job application cover letter ideas

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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Jobscan > Cover Letter Examples

Cover Letter Examples for Job Seekers in 2024

With so many different types of jobs out there, it can be tough to know how to tailor your cover letter. But by following these examples, you'll be able to write a cover letter that will make you stand out from the crowd!

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If you think cover letters are no longer relevant in today’s job market, think again. According to a recent survey , 83% of hiring managers say cover letters play an important role in their decision-making process.

In fact, 83% of the respondents to the survey said that a great cover letter can get you an interview , even if your resume isn’t good enough .

Amazingly, only 38% of candidates send a cover letter, even when it’s required .

This means that a strong cover letter will give you a significant edge over other job applicants. So if you’re not already including a cover letter with your job applications, it’s time to start doing so.

In this guide, we’ll provide some tips on how to write an effective cover letter , as well as some good cover letter examples to help get you started.

NEW! Jobscan has recently added an AI-powered cover letter generator . This tool uses GPT-4 technology to create a personalized and ATS-friendly cover letter in just one click .

There are four types of cover letters. They are:

• The application cover letter
• The career change cover letter
• The networking cover letter
• The prospecting cover letter

The general structure of all four cover letters will remain the same, or at least similar, regardless of your cover letter’s intent. This structure can be broken down into three steps:

Step 1 – Introduce yourself and explain why you are interested in the position.

Step 2 – Highlight your relevant skills and experience.

Step 3 – Thank the employer for their time and express your interest in meeting with them to discuss the role further.

Here are examples of the four types of cover letters. Each example can all be downloaded for free and customized to fit your needs.

Application Cover Letter Example

This is the standard cover letter you send along with your resume when you apply for a job. It supplements your resume and expands upon relevant parts of your work history and qualifications. It’s important to tailor your cover letter to the skills and specifications listed in the job posting.

Career Change Cover Letter Example

This cover letter explains that you’re hoping to move your career in a new direction. It should express your interest in the company, then pull several responsibilities from the job description and explain how your skills will uniquely fulfill those responsibilities and add value to the company.

Prospecting Cover Letter Example

This type of cover letter inquires about open job positions in general. It is not a response to a specific job posting. In this letter, you should give a brief description of yourself as a job candidate, explain why this particular company interests you, and include a few examples of job tasks you would excel at.

Networking Cover Letter Example

This cover letter is the most casual and tends to be the shortest. You send it to former colleagues, mentors, friends, and other contacts rather than to a company. It informs the recipient of your status as a job seeker and asks them for help in your job search.

Cover letter examples by job

When you’re applying for a specific job, remember that your cover letter should not simply repeat the information in your resume verbatim. Instead, your cover letter should enhance your resume .

For example, you might use your cover letter to explain why you are particularly interested in the company, or to highlight a specific skill or accomplishment . In essence, your cover letter should give the employer a better sense of who you are and what you have to offer.

Here are some professional cover letter examples tailored for specific jobs. Each example can all be downloaded for free and customized to fit your needs.

Communications Specialist Cover Letter Example

Show how you effectively communicate with others. Be sure to highlight your oral and written communication skills, as well as your ability to develop and deliver presentations. Also, emphasize any experience you have working in the media or with public relations.

Employment Specialist Cover Letter Example

Focus on your ability to help people find jobs and improve their career prospects. Highlight your skills in counseling, resume writing, and job search strategies. You should also emphasize your commitment to helping people overcome obstacles and achieve their goals.

Project Manager Cover Letter Example

Showcase your proven track record of successful project management. Use numbers and metrics as evidence of your ability. In addition to relevant experience, highlight your leadership, organizational, and communication skills.

Marketing Manager Cover Letter Example

Talk about your experience using various marketing strategies, your ability to identify target markets, and your success in creating and implementing marketing campaigns. Also highlight your writing and communication skills, as well as your ability to manage people and projects.

Operations Cover Letter Example

Discuss your training and experience in the operations field, as well as your ability to manage and coordinate various types of operations. Also highlight your problem-solving skills and ability to work effectively under pressure.

