Susan Cain, and Stephen M.R. Covey.

Johnson was the cofounder of the Disruptive Innovation Fund with Harvard Business School’s Clayton Christensen, through which they invested in and led the $8 million seed round for South Korea’s Coupang, currently valued at more than $25 billion. She was involved in fund formation, capital raising and the development of the fund’s strategy.

A former award-winning Wall Street stock analyst, Johnson applies her understanding of momentum and growth in stocks to people. She was an Institutional Investor–ranked equity research analyst for eight consecutive years, rated by Starmine as a superior stock-picker. As an equity analyst, stocks under coverage included America Movil (NYSE: AMX), Televisa (NYSE: TV) and Telmex (NYSE: TMX), which accounted for roughly 40% of Mexico’s market capitalization.

She is married, has two children, and lives in Lexington, Virginia, where her family grows strawberries, raspberries, and blackberries and enjoys making jam.

Short bio (source)

Word count – 188

Whitney Johnson , CEO and Co-Founder of Disruption Advisors, is a world-class coach globally recognized thought leader, author, keynote speaker, and consultant helping organizations operationalize a high-growth mindset in their leaders and teams. 

Whitney is the WSJ, USA Today, and Amazon bestselling author of Smart Growth: How to Grow Your People to Grow Your Company (Harvard Business Press, 2022). She shares her passion for personal disruption, helping individuals transform their lives, careers, teams, and companies through her keynote addresses; her popular podcast Disrupt Yourself; lectures at Harvard Business School’s Corporate Learning; the award-winning books How to Build an A Team , Disrupt Yourself , and Dare, Dream, D o; and frequent article contributions to the Harvard Business Review and MIT Sloan Management Review.

Whitney is ranked a top talent coach by Marshall Goldsmith 100 Coaches, recognized by Thinkers50 as one of the top 10 leading business thinkers in the world, and named Inc.’s 200 Female Founders of 2023. She is co-founder of the Disruptive Innovation Fund with Clayton Christensen, and a former award-winning stock analyst on Wall Street, Whitney Johnson now applies her understanding of momentum and growth in stocks to people.

2. Tiffany Dufu

Area of expertise or industry: Peer coaching

Products / Services: books, public speaking

Short Bio ( source )

Word count: 203

Tiffany Dufu is founder of The Cru, a peer-coaching tech company acquired by Luminary in 2023. Their algorithm matches circles of women who collaborate to meet their personal and professional goals. She’s also the author of the bestselling book Drop the Ball: Achieving More by Doing Less. According to foreword contributor Gloria Steinem, Drop the Ball is “important, path-breaking, intimate and brave.”

Named to Entrepreneur’s 100 Powerful Women and Fast Company’s League of Extraordinary Women, Tiffany has raised nearly $20 million toward the cause of women and girls. She is a frequent speaker on women’s leadership and has presented at Fortune Magazine’s Most Powerful Women Summit, MAKERS and TEDWomen. She was a launch team member to Lean In and was Chief Leadership Officer to Levo, one of the fastest growing millennial professional networks. Prior to that, Tiffany served as President of The White House Project, as a Major Gifts Officer at Simmons University, and as Associate Director of Development at Seattle Girls’ School.

Tiffany is a member of Women’s Forum New York, Delta Sigma Theta, Sorority, Inc. and is a Lifetime Girl Scout. She serves on the board of Simmons University and lives in New York City with her husband and two children.

3. Chris Do

Area of expertise or industry: Brand design

Products / Services: public speaking, courses, workshops

Word count: 123

First-person example

As the Founder and CEO of The Futur, I have over 27 years of experience in brand design, strategy, and consultancy, working with clients such as Microsoft, Sony, Nike, and Starbucks. I am passionate about helping people realize their value and communicate it to others, whether through design, content, education, or coaching.

I am also a sought-after public speaker and mentor, delivering keynote speeches, workshops, and courses at various events, conferences, and organizations around the world. I share my insights and expertise on topics such as branding, business, creativity, and social media marketing, reaching millions of people through my YouTube channel, podcast, and online platform. My mission is to empower the next generation of creative entrepreneurs and leaders to achieve their full potential.

4. Andrew Huberman, Ph.D

Area of expertise or industry: neuroscience

Products / Services: public speaking

Word count: 228

Andrew Huberman, Ph.D., is a neuroscientist and tenured professor in the department of neurobiology, and by courtesy, psychiatry and behavioral sciences at Stanford School of Medicine. He has made numerous significant contributions to the fields of brain development, brain function and neural plasticity, which is the ability of our nervous system to rewire and learn new behaviors, skills and cognitive functioning.

