zoom car case study

The Growth Story of Zoom Car: A Case Study

Marketing Mastermind, Dec. 2020, Page 47-54.

13 Pages Posted: 7 Oct 2021 Last revised: 17 Feb 2023

CMA(Dr.) Ashok Panigrahi

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Date Written: December 31, 2020

The case study focuses on Zoomcar, India's first self-driven car-rental commercial business. Zoomcar has emerged as a successful startup and evolved as a commercial business with a high market share and 8,70,000+ satisfied customers. Zoomcar enjoys a customer base of around two million+. It has associated with companies like Mahindra and Mahindra, Ford, and Tata Motors. This case discusses the origin of Zoomcar, its financers, business model, marketing strategies, revenues, current status, latest features, challenges faced by the company, etc.

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HOME PAGE: http://nmims.irins.org/profile/149882

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ZoomCar’s Digital Marketing Strategy By Viraj Shah and Ujwal Shah

By Aditya Shastri

About zoomcar.

Founded in 2013, Zoomcar is headquartered in Bengaluru, India and operates in over 27 cities across the country. Both founders, Greg Moran and David Back , are University of Pennsylvania graduates, while also holding postgraduate degrees in business on full scholarships from University of Southern California and Judge Business School (Cambrigde) respectively. While having met in college, both dropped out of business school and moved to India to start their own car rental company. In May 2015, Back quit ZoomCar and moved back to the USA citing personal reasons. Now, the self-drive car rental service is run by Moran alone.

ZoomCar is a successful startup, but faces severe competition in terms of other companies like Drivezy and Carzonrent .

Having previously partnered with Uber , Microsoft and auto-manufacturers like Ford and Mahindra , ZoomCar has definitely reached new heights. It is, in fact, one of the fastest growing start-ups in India !

ZoomCar’s Target Audience

ZoomCar mainly targets the age bracket of those between 18-50 .

Their customers are usually middle and lower class students , as well as people who travel a lot for business .

Search Engine Optimisation

Search engine optimisation refers to the usage of particular keywords in order to ensure the maximum amount of traffic on a brand’s website. These keywords are those that have the highest search rates from their target customers. If a website is able to optimise itself based on the search engine’s keywords, then it is certain that they will be able to reduce their bounce rate as well as reach the right people.

The four most popular keywords for ZoomCar are ‘ ZoomCar ’, ‘ Car’ , ‘ Bengaluru’ , and ‘ Drive ’. The usage of these words would ensure that there is a higher rate of visitors who find the content relevant, and this leads to higher conversion rates.

When Viraj Shah and Ujwal Shah analysed the ZoomCar website’s SEO strategy, he noticed that a lot of irrelevant keywords were being used. For example, people who search for ‘Mumbai’, ‘airport’, and ‘taxi’ would just end up increasing ZoomCar’s bounce rate and reduce their session duration as the services that the brand offers are not what they require.

This is why Viraj Shah and Ujwal Shah suggests that more relevant keywords should be used . This would be an amazing add-on to ZoomCar’s Digital Marketing Strategy

Social Media Campaigns and Content Strategy

As of 19 th June 2018, ZoomCar has 472k likes on Facebook, 19.8k followers on Instagram and 4.5k subscribers on YouTube . This puts them way ahead their competition, Myles and Drivezy. Myles has 62k likes on Facebook, whereas Drivezy has 52k likes. On Instagram, Myles has 2.3k followers whereas Drivezy does not have a presence on that platform.

The reason for ZoomCar’s social media success against other car rental brands could be bigger if ZoomCar posted more visually creative and engaging content. Their posts could often involve creatively edited pictures, like two tyres connected through a curved line in the middle to look like a pair of round glasses, posted on the occasion of Gandhi Jayanti. Alongside this, ZoomCar could keep their social media followers updated on new features to their services by through articles detailing the changes made shared on their Facebook page.

ZoomCar also has their own blog, which they often use to post listicles that encourage their audience to increase their session duration on ZoomCar’s website. Last November, ZoomCar hosted a contest called #Zoomvember , in which they collaborated with the company @beirdo.official. This encouraged followers of the brand they tied up with to explore ZoomCar’s services as well. Other contests ZoomCar keeps having are #GuessThePersonality and #Photography contests.

Both encourage their followers to interact with the brand, and further humanise the brand. Brands that have a personality are always the customer’s preference over faceless corporates.

Email Marketing

ZoomCar mainly uses email marketing to update its customers about new contests and social media campaigns. Alongside this, ZoomCar often sends sales promotions to its customers in order to make it easier for them to find out about new offers and discounts the car rental service makes available.

Another way that ZoomCar could engage with its customers that could prove to be really effective is road trip ideas . ZoomCar could send its email subscribers road trip plans that they could go on, like when is the best time to take a road trip, when you should take pit stops etc. These should be written in such a way that the reader’s interest is piqued and s/he will want to keep reading even if s/he will not be going on said road trips. This is an excellent way to boost session durations on the car rental service’s website, as well as to form a good rapport with their subscribers.

Most people who receive automated email from brands get annoyed at the length of the mail or the irrelevance of it to their daily lives. It is an email marketer’s job to ensure that this does not happen. This is one device that ZoomCar could effectively capitalise on, as their subscribers actually might look forward to ZoomCar’s emails. This is because the email would provide the reader with useful, engaging content that is also shareable. This would be an amazing add-on to ZoomCar’s Digital Marketing Strategy

Influencer Marketing

Influencer marketing refers to collaborating with social media influencers to promote your brand. As influencers have a large following on social media, they are an excellent method of reaching your target audience and maximising your brand’s reach.

ZoomCar could offer free trips to influencers and then ask them to rate their experience of having used ZoomCar on their social media accounts. Positive reviews would help the brand as influencers are able to reach tens of thousands of people at the tap of a finger. This would be an amazing add-on to ZoomCar’s Digital Marketing Strategy

Another way to engage your customers and ensure that they stay on your brand’s website for a longer duration of time is to provide them with interesting blogs to browse through.

Since ZoomCar is a car rental service, their blogs should be relevant to their target audience. They could perhaps write a blog post about Non-Negotiable Things to Carry on your Next Road Trip . Since a lot of people who want to rent cars might be people who want to go on road trips, this article would be incredibly relevant to those that visit their website.

Another blog idea could be Long Weekends to look forward to in 2018. As people generally rent cars while going on holidays, adding a blog entry on the website that specifically states when these holidays can potentially take place might even help in boosting the service’s sales, as the customers might be tempted to plan a trip when they look at the available dates.

Google Ad Campaign

AdWords is an advertising service offered by Google to all websites listed in the search engine. Often, how you use AdWords seriously affects exactly how your advertisements are received by your audience. There’s quite a few ways to optimise your brand’s AdWords usage, and ZoomCar could do so too! This would be an amazing add-on to ZoomCar’s Digital Marketing Strategy

They could start a pan-India campaign in which their call-outs and call-out extensions can be shorter and more to the point, detailing their prices as well as the services they offer. For example, a suggested call-out could be Self-driven Car Rental service starting at Rs. 70/ per hour.