Pharmacy Technician Cover Letter Example

Highlight your ability to accurately dispense medication, maintain records, and assist customers or patients. Also, mention your ability to work well under pressure and follow set procedures. If you have any additional certifications or training, be sure to mention those as well.

Software Engineer Cover Letter Example

Talk about your skills and experience designing, developing, testing, and debugging software applications. Highlight your ability to work in a team environment and contribute to the success of projects. Also mention any relevant coursework or projects you have completed, as well as any relevant awards or recognitions.

Warehouse Manager Cover Letter Example

Discuss your experience managing inventory, overseeing shipping and receiving operations, your knowledge of safety procedures, and your organizational skills. You should also highlight skills such as supervising employees and knowledge of warehouse management software.

Writing a cover letter for an internship can be a little tricky since you probably don’t have much experience. Here are four tips to help you create an effective cover letter for an internship:

• Focus on what you have accomplished in your academic and extracurricular activities, and how those experiences have prepared you for the internship.
• Do your research and tailor your cover letter to the specific organization and internship role. This will demonstrate your interest and commitment.
• Highlight any relevant skills or experiences that you do have, even if they’re not directly related to the internship role.
• Finally, be enthusiastic and convey your excitement for the opportunity to learn and grow in the role.

By following these tips, you can write a cover letter that will help you land the internship you’re after.

Here’s a sample cover letter for an internship:

Internship Cover Letter Example

Use your cover letter to explain why you are interested in the internship and how it will help you develop professionally. Include information about your qualifications and skills, as well as your interest in the specific internship you are applying for.

One of the biggest mistakes job seekers make is sending out the same cover letter with each application.

A cover letter is an opportunity to sell yourself to a potential employer, and it should be specific to the job you’re applying for. Generic cover letters are often quickly disregarded by hiring managers, but a well-tailored cover letter can make all the difference.

Another reason why you should tailor your cover letter is because of applicant tracking systems (ATS). Many companies now use these systems to screen candidates, and generic cover letters are often filtered out.

To avoid this, make sure that your cover letter contains the exact same job title and skills that are in the job description. This way, when hiring managers search through the ATS for job candidates, your cover letter will stand out.

If you’re not sure whether your cover letter is properly tailored to the job you’re applying to, run it through Jobcan’s cover letter checker . It analyzes your cover letter and compares it to the job listing to identify the key skills and qualifications that recruiters are looking for.

You’ll get personalized feedback on how to improve your cover letter and make it more compelling to employers.

What do I write in a cover letter?

While your resume is typically a factual account of your qualifications, a cover letter allows you to tell a potential employer why you are the best candidate for the job .

Your cover letter is an opportunity for you to:

• Elaborate on your qualifications and professional experience.
• Describe your career objectives.
• Explain any gaps in your employment history.
• Talk about your motivation to join the company.
• Sell yourself!

It is important to take the time to craft a well-written cover letter as it can give you a competitive edge over other candidates.

What 5 things should a cover letter include?

Here are the five essential elements of a cover letter:

• An introduction : The first sentence of your cover letter should state who you are and why you are writing.
• An overview of your qualifications : In the second paragraph, briefly describe your qualifications and explain why you are a good fit for the position.
• A specific example : In the third paragraph, provide a specific example of a time when you used your skills to achieve success. This could be from your professional or personal life.
• A call to action : The final paragraph should include a call to action , such as requesting an interview or asking for further consideration.
• A professional closing : End your cover letter on a positive note by thanking the reader for their time and expressing your excitement about the opportunity.

What 3 main points should be included in your cover letter?

• Briefly introduce yourself and explain why you are interested in the position. This is your chance to make a good first impression, so be sure to be polite and professional.
• Highlight your relevant qualifications and experience. This is where you can really sell yourself as the ideal candidate for the job. Be sure to include specific examples of your successes and accomplishments.
• Thank the employer for their time and consideration. Then, you can express your interest in meeting with them to discuss the job further.

By following these guidelines, you can ensure that your cover letter makes a strong impression and increases your chances of landing an interview.

How do I write a cover letter as a student?

As a student, you should treat your education, volunteer work, school projects, and personal projects as your past experience. Talk about your future goals that are relevant to the job and explain how you will achieve those goals.