Huberman is a McKnight Foundation and Pew Foundation Fellow and was awarded the Cogan Award in 2017, given to the scientist making the most significant discoveries in the study of vision. His lab’s most recent work focuses on the influence of vision and respiration on brain states such as fear and high attention focus and developing rapid and effective tools for mitigating stress and improving sleep and other physiological metrics.

Work from the Huberman Laboratory at Stanford School of Medicine has been published in top journals including Nature, Science and Cell and has been featured in TIME, BBC, Scientific American, Discover and other top media outlets.

In 2021, Dr. Huberman launched the Huberman Lab podcast. The podcast is frequently ranked in the top 10 of all podcasts globally and is often ranked #1 in the categories of Science, Education, and Health & Fitness.

Alongside hosting the Huberman Lab podcast, Andrew Huberman is the co-founder of Scicomm Media, and actively invests in and advises a handful of businesses. 

5. Amy Porterfield

Area of expertise or industry: entrepreneurship

Products / Services: public speaking, book, courses

Word count: 204

I help entrepreneurs build businesses online. My areas of expertise include how to start and grow an email list, how to create digital courses and how to promote and sell courses online using webinars.

About My Podcast, Online Marketing Made Easy

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast.

Featuring insights from A-List online marketing experts (Russell Brunson, Jamie Kern Lima, Rick Mulready, Marie Forleo, etc.) as well as mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business.

My specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help building your email list? Discover why hundreds of thousands of online business owners turn to me to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.

• How to Create a Successful Author Media Kit
• About the Author Pages: Writing a Great One (8 Examples)

Final thoughts

When you are designing your personal brand, how you present yourself to the world will define how the world sees you. A well-written, engaging professional bio will pull newcomers into your world and invite them to stay awhile and look around. A dry, static list of your credentials will do the opposite—push potential followers away. 

By using the easy-to-follow guidelines above and learning from the short bio examples shared, you can create a standout professional bio that demands attention. 

Are you interested in sharing your expertise with the world as an authorpreneur ? Have you given serious thought to writing a book to grow your business ? A book makes a great lead magnet to build your audience. Selfpublishing.com has a team of experts ready to show you how to create a book funnel and start growing your personal brand today!

Tips for Writing an Interesting Small Business Owner’s Bio

Feb 17, 2022

All business owners should have a well-written, professional bio.

You can use it to develop trust in your brand , market yourself and your company, attract customers, build a customer base, and appeal to investors.  

As the leading internet marketing company in Florida, we are going to share some helpful tips you can use to write a compelling small business owner’s biography.  

But before we delve into that, let’s first discuss what a professional bio is.  

What Is a Professional Bio?

A professional biography is a summary of who you are: where you come from and what you do. This helps establish your integrity and expertise. A compelling bio instills trust in you and your brand.

Where Can You Use a Professional Bio?

Once you have a professional bio, you can:

• Use it as a blurb for any articles, books, reports, or any professional documents you write.  
• Include it in your marketing materials.  
• Add it to your proposals.  
• Post it on your website or blog.  

How to Write a Good Professional Bio

1. start with your name..

If you’re concerned about sounding redundant since your name will be printed above your bio, don’t be. This is one of the few occasions where it’s okay to be repetitious.

2. Mention your company’s name.

After your name, you want to mention your brand or company name. If your company has awards, this is a great place to mention them.

Something like this may seem very simple, but it’s effective. It tells people who you are and what you do right away.

3. Include details about what you do.

Use the next few lines of your bio to describe what you do as a small business owner.  

For example: “Jane Doe is the founder and CEO of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in Florida. She is responsible for running all facets of the business, including sales. Doe has a proven executive management track record and over 20 years of entrepreneurial experience.”

Write down your primary responsibilities first, so your readers can visualize who you are during the day and what you have to offer in your niche.  

4. State at least one professional accomplishment.

To establish your experience, you want to mention what you have achieved in your professional career. This will serve as proof that you are who you say you are.

If you’re not sure what to write down, ask yourself this:

"What have I done for myself or for others that make me a valuable player in my niche?"

As the leading internet marketing company in Florida, we suggest that aside from your professional accomplishments, you should also mention your educational attainment, if you're involved in your community, and in what ways.

Here are some things to think about including:

• Community and industry involvement: How do you show leadership outside the office? Do you participate in charitable activities?
• Education: Where did you attend school? Do you have any academic honors, special training, or certifications?