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How does Zoomcar make money? | Zoomcar Business Model

Zoomcar is India's first self-drive rental company. The concept of enjoying a car drive without actually buying a car was fascinating for Indians.

Today, Zoomcar has over 10,000 cars in the fleet. It has a market share of 60% and has gained massive popularity. The company has 91,00,000+ happy users.

But, how did this company grow so much over the years? To find an answer to this question let's understand the business model of Zoomcar in detail.

What is Zoomcar? Operating Model and Key Products and Services of Zoomcar Target Audience of Zoomcar Business Model of Zoomcar What is Unique about Zoomcar's Business Model Zoomcar Revenue Model FAQ

What is Zoomcar?

For the people who are living under a rock, using Zoomcar you can rent a car on an hourly, daily, weekly or monthly basis.

It was founded in 2013 by Greg Moran and David Back. The company is headquartered in Bangalore and currently operates in 45 cities. The tagline of this company is Never Stop Living .

Operating Model and Key Products and Services of Zoomcar

To book a car using Zoomcar you first need to be a Zoomcar member.

You also should be 18 years or above. You must have a valid Light Motor Vehicle (Non-Transport) Indian license.

If you are an NRI then you should have an international driver’s license. In the past seven years, you shouldn't have any kind of alcohol or drug-related driving violations.

Target Audience of Zoomcar

The target audience of Zoomcar is mainly middle-class people between 18-35 . They are targeting the people who travel a lot.

If we dive deeper they target teenagers and businessmen. Many young YouTubers have promoted Zoomcar. As we know teenagers follow YouTubers which helped the company to grab a lot of young individuals.

Business Model of Zoomcar

Zoomcar follows a business model where it buys 75% of the cars on loans from the bank . The remaining are bought on lease from big companies like Avis Budget Group. Now, let's understand other core elements of their business model.

1. Partnerships:

Zoomcar has tied up with various companies to include more cars on their website and to make profits. One of the major partnerships includes Ford & Mahindra.

This helped them become the first rental company in India to offer electric cars (Mahindra REVA E2O and Ford's REVA E2O) for rent.

They have also smartly tied up with Tata Motors. This helped them to add 50 brand new Tata Nanos. To secure parking and pick-up points they have tied up with several hotels, universities, and real estate developers .

Zoomcar has also partnered with Nissan for a vehicle subscription programme. Customers can subscribe to Nissan Magnite and Nissan Kicks.

In November 2013 they also launched a month-long campaign named RideSmartBLR to spread awareness about drunk driving. This campaign was launched in partnership with Uber and the Ashoka Foundation.

2. Additional Benefits:

Apart from rental services they also give additional benefits which make them a better option. They are as follows:

• Mostly the vehicles available on Zoomcar have all India permits.
• All the vehicles are strategically placed so that customers can pick up the vehicle conveniently.
• If you want you can also get doorstep delivery of the vehicle.
• Rates available on Zoomcar have free fuel, taxes, and insurance.
• Their call centers are open 24/7 to help customers solve their queries.

What is Unique about Zoomcar's Business Model

Today, if I tell you to rent a car you would immediately open Zoomcar's website or app. This shows how much popularity they have gained in these years.

But, apart from them, other companies like Drivezy, SelfDrive, U-Drive, Letmedrive, Carzonrent, and LeasePlan offer similar services.

Why they are not so popular? You might have not heard the names of some companies mentioned above. Let's understand what unique things Zoomcar did which helped them to reach such heights.

1. Performance Marketing and CRM:

Zoomcar's marketing strategy is majority focused on performance marketing. This means that the company pay the marketing companies only when a specific task is completed like sales or getting leads or clicks.

The company uses the customer relationship managing (CRM) team to increase repeat transactions.

2. Out of the box Marketing:

Zoomcar has taken a lot of effort to make sure everyone knows about their company. What is the best way to tell people about your company ? The answer is the internet.

Zoomcar used the internet smartly to grow its customer base organically. The company advertises its logo and name on the cars that they provide.

Apart from the people who are using the car, others also get to know about the company's presence.

Their collaboration with FilterCopy, a YouTube Channel helped them gain popularity among the youth.

If you search #zoomcar on Instagram you will see a lot of high-quality images of people using the car and sharing their experiences .

Their exceptional services made the people happy. As you know a satisfied customer does a good job of spreading awareness about the company.

Zoomcar Revenue Model

Zoomcar's business and revenue model are straightforward. They rent you a car according to your preferences and earn money out of it.

In the financial year 2017-18, their revenue was $19 Million. But, the company was at a loss as its revenue was less than its expenses. To tackle this they launched ZAP Subscribe.

ZAP Subscribe:

This is an interesting program launched by Zoomcar which helps them to make profits. ZAP Subscribe is actually an extension of the previously launched ZAP Program.

Using this program individuals can subscribe to a new car on monthly basis. You can subscribe to a car from Rs 16,000 to Rs 50,000, depending on the car size.

This will help you to save the subscription fee. The subscription comes up with tenures of 6, 12, 18, and 24 months.

Zoomcar needs to give more benefits to its customers to be in this race for a long time. Their aim, for now, is to grow their business in other parts of the country. They have to give more reasons to their customers to subscribe to a car instead of buying one.

When was Zoomcar founded?

Zoomcar was founded in April 2012 by Greg Morgan and David Back.

What is the revenue of Zoomcar?

In  FY21, the startup's total revenue stood at INR 103.6 Cr as against the INR 293.7 Cr it recorded in FY20

Who is the target audience of Zoomcar?

The target audience of Zoomcar is mainly middle-class people between 18-35.

What is the market share of Zoomcar?

Zoomcar has a market share of 60%.

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[Product Roadmap] How Zoomcar brought in technology to create a niche in the car rental segment

In this week’s product roadmap, we feature bengaluru-based car rental startup zoomcar. in a conversation with yourstory, its co-founder and ceo, greg moran, talks about the startup’s use of technology and how it has evolved and grown..

Wednesday March 02, 2022 , 10 min Read

Greg Moran and David Back, fellow students at the University of Pennsylvania, came to India from the US with the aim of starting a business and arrived at the idea for India’s first car rental startup,   Zoomcar  . Like for any startup across the globe, Greg and David came up with the idea of founding a car rental startup in India in 2015. 

Today, Greg is the CEO and sole co-founder on board with David no longer a part of the company. 

“I have always been passionate about sustainability and a shared model for sustainable economic development. While working in the clean technology and infrastructure disciplines for an investment bank, I witnessed first-hand the opportunities that existed in working for environmentally sustainable solutions in India. Exploring it further revealed the challenges in urban transportation, especially the lack of infrastructure that can cushion the hike in personal vehicles,” says Greg. 