How do cover letters vary from job to job?

While the general structure of your cover letter will remain pretty much the same, you should always tailor your letter for each job you apply to. This means including the job title and skills that are listed in the job description.

How do I write a cover letter for a career change?

Read the job posting carefully and determine any similarities between your past work experience and what’s required in the new job. Talk about your goals for your career change and what you want to accomplish in your future career.

What is the difference between a cover letter and a resume?

Your resume is a brief listing of your past experience, while your cover letter expands on your experience and lets some of your personality come through.

Should I mention my salary expectations in a cover letter?

No. Conversations about salary should be reserved for a job interview.

How should I address the reader of a cover letter?

Always try to address the hiring manager or recruiter by their name . You can call the company and ask for their name or look it up on the company website or LinkedIn. Never use “To Whom it May Concern” as it is too impersonal.

How long should my cover letter be?

Cover letters should always be short. Try to keep it to one page.

Explore more cover letter resources

Cover Letter Writing Guide

Cover Letter Tips

Cover Letter Examples

Cover Letter Templates

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320+ Free cover letter examples (+expert guides)

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Education 41, transportation 10, administrative 18, accounting & finance 23, real estate 5, human resource 6, business & management 22, information technology (it) 33, marketing 18, hospitality & catering 19, maintenance & repair 12, production 1, beauty & wellness 6, security & protective services 8, transport & logistics 5, sport & fitness 5, government 2, try our professional resume builder now, cover letter example to copy & paste.

A general cover letter example can serve as a great starting point for your application. If you’re feeling stuck, check out this copyable cover letter sample that you can copy and paste to modify for your own experience. You can also change the cover letter template at any time.

Dear Mr. North,

My experience of managing teams through change has taught me that if you put people first, everything else will fall into place. I led a team through a turbulent 18 months of downsizing at Labsworth, while a blistering period of growth at Pine Inc. provided an entirely different experience. No matter what the trajectory of the company is, there are lessons to be learned. Upon the completion of my MBA last year, I understood that I wanted to pursue a management role with an international dimension. I have never used my native Spanish in a business context and feel that your expansion into South America will allow me to employ my change management skills in a cultural setting that is familiar to me. In a start-up, it is important to employ people with both operational and commercial expertise. I have negotiated contracts worth $9.5m, improved delivery efficiencies by 12%, redesigned warehouse packing flows, overseen staff disputes, and driven profitability to industry-leading levels. In my last year at Pine, I spearheaded three initiatives to improve the net profit from 5.2% to 6.1%. Profits improve when everything is considered. I believe in letting my teams dictate the direction of their development. I have experience working with HR to design training modules, something that is particularly useful in a start-up. I enjoy the creativity and challenge of working out how to get the most out of a diverse set of professionals. 60% of my former team have enjoyed promotions over the past five years.

I cannot wait to find out more about your international expansion plans and hope that I am well-placed to assist.

Lara Fernandez

Our best sample cover letters

Check out our most popular cover letter samples below.

Internship cover letter example 

Use this Internship cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Internship positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

Accounting cover letter example 

Use this Accounting cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Accounting positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

Graduate cover letter example

You’re a newly minted college graduate. After years of hard work, you have your diploma in hand and are ready to leap into the workforce. Congratulations! It’s time to get your job applications in order, but it can be a daunting task. Relax! Our graduate cover letter example and writing guide will make it easier to apply for your 2024 dream job.

Administrative assistant cover letter example

A great administrative assistant cover letter is your key to making a personal connection with the employer and landing a new job. This guide and complete cover letter example will walk you through the steps needed for success.

Teacher cover letter example

You know how to introduce yourself on parent-teacher nights, but how best to introduce yourself to the principal when you want a new job? The guide below will show you how to write an A+ teacher cover letter that makes the grade.

Nursing cover letter example

If you're empathetic, practical, and caring, the world of nursing is calling your name. Here's how to write a nurse cover letter that will turn the hiring manager's head.