5. Explain your values and how this guides the way you do business.

Values help build a sense of purpose in the workplace by empowering your employees to work on achieving a common goal.  

Some of the most common company values are those that are related to customer relationships, company growth, and business relationships. These are often translations of your very own values.  

For example, if one of your values is reliability, then your clients can expect that you and your employees will deliver work outcomes to agreed quality standards and timeframes.  

If you’re not sure what your values are, ask yourself the following questions:

• Why do you do what you do?
• What is your vision for your company?
• What gets you up in the morning?
• What values do you and your employees share that will make your business a huge success?

6. Wrap your bio up by telling your readers who you are outside of work.

Give your readers a peek at who you are as a person by describing what you like to do when you're not working. This may include:

• Spending time with family and pets.
• Playing your favorite sports.
• Doing hobbies or interests you love.  
• Side hustles you’re working on.
• Favorite food.

People like to connect with others . The more genuine you feel, the more likable you’ll seem.  

Tips for Writing a Good Bio

Pique The Interest of your Readers

Starting your bio with your name is a great way to draw the attention of your readers and make them want to learn more about you.  

Using a conversational tone in your writing will also make it easy for readers to follow along. In this particular tone, each word, phrase, and sentence gives a feel that the person is directly chatting with the reader, not with an audience. For assistance in easily maintaining that conversational tone, we suggest opting for AI paraphrasing tools like Editpad . It will help you automatically tailor the bio tone in a friendly and engaging style. 

Tailor It to Your Intended Audience

To make your bio more compelling, you should first identify its purpose and who will be reading it.  

Is it for a publication? Marketing material? A proposal for a client ?

Once you know the purpose of your bio, you can customize it as necessary.

For example, if it’s for a client, they’ll want to know more about your achievement and what makes you qualified to earn their trust.  

If it's for a magazine feature, they'll probably want more information about your personal life.  

Depending on your audience, your bio can be formal, funny, or personalized.  

Don’t Be Afraid to Be Vulnerable

People love authenticity . Show people your personal side by mentioning whether you’re married or not, your hobbies, favorite food, and so on.

Depending on the purpose of your bio, don't be afraid to give away a little information about your professional life.  

Update Your Bio

As time goes by, your experience and qualifications change. To reflect this progress, it’s important to update your bio every now and then.  

Is Your Bio Interesting?

Your bio gives you an opportunity to outline your qualifications and feature some interesting facts about yourself. You could even show off a little about your achievements.  

You can use this to establish credibility, build trust, and win over potential customers.  

If you don’t have a bio yet, it’s high time for you to create one! Use this blog to help you get started.  

Need Help with Your Marketing?

Digital Resource is an internet marketing company in Florida. Our team of digital marketing specialists can help you maintain a positive image by managing the spread of relevant information, strengthening your marketing campaigns, and boosting your employer branding.

If you want to improve how your customers and your employers see you and your company, we can help! Contact us today for a free consultation.

Get a Free Marketing Consultation!

Fill out the form to speak with a marketing expert., related blogs, franchise growth strategies: how to expand without losing quality, upselling whitening and implants: 6 revenue strategies for dentists, 5 signs your leadership style is hurting business growth, zoom vs. google meet: who wins the battle of the business meetings, want to work for us.

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How to Write a Winning Bio for a Business Owner

December 5, 2024

In this article, we'll explore the essential components of a winning bio and share tips on how to write an engaging, compelling bio that will resonate with your audience.

Ultimate Writing Tips for a Compelling Bio

Now that we've explored the essential components of a winning bio let's take a closer look at some writing tips that can help you write a compelling bio.

Start with a strong opening statement

Start your bio with a strong opening statement that captures your unique value proposition. You want to grab your reader's attention and showcase your expertise and personality in the opening lines of your bio.

For example, if you're a freelance writer, you could start your bio with a sentence like, "With over a decade of experience crafting compelling content for businesses across various industries, I'm passionate about helping brands tell their stories through the power of words."

Use storytelling techniques

Another effective technique for writing a compelling bio is to use storytelling techniques. Storytelling can help you humanize your brand, establish a personal connection with your target audience, and create a compelling narrative that showcases your expertise and personality.

Consider sharing a personal anecdote that illustrates your journey to where you are today. For instance, if you're a graphic designer, you could share a story about how you discovered your passion for design and how it has driven your career.

Keep it concise and focused

When writing your bio, it's essential to keep it concise and focused. You want to provide insight into your professional background, personality, and achievements without overwhelming your readers with irrelevant information. Keep your bio lean, clear, and to the point.