Greg Moran, Co-founder and CEO, Zoomcar

Realising the absence of a self-drive model in the market, Greg spearheaded the launch of Zoomcar.  The startup has seen a steady rise in demand for cars for personal work and emergency use cases. Greg explains the team has witnessed a 2x jump in short term rentals compared to the same period last year, and the startup has also seen a 100 percent recovery from the end of October 2021. 

However, COVID-19 did change the dynamics of the economy and every industry has had to adapt itself to the new normal. The car rental industry, to that end, has been. well-equipped and prepared to serve its customers. There is an exponential spike in demand expected for car subscriptions, especially considering the current recession, and under the circumstances, car rental subscriptions can prove to be a better option than ride-hailing. The model is also seen as a more affordable and quicker way of acquiring a car, delivering a safe personal mobility replacement. 

In further proof of how popular the model is, Zoomcar recently launched in Southeast Asia and the Middle East/North Africa (MENA) MENA regions. The startup realised that Indonesia, the Philippines, Vietnam, Egypt and Saudi Arabia also have very low levels of vehicle ownership but large, upwardly mobile populations that prefer to opt for car rentals.  

In a conversation with YourStory, Greg explains more about the fascinating tech journey of the startup, and how it acquired the distinction of being a tech-led company. 

YourStory (YS): From a pureplay car rental company to a tech-led company, tell us about Zoomcar’s growth and evolution?

Greg Moran (GM): Zoomcar launched India’s first car-sharing platform in 2013, and is the dominant market leader in the car-sharing ecosystem today with approximately 10,000 cars on its platform and a presence across Southeast Asia and the MENA region. Zoomcar allows individuals to rent from a diverse pool of cars by the hour or by the day.  

Headquartered in Bangalore India, Zoomcar employs over 300 people and operates in over 50 cities. In 2020, Zoomcar launched Zoomcar Mobility Services, an enterprise SaaS-based mobility solution offering white-labelled subscription services and IoT-based driver behaviour monitoring solutions. 

YS: How exactly does the technology work? What are the problems it solves? Growth numbers, initial days, and evolution?

GM: A car is an important asset to us and tracking its location and health is a business necessity. We have built an intelligent tool called Cadabra that tracks important data about the car in real-time. Cadabra tracks the distance travelled, fuel used, clutch performance, etc. and helps car owners or drivers keep tabs on important performance metrics like clutch position, harsh braking, inconsistent acceleration, seat belt usage and engine health, among others. 

Equipped with Bluetooth and 4G connectivity, Cadabra receives OTA updates and also connects with emergency services in case of on-road accidents. With this monitoring system, Zoomcar ensures driver safety by sending speeding alerts or any rash driving activity. The alert system is voice-activated and embedded in the audio system, and plays the warning “you need to slow down your speed, over speeding is dangerous.” 

The real-time collision detection system inside the car monitors the possibility of collision. If you are about to collide at high speed, it alerts the driver about the momentum. We have data insights on the fuel requirement of the car. With the AI system, we analyse the refill time and suggest the nearest fuel pumps. This feature helped us gain trust while micro-managing customer challenges and maintaining a hassle-free driving experience. 

As the journey nears completion, Zoomcar analyses the current geolocation, distance and time required to reach the drop location of the car. The advantage of a device like this is that it can be customised for each car as is required for the business. 

Zoomcar monitors and generates data every second to understand driving patterns — whether the driver is speeding, applying hard brakes or driving rashly. We realised that Indian drivers are more aggressive on the road with rental cars and are prone to drive rashly. 

To manage this customer nature, we developed a system known as Driver Score powered by AI. It identifies critical events of driving and rates it on a scale of 0-100. The scoring system has capabilities to give real-time feedback to drivers in the advent of rash driving to help them adjust their behaviour accordingly. 

Within the first month of its launch, the driver score has successfully reduced the accident rate by 20 percent, and maintenance and servicing cost by 25 percent for Zoomcar. The data generated from the vehicle movement helps us to understand driver behaviour. With real-time monitoring, we have alerts for the driver which help customers get control over the car at the right time and prevent accidents. 

YS: Tell us about Zoom Driver Behaviour Intelligence? What was the first product (app) like? How did you build it? (How did you get the necessary human resources and technological tools initially?) How much time did it take? (To make the first prototype) 

GM: ZMS Driver Behaviour Intelligence was conceptualised to harness the IoT expertise Zoomcar has developed from the very beginning of its consumer-facing business. We realised it was important for the safety of our customers to continually assist them in real-time while they were driving. The app took inputs from phone and vehicle sensors and communicated clearly to the driver on behaviour patterns, alerting them constantly. 

As a result, along with our customers’ safety, we also managed to reduce accidents, harsh events, service and maintenance costs and benefited from increased mileage of the vehicles. Our product and development teams continuously work on enhancing customer experience at every stage, and the Driver Behaviour Intelligence is a major step towards ensuring not only safer roads but better asset utilisation as well. The first prototype of the Driver Behaviour Intelligence was a result of over 2 billion km of data and 6 million customer transactions on our platform, which enabled the teams to achieve highly accurate algorithms while calculating harsh events and driving scores.

YS: What were the core factors you kept in mind to build a scalable MVP and what were your learnings from it that led to the evolution of the product? How long did this run for?

GM: The core factors for a scalable MVP for this product were very clear to us as we were the first users of this app. Tracking driving behaviour in a very non-intrusive way without the use of expensive OBDs was our priority, followed by accuracy in driving behaviour data. The first product was implemented in 2017, in the Zoomcar marketplace for customers who were opting for short-term rentals. 

It was a great add-on for the users to understand how they were driving, and it gamified the entire experience by introducing leaderboards of the best drivers in the city and the country as well. Today, we are witnessing a connected vehicle ecosystem where it's essential to not only inform a customer but to also engage and interact with them. 

Through various in-built gamification algorithms, we not only keep the customers motivated but also use it as feedback to continuously improve the product. Today, there are different industries in the mobility domain like insurance companies, fleet operators, leasing companies etc. who we are working with to implement this product in their ecosystems.

YS: How did you come across some great growth hacks that complemented the scaling of tech?

GM: The only growth hack we had to aid to scale this tech was our database collected over the past nine years. Around 2 billion km and 6 million transactions on our platform provided us with a variety of driving behaviours across geographies and cities to continuously improve on the accuracy of the driving score and make it as robust as it is today.

YS: What were the challenges while building the system? It must have been a challenge to add more components on top, while subsequently ensuring that you had to manage scale as well. Did you have to let go of any legacy beliefs and systems? 

GM: We actually had a lot of fun building the product and getting it to its primal form today. There were definitely challenges on various fronts like keeping the user engaged, working on real-time alerts to the driver and capturing the trips in a contextual manner (in-city roads or highways, car driving or bike riding etc), but our legacy of being a market leader in shared mobility helped us tremendously in ensuring that we were able to quickly build and test various functionalities of the app. 