Software engineer cover letter example

Use this Software Engineer cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Software Engineer positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

Perfect cover letter structure

The perfect cover letter should have a clear and organized structure to make sure it highlights why you’re the right candidate for the job. Here’s what you should include to impress employers and increase your chances of landing the interview:

• Header: The cover letter header is the space at the top, or sometimes the side, of your cover letter that contains your name, contact information, and any relevant links. The header serves a vital role in identifying your cover letter and helping to create an attractive presentation.
• Greeting: The greeting of the cover letter is the way you address the person who will be reading it. We recommend using the hiring manager’s name whenever possible to establish a friendly, yet professional tone.
• Introduction: The introduction consists of the opening lines of your cover letter that serve to grab the hiring manager’s attention and encourage them to read the rest of your cover letter. The introduction should also include the company name and the role for which you are applying.
• Body (middle part): The body paragraphs are the middle part of your cover letter that give you the space and flexibility to discuss your accomplishments and key qualifications for the role.
• Conclusion & sign off: The conclusion is the final sentence of the cover letter that generally includes a call to action. This sentence expresses your enthusiasm for the job and politely encourages the hiring manager to schedule an interview.

You can also view our full guide on how to write a cover letter.

What makes a good cover letter example

A good cover letter example contains a combination of factors that work together to present you as the best possible candidate for the role. Remember that a cover letter sample is a starting point and should always be customized for your specific experience and the job you are applying to. In general, here are a few things to pay attention to that will make your cover letter stand out from the rest:

• The right template : An attractive cover letter is more likely to be noticed by employers. The best cover letter template is one that combines your own professional personality with the brand and image of the company you’re applying to. Our adaptable cover letter sample can serve as a reference when creating your header.
• Proper formatting : The right formatting makes your cover letter easier to read, and in turn, keeps the hiring manager interested for longer. Here are a few do’s and don’ts for great cover letter formatting .
• Keep a balance of white space to text
• Use paragraph breaks and proper punctuation
• Create an attractive header at the top of the page
• Adjust the margins to cram in more text
• Go overboard with flashy colors unless appropriate in your industry
• Forget to proofread for spelling and grammar mistakes
• A customized greeting : Your cover letter greeting should use the hiring manager’s name whenever possible. If you can’t find the name of a specific person, make sure to customize the greeting for the company or team.
• A professional email address : Your email address should be a combination of your first and last name (with numbers if you have a common name). Unprofessional email addresses are a big mistake.
• Clear structure : Even though a cover letter is one of the more freeform parts of your application, it should still appear organized. Use the sections of our cover letter example above as a model for your own.
• Detailed examples : The writing of your cover letter should give concrete examples of your skills, qualifications, and accomplishments. Make sure to use numbers and statistics whenever possible.

Cover letter examples FAQs

What to write in a cover letter.

Your cover letter is an opportunity to expand on the skills and experiences described in your resume. Instead of simply repeating what’s written there, make sure to add new details and examples that are relevant for the role and will encourage the hiring manager to contact you for an interview. 

How do you start a cover letter?

There are plenty of ways to start a cover letter , including with an anecdote, a statement about your skills or passion, or your connection to the company. Check out our adaptable cover letter samples for more ideas to get you started writing your own cover letter.

What are 3 things you should include in a cover letter?

Three things that should always be included in a cover letter are:

• Your name and contact information
• The hiring manager’s name
• The name of the company and the role you for which you’re applying

How long should a cover letter be?

Ideally, a cover letter's length should be between 250-400 words. A shorter cover letter may not be able to capture your skills, while a longer one may become tiresome to read. A cover letter should always fit on one page. See our adaptable cover letter examples for details.

What are common cover letter phrases?

Every cover letter should be unique but a few phrases you may find useful are:

• I am excited to apply to the role of (Job Title) at (Company Name).
• I am looking forward to the possibility of an interview.
• Feel free to contact me by phone or email at (Your Phone Number) or (Email Address).
• Sincerely, (Your Name)

What words should not be used in a cover letter?

We recommend avoiding “ To Whom It May Concern ” as it sounds impersonal and outdated. You should also avoid any language that sounds cold, arrogant, or entitled. Our cover letter samples can serve as an example of the right tone to use.