One way to ensure that your bio stays focused is to create an outline before you start writing. Identify the key points you want to convey and organize them in a logical order. This will help you stay on track and avoid rambling or repeating information.

Use the third person perspective

Finally, it's best to write your bio in the third person perspective. Writing in the third person can help establish credibility and showcase your professionalism. It can also help you write more objectively, allowing your readers to form their impressions of you without any biases or preconceived notions.

When writing in the third person, use your full name instead of "I" or "me." For example, instead of saying, "I have worked with clients such as X and Y," you could say, "John Smith has worked with clients such as X and Y."

Tailoring Your Bio for Different Platforms

Having a well-crafted bio is essential for establishing your credibility and showcasing your expertise online. However, it's also important to tailor your bio for different platforms where it will appear. Let's explore some tips for tailoring your bio for different platforms:

LinkedIn and professional networking sites

LinkedIn and other professional networking sites are excellent platforms for showcasing your professional experience and expertise. When crafting your bio for these platforms, it's essential to keep it professional, succinct, and focused on your career accomplishments.

Highlighting your education, certifications, and awards can help establish your credibility and improve your profile's visibility online.

In addition, consider including a brief summary of your skills and expertise. This can help potential employers or clients quickly understand what you have to offer. Finally, don't forget to include a professional headshot to help establish your personal brand.

Company website and blog

Your bio on your company website or blog can afford to be slightly more casual and personal than your professional networking site bios. Consider telling your story and providing insight into your values, personality, and creative process.

Discussing your journey as a business owner and your growth as an entrepreneur can help establish a personal connection with your readers and potential clients.

In addition, consider including links to your social media profiles and other relevant websites. This can help drive traffic to your other online platforms and help potential clients or customers learn more about you and your business.

Social media profiles

Social media profiles are often the first point of contact between you and potential clients or customers. When crafting your bio for your social media profiles, it's essential to keep it concise, visually appealing, and to the point.

Consider adding some personality and humor to your bio, but keep it professional and on-brand. You want your profile to stand out and reflect your brand's personality in a positive light.

In addition, consider including links to your website or blog, as well as any relevant hashtags. This can help increase your visibility on social media and help potential clients or customers find you more easily.

Guest posts and author bios

If you are guest posting or writing articles, it's essential to include an author bio to establish your credibility and showcase your expertise. In this type of bio, it's best to focus on your professional experience, education, and accolades.

You may also include a personal anecdote or story, but keep it brief and relevant to the article you are writing.

In addition, consider including links to your website or blog, as well as any relevant social media profiles. This can help readers learn more about you and your business and potentially drive traffic to your other online platforms.

By tailoring your bio for different platforms, you can establish your credibility, showcase your expertise, and connect with potential clients or customers in a more personal way. So take the time to craft a bio that reflects your personal brand and resonates with your target audience.

Understanding the Purpose of a Business Owner's Bio

First and foremost, it's essential to understand the purpose of a business owner's bio. The primary goal is to introduce yourself to potential clients, customers, or collaborators and establish credibility.

Your bio should highlight your expertise, give insight into your personality, and showcase your achievements. By writing a compelling bio, you can help your target audience establish a personal connection with you and your business.

Establishing credibility

One of the most critical components of your bio is establishing credibility. You want to highlight your professional background and experience, showcase your expertise, and provide insight into the value you bring to your clients.

For example, you may want to discuss your education, accreditation, or industry experience. You can also highlight any successes or projects you've completed, demonstrating your mastery of your field.

It's important to remember that establishing credibility is not just about listing your accomplishments. It's also about demonstrating your expertise and how it can benefit your clients.

For instance, if you're a marketing consultant, you may want to discuss how you've helped previous clients increase their revenue or improve their brand awareness. By showcasing the results you've achieved for others, you can establish yourself as an expert in your field and demonstrate the value you bring to the table.

Showcasing your personality

Another essential aspect of your bio is showcasing your personality. People want to do business with people they like and trust, so it's essential to let your personality shine through in your bio.

Tell your story, share your mission statement, and discuss what drives you as a business owner. By humanizing your brand, you can help your target audience establish a personal connection with you and your values.

Sharing personal anecdotes or discussing your hobbies or interests can also help you connect with potential clients on a more personal level.

For example, if you're a graphic designer who loves hiking, you may want to mention how your love of nature inspires your design work. By sharing a bit of your personality, you can help potential clients feel more comfortable working with you and establish a personal connection that goes beyond just business.

Highlighting your achievements

Finally, your bio should highlight your achievements. Providing insight into the awards, recognitions, or testimonials you've received can help establish your expertise and establish credibility.