The massive amount of driving data definitely aided in ensuring that we were not starting from scratch on each of these fronts, and had a good head start owing to our shared mobility ecosystem.

YS: What are the other interesting/innovative technological solutions you found in the process?

GM: Zoomcar is a dominant market leader in the shared mobility ecosystem today with an 80 percent market share in self-drive rental space. While we are working on various solutions to continuously improve the customer experience and customer journey, we have developed many interesting solutions and today Zoomcar Mobility Services is a separate B2B enterprise solution vertical of Zoomcar offering 10+ products in the space of subscription, rental, insurance, leasing, fleet and IoT.

YS: Tell us about the future plans and innovations you are looking at?

GM: Zoomcar has recently launched India’s first car-sharing marketplace – a vehicle host programme that will enable individual vehicle owners to list their cars on Zoomcar and earn a revenue share on each booking rental. India currently possesses one of the lowest private car utilisation rates in the world and through our host programme, we seek to transform this idle vehicle capacity to create better utilisation. 

At scale, we expect this programme to dramatically reduce on-road congestion and urban air pollution. Our mission is to democratise car access across the world’s high growth urban centres. 

India will remain our largest market for the indefinite future. The new host programme is just another example of our commitment to creating localised solutions for urban mobility challenges in India. As a platform, our primary problem statement is that we want to have as much supply in the marketplace and have as much diverse vehicle choices as possible. With the vehicle host programme, we will get significantly more supply of cars, which would result in more transaction volume and more users. We are investing heavily in international growth, IT, and tech infrastructure.

Edited by Anju Narayanan

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Zoomcar turns unit-profitable with new business model, to expand range to 60,000 cars in 2023

Bengaluru-based self-drive rental start-up is witnessing accelerated growth for its services, driven by the ongoing boom in domestic travel in India.

Greg Moran: “We are seeing an explosion in growth, primarily on the back of a massive domestic travel push . . . and not just in India but in other markets as well.”

Zoomcar, which has a wide range of self-drive cars, has 25,000 cars listed on its platform.

Bengaluru-headquartered self-drive rental start-up Zoomcar, which has transitioned to an asset-light, marketplace model where individuals are free to list their personal cars on its digital platform, has achieved unit profitability with this move. As a result, it now aims to rapidly expand its fleet across the country.

The company, which is witnessing demand for its services grow nearly three-fold, compared to FY2020 and FY2021, is clearly benefiting from the ongoing boom in domestic travel, particularly after two years of Covid-impacted business in a time of lockdowns.

“I think the rate of expansion is two to three times faster than it was before Covid. What we are seeing is an explosion in growth, primarily on the back of a massive domestic travel push. We are seeing this not just in India, but in other markets as well,” said Greg Moran, co-founder and CEO, Zoomcar, in an interaction with Autocar Professional .

Zoomcar, which at present has over 25,000 cars listed by individual vehicle owners on its platform, aims to triple the fleet size and host at least 60,000 cars by end-CY2023. “We estimate the rate of growth to remain steady, not just in CY2023, but over the next many years. Therefore, we are looking to widen our fleet to supply to the growing demand. And I think we are well positioned to do so,” Moran added.

The Airbnb of self-drive rentals

Moran explained that the shift in India’s motor vehicle regulations, which now legalise white-board cars to be rented out by individuals, has allowed the self-drive start-up to go asset-less, as it does not own a single vehicle in its fleet, which has completely transformed over the last two years.

“We have been able to successfully transition to a 100% pure-play marketplace, peer-to-peer model by leveraging the broader regulatory opportunity. It enables us for much more rapid growth on the supply side, while allowing us to focus our efforts where they are most needed,” remarked Moran.

The company, which reserves 40% of a booking’s revenue, claims that vehicle hosts can receive around 8-10 bookings every month, and earn up to Rs 50,000 on an average as passive income. It is to be noted that Zoomcar does not commit for any minimum business to the individuals listing on its platform, which, by virtue of its algorithm design, is able to generate sufficient demand.

Moreover, Moran stated that the Airbnb-like marketplace model works best when there is a strong reinforcement of the inventory in terms of growing the catalogue with higher quantity as well as quality of cars.

“The increased supply turbocharges the demand and that is what we have seen over the last several quarters. That is what we are emphasising on, and would continue over the course of this year and beyond,” said Moran, while revealing that the company aims to reach a million cars on its platform over the next 3-4 years.

IPO in the offing, eyeing profitability by end-CY2023

Zoomcar is also planning an IPO through a special purpose acquisition company (SPAC) and expects the work to be completed over the next couple of months. According to Moran, the IPO will be the final piece of the puzzle for Zoomcar’s external growth requirements and expects it to bring in fresh investment of a “double-digit, million-dollar number” to fuel future growth. “It is going to be similar or at par with what we had raised over the last couple of years, and it is certainly something which is going to put the company on a very strong trajectory,” the Zoomcar CEO said.

“We are already profitable today at a unit level – every booking that we serve, we make money. Now, we aim to be profitable on a full-fledged company basis before the end of the year. It is tracking well, and it looks quite realistic at this stage,” he added.

Zoomcar, which commands a lion’s share of the Indian self-drive car market, also operates in overseas markets including Vietnam, Egypt, and Indonesia (its largest market outside of India). It is now exploring plans to expand its overseas footprint to other high-potential regions. Emerging economies such as Latin America – Brazil, Mexico and Columbia – as well as Saudi Arabia are on the self-drive rental major’s radar for future global expansion.

“These markets offer a tremendous potential for our services as their economies continue to evolve, and they are going to be potentially on our list over the next couple of years. The good thing about these new markets is also that there is no strong incumbent doing anything like Zoomcar,” Moran concluded on a very confident note.

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Zoomcar Startup – The Blockbuster Story of Giant Indian Car Sharing

Zoomcar enjoys the distinction of being india’s first personal mobility platform. it got founded in 2012 by greg moran & david back. zoomcar has a 75% market share and plans to increase to an 80-85% in the following 18 months..

There’s no need to be concerned about mileage, gasoline prices, insurance, or automobile breakdowns any longer! Customers enjoy more control, privacy, and independence thanks to Zoomcar’s self-driving cars. With the app on your phone, you may book a self-drive automobile in each city you visit and feel at ease wherever you go. Zoomcar has made driving more convenient for travellers across the country, and it is rapidly moving into cities. In this article, we will dive deep into Zoomcar, and its services, including founder, tagline, company model, revenue, growth, problems, funding, and investors.

Fun Fact : With one lakh cars, Zoomcar now has a 75% market share and plans to increase to an 80-85% in the following 18 months.