What does an employer look for in a cover letter?

Employers use cover letters to gauge whether you’re truly interested in the position and if you’ve understood the requirements. Make sure to consult the job description before writing your cover letter.

What is a simple example of a cover letter?

If you’re looking for a simple example of a cover letter, you’ve come to the right place! Here are some of our favorite simple cover letter samples:

Student cover letter example

Use this Student cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Student positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

Driver cover letter example

A driver cover letter goes far deeper than the mechanics of the job. Share the personality that makes you great at what you do.

Customer service representative cover letter example

Use this Customer Service Representative cover letter example to finish your application and get hired fast – no frustration, no guesswork. This cover letter example is specifically designed for Customer Service Representative positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

Free professionally designed templates

How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.

Cover Letter Templates

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Choose a Matching Cover Letter Template

Looking to create a cover letter that will help you stand out from the crowd? Try one of our 16 professional cover letter templates, each created to match our resume and CV templates. Pick a cover letter template that suits your needs and impress the hiring manager with a flawless job application!

Skill-Based

Traditional

Professional

Learn More About Cover Letters

How to Write a Cover Letter in 2024 + Examples

Cover Letter Format (w/ Examples & Free Templates)

60+ Cover Letter Examples in 2024 [For All Professions]

Free Cover Letter Sample to Copy and Use

Subject Line: Cover Letter for [Position], [Candidate Name]

[Company Address]

[Company City, State]

[Hiring Manager Email]

Introduction:

Introduce yourself, give a brief professional summary, and optionally, a top achievement. E.g. “My name is [Name] and I’m a [Role] with over X years of experience in [Activity]. Over the past years, I’ve helped X companies achieve [Goals]”

Express your interest in joining their firm. E.g. “I’m looking to join [Company] as [Role] and I’m very excited to help you with [Activity]”

Optionally, if you were referred or you just know someone at the firm, you can mention this here. E.g. “I learned about [Company] from a friend that’s currently working there as [Role], [Friend’s name]. I really like everything I’ve heard about the company and I think I would make a good fit.”

This is where you talk about your work experience and achievements at length. Mention how you excelled at your previous roles, what your most important responsibilities were, and so on.

Look at this as an opportunity to expand on whatever you wrote in your resume, and give the reader a better picture of what kind of tasks you worked on, what you accomplished, and so on. E.g “At my previous jobs as [Role], my duties were [Major 3 duties], and I specifically excelled at [Top accomplishment]. This accomplishment helped the company [Results driven].”

Want to really impress the hiring manager? You can mention what you know about the company and its culture here. E.g. “I’ve read a lot about [Company] and I really think I’d enjoy your democratic leadership style.”

Optionally, you can include a bulleted list of your top 3 accomplishments. For example:

[Example Box]

Some of my top achievements in recent years include:

Launching a successful online ads marketing campaign, driving 100+ leads within 2 months.

Overhauled a client’s advertising account, improving conversion rates and driving 15% higher revenue.

Improved the agency’s framework for ad account audits and created new standard operating procedures.

Conclusion & Call to Action:

Re-affirm your desire to join the company, as well as how you can contribute. E.g. “I’d love to become a part of [Company] as a [Role]. I believe that my skills in [Field] can help the company with [Goals].”

Thank the hiring manager for reading the cover letter and then wrap it all up with a call to action. E.g. “Thank you for considering my application. I look forward to hearing back from you and learning more about the position. Sincerely, [Name].”

Match Your Resume & Cover Letter

Want your application to stand out?

Match your cover letter with your resume & catch the recruiter’s attention!

Why Novorésumé?

Matching Cover Letters

To keep your job application consistent and professional, our Cover Letter templates perfectly match the resume templates.

Creative & Standard Templates

Whether you apply for a conservative industry like banking or a hype start-up, you can tailor our cover letter templates to fit your exact needs.

Expert Reviews

Oana Vintila

Career Counselor

Cover Letters are usually synonymous with formal and bland rambling that you write down hoping for an invite to a job interview. I just love it how Novorésumé has enhanced that and is offering you a tool to build proper arguments and structured discourse about who YOU ARE and what YOU CAN DO.