For example, you may want to discuss any industry awards or recognitions, high-profile projects or collaborations, or glowing references from satisfied clients.

It's important to remember that highlighting your achievements isn't just about bragging. It's about demonstrating the results you've achieved for others and how you can bring that same level of success to your clients.

By showcasing your achievements, you can establish yourself as an expert in your field and demonstrate the value you bring to your clients.

In conclusion, a business owner's bio is a crucial tool for establishing credibility, showcasing your personality, and highlighting your achievements.

By writing a compelling bio that demonstrates your expertise, shares your story, and showcases your successes, you can help potential clients establish a personal connection with you and your business and set yourself up for success.

Essential Components of a Winning Bio

Now that we've explored the purpose of a business owner's bio let's take a closer look at the essential components of a winning bio.

Professional background and experience

One of the most crucial components of your bio is your professional background and experience. You want to give insight into your education, training, and professional background. Highlighting your qualifications is essential to establish credibility and showcase your expertise to potential clients or collaborators.

For example, if you have a degree in business administration, you could mention that you have a strong foundation in finance, marketing, and management. You could also discuss any relevant certifications or training you've completed, such as a project management certification or social media marketing course.

Personal interests and values

While it's essential to highlight your professional experience, it's equally important to humanize your brand and showcase your personality.

You may want to discuss your personal interests, hobbies, or values, demonstrating that you're more than just a businessperson, but a well-rounded individual, which can help establish a personal connection with your target audience.

For instance, if you're an avid traveler, you could mention some of your favorite destinations and how traveling has broadened your perspective. Or, if you're passionate about environmental sustainability, you could discuss how your business practices align with your values and contribute to a better future for the planet.

Business vision and mission

When crafting your bio, it's essential to discuss your business's vision and mission. Providing insight into your values, goals, and objectives can help establish your credibility and showcase the value you bring to your clients. By demonstrating your passion and expertise, you can help position yourself as a leader in your industry.

Essential Tips to Draft a Business Vision and Mission:

• Reflect on your purpose: Consider why your business exists and the impact you aim to make. Think about the core values, beliefs, and aspirations that drive your organization.
• Be future-oriented: Your vision should paint a compelling picture of where you want your business to be in the future. Envision the desired outcome and the unique position you aspire to achieve.
• Keep it concise and memorable: Craft a vision statement that is concise, clear, and easy to remember. Use concise language that captures the essence of your aspirations.
• Focus on differentiation: Highlight what sets your business apart from competitors. Emphasize the unique value you bring to customers and how you aim to surpass expectations.
• Incorporate long-term sustainability: Consider the long-term impact of your business and how it aligns with environmental, social, and economic sustainability. Showcase your commitment to responsible practices.
• Involve stakeholders: Engage key stakeholders, such as employees, customers, and partners, to gain their insights and perspectives. Their involvement can provide valuable input for shaping the vision and mission.
• Stay true to your core values: Ensure that your vision and mission align with your core values. Let your values guide your business decisions and actions, reflecting authenticity and integrity.
• Be aspirational and inspiring: Craft a vision statement that inspires and motivates both your employees and customers. It should be ambitious and challenging, encouraging continuous growth and improvement.
• Consider your target audience: Tailor your vision and mission to resonate with your target audience. Clearly articulate how your business aims to meet their needs and solve their problems.
• Regularly review and revise: Revisit your vision and mission periodically to ensure they remain relevant and aligned with your business's evolving goals and market dynamics. Make revisions as needed to reflect any significant changes in your business strategy or environment.

For example, if you run a marketing agency, you could discuss your commitment to helping businesses achieve their marketing goals through innovative strategies and creative campaigns. You could also mention your focus on building long-term relationships with clients and providing exceptional customer service.

Awards and recognitions

Finally, your bio should highlight any awards, recognitions, or testimonials you've received. This could include any industry awards or recognitions, high-profile projects or collaborations, or glowing references from satisfied clients.

By providing insight into your achievements and successes, you can help establish your expertise and establish credibility with your target audience.

For instance, if you've received an award for your innovative approach to customer service, you could mention how this award has motivated you to continue providing exceptional service to your clients. Or, if you've collaborated with a high-profile brand, you could discuss how this experience has helped you grow your business and expand your network.

Writing a winning bio for a business owner is essential to establishing your credibility, showcasing your expertise and personality, and establishing a personal connection with your target audience. By following the tips outlined in this article, you can craft an engaging, compelling bio that resonates with your readers, establishes your brand, and helps you achieve your business goals.

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