Zoomcar Startup – Company Highlights

• Startup Name – Zoomcar
• Founded - April 2012
• Founders - Greg Moran & David Back
• Headquarter - Bengaluru, India
• Sector - Personal Mobility
• Legal Name - Zoomcar India Private Ltd
• Website - zoomcar.com
• Contact - [email protected]

Zoomcar – India’s First Car Sharing Service

With the debut of car-sharing services in 2013, Zoomcar enjoys the distinction of being India’s first personal mobility platform . It is now the market leader in the private mobility arena, with over 10,000 vehicles in its fleet, and plans to add another 50,000 cars by the end of the fiscal year. Zoomcar allows users to rent automobiles by the hour, day, week, or month, emphasizing the mobile experience. The company, headquartered in Bangalore, employs over 300 individuals and operates in more than 50 locations across India. In addition, as of September 22, 2021, Zoomcar has a presence in roughly five nations.

Note : Zoomcar launched India’s first peer-to-peer car marketplace in 2018 with the debut of its shared subscription mobility model and now has a market share of over 90% in this arena.

Zoomcar Startup - Founders

• Greg Moran - Greg Moran’s concentration was finance after graduating from college, but he was always preoccupied with the environment and sustainable development. He was employed by a New York-based clean-tech investment bank, with a global focus on solar, wind energy storage, and other related technologies.
• David – David saw the potential for car rentals after coming to India with Greg. They had also considered founding a company in the renewable energy area but ultimately settled on the transportation sector. As a result, David and Greg conceived Zoomcar as an hourly car rental platform. David stepped down as President of the company in 2012. He is, however, still a member of the company’s board of directors.

Fun Fact : Zoomcar recently announced that its shared mobility platform has a whopping 15,000 car subscription run rate.

Zoomcar Startup – Brand Name, Tagline, and Logo

• Tagline - The startup’s motto is “Never Stop Living.”
• Brand Name - The founders desired a name with a distinct Hindi tone and used it in jingles. A word beginning with a ‘Z’ clearly fits the criteria on this front, and they eventually settled on Zoom. Finally, in 2014, they made the switch to Zoomcar.
• Logo – The logo of the company is in green color.

Zoomcar Startup – Funding and Investors

Zoomcar has raised around $274.1 million in 20 fundraising rounds so far.

Zoomcar - Revenue & Business Model

Zoomcar charges hourly and daily tariffs that starts at Rs 50 per hour and go up to Rs 250 per hour, depending on the vehicle type. Long-term subscriptions begin at Rs 15000 per month and go up to Rs 45000 per month, depending on the car. The company usually takes a 30% take rate on rental bookings. The co-founders made no mention of profit margins other than to say that the company has been unit economic positive since its inception.

Revenue Numbers - Zoomcar’s revenue in FY19 was 259.1 crore, up 67% from the previous year’s 155 crores. Zoomcar reported a net loss of 202 crores in FY19, compared to 116.4 crores in FY18.

Zoomcar - Challenges as a Startup

Some of the challenges faced by the company are as follows:

• Personal Mobility: The personal mobility category in India is rapidly increasing, and the co-founders regarded it as the most in need of disruption. Still, the road has not been without its difficulties.
• Unable to get a license: Zoomcar needed a permit to begin car rentals, but it could not obtain one. It was because the Contract Carriage Permit required them to have vehicles with yellow board license plates.
• Lacked a fleet: Zoomcar lacked a fleet and needed a partnership with a fleet owner as quickly as possible.
• People refusal: Four people flatly refused Zoomcar, and the founders’ meeting with Ramesh Tours & Travels came down to the wire. If it didn’t work, it meant returning to the United States.

Zoomcar Startup – Recognition and Achievements

Zoomcar won many awards, including Top Place to Work and Top Brand Marketing Campaign. It won several marketing accolades each year, such as:

• Excellence in Digital Advertising and Marketing - CIDCA Award
• The Best ATL Campaign award at the mCube 2019.

Zoomcar Startup – Future Plans

Zoomcar is one of the country’s top subscription-based car rental companies. Given the current state of affairs, businesses expect exponential growth as individuals prefer personal transportation.

So, some of the plans of the company are as follows:

• They’ve already seen a 400% increase in demand, which we expect to level off at 200-300% in the coming months.
• Zoomcar embraces technologies like AI and IoT to provide an excellent experience to its consumers, while COVID-19 forces operations to go digital.
• It also includes a keyless entrance system, which reduces human interaction and virus transmission.
• Before and after each drive, each car gets wholly sanitized. In addition, Zoomcar has adjusted its mobile app with deep-rooted technology models to allow users to reach out at any moment in case of a query via emails, messages, and chatbots.

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India’s largest self-drive car rental company wanted big savings without any commitment...

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In just 6 months, Zoomcar has already saved $20k.

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Zoom car is a self-drive shared mobility company. We have 2 major brands – Zoom car and ZAP Subscribe. Zoom car is a brand in the self-drive car on demand category and ZAP Subscribe is our brand in the car subscription category. What stops everyone from buying a car? It is the burden of monthly EMI, high interest levied on a car loan and other expenses that keep coming while maintaining and owning a car of your own.

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Redesigning “Zoomcar” Mobile Application’s User experience

Animation , Car Rental , Colors , Navigation Design , Redesign , UX Case study , Zoomcar

UI/ UX Case Study

  If you’ve ever wanted to take a road trip with your friends or needed to drive down to someplace urgently and did not prefer your own car for that, chances are that you’ve come across the Zoomcar mobile app.  

This usability evaluation method of the heuristic evaluation helped the team find usability issues in the user interface at an early stage of the current application. Some of the major findings are discussed below:  

Task Flow Analysis

  Deeper inspection and observed usage of the application revealed the task flow did not augment the user journey map that was revealed at user research stage later and required the user to break away from the natural flow of their decision-making process.   Some of the example questions were “When was the first time you thought of renting a car for yourself?”, “why did you want to drive the rental car yourself?”, “what were you specifically looking to do with the rental car?”, “What device do you use often while booking rental cars? , “what kind of traveling do you generally take part in?” From the collective responses, we discovered the following: The complete user journey map revealing the process the user goes through from goal setting to satisfaction of the need. The pain points that the user feels such as their frustrations. The users’ delight and motivation from the whole process Several heuristics based questions were also asked the users. This was a part of a separate questionnaire detailing basic usability questions. This was mostly done with potential users or early stage users who weren’t familiar with the application’s task flow and were placed at the bottom of the learning curve associated with it. Examples of questions are as follows: “What do you think this button does?” “What would you expect to go after you click here?” “What does this screen make you feel?” These questions revealed the following: 1.Users’ decision making process 2. Predictability of the interface and user expectations.    

One of the users describes her journey while booking a car

Synthesizing research through affinity analysis

Identifying User Personas

User Personas

  Based on the analysis of user responses through affinity analysis, the team created user personas who represented different personalities who would be using the app to meet certain goals and having certain motivations.