A real confidence booster, I tell you, seeing your motivation eloquently written!

Gabriela Tardea

Career Strategist, Coach & Trainer

The best thing about this platform when creating a Cover Letter as an addition to your resume is that the documents will match each other's design and font, creating eye-catching documents that recruiters/hiring managers will love.

You will be initially judged based on your papers, so why not make a first great impression?

Cover Letters Resources

What is a cover letter.

A cover letter is a one-page document that you submit alongside your resume or CV for your job application.

The main purpose of your cover letter is to:

Show your motivation for working at the company

Bring special attention to the most important parts of your work history

Explain how your work experience fits whatever the company is looking for

What your cover letter is NOT about , is rehashing whatever you already mentioned in your resume. Sure, you should mention the most important bits, but it should NOT be a literal copy-paste.

Keep in mind that recruiters will usually read your cover letter after scanning your resume and deciding if you’re qualified for the position.

Our cover letter templates match both our resume templates and our CV templates ! Make sure to check them out, too.

Why Use a Cover Letter Template?

A cover letter can complement your resume and increase your chances of getting hired.

But that's only if it's done right.

If your cover letter isn't the right length, is structured the wrong way, or doesn't match the style of your resume, it might do the opposite and hurt your application.

By using a cover letter template, you get a pre-formatted, professional, and recruiter-friendly document that’s ready to go. All YOU have to do is fill in the contents, and you’re all set.

What to Include in Your Cover Letter?

Every good cover letter has the following sections:

Header . Start your cover letter by writing down your own contact information, as well as the recruiter’s (recruiter name, company name, company address, etc…).

Greeting . Preferably, you want to address the recruiter by their last name (e.g. Dear Mr. Brown) or their full name, in case you’re not sure what their pronouns are (e.g. Dear Alex Brown). formal greeting for the recruiter.

Opening paragraph . This is the introduction to your resume. Here, you summarize your background info (“a financial analyst with X+ years of experience”), state your intent (“looking for X position at Company Y”), and summarize your top achievements to get the recruiter hooked.

Second paragraph . In the second paragraph, you explain how you’re qualified for the position by mentioning your skills, awards, certifications, etc., and why the recruiter should pick YOU.

Third paragraph . You talk about why you’re a good match for the company. Do you share common values? Is the company working on projects you’re interested in? Has this position always been your dream role?

Formal closing . Finally, you end the cover letter with a quick summary and a call to action (“I’m super excited to work with Company X. Looking forward to hearing from you!”).

How to Write a Great Cover Letter?

There’s a lot that goes into writing a great cover letter. If you want to get the full picture, you can check out our guide on how to write a cover letter .

For a quick summary, though, here are our top 4 cover letter tips :

Avoid Fluff . You want to be as specific as possible with your cover letter. Avoid vague statements like “I’m a good fit for the company because I’m a good critical thinker!”

Do Your Research. Most companies don’t like people who “spray and pray” - applying for dozens of jobs without giving them much thought. What they ARE looking for is someone who’s passionate about their field, the position, and even the company. So, research the companies you apply for as much as you can and show off your knowledge in your cover letter.

Don’t Use a One-Fits-All Cover Letter . As much as you can, try to tailor your cover letter to the job you’re applying for. Even if it’s something small, like addressing the hiring manager by their last name instead of “Dear Sir/Madam,” or mentioning something specific about the role or the company that you’re passionate about, it can help you prove that you’re not using the same generic cover letter to apply to dozens of jobs.

Back-Up Your Achievements with Data . When possible, back up your experience with data. Instead of saying, “I improved company revenue”, say “I managed to hit and exceed sales KPIs for 5 months in a row.”

How Long Should a Cover Letter Be?

Most recruiters agree that a cover letter should be brief and concise .

Optimally, that’s about half a page to one full page, and between 250 to 400 words long.

How Can I Write a Student Cover Letter?

You should write a student cover letter pretty much the same way you’d write a regular cover letter, with one key difference.

To make up for your lack of work experience, you should talk about the following:

Why do you want to work for the company and the position you’re applying for.