Bridging the gap between pain points to ideas

Based on the cumulative analysis of all of the above, the team listed down all the major pain points and created ‘how might we’ (HMW) questions that would help us kickstart the ideation phase. Here are some of the major HMWs: How might we make it easy for the users to find the vehicle they need? How might we make it easier for a driver to keep an eye of the time and Kilometer limit? How might we use the available business set up to optimize the satisfaction of user in terms of pickups and drops? How might we help the user feel more in control of the vehicle allocation process? How might we give the user a voice in becoming part of the larger community of users? How might we help the users be in control of the costs they incur? How might we help the users feel at ease in cases of emergency involving the vehicle or the company? After a thorough brainstorming session, a few areas of exploration were zoomed in on.    

How Might We questions | Ideation

Ideation (Brainstorming)

The User flow that is currently in place in the mobile app doesn’t put the user in control and is prone to errors and irreversible choice scenarios. In the research phase, it was found that the first point that users focus on is the location they want their cars at. In order of preference, another important area is the number of seats the user is looking for. The car make is third in line and transmission type is fourth. Another important area of consideration was the touch target sizes for important filters such as the delivery type (Home, Self-pickup or Airport). During the usability analysis, most respondents found it difficult to set it to their liking. The third area of need as seen in the team’s research was the accessibility to SOS features. It needed to be made easier and more obvious. The above were areas where the User Interface of the application needed to be spruced up. Some more broad ideas that were explored are as follows: Park anywhere: A rental parking space that is crowd-sourced from people who have free garage spaces will allow users to park at a wider number of locations across a city. Chatbot assistant for instant help during the drive: A chatbot assistant that helps users out with basic QandA regarding the drive and the car will add to the involvement of the riders and the company as a whole. The team believed that this would lead to a sense of ownership among the people renting the car. Additionally, the progress of the drive can be shared socially as well as within a closed group as a user delight. After weighing in on all ideas presented, the team proceeded to redefine the task flow of the application and further wireframes.

Making Skeleton through Wireframing

Here is when the functionalities of the product take a more tangible shape in the form of wireframes, where the designer focuses more on the interactions and usability to make an intuitive UI.

Using Aesthetics to complement Usability

Zoomcar improves customer retention with personal, in-app support

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Reduced first response time by

Decreased resolution time to

Increased agent efficiency

Having previously relied on phone calls and emails, ZAP by Zoomcar now employs Freshchat as its primary channel to provide stellar in-app support. Backed by a 13-agent team, they ace 400 chats a day bringing down average first response time by 98.33%.

Owning a car is a huge commitment, one that can take up effort and resources. Zoomcar is an online platform that allows users to discover and book for self-drive rental cars. Zoomcar’s ZAP Subscribe program enables individuals to drive new or existing cars at a fixed monthly fee with benefits such as zero down payment, free insurance and car servicing. In addition to this, ZAP subscribers can share their car when idle, earning revenue and saving on their monthly subscription fee.

“Our primary objective of ZAP Subscribe is to leverage technology and data science to reduce all elements of friction for the subscriber,” says Greg Moran, CEO & Co-founder, Zoomcar. To do this, Zoomcar introduced the ZAP app where its customers can lock and unlock a car key-less, and provides an efficient interface to list your car, track bookings and revenue. An important step that Zoomcar implemented to reduce friction is using Freshchat to offer in-app chat support.

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Attempt Any Four Case Study Case 1: Zip Zap Zoom Car Company

Zip Zap Zoom Company Ltd is into manufacturing cars in the small car (800 cc) segment. It was set up 15 years back and since its establishment it has seen a phenomenal growth in both its market and profitability. Its financial statements are shown in Exhibits 1 and 2 respectively. The company enjoys the confidence of its shareholders who have been rewarded with growing dividends year after year. Last year, the company had announced 20 per cent dividend, which was the highest in the automobile sector. The company has never defaulted on its loan payments and enjoys a favorable face with its lenders, which include financial institutions, commercial banks and debenture holders. The competition in the car industry has increased in the past few years and the company foresees further intensification of competition with the entry of several foreign car manufactures many of them being market leaders in their respective countries. The small car segment especially, will witness entry of foreign majors in the near future, with latest technology being offered to the Indian customer. The Zip Zap Zoom's senior management realizes the need for large scale investment in up gradation of technology and improvement of manufacturing facilities to preempt competition. Whereas on the one hand, the competition in the car industry has been intensifying, on the other hand, there has been a slowdown in the Indian economy, which has not only reduced the demand for cars, but has also led to adoption of price cutting strategies by various car manufactures. The industry indicators predict that the economy is gradually slipping into recession.

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With the spectacular changes in the Indian business environment, the earning patterns and the financing policies taken up by the Indian corporate players have also changed significantly, leading to notable changes in the pattern of business as well as financial risks associated with them. In this backdrop, the present paper attempts to analyze the business and financial risks in Indian Automobile industry during the period 2001-02 to 2010-11. The sample size of the study consists of eleven companies which have been selected by following purposive sampling procedure from the list of top 1,000 companies in India (based on net sales for the year ended 31 March, 2011). Ginni’s coefficient of concentration has been used in this study for measuring risks. Other relevant statistical measures have also been applied at appropriate places while tackling the issues addressed in the study.

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The purpose of this study is to investigate the effect of investment and financing decisions on firm value. Productivity and profitability ratios representing investment decisions, leverage ratio and current ratio representing financial decisions, firms representing firm value were chosen as the last trading day share values. Investment and financing decisions and the impact of the 2008 global crisis on the firm value were tested for 100 firms operating in the Borsa Istanbul Industrial Index, using the annual data for the period 2003-2018 and the fixed effects panel data method. According to empirical findings, asset turnover rate, return on assets, intangible assets, current ratio, stock turnover rate and profit per share variables positively and significantly affect firm value. Leverage ratio, debt turnover rate and crisis variable affect the firm value negatively and significantly. In addition, it was concluded that the effects of the receivable turnover rate and firm size variables on the firm value are meaningless. YATIRIM VE FİNANSMAN KARARLARININ FİRMA DEĞERİ ÜZERİNE ETKİSİ; BIST SINAİ ENDEKSİ ÖRNEĞİ Öz Bu çalışmanın amacı yatırım ve finansman kararlarının firma değeri üzerindeki etkisini araştırmaktır. Yatırım kararlarını temsilen verimlilik ve karlılık oranları, finansman kararlarını temsilen kaldıraç oranı ve cari oran, firma değerini temsilen firmaların yıl sonu son işlem günü pay senedi değerleri tercih edilmiştir. Yatırım ve finansman kararları ile 2008 küresel krizinin firma değeri üzerindeki etkisi, Borsa İstanbul Sınai endeksinde faaliyet gösteren 100 firma için, 2003-2018 dönemi yıllık verileri kullanılarak sabit etkiler panel very yöntemi kullanılarak test edilmiştir. Ampirik bulgulara göre, aktif devir hızı, aktif karlılık oranı, maddi olmayan duran varlıklar, cari oran, stok devir hızı ve hisse başına kar değişkenleri firma değerini pozitif yönde ve anlamlı olarak etkilemektedir. Kaldıraç oranı, borç devir hızı ve kriz değişkeni ise firma değerini negatif yönde ve anlamlı olarak etkilemektedir. Ayrıca alacak devir hızı ve firma büyüklüğü değişkenlerinin firma değeri üzerine etkilerinin anlamsız olduğu sonucuna ulaşılmıştır.

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Fisheries and Seafood Scheme: Selected case studies

A selection of projects supported by the Fisheries and Seafood Scheme (FaSS).

Since opening in 2021, FaSS has been incredibly successful with £33 million invested in over 1,600 projects supporting England’s catching, aquaculture and processing sectors, as well as projects that are improving the marine environment.

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TERMS OF REFERENCE: CASE STUDIES IDENTIFYING RESEARCH AND INNOVATION IMPACT FROM SOUTH AFRICAN UNIVERSITIES

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The African Population and Health Research Center (APHRC) is a premier research-to-policy institution, generating evidence, strengthening research and related capacity in the African research and development ecosystem, and engaging policy to inform action on health and development. The Center is Africa-based and African-led, with its headquarters in Nairobi, Kenya, and a West Africa Regional Office (WARO), in Dakar, Senegal. APHRC seeks to drive change by developing strong African research leadership and promoting evidence-informed decision-making (EIDM) across sub-Saharan Africa.

The Center is collaborating with the Southern African Research and Innovation Management Association (SARIMA) on its project on Building it Forward for Research (Management) Leadership in Southern Africa, in which the Center is leading a specific workstream to carry out impact case studies arising out of university research. This collaborative approach ensures effective execution and maximizes the value of the research impact assessment.

• Project Scope and Focus

University research plays a critical role in improving wellbeing, informing policy decisions, and driving innovation. However, the impact of this research often remains under-communicated, hindering efforts to secure sustained funding and public support. While quantitative data is essential, compelling case studies go beyond mere numbers. They weave narratives that capture the human stories behind the research, highlighting the challenges addressed, the innovative solutions developed, and the real-world impact on societal outcomes. These narratives resonate with audiences, generating greater understanding and appreciation for the value of research. The case studies produced in this workstream target a diverse audience, including:

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• Policymakers: Demonstrating the research-policy nexus and influencing policy decisions.
• Public: Raising awareness about the impact of research on their lives.
• Media: Generating media interest and amplifying the research’s impact.

Led by APHRC, the workstream aims to identify, analyse and document four case studies showcasing the impact of research and innovation projects conducted by South African universities. The case studies will highlight the tangible contributions of university research and innovation to national priorities and broader societal well-being.

• Criteria for Selecting Case Studies

The preferred sectors for cases include:

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The case studies will demonstrate one or more of the following impact pathways:

• Impact on Societal Outcomes: Evidence of clear, measurable improvements in outcomes, economic well-being, or other relevant societal indicators. The research must have demonstrably improved wellbeing. This could include:
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• Increased access to services, particularly for underserved populations.
• Improved behaviors through effective interventions.
• Economic benefits (e.g., cost savings in systems).
• Innovation and Novelty: Research which showcases a novel product, service, approach, methodology, or intervention that has been applied in the market and has been, or has the potential to be, scaled or replicated in other contexts. This could include:
• Development of new diagnostic tools or treatments.
• Innovative approaches to health promotion or disease prevention.
• New technologies that improve quality of life, create jobs and/or uplift communities.
• Culturally sensitive interventions addressing specific needs within South Africa.
• Policy Influence: Demonstration of how the research aligns with policy priorities identified at provincial or national levels. The research findings should have informed or influenced policy changes at the national or provincial level, leading to improved outcomes. Examples include:
• Research informing policy changes.
• Studies influencing policy decisions on public health and other public good interventions.
• Research contributing to the development of national legislation, policy or guidelines.
• Equity and Sustainability: Research that prioritises equity and social justice is critical. This means:
• Addressing the needs of underserved and vulnerable populations.
• Ensuring research findings can be applied in diverse settings across South Africa and beyond.
• Promoting long-term benefits and sustainable impact.
• Potential for Scale-Up: The case study should demonstrate the scalability of the research findings, potentially impacting a broader population or region. This can be achieved through:
• Adapting the intervention for broader implementation.
• Developing clear dissemination strategies for research outputs.
• Building partnerships with stakeholders to facilitate scale-up.
• Stakeholder Involvement: Evidence of collaboration with diverse stakeholders who contributed to the research impact. These may include:

– E xternal enablers: Role of and interactions with ecosystem players – e.g. collaborative research partners, funding from local/national governments and international funders, private sector, civil society, role of regulators and regulatory process, national policies that aided impact (e.g. IP policy), commercialization routes, infrastructure, manufacturing or value delivery (services/processes).

-Internal Enablers: The case study should highlight the role of university support structures and policies that facilitated the research’s translation into impact.g. role of Research Management Office and Technology Transfer Office and the conditions internally that allowed for impact (this could go as far as looking at institutional policies, systems etc.).

• Diversity: The case studies will aim to represent a variety of research disciplines, universities, and types of impacts.
• Call for Submission of Qualifying Projects for Case Studies

South African Universities are invited to submit examples of research and innovation projects conducted by their institutions that could be suitable subjects for impact case studies predicated on the criteria outlined in paragraph 3 above.

• Role of the Consultant

The APHRC wishes to appoint a qualified and experienced Consultant in case study analysis and development, for the production and dissemination of knowledge products to lead APHRC’s effort to deliver on this workstream. The Consultant will be required to perform the following tasks:

5.1 Selection of Case Studies

A Consultant in collaboration with APHRC will review submissions and select promising research projects for case study development. Selected universities will be contacted by the dedicated consultant to collaborate on developing a comprehensive case study report.

• Evaluation and selection of Case Studies: The Consultant will develop the criteria for scoring and selection of potential case studies submitted by South African universities for further analysis, development and documentation.
• Collaboration with Universities: If necessary, the Consultant will collaborate with the relevant research and support departments and units at South African universities to identify and select potential case studies for consideration.
• Desktop Research: The Consultant will conduct a literature review of published research from South African universities in relevant fields in order to identify suitable projects. This will involve searching academic databases, government reports, media articles and online resources (e.g. Databases such as ResearchGate and institutional websites of universities can be explored by the Consultant to find relevant research projects.)
• Expert Consultation: The Consultant will consult with relevant experts and stakeholders to identify/further refine impactful research projects. Working with APHRC, the Consultant will further determine and implement simple criteria to review potential case studies submitted by South African universities and/or identified by the Consultant. This may include:
• Scientific merit and methodological rigor of the research.
• Potential for broader impact and scalability of the findings.
• Alignment of the research with national policy priorities and the funder’s interests.