How your educational background has prepared you for the job.

How your skill set can help you stand out and excel at the job.

You also want to mention anything else that’s relevant to the job and that can prove your abilities, such as any internships, awards, honors, and the like.

In case you’re writing a cover letter for an internship , make sure to check out our guide.

How Can I Write a Cover Letter With No Experience?

If you’re an entry-level candidate, writing a cover letter might seem super scary. If you don’t have any work experience and professional accomplishments, what are you supposed to talk about in your cover letter?

Here’s some good news—you can focus on these topics instead:

Education highlights

Relevant skills

Independent projects

Volunteering experience

Extracurricular activities

Passion to learn and grow as a candidate

For a complete guide on how to write an entry-level cover letter , check out our guide.

How to Format a Cover Letter?

Here’s what you need to know on how to format a cover letter the right way:

Choose the right cover letter template for your industry . The better fit the cover letter, the less you’ll have to play with the layout and format.

Use colors sparingly . Don’t go overboard with creativity unless you work in an industry where that’s valued (marketing, advertising, design, and the like).

Select professional font styles and sizes.

Set the margins to 1 inch on each side to make sure there is enough white space and the document doesn’t look crowded with text.

Get Inspired with Our Cover Letter Examples

Cover letter templates faq, do i need a different cover letter for every job.

While you don’t need to write a different cover letter from scratch for every single job you apply for, it’s good to tailor your cover letter contents as much as you can to the company and position you’re applying for.

Hiring managers will always go for an applicant who’s interested in their specific position over a candidate that’s sending the same application to dozens of roles.

If you tailor your cover letter to the position, even if it’s something small like addressing the hiring manager by their name or explaining how you possess the right skills for the specific job, your chances of getting hired are going to be much better!

How to Make a Simple Cover Letter for Your Resume?

Simply pick one of our 16 effective cover letter templates above to get started.

We’d recommend matching your cover letter template to the resume template you picked.

Not only will it make your application package look more sophisticated and professional, but it will also make you more memorable for the recruiter who’ll go over your application.

Who Created These Cover Letter Templates?

Novoresume cover letter templates were created in cooperation with professional recruiters and hiring managers.

This means they’re up to date with the latest industry trends and job market requirements. With a Novoresume cover letter template, you can rest assured that your cover letter will look professional and modern at the same time.

When Should I Email My Cover Letter Instead of Using a Template?

As a rule of thumb, it’s always better to use a cover letter template instead of including it in the body of your email as plain text. By using a well-designed and effective cover letter template, you’re guaranteed to look like a more serious and professional candidate.

So, you should only email your cover letter if the job ad specifically asks you to.

Should I Use a PDF or Word Cover Letter Template?

We recommend going for a PDF cover letter template instead of Word.

All types of Operating Systems and devices can open PDF formats without ruining the formatting, design, or layout.

The same, however, cannot be said for Word templates. If, for example, you’ve used a 2021 Word cover letter template and the hiring manager opens it using an MS Word 2016 software version, there’s a chance your formatting will get messed up, or that your font will be unreadable.

To err on the side of caution, we always advise using a PDF cover letter template.

What is the Best Cover Letter Template in 2024?

There’s no such thing as the “best cover letter template.”

After all, every single recruiter has their own personal taste. Some might like a shiny and flashy cover letter template, while others might think it’s tacky. As a rule of thumb, though, we usually recommend customizing each cover letter for the company you’re sending it to.

Do I Really Need a Cover Letter in 2024?

Yes, you definitely need to submit a cover letter with your resume in 2024.

Even if the hiring manager never reads your cover letter or if the job description doesn’t specifically ask for one, a cover letter can still help strengthen your application and make you look like a more serious and proactive candidate.

As such, it’s always a good idea to include a cover letter with your resume.

How to Make a Cover Letter With Novoresume?

To make a cover letter with Novoresume, simply scroll up and pick a template that you like best. Then, register or log in to your Novoresume account. From there, you can add your cover letter contents, as well as personalize and edit them as you see fit.

The Novoresume builder is very intuitive and user-friendly, allowing you to create your cover letter lightning-fast.

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