5.2 Developing Strong Case Studies

The Consultant will identify a short list of case studies and will collaborate with the qualifying universities to conduct a detailed analysis of each case study to further elaborate on how each case study addresses the criteria set out in paragraph 3. In terms of methodology, the Consultant will use the Theory of Change framework and employ – without limitation – the following techniques:

• In-depth Interviews: The Consultant will conduct interviews with researchers and other role players and stakeholders to capture a detailed narrative of the research journey, key role players, the research outcomes, the impact of the research, and future potential.
• Data Analysis and Storytelling: The Consultant will assist with analyzing data and crafting a compelling narrative that showcases the research’s significance and impact.
• Identifying Visuals: Working with the selected universities, the Consultant will identify relevant visuals (charts, photos) to enhance the case study report.

5.2. 1. Focus on Storytelling

Crafting a captivating narrative is central to a strong case study. This narrative should:

• Develop Comprehensive Case Studies documenting each project’s:
• Research focus and objectives
• Measurable impact on relevant areas (sector e.g. health, agriculture, inclusive financial systems; economy; society)
• Alignment with national/provincial priorities
• Set the Stage: Introduce the challenge addressed by the research and highlight its significance for South Africa’s population.
• Describe the Research Journey: Explain the research approach, methodology, and key findings in clear and concise language.
• Showcase Innovation: Emphasize the novel aspects of the research and how it addressed existing limitations or offered new solutions.
• Demonstrate Impact: Quantify the impact of the research on societal outcomes using relevant data (e.g. surveys, statistics).
• Highlight Policy Influence: If applicable, detail how the research findings informed policy changes or national guidelines.
• Focus on Equity and Sustainability: Explain how the research addressed the needs of underserved populations and how its impact can be sustained over time.
• Showcase Potential for Scale-Up: Describe plans or ongoing efforts to scale-up the intervention and reach a wider population.

5.2.2. Data and Evidence:

Strong narratives are bolstered by robust evidence. Case studies should incorporate a combination of:

• Quantitative Data: When possible, quantify the impact of the research using data such as:
• Reductions in mortality or morbidity rates.
• Increased access to services (e.g. number of people reached).
• Improved health behaviors (e.g. changes in dietary habits, vaccination rates).
• Economic benefits (e.g. cost savings).
• Creation of jobs.
• Improved efficiency.
• Qualitative Data: Qualitative data can provide rich insights into the lived experiences of stakeholders. This could include:
• Interviews with researchers, policymakers, healthcare providers, and community members impacted by the research.
• Focus group discussions to understand perceptions and experiences.
• Case studies of individual beneficiaries who have demonstrably benefited from the research.
• Policy Documents: Documents such as policy briefs, white papers, or government reports showcasing how research findings influenced policy decisions.

5.2. 3. Engaging Visuals and Multimedia

Incorporating visuals can significantly enhance the case study’s impact and accessibility. Examples include:

• Charts and Infographics: Visualize data and trends to make complex information more easily understood by the audience.
• Photographs: Images of researchers, healthcare providers, community members, or interventions in action can personalize the narrative.
• Short Video Clips: Short videos can capture the essence of the research and its impact in a compelling way.

5.2.4 . Stakeholder Testimonials

Including testimonials from key stakeholders adds credibility and authenticity to the case studies. This could include:

• Researchers: Sharing their insights into the research process and the significance of the findings.
• Policymakers: Describing how the research influenced policy decisions.
• Healthcare Providers: Highlighting how the research improved their practice or patient care.
• Community Members: Sharing their experiences and how the research impacted their health and well-being.

5.2.5. Showcase the Enabling Factors that Contributed to the Research’s Success :

• External stakeholder collaboration (research partners, funders, regulators)
• University support structures (including Research Management Offices, Technology Transfer Offices)
• Internal policies and systems promoting research impact.
•   Deliverables
• A set of four well-written, compelling case studies demonstrating impactful research and innovation from South African universities.
• Dissemination and Advocacy Strategies

The final stage involves disseminating the case studies to a wide audience and leveraging them for advocacy and informational purposes.

7 . 1 . Dissemination Channels:

• APHRC Website and Social Media: A dedicated webpage will be created on the APHRC website to showcase the case studies. This webpage will be promoted through social media platforms like X, Facebook, and LinkedIn.
• SARIMA Website and Social Media: The case studies will be showcased on the SARIMA website, and promoted through social media platforms like X and LinkedIn.
• Other channels and platforms will be discussed and agreed between the funder, APHRC and SARIMA.
• 2 Reporting and Communication

The Consultant will provide the case studies and periodic progress reports to APHRC as required.

8.1 Submission of Case Studies: By September 30, 2024 .

8.2 Recruitment of Consultant: By August 31, 2024

8.3 The case study development will be conducted in two phases. It is expected that the first two case studies will be developed by November 30, 2024 and the other two case studies will be developed by June 30, 2025 .

• Submission of Potential Research for Case Study Development

If you know of any research which aligns with the criteria above, you are encouraged to submit it to be considered for case study development. Follow the following guidelines for submitting your research:

Prepare a Short Summary (2 Pages Maximum):

• Briefly describe the research project and its objectives.
• Highlight the specific challenge the research addressed.
• Summarize the research approach and key findings.
• Explain how the research made impact and quantify this impact (if possible).
• Include any evidence of policy influence or potential for scale-up.

Provide Supporting Materials (To the Extent Applicable):

• Include relevant publications, reports, or presentations related to your research.
• Share any data (quantitative or qualitative) that demonstrates impact.
• Offer contact details for key individuals involved in the project eg researchers, funders, end-users, beneficiaries and others who played a role in ensuring that impact was achieved (including – without limitation the institutional Research Support Office).

Submission Process for Universities Wishing to submit Potential Projects for Case Study Consideration:

• Submit your research summary and supporting materials electronically to [email protected] with a copy to [email protected] and [email protected].
• Please use “ South Africa University Research Case Study Development ” as subject title in your email submission.
• Indicate your university affiliation and the lead researcher/contact person contact information.

      Submission Process for Consultancy Bids:

• Submit your consultancy bids and supporting materials demonstrating your expertise and qualifications for the assignment electronically to [email protected] with a copy to [email protected] and [email protected]
• This should include a detailed proposal addressing all areas identified in the Term of Reference, a detailed budget and evidence of related previous work.
• Indicate subject title as “ Consultancy for South Africa University Research Impact Case Study ”.
• For Further Queries: [email protected]

Special Notice

APHRC is an equal opportunity employer committed to creating a diverse and inclusive workplace. All employment decisions are made based on qualifications and organizational needs. Reasonable accommodation may be provided to applicants with disabilities upon request to support their participation in the recruitment process.